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Search returned: 365 document(s).

  • How Ingredion Combined the Best of In-Person and Virtual Events to Win Over Prospects and Showcase Its New Protein Facility

    B2 Awards   August 12, 2021  

    When the pandemic made in-person events impossible, Ingredient solutions leader Ingredion combined a virtual live stream with a robust content hub into a singular customer experience to celebrate the grand opening of its new protein facility in Nebraska. This microsite engaged targets while showcasing the brand’s capabilities and resources, including a virtual tour of the facility.

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  • How This Company Created a Virtual Community

    B2 Awards   August 12, 2021  

    Listening to its customers’ needs, campus technology solutions company Ellucian created a five-month online experience, eLive, providing a platform through which a global virtual higher education support group could form.

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  • Trademark: What Mark Will You Leave?

    B2 Awards   August 12, 2021  

    Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.

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  • Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools

    B2 Awards   August 12, 2021  

    With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.

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  • Grubhub: Feeding Virtual Events

    B2 Awards   August 12, 2021  

    During the pandemic, Grubhub offered virtual event attendees a free credit to experience the benefits of its corporate services firsthand.

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  • John Deere: The Farm Must Go On

    B2 Awards   August 12, 2021  

    With Americans horrified by the amount of food farmers were being forced to waste during the pandemic, John Deere saw an opportunity to shine a light on the importance of farmers and the difficulty of farming, while at the same time helping to improve its brand perception.

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  • This Trade Show Flourished During the Pandemic

    B2 Awards   August 12, 2021  

    The DTN team provided an interactive multi-day virtual Ag Summit to connect farmers and agribusinesses. The event successfully attracted nearly twice the usual attendees and reached a broad audience, even those who traditionally had poor internet connections.

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  • John Deere’s Run Your World

    B2 Awards   August 12, 2021  

    With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.

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  • U.S. Open Augmented Reality Built by Deloitte

    B2 Awards   August 12, 2021  

    Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.

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  • Becoming Innovative and Creative with Experiential Activation in the Age of COVID

    Session Videos   August 11, 2021  

    Borja Manso Salinas at Heineken discussed the delivery of “Stadium in a Box” which brought creative experiences to MLS fans to celebrate the restart of the league and “Besties” where Heineken literally delivered long-missed best friends to consumers' front doors together with a portable Heineken® Bar.

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  • Fueled by the Future

    Session Videos   August 10, 2021  

    Learn how Engine Shop is re-focusing experiential intent on building platforms for soulful assemblage around brand purpose versus brand product to incite and nurture the meaningful connections.

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  • Where to Next with Experiential Marketing: A Year-Long Journey

    Session Videos   July 22, 2021  

    This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.

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  • How Brand Experiences Drive Customer Experience with First-Party Data

    Webinars   June 2, 2021  

    In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

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  • Promoting Cheese Through Virtual Events

    REGGIE Awards   May 21, 2021  

    To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.

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  • Halloweendy’s Scare Thru

    REGGIE Awards   May 21, 2021  

    Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.

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  • KitchenAid® FreeFlex™ Rack Dishwashers Keep Up with What You Cook Up

    REGGIE Awards   May 21, 2021  

    KitchenAid brand positioned its FreeFlex Rack Dishwasher as the dishwasher for passionate cooks.

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  • Hudson Yards Shine Bright

    REGGIE Awards   May 21, 2021  

    Related’s Shine Bright, a celebration of light and life, helped over 1.1 million guests celebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.

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  • How Dell Created a Podcast Conference

    REGGIE Awards   May 21, 2021  

    Conferences help provide small businesses with the expertise and knowledge they need. But in 2020, with a nationwide quarantine, conferences were canceled. For Small Business Month, Dell created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration with small businesses.

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  • Love Can't Wait

    REGGIE Awards   May 21, 2021  

    Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform for thousands of couples amid the COVID-19 outbreak.

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  • Launching B2B Marketing and Sales Programs in a Virtual World

    Webinars   May 12, 2021  

    The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.

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