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Search returned: 84 document(s).
Norwegian Cruise Line Innovates Through Concerts at Sea
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
MINI Drives Content Creation and Brand Experiences
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
Designs of Experiments - Optimizing Investments in Real Time
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
Use CEO’s Strengths to Win Support for Sports Sponsorship
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.
Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
American Express Charges Ahead in Event Activation
American Express leveraged new technology to improve its sports sponsorship activations.
Verizon FiOS 2014 Lunar New Year Event Activation
Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.
Brand Loyalty 2.0
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
It’s Getting Personal
Learn how brands, including Hilton Worldwide, Toms Shoes, and MINI USA, win trust by creating genuine experiences.
Going the Distance
For several years, Expedia has been leveraging user-generated content from a variety of real-world travelers for its “Find Yours” campaign. This personalized brand engagement reaches a broad audience.
New York City Ballet: Next-Gen Marketing for a Next-Gen Audience
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
Five Tips for Creating Impactful Live Brand Experiences
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Five Tips for Creating Impactful Live Brand Experiences
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Frito-Lay Gets Social with Content
Frito-Lay shared its innovative approach to creating consumer-centric social content.
Frito-Lay Gets Social with Content
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Driving Into Style with Mercedes-Benz
Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.
Absolut Vodka Goes Gaga
Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.
Zooglies: Unleashing a Child's Imagination
The Lincoln Children's Zoo would have no new exhibits in 2012. If it were to be the comeback year that was so desired, it would have to do so in the face of intense competition from an everlasting rival, and zero new selling points to tout to potential members and visitors.
#dontgohome
Cole Haan needed to grow its business by driving reappraisal with a younger target. In Fall 2012, a new product, the Chelsea Pump was launched during fashion week in NYC.
A Day at the Races: An Experience of a Lifetime
The NYRA discussed how it utilizes and develops sponsorships that include premium hospitality and an immersive branding presence strategically positioned throughout its properties.
