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Search returned: 229 document(s).

  • Profit Hunter — A Force with Nature

    B2 Awards   July 15, 2022  

    Embraer’s integrated marketing campaign persuaded airlines of the benefits of its E2 next generation aircraft.

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  • Aruba Instant On Becomes Instant Hit

    B2 Awards   July 12, 2022  

    Aruba promoted its Aruba Instant On service with an integrated marketing campaign.

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  • Tensar Thinks It’s Time for Something New

    B2 Awards   July 11, 2022  

    Tensar used an integrated marketing campaign to promote its new InterAx and Tensar+ engineering products.

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  • Maytag Commercial Laundry Relaunch

    B2 Awards   July 10, 2022  

    Maytag repositioned and relaunched its product line for the commercial laundry industry with a full funnel campaign.

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  • Responding to the Crisis in Ukraine: World Vision

    Event Recaps   June 28, 2022  

    World Vision's Hilary Reynolds shared how her organization mobilized a multi-tiered, omnichannel campaign to promote its disaster relief efforts in Ukraine and surrounding nations. The aim was to provide critical resources to women and children displaced by the war.

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  • How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact

    Event Recaps   June 17, 2022  

    According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.

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  • Direct Mail and the Omnichannel Approaches of Nonprofits

    Event Recaps   June 17, 2022  

    At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.

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  • Direct Mail and the Omnichannel Approaches of Nonprofits

    Conference Sessions   June 17, 2022  

    In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.

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  • How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact

    Conference Sessions   June 17, 2022  

    In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.

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  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

    Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

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  • The Role of Digital Out-of-Home Advertising in the Endemic Era

    Industry Insights   May 18, 2022  

    Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

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  • Storytelling for Tumultuous Times

    Event Recaps   April 29, 2022  

    With business struggling mightily in the first year of the pandemic, Marriott used a content campaign driven by a powerful audience insight to reignite its customers’ passion for travel and to show them how it could be done not just safely, but in a way that was beneficial to society.

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  • Content Marketing in the Influencer Age

    Event Recaps   April 28, 2022  

    Alyson Griffin of State Farm shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.

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  • Content Marketing in the Influencer Age

    Conference Highlights   April 28, 2022  

    Marketers can increase engagement by producing contextually relevant content across the consumer journey.

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  • Content Marketing in the Influencer Age

    Conference Sessions   April 28, 2022  

    In this video, State Farm's Alyson Griffin shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.

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  • Product Marketing 101

    Ask the Expert Answers   April 25, 2022  

    What is product marketing, and how can a brand do it well?

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  • Jameson Celebrates St. Patrick’s Time Off (SPTO)

    REGGIE Awards   April 21, 2022  

    Jameson developed an integrated marketing campaign to help consumers celebrate St. Patrick’s Day during the pandemic.

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  • Flow Launches Disney+ for Them and You

    ECHO Awards   March 29, 2022  

    Flow used an integrated marketing campaign to promote the inclusion of Disney+ to its service.

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  • Allerject Fits Your Life

    ECHO Awards   March 29, 2022  

    Kaléo used an integrated marketing campaign in Canada to promote Allerject, a new auto-injector that is easier to carry and use, disrupting the behavior of anaphylaxis sufferers who had been using EpiPen.

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  • The Power of Integration to Capture and Retain New Donors

    Conference Sessions   February 11, 2022  

    In this video, learn how Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.

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