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McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community
Multicultural Excellence Awards December 28, 2022McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.
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How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
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The BET Awards Takes Over the Iconic Hollywood Sign
Multicultural Excellence Awards December 11, 2022BET promoted its 2022 BET Awards program with a spectacle of projected lights and imagery that capitalized on Los Angeles’ iconic Hollywood sign.
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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing
Event Recaps December 7, 2022Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.
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Mobile Barbershop Brings Broadway to the Boroughs
Event Recaps November 30, 2022As the producers of the Thoughts of a Colored Man were preparing to stage the play on Broadway, they enlisted the agency AKA to assist them in promoting the production to a diverse audience in boroughs outside of Manhattan through experiential marketing.
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The Pandemic Response of Sephora’s Experiential Marketing
Event Recaps November 30, 2022Sephora explained how it adapted its approach to experiential marketing to meet the demands foisted on it by the COVID-19 era.
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Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion
Conference Sessions November 6, 2022Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.
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Cult-Like Brands, with Chris Kneeland of Cult Collective
Marketing Futures Podcast November 1, 2022Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.
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Innovation and Inclusion: The Future of Fan Engagement That Drives Growth
Conference Sessions October 28, 2022In this video, WWE Chief Brand Officer Stephanie McMahon discussed the importance of creating meaningful and inclusive fan engagements that meet fans where they are through the latest in innovative tech.
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These Candy Brands Brought People Together
Industry Insights October 21, 2022During the fall months, and during any holiday season, it’s candy’s time to shine (or maybe, better yet, melt in your mouth). Whether it’s Halloween, Dia de los Muertos, or Thanksgiving, having treats on hand can help make the holidays feel special, and more easily shared with others. It’s a small gesture, but sharing a delicious moment matters. Of course, candy and snack brands know this.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Highlights October 13, 2022Relentless top-to-bottom execution was instrumental in allowing Charles Schwab to boost brand value with event sponsorship.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Event Recaps October 13, 2022Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Sessions October 13, 2022In this video, Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Highlights October 12, 2022Cause marketing activations created by partnerships between brands and nonprofits can deepen consumer connections.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Event Recaps October 12, 2022Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Sessions October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Molson Coors Brewing Company
In-House Excellence Awards September 27, 2022To celebrate its partnership with Team Penske and the unveiling of The Blue Deuce, the smoothest car in NASCAR, Keystone Light designed the smoothest grill in the world and awarded it to one lucky fan during the biggest grilling weekend of the year.
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This Exhibit Aimed to Inspire — And It Succeeded
In-House Excellence Awards September 23, 2022Spin Master used Kinetic Sand to make a multi-sensory exhibit people could touch, play, and co-create. To help gain traction for Kinetic Sand in Q4, Spin Master created an ever-changing, ever-flowing, interactive experience, putting creative joy into the public's’ hands, letting their creativity flow freely.
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Using Innovative Creative to Inspire Tourists to Visit Alabama
Event Recaps September 9, 2022The Alabama Tourism Department discussed how it used content marketing and a multi-sensory/omnichannel marketing strategy to triple tourism.
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This Bank Connected to Younger Generations with Gaming
Internationalist Innovation in Media August 29, 2022To connect with younger generations, Crédit Agricole adapted its products to their needs.
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