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Search returned: 294 document(s).

  • Programmatic Buying - Watchouts & Solutions

    Event Recaps   May 4, 2016  

    A new ANA/Forrester Research survey provides a view on the "current state of programmatic" among the client-side marketing community while offering recommendations for marketers to improve the effectiveness of their programmatic advertising.

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  • Programmatic Media Buying

    Ask the Expert Answers   May 2, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices in programmatic media buying?”

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  • Why Social Media Holds Keys to Future of TV Advertising

    MediaPost   April 13, 2016  

    To capitalize on the future of TV advertising, marketers should seize the moment and make TV strategies more social — and vice versa.

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  • Programmatic + Creative: 3 Tips to Elevating Your Marketing

    Event Recaps   April 6, 2016  

    This webinar walked through three tips marketers can make today to prepare for data-driven creative strategies and provided a framework (including brand examples) to help you make those changes in your campaign process.

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  • Programmatic + Creative: 3 Tips to Elevating Your Marketing

    Webinars   April 6, 2016  

    This webinar walked through three tips marketers can make today to prepare for data-driven creative strategies and provided a framework (including brand examples) to help you make those changes in your campaign process.

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  • Digital Demands on CMOs: Out-takes from R3’s ADTECH 40

    The Internationalist   April 1, 2016  

    Expansion in the ad tech landscape has led to an incredibly fragmented ecosystem of vendors and technologies, as well as a very convoluted idea of exactly what ad tech is and what role it plays in today’s marketing industry.

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  • Header Bidding

    Ask the Expert Answers   March 28, 2016  

    ANA’s Ask the Expert research service answers the question, "What is header bidding and how is it going to change the programmatic buying space?”

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  • Putting Science Behind the Standards

    Knowledge Partners   March 28, 2016  

    New research on viewability and ad effectiveness can help marketers get the biggest bang for their buck.

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  • Q4 2015 Media Quality Report

    Knowledge Partners   March 15, 2016  

    Integral Ad Science’s Q4 2015 report highlights the state of media quality in global online advertising across display and video inventory.

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  • 2015 Bot Baseline Key Findings: Fraud in Digital Advertising

    Industry Insights   March 11, 2016  

    ANA partnered with White Ops to measure bot fraud (i.e., non-human traffic), and results show that fraud is especially high in programmatic advertising and sourced traffic.

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  • The Evolution of PMB

    ANA Magazine   March 10, 2016  

    Get the key takeaways from a new study by the ANA and Forrester Research on programmatic media buying.

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  • The State of Programmatic Buying

    Survey Data Charts   March 5, 2016  

    A new ANA/Forrester survey provides a view on the “current state of programmatic” among the client-side marketing community.

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  • Programmatic Buying — Focus of New ANA/Forrester Survey

    Event Recaps   March 4, 2016  

    This session revealed survey results on the current state of programmatic media buying among the client-side marketing community while offering recommendations for marketers to improve the effectiveness of their programmatic advertising.

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  • Programmatic Buying — Focus of New ANA/Forrester Survey

    Public Videos   March 4, 2016  

    In this video, Forrester revealed survey results on the current state of programmatic media buying among the client-side marketing community while offering recommendations for marketers to improve the effectiveness of their programmatic advertising.

    view
  • Programmatic Buying — Focus of New ANA/Forrester Survey

    Session Videos   March 4, 2016  

    In this video, Forrester revealed survey results on the current state of programmatic media buying among the client-side marketing community while offering recommendations for marketers to improve the effectiveness of their programmatic advertising.

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  • Unraveling Digital Advertising’s Biggest Issues

    Event Recaps   March 3, 2016  

    The Alliance for Audited Media discussed recent developments concerning digital advertising’s most pressing issues, along with best practices for tackling them.

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  • Opening Remarks: Media’s “Big Four” Concerns

    Event Recaps   March 3, 2016  

    Bob Liodice, president and CEO of ANA, discussed how technology has given rise to concerns that threaten the underpinning of digital marketing.

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  • Optimize Digital Ad Spend by Reducing Fraud — Newly Released Industry Study

    Event Recaps   March 3, 2016  

    For the second year in a row, ANA partnered with White Ops to measure bot fraud (i.e., non-human traffic) and found that fraud is especially high in programmatic advertising and sourced traffic.

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  • Around the Media World with a Leading Wall Street Analyst

    Event Recaps   March 3, 2016  

    Analyst Brian Weiser shared his perspective on urgent issues affecting the media world, including key digital advertising trends, the television industry, and trends in marketing tech.

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  • Around the Media World with a Leading Wall Street Analyst

    Public Videos   March 3, 2016  

    In this video, Analyst Brian Weiser shared his perspective on urgent issues affecting the media world, including key digital advertising trends, the television industry, and trends in marketing tech.

    view

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