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  • Emerging Trends in Sports Sponsorships

    Event Recaps   September 13, 2023  

    SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.

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  • Using Social Impact to Innovate Media Practices

    Event Recaps   September 12, 2023  

    The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.

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  • Using Social Impact to Innovate Media Practices

    Conference Session Videos   September 12, 2023  

    In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.

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  • Emerging Trends in Sports Sponsorships

    Conference Session Videos   September 12, 2023  

    In this video, SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.

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  • Using Social Impact to Innovate Media Practices

    Conference Highlights   September 12, 2023  

    Successful media innovation requires a foundation of customer obsession and meeting people where they are.

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  • ExxonMobil Helps Shape the Path of Mining Excellence

    B2 Awards   September 8, 2023  

    An in-person event, "Mining into the Future," reimagined ExxonMobil's role from a commodity supplier to a trusted consultant and thought leader in the mining industry, elevating its profile and driving awareness of its mining solutions.

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  • MARSS Shows How It Defends the Skies

    B2 Awards   September 8, 2023  

    MARSS launched a PR campaign at the World Defense Show to showcase its cutting-edge counter-drone technology and establish itself as a leading player in the defense and technology industry.

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  • Hispanic Horizons: Transforming Brands and Empowering Growth

    B2 Awards   September 8, 2023  

    TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.

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  • Bringing Record-Breaking to Life

    Event Recaps   September 6, 2023  

    Guinness World Records wants to make the world a more interesting, fun, and positive place. To do this the brand needed to take record-breaking from the pages of a book and TV screens to kids and families around the world.

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  • The Paper and Packaging Board Go Back to the Future to Inspire Sustainability

    B2 Awards   September 5, 2023  

    The Paper and Packaging Board recreated a life-sized model of the Back to the Future DeLorean to illustrate its vision for a sustainable future the packaging industry could manifest by participating in its Box to Nature program.

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  • Hitachi Vantara Creates Personalized Experiences as Part of Its Account-Based Marketing Program

    B2 Awards   September 5, 2023  

    To achieve its sales goals, Hitachi Vantara developed an account-based-marketing program featuring personalized experiences, including ESG workshops and virtual reality, aligning its brand values and goals with those of its account contacts.

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  • From Imagination to Reality

    B2 Awards   September 5, 2023  

    Ericsson’s target were international attendees at Mobile World Congress in Barcelona, focusing on senior customers, network operators and press, an audience very much looking for a guide to a connected future. This audience is hungry for a fresh and inspiring live perspective and wants to explore the network solutions of today and tomorrow to continue conversations with Ericsson.

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  • Expleo Sends Interviews to Space to Demonstrate Its Thought Leadership

    B2 Awards   September 5, 2023  

    Expleo created a high-impact campaign — live at an exhibition — to relaunch itself as the thought leader in the aerospace industry.

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  • TelevisaUnivision Wins Upfront Event with an Outstanding Immersive Experience

    B2 Awards   September 5, 2023  

    TelevisaUnivision became the hit of an important Upfront event by creating an immersive, multi-sensory experience that not only entertained participants but also smartly highlighted the value of Spanish-language advertising.

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  • Deloitte Unveils Its Smart Factory in Futuristic Fashion

    In-House Excellence Awards   August 17, 2023  

    Deloitte crafted a story through creative collateral and used a 60-foot LED screen as a canvas for innovation, highlighting its three-year journey to a fully-realized Smart Factory. From lanyards to lightboxes, every detail formed a cohesive story.

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  • How The Real Housewives of LAY’S Dominated BravoCon 2022

    In-House Excellence Awards   August 16, 2023  

    LAY’S partnered with NBCU to develop the “The Real Housewives of LAY’S” experiential activation at BravoCon, including creating three custom chip flavors inspired by its Housewives partners, a custom cocktail menu, and exclusive meet and greets.

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  • Pernod Ricard’s Absolut.Land Is a Case Study in Successful Experiential Marketing

    Event Recaps   August 15, 2023  

    Absolut discussed its work with Web3 and the unlimited creative experimentation in the metaverse.

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  • Citizens Bank Engages New Yorkers with an Experience Illuminating Their Lives and Values

    Event Recaps   August 15, 2023  

    At an August meeting of the ANA’s Brand Management Committee, Citizens Bank detailed its REGGIE award-winning experiential activation, “The Living Portrait of New York.”

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  • Mailchimp’s Successful Out of Home Campaign

    In-House Excellence Awards   August 12, 2023  

    Activating in Boston across OOH projections, taxi tops, free taxi rides for conference-goers, and a special web landing destination, Mailchimp surgically showed up in competitors' backyards to capture advanced marketers' attention that Mailchimp is the No.1 email marketing platform.

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  • Coloring the Future: A Purpose-First Approach to Branding with Crayola's Victoria Lozano

    Marketing Futures Podcast   August 8, 2023  

    Crayola’s Victoria Lozano shared how centering the company’s purpose was essential to defining and communicating the brand to consumers on the latest Marketing Futures Podcast.

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