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There are four things marketers can — and should — be doing to improve trust and pave the way for relevance and personalization.

The four questions every marketer needs to answer when creating an email strategy for a smaller audience.

Castrol developed a highly informative digital campaign to promote its products and services.

Arqiva used proprietary content to increase brand awareness, position it as an industry leader, and expand its WiFi solutions into the retail sector.

Modo Modo created a tongue-in-cheek direct mail campaign for the 2015 holidays to engage with clients and prospects.

Not only are brands personalizing emails for each recipient, they are doing so in real-time, when the message is opened.

Despite the growth of social, email remains a powerful B-to-B marketing channel.

Discover how to leverage customer behavior to build e-mail programs that drive repeat purchases.

Outsource-Philippines compiled a list of key words and phrases that advertisers should steer clear of when e-mailing consumers.

Two TCPA experts offered practical tips for ensuring that a brand’s compliance methods remain robust and up to date for telephone communications.

In this video, two TCPA experts offered practical tips for ensuring that a brand’s compliance methods remain robust and up to date for telephone communications.

Houlihan’s internally created business tools have allowed the company to enhance its marketing efforts using customer data.

Digital marketing and direct mail aren’t mutually exclusive, and incorporating elements of both into your marketing efforts can have dramatic results.

Consumers are more likely to click on an email when they have a good idea of the content the email contains.

Striata shared best practices and growing trends in email marketing.

If email marketers can connect the dots between a pop culture reference and a product or service, it can be a savvy business move.

New research released by Paytronix Systems suggests that e-mail marketers should only send five to six e-mails a month.

Castrol’s decision to transition its catalog to a digital format has made a significant difference for the company and its clients.

The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

According to a new study, consumers often unsubscribe from e-mails because of the volume of daily messages they receive.