Search Marketing Knowledge Center

A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

Knowledge Partners May 4, 2022

This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

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Foundations for Building a Retail Media Network

Event Recaps April 27, 2022

Representatives from Albertsons Companies, Inc. and Reed Smith LLP shared key takeaways and learnings from their recent venture developing Albertsons Companies’ retail media network.

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Henkel and Walmart Make Laundry Talk to Change Shopper Buying Habits

REGGIE Awards April 21, 2022

Faced with stubborn consumers unwilling to break out of their routines and try new products, laundry product manufacturer Henkel, Inc. partnered with Walmart on a digital campaign that helped consumers find new products suited to their specific laundry needs, while never exceeding their shopping budget.

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Will Social Become the Dominant Media for B2B Brands?

B2B Marketer April 20, 2022

Social media has pulled ahead of email marketing as the top marketing tactic for B2B companies, says a recent study. As social platforms command a growing number of ad dollars, the challenge for marketers will be to tailor their messages so they play into the strengths of each channel, whether text for Twitter, visuals for Instagram, or original video content on YouTube.

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IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform

SoundBites April 13, 2022

Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.

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SEO for the Future: To Keyword Clusters, and Beyond

Pulse April 6, 2022

SEO was a lot simpler in a less-crowded marketplace; you could optimize by keyword for your product, industry, or customer demographics and watch your traffic grow. In 2021, however, not only is the online space left with little metaphorical keyword elbow room, but search engines have gotten smarter to keep up with consumer demand.

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Accessibility Issues for Nonprofit Organizations in the Digital Age

Event Recaps March 23, 2022

Sparkpost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.

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Consumers Seek Greater Control Over How Marketing Offers are Communicated

Ethics Issue Alerts March 17, 2022

As we move toward a new normal, there are shifts in behaviors and trends in how and where we work and live and do business. Part of the consumers’ focus on data and privacy issues includes seeking greater control on how marketing offers are being communicated in promotional mail and online display ads.

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Why Marketers Should Increase Their Investments in News

Session Videos March 4, 2022

In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.

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Why Marketers Should Increase Their Investments in News

Event Recaps March 4, 2022

MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.

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Marketing in the Metaverse

Forward March 1, 2022

Brands are cautiously circling the metaverse, wondering how they’ll eventually engage consumers in these vast, virtual spaces. They’re factoring in the possibility that the metaverse could change everything, from their approach to creative and consumer engagement to how they measure and analyze campaigns. The metaverse will not exclusively take place with virtual reality headsets, but marketers will have to embrace 3D to participate.

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The Future of Fundraising Is Consumer-Driven

Session Videos February 11, 2022

In this video, Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.

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The Future of Fundraising Is Consumer-Driven

Event Recaps February 11, 2022

Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.

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The Future of Fundraising Is Consumer-Driven

Public Videos February 11, 2022

American Heart Association is boosting its fundraising with increased outreach to sustainers and reduced Website load time.

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Navigating the Digital Landscape for Outsized Success

Public Videos February 10, 2022

Personalization is central to facilitating nonprofits’ navigation of the digital landscape.

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How the National Audubon Society Transformed Its Digital Fundraising

Session Videos February 10, 2022

In this video, the National Audubon Society shared how it transformed its digital channels to drive more online donations.

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Navigating the Digital Landscape for Outsized Success

Session Videos February 10, 2022

In this video, a panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.

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How the National Audubon Society Transformed Its Digital Fundraising

Event Recaps February 10, 2022

The National Audubon Society shared how it transformed its digital channels to drive more online donations.

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Navigating the Digital Landscape for Outsized Success

Event Recaps February 10, 2022

A panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.

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