Search Results for All Content (access may be restricted)
Search returned: 334 document(s).
-
Account-Based Marketing Is On the Rise
B2B Marketer December 28, 2022Account-based marketing (ABM) is no longer the domain of giant tech companies with the resources to deploy bespoke programs targeting accounts that are likely to have the most profitable impact in the long run. According to a recent survey, most B2B organizations that have not yet adopted an ABM strategy plan to do so within the next 12 months.
view -
Moving as One: How e2open and Merkle Leverage Audience Data to Fuel Effective Marketing Plans
Event Recaps December 7, 2022e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.
view -
To Gate or Not To Gate? That’s Not the Question
Knowledge Partners September 8, 2022This ebook from Park & Battery provides tips and insights for how B2B marketers can optimize their content marketing strategy to contend with the realities of the 21st century sales cycle.
view -
What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (and Other Data Puns)
Webinars September 7, 2022B2B companies have been gathering data about their audiences for years, some better than others. In this webinar, join EY’s Lou Cohen and Verizon Business’s Ben Pollack as they discuss the future of demand generation for B2B companies.
view -
Lead Generation
Ask the Expert Answers August 10, 2022What are the best ways to generate leads for my business?
view -
How to Improve Lead Scoring
Ask the Expert Answers August 3, 2022How can I improve my lead scoring process to identify the strongest leads?
view -
Sendbird Tackles Demand Generation
B2 Awards July 20, 2022Sendbird strove to optimize both its paid program and SEO strategy to improve organic and paid ad performance, drive leads, and unlock the full potential and value in its sales pipeline.
view -
Hilton Uses Omni-Channel Campaign and Consistent Messaging to Connect with Its Most Important Clients
B2 Awards July 18, 2022With the desire to position event planners — who struggled mightily during the early phases of the pandemic — as the heroes of its industry, Hilton launched its first-ever B2B campaign, an omni-channel effort that celebrated a return to travel and the individuals who made it happen.
view -
How Broadridge’s Interactive Experience Assuaged Customer Concerns and Generated Millions in New Business
B2 Awards July 18, 2022To show potential customers that its wealth management platform was equipped to solve their most pressing needs for years to come, Broadridge created an interactive web experience that catered to several different customer profiles and the issues most pressing to each of them.
view -
Verizon Earned Millions in New Business with This ABM Campaign
B2 Awards July 17, 2022For its “Project Thor” campaign, Verizon applied account-based marketing and personalization tactics to help key senior executives and decision makers go beyond their perception of the brand as merely a mobile network service provider and begin to view it as a potential word-class digital transformation partner.
view -
How A Few Small Tweaks Made a World of Difference for Splunk’s Lead Generation Strategy
B2 Awards July 16, 2022By using a data-driven approach for classifying its key target audiences and serving them messaging via multiple digital channels, Splunk was able to optimize its lead generation efforts and drive a wealth of new business for its brand.
view -
How One B2B Brand Used a 3D Animation to Drive New Product Sales
B2 Awards July 12, 2022Trelleborg Marine & Infrastructure, a global leader in polymer solutions, used an interactive 3D animation and a data-rich email and LinkedIn campaign to achieve impressive results in telling prospects about its new DynaMoor product.
view -
DISQO Campaign Reveals How Slight Change in Creative Presentation Can Yield Impressive Results
B2 Awards July 12, 2022With a fun spin on the presentation of dry research and data reports, DISQO, a start-up provider of digital advertising effectiveness measurement, was able to convince several new brands to adopt its measurement platform, generating thousands of dollars in new business for the emerging company.
view -
Pitney Bowes Generates Leads with a Survey
B2 Awards July 11, 2022After the USPS raised delivery rates and changed delivery standards, Pitney Bowes conducted an online survey of mailers and gained insight into the specific needs each prospect faced.
view -
Lead Generation for a Disruptive Clean Air Solution for Manufacturers
B2 Awards July 11, 2022Duroair used a content marketing campaign to promote its retractable clean room and improve lead generation.
view -
Markers, Set, Go!
B2 Awards July 10, 2022O2 enacted a lead generation program, targeting IT and procurement decision-makers across all public and private sector companies with more than 500 employees.
view -
Maytag Commercial Laundry Relaunch
B2 Awards July 10, 2022Maytag repositioned and relaunched its product line for the commercial laundry industry with a full funnel campaign.
view -
This Cell Research-Inspired Artwork Was a Game Changer for Gibco
B2 Awards July 9, 2022To regain relevance and drive a deeper emotional connection with consumers, Thermo Fisher Scientific’s Gibco brand paired cell research scientists with world-renowned artists in various media, asking them to create original artwork inspired by scientific research.
view -
The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
B2 Awards July 9, 2022With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
view -
How Lenovo Used Innovative Personalization to Drive Its Business to New Heights
B2 Awards July 9, 2022Using market research to better understand its various customer segments, Lenovo designed a multi-pronged campaign that combined account-based marketing principles with demand generation techniques to engage its customers and prospects more deeply and generate a wealth of new business opportunities.
view