Search Results for All Content (access may be restricted)
Search returned: 125 document(s).
-
How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
view -
How to Master Digital Out-of-Home Advertising
Forward November 3, 2022The wide variety of environments and the novelty of digital out-of-home (DOOH) can make the medium feel intimidating. But, when done right, DOOH can be a seamless addition to a brand's marketing mix. Here are three ways marketers can maximize their creative strategy using DOOH.
view -
5 OOH Myths Marketers Should Stop Buying Into
Industry Insights November 3, 2022Want a true sign of the channel’s recovery? OOH advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion – nearly equivalent to pre-pandemic highs when Q2 2019 OOH revenues totaled a record-breaking $2.69 billion.
view -
The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH
Webinars September 29, 2022In this webinar, learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways and how your brand can rethink the blend of data and creative to get a leg up on the competition.
view -
How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services
In-House Excellence Awards September 29, 2022The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.
view -
Citi Bike Turns Rides into Meals for Children
In-House Excellence Awards September 20, 2022Citi turned bike riding into a means of driving donations to No Kids Hungry during the holiday season.
view -
How Out-of-Home Can Rise Above in Regulated Industries
Forward September 13, 2022Many financial service marketers may see data-driven advertising as too complicated to include in their media strategies, but digital out-of-home advertising can offer regulation-friendly targeting with measurable returns. Here are four DOOH strategies financial service marketers should consider.
view -
Using Innovative Creative to Inspire Tourists to Visit Alabama
Event Recaps September 9, 2022The Alabama Tourism Department discussed how it used content marketing and a multi-sensory/omnichannel marketing strategy to triple tourism.
view -
Five Reasons Why DOOH Is a Heads-Up Move for CPG Brands
Forward June 2, 2022As restrictions related to COVID-19 loosen across the U.S. and consumers return to offices and in-person shopping, digital out-of-home advertising can help brands meet consumers with context-based messaging that changes in real time.
view -
Previously Cast Aside, QR Codes Are Making a Comeback
ANA Magazine May 6, 2022Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.
view -
How Epsolòn Went Against the Grain to Find Success in a Competitive Market
REGGIE Awards April 21, 2022Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.
view -
Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”
ECHO Awards March 29, 2022With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.
view -
Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Event Recaps February 11, 2022Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
view -
Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Conference Sessions February 11, 2022In this video, Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
view -
Pantene Family Pride
Multicultural Excellence Awards December 30, 2021Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.
view -
Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification
Smarties Awards December 28, 2021With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.
view -
How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales
Smarties Awards December 28, 2021Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.
view -
Nautilus Lights Up Guangzhou
Smarties Awards December 28, 2021To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.
view -
Four Things Marketers Need to Know About OOH for 2022
Forward December 16, 2021Changes wrought by the pandemic offer marketers the opportunity to leverage new technologies in out-of-home advertising. Here are four things marketers should consider about OOH in 2022.
view -
Out-of-Home Advertising Is the Ultimate Contextual Medium
Forward September 28, 2021Out-of-home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades.
view