Search Results for All Content (access may be restricted)

Search returned: 113 document(s).

  • Exploring the Value of Diversity & Inclusion in Advertising

    Knowledge Partners   September 22, 2023  

    System1 analyzed creative that showcases the experiences of typically underrepresented groups, including Black Americans, Asian Americans, people with disabilities, members of the LGBTQ+ community, Hispanics, women, and those who are 55 years and older.

    view
  • The Coolest & Most Unique Award-Winning Smarties Campaigns

    Industry Insights   August 22, 2023  

    Sometimes, you see a commercial or video clip that warms your heart, makes you laugh, brings tears to your eyes, and/or may feel like a punch to the gut. Sometimes, all these things happen at the same time. Portraying real people and their stories, or highlighting an underrepresented perspective or issue, can change people’s lives.

    view
  • PepsiCo’s bubly Brand Promotes Safe LGBTQ+ Spaces on YouTube

    In-House Excellence Awards   August 13, 2023  

    To promote safe spaces for the LGBTQ+ community and interest in its bubly beverage brand, PepsiCo’s in-house team developed a short film that it promoted on YouTube.

    view
  • Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign

    In-House Excellence Awards   August 12, 2023  

    Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.

    view
  • Navigating Controversy

    ANA Magazine   August 4, 2023  

    While the backlash to brands aligning their messaging and merchandise with Pride Month has quelled, marketers continue to weigh the risks of taking a stand on hot-button issues. It seems an increasingly difficult needle to thread for marketers, who must grapple with a polarized society and the spread of misinformation on social media. Before they take a stand, brands need to take the temperature of both the mainstream and potential opposition and be prepared to stick to their messaging.

    view
  • How to Talk About and Lend Visibility to the LGBTQ+ Community

    Event Recaps   August 4, 2023  

    In a session held during an August 2023 meeting of the ANA’s DE&I Forum Committee, the Gay and Lesbian Alliance Against Defamation (GLAAD) shared terminological guidance, as well as illuminating data on the LGBTQ+ community and recommendations for marketers seeking to act as its ally.

    view
  • Promoting the Inclusivity of San Francisco’s Hospitality Industry with a U.K. Drag Contest

    Smarties Awards   July 24, 2023  

    The San Francisco Travel Association promoted the diversity and inclusivity of its city as a travel destination for Britons though a contest celebrating drag queens.

    view
  • AT&T’s LGBTQ+ Campaign, The Love Connection

    Smarties Awards   July 24, 2023  

    In June 2021, AT&T committed $750,000 in further support of The Trevor Project, an organization aimed at suicide prevention and crisis intervention for LGBTQ+ youth.

    view
  • The Brands Leaning into Gaming

    Industry Insights   July 19, 2023  

    Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.

    view
  • The Brands Fighting for Inclusivity

    Industry Insights   July 12, 2023  

    Brands wield tremendous power and influence; thus, a brand has the power to promote inclusivity and create change in positive ways. This feat can be accomplished through creative content, messaging, and partnerships. It only takes one voice to provide support, relief, and connection.

    view
  • The Secret to Authentically Supporting Your Brand’s Target Audience

    Industry Insights   May 22, 2023  

    TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.

    view
  • How bubly Used a Short Film and Creative Media Strategy to Engage the LGBTQ+ Community

    Event Recaps   May 18, 2023  

    Terrence McLaughlin, associate media manager at PepsiCo, provided an overview of his brand’s Pride 2022 campaign, which centered around the promotion of a short film. McLaughlin covered the media strategy and identified how the brand overcame a handful of unique challenges.

    view
  • An Update from the National LGBT Chamber of Commerce

    Event Recaps   May 18, 2023  

    Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.

    view
  • Marketing to the LGBTQ+ Community

    ASK Answers   May 17, 2023  

    How can I reach the LGBTQ+ community in a meaningful way?

    view
  • Turning Hate into Charity

    REGGIE Awards   May 7, 2023  

    As a way of denouncing hurtful comments about the LGBTQ+ community from North Carolina Lt. Governor Mark Robinson, Ponysaurus Brewing created a fund in his name and a specialty beer, donating proceeds to LGBTQ+ charities, supported by a cross-media campaign.

    view
  • Ponysaurus Brewing: Fund for the Fabulous

    Event Recaps   May 4, 2023  

    When North Carolina’s Lieutenant Governor attacked the LGBTQ+ community in a vituperative speech, Ponysaurus Brewing Company and its agency Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lieutenant Governor's "Fund for the Fabulous."

    view
  • A Path to Influencer Pay Equity

    Event Recaps   April 27, 2023  

    Most marketers are aware of the inequity that plagues the influencer industry, and its roots go deeper than just pay. Fortunately, there are concrete actions marketers can take to create more fair and equitable practices in the end-to-end process of influencer marketing.

    view
  • How Chevy Promoted Authentic Voices of Pride

    Internationalist Digital Solutions   April 19, 2023  

    Chevrolet is helping Americans find new roads forward in LGBTQ+ equality and inclusion in an informative, genuine, and entertaining way.

    view
  • Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance

    Webinar Rewinds   March 22, 2023  

    In this webinar, Vishnu Nair, Brand Manager at Oreo, discussed a new short film titled “The Note.” The powerful film marks the beginning of their “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.

    view
  • Getty Visual LGBTQ+ Storytelling

    Event Recaps   March 2, 2023  

    Getty Images developed an LGBTQ+ collection of images and a guidebook for its use with GLAAD. The company shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects the LGBTQ+ community in all aspects of their identity.

    view

123456 >>