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MassMutual’s #VowToProtect campaign celebrated the Supreme Court decision to legalize marriage equality, and showed real couples discussing life as newlyweds.

Nissan shared its journey to becoming a strong ally to the LGBT community, and how that relationship has positively affected the brand.

Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.

Prague Pride honored LGBT individuals in countries where pride parades and other celebrations are illegal with a unique mobile campaign.

Mondelēz created an integrated campaign for Honey Maid that celebrated the changing dynamic of American families.

Wells Fargo deploys a fully integrated, cross-cultural approach that is representative of all segments while incorporating cultural cues with universal appeal.

In this video, learn how Wells Fargo deploys a fully integrated, cross-cultural approach that is representative of all segments while incorporating cultural cues with universal appeal.

In this video, learn how companies have improved their financial results and guest experiences by focusing on "The differences that make a difference."In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

Stoli shared how it weathered a potential PR crisis, and through disciplined, consistent, and authentic messaging, it emerged an even stronger brand than before.

In this video, Stoli shared how it weathered a potential PR crisis, and through disciplined, consistent, and authentic messaging, it emerged an even stronger brand than before.

In this video, Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.

Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

TYLENOL celebrated modern American families with a content-driven social media campaign.

To demonstrate MasterCard’s acceptance of LGBTQ consumers and encourage them to sign up, the brand created unexpected rewards for the LGBTQ segment, including assistance with a marriage proposal.

Wells Fargo designed a television campaign to showcase how the brand could help LGBT couples start their own families.

Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.

Research exploring American consumers’ attitudes toward LGBTQ athletes.

Nielsen shared examples of LGBT spokespeople who seem to be a good fit with the products they endorse.

Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.