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Content marketing is a waste of time if it doesn't generate leads for your brand. Learn how to make your content work harder with these handy tips.

Best practices for successful account-based marketing strategies.

Research on account-based marketing helps lay out a framework for maximizing its revenue impact.

In this webinar, the presenter examined human intuition and asked whether our industry has lost touch with this powerful decision making tool.

Brightinfo shares tips for improving content ROI by combining account-based marketing with personalization.

This webinar video addressed why Account-Based Marketing (ABM) is quickly becoming the B2B strategy of choice using real business case studies as proof.

60 percent of B-to-B marketers attribute a revenue growth of 10 percent or more to account-based marketing. With this much effectiveness, it's time to run down the account-based marketing checklist and launch your own ABM strategy.

Robert Wolcott, founder and executive director of the Kellogg Innovation Network and clinical professor at the Kellogg School of Management on why dead-center thinking is dead wrong.

The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.

A panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

Navient shared its journey to transform its marketing department into a driver of business growth.

IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

Coyote shared the history of its internal marketing and communications program and how other companies can leverage culture to support growth.

Hallmark Business Connections, a B-to-B division of Hallmark, used relationship building as a way to expand its business.

Five insights from how Juniper created a digital demand generation strategy that would help its partners stay engaged and bring in new customers.

According to recent research, B-to-B marketers currently struggle to be viewed as growth drivers by senior leaders. This presentation offers seven ways B-to-B marketers can drive success and growth at their organization and begin to change this perception.