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What a Hot Job Market Means for Brand Teams
ANA Magazine November 19, 2021To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.
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In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey
Webinars November 17, 2021In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.
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There's Less and Less Daylight Between CMOs and CIOs
ANA Magazine November 5, 2021When CMOs and CIOs collaborate the results include more engaged customers and healthier returns from marketing technology investments. However, without both sides first agreeing on governing principles, merging marketing and IT teams may end up being a wasted exercise.
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Marketers Play for Keeps
B2B Marketer October 13, 2021Gamification is built around competition, of course, but it can also spur camaraderie among B2B marketing teams. By adding social interaction and personal challenges, gamification gives more and more employees (read: millennials) a way to enjoy their day while striving to hit their business goals.
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What Does the Ascent of the Chief Purpose Officer Mean for CMOs?
ANA Magazine October 8, 2021The proliferation of chief purpose officers provides CMOs with a lot more runway to boost the value of marketing throughout the company. But as they bring their company’s brand purpose to life, marketers must take the long view and be careful not to slip into ad-mode. They also need to collaborate with other business units on the best path forward.
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Hiring Trends Marketers Need to Know for 2022
Industry Insights October 5, 2021According to Robert Half's latest Salary Guide, 49 percent of employees feel underpaid; this fact does not necessarily bode well for organizations who want to retain top talent.
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Project Management Portfolio 2022
Tools October 1, 2021Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.
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Social Media Marketing Calendar 2022
Tools October 1, 2021Use this tool to organize and communicate all of your social media marketing activities.
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Analytics and Insights Teams: Structures and Roles
Ask the Expert Answers September 8, 2021How can I structure my organization to effectively leverage my analytics team?
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ANA In-House Agency Fact Book — 2021
Industry Insights August 13, 2021The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Why CMOs Are Going All-In on Marketing Operations
Forward July 27, 2021As complex market conditions and sudden disruptions like the COVID-19 pandemic put pressure on marketers to respond to new realities at a moment’s notice, it’s putting marketing operations at the forefront as the key to agility, collaboration, and customer focus.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Session Videos July 22, 2021In this video, NI CMO Ana Villegas shared highlights from her brand’s ongoing marketing transformation efforts, covering business and marketing obstacles that arose during the transformation and how her team forged stronger partnerships with key stakeholders and outside partners to align on pushing creative boundaries.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Public Videos July 22, 2021To boost marketing effectiveness, NI centralized content development.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Event Recaps July 22, 2021NI CMO Ana Villegas shared highlights from her brand’s ongoing marketing transformation efforts, covering business and marketing obstacles that arose during the transformation and how her team forged stronger partnerships with key stakeholders and outside partners to align on pushing creative boundaries.
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How Hyundai Approaches Influencer Campaigns
Session Videos July 20, 2021In this video, Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.
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How Hyundai Approaches Influencer Campaigns
Event Recaps July 20, 2021Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.
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Marketing Organization
Ask the Expert Answers May 19, 2021What are best practices and common structures for the organization of marketing and digital in companies today?
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Diversity in Marketing
Ask the Expert Answers April 20, 2021ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"
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Diversity Inside the Organization
Ask the Expert Answers April 14, 2021ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas and Robert Morton – National Instruments and Rob Whitney – Univar Solutions
SoundBites March 25, 2021Ana Villegas and Robert Morton from National Instruments and Rob Whitney from Univar Solutions offer advice for how marketing and sales team can stay aligned.
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