Search Marketing Knowledge Center

Now That June Is Over, Your Brand’s Commitment to Pride Really Begins

Industry Insights July 1, 2022

Being an outspoken ally to the LGBTQ+ community during the month of June is easy. Since so many brands do it now, the act has lost almost all meaning. That’s not to say that brands should no longer offer their support during PRIDE month. Of course, they should. But doing so is now the barest of bare minimums. And in the world we’re living in today — where the rights of many are under assault — doing the bare minimum is no longer enough to consider your brand a true ally. Not that it ever should have been in the first place.

view

LGBTQ+ Consumers

Ask the Expert Answers June 7, 2022

How can I reach the LGBTQ+ community in a meaningful way?

view

Meet the Future Majority

Webinars May 19, 2022

In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

view

OREO Showcases Long-Time Allyship

Session Videos May 12, 2022

In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

view

OREO Showcases Long-Time Allyship

Event Recaps May 12, 2022

OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

view

Jack Daniel’s Tennessee Fire Presents Drag Queen Summer Glamp

REGGIE Awards April 21, 2022

To celebrate Gay Pride’s return to the great outdoors in 2021, Jack Daniel’s teamed up with RuPaul’s Drag Race stars to produce the brand’s first-ever reality series, Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp.

view

Keep Colors Bright All Year Long: How to Avoid Rainbow Washing Your Pride Marketing

Pulse April 6, 2022

Marketing to any demographic includes looking at sets of trends and profile basics to craft a message that will reach them most effectively (the explosion of articles discussing "marketing to millennials" is an easy way to see this in action). The issue with reducing groups of a similar generation, race, or preferences to a target on a marketing calendar, however, is that it forgets the individual, and betrays strong consumer preferences for personalization.

view

Jack Daniel’s Tennessee Fire Recent Experiential Journey

Event Recaps March 25, 2022

From building the world's first project mapping truck and hosting drag queen events to producing the brand's first-ever reality series starring RuPaul's Drag Race alums, Brown-Forman's Fabrícia da Silva showcased some of Jack Daniel's Family of Brands' award-winning experiential work and the unique cultural insights that inspired them.

view

Citi: Chosen Name

Session Videos March 17, 2022

In this video, learn about Citi's commitment to helping drive an equitable and inclusive culture. They developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.

view

Discussing Citi’s Chosen Name Campaign

Event Recaps February 15, 2022

As part of the brand's commitment to helping drive an equitable and inclusive culture, Citi, in partnership with Publicis, developed a new feature that enabled trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.

view

J&J’s Pride Campaign

Event Recaps January 26, 2022

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends.

view

J&J’s Pride Campaign

Session Videos January 26, 2022

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Learn how J&J is doing more.

view

ANA LGBTQ+ Marketing Inclusion Report Takeaways

Session Videos January 26, 2022

In this session, get an overview of the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.

view

Cheers to a More Colorful Future

Event Recaps January 26, 2022

Smirnoff's “Color the Future” campaign drew on the expertise of numerous stakeholders who shared in great detail how the campaign was ideated, constructed, and activated across key media to engage and show support for the LGBTQ+ community.

view

20 Years of LGBTQ+ Marketing and Community Engagement with Target 10

Event Recaps January 19, 2022

Founder and President Matt Tumminello and VP Matt Wagner shared learnings from Target 10's two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.

view