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Search returned: 874 document(s).

  • The Next Revolution: Customer Value

    Webinars   October 6, 2021  

    In this webinar, learn how investors view customer value, how they measure it, and what skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base.

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  • Growth Marketing: The Most Effective B2B Campaign of the Year

    Webinars   September 30, 2021  

    In this webinar, learn how Trelleborg brought its SmartPort portfolio of digital offerings to market with Stein IAS as its brand-to-demand agency partner, building it to nearly 10% of total revenue in a single year and exceeding all targets along the way.

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  • Video Takes on a Central Role

    B2B Marketer   September 29, 2021  

    B2B brands are struggling with generating decent returns from their video investments. Part of the problem may be that marketers are getting hung up on thinking they have to produce Hollywood-style movies to justify their investments. Most important is conveying information that’s easy to digest and focuses on customers’ needs.

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  • Connecting Experiences for ABX Transformation

    Webinars   September 23, 2021  

    In this webinar, Caroline Caldwell, Director, B2B Strategy at Merkle B2B, shared the five-step methodology and activation framework to building a high-performance ABX strategy at your company.

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  • Marketers Are Tightening Their Belts

    B2B Marketer   September 22, 2021  

    B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.

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  • No Bore. No Snore. A B2B Podcast That Works.

    Session Videos   September 21, 2021  

    Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.

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  • Strengthening Sales and Marketing Alignment Through Purpose

    Session Videos   September 14, 2021  

    In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.

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  • Electrify Your B2B Brand with Lessons from D2C

    Knowledge Partners   September 12, 2021  

    B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.

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  • Bridging the Gap Between Live and Virtual Events

    B2B Marketer   September 8, 2021  

    A recent survey shows that the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.

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  • The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities

    Webinars   September 1, 2021  

    In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.

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  • Building Teams of Teams

    B2B Marketer   August 25, 2021  

    Against the backdrop of seismic changes in customer behavior, B2B companies are taking major steps to optimize their marketing assets and cultivate more collaboration among disparate teams who share the same goals.

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  • Benchmarking Your Customer Experience Management Strategy

    Session Videos   August 19, 2021  

    John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.

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  • Strategies and Perspectives on Marketing to Small Businesses in 2022

    Webinars   August 19, 2021  

    In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.

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  • Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools

    B2 Awards   August 12, 2021  

    With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.

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  • USPS No Surcharge Campaign

    B2 Awards   August 12, 2021  

    USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever

    B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • BNY Mellon Corporate Website Redesign

    B2 Awards   August 12, 2021  

    In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.

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  • ServiceNow Generates $895 Million in Net New Annual Contract Through ABM

    B2 Awards   August 12, 2021  

    Software company ServiceNow undertook an account-based marketing campaign to expand its business.

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  • Selling Video Conferencing as a Collaboration Tool

    B2 Awards   August 12, 2021  

    Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.

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  • Ernst & Young Teams Up with CNBC on Pandemic Content Series

    B2 Awards   August 12, 2021  

    Ernst & Young created a 38-episode video series that featured EY thought leaders tackling timely topics related to the pandemic in a compact interview format tailor-made for the C-suite audience.

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