search results

Search returned: 620 document(s).

  • Haze, Haze You Can Stay, We’re Enjoying Pizza Today!

    Smarties Awards   September 27, 2016  

    Pizza Hut’s mobile search campaign used customer insights and real-time weather data to drive an increase in home delivery rates.

    view
  • E-commerce SEO and Why Online Retailers Need It

    MediaPost   September 19, 2016  

    MediaPost shared three reasons why ecommerce SEO should be part of your marketing strategy now.

    view
  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

    view
  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

    view
  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

    view
  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

    view
  • Key Insights and Learnings to Digital Measurement

    Webinars   September 7, 2016  

    In this webinar, Facebook’s VP of Marketing Science, Brad Smallwood, helped uncover the real impact of measurement and what it means for businesses.

    view
  • Reaching the Desired Audience Doesn't Always Mean the Digital Campaign Will Resonate

    Nielsen   August 31, 2016  

    Nielsen looked at the reasons why 37 percent of digital ads in Canada failed to drive any lift in awareness, favorability, or intent.

    view
  • How Micro-Moments Are Reshaping the Travel Customer Journey

    Google   August 25, 2016  

    Explore this guide—full of new research on consumer trends—to find out how to be there and be useful for travelers in this new digital landscape.

    view
  • Should You Lock Marketing Content behind Forms?

    Knowledge Partners   August 15, 2016  

    Brightinfo conducted research on benefits and challenges of gating marketing content.

    view
  • Top Four Tips for Combining Native and Programmatic

    MediaPost   August 1, 2016  

    MediaPost shared four tips for using native advertising and programmatic together to engage consumers and deliver relevant advertisements to them.

    view
  • Using Reach Efficiency to Run Smarter Digital Campaigns

    Nielsen   July 28, 2016  

    Nielsen discussed how marketers can analyze accuracy and efficiency to maximize the ROI of media investments and run smarter digital campaigns.

    view
  • "Near-Me" Searches Become Dominant on Mobile

    MediaPost   July 26, 2016  

    According to recent data, the most-asked questions on mobile devices tend to trend toward location.

    view
  • Re-Positioning Cannabis for the Digital Age

    Event Recaps   July 22, 2016  

    High Times and New Frontier shared findings on U.S. cannabis use in 2016.

    view
  • Re-Positioning Cannabis for the Digital Age

    Session Videos   July 22, 2016  

    In this video, High Times and New Frontier shared findings on U.S. cannabis use in 2016.

    view
  • Re-Positioning Cannabis for the Digital Age

    Public Videos   July 22, 2016  

    Learn how the legalization of cannabis may create new national marketing opportunities.

    view
  • Humanity Reigns Supreme at Cannes 2016

    Knowledge Partners   July 14, 2016  

    Brands are bringing humanity to the digital world by applying the “Five Digital Senses” to their data and asking themselves to answer a series questions from the audience’s perspective:

    view
  • Social Lessons for the Back-to-School Marketer

    MediaPost   July 7, 2016  

    PMX Agency released its Back to School Trend Report with a wide variety of insights into both the K-12 and college markets.

    view
  • Trading Technologies Website Redesign

    B2 Awards   July 1, 2016  

    Trading Technologies streamlined its website to deepen user engagement and introduce a new trading platform, TT.

    view
  • The Pulse of a Community

    B2 Awards   July 1, 2016  

    The Institute for the Study of Business Markets connected its network of B-to-B marketers and academics using an online communication hub.

    view

1234567 >>  Last (31)