Search Marketing Knowledge Center

You’re Innovating Wrong

Podcast POVs February 17, 2023

Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.

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The Seven Functional Building Blocks of Great Marketing Analytics Teams

Event Recaps February 15, 2023

MarketBridge’s Andy Hasselwander shared seven functional capabilities of analytics teams that will drive success and elevate the way in which the team is perceived across the rest of the organization.

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Sales and Marketing Alignment Benchmark Report

Tools January 31, 2023

Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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R3’s 7 Types of Modern Marketing Organizations

Knowledge Partners January 26, 2023

R3 shared seven different types of marketing organizations for modern brands.

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ANA In-House Agency Fact Book — 2023

Research Reports January 25, 2023

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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Operationalizing Marketing Innovation

Event Recaps January 18, 2023

Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.

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Marketing Organization: Teams and Structures

Ask the Expert Answers December 21, 2022

How are modern marketing teams structured?

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How Mastercard Foundry Has Successfully Systematized Business Innovation

Podcast Clips December 9, 2022

Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.

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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg

Soundbites December 7, 2022

Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.

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Collaboration Between CMOs and CFOs Builds Lasting Brands

Industry Insights November 16, 2022

Today the C-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.

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A Conversation with the Co-Chairs of the ANA Content Marketing Committee

Event Recaps November 16, 2022

ANA Content Marketing Committee Co-Chairs John von Brachel of Novartis and David Brown of Knotch Inc. discussed trends in content, including how individuals with a media background can succeed in content marketing, how content teams can achieve brand differentiation, and how agencies fit into the content marketing ecosystem.

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How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams

Podcast Clips November 15, 2022

Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.

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MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures

Event Recaps November 8, 2022

MarTech and digital success require cross-functional departments to come together in unprecedented ways. VShift’s Eric Feige offered emerging best practices and dove deep into practical steps that brands can take within their markets and in their organizations.

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Unlocking Growth Through Empathy

Event Recaps November 4, 2022

Moët Hennessy shared how brands can use empathy as a strategic approach.

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How Creativity Can Fuel Business Growth

Conference Sessions October 26, 2022

In this video, Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.

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How Creativity Can Fuel Business Growth

Event Recaps October 26, 2022

Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.

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Marketers Need to Pivot From Tasks to Solutions

ANA Magazine October 21, 2022

A growing number of brands are cutting the CMO role altogether and shifting marketing responsibilities to other members of the C-suite. The churn rate is also accelerating. Kirsten Allegri Williams, CMO at Optimizely, says the overriding challenge for CMOs is closing the gap between the expectations among their customers and what marketers can deliver — and then effectively communicating the process back to the C-suite.

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