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Search returned: 124 document(s).

  • Hispanic Marketing and Language Preference

    Ask the Expert Answers   November 30, 2022  

    Do Hispanic consumers prefer what language they see advertising in?

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  • The NFL and Multicultural Marketing

    Event Recaps   November 7, 2022  

    During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.

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  • The NFL and Multicultural Marketing

    Conference Highlights   November 7, 2022  

    The NFL is putting multicultural at its core by pivoting its marketing focus from performative to inclusive.

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  • These Candy Brands Brought People Together

    Industry Insights   October 21, 2022  

    During the fall months, and during any holiday season, it’s candy’s time to shine (or maybe, better yet, melt in your mouth). Whether it’s Halloween, Dia de los Muertos, or Thanksgiving, having treats on hand can help make the holidays feel special, and more easily shared with others. It’s a small gesture, but sharing a delicious moment matters. Of course, candy and snack brands know this.

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  • From Hesitation to Hope: A Marketer's POV on Hispanic Heritage Month

    Industry Insights   October 12, 2022  

    My feelings towards Hispanic Heritage month are complicated. As a Latina born in San Juan, Puerto Rico who has dedicated the last two decades to multicultural marketing, my life is devoted to honoring my heritage.

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  • The 2022 Hispanic Market Report: The New American Mainstream

    Knowledge Partners   October 11, 2022  

    Claritas shares insights from its 2022 Hispanic American Market Report to help brands effectively engage the U.S Hispanic population.

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  • Marketing to Hispanics

    Ask the Expert Answers   October 6, 2022  

    How can my brand effectively market to Hispanics?

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  • Increasing Animal Lifesaving Awareness Among Hispanics: Best Friends Animal Society’s Spanish Campaign

    Event Recaps   September 20, 2022  

    Best Friends Animal Society strove to promote pet adoption among Hispanics.

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  • Understanding the Underserved Hispanic Market for Financial Services

    Event Recaps   May 24, 2022  

    Claritas discussed what distinguishes the unique Hispanic market from other consumer groups and what role acculturation plays in differentiating consumer behavior among Hispanics. Brands can use these insights to identify their best customers and prospects, deliver more engaging messages to optimize campaigns, and increase ROI.

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  • How This Brand Personalized Travel

    REGGIE Awards   April 21, 2022  

    G6 Hospitality created a campaign to help multicultural consumers travel.

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  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

    REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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  • Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully

    REGGIE Awards   April 21, 2022  

    Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.

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  • Claritas 2021 Hispanic Market Report

    Knowledge Partners   February 2, 2022  

    Claritas shares insights on how to better engage Hispanic consumers.

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  • ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies

    Conference Sessions   January 12, 2022  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.

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  • Cheetos Collaborated with Musician Bad Bunny

    Multicultural Excellence Awards   December 30, 2021  

    Although Cheetos is the highest contributor to Frito-Lay salty share, the brand is losing Hispanic households at a faster rate than GenPop. To reverse penetration declines, Cheetos needed to re-ignite the fire among Hispanics, particularly Latinx Superfans.

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  • How Don Julio Celebrated Cinco de Mayo

    Multicultural Excellence Awards   December 30, 2021  

    The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.

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  • Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys

    Multicultural Excellence Awards   December 30, 2021  

    Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.

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  • McDonald’s Finds “Dorado” for Young Hispanics

    Multicultural Excellence Awards   December 30, 2021  

    McDonald’s partnered with global Latin artist J Balvin to create a music video experience that would speak directly to young Hispanics.

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  • This Campaign Turned to Moms During COVID-19 — Here’s Why

    Multicultural Excellence Awards   December 30, 2021  

    Without knowing the full brunt of the virus coming off the Thanksgiving season, California Department of Public Health knew that it needed to act fast to mobilize California families to take action by staying home this holiday season.

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  • How This Campaign Shed Light on Racial Inequalities

    Multicultural Excellence Awards   December 30, 2021  

    Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.

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