Search Results for All Content (access may be restricted)

Search returned: 230 document(s).

  • Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns

    Knowledge Partners   January 17, 2023  

    The agency ICF Next offered an array of best practices for tackling each phase of email marketing.

    view
  • Direct Mail Marketing

    Ask the Expert Answers   January 11, 2023  

    What are some trends and best practices for direct mail marketing?

    view
  • The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists

    Industry Insights   January 11, 2023  

    More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.

    view
  • ANA Response Rate Report, 2022

    Research Reports   January 5, 2023  

    The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

    view
  • Direct Mail Belongs in the Omnichannel Customer Journey

    Forward   December 13, 2022  

    Direct mail marketing can help create customer touchpoints that encourage engagement. Here's how brands can use direct mail in tandem with digital media to create touchpoints that help drive action throughout the entire omnichannel customer journey.

    view
  • Innovations in Direct Marketing and The Future of Catalogs

    Event Recaps   November 30, 2022  

    John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.

    view
  • Direct Mail and Digital — Better Together

    Event Recaps   November 30, 2022  

    Traditionally, direct mail and digital channels didn't intersect. However, using smart data-driven marketing techniques and coordinated creative, direct mail, and digital marketing channels can work hand in hand to increase brand strength and sales.

    view
  • USPS’s Informed Delivery and the Pandemic Response

    Event Recaps   November 30, 2022  

    The United States Postal Service described how its Informed Delivery technology works and how the organization used it to support the U.S. government’s response to the pandemic.

    view
  • Direct Mail: Signed, Sealed, and Still Delivering Results

    Knowledge Partners   November 23, 2022  

    This direct mail benchmark report from SeQuel Reponse illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.

    view
  • The Art and Science of Direct Mail

    Forward   November 10, 2022  

    In an increasingly digital world, direct mail marketing can offer customers a tangible experience. However, many marketers struggle with determining the best ways to incorporate mail into their overarching strategy.

    view
  • 2022 ANA Response Rate Report — The Results Are In

    Event Recaps   October 4, 2022  

    Demand Metric and the ANA presented results from their study Response Rate Report 2022: Performance and Cost Metrics Across Direct Media, sharing benchmark data for media performance with the data-driven marketing community.

    view
  • Multi-Channel Marketing

    Conference Sessions   September 28, 2022  

    Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.

    view
  • Fundamentals of Fundraising: Creative

    Conference Sessions   September 27, 2022  

    After segmentation strategy, copy and design are the two most critical elements of any campaign. This section covered the most critical components of creative strategy.

    view
  • Data Hygiene and Data Processing

    Conference Sessions   September 27, 2022  

    In this session, learn why the understanding and proper use of both data hygiene and data processing technologies can dramatically affect the success of any direct marketing campaign.

    view
  • Tabitha Brown Sunshine Seasoning

    In-House Excellence Awards   September 21, 2022  

    McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.

    view
  • Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

    Conference Sessions   September 9, 2022  

    In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

    view
  • Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

    Event Recaps   September 9, 2022  

    McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

    view
  • You Have Arrived at Your Destination: From Multi to Omni

    Conference Sessions   August 8, 2022  

    In this video, Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.

    view
  • You Have Arrived at Your Destination: From Multi to Omni

    Event Recaps   August 8, 2022  

    Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.

    view
  • This NBA Team Mailed Customized Sneakers to Prospective Sponsors

    B2 Awards   July 16, 2022  

    The NBA’s Milwaukee Bucks appealed to potential sponsors with a mailer that included superstar Giannis Antetokounmpo’s shoes customized to evoke the recipient-brand.

    view