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Search returned: 498 document(s).
Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"
Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
Digital Advertising Alliance Launches Opt-Out App
The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
Searching for Love on Valentine's Day
Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.
Digital Up, TV Dips in Q4 Media Spend
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
For Football Fans, It's More Than Just a Game
Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.
Google Adds Event Tickets, Social Links in Search Results
Google search results will now display social media mentions when a user searches for a brand and information on ticket sales when someone looks for a band or performer.
Programmatic: A Brand Marketer's Guide
Comprehensive and extremely useful guide with an easy-to-digest layout.
5 Factors of Viewability
Includes explanation of factors such as size and position.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
Why 'Programmatic' Is The Word Of The Year
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
Digital Money Management: Millennials and Boomers
The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.
More Than 56% Of Ad Impressions Are Not Seen, Google Says
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.
Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.
Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews
Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.
Top Trends Predicted For Digital Advertising In 2015
Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.
Defining Viewable Impressions
Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.
The Magic Behind Unboxing on YouTube
It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.
The State of Digital Video: A Publisher Outlook
This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.
Holiday Shopping: A Multi-Screen Path to Purchase
Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.
