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Content marketing is a waste of time if it doesn't generate leads for your brand. Learn how to make your content work harder with these handy tips.

Brightinfo shares tips for improving content ROI by combining account-based marketing with personalization.

60 percent of B-to-B marketers attribute a revenue growth of 10 percent or more to account-based marketing. With this much effectiveness, it's time to run down the account-based marketing checklist and launch your own ABM strategy.

Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

A panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

Navient shared its journey to transform its marketing department into a driver of business growth.

IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

Coyote shared the history of its internal marketing and communications program and how other companies can leverage culture to support growth.

Hallmark Business Connections, a B-to-B division of Hallmark, used relationship building as a way to expand its business.

Five insights from how Juniper created a digital demand generation strategy that would help its partners stay engaged and bring in new customers.

HCL Technologies partnered with LinkedIn to create a community for IT executives, and produced content aimed at elevating IT’s role within organizations.

Lenovo’s “Users Happen” campaign featured “war stories” from IT professionals about troublesome users in an attempt to engage and resonate with its target audience.

Trading Technologies streamlined its website to deepen user engagement and introduce a new trading platform, TT.

Trelleborg underwent a digital marketing transformation to substantially increase ROI on marketing.

Paper manufacturer Domtar created a magazine to internally and externally communicate its brand message.

Accenture created a new business, Accenture Strategy, and targeted the C-suite with a multimedia campaign.

Natural gas processor DCP Midstream encouraged employees to have healthier lifestyles with “Listen To Your Body,” an internal wellness program.

Commercial ingredient brand Tate & Lyle completely overhauled its tradeshow presence to drive more high-quality leads, and engage buyers with an experience that went beyond free sampling.

Rockwell Automation created a cross-channel campaign to drive awareness and excitement for the brand’s exhibition at the annual Offshore Technology Conference.

Merck Animal Health launched an advocacy campaign to drive awareness of the ubiquity of the disease kennel cough and increase sales of its vaccine, Nobivac KC.