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  • How Ad Agencies Can Better Source and Nurture Talent

    Industry Insights   July 5, 2022  

    The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.

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  • The New CMO Toolkit, with Katie Klumper of Black Glass Consulting

    Marketing Futures Podcast   June 27, 2022  

    Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.

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  • How to Recruit and Retain Diverse Marketing Talent

    Industry Insights   June 23, 2022  

    Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.

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  • 4 Marketing Leaders on Hiring and Retaining Talent

    Industry Insights   June 21, 2022  

    In a complicated and ever-changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

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  • Don't Let Turnover Damage Your Brand’s Data Strategy

    Industry Insights   June 2, 2022  

    Brands are aware of the need to be first-party data-driven, yet many of their data strategies have not progressed far enough in this direction. Google’s plans to end third-party cookie support have put brands on the clock. The larger privacy trend, of which cookie deprecation is just one component, should have brands exploring solutions that will allow them to maintain and evolve their marketing data strategies with the changing times.

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  • Are Marketing and Sales Becoming Obsolete?

    Event Recaps   May 25, 2022  

    Team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.

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  • Are Marketing and Sales Becoming Obsolete? How the Unified Commercial Engine Redefined Sales and Marketing Alignment

    Conference Sessions   May 25, 2022  

    In this video, team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.

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  • Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists

    Conference Highlights   May 24, 2022  

    With the growing digitalization of the customer experience, marketing operations needs to be a cross-functional partner.

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  • To Spur Change, CMOs Need More Managerial Discretion

    Industry Insights   May 19, 2022  

    CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

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  • Successful Career Paths for Email Marketers

    Conference Highlights   May 17, 2022  

    An email marketer’s job requires wearing multiple hats and thinking outside the box.

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  • Successful Career Paths for Email Marketers

    Conference Sessions   May 17, 2022  

    In this video, learn why email marketing’s role is no longer considered “the outsider” among the broader marketing or IT organizations, but instead it’s the glue.

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  • Black Glass Issue 002: Real Marketing Teams

    Knowledge Partners   May 10, 2022  

    Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

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  • Retaining Top Agency Talent During the Great Resignation

    Event Recaps   May 3, 2022  

    Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

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  • Maximizing the Client-Agency Relationship

    Event Recaps   May 3, 2022  

    Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.

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  • The Value Equation: How to Get the Most Value from Your Agency

    Conference Highlights   May 3, 2022  

    The new value equation for agency compensation should include drivers and motivations, not just time alone.

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  • Key Learnings from Redesigning Our Creative Services Model

    Conference Sessions   May 3, 2022  

    In this video, Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.

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  • Maximizing the Client-Agency Relationship

    Conference Sessions   May 3, 2022  

    In this video, industry experts discussed challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.

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  • Retaining Top Agency Talent During the Great Resignation

    Conference Sessions   May 3, 2022  

    In this video, Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

    view
  • The Value Equation: How to Get the Most Value from Your Agency

    Conference Sessions   May 3, 2022  

    In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

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  • Key Learnings from Redesigning Our Creative Services Model

    Event Recaps   May 3, 2022  

    Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.

    view