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Search returned: 117 document(s).

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Plum Organics' First National Campaign Seeks to Catalyze “Unfiltered” Sharing among Parents

The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.

The Rebirth of Camacho Cigars

Camacho cigars repositioned its brand as the “bold” alternative to industry standard with new packaging, celebrity partnerships and a series of events across the U.S.

Media’s Mega Users

A profile of the heaviest users across four media sectors: radio, TV, Internet, and print newspaper.

Forbes Puts Native Ad on Cover

The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue.

Fit To Print: Target Buys Time Print Ads Via Programmatic

Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be made available for programmatic buying.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Victory Horse

Godiva drove brand preference among affluent Asian-American consumers with a campaign promoting a limited edition product.

CTCP Smoking Prevention Campaign

The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

Tastic Red Pot Campaign

Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.

Dove Seven-Day Challenge

The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

BlackRock: It’s Time to Be an Investor Again

By focusing on consumer needs, and beginning an intelligent dialogue about financial planning, BlackRock differentiated itself from competition and engaged users like never before.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

Marriott International: Successful In-House/Outside Agency Collaboration

The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

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