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Search returned: 62 document(s).
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How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
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Sedano’s Honors Hispanic Customers with a Taste of Home
Multicultural Excellence Awards December 22, 2022To celebrate its 60th anniversary and pay homage to the Hispanic customers who have made the brand’s success possible, Sedano’s produced a special edition of its Neustra Sazón magazine, complete with food and drink recipes meant to honor Hispanic heritage.
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Burger King Used Authentic Photography to Promote Its New All-Natural Menu
Multicultural Excellence Awards December 18, 2022With its “Non Artificial Mexico” campaign, Burger King seized on the popular perception that Mexican advertising is inauthentic and used it to promote its brand new, all-natural restaurant menu.
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Innovations in Direct Marketing and The Future of Catalogs
Event Recaps November 30, 2022John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.
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The Paper Market: Status and Forecast for 2023
Event Recaps November 30, 2022Lindenmeyr Munroe, a leading paper distribution company, provided an update on the paper market.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Intergenerational Wealth Transfer Campaign
B2 Awards July 16, 2022Vanguard Financial Advisor Services created an integrated, multichannel campaign that provided financial advisors with an ecosystem of relevant content highlighting challenges, opportunities, and potential solutions behind the $68 trillion wealth transfer from baby boomers to their children and grandchildren.
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The Campaign That Spoke to CMOs
B2 Awards July 14, 2022The campaign partnership with CIO and Fortune boosted awareness and engagement, particularly among the C-level audience.
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Print Marketing Urges Mining to Go Electric
B2 Awards July 10, 2022ABB promoted electrification as a way to achieve sustainability in the mining industry.
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Pioneer: Married a Farmer
B2 Awards July 10, 2022Pioneer improved its brand perception with a viral print ad that challenged stereotypes about farmers.
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Huggies "We Got You, Baby": A Creative Platform to Help Parents Navigate Babyhood
ECHO Awards March 29, 2022Huggies leveraged an omnichannel campaign, which included email, social, and a Super Bowl ad, to introduce a creative platform meant to help new parents navigate parenthood.
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Direct Mail, Print, and Supply Chain Issues
Ask the Expert Answers March 10, 2022ANA’s Ask the Expert research service answers the question, “How have direct mail and print been affected by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"
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Olay Showcases the Beauty of STEM
Multicultural Excellence Awards December 30, 2021A print campaign for Olay was written in STEM languages, using real female STEM experts from diverse professional and cultural backgrounds as the faces of the campaign.
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VinFast Leads Has Record-Breaking Pre-Sale Campaign on Vietnam’s First-Ever Electric Vehicle
Smarties Awards December 28, 2021VinFast wanted to give the nation of Vietnam its first electric vehicle. With the launch of its VF e34 model, VinFast used organic social media buzz and a PR campaign to drive a pre-order campaign that was likely the most successful in the history of Vietnam.
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Promoting COVID Safety with a Graphic Novel
In-House Excellence Awards December 21, 2021The Wonderful Company created a graphic novel to encourage compliance with COVID safety precautions.
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Uncensored: Stories of Black Professionals at Deloitte
In-House Excellence Awards December 21, 2021To foster empathy and educate people about racial bias and injustice, Deloitte developed a visual series highlighting the difficult experiences Black professionals face.
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Showcasing Design Paper with a “Lookbook” of Artists’ Work
B2 Awards August 12, 2021Mondi promoted a new line of design paper with a “lookbook” that showcased the appeal of artists’ work when rendered on Mondi’s paper.
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How D&AD Used Shredded Magazine Pages to Promote Its Masterclasses
B2 Awards August 12, 2021D&AD wanted to promote its training program and needed to break through the wall of gatekeepers that stood between it and business decision-makers. The team shredded its beloved Annual Best Work guide and mailed pieces of it to past winners, appealing to nostalgia and starting a conversation about its Masterclasses.
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How to Win Consumers with Direct Mail
B2 Awards August 12, 2021Printing solutions provider Brother created a campaign during the pandemic to educate IT leaders.
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Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
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