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Search returned: 150 document(s).
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Email Around the World: U.S., Canada, EU, and U.K.
Webinars February 24, 2021In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.
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How to Optimize Global Production Shoots and Local Markets
Ask the Expert Answers February 10, 2021ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"
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Google Shopping Answers Made Easy
Smarties Awards December 21, 2020Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.
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Chupa Chups — The Fun Stimulator Always-on-content Campaign
Smarties Awards December 21, 2020Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.
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Bugados no Gloob
Smarties Awards December 21, 2020Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.
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Be Unstoppable #WithALittleHelp from Google
Smarties Awards December 21, 2020To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Dove #ShowUs Russia
Smarties Awards December 21, 2020Dove ran a local campaign in the Russian market to celebrate real women and real beauty.
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Axess — OK, Google. I'm Feeling Lucky
Smarties Awards December 21, 2020The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.
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Fanta Music Is Ours
Smarties Awards December 21, 2020Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.
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Bank the Way You Live by UnionBank
Smarties Awards December 21, 2020At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.
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An Appreciation Like No Other from Vsmart
Smarties Awards December 21, 2020Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.
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Berocca — Get Supercharged at 2pm
Smarties Awards December 21, 2020Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.
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Bringing the World #TogetherInTravel
Smarties Awards December 21, 2020To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Building Trust Amid COVID-19
Event Recaps October 23, 2020Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.
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Building Trust Amid COVID-19
Session Videos October 23, 2020In this video, Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.
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Today and Tomorrow in Tweets
Session Videos October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Today and Tomorrow in Tweets
Event Recaps October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Reversing the Decline of American Brands in Europe
ANA Magazine October 2, 2020Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.
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Digital Marketing in Uncertain Times: AB InBev Case Studies
Event Recaps September 9, 2020AB InBev described how it helped people confront some of the challenges created by the COVID-19 pandemic with livestreamed concerts and digital business directories.
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TikTok: How a Video Sharing Platform Became a National Security Threat
Webinars September 8, 2020This webinar identified the core concerns raised by the government's actions regarding TikTok (as well as another Chinese app, WeChat), how these concerns can be addressed, and whether the TikTok deal can be potentially unwound.
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