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  • The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism

    ANA Magazine   April 8, 2022  

    How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.

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  • Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond

    Webinars   March 15, 2022  

    In this webinar, join Reed Smith partners Andy Splittgerber (Munich), Gerry Stegmaier (D.C.), and Elle Todd (London) for a briefing and discussion of key recent developments impacting marketers in the EU and UK.

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  • Corona Is Opening an Island

    ANA Magazine   March 11, 2022  

    Corona Island is taking brand extension to another level. The island, which opens this summer, will offer visitors a slew of environmental lessons that they can apply at home. Felipe Ambra, global VP for Corona at Anheuser-Busch InBev, hopes the destination will also serve as a beacon for other brands eager to accelerate their sustainability efforts.

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  • New Recipe for the B2B Marketing Table?

    B2B Marketer   February 23, 2022  

    A recent study reveals that priorities among B2B buyers have shifted dramatically amid the pandemic. No longer satisfied with companies that simply save them time or boost their productivity, decision-makers are now looking for companies that can help them stay on top of the marketplace and deliver their products and services quickly.

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  • Global Marketing: Sweepstakes, Contests, Hot Topics, and Cultural Mishaps Along the Way

    Conference Sessions   November 15, 2021  

    This Global Advertising Lawyers Alliance sponsored panel featured speakers from Canada, India, Mexico, and the Netherlands. The panelists provided an overview of sweepstakes and contests in their country and then cover the latest hot topics in advertising and marketing law.

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  • Email Around the World: U.S., Canada, EU, and U.K.

    Webinars   February 24, 2021  

    In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Bugados no Gloob

    Smarties Awards   December 21, 2020  

    Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.

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  • Bank the Way You Live by UnionBank

    Smarties Awards   December 21, 2020  

    At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.

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  • Fanta Music Is Ours

    Smarties Awards   December 21, 2020  

    Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.

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  • Dove #ShowUs Russia

    Smarties Awards   December 21, 2020  

    Dove ran a local campaign in the Russian market to celebrate real women and real beauty.

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  • Be Unstoppable #WithALittleHelp from Google

    Smarties Awards   December 21, 2020  

    To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

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  • An Appreciation Like No Other from Vsmart

    Smarties Awards   December 21, 2020  

    Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.

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  • Bringing the World #TogetherInTravel

    Smarties Awards   December 21, 2020  

    To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

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  • Axess — OK, Google. I'm Feeling Lucky

    Smarties Awards   December 21, 2020  

    The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.

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  • Google Shopping Answers Made Easy

    Smarties Awards   December 21, 2020  

    Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.

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  • Berocca — Get Supercharged at 2pm

    Smarties Awards   December 21, 2020  

    Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.

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  • Chupa Chups — The Fun Stimulator Always-on-content Campaign

    Smarties Awards   December 21, 2020  

    Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.

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  • Building Trust Amid COVID-19

    Conference Sessions   October 23, 2020  

    In this video, Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.

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  • Building Trust Amid COVID-19

    Event Recaps   October 23, 2020  

    Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.

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