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This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
TVB looked at the media habits and behaviors of back to school shoppers.
A Nielsen global survey segments video viewing behaviors by generations.
In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.
mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.
Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.
mike’s Hard Lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan.
Marketers looking to make an impact with online videos can learn from John Oliver’s success.