Search Results for All Content (access may be restricted)

Search returned: 98 document(s).

  • Now That June Is Over, Your Brand’s Commitment to Pride Really Begins

    Industry Insights   July 1, 2022  

    Being an outspoken ally to the LGBTQ+ community during the month of June is easy. Since so many brands do it now, the act has lost almost all meaning. That’s not to say that brands should no longer offer their support during PRIDE month. Of course, they should. But doing so is now the barest of bare minimums. And in the world we’re living in today — where the rights of many are under assault — doing the bare minimum is no longer enough to consider your brand a true ally. Not that it ever should have been in the first place.

    view
  • LGBTQ+ Consumers

    Ask the Expert Answers   June 7, 2022  

    How can I reach the LGBTQ+ community in a meaningful way?

    view
  • Meet the Future Majority

    Webinars   May 19, 2022  

    In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

    view
  • OREO Showcases Long-Time Allyship

    Session Videos   May 12, 2022  

    In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

    view
  • OREO Showcases Long-Time Allyship

    Event Recaps   May 12, 2022  

    OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

    view
  • Jack Daniel’s Tennessee Fire Presents Drag Queen Summer Glamp

    REGGIE Awards   April 21, 2022  

    To celebrate Gay Pride’s return to the great outdoors in 2021, Jack Daniel’s teamed up with RuPaul’s Drag Race stars to produce the brand’s first-ever reality series, Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp.

    view
  • Keep Colors Bright All Year Long: How to Avoid Rainbow Washing Your Pride Marketing

    Pulse   April 6, 2022  

    Marketing to any demographic includes looking at sets of trends and profile basics to craft a message that will reach them most effectively (the explosion of articles discussing "marketing to millennials" is an easy way to see this in action). The issue with reducing groups of a similar generation, race, or preferences to a target on a marketing calendar, however, is that it forgets the individual, and betrays strong consumer preferences for personalization.

    view
  • Jack Daniel’s Tennessee Fire Recent Experiential Journey

    Event Recaps   March 25, 2022  

    From building the world's first project mapping truck and hosting drag queen events to producing the brand's first-ever reality series starring RuPaul's Drag Race alums, Brown-Forman's Fabrícia da Silva showcased some of Jack Daniel's Family of Brands' award-winning experiential work and the unique cultural insights that inspired them.

    view
  • Citi: Chosen Name

    Session Videos   March 17, 2022  

    In this video, learn about Citi's commitment to helping drive an equitable and inclusive culture. They developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.

    view
  • Discussing Citi’s Chosen Name Campaign

    Event Recaps   February 15, 2022  

    As part of the brand's commitment to helping drive an equitable and inclusive culture, Citi, in partnership with Publicis, developed a new feature that enabled trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.

    view
  • J&J’s Pride Campaign

    Event Recaps   January 26, 2022  

    As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends.

    view
  • J&J’s Pride Campaign

    Session Videos   January 26, 2022  

    As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Learn how J&J is doing more.

    view
  • ANA LGBTQ+ Marketing Inclusion Report Takeaways

    Session Videos   January 26, 2022  

    In this session, get an overview of the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.

    view
  • Cheers to a More Colorful Future

    Event Recaps   January 26, 2022  

    Smirnoff's “Color the Future” campaign drew on the expertise of numerous stakeholders who shared in great detail how the campaign was ideated, constructed, and activated across key media to engage and show support for the LGBTQ+ community.

    view
  • 20 Years of LGBTQ+ Marketing and Community Engagement with Target 10

    Event Recaps   January 19, 2022  

    Founder and President Matt Tumminello and VP Matt Wagner shared learnings from Target 10's two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.

    view
  • Football Is for Everyone

    Multicultural Excellence Awards   December 30, 2021  

    To show its commitment to the LGBTQ+ community, the NFL partnered with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+, to elevate the organization’s efforts and highlight resources that could save lives.

    view
  • How Jägermeister and The Lesbian Bar Project Helped Support Lesbian Bars

    Multicultural Excellence Awards   December 30, 2021  

    Jägermeister and The Lesbian Bar Project created a short documentary highlighting the struggles of bar owners, community activists, archivists, and patrons in three cities to drive much-needed funding for lesbian bars across the country.

    view
  • Fighting for Equity in Blood Donations

    Multicultural Excellence Awards   December 30, 2021  

    Gay Men's Health Crisis took aim at the discriminatory policy that forbids gay men from donating blood.

    view
  • Human by Orientation PRIDE 2020

    Multicultural Excellence Awards   December 30, 2021  

    In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.

    view
  • Pantene Family Pride

    Multicultural Excellence Awards   December 30, 2021  

    Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.

    view

12345 >>