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Search returned: 632 document(s).

  • It's the Most Search Time of the Year

    MediaPost   November 28, 2016  

    With more people searching for the best gifts online, search advertising is as important as ever, though some of the dynamics may be changing.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Why Brand Marketing Needs a New Formula

    Google   November 17, 2016  

    Matt Lawson, Google’s director of ads marketing, reflects on how data is making creative campaigns more relevant and impactful than ever.

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  • A Marketer’s Guide to Holiday Supershoppers

    Google   November 4, 2016  

    A brief look at how mobile-savvy shoppers will behave this holiday season, featuring research from Google.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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  • The Struggle to Integrate Programmatic with Creative

    MediaPost   October 26, 2016  

    While programmatic technology has focused on automating the buying and selling of digital advertising, it has struggled to integrate with the creative aspect of a modern-day campaign.

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  • Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

    Google   October 21, 2016  

    As more travelers turn to Google and YouTube in micro-moments, marketers can get more insights to inform their media plans.

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  • What These Three Auto Trends Mean for Brands

    Google   October 15, 2016  

    As the automotive industry undergoes transformational change, old assumptions about consumer habits are being challenged.

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  • Guys with Hair Get It

    Effie Awards   October 5, 2016  

    Through partnerships with influencers, ROGAINE® leveraged a truth — what some would call a harsh truth — to wake up their audience and start to change the bigger cultural conversation around hair loss.

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  • Visit Idaho 18 Summers

    Effie Awards   October 5, 2016  

    To entice travelers to choose Idaho for a summer vacation, Idaho Tourism targeted parents and reminded them that they only get 18 summers to make vacation memories with their kids, while they’re still kids.

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  • Haze, Haze You Can Stay, We’re Enjoying Pizza Today!

    Smarties Awards   September 27, 2016  

    Pizza Hut’s mobile search campaign used customer insights and real-time weather data to drive an increase in home delivery rates.

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  • GM’s Opel Adam Mobile Brochure

    Smarties Awards   September 27, 2016  

    GM developed a rich mobile media ad that functioned as an interactive sales brochure to encourage South African Millennials to discover and consider its Opel Adam model car.

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  • Lazada: Hitting the Bull’s Eye in Indonesia

    Smarties Awards   September 27, 2016  

    Lazada created a mobile shopping experience with native advertisements that prompted a change in traditional buying habits in Indonesia.

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  • E-commerce SEO and Why Online Retailers Need It

    MediaPost   September 19, 2016  

    MediaPost shared three reasons why ecommerce SEO should be part of your marketing strategy now.

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  • Cross-Platform Innovation

    Public Videos   September 15, 2016  

    Learn how MetLife validates assumptions to reach unknown consumers through its addressability-at-scale acquisition model.

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  • Cross-Platform Innovation

    Event Recaps   September 15, 2016  

    MetLife discussed how it reaches consumers across devices through its addressability-at-scale acquisition model.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Reaching the Desired Audience Doesn't Always Mean the Digital Campaign Will Resonate

    Nielsen   August 31, 2016  

    Nielsen looked at the reasons why 37 percent of digital ads in Canada failed to drive any lift in awareness, favorability, or intent.

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