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  • Spotify Singles

    Smarties Awards   September 27, 2016  

    Without any media spend, Spotify set itself apart from competitors by using data to create unique personalized playlists for listeners.

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  • Try On a Six

    Smarties Awards   September 27, 2016  

    To promote the launch of its Galaxy S6 edge device, Samsung developed a mobile site that let users try out the new product using the phone they already owned.

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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • Four Ways to Fight the Privacy vs. Relevance Battle

    MediaPost   September 6, 2016  

    There are four things marketers can — and should — be doing to improve trust and pave the way for relevance and personalization.

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  • The Account-Based Marketing Checklist

    Industry Insights   August 10, 2016  

    60 percent of B-to-B marketers attribute a revenue growth of 10 percent or more to account-based marketing. With this much effectiveness, it's time to run down the account-based marketing checklist and launch your own ABM strategy.

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  • Pegasystems, Inc.: Making Businesses More Human — Building a Digital Brain

    Event Recaps   August 3, 2016  

    Jeff Nicholson, VP of product marketing at Pegasystems Inc., discussed why need brands need to think more like consumers.

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  • Creating an Email Strategy for a Tiny Audience

    MediaPost   August 3, 2016  

    The four questions every marketer needs to answer when creating an email strategy for a smaller audience.

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  • The Power of Internal Communication in Building Culture and Driving "No Excuses" Customer Service

    Event Recaps   July 19, 2016  

    Coyote shared the history of its internal marketing and communications program and how other companies can leverage culture to support growth.

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  • Getting to the Heart of Strategy Through Innovation

    Event Recaps   July 19, 2016  

    Hallmark Business Connections, a B-to-B division of Hallmark, used relationship building as a way to expand its business.

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  • Turn Impressions into Dollars: Navigating the Demand-Gen Shift

    Event Recaps   July 19, 2016  

    Five insights from how Juniper created a digital demand generation strategy that would help its partners stay engaged and bring in new customers.

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  • Building Trust at the Point of Care

    MediaPost   July 1, 2016  

    MediaPost shared three ways that healthcare marketers can use message targeting techniques without breaking the trust of patients.

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  • Aon’s “Manchester United Player for a Day” Event

    B2 Awards   July 1, 2016  

    Hill’s Pet Nutrition engaged attendees of the North American Veterinary Conference with branded content.

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  • AMEX Connection Room

    B2 Awards   July 1, 2016  

    American Express delivered value to attendees at the Association of Financial Professionals Conference through a branded experience.

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  • How Brands and Retailers Can Stand Out from (and with) the Crowd

    MediaPost   June 28, 2016  

    Retailers can benefit in three ways if they possess a team of highly trained and well developed, crowd-sourced representatives.

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  • In Financial Services, Customer Service Can Be a Deal Maker—or a Deal Breaker

    Nielsen   June 13, 2016  

    Delivering a personal customer experience is the one area where financial services brands cannot afford to miss the mark.

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  • The Paradox of Technology: Four Tenets Making Companies More Human

    Event Recaps   June 2, 2016  

    Pegasystems shared four tenets that brands in the digital era can live by to form more human relationships with their customers.

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  • The Paradox of Technology: Four Tenets Making Companies More Human

    Session Videos   June 2, 2016  

    In this video, Pegasystems shared four tenets that brands in the digital era can live by to form more human relationships with their customers.

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