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  • Meet the Future Majority

    Webinars   May 19, 2022  

    In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

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  • TV and Video Through a Generational Lens

    Session Videos   May 13, 2022  

    In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.

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  • State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

    REGGIE Awards   April 21, 2022  

    State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

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  • Evolution Reloaded

    REGGIE Awards   April 21, 2022  

    One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

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  • Bud Light Seltzer Seasonal Strategy

    REGGIE Awards   April 21, 2022  

    Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.

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  • How This Brand Personalized Travel

    REGGIE Awards   April 21, 2022  

    G6 Hospitality created a campaign to help multicultural consumers travel.

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  • Canfessional

    REGGIE Awards   April 21, 2022  

    Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.

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  • SPK Mystery at Circle K

    REGGIE Awards   April 21, 2022  

    Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.

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  • Trident Boosts Itself at CVS with a Maybelline Partnership

    REGGIE Awards   April 21, 2022  

    Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.

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  • Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter

    REGGIE Awards   April 21, 2022  

    Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.

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  • Ace Fights “Paint Procrastination” with Free Babysitting

    REGGIE Awards   April 21, 2022  

    Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.

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  • How The North Face Used a Wealth of Data to Create a Better Loyalty Program

    REGGIE Awards   April 21, 2022  

    Using a wealth of customer research and a well-executed promotional campaign, The North Face revamped its customer rewards program to better engage its loyalists, gain new fans, and drive better overall sales results.

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  • Snap to Steal

    REGGIE Awards   April 21, 2022  

    Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.

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  • How Bud Light Reached Out to a Young Multicultural Audience

    REGGIE Awards   April 21, 2022  

    Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.

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  • Choose a Spirit to Fit Your Lifestyle

    REGGIE Awards   April 21, 2022  

    Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.

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  • How Swarovski Won Over Generation Z by Creating Some Crystal Halo Swag

    REGGIE Awards   April 21, 2022  

    To connect to a younger audience and advance its mission of making luxury available to everyone, jewelry brand Swarovski partnered with Xbox and the popular video game series Halo to create customized crystal giveaways to celebrate the release of a new edition of the Halo series.

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  • Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product

    REGGIE Awards   April 21, 2022  

    Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.

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  • Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully

    REGGIE Awards   April 21, 2022  

    Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.

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  • How Ferrara Candy Company Used Children’s Talent for Storytelling to Revamp a Fruit Snack Brand

    REGGIE Awards   April 21, 2022  

    After taking over the Fruity Snacks brand from Kellogg Co., Ferrara Candy Company embarked on a mission to rebrand the popular snack, launching a campaign powered by content created, in part, by children that demonstrated how the popular snacks were critical to parent-child bonding during playtime.

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  • This J&J Campaign Proves Relevant Messaging and Targeting is a Timeless Marketing Tactic

    REGGIE Awards   April 21, 2022  

    With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.

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