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How Companies Are Putting Advertising Process Control to Work

Research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.

Sir Martin Sorrell Shares His Thoughts on a Changing Industry

The Internationalist spoke with the founder of WPP on recruiting top talent and global integration.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

The Role of Global Procurement Shifts…

There’s been little information about how the critical global phenomenon of procurement and strategic sourcing works…until now.

Eli Lilly and Company: Procurement’s Business Partnering Journey

Michael Thyen, director, global procurement, emerging markets at Eli Lilly and Co., shared how the procurement department at Eli Lilly transformed itself from a “necessary evil” to a valued internal business partner.

Eli Lilly and Company: Procurement’s Business Partnering Journey

In this video, Michael Thyen, director, global procurement, emerging markets at Eli Lilly and Co., shared how the procurement department at Eli Lilly transformed itself from a “necessary evil” to a valued internal business partner.

Intuit Ensures Marketing Category Management Success Through Talent

Firat Ozkan, group manager, global marketing sourcing at Intuit Inc., discussed how Intuit identifies and retains sourcing talent.

Recruiting and Retaining Marketing Procurement Talent

Steve Shea, founder and president of SPS Consulting Group, discussed how brands can attract and retain top marketing procurement talent.

Intuit Ensures Marketing Category Management Success Through Talent

In this video, Firat Ozkan, group manager, global marketing sourcing at Intuit Inc., discussed how Intuit identifies and retains sourcing talent.

Recruiting and Retaining Marketing Procurement Talent

In this video, Steve Shea, founder and president of SPS Consulting Group, discussed how brands can attract and retain top marketing procurement talent.

Programmatic Media Management

AdExchanger shared the difficulties brands and agencies have working together on programmatic media management, the skill sets and roles necessary to effectively buy media programmatically, and the three models that have developed in the space.

Balancing Agency Relations and Procurement

Eve Reiter, vice president, global supply management at American Express, discussed how marketing procurement and a brand’s agency relations team can work better together.

Global Marketing Procurement Transformation

Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Agencies and Digital: A Wall Street Perspective

A look at the agency landscape from the perspective of a Wall Street analyst.

Global Marketing Procurement Transformation

In this video, Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Global Marketing Procurement Transformation

In this video, Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Balancing Agency Relations and Procurement

In this video, Eve Reiter, vice president, global supply management at American Express, discussed how marketing procurement and a brand’s agency relations team can work better together.

Agencies and Digital: A Wall Street Perspective

In this video, get a look at the agency landscape from the perspective of a Wall Street analyst.

Applying Business Intelligence to Marketing Procurement & Agency Management

This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.

Nationwide on the Benefits of Marketing and Procurement Collaboration

In this webinar, attendees heard from Pennie Valentine, Senior Consultant, Strategic Sourcing - Nationwide, on how their procurement team consolidated spend and kept the marketing team comfortable.

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