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  • Holiday Email Tips to Radically Increase ROI

     Webinars   October 13, 2021  

    Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.

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  • Looking Beyond the Open: Building a Resilient Email Strategy in the Age of Consumer Privacy

     Webinars   October 7, 2021  

    Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. In this webinar, take a closer look at the Apple-specific changes and an even bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?

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  • A Deep Dive: Future of The Inbox (AMP, BIMI, Annotations)

     Webinars   September 22, 2021  

    Today’s inbox experience continuously evolves, and marketers need to adapt to utilize these new technologies. In this webinar, learn more about new inbox technologies by looking closer at Gmail tab placement, AMP for email, BIMI and schema, and more.

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  • Examples of Exceptional Donor Experiences in Direct Response

     Event Recaps   August 27, 2021  

    Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

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  • Examples of Exceptional Donor Experiences in Direct Response

     Session Videos   August 27, 2021  

    In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

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  • Strategies and Tips to Keep Your Direct Mail Program Thriving

     Session Videos   August 26, 2021  

    In this video, speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.

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  • Strategies and Tips to Keep Your Direct Mail Program Thriving

     Public Videos   August 26, 2021  

    Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.

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  • Building Up Recurring Revenue You Can Count On

     Session Videos   August 26, 2021  

    In this video, the USO and its partner MissionWired described how it has cultivated a base of recurring donors.

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  • Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response

     Session Videos   August 26, 2021  

    In this video, industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68%.

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  • Building Up Recurring Revenue You Can Count On

     Event Recaps   August 26, 2021  

    The USO and its partner MissionWired described how it has cultivated a base of recurring donors.

    view

  • Strategies and Tips to Keep Your Direct Mail Program Thriving

     Event Recaps   August 26, 2021  

    Speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.

    view

  • Role of Self-Regulation in the Direct Mail Space

     Industry Insights   August 23, 2021  

    Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.

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  • ROI to Sender with Advanced Addressable Direct Mail

     Public Videos   August 17, 2021  

    Adding direct mail to a multichannel campaign can drive gains in consumer engagement and ROI.

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  • ROI to Sender with Advanced Addressable Direct Mail

     Session Videos   August 17, 2021  

    In this video, take look at insights from a new report on the direct mail market from MAGNA Global, entitled ROI to Sender.

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  • Say Goodbye

     B2 Awards   August 12, 2021  

    Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.

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  • How to Win Consumers with Direct Mail

     B2 Awards   August 12, 2021  

    Printing solutions provider Brother created a campaign during the pandemic to educate IT leaders.

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  • USPS No Surcharge Campaign

     B2 Awards   August 12, 2021  

    USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.

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  • USPS: Drive Action to the Polls

     B2 Awards   August 12, 2021  

    The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.

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  • Grubhub: Feeding Virtual Events

     B2 Awards   August 12, 2021  

    During the pandemic, Grubhub offered virtual event attendees a free credit to experience the benefits of its corporate services firsthand.

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  • RealVitalize Sales Materials

     B2 Awards   August 12, 2021  

    Real estate company Realogy developed sales materials which empowered agents to explain a complicated program to homeowners, using video, social, email, and sales collateral.

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