search results

Search returned: 583 document(s).

  • Digital Engagement Strongest for Moms with Young Children

    MediaPost   May 17, 2016  

    Moms, especially those with young children, tend to turn to the web for answers through a variety of digital devices.

    view
  • Ad Blocking

    Ask the Expert Answers   May 9, 2016  

    ANA’s Ask the Expert research service answers the question, "How is ad blocking affecting the advertising industry? What strategies are publishers implementing to combat ad blockers?”

    view
  • Creating Agile SEO Campaigns Guide

    Tools   May 6, 2016  

    A guide to help you plan, implement & measure an Agile SEO campaign.

    view
  • Getting Started with Agile Marketing Guide

    Tools   May 6, 2016  

    Marketers all over the world are adopting the agile method to the extent that 2013 has been dubbed “the year of Agile Marketing". Read this guide to help you get started with Agile Marketing.

    view
  • Programmatic Media Buying

    Ask the Expert Answers   May 2, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices in programmatic media buying?”

    view
  • Ad Blocking and the Free Web — Time to Educate and Evolve

    MediaPost   May 2, 2016  

    Digital advertisers are bad at educating outside of their own walls, but doing so is vital to maintaining the internet as it was founded.

    view
  • Data Is Great, but Delivery Is the Solution to Mobile Ad Problems

    MediaPost   April 28, 2016  

    In addition to using data to reach the right people, marketers should be following through with an ad experience that incorporates the unique attributes of mobile.

    view
  • Three Lessons Facebook Can Teach Ad-Tech Industry

    MediaPost   April 27, 2016  

    By analyzing some of Facebook’s capabilities, marketers can glean important insights to help them create more effective programmatic advertising solutions.

    view
  • Agile Marketing Plan Methodology

    Toolkits   April 23, 2016  

    Use this How-To Guide and Toolkit to quickly leverage Agile Marketing best practices in your organization.

    view
  • Dynamic Weather

    REGGIE Awards   April 20, 2016  

    Leveraging programmatic technology, REI created a display ad campaign that used local weather information to create and distribute personalized ads to its target consumers.

    view
  • The Rise of Ad Blocking: Strategies for Industry

    Event Recaps   April 7, 2016  

    Learn what developments are underway across the industry to create workable solutions to ad blocking and to rebalance the advertiser/consumer relationship to continue to support the advertising-funded Internet.

    view
  • SunTrust Bank: Impact of Media Quality on ROI

    Event Recaps   April 7, 2016  

    In this session, Jenny Wolfe, Vice President, Advertising Manager – Media – SunTrust Bank and Whitney Low, Head of Client Development – Integral Ad Science, shared an in-depth case study highlighting how unsafe, fraudulent, non-viewable impressions impact ROI.

    view
  • Church's Chicken: Engaging Customers with a Mobile App

    Event Recaps   April 7, 2016  

    In this session, Kira Clayborne, Manager, Digital Media – Church's Chicken, shared Church's Chicken's journey and explored lessons learned from these recent initiatives.

    view
  • Online Video Is on a Roll

    Activate   April 4, 2016  

    Get an overview of the state of online video and tips to improve your strategy.

    view
  • E-Commerce

    Ask the Expert Answers   March 29, 2016  

    ANA’s Ask the Expert research service answers the question, "How do I drive e-commerce for a product?”

    view
  • Online Reviews

    Ask the Expert Answers   March 28, 2016  

    ANA’s Ask the Expert research service answers the question, "How do online retail comments influence purchases? And what are marketers doing with these comments?”

    view
  • Putting Science Behind the Standards

    Knowledge Partners   March 28, 2016  

    New research on viewability and ad effectiveness can help marketers get the biggest bang for their buck.

    view
  • Providing Customers the Competitive Advantage They Need

    Event Recaps   March 23, 2016  

    BuildClean, a new division of Illinois Tool Works, shared the journey of its pilot program and national product launch.

    view
  • Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking

    MediaPost   March 23, 2016  

    Four industry experts discussed advertising’s biggest issues along with their thoughts about how the industry is addressing these critical matters.

    view
  • Ad Blocking And Viewability In Mobile Advertising: Help Or Hindrance?

    MediaPost   March 16, 2016  

    Adapting to the obstacles facing mobile advertising could lead to a more a streamlined and less intrusive industry.

    view

1234567 >>  Last (30)