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Search returned: 251 document(s).
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Can Movie Theaters Still Reel in Advertisers?
Champions of Growth Podcast September 27, 2023Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.
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Spicing up TV: MNTN's Innovative Campaign for Steve-O's Hot Sauce
B2 Awards September 8, 2023MNTN and Steve-O collaborated to create a groundbreaking TV ad campaign using MNTN's innovative platform, resulting in impressive viewer engagement and sales.
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Accelerating Mortgages: The RCG Calculator Success Story
B2 Awards September 8, 2023RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.
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Telcos, Personalization, and the Missing Millions
Knowledge Partners September 5, 2023This report by Intent HQ explores how telecommunications companies (telcos) are underutilizing customer data for marketing, potentially missing out on millions in revenue. The analytic platform fielded a survey of marketers, revealing a disconnect between customer expectations and how operators are currently using data, suggesting a significant opportunity for improvement.
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Why Customers Care About Hyper-Personalization
Knowledge Partners September 5, 2023In this report, data analytics platform Intent HQ argues that consumers are increasingly frustrated with mass marketing tactics that flood them with irrelevant messages. It emphasizes the need for personalized marketing, stating that 91% of consumers prefer brands that provide relevant offers. Failure to personalize could risk pushing customers to competitors.
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Why Insight Plus Activation Adds Up to The Future of Your Customer Experience
Knowledge Partners September 5, 2023This report from data analytics platform Intent HQ discusses the critical role of deep personalization in building customer loyalty and market share, especially in uncertain times for industries like Telcos, Retail, and Financial Services. It aims to guide businesses in achieving effective personalization through insights and automation.
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Giving Privacy a Human Touch
Knowledge Partners September 5, 2023This report from data analytics platform Intent HQ examines the tension between consumer privacy and personalized marketing, highlighting that the promise of enhanced experiences in exchange for personal data has largely gone unfulfilled. The firm argues that improving privacy controls can actually lead to more effective marketing, particularly for telcos.
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Cross-Garden, Not Cross-Channel, Is the Future of TV Advertising
Forward August 29, 2023Most of the streaming video world is happening in "walled gardens," proprietary media and ad delivery platforms that work either somewhat or entirely independently from one another. As marketers wade into the future of television, they'll need a cross-platform approach that works for the brand and the viewer.
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From Grinch to Great: Transforming Your Holiday Marketing Strategy
Webinar Rewinds August 16, 2023It’s never too early to start your holiday marketing plan. In this holiday preparation webinar, discover insights to maximize your business's potential during the coming holiday season.
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Optimizing Programmatic Investment — ANA Study
Webinar Rewinds August 9, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released. In this webinar, ANA's Bill Duggan recapped the study's findings and discussed objectives for the second phase of the project.
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ANA Programmatic Media Supply Chain Transparency Study
Research Reports August 3, 2023The ANA teamed with risk advisory firm Kroll to field a study with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.
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Connecting with Consumers in an Age of Change
Forward July 25, 2023Consumers have a large menu of entertainment options across both linear and streaming media, putting them in control of what, when, where, and how they watch. As the marketplace caters to consumers' changing viewing preferences, there are several guiding principles that advertisers can follow to connect with viewers in a dawning age of change.
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How PointsBet Used Granular Data to Gain Market Share with Canadian Sports Bettors
Smarties Awards July 24, 2023As online single-game sports betting was legalized in Ontario, PointsBet sought to enter the market and grow its customer base by driving new account sign-ups through a machine learning-powered digital advertising campaign with AdTheorent.
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Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
Knowledge Partners July 19, 2023A study by Sounds Profitable reveals five key findings to boost podcast ad revenues. The research emphasizes the need to increase awareness among buyers, improve ad tech targeting and measurement tools, address friction in the buying process, and focus on creative and content quality.
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Programmatic Town Hall
Conference Session Videos July 19, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.
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The Benefits of Buying Group Scoring
Knowledge Partners July 18, 2023Buying group scoring is crucial for identifying high-quality B2B leads. It uses engagement, lead, account, and buying group scoring to prioritize prospects. Marketers using this approach see better results, improved metrics, increased revenue, and higher goal achievement. They are confident in proving their value and using the right data.
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Programmatic Advertising 101
Knowledge Partners July 18, 2023Anteriad offers a crash course on programmatic advertising for B2B marketing. It provides four quick tips: understanding programmatic advertising types, selecting the right ad platform, choosing the appropriate advertising type, and aligning programmatic strategies with the marketing funnel.
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An Open Letter to Good Brands
Industry Insights July 17, 2023Is your agency failing you by keeping your ads away from the general news?
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Will 2023 Be an Upfront for the Ages?
Forward July 13, 2023The nature of TV continues to change, but reaching consumers with video commercials remains critically important. While consumers still have an insatiable desire for "television" programming, they are now opportunistic about the devices and services they use to watch content. Have the 2023 upfronts cleared a path to the future of advertising in the world of converged TV?
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ANA Programmatic Media Supply Chain Transparency Study — Kroll Report
Research Reports June 20, 2023Kroll served as the investigative/qualitative research partner for ANA's study focused on open web programmatic advertising. Insights from Kroll have been integrated into the “First Look” report, and the full report from Kroll will be available soon.
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