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Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Spending Up, but Marketers Still Have Big Digital Blind Spots

Digital marketing expenditures are becoming equal to spending on traditional marketing.

Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

ConAgra Foods, Inc. Puts the "Content" in Content Marketing

ConAgra Foods Inc. shared how it developed a strategic content marketing program.

What Future Talent Look for in the Companies They Keep

A global survey looked at the influences around Millennials’ future employment decisions.

CMOs Focus More on Tech to Automate Media Decisions

Marketing departments are making massive investments in technology to drive customer relationships and media.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

Eight reasons CMOs should rethink their approach to agency relations.

The Creative Group: 2015 Salary Guide

The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.

Demystifying Strategy: The Year Ahead in Shopper Marketing

Momentum Worldwide’s framework for creating a shopper strategy and selling it internally.

Demystifying Strategy: The Year Ahead in Shopper Marketing

Momentum Worldwide’s framework for creating a shopper strategy and selling it internally.

The Case for Training

Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?

Cultivating Talent: The Role of B2B Marketers

Marketers can have a significant impact on the increasingly critical area of talent management, not only within their own departments but across the entire enterprise.

2015 Trends in B-to-B Marketing

Senior executives from the ANA and BMA discussed the current state of B-to-B marketing, the skills brands will need to compete going forward, and the need for change within organizations.

Dell: Marketing, Technology, and Grit

Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.

Top of the Class

Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

Touchpoints

Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.

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