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Search returned: 353 document(s).
McCannXBC shared the importance of brand purpose in the 21st century.
This presentation examined the evolution of one of America’s most well-known and authentic sports brands and their non-linear journey to the top of their industry.
Global grocery shoppers want a blended experience of digital and physical.
Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.
Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.
Activision extended the reach of its gaming competition event through social media and digital video content.
McDonald’s leveraged its FIFA sponsorship to create a global integrated campaign that included packaging, digital, mobile, gaming, and augmented reality technology.
Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.
In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.
A look at second and third screen viewing habits in different countries.
Where a company is located can contribute to its reputation.
PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.
Nielsen examined what influences global Millennials’ perceptions of corporations.
Nielsen looked at global trends between men and women’s sentiment about personal finance and the costs of living.
Eurostat, the statistical office of the EU, provides comparisons between all 28 member countries. Yahoo Travel recently sifted through the latest annual data to come up with fun facts on what each European country does best.
To say that marketing has changed in an understatement. The acceleration of the last several years can aptly be defined as a “reinvention.”
Thirty-seven marketing leaders have been names Internationalists of the Year by The Internationalist in its effort to celebrate the people behind the brands.
Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.