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Search returned: 87 document(s).
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Programmatic Trends and Best Practices
Ask the Expert Answers January 25, 2023What are some trends and best practices in programmatic media buying?
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Can't Find What You're Looking For? Try the ASK Research Service.
Ask the Expert Answers December 6, 2022ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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Media Procurement in an "Unboss" Culture
Event Recaps November 30, 2022Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.
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The Value of a Solid Scope of Work Program
Forward August 25, 2022A concise document describing the major initiatives and tangible deliverables the agency has been tasked to undertake and that details what is both in and out of scope helps avoid uncomfortable conversations later in the year (or project) when perspectives diverge. But sometimes overlooked is the effect a good scope has across the broader organization.
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Procurement 2022: The Good, the Bad, and the Ugly
Research Reports July 28, 2022In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).
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The Legal Issues Involved in Producing Advertising Content
Event Recaps July 27, 2022Samantha Rothaus, associate at Davis+Gilbert LLP, reviewed important legal issues and potential liabilities that arise during commercial productions. She outlined budgeting and bidding considerations, talent and union obligations, matters of insurance, and more.
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Industry Insights June 6, 2022To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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A Day in the Life of Marketing Procurement
Conference Sessions May 4, 2022In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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A Day in the Life of Marketing Procurement
Event Recaps May 4, 2022A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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Four Procurement Changes for 2022
Conference Sessions May 2, 2022In this video, consulting company R3 shared four considerations for improving the RFP process.
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Challenges Facing Chief Procurement Officers
Event Recaps May 2, 2022During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Conference Sessions May 2, 2022In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Four Procurement Changes for 2022
Event Recaps May 2, 2022Consulting company R3 shared four considerations for improving the RFP process.
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Challenges Facing Chief Procurement Officers
Conference Sessions May 2, 2022In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Challenges Facing Chief Procurement Officers
Conference Highlights May 2, 2022It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Event Recaps May 2, 2022Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Highlights March 30, 2022ANA has launched an initiative to help marketers get better value from their MarTech investments.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Sessions March 30, 2022In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Event Recaps March 30, 2022An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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The Media Buying Risks and Safeguards Every Marketer Should Know
Industry Insights February 1, 2022In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.
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