Search Marketing Knowledge Center

Five Reasons Why DOOH Is a Heads-Up Move for CPG Brands

Forward June 2, 2022

As restrictions related to COVID-19 loosen across the U.S. and consumers return to offices and in-person shopping, digital out-of-home advertising can help brands meet consumers with context-based messaging that changes in real time.

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Previously Cast Aside, QR Codes Are Making a Comeback

ANA Magazine May 6, 2022

Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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How Epsolòn Went Against the Grain to Find Success in a Competitive Market

REGGIE Awards April 21, 2022

Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”

ECHO Awards March 29, 2022

With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.

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Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community

Event Recaps February 11, 2022

Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.

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Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community

Session Videos February 11, 2022

In this video, Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.

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Pantene Family Pride

Multicultural Excellence Awards December 30, 2021

Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.

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How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales

Smarties Awards December 28, 2021

Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.

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Nautilus Lights Up Guangzhou

Smarties Awards December 28, 2021

To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.

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Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification

Smarties Awards December 28, 2021

With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.

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Four Things Marketers Need to Know About OOH for 2022

Forward December 16, 2021

Changes wrought by the pandemic offer marketers the opportunity to leverage new technologies in out-of-home advertising. Here are four things marketers should consider about OOH in 2022.

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Out-of-Home Advertising Is the Ultimate Contextual Medium

Forward September 28, 2021

Out-of-home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades.

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Marketers Tout the Return of In-Person Events

ANA Magazine August 20, 2021

As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.

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Selling Video Conferencing as a Collaboration Tool

B2 Awards August 12, 2021

Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.

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Put the “U” Back in Syrac_se

B2 Awards August 12, 2021

The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.

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Zekelman Industries — Make It Here

B2 Awards August 12, 2021

Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.

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Why Video Out-of-Home Can’t Be Overlooked

Forward July 8, 2021

With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.

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Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan

Webinars June 24, 2021

While the pandemic altered marketing plans for every brand, the economic recovery is well underway. In this webinar, learn how OOH is poised to power brands to greater success in 2021.

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