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Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Love. Say it with Milk-Bone

Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

Tequila Don Julio – Make Your Move

Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.

Time Warner Cable Business Class

Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”

TNT DALLAS Gas Station Takeover

TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.

Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

A Look Inside PwC’s Cross-Platform Brand Campaign

PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.

How Carhartt Discovered a New Market

Carhartt shared how it increased brand awareness and attracted new consumer groups while staying true to the brand’s century-old identity as champions of hardworking Americans.

Dr Pepper Snapple: Media Integration Story

In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.

Dr Pepper Snapple: Media Integration Story

Dr Pepper built an integrated media campaign around the college football season, playoffs, and championship game.

AARP: Innovation and Integration Across Marketing Channels

AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.

Harnessing the Green Monster: An Integrated Benjamin Moore Case Study

Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.

IKEA Takes Integration on a Home Tour

IKEA formed a team of its employees to travel the country and help consumers see how easy home decoration and organization could be.

Brands as Publishers

The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora

A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.

The Right Stuff

Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

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