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  • Global Digital Ad Spending

    The Internationalist   February 1, 2016  

    A new eMarketer report examines ad spending trends in 20 key markets and highlights a number of note-worthy trends.

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  • Top 10 Sponsorship Deals of the Week

    Knowledge Partners   January 29, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of January 25th.

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  • What’s In Your Customer’s Digital Wallet?

    Nielsen   January 26, 2016  

    Research shows that payment methods preferred by online shoppers vary greatly worldwide.

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  • Top 10 Sponsorship Deals of the Week

    Knowledge Partners   January 22, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of January 18th.

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  • Connected Commerce Is Creating Buyers Without Borders

    Nielsen   January 20, 2016  

    A global look at how consumers are using the Internet to make shopping decisions in stores and online.

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  • Top 10 Sponsorship Deals of the Week

    Knowledge Partners   January 15, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of January 11th.

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  • Top 10 Sponsorship Deals of the Week

    Knowledge Partners   January 8, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of January 4th.

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  • Top 10 Sponsorship Deals of the Week

    Knowledge Partners   November 20, 2015  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of November 16th.

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  • Activating Sponsorships on a Global Scale

    Event Recaps   November 18, 2015  

    Coca-Cola shared insights and best practices behind its global, cross-channel experiential marketing strategy.

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  • Coca-Cola’s Experiential Marketing Vision

    Event Recaps   November 18, 2015  

    Coca-Cola discussed its vision of experiential marketing, and the insights, execution, and results of its “Share a Coke” campaign.

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  • Global Privacy and the U.S./EU Interface

    Event Recaps   November 9, 2015  

    Stephen Groom, partner at Osborne Clarke LLP, and Jeanette Fitzgerald, EVP, general counsel, and chief privacy officer at Epsilon, discussed the recent EU ruling that revoked the U.S.’s safe harbor status in regard to data transfers.

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  • Growing Problem Areas in Canada

    Event Recaps   November 9, 2015  

    Catherine Bate, partner at Miller Thomson LLP, and Elisa Edlund, senior attorney at International Dairy Queen, discussed how Canadian advertising regulations differ from those in the U.S.

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  • Top 10 Sponsorship Deals of the Week

    Knowledge Partners   November 6, 2015  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of November 2nd.

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  • Top 10 Sponsorship Deals of the Week

    Knowledge Partners   October 30, 2015  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of October 26th.

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  • 3M: Digital Excellence Transforms Customer Engagement and Drives E-Commerce Growth

    Event Recaps   October 20, 2015  

    3M shared the story of its rebrand, which included a complete overhaul of the brand’s social media strategy.

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  • Behind the Rise of a Super Brand

    Event Recaps   October 16, 2015  

    Airbnb developed a marketing strategy that would disrupt the travel industry and help it become a global super brand.

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  • Behind the Rise of a Super Brand

    Public Videos   October 16, 2015  

    In this video, learn how Airbnb developed a marketing strategy that would disrupt the travel industry and help it become a global super brand.

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  • Spreading a Million Smiles with a Mobile

    Smarties Awards   September 28, 2015  

    To create nationwide oral health awareness among Indians, Colgate India commissioned Oral Health Month and promoted it with a mobile campaign that leveraged the popularity of the “missed call.”

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  • Audi TT Brochure Hack

    Smarties Awards   September 28, 2015  

    To create buzz for its new TT model, Audi developed an augmented brochure that allowed customers to experience the car’s “Virtual Cockpit” firsthand using their smartphones.

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  • The Ghost Is Calling

    Smarties Awards   September 28, 2015  

    Cornetto merged its global message of love with Malaysian teenagers’ fascination with ghost stories by telling them a love story about ghosts.

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