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Search returned: 326 document(s).

  • Content Marketing Assessment

    Tools   August 15, 2023  

    Use this tool to evaluate your organization.

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  • Content Marketing Budget Template

    Tools   August 15, 2023  

    Use this template to set and track your content marketing budget.

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  • T-Mobile Pitches its Benefits to Travelers

    In-House Excellence Awards   August 13, 2023  

    T-Mobile strove to promote the benefits it could offer to travelers with out-of-home (OOH) marketing and partnerships with travel websites.

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  • The Declining Digital Ad Dominance of Google and Meta

    Money Slides   August 9, 2023  

    Insider Intelligence shares research that illuminates how streaming, retail media, and other types of digital platforms are stealing the lion’s share of the digital ad market from the once duopolistic Google and Meta.

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  • Internal Site Search Engine Optimization: The Treasure Right Under Our Noses

    Knowledge Partners   August 8, 2023  

    The DAC Group shares how to leverage the power of internal site search engine optimization to understand customer needs and enhance user experience.

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  • Know Your Audience: Converting Anonymous Users in a Cookie-Free World

    Webinar Rewinds   July 26, 2023  

    In this webinar, learn how Ogilvy has partnered with ANA to help marketers adapt and succeed in today's rapidly changing landscape by leveraging their most value asset — customer data. Get information you'll need to not only survive in tomorrow's cookie-free world, but also to beat your competition.

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  • Five Stars: How Google Search Used Its Review Section to Drive Down Vaccine Hesitancy

    Smarties Awards   July 24, 2023  

    Google created the first-ever COVID-19 vaccine reviews to combat misinformation and drive down vaccine hesitancy in Indonesia.

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  • Lowe’s Leverages Browser Ads and Buy-Now-Pay-Later Apps

    Smarties Awards   July 24, 2023  

    Lowe’s capitalized on browser ads and buy-now-pay-later (BNPL) apps for a mobile-forward campaign promoting its e-commerce site.

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  • How UltraTech Created an Alert Mechanism to Cement its Position as the No. 1 Cement Brand in India

    Smarties Awards   July 24, 2023  

    UltraTech Cement deployed a disruptive omnichannel campaign, integrating its brand message across various digital platforms and partnering with leaders in the rural Indian community to reinforce its position as the No. 1 cement brand in India.

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  • This Vietnamese Beer Brand Celebrated Provincial Pride for the Tet Holiday

    Smarties Awards   July 24, 2023  

    Vietnamese beer brand Bia Saigon created individualized packaging to celebrate each of the country’s provinces during the celebratory season of Tet. This packaging went on to provide the basis for geo-targeted mobile ads designed to inspire local pride at a time when not everyone was able to travel back home to their native city.

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  • A Digital-First Company’s Approach to Growth and Personalization

    Conference Highlights   July 19, 2023  

    MTailor is doubling down on low-friction education to make its website more engaging to consumers.

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  • The Inaccuracy of Programmatic Targeting

    Money Slides   June 11, 2023  

    LinkedIn shares researchers that indicates that programmatic media providers are quite limited in their ability to target audiences precisely, reaching, for instance, a designated target of IT decision makers (ITDMs) just 14 percent of the time. Targeting by gender was shown to be accurate in 50 percent of cases.

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  • Unlocking the Power of a PESO Framework

    Knowledge Partners   June 6, 2023  

    Hoffmann Murtaugh shares how harnessing the power of paid, earned, shared, and owned media can transform your approach to deliver holistic, comprehensive, targeted, and measurable goals.

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  • Projected Spending on Search Advertising in 2023

    Money Slides   May 17, 2023  

    Fashion company LTK shares data from WARC that projects how much will be spent on search advertising on traditional platforms as well as on retail media networks in 2023.

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  • Brand Websites Often Leave Consumers Feeling Empty

    ANA Magazine   April 28, 2023  

    As the ultimate destination to drive sales and fuel engagement, branded websites need to be regularly updated and/or redesigned to satisfy consumer expectations. But many websites leave a lot to be desired, with 60 percent of people saying they abandon purchases due to poor user experience (UX) on websites, according to a recent study.

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  • How Sea-Doo Used SEM to Overcome Supply Chain Issues and Increase Sales

    Internationalist Digital Solutions   April 23, 2023  

    With the brand enduring a product shortage caused, in part, by the global supply chain crisis of 2021, Sea-Doo quickly pivoted its marketing strategy, embracing a much longer sales cycle that focused on capturing and maintaining consumer attention versus driving short-term sales.

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  • Demand Generation and SEO Benchmark Report

    Tools   April 11, 2023  

    In a November 2014 study sponsored by Conductor, Demand Metric conducted a survey to explore the role of SEO in Demand Generation and to gain a view of the current state of the Demand Generation process.

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  • B2B Companies Should Listen to How They Sound

    B2B Marketer   March 22, 2023  

    Voice assistants present B2B companies with an opportunity to bolster their marketing efforts, spread their creative wings, and develop new revenue streams. But in their pursuit of getting their message out via chatbots, marketers must be careful that they develop a consistent tone and can distinguish their brand from the competition.

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  • Connecting the Dots: High Value Data Science Actions and Offline Sales

    Event Recaps   February 15, 2023  

    Johnson & Johnson shared how it identified high value activities on its website that correlated with offline sales. The organization also discussed data analysis enhancements that made the analysis possible and how some of the use cases that their insights enabled were implemented into marketing efforts.

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  • How Turtle Wax Had Its Best Sales Year with a Four-Year-Old Product on TikTok

    Event Recaps   February 10, 2023  

    In this session, Zeno Group shared how it worked with Turtle Wax for a campaign that scored the brand its best sales year ever, with help from a four-year-old product promoted by influencers on TikTok.

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