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Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

New Research Shows How to Connect with U.S. Hispanics Online

Four insights marketers can use when targeting these “super consumers” online.

Gol Gol/Civic Coupe Campaign

How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.

Keep It Clean

How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.

Insights for Effective Multicultural Marketing

Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Insights for Effective Multicultural Marketing

In this video, Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Open New Doors

Learn new ways to reach multicultural B-to-B segments.

NBC Universal/Telemundo: How the Hispanic Community Shapes Trends

Patricia Buchanan, director of business development at NBC Universal/Telemundo, discussed the Hispanic influence on the Los Angeles market, the second largest DMA in the U.S.

Google Uses Language to Engage the U.S. Hispanic Audience

Francesca Pujals, strategy and insights lead at Google, shared the results of a study that explored the importance of using in-language marketing when reaching out to Hispanic consumers online.

IKEA Mobile Marketing Case Study

IKEA explained the process it used to create a mobile-optimized microsite.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Heineken Champions Express

Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

Hispanic Consumers’ Financial Habits

A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.

Kaiser Permanente: Reaching the Diverse Customer

Kaiser Permanente adopted a total market approach to advertising in an effort to deeply engage multicultural audiences.

Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Major League Soccer: Marketing to the Millennial Fan

An inside look at Major League Soccer’s fan base and approach to sponsorship.

Refining Hispanic ROI in a Total Market World

This webinar featured Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements.

Thanksgiving Food Fusion: How Hispanics Fuse Cultures to Make the Holiday Their Own

This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.

1234567 >>  Last (9)