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Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be made available for programmatic buying.
Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.
Perspectives and predictions from 5 ANA members.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
Forrester shared how companies of all sizes can win customer loyalty during mobile moments.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Warner Bros. global procurement explained why an ad verification solution can improve marketing ROI.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
Time Inc. uses data to improve the viewability of ads placed on its digital properties.
In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.
Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.
Google discussed how programmatic buying can supercharge a digital marketing strategy.