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Search returned: 371 document(s).

  • How to Start an ABM Program That Works

    B2B Marketer   April 6, 2022  

    A rising number of B2B marketers are starting to adopt account-based marketing (ABM) strategies. But developing ABM programs can't be done quickly, and it requires a concerted effort to align sales and marketing departments.

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  • Many B2B Brands See Themselves As Ethical — Do Their Customers?

    B2B Marketer   February 9, 2022  

    B2B marketers see themselves as more ethical and honest than average, according to a recent Forrester survey. However, separate studies show that people have a different take, causing a trust gap within vertical sectors. To start to close the gap, B2B organizations need to conduct a comprehensive assessment of their brand and figure out where the weak spots lie.

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  • How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic

    Smarties Awards   December 28, 2021  

    With pandemic lockdowns threatening the value of Deloitte’s United States Golf Association sponsorship, the company turned to augmented reality, creating an app that allowed viewers to personalize their U.S. Open viewing experience.

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  • Email Marketing Is Changing

    B2B Marketer   November 10, 2021  

    Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.

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  • Digital Display Advertising Is on the Upswing

    B2B Marketer   October 27, 2021  

    While search still commands the biggest portion of the budgeting pie, display advertising is poised to pull even with search in 2022 and overtake it in 2023. As digital spending continues to shift, B2B companies are looking to optimize all their various online ad formats and drive better outcomes.

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  • The Next Revolution: Customer Value

    Webinars   October 6, 2021  

    In this webinar, learn how investors view customer value, how they measure it, and what skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base.

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  • Connecting Experiences for ABX Transformation

    Webinars   September 23, 2021  

    In this webinar, Caroline Caldwell, Director, B2B Strategy at Merkle B2B, shared the five-step methodology and activation framework to building a high-performance ABX strategy at your company.

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  • How Conduent Used Short Copy and Striking Imagery to Move Forward

    B2 Awards   August 12, 2021  

    Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.

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  • Time to Adapt

    B2 Awards   August 12, 2021  

    Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.

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  • NYDIG’s Award-Winning Website Relaunch

    B2 Awards   August 12, 2021  

    NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever

    B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • Verizon 2020 Data Breach Investigation Report Program

    B2 Awards   August 12, 2021  

    Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.

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  • Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools

    B2 Awards   August 12, 2021  

    With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.

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  • How Trelleborg Docking & Mooring Improved Its Demand Generation

    B2 Awards   August 12, 2021  

    Trelleborg Docking & Mooring engaged the port community on docking and mooring to highlight two new products in the SmartPort ecosystem: “DynaMoor” and “AutoMoor.”

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  • LEGO’s “Hannah Rebuilds It” Inspires a Generation of STEAM Educators and Students

    B2 Awards   August 12, 2021  

    With the goal of raising brand awareness and engagement for its LEGO Education brand, LEGO launched a campaign that used inspiring video and print content to engage educators and make them aware of the brand’s SPIKE Prime learning solution for STEAM students.

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  • Giving Away Leads to Help Companies Fight the Pandemic Downturn

    B2 Awards   August 12, 2021  

    INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.

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  • From National Instruments to NI: How This Brand Excelled with a Rebrand Effort

    B2 Awards   August 12, 2021  

    As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.

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  • Jumpstarting Brand and Demand

    B2 Awards   August 12, 2021  

    Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.

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  • USPS No Surcharge Campaign

    B2 Awards   August 12, 2021  

    USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.

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  • Project Conquest

    B2 Awards   August 12, 2021  

    Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.

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