Search Results for All Content (access may be restricted)
Search returned: 326 document(s).
-
Content Marketing Assessment
Tools August 15, 2023Use this tool to evaluate your organization.
view -
Content Marketing Budget Template
Tools August 15, 2023Use this template to set and track your content marketing budget.
view -
T-Mobile Pitches its Benefits to Travelers
In-House Excellence Awards August 13, 2023T-Mobile strove to promote the benefits it could offer to travelers with out-of-home (OOH) marketing and partnerships with travel websites.
view -
The Declining Digital Ad Dominance of Google and Meta
Money Slides August 9, 2023Insider Intelligence shares research that illuminates how streaming, retail media, and other types of digital platforms are stealing the lion’s share of the digital ad market from the once duopolistic Google and Meta.
view -
Internal Site Search Engine Optimization: The Treasure Right Under Our Noses
Knowledge Partners August 8, 2023The DAC Group shares how to leverage the power of internal site search engine optimization to understand customer needs and enhance user experience.
view -
Know Your Audience: Converting Anonymous Users in a Cookie-Free World
Webinar Rewinds July 26, 2023In this webinar, learn how Ogilvy has partnered with ANA to help marketers adapt and succeed in today's rapidly changing landscape by leveraging their most value asset — customer data. Get information you'll need to not only survive in tomorrow's cookie-free world, but also to beat your competition.
view -
Five Stars: How Google Search Used Its Review Section to Drive Down Vaccine Hesitancy
Smarties Awards July 24, 2023Google created the first-ever COVID-19 vaccine reviews to combat misinformation and drive down vaccine hesitancy in Indonesia.
view -
Lowe’s Leverages Browser Ads and Buy-Now-Pay-Later Apps
Smarties Awards July 24, 2023Lowe’s capitalized on browser ads and buy-now-pay-later (BNPL) apps for a mobile-forward campaign promoting its e-commerce site.
view -
How UltraTech Created an Alert Mechanism to Cement its Position as the No. 1 Cement Brand in India
Smarties Awards July 24, 2023UltraTech Cement deployed a disruptive omnichannel campaign, integrating its brand message across various digital platforms and partnering with leaders in the rural Indian community to reinforce its position as the No. 1 cement brand in India.
view -
This Vietnamese Beer Brand Celebrated Provincial Pride for the Tet Holiday
Smarties Awards July 24, 2023Vietnamese beer brand Bia Saigon created individualized packaging to celebrate each of the country’s provinces during the celebratory season of Tet. This packaging went on to provide the basis for geo-targeted mobile ads designed to inspire local pride at a time when not everyone was able to travel back home to their native city.
view -
A Digital-First Company’s Approach to Growth and Personalization
Conference Highlights July 19, 2023MTailor is doubling down on low-friction education to make its website more engaging to consumers.
view -
The Inaccuracy of Programmatic Targeting
Money Slides June 11, 2023LinkedIn shares researchers that indicates that programmatic media providers are quite limited in their ability to target audiences precisely, reaching, for instance, a designated target of IT decision makers (ITDMs) just 14 percent of the time. Targeting by gender was shown to be accurate in 50 percent of cases.
view -
Unlocking the Power of a PESO Framework
Knowledge Partners June 6, 2023Hoffmann Murtaugh shares how harnessing the power of paid, earned, shared, and owned media can transform your approach to deliver holistic, comprehensive, targeted, and measurable goals.
view -
Projected Spending on Search Advertising in 2023
Money Slides May 17, 2023Fashion company LTK shares data from WARC that projects how much will be spent on search advertising on traditional platforms as well as on retail media networks in 2023.
view -
Brand Websites Often Leave Consumers Feeling Empty
ANA Magazine April 28, 2023As the ultimate destination to drive sales and fuel engagement, branded websites need to be regularly updated and/or redesigned to satisfy consumer expectations. But many websites leave a lot to be desired, with 60 percent of people saying they abandon purchases due to poor user experience (UX) on websites, according to a recent study.
view -
How Sea-Doo Used SEM to Overcome Supply Chain Issues and Increase Sales
Internationalist Digital Solutions April 23, 2023With the brand enduring a product shortage caused, in part, by the global supply chain crisis of 2021, Sea-Doo quickly pivoted its marketing strategy, embracing a much longer sales cycle that focused on capturing and maintaining consumer attention versus driving short-term sales.
view -
Demand Generation and SEO Benchmark Report
Tools April 11, 2023In a November 2014 study sponsored by Conductor, Demand Metric conducted a survey to explore the role of SEO in Demand Generation and to gain a view of the current state of the Demand Generation process.
view -
B2B Companies Should Listen to How They Sound
B2B Marketer March 22, 2023Voice assistants present B2B companies with an opportunity to bolster their marketing efforts, spread their creative wings, and develop new revenue streams. But in their pursuit of getting their message out via chatbots, marketers must be careful that they develop a consistent tone and can distinguish their brand from the competition.
view -
Connecting the Dots: High Value Data Science Actions and Offline Sales
Event Recaps February 15, 2023Johnson & Johnson shared how it identified high value activities on its website that correlated with offline sales. The organization also discussed data analysis enhancements that made the analysis possible and how some of the use cases that their insights enabled were implemented into marketing efforts.
view -
How Turtle Wax Had Its Best Sales Year with a Four-Year-Old Product on TikTok
Event Recaps February 10, 2023In this session, Zeno Group shared how it worked with Turtle Wax for a campaign that scored the brand its best sales year ever, with help from a four-year-old product promoted by influencers on TikTok.
view