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Search returned: 919 document(s).
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Brands Have to Take a Gut Check Before They Take a Stand
B2B Marketer June 22, 2022From Russia’s invasion of Ukraine to the fight for racial equality in the U.S., there’s no shortage of issues on which brands might take a stand. But simply speaking out isn’t what customers and prospects are looking for, particularly among millennials. People will see right through companies that insist they are concerned with social issues but do not follow through with any concrete action.
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ABM Changes the Game — If You Can Make It Work
Knowledge Partners June 17, 2022Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
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The Art of the Zoom
B2B Marketer June 8, 2022While in-person sales meetings slowly come back and offices start to reopen, digital communications — including video calls — remain the go-to strategy for brands that want to strengthen existing relationships and build new ones.
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Content as Means of B2B Connection
Webinars June 2, 2022In this webinar, an NBCUniversal thought leader presented a multifaceted strategy to effectively engage your target audience.
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How EY Puts the Customer at the Center of Everything
Public Videos May 25, 2022Putting client leadership at the center of the conversation has allowed EY to fill brand gaps.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Session Videos May 25, 2022In this video, Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Event Recaps May 25, 2022Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Public Videos May 25, 2022To humanize and increase the impact of their brand purpose and values, B2B marketers should practice storyliving.
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Fireside Chat — Salesforce's ABM Digital Transformation
Session Videos May 25, 2022In this video, learn how Team ABM developed a holistic approach in bringing together its people and disparate processes and leveraged the full power of Salesforce technology to transform its ABM go-to-market business model.
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Are Marketing and Sales Becoming Obsolete? How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Session Videos May 25, 2022In this video, team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
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How EY Puts the Customer at the Center of Everything
Session Videos May 25, 2022In this video, Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.
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Overview of the 2022 ANA Masters of B2B Marketing Conference
Public Videos May 25, 2022In this two-minute video, get an overview of the 2022 ANA Masters of B2B Marketing Conference.
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How EY Puts the Customer at the Center of Everything
Event Recaps May 25, 2022Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.
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Are Marketing and Sales Becoming Obsolete? How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Event Recaps May 25, 2022Team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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From Chaos to Chorus: How Marketing Can Thrive in a Challenging World
Public Videos May 24, 2022B2B marketers can orchestrate better music in their organizations by perfecting the art of listening.
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Women Who Are Shaping and Leading B2B Marketing
Public Videos May 24, 2022Paying attention to detail and good listening skills are key to breaking through the glass ceiling in B2B marketing.
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Data as Hero in a B2B Campaign
Session Videos May 24, 2022In this video, Bloomberg Media and its agency partner Doner outlined the team’s approach to a new brand campaign that used rich data insights to inform messaging aimed at creating deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.
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A Contrarian’s Approach to B2B Marketing
Session Videos May 24, 2022In this video, LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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Are You Undervaluing Your Customers?
Public Videos May 24, 2022The core objective of a marketer should be to consistently deliver more value to its customers.
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