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  • Digital Transformation: A 6-Step Road Map to Success

    Knowledge Partners   June 29, 2022  

    Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.

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  • Do Marketers Have an Emerging Ally in the C-Suite?

    ANA Magazine   June 24, 2022  

    A growing number of brands, including Edelman, the Minnesota Timberwolves, and Volkswagen, are hiring chief experience officers. The moves come as tolerance for a bad or mediocre consumer experience continues to plummet, with more than half of brands reporting that those who are dissatisfied with the company will switch brands, per a recent survey.

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  • Driving Response: How One Insurer Beat Their Control Using Behavioral Science

    Event Recaps   June 17, 2022  

    Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.

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  • Driving Response: How One Insurer Beat Their Control Using Behavioral Science

    Session Videos   June 17, 2022  

    Nancy Harhut at HBT Marketing and Beth Hulsizer at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.

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  • Customer Contact Strategy and Response Modeling with Colony Brands and Others

    Session Videos   June 16, 2022  

    Most direct marketers make contact strategy decisions vertically at an event-by-event basis. Hear several examples of how Colony Brands and other brands are using an innovative method for contact strategy and response modeling.

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  • The Definitive Guide for an Effective Channel Incentive Program

    Knowledge Partners   June 14, 2022  

    With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.

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  • Brian Solis Explains How Social and Digital Media Changes How You Interact with the Analog World

    Podcast Highlights   June 10, 2022  

    It's well known that social and digital media have an effect on the human brain. What you perhaps didn't know is that those effects don't just stay in the digital realm. Brian Solis at Salesforce explains how social media and the internet has also changed how humans interact with the real world.

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  • Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact

    Session Videos   June 7, 2022  

    In this video, PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.

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  • Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact

    Event Recaps   June 7, 2022  

    PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.

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  • The Six Ingredients to Build a Superpowered B2B Customer Experience

    Session Videos   May 25, 2022  

    In this video, Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.

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  • The Six Ingredients to Build a Superpowered B2B Customer Experience

    Event Recaps   May 25, 2022  

    Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.

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  • Conversations About the Inbox

    Session Videos   May 18, 2022  

    In this video, a panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.

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  • Conversations About the Inbox

    Event Recaps   May 18, 2022  

    A panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.

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  • Mastering Subscriber Lifecycle Management

    Session Videos   May 18, 2022  

    In this video, learn how AARP, a nonprofit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.

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  • Building and Leveraging an Internal CDP

    Session Videos   May 17, 2022  

    Instead of buying a CDP, Best Buy has created their own internally — the Enterprise Data Platform (EDP). Learn how this has given Best Buy several advantages for their email marketing programs.

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  • Data-Driven Success in an Environment of Rapid Consumer Behavior Change

    Session Videos   May 12, 2022  

    Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.

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  • Scaling Business through Data Driven Relationship Deepening

    Session Videos   May 12, 2022  

    In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.

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  • Growth IQ: Getting on the Path to Growth

    Webinars   May 4, 2022  

    In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.

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  • Elevating Your ABX Strategy

    Event Recaps   April 26, 2022  

    With account-based experience (ABX) strategies gaining popularity among B2B businesses, Merkle B2B's Sarah Doughty shared some insights into what exactly ABX is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.

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  • Bringing the B2B Customer Experience to Life

    Forward   April 26, 2022  

    Understanding which type of customer experience (CX) resonates most effectively with B2B customers is important, but it’s only part of the equation. Once a business knows what type of experience it wants to deliver, it must address the practicality of how to bring that experience to life. Based on Merkle’s research, here’s where B2B organizations can start.

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