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To Spur Change, CMOs Need More Managerial Discretion
Industry Insights May 19, 2022CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.
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Winning the War for Talent Through Purpose
Event Recaps May 12, 2022Google discussed how to integrate purpose with the everyday work lives of employees.
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Winning the War for Talent Through Purpose
Session Videos May 12, 2022In this video, Google discussed how to integrate purpose with the everyday work lives of employees.
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Black Glass Issue 002: Real Marketing Teams
Knowledge Partners May 10, 2022Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
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Growth IQ: Getting on the Path to Growth
Webinars May 4, 2022In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.
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CMO Career Path: The AAPI Executive
Webinars May 4, 2022To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.
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How Marketers Sharpen Their Account-Based Marketing Efforts
Champions of Growth May 3, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.
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Key Learnings from Redesigning Our Creative Services Model
Event Recaps May 3, 2022Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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The Secret to Successful Internal Initiatives? Treat Them Like Marketing Campaigns
Industry Insights April 25, 2022These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.
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Why Chief Executives Run Out of Patience with Their CMOs
ANA Magazine April 22, 2022A recent survey paints an ominous picture of the level of confidence chief executives have in their CMOs, with most thinking that CMOs put their own interest above that of the organization. At the same time, about a third of CEOs have great confidence in their CMOs. That presents an opportunity for chief marketers to change the dynamic and demonstrate their business acumen.
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Media Career Paths in the AI Era: Insights on the Future of Work
Session Videos April 19, 2022Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skillsets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Session Videos March 16, 2022In this video, take a deep dive into where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Public Videos March 16, 2022Defining roles and responsibilities is essential to on boarding external agency partners.
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How Walgreens Launched a Writers Room to Unlock Human Truths
Webinars March 9, 2022In this webinar, learn how the Walgreens Brand Design and Content Studio launched a Writers Room of diverse and underrepresented content producers who reflect the brand's broad retail audience to unlock a variety of insights in real time.
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The Media Industry Talent Crisis
Public Videos March 4, 2022Training, defining career paths, and heightened awareness of opportunities are key to growing the media talent pool.
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The Media Industry Talent Crisis
Session Videos March 4, 2022There is a talent crisis in our industry. In this video, hear from a panel of agency and client representatives on how we got here, what effect it is having on business, and what can be done to attract, motivate, and retain great talent and full and effective teams.
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What Will the 'Great Return' Mean for Offices?
ANA Magazine March 4, 2022With the economy growing at a rapid pace and rates of COVID-19 declining, companies that had sent workers home to work remotely are reopening their offices and people who left their jobs in the so-called “Great Resignation” are beginning to return. But both are bringing with them a different perspective on how the workplace should, well, work. Organizations will have to be much more accommodating compared to before the pandemic.
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The Media Industry Talent Crisis
Event Recaps March 4, 2022What is it that is keeping young talent from entering into and veteran talent from remaining in the media industry, and what are some potential solutions to this problem? A panel of leaders from various disciplines within media convened to discuss these questions and more.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Public Videos March 3, 2022Demystifying what they do is a critical mission for media professionals.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Session Videos March 3, 2022Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. In this video, Tony shared his unique view of the industry in a quickly changing, highly competitive, and increasingly digital world.
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