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  • The 2023 Direct Mail Marketing Benchmark Report

     Knowledge Partners   September 15, 2023  

    SeQuel’s 2023 Direct Mail Marketing Benchmark Report delves into the rising importance of direct mail in modern marketing, its integration with digital strategies, and its potential. It also addresses marketers' concerns and offers insights on consumer perspectives towards direct mail.

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  • Will Your Next ESP Be a CDP?

     Event Recaps   September 13, 2023  

    The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time).

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  • LiuGong Goes Big with Invites to Dealers

     B2 Awards   September 8, 2023  

    LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.

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  • Direct Mail Marketing: 3 Proven Tips and Strategies for Success

     Industry Insights   September 7, 2023  

    In the evolving world of digital marketing, direct mail remains strong. While technology has opened up numerous channels for communication, direct mail stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage the senses and leave a lasting impression makes it an ideal way for businesses seeking to stand out in a crowded marketplace.

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  • AI in Direct Mail Marketing

     Industry Insights   August 28, 2023  

    The concept of AI goes back more than 70 years. It is considered a general term for complex computing. In 2017, Gartner Group predicted that 87 percent of AI projects would never generate any ROI. Their estimates have continued to suggest 50 percent failure in the report, Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024. (Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024).

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  • Innovative Ways to Use AI in Marketing

     Forward   August 24, 2023  

    With its unique memorability and digital capabilities, direct mail has seemingly endless creative potential to enhance the effectiveness of a brand's omnichannel campaigns. AI can work with these elements to make mail marketing even more powerful.

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  • The Secret to Standout Campaigns

     Forward   August 17, 2023  

    As constant access to smartphones, laptops, and tablets makes it increasingly difficult to avoid digital overload, customers may be ignoring — or even actively avoiding — much of the marketing they're exposed to. Direct mail can provide customers with a break from the onslaught of digital ads and connect them with a brand on a more tangible, personal level.

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  • The Catalyst for Innovation

     Forward   August 1, 2023  

    Innovative marketing can help businesses differentiate themselves and capture customer attention, but many brands struggle to find effective, accessible ways to shake up the status quo and fight through the digital clutter. As businesses today seek new ways to innovate, one (perhaps unexpected) medium is coming into the spotlight: direct mail.

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  • What’s Driving the Direct Mail Renaissance?

     Event Recaps   June 28, 2023  

    Donna Belardi, chairman of and CEO at Belardi Wong, provided an overview of why DTC brands are re-focusing their efforts on direct mail and examples of brands that have leveraged the channel to achieve impressive business results.

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  • How Allstate Uses Tactile Printing to Lift Direct Mail Response

     Event Recaps   May 18, 2023  

    Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.

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  • Direct Marketing ROI by Media Type

     Money Slides   May 16, 2023  

    Findings from the 2022 ANA Response Rate Report illuminate the ROI that direct marketers achieve with different media, specifically email, social media, direct mail, paid search, digital display, and SMS.

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  • Media Usage Rates in Direct Marketing Campaigns

     Money Slides   March 27, 2023  

    Findings from the 2022 ANA Response Rate Report reveal which media direct marketers favor most among email, social media, direct mail, paid search, digital display, and SMS.

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  • Getting Started with Sustainable Direct Mail Marketing

     Forward   March 16, 2023  

    Sustainable direct mail marketing practices can help businesses further their environment initiatives, offering a more eco-friendly alternative to digital-only or digital-heavy campaigns.

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  • How Allstate Uses Tactile Printing to Lift Direct Mail Response

     Webinar Rewinds   February 22, 2023  

    The use of tactile printing is becoming more and more common in direct marketing. Allstate shared a test showing that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.

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  • How to Navigate the CDP And ESP Vendor Landscape Workshop

     Event Recaps   February 7, 2023  

    Chris Marriott, president and founder of email consultancy Email Connect, discussed how brands can distinguish between customer data platforms (CDPs) and email service providers (ESPs).

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  • How to Navigate the CDP And ESP Vendor Landscape Workshop

     Conference Session Videos   February 7, 2023  

    In this video, Chris Marriott, president and founder of email consultancy Email Connect, discussed how brands can distinguish between customer data platforms (CDPs) and email service providers (ESPs).

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  • Innovative Data and Direct Marketing Trends Going into 2023

     Event Recaps   February 1, 2023  

    In this session, Quad, a commercial printing, marketing strategy, and management services company, shared five direct mail trends emerging in 2023.

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  • Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns

     Knowledge Partners   January 17, 2023  

    The agency ICF Next offered an array of best practices for tackling each phase of email marketing.

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  • Direct Mail Marketing

     ASK Answers   January 11, 2023  

    What are some trends and best practices for direct mail marketing?

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  • The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists

     Industry Insights   January 11, 2023  

    More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.

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