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  • So You Want to Create B-to-B Buyer Personas… Now What?

    Knowledge Partners   December 2, 2016  

    This guide can get you started on creating insightful buyer personas.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Account-Based Marketing in B-to-B

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B-to-B organization?”

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  • PG&E: B-to-B Insights in Digital and Mobile Outreach

    Event Recaps   November 8, 2016  

    PG&E revealed how it’s tapping into current mobile and digital trends to engage its customers to take an active role in managing their energy.

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  • B-to-B Content Marketing

    Insight Briefs   October 29, 2016  

    The term “content marketing” rose to prominence over the last three years, but the fact is that B-to-B marketers have been using non-advertising content to build their brands and convince decision-makers for years. However, the practice has evolved significantly in today’s digital- and mobile-driven market. The ANA compiled the best content marketing practices from top B-to-B brands across categories, and took a look at the emerging trends that will help marketers grow their business going forward.

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  • How B-to-B Marketers Can Drive Growth

    Research Reports   October 28, 2016  

    According to new research from the ANA, in partnership with GfK, B-to-B marketers have the opportunity to become strategic drivers of business growth. Read the full report.

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  • B-to-B Campaigns and Content Marketing: Going Beyond Just Leads

    Webinars   October 5, 2016  

    In this webinar, learn why it's important to have one, unified process for planning, building, and distributing content for the entire customer journey.

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  • FDIC Tradeshow

    Effie Awards   October 5, 2016  

    TECGEN, a new brand of protective fire gear, took an unconventional approach at the largest industry tradeshow and got buzz, trial, and impressive results.

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  • How to Generate More Leads with Your Content

    Industry Insights   September 19, 2016  

    Content marketing is a waste of time if it doesn't generate leads for your brand. Learn how to make your content work harder with these handy tips.

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  • Improve Your Account-Based Marketing with Content Personalization

    Knowledge Partners   August 25, 2016  

    Brightinfo shares tips for improving content ROI by combining account-based marketing with personalization.

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  • Account-Based Marketing: The Key to Driving ROI

    Event Recaps   August 17, 2016  

    John Dering, director of marketing programs at Demandbase, discussed how B-to-B brands can use account-based marketing to identify leads more efficiently.

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  • Account-Based Marketing: The Key to Driving ROI

    Webinars   August 17, 2016  

    In this webinar video, John Dering, director of marketing programs at Demandbase, discussed how B-to-B brands can use account-based marketing to identify leads more efficiently.

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  • The Account-Based Marketing Checklist

    Industry Insights   August 10, 2016  

    60 percent of B-to-B marketers attribute a revenue growth of 10 percent or more to account-based marketing. With this much effectiveness, it's time to run down the account-based marketing checklist and launch your own ABM strategy.

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  • TouchPoints

    B-to-B Marketer   July 26, 2016  

    Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

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  • How B-to-B Marketers Can Drive Business Results

    Event Recaps   July 26, 2016  

    A panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

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  • Transforming Marketing Into a Business Driver

    Event Recaps   July 26, 2016  

    Navient shared its journey to transform its marketing department into a driver of business growth.

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  • IBM Shares the "Seven Truths of Marketing"

    Event Recaps   July 26, 2016  

    IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

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  • The Power of Internal Communication in Building Culture and Driving "No Excuses" Customer Service

    Event Recaps   July 19, 2016  

    Coyote shared the history of its internal marketing and communications program and how other companies can leverage culture to support growth.

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  • Getting to the Heart of Strategy Through Innovation

    Event Recaps   July 19, 2016  

    Hallmark Business Connections, a B-to-B division of Hallmark, used relationship building as a way to expand its business.

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  • A Unique Story of B-to-B Growth and Transformation

    Event Recaps   July 19, 2016  

    Using integrated inbound marketing, a small ingredient supplier reinvented itself into a creative force and thought leader in its culinary category.

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