Search Marketing Knowledge Center

Hispanic Horizons: Transforming Brands and Empowering Growth

B2 Awards September 8, 2023

TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.

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Observing Hispanic Heritage Month

Industry Insights September 7, 2023

The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Hispanic community that took place across the year.

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Marketing to Hispanics

ASK Answers September 7, 2023

How can my brand effectively market to Hispanics?

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Hispanic Marketing and Language Preference

ASK Answers September 7, 2023

Do Hispanic consumers prefer what language they see advertising in?

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TelevisaUnivision Wins Upfront Event with an Outstanding Immersive Experience

B2 Awards September 5, 2023

TelevisaUnivision became the hit of an important Upfront event by creating an immersive, multi-sensory experience that not only entertained participants but also smartly highlighted the value of Spanish-language advertising.

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The Hispanic Market Is Not a Monolith, but It Is Collective

Knowledge Partners August 29, 2023

This report from Adsmovil aims to demystify the complex and diverse Hispanic market, focusing on their digital behavior, influencing power, and brand preferences.

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Catering to Hispanic Communities Means Overcoming Stereotypes

ANA Magazine August 25, 2023

Marketing to Hispanic consumers requires that brands heavily research the distinctive factors that matter most to them. Influencers can help brands connect with the various communities, as well as cultural elements like music and humor, but it's important to consult market experts to ensure the campaign is effective.

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Virtual Diversity Fair: Meet Hispanic-Owned Companies

Conference Session Videos August 3, 2023

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. August's Virtual Supplier Diversity Fair highlighted Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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How Hyundai is Reaching Multicultural Audiences on Social

Event Recaps July 18, 2023

Hyundai Motors shared what it’s doing to attract Black and Hispanic consumers to its electric fleet of vehicles.

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Rate of New Entrepreneurs by Race and Ethnicity

Money Slides May 16, 2023

The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.

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Home Ownership Gap by Race and Ethnicity

Money Slides May 16, 2023

The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.

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How NASCAR Is Attracting Next Gen Racing Enthusiasts

Event Recaps April 12, 2023

NASCAR discussed how it is executing its influencer marketing strategy to attract the next generation of diverse racing enthusiasts.

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Tips for a Low-Budget Influencer Program

Soundbites April 12, 2023

Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.

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Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities

Webinar Rewinds March 30, 2023

In this webinar, Corona’s Yune Aranguren discussed “Native Sportscasters,” a soccer platform that brings soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe, and Nahuatl — an innovative way to democratize soccer access to all Mexican fans.

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Transforming an Iconic Sport into a Force for Good

Event Recaps March 21, 2023

The NFL’s Marisa Solis discussed how the NFL brand is endeavoring to enact positive societal change, covering some of the league’s social responsibility efforts and its renewed focus on diversity and inclusion.

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Transforming an Iconic Sport into a Force for Good

Conference Session Videos March 21, 2023

In this video, the NFL’s Marisa Solis discussed how the NFL brand is endeavoring to enact positive societal change, covering some of the league’s social responsibility efforts and its renewed focus on diversity and inclusion.

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State of Hispanic Wealth

Event Recaps February 28, 2023

Jason Riveiro, executive director and COO of the National Association of Hispanic Real Estate Professionals (NAHREP) and adjunct professor at University of Cincinnati's Lindner College, offered a macroeconomic view of how Latinos are faring when it comes to wealth creation.

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Excellence in Marketing to the Hispanic Community

Industry Insights January 9, 2023

The 2022 Multicultural Excellence Awards celebrated some of the excellent marketing being devoted to the Hispanic community. Below are some summaries of those blue-ribbon efforts, with the full case studies accessible through the embedded hyperlinks.

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DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign

Multicultural Excellence Awards December 27, 2022

DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.

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