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Mastercard — MLB Home Team Advantage Program
Event Recaps May 5, 2022For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.
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Happier Than Ever: The Destination
REGGIE Awards April 21, 2022Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public
REGGIE Awards April 21, 2022Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.
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Sun-Maid’s Haunted House Promotes Raisins on Halloween
REGGIE Awards April 21, 2022Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.
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Are Marketers Ready to Dive Into Summer?
ANA Magazine April 15, 2022With the pandemic starting to fade, this summer is expected to be quite different from the past two. Consumer-facing marketers will need to shift gears somewhat, from supplying an accelerating amount of digital content to ramping up efforts to reach people who will be clamoring for live events and spending a lot more time outdoors.
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Evolving Storytelling Technology Over 130 Years
Session Videos April 8, 2022As consumer behavior changes, National Geographic needed to adopt new technologies to remain revered and relevant. In this video, learn how the brand evolved its storytelling to a new audience interested in more immersive experiences.
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Up Your Game: A Data Deep Dive into Sponsorship Trends and How to Measure the Impact for Your Brand
Webinars April 7, 2022In this webinar, KORE Software CEO Jason Fletcher and Hookit CEO Scott Tilton shared their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.
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Creating Memorable Virtual Experiences
Webinars April 6, 2022In this webinar, learn how to differentiate your brand through innovative digital experiences, how to incorporate digital experiences into offline events, and what measurement tools and capabilities are needed to successfully execute a virtual experience and leverage audience data captured.
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How GM Drives Performance with Customer-Centric Marketing and Diverse Addressable Media Tactics
Event Recaps March 2, 2022In this session, General Motors (GM) shared how it invested in diverse media and leveraged customer-centric experiences and marketing tactics to create more meaningful connections with consumers and drive business performance.
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Where to Next with Experiential Marketing: A Year-Long Journey
Session Videos February 25, 2022The latest installment of this quarterly year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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Cheers to a More Colorful Future
Event Recaps January 26, 2022Smirnoff's “Color the Future” campaign drew on the expertise of numerous stakeholders who shared in great detail how the campaign was ideated, constructed, and activated across key media to engage and show support for the LGBTQ+ community.
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Tecate Hosts Virtual Music Festival on a Virtual Patio
Multicultural Excellence Awards December 30, 2021During the pandemic, Tecate launched a monthly virtual series of curated music programming inviting viewers to tune in and support local arts and culture.
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Jack Daniel's Tennessee Fire Presents Drag Queen Summer Glamp
Multicultural Excellence Awards December 30, 2021Jack Daniel’s recruited the help of the Drag community to create a reality series celebrating Pride outdoors.
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Chicago Promotes Voter Registration in the Black Community
Multicultural Excellence Awards December 30, 2021The city of Chicago strove to promote voting within its Black community by creating voter registration booths that featured artwork inspired by the protests that George Floyd’s murder sparked.
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Samsung Used Influencers to Promote Its New S21 Phone
Smarties Awards December 28, 2021Samsung used influencers to create user-generated content about its new S21 phone and incorporated the content into its first virtual flagship store in Taiwan.
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Nautilus Lights Up Guangzhou
Smarties Awards December 28, 2021To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.
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How Starmark Brought its Employees Together Through VR Technology
Smarties Awards December 28, 2021Data-driven marketing agency Starmark created a VR company meeting to help unite its employees amid the pandemic.
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How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic
Smarties Awards December 28, 2021With pandemic lockdowns threatening the value of Deloitte’s United States Golf Association sponsorship, the company turned to augmented reality, creating an app that allowed viewers to personalize their U.S. Open viewing experience.
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Pepsi Black’s Virtual Band Experience
Smarties Awards December 28, 2021Pepsi recruited the help of virtual idol band K/DA to drive awareness of Pepsi Black, the company’s healthier, sugar-free option, and gain relevance among China’s gaming community of more than 400 million people.
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