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  • How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry

    Multicultural Excellence Awards   December 26, 2022  

    Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.

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  • How to Master Digital Out-of-Home Advertising

    Forward   November 3, 2022  

    The wide variety of environments and the novelty of digital out-of-home (DOOH) can make the medium feel intimidating. But, when done right, DOOH can be a seamless addition to a brand's marketing mix. Here are three ways marketers can maximize their creative strategy using DOOH.

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  • 5 OOH Myths Marketers Should Stop Buying Into

    Industry Insights   November 3, 2022  

    Want a true sign of the channel’s recovery? OOH advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion – nearly equivalent to pre-pandemic highs when Q2 2019 OOH revenues totaled a record-breaking $2.69 billion.

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  • The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH

    Webinars   September 29, 2022  

    In this webinar, learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways and how your brand can rethink the blend of data and creative to get a leg up on the competition.

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  • How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services

    In-House Excellence Awards   September 29, 2022  

    The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.

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  • Citi Bike Turns Rides into Meals for Children

    In-House Excellence Awards   September 20, 2022  

    Citi turned bike riding into a means of driving donations to No Kids Hungry during the holiday season.

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  • How Out-of-Home Can Rise Above in Regulated Industries

    Forward   September 13, 2022  

    Many financial service marketers may see data-driven advertising as too complicated to include in their media strategies, but digital out-of-home advertising can offer regulation-friendly targeting with measurable returns. Here are four DOOH strategies financial service marketers should consider.

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  • Using Innovative Creative to Inspire Tourists to Visit Alabama

    Event Recaps   September 9, 2022  

    The Alabama Tourism Department discussed how it used content marketing and a multi-sensory/omnichannel marketing strategy to triple tourism.

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  • Five Reasons Why DOOH Is a Heads-Up Move for CPG Brands

    Forward   June 2, 2022  

    As restrictions related to COVID-19 loosen across the U.S. and consumers return to offices and in-person shopping, digital out-of-home advertising can help brands meet consumers with context-based messaging that changes in real time.

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  • Previously Cast Aside, QR Codes Are Making a Comeback

    ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

    REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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  • Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”

    ECHO Awards   March 29, 2022  

    With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.

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  • Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community

    Event Recaps   February 11, 2022  

    Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.

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  • Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community

    Conference Sessions   February 11, 2022  

    In this video, Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.

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  • Pantene Family Pride

    Multicultural Excellence Awards   December 30, 2021  

    Pantene leveraged out-of-home (OOH) channels and the real stories of LGBTQ families coming together through hair care to empower members of the community to be themselves and position itself as a hair care brand that supports diversity and inclusion.

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  • Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification

    Smarties Awards   December 28, 2021  

    With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.

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  • How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales

    Smarties Awards   December 28, 2021  

    Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.

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  • Nautilus Lights Up Guangzhou

    Smarties Awards   December 28, 2021  

    To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.

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  • Four Things Marketers Need to Know About OOH for 2022

    Forward   December 16, 2021  

    Changes wrought by the pandemic offer marketers the opportunity to leverage new technologies in out-of-home advertising. Here are four things marketers should consider about OOH in 2022.

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  • Out-of-Home Advertising Is the Ultimate Contextual Medium

    Forward   September 28, 2021  

    Out-of-home (OOH) may be advertising’s oldest medium, but time and time again, OOH has proven resilient in a dynamic ad industry that has evolved greatly over many decades.

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