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  • How to Win Back Lapsed Donors

    The Nonprofit Journal   October 20, 2021  

    From communicating more frequently to using marketing tactics that inform and connect to getting back to basics, it takes an all-out effort to prevent valuable donors from lapsing.

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  • Is Your Brand Loved?

    ANA Magazine   October 15, 2021  

    Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

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  • Personalization Done Right

    Forward   October 7, 2021  

    While data and technology are still the right way to drive scale and automation, perhaps it’s time for marketers to take a step back and consider how those resources can be aligned in new ways to enlighten the customer, to inspire them, maybe even to help them grow in new and unexpected ways.

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  • Why Engaging in Micro-Moments Is Vital for Customer Engagement

    Knowledge Partners   October 4, 2021  

    Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement, loyalty, and micro-moments are a surefire way to do so.

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  • Marketers Get Flexible with Payment Options

    ANA Magazine   September 27, 2021  

    Brands are accelerating their buy-now-pay-later (BNPL) financing options to appeal to younger consumers looking for more flexible ways to pay for their stuff. At the same time, retailers are trying to increase the appeal of BNPL to older generations used to traditional credit cards.

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  • Personalization at Pepsico: Using Data and Agility to Build Consumer Centricity

    Session Videos   September 23, 2021  

    In this session, learn how PepsiCo is building internal data capabilities that are aimed to drive mental and physical availability to connect with consumers in more relevant way.

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  • Why First-Party Data Might Not Be Enough

    Forward   September 23, 2021  

    Marketers have to change how they evaluate success in a first-party world. The question to ask now is, “How can I help this person with what they need?” Not “How can I get this person to convert?”

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  • Top Five Ways a CDP Can Better Your Marketing

    Webinars   September 9, 2021  

    In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.

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  • A Guide to Improving the ROI of Your Digital Customer Experience

    Knowledge Partners   September 3, 2021  

    Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.

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  • Benchmarking Your Customer Experience Management Strategy

    Session Videos   August 19, 2021  

    John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.

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  • Guiding Principles for the Ethical Use of Data

    Public Videos   August 17, 2021  

    Democratization is key to the ethical use of data and building consumer trust.

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  • Streaming in the Aisles

    ANA Magazine   August 13, 2021  

    As the pandemic ebbs and consumers return to physical retail outlets, brands are looking to give consumers the best of both worlds: A better in-store experience combined with conveniences typically found only online. How do brands strike the right balance?

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  • Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand

    Event Recaps   August 12, 2021  

    Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.

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  • Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand

    Session Videos   August 12, 2021  

    In this video, Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.

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  • How Broadridge Used Content Innovation to Reinvent Investor Day and Drive

    B2 Awards   August 12, 2021  

    With the obstacles of 2020 making for a more difficult Investor Day, Broadridge turned to an engaging video content campaign to wow market analysts and build confidence in the future of the company, an effort that both drove engagement and positively affected the company’s stock price.

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  • Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand

    Public Videos   August 12, 2021  

    For Ulta Beauty, building real customer connections has meant nurturing physical, digital, and emotional spaces.

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  • Sounds of the Season

    B2 Awards   August 12, 2021  

    Ad agency Cargo created a vintage-inspired vinyl holiday lo-fi album for current agency clients via direct mail and an online experience that went on to generate revenue and relationships.

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  • The Power of Appreciation

    Public Videos   August 3, 2021  

    To change wireless for good, T-Mobile had to become customer experience-obsessed.

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  • How Dynamic Creatives Are Driving Customer Engagement

    Knowledge Partners   July 28, 2021  

    In this article from Theorem, learn why display ads need to be personalized to connect with and convert customers.

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  • What’s Next for Digital Advertising

    Knowledge Partners   July 26, 2021  

    In this article from Theorem, read why digital advertisers need to leverage new platforms and technologies while adhering to a more transparent, privacy-first approach.

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