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Flourishing at the Margins of Local-Market Omnichannel Advertising
Industry Insights March 29, 2023Legacy media businesses have been under increasing pressure since the advent of the modern Internet in the 1990s. Once secure with healthy margins on their advertising inventory, media companies have since been forced to adapt to an audience that has fractured across a proliferation of channels and advertisers that are no longer content to spend money without some form of guaranteed return on investment.
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How to Make Retail Brand Campaigns Work Harder in a Tight Market
Industry Insights March 22, 2023According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.
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The State of Shopper Marketing 2023
Event Recaps February 23, 2023Olga Yurovski, CEO and founder of Shopperations, discussed the latest on the evolution of shopper marketing and the critical skills marketers need to succeed in the shopper marketing arena.
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The Return of In-store Shopping
ANA Magazine February 17, 2023Both retailers and CPG brands continue to ramp up the use of smart screens, artificial intelligence, and other digital tools to woo people back to brick-and-mortar outlets and enhance the in-store shopping experience as the pandemic starts to fade.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Event Recaps February 16, 2023Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Conference Sessions February 16, 2023In this video, Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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How Not to Drown in the Web’s Sea of Sameness
Conference Highlights February 9, 2023The homogenization of shopping experiences has creative new opportunities for brands to inspire customers.
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The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing
Webinars February 9, 2023In this webinar, Patrice Moore and Dr. Valerie Williams-Sanchez discussed how to reframe multicultural thinking at retail and extend beyond cultural holidays. They also shared activations that work.
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Retail Media Networks: A Forced Marriage or Perfect Partnership?
Research Reports January 30, 2023According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.
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Retail Media Networks: A Forced Marriage or Perfect Partnership?
Conference Sessions January 26, 2023What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.
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Retail Media Networks Beyond CPGs
Event Recaps January 26, 2023Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.
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Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
Conference Sessions January 26, 2023In this video, William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
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Retail Media: The Power of Customer Insights
Conference Sessions January 26, 2023In this video, Walmart Connect's Ernesto Henríquez explored how brands can leverage the deep customer insights that retail media networks provide to inform their marketing strategies.
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Marketers Are Scared of Retail Media
Conference Sessions January 26, 2023Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. In this video, learn how marketers can reframe retail media to overcome these fears. Once they do, they can maximize retail media’s revenue impact.
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Retail Media Networks Beyond CPGs
Conference Sessions January 26, 2023In this video, Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.
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Investing in Retail Media Is More Cost Effective During Economic Downturns
Soundbites January 26, 2023Nikhil Lai, senior analyst of performance marketing at Forrester, discussed how investing in retail media during times of economic uncertainty empowers brands to be top of mind when consumer confidence in the economy returns.
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4 Challenges Facing Retailers Today & How to Overcome Them
Industry Insights December 14, 2022Constant disruption has become the norm for the retail sector, with changing technologies, an increasingly saturated market, and a global pandemic creating continuous chaos in recent years. If you’re a retailer hoping to remain relevant, scale, and increase your ROI, it’s essential to stay ahead of the curve. To help you stay afloat and thrive in today’s turbulent market, here are four common challenges facing retailers — and what you can do to overcome them.
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What 88,126 Consumers Say About Brand Loyalty Today
Event Recaps December 9, 2022The Brand Keys 2022 Loyalty Leaders List examines best-practice guidelines for brand engagement, customer loyalty, and better brand bottom lines.
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Casual Dining Restaurant Loyalty Index Report
Knowledge Partners November 29, 2022In this report, Foursquare unpacks the nuances of casual dining visitation over the past year to provide the most accurate assessment of casual dining loyalty in America.
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Three Stats That Will Change the Way You Think About Customer Loyalty
Knowledge Partners November 11, 2022A report by CM Group highlighted the three most important stats affecting customer loyalty today.
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