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Search returned: 287 document(s).
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How Brands Across All Categories Are Using Addressable TV
Knowledge Partners March 13, 2023DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
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Driving Tune-In and Retention Amid Unprecedented Show Discovery
Knowledge Partners March 13, 2023DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
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ANA Global CMO Growth Council Quarterly Progress Update — Data Working Team
CMO Content March 9, 2023ANA’s Global CMO Growth Council discussed how to best optimize and create transparency in the programmatic media supply chain and digital ecosystem.
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The Top 5 Reasons for Using Diverse-Owned Media Outlets
Industry Insights March 6, 2023In today's increasingly complex business environment, brands are facing market conditions that are profoundly different from generations past. Consumers have more choices than ever, are more brand savvy and are socially invested in the brands they use.
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Media Market Update: 2023 Outlook
Knowledge Partners February 28, 2023In the February 2023 edition of Cortex Media’s Media Market Update report, the firm predicts a “slowcession” as the most likely scenario for marketing media spend.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Event Recaps February 16, 2023Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Conference Sessions February 16, 2023In this video, Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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Investment with Diverse Media Suppliers
Event Recaps February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this session discussed the challenges and opportunities of investing with diverse media suppliers.
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Investment with Diverse Media Suppliers
Conference Sessions February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this video discussed the challenges and opportunities of investing with diverse media suppliers.
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The Changing State of Ad Tech
Webinars February 2, 2023The day-to-day of a digital marketer can feel remarkably chaotic, with various forces transforming the digital media environment. In this webinar, John Piccone and Devon MacDonald discussed how companies can take back the advantage and restore their power in the face of the changing state of digital advertising.
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Programmatic Trends and Best Practices
Ask the Expert Answers January 25, 2023What are some trends and best practices in programmatic media buying?
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Going Dark: The Consequences of Pausing Ad Spend
Ask the Expert Answers January 18, 2023What happens if I pause or stop my ad spending due to extraordinary times?
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Industry Perspectives on the Transition to a Multi-currency TV Market
Research Reports January 12, 2023Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.
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Ford's Marla Skiko on Inclusion, Diversity, and Gaming
Industry Insights January 6, 2023Marla Skiko is Global Head of Consumer Connections, Marketing at the Ford Motor Company. She will be a speaker at the ANA Media Conference in February. Bill Duggan, Group Executive Vice President at ANA, sat down with Marla for this interview.
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U.S. Commercial Production Tax Incentives
Industry Insights December 27, 2022Tax incentive programs started to appear about 30 years ago in the film and television industries to keep U.S. productions from going offshore for lower costs. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.
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Can't Find What You're Looking For? Try the ASK Research Service.
Ask the Expert Answers December 6, 2022ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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The Myers Report: Upfront Inflation
Knowledge Partners November 23, 2022Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.
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The Great Unification of Converged TV
Knowledge Partners November 18, 2022To better understand today’s “converged TV” market, Innovid worked with a third-party firm to survey more than 250 brand and agency advertisers in September 2022.
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The Road to Equity: The Journey from Investment to Impact
Conference Highlights November 7, 2022In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.
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The Road to Equity: The Journey from Investment to Impact
Conference Sessions November 7, 2022General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
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