Search Results for All Content (access may be restricted)
Search returned: 368 document(s).
-
Video Marketing: Trelleborg SmartPort
B2 Awards August 12, 2021Trelleborg created an informative video to increase awareness of its port management technologies, capable of driving efficiencies, improving safety, and increasing ROI for ports and vessels.
view -
The ABCDs of Innovation
B2 Awards August 12, 2021The “ABCDs of Innovation” campaign demonstrated how Broadridge helped clients understand and apply next-gen technologies.
view -
Ready For Virtually Anything
B2 Awards August 12, 2021Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.
view -
That’s a Better Normal
B2 Awards August 12, 2021To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.
view -
Trademark: What Mark Will You Leave?
B2 Awards August 12, 2021Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.
view -
Vollrath Foodservice Website
B2 Awards August 12, 2021Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.
view -
A Redesigned Website Drives Leads and Revenue
B2 Awards August 12, 2021Dude Solutions redesigned its website to project warmth and charisma, ease navigation, and drive growth.
view -
BNY Mellon Corporate Website Redesign
B2 Awards August 12, 2021In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.
view -
Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever
B2 Awards August 12, 2021Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.
view -
Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
view -
U.S. Open Augmented Reality Built by Deloitte
B2 Awards August 12, 2021Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.
view -
NYDIG’s Award-Winning Website Relaunch
B2 Awards August 12, 2021NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.
view -
2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
view -
How King’s Hawaiian Optimizes Segmentation on Digital
SoundBites July 20, 2021Chad Donvito, CMO at King’s Hawaiian, outlines how his brand has modernized its approach to consumer segmentation and targeting in digital media channels.
view -
From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World
Webinars July 8, 2021In this webinar, speakers discussed the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.
view -
What Marketers Need to Know About Google Analytics
Webinars June 30, 2021In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.
view -
Leveraging Attribution
Public Videos June 29, 2021The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.
view -
Consumers Hit Play on Interactive Ads
ANA Magazine June 25, 2021Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.
view -
The Addressability and Identity Renaissance
Forward June 24, 2021Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.
view -
Building Your Own Table, with Selle Evans of Masterly Business Solutions
Marketing Futures June 11, 2021We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.
view