Search Results for All Content (access may be restricted)

Search returned: 435 document(s).

  • Onboarding Strategies to Make a Lasting Impression

    Knowledge Partners   January 9, 2023  

    Customer onboarding is the process of introducing your customers to your brand, products, and values—all while reinforcing the benefits of engaging with your brand. It should demonstrate how the brand can help customers solve a problem, reach a goal, or enhance their life.

    view
  • Will CMOs Face New Pressure to Prove Their Worth?

    ANA Magazine   December 9, 2022  

    As companies began to double down on their online marketing efforts due to the pandemic, newly hired CMOs were able to command higher salaries. But the calculus for CMO pay may be changing, as companies face a possible recession.

    view
  • Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores

    Event Recaps   December 7, 2022  

    Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.

    view
  • How a Lack of Assumptions Has Been Critical to this CMO’s Success

    Podcast Clips   November 21, 2022  

    Lynn Teo, who recently became CMO at Northwestern Mutual, explained how coming into her new role with a lack of assumptions was critical for getting up to speed on how to best market the business.

    view
  • Collaboration Between CMOs and CFOs Builds Lasting Brands

    Industry Insights   November 16, 2022  

    Today the C-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.

    view
  • Driving Diverse Marketing Talent Through HBCU Partnerships

    Webinars   November 9, 2022  

    In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.

    view
  • AIMM Diversity Report: Compendium of Historical Member Case Studies

    Research Reports   November 7, 2022  

    Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.

    view
  • A Diversity Report for the Advertising/Marketing Industry (2022)

    Research Reports   November 7, 2022  

    This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

    view
  • Unlocking Growth Through Empathy

    Event Recaps   November 4, 2022  

    Moët Hennessy shared how brands can use empathy as a strategic approach.

    view
  • Is the C-Suite Setting Up CMOs to Fail?

    Podcast Clips   October 26, 2022  

    Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.

    view
  • Employee Holiday Calendar 2023

    Tools   October 15, 2022  

    Use the Employee Holiday Calendar to keep track of employee vacation days, personal days, and sick days.

    view
  • Social Media Marketing Calendar 2023

    Tools   October 15, 2022  

    Use this tool to organize and communicate all of your social media marketing activities.

    view
  • Agency Feedback and Performance Evaluation

    Ask the Expert Answers   October 12, 2022  

    How can I give my agency effective, actionable feedback?

    view
  • How Upwork Showed Hiring Managers a Whole New World of Candidates

    In-House Excellence Awards   September 25, 2022  

    Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.

    view
  • How NI Used Change Management to Sell Its Updated Brand Purpose Internally

    Podcast Clips   September 20, 2022  

    Tabitha Upshaw, senior director of brand, reputation, and impact at NI, shared how she and her team successfully sold the organization’s updated brand purpose to the staff, ensuring everyone bought in and began to use the purpose as the lens through which they make every decision.

    view
  • These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs

    Podcast Clips   September 20, 2022  

    What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.

    view
  • Reversing the Decline in CMO Tenure

    Champions of Growth   September 20, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.

    view
  • 2022 In-House Creative Report

    Knowledge Partners   September 13, 2022  

    This benchmarking report from Cella strives to gain insights into industry standards and best practices for in-house agencies, which will support marketers in driving business decisions and validating the direction of their efforts.

    view
  • Elevating Engagement Through Content

    Conference Sessions   September 13, 2022  

    In this video, Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.

    view
  • Back to Basics for Agency-Client Relations?

    Champions of Growth   September 13, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.

    view