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  • Programmatic Trends and Best Practices

     Ask the Expert Answers   January 25, 2023  

    What are some trends and best practices in programmatic media buying?

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  • Can't Find What You're Looking For? Try the ASK Research Service.

     Ask the Expert Answers   December 6, 2022  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Media Procurement in an "Unboss" Culture

     Event Recaps   November 30, 2022  

    Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.

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  • The Value of a Solid Scope of Work Program

     Forward   August 25, 2022  

    A concise document describing the major initiatives and tangible deliverables the agency has been tasked to undertake and that details what is both in and out of scope helps avoid uncomfortable conversations later in the year (or project) when perspectives diverge. But sometimes overlooked is the effect a good scope has across the broader organization.

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  • Procurement 2022: The Good, the Bad, and the Ugly

     Research Reports   July 28, 2022  

    In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).

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  • The Legal Issues Involved in Producing Advertising Content

     Event Recaps   July 27, 2022  

    Samantha Rothaus, associate at Davis+Gilbert LLP, reviewed important legal issues and potential liabilities that arise during commercial productions. She outlined budgeting and bidding considerations, talent and union obligations, matters of insurance, and more.

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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

     Industry Insights   June 6, 2022  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • A Day in the Life of Marketing Procurement

     Conference Sessions   May 4, 2022  

    In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.

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  • A Day in the Life of Marketing Procurement

     Event Recaps   May 4, 2022  

    A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.

    view

  • Four Procurement Changes for 2022

     Conference Sessions   May 2, 2022  

    In this video, consulting company R3 shared four considerations for improving the RFP process.

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  • Challenges Facing Chief Procurement Officers

     Event Recaps   May 2, 2022  

    During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.

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  • Procurement Dexterity: Driving Both Efficiency and Effectiveness

     Conference Sessions   May 2, 2022  

    In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.

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  • Four Procurement Changes for 2022

     Event Recaps   May 2, 2022  

    Consulting company R3 shared four considerations for improving the RFP process.

    view

  • Challenges Facing Chief Procurement Officers

     Conference Sessions   May 2, 2022  

    In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.

    view

  • Challenges Facing Chief Procurement Officers

     Conference Highlights   May 2, 2022  

    It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.

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  • Procurement Dexterity: Driving Both Efficiency and Effectiveness

     Event Recaps   May 2, 2022  

    Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.

    view

  • Value, Growth, and Eliminate Waste Through Marketing Technology

     Conference Highlights   March 30, 2022  

    ANA has launched an initiative to help marketers get better value from their MarTech investments.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

     Conference Sessions   March 30, 2022  

    In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

     Event Recaps   March 30, 2022  

    An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.

    view

  • The Media Buying Risks and Safeguards Every Marketer Should Know

     Industry Insights   February 1, 2022  

    In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.

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