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Search returned: 230 document(s).
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Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns
Knowledge Partners January 17, 2023The agency ICF Next offered an array of best practices for tackling each phase of email marketing.
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Direct Mail Marketing
Ask the Expert Answers January 11, 2023What are some trends and best practices for direct mail marketing?
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The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists
Industry Insights January 11, 2023More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.
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ANA Response Rate Report, 2022
Research Reports January 5, 2023The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
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Direct Mail Belongs in the Omnichannel Customer Journey
Forward December 13, 2022Direct mail marketing can help create customer touchpoints that encourage engagement. Here's how brands can use direct mail in tandem with digital media to create touchpoints that help drive action throughout the entire omnichannel customer journey.
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Innovations in Direct Marketing and The Future of Catalogs
Event Recaps November 30, 2022John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.
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Direct Mail and Digital — Better Together
Event Recaps November 30, 2022Traditionally, direct mail and digital channels didn't intersect. However, using smart data-driven marketing techniques and coordinated creative, direct mail, and digital marketing channels can work hand in hand to increase brand strength and sales.
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USPS’s Informed Delivery and the Pandemic Response
Event Recaps November 30, 2022The United States Postal Service described how its Informed Delivery technology works and how the organization used it to support the U.S. government’s response to the pandemic.
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Direct Mail: Signed, Sealed, and Still Delivering Results
Knowledge Partners November 23, 2022This direct mail benchmark report from SeQuel Reponse illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.
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The Art and Science of Direct Mail
Forward November 10, 2022In an increasingly digital world, direct mail marketing can offer customers a tangible experience. However, many marketers struggle with determining the best ways to incorporate mail into their overarching strategy.
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2022 ANA Response Rate Report — The Results Are In
Event Recaps October 4, 2022Demand Metric and the ANA presented results from their study Response Rate Report 2022: Performance and Cost Metrics Across Direct Media, sharing benchmark data for media performance with the data-driven marketing community.
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Multi-Channel Marketing
Conference Sessions September 28, 2022Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.
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Fundamentals of Fundraising: Creative
Conference Sessions September 27, 2022After segmentation strategy, copy and design are the two most critical elements of any campaign. This section covered the most critical components of creative strategy.
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Data Hygiene and Data Processing
Conference Sessions September 27, 2022In this session, learn why the understanding and proper use of both data hygiene and data processing technologies can dramatically affect the success of any direct marketing campaign.
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Tabitha Brown Sunshine Seasoning
In-House Excellence Awards September 21, 2022McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Conference Sessions September 9, 2022In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Event Recaps September 9, 2022McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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You Have Arrived at Your Destination: From Multi to Omni
Conference Sessions August 8, 2022In this video, Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.
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You Have Arrived at Your Destination: From Multi to Omni
Event Recaps August 8, 2022Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.
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This NBA Team Mailed Customized Sneakers to Prospective Sponsors
B2 Awards July 16, 2022The NBA’s Milwaukee Bucks appealed to potential sponsors with a mailer that included superstar Giannis Antetokounmpo’s shoes customized to evoke the recipient-brand.
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