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Search returned: 534 document(s).
Hulu and comScore uncovered rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.
On Mother’s Day, the second-biggest revenue-driving period for the greeting card industry, American Greetings honored moms by showing them in a different light with World’s Toughest Job, a video embraced by over 24 million YouTube viewers.
Owlet Baby Care created a wearable baby monitor that alerted parents about their baby’s heart rate and oxygen levels via smartphone or tablet.
Sunsilk Shampoo reinvigorated its brand with the mobile and social campaign “FingerComb Language,” which told a story about the meanings behind women touching their hair.
Heineken created a service to provide real-time recommendations for trending nightlife destinations in cities across the world.
Nike used active listening technology to create second-screen mobile experiences for World Cup fans.
A research report looking at Millennial attributes and attitudes toward grocery, retail, restaurant, and travel experiences.
NASCAR developed a digital and social strategy to engage Millennials.
A new report from Crowdtap explains best practices for using UGC to fuel a content strategy.
CVS shared how personalization through behavioral customer insights has driven growth within the retail and health care brand, now 10th on the U.S. Fortune 500 list.
Edwin Hincapie, Multicultural Commercial Marketing Manager at Heineken, discusses how the brand is approaching the next iteration of marketing to Hispanic populations.
MediaPost brought together leaders in the Hispanic market and multicultural advertising to discuss marketing to Hispanic groups on social media.
Key takeaways from a panel discussion of five common myths about Millennial consumers.
A look at planned back to school spending and how broadcast TV can reach shoppers.
American Greetings’ award-winning “World’s Toughest Job” campaign for Mother’s Day was a company-wide initiative with results that exceeded expectations.
Jaguar’s fully integrated “British Villains” campaign confidently embraced villainous characters and reinvigorated the brand.
Newcastle’s “If We Made It” campaign used digital video to become part of the Super Bowl conversation, despite not having an official placement in the game.
HBO tapped into a simple truth with its “Awkward Family Viewing” campaign for HBO GO: watching explicit scenes with your parents is awkward.
The pumpkin flavor trend continues to grow and has become an integral part of our fall diets.
What brands looking to target this influential demographic need to know.