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Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.

The Analytics Org Chart

The key players and skillsets needed to organize a marketing measurement program.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestlé Adopts a Digital-First Mantra Through Marketing Innovation

Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Out of the Shadows

B-to-B marketers have taken a giant leap forward, providing a thrilling opportunity to rethink how we build brands and relationships with customers across a growing number of moments and channels.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

In-House Agencies: Projects, Processes, and Performance

The In-House Agency Forum shared the results of its latest survey of more than 100 internal agencies nationwide.

TIAA-CREF: 2014 In-House Agency of the Year

TIAA-CREF shared the three-year journey to transition from an inefficient in-house creative team to the In-House Forum’s 2014 In-House Agency of the Year.

Ten Ways to Build a Profitable Company

Tips from the founder of a successful global business include the importance of empowering junior staff.

Deloitte: Activating Author Social Sharing

Deloitte University Press empowered its authors and employees to share company content on social media with very positive results.

The Reinvention of the Diebold Brand

Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

The Reinvention of the Diebold Brand

In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

The Reinvention of the Diebold Brand

In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

Marketing Careers: A Ringside Seat Perspective

SpencerStuart discussed the growing role of the CMO within brands in the wake of the digital revolution, and offered advice for marketers moving forward.

Capitalizing on Change: Skills for the New Era of B-to-B Marketing

O.C. Tanner discussed the changing marketing landscape, affected most significantly by the rise of the Millennial generation.

Deloitte Brand & Eminence Author Social Activation Program

Deloitte created an internal social media training program to leverage the audiences of its top authors and increase traffic to its articles.

Encourage Courage — Employee Book

Hiscox made an employee book to accompany its “Encouraging Courage” campaign, which targeted small business owners.

Corporate Brand Standards

After rebranding to unite a global company under one vision, Aon developed a book that communicated brand standards to employees.

Level 3 Employee Interactive Brand E-book

After acquiring a company and adding 3,000 employees to its roster, Level 3 Communications created a microsite brand e-book to communicate the brand story to all of its employees.

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