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  • Ignoring the Silver Economy is Getting Costly for Marketers

    Podcast POVs   January 30, 2023  

    Champions of Growth podcast host Matthew Schwartz explains why advertisers who ignore the silver economy do so at their own peril, leaving both revenue and growth potential on the table.

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  • Motherhood Matrix Study: Navigating High Anxiety

    Knowledge Partners   January 26, 2023  

    Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.

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  • How Inflation Influences Travel Sentiment

    Industry Insights   January 20, 2023  

    As we emerge from the pandemic, it’s only right to assume individuals will be more likely and willing to travel. According to Statista, the travel and tourism market is projected to reach $175.4 billion in 2022 and projected to grow to $211.10 billion by the year 2026. However, in this post-pandemic era, travelers have changed their sentiments drastically when it comes to travel. Trying to generate business based on pre-pandemic data may now be leading brands to target the wrong demographic.

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  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Webinars   January 19, 2023  

    In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).

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  • 6 Award-Winning Campaigns Promoting Gender Equality

    Industry Insights   January 18, 2023  

    Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

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  • More Women Are Listening to Podcasts

    Forward   January 3, 2023  

    Recent studies reveal an increasing number of women are becoming loyal podcasts listeners. The trend may sound a new opportunity for brands that want to reach an important demographic.

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  • Sports Illustrated Uses Its Swimsuit Issue to Achieve Progress for Women

    Multicultural Excellence Awards   December 22, 2022  

    With its “Pay with Change” campaign, Sports Illustrated used the popularity of its annual swimsuit addition to facilitate tangible positive change for women in society, requiring brands interested in advertising in the swimsuit issue to prove their commitment to women’s progress in some way.

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  • Pantene Hosts a Quniceañera for 44-Year-Old Trans Woman and Her Family

    Multicultural Excellence Awards   December 19, 2022  

    To recognize the International Day of Trans Remembrance, P&G’s Pantene hosted a quniceañera for 44-year-old transgender women, allowing her to finally “come out” as a woman in the Mexican tradition and surrounded by her family and friends.

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  • Is BeReal a Lucrative Platform for Brands?

    Pulse   December 15, 2022  

    Besides the fact that the app is more ideologically similar to gen Z's wants, the app has reached "3.3 million downloads globally in Q1 of this year, a 390 percent jump from Q4 of 2021, according to data.ai. It sits in the No. 1 spot for free apps in Apple's App Store," as reported by Marketing Brew. These numbers are telling an important story: Gen Z is tired of promoting stilted selves.

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  • Gamers Say They Don’t Mind Ads as Long As They Don’t Suck

    Podcast Clips   December 12, 2022  

    Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.

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  • The AARP Virtual Concert Series

    Multicultural Excellence Awards   December 11, 2022  

    AARP has always been committed to empowering people to choose how they live as they age. Through its virtual concert series, AARP celebrates the scientific connection between music and brain health with diverse audience segments, all while bringing music — and happiness — into their lives.

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  • SeeHer X Getty Visual Storytelling

    Webinars   December 7, 2022  

    In this webinar, SeeHer and Getty Images shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.

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  • Can't Find What You're Looking For? Try the ASK Research Service.

    Ask the Expert Answers   December 6, 2022  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Female Podcasting Is a Community — Here’s How Brands Can Move In

    Webinars   December 1, 2022  

    In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.

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  • Marketers Take a Perpetual View of Women's History Month

    ANA Magazine   November 25, 2022  

    As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.

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  • Which Generation Is the Most Brand Loyal? The Answer May Surprise You

    Knowledge Partners   November 14, 2022  

    CM Group explores the generational differences associated with consumer loyalty.

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  • SeeHer #WriteHerRight: Authentic Representation and Storytelling in Marketing, Media, and Entertainment

    Conference Sessions   November 8, 2022  

    This discussion highlights the importance of increasing accurate portrayals of women through the use of the four guides: #WriteHerRight Female Characters Inclusive Storytelling Guide, #WriteHerRight for Black Female Characters, #WriteHerRight for Latina Characters and the newest version, API Women Authentic Representation and Storytelling.

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  • Uncovering the Diversity of Millennial Consumers

    Knowledge Partners   November 4, 2022  

    Foursquare’s latest research analysis takes a closer look at foot traffic patterns based on differing lifestyles and geographies of millennials, helping marketers identify and distinguish these unique and diverse consumers.

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  • How the NFL Is Engaging the Next Generation of Fans

    Conference Sessions   November 2, 2022  

    The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. In this video, learn how the NFL is strategically meeting gen Z fans on their terms through storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.

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  • BeReal: What Brands Need to Know

    Event Recaps   November 2, 2022  

    Digitas’s Christina Goswiller provided a look at the emerging social media platform BeReal, reviewing its history so far, where it may be headed, and sharing some examples of how brands like e.l.f. and Chipotle are already making use of the platform.

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