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Search returned: 368 document(s).

  • Video Marketing: Trelleborg SmartPort

    B2 Awards   August 12, 2021  

    Trelleborg created an informative video to increase awareness of its port management technologies, capable of driving efficiencies, improving safety, and increasing ROI for ports and vessels.

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  • The ABCDs of Innovation

    B2 Awards   August 12, 2021  

    The “ABCDs of Innovation” campaign demonstrated how Broadridge helped clients understand and apply next-gen technologies.

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  • Ready For Virtually Anything

    B2 Awards   August 12, 2021  

    Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.

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  • That’s a Better Normal

    B2 Awards   August 12, 2021  

    To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.

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  • Trademark: What Mark Will You Leave?

    B2 Awards   August 12, 2021  

    Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.

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  • Vollrath Foodservice Website

    B2 Awards   August 12, 2021  

    Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.

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  • A Redesigned Website Drives Leads and Revenue

    B2 Awards   August 12, 2021  

    Dude Solutions redesigned its website to project warmth and charisma, ease navigation, and drive growth.

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  • BNY Mellon Corporate Website Redesign

    B2 Awards   August 12, 2021  

    In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever

    B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • Verizon 2020 Data Breach Investigation Report Program

    B2 Awards   August 12, 2021  

    Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.

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  • U.S. Open Augmented Reality Built by Deloitte

    B2 Awards   August 12, 2021  

    Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.

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  • NYDIG’s Award-Winning Website Relaunch

    B2 Awards   August 12, 2021  

    NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.

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  • 2RM B2B Marketing Guide: Digital Experience

    Knowledge Partners   August 9, 2021  

    In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.

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  • How King’s Hawaiian Optimizes Segmentation on Digital

    SoundBites   July 20, 2021  

    Chad Donvito, CMO at King’s Hawaiian, outlines how his brand has modernized its approach to consumer segmentation and targeting in digital media channels.

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  • From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World

    Webinars   July 8, 2021  

    In this webinar, speakers discussed the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.

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  • What Marketers Need to Know About Google Analytics

    Webinars   June 30, 2021  

    In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.

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  • Leveraging Attribution

    Public Videos   June 29, 2021  

    The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.

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  • Consumers Hit Play on Interactive Ads

    ANA Magazine   June 25, 2021  

    Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.

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  • The Addressability and Identity Renaissance

    Forward   June 24, 2021  

    Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.

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  • Building Your Own Table, with Selle Evans of Masterly Business Solutions

    Marketing Futures   June 11, 2021  

    We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.

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