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  • Fostering a Safe Work Culture for LGBTQ+ Talent

    Event Recaps   January 12, 2023  

    Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

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  • 3 Award-Winning LGBTQ+ Campaigns

    Industry Insights   January 12, 2023  

    The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.

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  • HRC: The Reality Flag for the LGBTQ+ Community

    Event Recaps   January 12, 2023  

    The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

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  • Ponysaurus Brewing: Fund for the Fabulous

    Event Recaps   January 12, 2023  

    When the North Carolina Lt. Governor went on "an all-out assault" on the LGBTQ+ community, Ponysaurus Brewing Company and Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lt. Governor's "Fund for the Fabulous."

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  • Beers and Queer History

    Knowledge Partners   January 11, 2023  

    Since the very beginning, America’s queer bars have played a critical role in the modern gay rights movement. But since 2007, 37 percent of them have closed — taking with them an important piece of LGBTQ+ history and depriving communities of vital, safe gathering spaces.

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  • How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community

    Multicultural Excellence Awards   December 28, 2022  

    Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.

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  • Pantene Hosts a Quniceañera for 44-Year-Old Trans Woman and Her Family

    Multicultural Excellence Awards   December 19, 2022  

    To recognize the International Day of Trans Remembrance, P&G’s Pantene hosted a quniceañera for 44-year-old transgender women, allowing her to finally “come out” as a woman in the Mexican tradition and surrounded by her family and friends.

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  • The Micropedia of Microaggressions

    Multicultural Excellence Awards   December 10, 2022  

    Canada’s largest Diversity, Equity, and Inclusion (DEI) organizations joined forces to create The Micropedia of Microaggressions website, an initiative to educate Canadians on the concept of microaggressions.

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  • HRC Flies the Reality Flag for LGBTQ+ Americans

    Multicultural Excellence Awards   December 10, 2022  

    To support the Equality Act for LGBTQ+ Americans, the Human Rights Campaign (HRC) created a Reality Flag, an alternate version of the American flag, and promoted it via a cross-media campaign.

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  • Absolut Continued Support to the LGBTQ+ Community

    Event Recaps   December 6, 2022  

    To highlight the importance of protecting the future of LGBTQ bars and restaurants, Pernod-Ricard's Absolut partnered with the National LGBT Chamber of Commerce (NGLCC) to make the organization's training programs around succession planning more accessible to more LGBTQ+ business owners.

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  • LGBTQ+ and the Future of Consumer Expectations

    Event Recaps   November 22, 2022  

    Do the WeRQ and DISQO have partnered for two years running to benchmark receptivity to LGBTQ+ advertising content. This year they also looked at consumers' expectations as related to brand purpose and social activism. Marketers have long discussed that addressing the LGBTQ+ audience with relevant and authentic messaging is imperative for brand growth.

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  • An LGBTQ+ Cultural State of the Union for Brands

    Event Recaps   November 22, 2022  

    As marketers, we all aspire to connect with culture, to celebrate it, or even create it — but most trail behind it. Cultural strategy pioneer Nic Allum and Kate Wolff, Lupine Creative CEO, introduced Do the WeRQ, a rising platform for queer advocacy and share-of-voice in marketing.

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  • The Fight for Equality in Florida — And What It Means for Brands

    Conference Sessions   November 7, 2022  

    In this session, learn how Nadine Smith, Executive Director of Equality Florida, has led the charge against the state's “Don’t Say Gay” bill, fighting its enactment through a major civil rights lawsuit as well as a television and social media ad campaign highlighting the potential impacts in classrooms.

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  • Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion

    Conference Sessions   November 6, 2022  

    Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.

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  • How Purpose, Inclusivity, & Bolstering LGBTQ+ Representation Can Lead to Business Growth

    Industry Insights   November 2, 2022  

    Brand purpose plays a significant role in influencing the purchasing decisions of consumers, particularly gen z and millennials. This younger cohort is looking for brands to be authentic and use their platforms to drive change, and impact communities, movements, and policy.

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  • Leveraging Times of Crisis to Drive Corporate Change

    Event Recaps   October 6, 2022  

    Nikki Darden discussed how companies like Citi have worked to integrate societal impacts into their core businesses. She gave insight into how she has leveraged times of crisis to justify even broader change across the firm.

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  • Successful LGBTQ Outreach Strategies Are Built on Research

    Event Recaps   September 28, 2022  

    Tom Roth and David Paisley from CMI discussed the recent 16th Annual LGBTQ Community Survey (n=15,000 LGBTQ Americans), as well as advertising and marketing best practices to reach and serve this important segment.

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  • Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands

    Webinars   August 3, 2022  

    In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.

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  • Powerfully Inclusive Marketing Visuals

    Knowledge Partners   July 21, 2022  

    MediaMonks created an inclusive imagery tip sheet for marketers looking to drive diversity, equity, and inclusion throughout their marketing.

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  • Radically Inclusive Marketing Research

    Knowledge Partners   July 21, 2022  

    Looking for ways to make your marketing more diverse, equitable and inclusive? MediaMonks recommends starting at the beginning with your research practices.

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