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  • Five Reasons Why DOOH Is a Heads-Up Move for CPG Brands

    Forward   June 2, 2022  

    As restrictions related to COVID-19 loosen across the U.S. and consumers return to offices and in-person shopping, digital out-of-home advertising can help brands meet consumers with context-based messaging that changes in real time.

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  • Previously Cast Aside, QR Codes Are Making a Comeback

    ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

    REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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  • Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”

    ECHO Awards   March 29, 2022  

    With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.

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  • Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community

    Event Recaps   February 11, 2022  

    Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.

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  • Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community

    Session Videos   February 11, 2022  

    In this video, Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.

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  • Pantene Family Pride

    Multicultural Excellence Awards   December 30, 2021  

    Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.

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  • How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales

    Smarties Awards   December 28, 2021  

    Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.

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  • Nautilus Lights Up Guangzhou

    Smarties Awards   December 28, 2021  

    To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.

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  • Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification

    Smarties Awards   December 28, 2021  

    With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.

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  • Four Things Marketers Need to Know About OOH for 2022

    Forward   December 16, 2021  

    Changes wrought by the pandemic offer marketers the opportunity to leverage new technologies in out-of-home advertising. Here are four things marketers should consider about OOH in 2022.

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  • Out-of-Home Advertising Is the Ultimate Contextual Medium

    Forward   September 28, 2021  

    Out-of-home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades.

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  • Marketers Tout the Return of In-Person Events

    ANA Magazine   August 20, 2021  

    As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.

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  • Selling Video Conferencing as a Collaboration Tool

    B2 Awards   August 12, 2021  

    Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.

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  • Put the “U” Back in Syrac_se

    B2 Awards   August 12, 2021  

    The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.

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  • Zekelman Industries — Make It Here

    B2 Awards   August 12, 2021  

    Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.

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  • Why Video Out-of-Home Can’t Be Overlooked

    Forward   July 8, 2021  

    With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.

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  • Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan

    Webinars   June 24, 2021  

    While the pandemic altered marketing plans for every brand, the economic recovery is well underway. In this webinar, learn how OOH is poised to power brands to greater success in 2021.

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  • How to Launch an Always-Ready OOH Campaign

    Session Videos   May 27, 2021  

    In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • How to Launch an Always-Ready OOH Campaign

    Event Recaps   May 27, 2021  

    Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

    view