Search Results for All Content (access may be restricted)
Search returned: 221 document(s).
-
Media Is the Flywheel of Marketing Integration
Conference Highlights February 17, 2023The increasing shift toward marketing integration is making media the flywheel for growth.
view -
Molson Coors on Penetrating Culture
Conference Highlights February 17, 2023To win the cultural moments that matter, Molson Coors uses a marketing framework of integration, infiltration, and innovation.
view -
From Adolescence to Adulthood — What’s Next for Retail Media Networks
Conference Sessions February 16, 2023In this video, Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
view -
From Adolescence to Adulthood — What’s Next for Retail Media Networks
Event Recaps February 16, 2023Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
view -
Creating Next-Gen Fan Engagement
Conference Sessions February 16, 2023In this video from the ANA’s 2023 Media Conference, the NFL described how its marketing strategy prioritizes social causes and a careful attention to fan journeys.
view -
Creating Next-Gen Fan Engagement
Event Recaps February 16, 2023At the ANA’s 2023 Media Conference, the NFL described how its marketing strategy prioritizes social causes and a careful attention to fan journeys.
view -
There’s No More Excuses to Not Buy In-App Ads
Industry Insights December 9, 2022“Nomophobia,” or fear of being without a mobile device or beyond contact, is a real thing: more than half (53 percent) of mobile phone users are “anxious” when they cannot locate their phone, run out of battery or credit, or have no network coverage.
view -
How Principal Financial Group Successfully Uses Behavioral Science
Webinars November 9, 2022In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.
view -
Creative Ways Brands Can Gain More Attention
Industry Insights October 13, 2022Coke and other brands with product placements in Season 4 of Stranger Things earned $27 million in brand value according to a YouGov study. If that doesn’t count as audience attention, then I don’t know what does. Yet, many digital advertisers don’t think about it that way yet.
view -
What’s Next in Omnichannel — Personalization and Measurement Offline and Online
Event Recaps October 4, 2022Ray Van Iterson, manager of marketing strategy at USPS, provided insights on why combining online and offline efforts gives marketers the highest chance for success and shared some tips on how to best integrate digital and analog channels into one campaign.
view -
Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
view -
Panadol Shows You How to Take Care After a COVID Vaccine
Internationalist Innovation in Media August 31, 2022To educate consumers about the side effects of a COVID vaccine, Panadol launched "Take Care," a full funnel, multichannel activation.
view -
Guinness Whets Consumers’ Appetite for a Post-Lockdown Beer
Internationalist Innovation in Media August 27, 2022Guinness set out to reignite consumers’ desire to order a pub-poured Guinness after a long pandemic lockdown. Much of the creative turned on the idea that when you really want something, everything around you takes on its appearance, which served as a pretext for drawing attention to everyday objects that resembled a Guinness.
view -
The Virgin Telco Has Appeared to You
Internationalist Innovation in Media August 26, 2022The launch of Virgin Telco, a new telecommunications provider in Spain, was accompanied by an integrated marketing campaign and a multimedia platform that measured the effectiveness of the campaign.
view -
What Is Omnichannel Marketing?
Knowledge Partners August 22, 2022HMI Performance Incentives provides a “101” level overview of omnichannel marketing, and what it means to brand experiences and business in general.
view -
Profit Hunter — A Force with Nature
B2 Awards July 15, 2022Embraer’s integrated marketing campaign persuaded airlines of the benefits of its E2 next generation aircraft.
view -
Aruba Instant On Becomes Instant Hit
B2 Awards July 12, 2022Aruba promoted its Aruba Instant On service with an integrated marketing campaign.
view -
Tensar Thinks It’s Time for Something New
B2 Awards July 11, 2022Tensar used an integrated marketing campaign to promote its new InterAx and Tensar+ engineering products.
view -
Maytag Commercial Laundry Relaunch
B2 Awards July 10, 2022Maytag repositioned and relaunched its product line for the commercial laundry industry with a full funnel campaign.
view -
Responding to the Crisis in Ukraine: World Vision
Event Recaps June 28, 2022World Vision's Hilary Reynolds shared how her organization mobilized a multi-tiered, omnichannel campaign to promote its disaster relief efforts in Ukraine and surrounding nations. The aim was to provide critical resources to women and children displaced by the war.
view