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Search returned: 98 document(s).
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How to Pump Up the Volume for Podcast Advertising
Champions of Growth March 20, 2023Bryan Barletta, a partner at Sounds Profitable, joins host Matthew Schwartz to discuss why analysts are lowballing the overall value of podcasting, how a downturn in the economy may affect the market, and why the industry has barely scratched the surface when it comes to ad creative.
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Radio Usage Is Steady Among Media's Biggest (And Lightest) Fans
Knowledge Partners February 17, 2023New analysis from Katz Radio Group finds radio is a staple among media junkies.
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More Women Are Listening to Podcasts
Forward January 3, 2023Recent studies reveal an increasing number of women are becoming loyal podcasts listeners. The trend may sound a new opportunity for brands that want to reach an important demographic.
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Radio Paves the Way for Growth
Forward December 6, 2022Through increased engagement with home-based smart speakers, online audio, and a growing number of podcasts, marketers have the potential to reach more listeners than ever before.
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Investing in the Intersection of Diverse-Owned and Diverse-Targeted
Event Recaps December 6, 2022Nielsen and SBS (Spanish Broadcasting System) discussed the importance of the multicultural segment and how to address and target diverse markets appropriately.
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Female Podcasting Is a Community — Here’s How Brands Can Move In
Webinars December 1, 2022In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.
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Podcast Listeners Are Different — and That's Good for Brands
Forward November 22, 2022In recent years the popularity of podcasts has exploded to make the medium a massive source of entertainment. Listenership is high and growing, and audiences are listening throughout the day — ads and all.
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How Brand Marketers Can Leverage Programmatic in Podcasting
Pulse November 17, 2022Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen.
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Everything You Need to Know About Programmatic Audio
Pulse November 17, 2022Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million, reported by Insider Intelligence. Advertisers have been quick to take note of this shift. Global digital audio ad spend is forecast to hit $6.78 billion in 2022 and rise to more than $10 billion by 2027, via Statista
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Digital Audio: The Medium, the Message, and the Money
Conference Sessions October 13, 2022In this video, SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
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Digital Audio: The Medium, the Message, and the Money
Event Recaps October 13, 2022SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
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Audio Now: What You Need to Hear
Conference Sessions October 11, 2022As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. In this video, Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shared why America's most trusted medium is scorching hot.
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Influencer Marketing That Drives Trust, Engagement, and Results
Conference Sessions October 11, 2022In this video, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
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Yes, Your Audio Campaign Can Be Measured!
Conference Sessions October 11, 2022In this video, the Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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iHeartResults: How to Win with Creative for All Audio
Conference Sessions October 11, 2022With a third of consumer media time spent listening, audio is no longer just an option. From broadcast to podcast to even interactive voice assistants or sonic branding, creative leaders of iHeartMedia and State Farm discussed how to craft audio for today’s modern listeners.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps October 11, 2022The Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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Podcasts and Beyond — The Multidimensional Influence of Audio
Conference Sessions October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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Valley Bank Does an Internal Podcast
In-House Excellence Awards September 27, 2022Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.
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Elevating Engagement Through Content
Conference Sessions September 13, 2022In this video, Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.
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Elevating Engagement Through Content
Event Recaps September 13, 2022Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.
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