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John Hardy, director of marketing sourcing at Walt Disney Parks and Resorts, discussed the challenges associated with procuring marketing technology resources.

Sal Vitale, sourcing manager for marketing procurement at Johnson & Johnson, discussed ways that marketing procurement can deliver value to an organization.

The ANA's Procurement Task Force, a group dedicated to elevating the role of marketing procurement, compiled this guidance for the marketing procurement professional. The paper identifies ten ways marketing procurement delivers value.

PulteGroup shared how vendor collaboration and a tireless commitment to acting upon customer feedback led to a series of innovations within the brand.

Kate Short, marketing procurement group manager at Nestlé USA, shared how Nestlé developed an analytics program for agency management.

Coca-Cola’s procurement team works with marketing to create broader value for the brand.

In this highlights video, learn how Coca-Cola reframed marketing procurement by adopting a non-linear approach.

In this video, learn how Coca-Cola’s procurement team works with marketing to create broader value for the brand.

Target’s CMO shared how his department’s collaborative relationship with finance has led to increased brand love, store traffic, and revenue for the organization.

In this video, learn how Target's leadership team builds brand love by operating from a single set of goals and breaking down the barriers between marketing and finance.

In this video, Target’s CMO shared how his department’s collaborative relationship with finance has led to increased brand love, store traffic, and revenue for the organization.

Decideware shared what it has learned from working with the world's leading advertisers.

The news that Pepsi is ditching its procurement department and handing the responsibility back to marketing might sound like good news to agencies but be careful what you wish for.

Kate Short, marketing procurement group manager at Nestlé USA, discussed professional development options for marketing procurement employees.

In this webinar, Kate Short, marketing procurement group manager at Nestlé USA, discussed professional development options for marketing procurement employees.

Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.

In this webinar video, Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.

Intuit explained why it began using marketing automation and how it selected a CRM partner.

A look at the digital decoupled production model in action in the pharmaceutical industry.

Global marketers should examine if their current model of developing assets is still relevant and efficient.