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  • Top 10 Benefits of Influencer Marketing

     Knowledge Partners   May 26, 2022  

    Within shares the top 10 benefits of leveraging influencers for marketing campaigns.

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  • REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

     Industry Insights   May 25, 2022  

    Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

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  • Event Marketing Post-Pandemic

     Ask the Expert Answers   May 24, 2022  

    How have marketers’ event strategies changed post-pandemic?

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  • Creativity in Ads Matters More Than Ever

     Industry Insights   May 24, 2022  

    Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.

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  • Use This Tactic to Get More Out of Mobile Ads

     Industry Insights   May 20, 2022  

    In the movie Moneyball, Billy Beane’s smart take on baseball analytics helped his team, the Oakland A’s, beat much richer franchises. He challenged common assumptions and tested alternative options. This approach became a field of study called sabermetrics - the empirical analysis of baseball.

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  • 3 Ways to Enter the Future of Digital Marketing & Interactivity

     Industry Insights   May 18, 2022  

    Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.

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  • The Role of Digital Out-of-Home Advertising in the Endemic Era

     Industry Insights   May 18, 2022  

    Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

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  • Resilience: Why Face-to-Face Moves from Strength to Strength

     Webinars   May 18, 2022  

    In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.

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  • The Future of Marketing: A Roadmap to Hypergrowth

     Marketing Futures   May 18, 2022  

    Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

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  • The Growing Innovation Gap Is Costing B2B Brands

    B2B Marketer   May 18, 2022  

    There is a serious gap between perception and reality when it comes to B2B marketing innovation, a recent study finds, with many marketers believing they are more competent marketing innovators than the evidence shows.

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  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

     Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

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  • A Roadmap to Hypergrowth: ANA’s Recommended Action Plan

     Industry Insights   May 17, 2022  

    Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.

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  • How Marketers Bolster Their Brand Safety Efforts

     Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • That's So Meta, with Jason Velliquette of R3

     Marketing Futures   May 13, 2022  

    The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

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  • 'What They Said' at the 2022 ANA Content Marketing Conference

     Industry Insights   May 13, 2022  

    ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • Scents Make Sense: Using Smell in Marketing and Retail

     Ask the Expert Answers   May 13, 2022  

    How can I best communicate scent in my marketing?

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  • More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships

     Session Videos   May 13, 2022  

    The typical “insert show title” sponsored by “insert brand sponsor” only goes so far in the eyes of the viewer. In this video, hear how brands are embracing Roku Original content to better reach their consumers and to better engage their own brand.

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  • Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever

     Knowledge Partners   May 12, 2022  

    Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.

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  • Data-Driven Success in an Environment of Rapid Consumer Behavior Change

     Session Videos   May 12, 2022  

    Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.

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  • Scaling Business through Data Driven Relationship Deepening

     Session Videos   May 12, 2022  

    In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.

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