Search Results for All Content (access may be restricted)
Search returned: 359 document(s).
-
Project Conquest
B2 Awards August 12, 2021Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.
view -
Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
view -
How Trelleborg Docking & Mooring Improved Its Demand Generation
B2 Awards August 12, 2021Trelleborg Docking & Mooring engaged the port community on docking and mooring to highlight two new products in the SmartPort ecosystem: “DynaMoor” and “AutoMoor.”
view -
NYDIG’s Award-Winning Website Relaunch
B2 Awards August 12, 2021NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.
view -
Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools
B2 Awards August 12, 2021With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.
view -
From National Instruments to NI: How This Brand Excelled with a Rebrand Effort
B2 Awards August 12, 2021As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.
view -
How Conduent Used Short Copy and Striking Imagery to Move Forward
B2 Awards August 12, 2021Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.
view -
USPS No Surcharge Campaign
B2 Awards August 12, 2021USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.
view -
Trademark: What Mark Will You Leave?
B2 Awards August 12, 2021Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.
view -
Time to Adapt
B2 Awards August 12, 2021Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.
view -
John Deere’s Run Your World
B2 Awards August 12, 2021With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.
view -
Giving Away Leads to Help Companies Fight the Pandemic Downturn
B2 Awards August 12, 2021INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.
view -
Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever
B2 Awards August 12, 2021Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.
view -
LEGO’s “Hannah Rebuilds It” Inspires a Generation of STEAM Educators and Students
B2 Awards August 12, 2021With the goal of raising brand awareness and engagement for its LEGO Education brand, LEGO launched a campaign that used inspiring video and print content to engage educators and make them aware of the brand’s SPIKE Prime learning solution for STEAM students.
view -
Jumpstarting Brand and Demand
B2 Awards August 12, 2021Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.
view -
B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow
Event Recaps July 22, 2021Forced to evaluate its direction at the start of the pandemic, LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.
view -
B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow
Session Videos July 22, 2021In this video, learn why LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.
view -
B2B Virtual Events, Re-Imagined
Google June 11, 2021Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.
view -
Building Lifetime Value Is a Long-Term Commitment
B2B Marketer May 26, 2021At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.
view -
B2B Marketers Face a Crossroads
B2B Marketer May 12, 2021B2B marketers have been investing more heavily in brand advertising in the past few years, realizing that they need to espouse what they stand for beyond offering competitive prices. At the same time, the pandemic has caused B2B companies to reevaluate their marketing priorities as the top and bottom lines take on new urgency.
view