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Mapping Radio’s Reach with Black and Hispanic Consumers

The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Radio Delivers Decision-Makers for American Family Insurance

A case study of how radio raised brand awareness for a regional insurance company.

Connecting with the Cosmos: The Total Audience Media Universe

Nielsen shared total audience numbers across mobile, TV screen, social, and radio channels.

A Millennial Majority for Audio, Today

Nielsen research found more Millennials listen to radio weekly than older generations.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

A Super Bowl Play-by-Play Across Media

New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.

Juntos Disfrutamos Más

PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.

Dunkin’ Donuts Spicy Smoked Sausage Breakfast Sandwich and Dunkin’ Donuts Heart-Shaped Donuts

Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.

Testimanial 2

Tecate used humor in radio ads to target bicultural Hispanic Millennials.

To Stream, or Not to Stream...

In general, listeners expect newly released music to appear on a streaming site within two weeks or less. Teens have the lowest tolerance for long waits, with 60% expecting newly released music to be available within a week.

Bridging the Generation Gap: Network Radio Is Growing Young

The audio landscape in America today offers more choices for consumers and more types of programming than ever before.

Driving Radio's Value With U.S. Auto Buyers

Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

Outback Steakhouse: Connecting Through Energized Sponsorships

Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.

Univision Consolidates Programming, Lays Off Radio Staffers

Many Univision radio stations and programs will be rebranded and reformatted, as responsibilities for programming are moved away from local markets to corporate hubs in Los Angeles, San Antonio, and Miami.

Half of U.S. Listeners Tune into Online Radio

Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital.

A Road Map for Improving Measurement of Online Sales Return

In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.

Radio Well-Positioned To Reach Newly Confident Mass Market

It may come as a surprise to some, but affluent consumers are the sweet spot of radio advertising. Each week, radio reaches some 94 percent of adults in the $75K+ household bracket.

Millennials and Their Music

Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.

Coca-Cola FM

Coca-Cola built a social radio network to connect with teenagers living in Latin America using a mobile app.

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