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  • How to Improve Marketing’s Value Within the Organization

    Podcast POVs   September 20, 2023  

    Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.

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  • How Marketers Foster Employee Relations

    Champions of Growth Podcast   September 13, 2023  

    Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.

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  • The Latest on Talent & Employee Trends

    Industry Insights   September 13, 2023  

    On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.

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  • Three Ways Upper Management Can Build Stronger Employee Relationships

    Podcast Clips   September 13, 2023  

    Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.

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  • Staffing the Internal Agency

    Knowledge Partners   September 8, 2023  

    Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.

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  • The Main Reason Why Purpose Initiatives Fail

    Podcast POVs   September 7, 2023  

    Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.

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  • Dell Creates a Gamified Educational Platform to Train Its Salespeople

    B2 Awards   September 5, 2023  

    Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.

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  • Blog Policy Template

    Tools   September 1, 2023  

    A policy to absolve your organization from litigation resulting from illegal or inappropriate content.

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  • Events Manager Job Description

    Tools   September 1, 2023  

    A template to quickly document the role and responsibilities for this position.

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  • In-House Agency vs. External Agency Model

    Tools   September 1, 2023  

    Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

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  • Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion

    Champions of Growth Podcast   August 30, 2023  

    BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.

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  • #Airplanemode: How Advocacy and Influence Propel United Airlines

    Event Recaps   August 23, 2023  

    Speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.

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  • #Airplanemode: How Advocacy and Influence Propel United Airlines

    Conference Highlights   August 23, 2023  

    A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.

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  • Winning the War for Talent with Purpose

    Beyond Profit Podcast   August 15, 2023  

    The competitive race for talent has reached a seminal point in the U.S. In this episode of Beyond Profit host Ken Beaulieu discusses the critical talent issues at hand with Ashley Miles, founder and CEO of Franklyn West, and Marisa Thalberg, one of only 19 people to be inducted into the Forbes CMO Hall of Fame.

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  • Business Leaders Who Involve Employees in Decision Making Perform Better on Retention

    Podcast Clips   August 15, 2023  

    Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.

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  • Nationwide Promotes Company Culture with Associate Testimonials

    In-House Excellence Awards   August 13, 2023  

    In an internal communications campaign, Insurance provider Nationwide leveraged associate testimonials to reinforce the company’s culture and aid recruitment.

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  • What Is the Extra Round of Creative Costing You?

    Industry Insights   August 10, 2023  

    It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.

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  • What B2B Marketers Should Consider When Selecting a Data Partner

    Forward   August 3, 2023  

    Marketers know they need to use the highest-quality data possible, whether they're sourcing it from their own properties or working with a third party. Working with a data partner to access second- and third-party data gives marketers the benefit of expanding the scope of data available to them. But how to select the right partner?

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  • Here Is How Marketing Leaders Can Support Employee Mental Health

    Podcast Clips   August 2, 2023  

    Heidi Arthur is the chief campaign development officer at the Ad Council, which launched a $65 million multi-year mental health initiative in late 2022. On the Champions of Growth podcast, Arthur discussed how brands can better support their own employees when it comes to mental health.

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  • How Nonprofits Are Building Loyal Fundraising Teams

    Greater Good   July 31, 2023  

    Retention of fundraising talent is a big problem for many nonprofits, but the situation is far from hopeless. Through everything from career development programs to involving staff more deeply in the organization's mission, some nonprofits are successfully attracting and retaining fundraisers, and creating an organizational culture that motivates them to stay.

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