Search Marketing Knowledge Center

Online Travel Trends: Search and Social — An R3 Category Report

Knowledge Partners January 4, 2023

R3 shares insights on travel trends impacting the decision-making process of travelers, and strategies travel brands are leveraging to accommodate them.

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How Marketers Can Leverage Tech to Avoid Disruption

Forward November 24, 2022

While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.

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Keeping up with the Joneses: The Homogenization of Everything

Conference Sessions October 6, 2022

In this video, Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.

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Keeping up with the Joneses: The Homogenization of Everything

Event Recaps October 6, 2022

Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.

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Fighting Digital Ad Fraud Is Getting More Complicated

ANA Magazine September 21, 2022

Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.

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Chevron Redesigns Its Intranet to Be More Customized and Engaging

In-House Excellence Awards September 20, 2022

Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.

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Avocados from Mexico and its Approach to Super Bowl Advertising

Conference Sessions September 16, 2022

In this video, Avocados from Mexico described its approach to Super Bowl campaigns.

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Avocados from Mexico and its Approach to Super Bowl Advertising

Event Recaps September 16, 2022

Avocados from Mexico described its approach to Super Bowl campaigns.

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Leveraging Data to Build and Optimize Your SEO Strategy

Event Recaps September 9, 2022

American Express explained how it improved its approach to SEO.

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Leveraging Data to Build and Optimize Your SEO Strategy

Conference Sessions September 9, 2022

In this video, learn how American Express improved its approach to SEO.

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Scanmarker Overhauls its Approach to Marketing on Amazon

Internationalist Innovation in Media August 27, 2022

Digital scanner manufacturer Scanmarker adjusted its approach to working with search terms on Amazon to boost sales throughout Western Europe.

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Your Quick Guide to Driving Strategy Using Analysis and Insights

Knowledge Partners August 12, 2022

Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.

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The Metaverse Is No Game for B2B Marketers

B2B Marketer July 20, 2022

Most B2B brands are taking a wait-and-see approach toward the metaverse, as they first get a firmer hold on other, less complicated digital channels. At the same time, B2B marketers must weigh this caution against the fact that younger people now transitioning into decision-making roles have been conditioned to a digital-first world in which virtual- and augmented-reality experiences are a natural part of their day.

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Finastra.com Gets Redesign to Deliver Users Relevant Content

B2 Awards July 18, 2022

Finastra redesigned its website to improve the UX experience and deliver users the most relevant content.

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Making Fierce Friends

B2 Awards July 12, 2022

Mower rebranded its website to inspire authentic and enduring personal connections, a mission the agency calls “Making Fierce Friends.”

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McCain Foods' Supersized Selling Experience

B2 Awards July 12, 2022

McCain launched a digital portal for its salespeople, giving them all the resources, content, and tools they needed to support their customers.

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Ernst & Young Creates “Leadership In Action” Content

B2 Awards July 11, 2022

Ernst & Young’s “Leadership In Action” campaign was a video series housed on the website of The Wall Street Journal, tailored to US business executives and industry leaders around some of the most pressing topics on their leadership agenda.

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Pitney Bowes Generates Leads with a Survey

B2 Awards July 11, 2022

After the USPS raised delivery rates and changed delivery standards, Pitney Bowes conducted an online survey of mailers and gained insight into the specific needs each prospect faced.

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