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  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • The Rules for Engaging Millennials Through Experience

    Webinars   November 10, 2016  

    In this webinar video, the presenter discussed the right approach and shared his golden rules for experience creation that are geared towards helping brands do more and say less.

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  • eSports: Insights into the Newest Experiential Sport

    Webinars   November 3, 2016  

    In this webinar video, learn about the progression from more traditional sports experiential activations to eSports experiential opportunities.

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  • Dreams of Dalí

    Cannes Mobile Lions Awards   October 24, 2016  

    The Dalí Museum leveraged virtual reality to give visitors a tour “inside” the painter’s iconic works.

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  • Storytelling Is Dead: Long Live Storymaking

    Event Recaps   October 21, 2016  

    MasterCard connected with its customers by giving them priceless experiences.

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  • The UX of Experiential: Designing for the User

    Webinars   October 20, 2016  

    In this webinar video, we'll share universal "user first" principles to ensure your activation accelerates advocacy, shareability, and participation.

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  • Industry Vertical: Banking & Financial Services

    Insight Briefs   October 13, 2016  

    While chip technology inarguably increases credit card security, are the costs of adoption and inconveniences to customers worth it?

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  • Honda Offers Consumers 360-Degree View

    MediaPost   October 10, 2016  

    Honda created a 360-degree ride-along video that puts viewers in the front seat of a 2016 Global Rallycross Civic during a race.

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  • #MoreMusic

    Effie Awards   October 5, 2016  

    On music’s most important night, Target decided not to run ads, but instead to give viewers of the 57th GRAMMY Awards more of what they wanted: #MoreMusic.

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  • Best Practices in Experiential Marketing: What Marketers Need to Know

    Webinars   September 29, 2016  

    In this webinar, learn why brands must learn to connect with a changing generation and technology to engage with their customers and prospective customers through experiential marketing and face to face engagement.

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  • Watch It with the S6

    Smarties Awards   September 27, 2016  

    Samsung drove brand engagement and product trial in Vietnam through a film that could only be fully viewed on its mobile devices or in stores.

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  • Beats1Run

    Smarties Awards   September 27, 2016  

    Beats by Dr. Dre partnered with Apple Music to create a “running party” to promote its PowerBeats2 Wireless earphones.

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  • Know Now

    Activate   August 22, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Coke Used Data to Connect with Millennials

    Event Recaps   August 18, 2016  

    Coca-Cola leveraged data-driven insights about Millennials to create a connected campaign that engaged them in relevant ways.

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  • Coca-Cola: Enhancing the Customer Experience

    Event Recaps   August 17, 2016  

    Coca-Cola discussed how it leveraged its sponsorship of the New York Mets to enhance fan engagement and boost brand equity.

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  • IKEA Shares Six Ways to Innovate Your Brand

    Event Recaps   August 16, 2016  

    IKEA’s culture of championing innovation has led to the company becoming the world’s largest furniture retailer. The brand shared its secrets to innovation success.

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  • PUMA: Social Media Innovation Story

    Event Recaps   July 22, 2016  

    A multi-platform social strategy gave consumers a front row seat to the PUMA/Rihanna collection launch at New York Fashion Week.

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