Search Results for All Content (access may be restricted)

Search returned: 201 document(s).

  • How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy

    Session Videos   August 27, 2021  

    In this video, learn how Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising during the 2020 holiday season.

    view
  • How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy

    Event Recaps   August 27, 2021  

    During the 2020 holiday season, Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising.

    view
  • Fire Up Your Email Program: Automation, Strategy, Creative

    Event Recaps   August 26, 2021  

    Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.

    view
  • Up, Up, and Away!

    Event Recaps   August 25, 2021  

    Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

    view
  • Up, Up, and Away!

    Session Videos   August 25, 2021  

    In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

    view
  • Project Conquest

    B2 Awards   August 12, 2021  

    Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.

    view
  • The Digital Life Index

    B2 Awards   August 12, 2021  

    Publicis Sapient’s Digital Life Index is an ongoing consumer survey designed to expose changes in the digital lives of consumers, creating an ongoing dialogue that fosters new habits and expectations while defining the way people interact with brands.

    view
  • Executing the Big Idea Through to the Point of Purchase

    Session Videos   August 10, 2021  

    In this video, speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

    view
  • Executing the Big Idea Through to the Point of Purchase

    Public Videos   August 10, 2021  

    ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.

    view
  • Serta: Innovation at Every Touchpoint

    Session Videos   August 10, 2021  

    In this video, Laura Brewick discussed how her team combined fun imagery and messaging with informative datapoints to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.

    view
  • Serta: Innovation at Every Touchpoint

    Event Recaps   August 10, 2021  

    Laura Brewick discussed how her team combined fun imagery and messaging with informative datapoints to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.

    view
  • Executing the Big Idea Through to the Point of Purchase

    Event Recaps   August 10, 2021  

    Speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

    view
  • Rick and Morty and Pringles

    REGGIE Awards   May 21, 2021  

    Pringles harnessed the power of animated characters Rick and Morty in a cross-media campaign.

    view
  • From Data Use to Data Obsession

    The Nonprofit Journal   April 28, 2021  

    The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.

    view
  • X Factor

    The Nonprofit Journal   April 28, 2021  

    There are 65.2 million gen Xers in the U.S. and they love to give to causes that are important to them. Nonprofits would be wise to target what some are calling the next great giving generation.

    view
  • Brands Wager on Sports Betting Advertising

    ANA Magazine   March 19, 2021  

    As online sports betting grows popular in the U.S., it’s creating new opportunities for brands. But hesitation around how it might affect a brand’s reputation, along with eyebrow-raising legislation in Europe, may undermine what could be a sure bet.

    view
  • Keeping the Lights On Broadway

    ANA Magazine   February 26, 2021  

    Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.

    view
  • Digital Ad Spending and Trends In 2021: eMarketer's Outlook

    Event Recaps   February 18, 2021  

    2020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this session, Nicole Perrin, Principal Analyst from eMarketer will walk you through the most important points of their latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets. Attendees will learn: How fast digital and traditional media spending will grow in 2021 (and beyond) Which channels are driving more investment in digital ads, and why How the pandemic affected advertisers' digital ad allocations, and which of those shifts will be permanent eMarketer's outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of e-commerce channel advertising

    view
  • How ADT Cracked The Social Code and Grew Its In-House Team

    Event Recaps   February 18, 2021  

    Social and Content Marketing in 2020 required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT's social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations. In this session, attendees will learn: ADT's Social Media and Content talent organization How to build a business case to grow your in-house team Insights into what social content consumers are engaging with

    view
  • The State of Multichannel Marketing in 2021 and Beyond

    Webinars   February 17, 2021  

    In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.

    view