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Search returned: 411 document(s).
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How to Improve Marketing’s Value Within the Organization
Podcast POVs September 20, 2023Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.
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How Marketers Foster Employee Relations
Champions of Growth Podcast September 13, 2023Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.
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The Latest on Talent & Employee Trends
Industry Insights September 13, 2023On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.
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Three Ways Upper Management Can Build Stronger Employee Relationships
Podcast Clips September 13, 2023Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.
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Staffing the Internal Agency
Knowledge Partners September 8, 2023Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.
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The Main Reason Why Purpose Initiatives Fail
Podcast POVs September 7, 2023Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.
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Dell Creates a Gamified Educational Platform to Train Its Salespeople
B2 Awards September 5, 2023Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.
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Blog Policy Template
Tools September 1, 2023A policy to absolve your organization from litigation resulting from illegal or inappropriate content.
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Events Manager Job Description
Tools September 1, 2023A template to quickly document the role and responsibilities for this position.
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In-House Agency vs. External Agency Model
Tools September 1, 2023Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.
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Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion
Champions of Growth Podcast August 30, 2023BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Event Recaps August 23, 2023Speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Highlights August 23, 2023A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.
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Winning the War for Talent with Purpose
Beyond Profit Podcast August 15, 2023The competitive race for talent has reached a seminal point in the U.S. In this episode of Beyond Profit host Ken Beaulieu discusses the critical talent issues at hand with Ashley Miles, founder and CEO of Franklyn West, and Marisa Thalberg, one of only 19 people to be inducted into the Forbes CMO Hall of Fame.
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Business Leaders Who Involve Employees in Decision Making Perform Better on Retention
Podcast Clips August 15, 2023Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.
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Nationwide Promotes Company Culture with Associate Testimonials
In-House Excellence Awards August 13, 2023In an internal communications campaign, Insurance provider Nationwide leveraged associate testimonials to reinforce the company’s culture and aid recruitment.
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What Is the Extra Round of Creative Costing You?
Industry Insights August 10, 2023It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.
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What B2B Marketers Should Consider When Selecting a Data Partner
Forward August 3, 2023Marketers know they need to use the highest-quality data possible, whether they're sourcing it from their own properties or working with a third party. Working with a data partner to access second- and third-party data gives marketers the benefit of expanding the scope of data available to them. But how to select the right partner?
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Here Is How Marketing Leaders Can Support Employee Mental Health
Podcast Clips August 2, 2023Heidi Arthur is the chief campaign development officer at the Ad Council, which launched a $65 million multi-year mental health initiative in late 2022. On the Champions of Growth podcast, Arthur discussed how brands can better support their own employees when it comes to mental health.
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How Nonprofits Are Building Loyal Fundraising Teams
Greater Good July 31, 2023Retention of fundraising talent is a big problem for many nonprofits, but the situation is far from hopeless. Through everything from career development programs to involving staff more deeply in the organization's mission, some nonprofits are successfully attracting and retaining fundraisers, and creating an organizational culture that motivates them to stay.
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