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  • A Day in the Life of Marketing Procurement

    Event Recaps   May 4, 2022  

    A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.

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  • Challenges Facing Chief Procurement Officers

    Event Recaps   May 2, 2022  

    During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

    Event Recaps   March 30, 2022  

    An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

    Session Videos   March 30, 2022  

    In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

    Public Videos   March 30, 2022  

    ANA has launched an initiative to help marketers get better value from their MarTech investments.

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  • The Media Buying Risks and Safeguards Every Marketer Should Know

    Industry Insights   February 1, 2022  

    In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.

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  • Supply Chain Woes Shed Light on Transactional Email Opportunities

    Industry Insights   January 11, 2022  

    How many times have you bought something online only for it to be delayed, and then not received up-to-date information from the retailer?

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  • And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification

    Research Reports   December 1, 2021  

    This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

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  • Agency Management As a Risk-Management Advantage

    Forward   October 19, 2021  

    When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

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  • Media for Growth

    Session Videos   June 29, 2021  

    In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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  • Media for Growth

    Event Recaps   June 29, 2021  

    Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.

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  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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  • The Growth of Supplier Diversity

    Research Reports   May 26, 2021  

    This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.

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  • Saying Goodbye To Cookies

    Event Recaps   April 13, 2021  

    Last year, Google announced its plan to end support for third-party tracking cookies in its browser by 2022. Apple already blocks third-party cookies in its browser by default. What impact will this have on advertisers? Will recent identity changes from Google complicate digital advertising further? In this session, we'll dive into cookies, why they're going away, and what might replace them.

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  • Update On SAG-AFTRA Commercials Contract And New Influencer Contract

    Event Recaps   April 13, 2021  

    The Joint Policy Committee represents advertisers and advertising agencies who have authorized them to collectively bargain on their behalf with SAG-AFTRA. In this session, we'll hear an update on schedule and process for the next SAG-AFTRA Commercials Contract, the new influencer contract and waiver, and additional updates.

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  • New Approaches to Evaluating Procurement

    Event Recaps   February 2, 2021  

    Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.

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  • Supplier Diversity: A Call to Action

    Event Recaps   January 26, 2021  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • Supplier Diversity: A Call to Action

    Public Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Supplier Diversity: A Call to Action

    Session Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view

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