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Search returned: 61 document(s).
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The Evolution of Gender-Related Marketing
Champions of Growth June 28, 2021An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.
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5 Groundbreaking LGBTQ+ Campaigns
Industry Insights June 2, 2021Being inclusive doesn’t just mean making ads to appease people, but authentically connecting to pain points and issues that real people face.
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How Influencers Helped New York City Fight COVID-19
Session Videos May 26, 2021In this video, NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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How Influencers Helped New York City Fight COVID-19
Event Recaps May 26, 2021NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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Lexus Influencers Engage Young and Authentic Customers
Session Videos May 25, 2021In this video, Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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Lexus Influencers Engage Young and Authentic Customers
Event Recaps May 25, 2021Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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You Can’t Cancel Pride
Multicultural Excellence Awards January 15, 2021Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.
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Mastercard
Multicultural Excellence Awards January 15, 2021For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.
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Love Calls Back
Multicultural Excellence Awards January 15, 2021Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.
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Los Angeles LGBT Center
Multicultural Excellence Awards January 15, 2021On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Event Recaps December 1, 2020Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Session Videos December 1, 2020In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Diverse Marketing, Inclusive Message
Insight Briefs September 24, 2020To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message
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Reaching an LGBTQ Audience: An OraSure Case Study
Event Recaps September 9, 2020The maker of an in-home HIV test described how it reached gay men with its marketing message in a fun and non-judgmental way.
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Note to Brands: Actions Speak Louder Than Words
Industry Insights June 9, 2020To become more inclusive and LGBTQ+-friendly, brands need to lead with actions rather than just words. Making statements isn’t enough anymore. Instead, culture needs to change from within a brand, not just within its creative copy.
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Do the Right Thing: How Diversity and Inclusion Drives Brand Outcomes
Knowledge Partners June 4, 2020In this guide, VAB turned its attention to the bottom-line benefits of campaigns that champion diversity; those that elevate authentic voices, promote empowerment and celebrate modern society.
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Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities
Webinars June 1, 2020In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.
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Influencers Team Up in 'Treat Yourself' Music Video
REGGIE Awards May 16, 2020OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.
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Romeo & Julio
ECHO Awards March 2, 2020Uber launched a campaign based on a short film featuring two gay Sevillian men announcing their engagement to their respective families. The campaign promoted Uber’s pluralistic and inclusive vision, and improved the transportation company’s brand sentiment, and social media presence.
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