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  • It’s Time to Clean Up Purpose Washing

    Podcast POVs   January 20, 2023  

    Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.

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  • Building Brand Love in Tough Times

    ANA Magazine   December 23, 2022  

    The key to cultivating brand love in a sluggish economy is not only being reliable but also demonstrating to consumers how their affection for certain products and/or services can make a tangible contribution to improving society.

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  • What 88,126 Consumers Say About Brand Loyalty Today

    Event Recaps   December 9, 2022  

    The Brand Keys 2022 Loyalty Leaders List examines best-practice guidelines for brand engagement, customer loyalty, and better brand bottom lines.

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  • The Roadmap for Data Transformation and Creativity

    Event Recaps   December 8, 2022  

    According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. To make that happen you need a roadmap that outlines the people, process, and technology and brings all three together.

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  • The B2B Power of the Day-One List

    Event Recaps   December 7, 2022  

    B2B buyers do their homework, but they almost always choose companies on their initial list. Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.

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  • Moving as One: How e2open and Merkle Leverage Audience Data to Fuel Effective Marketing Plans

    Event Recaps   December 7, 2022  

    e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.

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  • Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

    Event Recaps   November 17, 2022  

    When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

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  • Leading with Purpose: Creating a Positive Impact for Clients

    Conference Sessions   November 16, 2022  

    In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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  • Leading with Purpose: Creating a Positive Impact for Clients

    Event Recaps   November 16, 2022  

    Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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  • Three Stats That Will Change the Way You Think About Customer Loyalty

    Knowledge Partners   November 11, 2022  

    A report by CM Group highlighted the three most important stats affecting customer loyalty today.

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  • Measuring Brand Health

    Ask the Expert Answers   November 2, 2022  

    How can I track the health of my brand?

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  • Brand Safety

    Ask the Expert Answers   October 19, 2022  

    How can I ensure my brand’s reputation is safe from risk online?

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  • Data Management 101

    Conference Sessions   September 28, 2022  

    In this session, learn what you should expect from a database, how to get the most out of your system, the importance and value of a system that is easy to use, and more.

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  • List Strategy for Acquisition

    Conference Sessions   September 27, 2022  

    This session provided unique insights and information on both an organization's donor file and the mailing lists that make up new donor acquisition efforts.

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  • How Upwork Showed Hiring Managers a Whole New World of Candidates

    In-House Excellence Awards   September 25, 2022  

    Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.

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  • Testing and Learning for Marketing Excellence in an Uncertain World

    Event Recaps   September 20, 2022  

    The Clorox Company’s Narasu Rebbapragada shared how the Clorox brand responded to continuously evolving consumer sentiments around COVID-19 by using a test-and-learn mentality, providing two examples of how her brand ran quick and efficient tests to optimize messaging and targeting.

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  • How Audi Cultivates Fandom on Social Media

    Event Recaps   September 15, 2022  

    Audi and M/H shared four key rules the car brand follows to both engage its own fans on social media and to cultivate new fans.

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  • Purpose at a Crossroads: Evolve or Self-Implode

    Event Recaps   August 31, 2022  

    Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.

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  • Purpose at a Crossroads: Evolve or Self-Implode

    Conference Sessions   August 31, 2022  

    In this video, Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.

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  • This Airline Earned a Ton of New Business by Staging a Vacation Intervention When People Needed It Most

    Internationalist Innovation in Media   August 28, 2022  

    Armed with the insight that 40 percent of Canadians don’t use all of their vacation time, Air Transat staged a “vacation intervention,” running a campaign that encouraged and empowered people to use their paid time off at a time of the year when it was desperately needed.

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