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Search returned: 359 document(s).

  • Project Conquest

    B2 Awards   August 12, 2021  

    Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.

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  • Verizon 2020 Data Breach Investigation Report Program

    B2 Awards   August 12, 2021  

    Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.

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  • How Trelleborg Docking & Mooring Improved Its Demand Generation

    B2 Awards   August 12, 2021  

    Trelleborg Docking & Mooring engaged the port community on docking and mooring to highlight two new products in the SmartPort ecosystem: “DynaMoor” and “AutoMoor.”

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  • NYDIG’s Award-Winning Website Relaunch

    B2 Awards   August 12, 2021  

    NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.

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  • Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools

    B2 Awards   August 12, 2021  

    With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.

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  • From National Instruments to NI: How This Brand Excelled with a Rebrand Effort

    B2 Awards   August 12, 2021  

    As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.

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  • How Conduent Used Short Copy and Striking Imagery to Move Forward

    B2 Awards   August 12, 2021  

    Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.

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  • USPS No Surcharge Campaign

    B2 Awards   August 12, 2021  

    USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.

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  • Trademark: What Mark Will You Leave?

    B2 Awards   August 12, 2021  

    Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.

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  • Time to Adapt

    B2 Awards   August 12, 2021  

    Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.

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  • John Deere’s Run Your World

    B2 Awards   August 12, 2021  

    With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.

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  • Giving Away Leads to Help Companies Fight the Pandemic Downturn

    B2 Awards   August 12, 2021  

    INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever

    B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • LEGO’s “Hannah Rebuilds It” Inspires a Generation of STEAM Educators and Students

    B2 Awards   August 12, 2021  

    With the goal of raising brand awareness and engagement for its LEGO Education brand, LEGO launched a campaign that used inspiring video and print content to engage educators and make them aware of the brand’s SPIKE Prime learning solution for STEAM students.

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  • Jumpstarting Brand and Demand

    B2 Awards   August 12, 2021  

    Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.

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  • B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow

    Event Recaps   July 22, 2021  

    Forced to evaluate its direction at the start of the pandemic, LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.

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  • B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow

    Session Videos   July 22, 2021  

    In this video, learn why LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.

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  • B2B Virtual Events, Re-Imagined

    Google   June 11, 2021  

    Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

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  • Building Lifetime Value Is a Long-Term Commitment

    B2B Marketer   May 26, 2021  

    At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.

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  • B2B Marketers Face a Crossroads

    B2B Marketer   May 12, 2021  

    B2B marketers have been investing more heavily in brand advertising in the past few years, realizing that they need to espouse what they stand for beyond offering competitive prices. At the same time, the pandemic has caused B2B companies to reevaluate their marketing priorities as the top and bottom lines take on new urgency.

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