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  • You’re Innovating Wrong

    Podcast POVs   February 17, 2023  

    Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.

  • The Seven Functional Building Blocks of Great Marketing Analytics Teams

    Event Recaps   February 15, 2023  

    MarketBridge’s Andy Hasselwander shared seven functional capabilities of analytics teams that will drive success and elevate the way in which the team is perceived across the rest of the organization.

  • Sales and Marketing Alignment Benchmark Report

    Tools   January 31, 2023  

    Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

  • R3’s 7 Types of Modern Marketing Organizations

    Knowledge Partners   January 26, 2023  

    R3 shared seven different types of marketing organizations for modern brands.

  • ANA In-House Agency Fact Book — 2023

    Research Reports   January 25, 2023  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

  • Operationalizing Marketing Innovation

    Event Recaps   January 18, 2023  

    Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.

  • Marketing Organization: Teams and Structures

    Ask the Expert Answers   December 21, 2022  

    How are modern marketing teams structured?

  • How Mastercard Foundry Has Successfully Systematized Business Innovation

    Podcast Clips   December 9, 2022  

    Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.

  • Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg

    Soundbites   December 7, 2022  

    Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.

  • Collaboration Between CMOs and CFOs Builds Lasting Brands

    Industry Insights   November 16, 2022  

    Today the C-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.

  • A Conversation with the Co-Chairs of the ANA Content Marketing Committee

    Event Recaps   November 16, 2022  

    ANA Content Marketing Committee Co-Chairs John von Brachel of Novartis and David Brown of Knotch Inc. discussed trends in content, including how individuals with a media background can succeed in content marketing, how content teams can achieve brand differentiation, and how agencies fit into the content marketing ecosystem.

  • How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams

    Podcast Clips   November 15, 2022  

    Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.

  • MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures

    Event Recaps   November 8, 2022  

    MarTech and digital success require cross-functional departments to come together in unprecedented ways. VShift’s Eric Feige offered emerging best practices and dove deep into practical steps that brands can take within their markets and in their organizations.

  • Unlocking Growth Through Empathy

    Event Recaps   November 4, 2022  

    Moët Hennessy shared how brands can use empathy as a strategic approach.

  • How Creativity Can Fuel Business Growth

    Conference Sessions   October 26, 2022  

    In this video, Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.

  • How Creativity Can Fuel Business Growth

    Event Recaps   October 26, 2022  

    Marcel Marcondes, global CMO at AB InBev, shared how his organization has taken its commitment to creativity to new levels, striving to foster a company-wide creative culture that will lead the business into the future.

  • Marketers Need to Pivot From Tasks to Solutions

    ANA Magazine   October 21, 2022  

    A growing number of brands are cutting the CMO role altogether and shifting marketing responsibilities to other members of the C-suite. The churn rate is also accelerating. Kirsten Allegri Williams, CMO at Optimizely, says the overriding challenge for CMOs is closing the gap between the expectations among their customers and what marketers can deliver — and then effectively communicating the process back to the C-suite.

  • Project Management Portfolio 2023

    Tools   October 15, 2022  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

  • Social Media Marketing Calendar 2023

    Tools   October 15, 2022  

    Use this tool to organize and communicate all of your social media marketing activities.

  • Agency Feedback and Performance Evaluation

    Ask the Expert Answers   October 12, 2022  

    How can I give my agency effective, actionable feedback?