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  • Retail Media Networks 2022

    Ask the Expert Answers   May 4, 2022  

    What are the latest trends and best practices in the Retail Media Networks space?

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  • Windstar Cruises’ Digital Video Treasure Hunt

    Event Recaps   April 28, 2022  

    To draw the attention of potential customers to new amenities and features of its cruise line, Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise.

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  • OREO Pokémon Adventure at Target

    REGGIE Awards   April 21, 2022  

    Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.

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  • Michelob Exchanges Beer for Runners’ Miles

    REGGIE Awards   April 21, 2022  

    Michelob promoted its ULTRA brand by giving athletic consumers the opportunity to earn credit in its loyalty program by recording the miles they had run.

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  • Heinz Art of the Burger

    REGGIE Awards   April 21, 2022  

    Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.

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  • SPK Mystery at Circle K

    REGGIE Awards   April 21, 2022  

    Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.

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  • HP Dragonfly

    REGGIE Awards   April 21, 2022  

    HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.

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  • Heineken B.O.T.

    REGGIE Awards   April 21, 2022  

    Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.

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  • Are Marketers Ready to Dive Into Summer?

    ANA Magazine   April 15, 2022  

    With the pandemic starting to fade, this summer is expected to be quite different from the past two. Consumer-facing marketers will need to shift gears somewhat, from supplying an accelerating amount of digital content to ramping up efforts to reach people who will be clamoring for live events and spending a lot more time outdoors.

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  • Why B2B Brands Need to Embrace Buyer Intent

    Industry Insights   April 14, 2022  

    Throughout my 25 years of working in sales and marketing, I’ve seen significant growth in new technologies to help sellers and marketers do their jobs more effectively. Digital engagement tools are why the lines between field sales and inside sales have been blurring over the last several years — a development that has been only heightened by post-pandemic realities. And those tools are why the lines continue to be blurred between B2B and B2C marketing.

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  • Building Brands Through AR: Reimagining the Shopper Experience

    Session Videos   April 13, 2022  

    In this video, Kenny Mitchell, Chief Marketing Officer, Snap Inc., and Craig Brommers, Chief Marketing Officer, American Eagle, discussed how Gen Z is putting their values into action and shopping through Augmented Reality.

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  • Personalization Ideas for Promotion-Addicted DTC Retailers

    Industry Insights   April 13, 2022  

    New research from Sailthru and Coresight Research indicates that retailers, specifically DTC brands, lean on targeted promotions 20 percent more than other retailers. With wild success using promotion-driven display advertising on sites like Instagram, it’s no surprise that DTC marketers favor the same concept on channels like email and SMS.

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  • 7 Marketing Strategies to Boost Conversions & Average Order Value

    Industry Insights   April 4, 2022  

    As more customers flock to social media to discover the next big trend, research future purchases, and engage with influencer content, brands have become savvy at meshing their content into our daily digital lives. And with so many options to choose from, customers have grown increasingly fond of the brands that give them new and convenient ways to buy their products, which is why more and more companies are offering a Buy Now, Pay Later across their digital platforms.

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  • How Kellogg and Kroger Are Connecting the Consumer Journey

    Session Videos   March 30, 2022  

    In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omni-channel results that matter.

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  • How Kellogg and Kroger Are Connecting the Consumer Journey

    Public Videos   March 30, 2022  

    In this video, discover how Kellogg and Kroger have worked together to inspire shoppers and drive omni-channel results that matter.

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  • Back to School and College 2021

    Knowledge Partners   March 16, 2022  

    According to TVB’s 2021 back-to-school shopping analysis, whether consumers will be shopping online or in stores, retailers can drive purchases by using local broadcast TV to target all shoppers based on their geographic location and needs.

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  • Next in Loyalty — Turning Customers into Fans

    Event Recaps   February 23, 2022  

    McKinsey & Company’s Jose Carluccio reviewed eight key levers, discovered in McKinsey research, that brands can pull to create more engagement within their loyalty programs and convert customers into true brand fans.

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  • Where Fans Become Insiders

    Event Recaps   February 23, 2022  

    Representatives from Disney outlined efforts to revamp Disney Movie Insiders, the brand’s free loyalty program, using content and an expanded offering to better engage fans and reward them simply for enjoying Disney movies.

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  • Social Commerce Goes Mainstream

    ANA Magazine   February 4, 2022  

    Many American consumers may be reluctant to buy stuff from Twitter, Facebook, and other social platforms. However, younger generations are among the biggest social shoppers, suggesting that adoption rates are poised to surge. Job one for marketers to join the fray is to meld their catalogs with their social media accounts and tag their products in posts and videos.

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  • 4 Tips for Converting Seasonal Shoppers

    Industry Insights   January 24, 2022  

    After the hustle and bustle of the holiday season, the first few months of the new year can be a challenging time for retail marketers. You’ve just spent significant time and effort getting customers to buy, and hopefully your strategies have paid off with strong sales.

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