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  • With New NCAA Policy, Brands Win Big

    ANA Magazine   September 17, 2021  

    Brands and organizations are scrambling to sign up athletes after NCAA rule changes give amateur athletes the opportunity to sell their name, image, and likeness. Some deals could reach epic proportions. Sports marketing may never be the same.

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  • Streaming in the Aisles

    ANA Magazine   August 13, 2021  

    As the pandemic ebbs and consumers return to physical retail outlets, brands are looking to give consumers the best of both worlds: A better in-store experience combined with conveniences typically found only online. How do brands strike the right balance?

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  • We’re All In for Small Business Saturday

    B2 Awards   August 12, 2021  

    The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.

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  • Vollrath Foodservice Website

    B2 Awards   August 12, 2021  

    Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.

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  • How Nestlé Won Back its Clients

    B2 Awards   August 12, 2021  

    Nestlé developed an email/direct-mail campaign to “win back” small businesses that cancelled their water delivery service due to the pandemic.

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  • Redefining the Retail Experience

    Session Videos   August 11, 2021  

    The retail experience is constantly evolving to address changes in customer and business needs. McDonald's and The Marketing Store shared how leaning into consumer insights and behavior is helping them convert bold, brand-led ideas into transactions at retail.

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  • Redefining the Retail Experience

    Public Videos   August 11, 2021  

    Marketers need to understand consumers’ autopilot to achieve desired purchasing behavior.

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  • The Future of Influencer Marketing: Virtuals and the Metaverse

    Session Videos   August 11, 2021  

    This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.

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  • Executing the Big Idea Through to the Point of Purchase

    Public Videos   August 10, 2021  

    ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.

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  • Executing the Big Idea Through to the Point of Purchase

    Event Recaps   August 10, 2021  

    Speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

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  • Executing the Big Idea Through to the Point of Purchase

    Session Videos   August 10, 2021  

    In this video, speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

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  • How Social Commerce Is Transforming Retail

    Public Videos   July 21, 2021  

    Connection, distinctiveness, and integration are key building blocks for social commerce.

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  • How Social Commerce Is Transforming Retail

    Session Videos   July 21, 2021  

    In this video, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.

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  • How to Create Shoppable Moments Everywhere

    Public Videos   July 20, 2021  

    With the rapid growth of digital commerce, marketers need to be better prepared to mine shoppable media opportunities.

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  • How to Create Shoppable Moments Everywhere

    Event Recaps   July 20, 2021  

    With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.

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  • How to Create Shoppable Moments Everywhere

    Session Videos   July 20, 2021  

    With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this video, the team at Blue Chip shared some tips.

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  • The Untapped Potential of B2B Customer Loyalty Programs

    Event Recaps   July 12, 2021  

    Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.

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  • From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World

    Webinars   July 8, 2021  

    In this webinar, speakers discussed the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.

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  • BIC’s Journey to Global Digital Acceleration

    Event Recaps   June 1, 2021  

    In this session, the marketing team at BIC outlined their “Ws” framework, which uses five “W” questions to quickly identify important information and key goals for any given campaign. The framework has been critical to BIC’s pivot from brand marketing to performance marketing.

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  • How Unilever is Using Technology to Drive Brand Through Conversion

    Webinars   May 26, 2021  

    In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.

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