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  • SXM: 2022 Podcast Trends Report

    Knowledge Partners   June 28, 2022  

    SXM shares insights from its 2022 Podcast Trends Report to help marketers understand the true value of podcast campaigns.

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  • Radio Works to Drive Business and Brand Growth

    Forward   June 14, 2022  

    Through a series of online, members-only events, the Radio Advertising Bureau (RAB) has explored radio’s benefits to more than 18 categories of business, including healthcare, automotive, retail, and restaurants, among others. Here’s a look at just a few industry verticals where radio drives ROI.

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  • Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI

    Industry Insights   May 18, 2022  

    As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.

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  • Why Radio Is the Ideal Place to Share Brand Stories

    Industry Insights   March 29, 2022  

    Consumers have strong expectations that the brands they choose both support and align with the values that are important to them. Recognizing what drives consumers, brands are laser-focused on living their mission, principles, and ethics. As such, brands market their products and services grounded in that mission and the shared values and beliefs between the brand and its target customers.

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  • Brands Turn Up the Dial on Podcasting

    ANA Magazine   February 18, 2022  

    Podcast advertising still needs to catch up with the explosion in programming in the past few years, with plenty of marketers taking a wait-and-see approach. But with consumers increasingly burned out by screens, podcasts may grab both mind- and wallet-share a lot sooner than marketers anticipated.

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  • How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences

    Webinars   January 13, 2022  

    In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.

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  • Jack Daniels’ New Calle

    Multicultural Excellence Awards   December 30, 2021  

    Jack Daniels’ New Calle music platform authentically positioned the brand as the leading supporter of the Latin urban music scene at a regional and national level.

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  • How Unilever Built Community Through Tea

    Multicultural Excellence Awards   December 30, 2021  

    The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.

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  • Marketing to the Corners of the Mind

    Forward   November 23, 2021  

    In this interview, Jon Gibs, global director of advertising science at Spotify, who oversees the brand’s measurement, research, and audience solutions, shares findings from recent research about audio and what it means for brands.

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  • The State of the Audio Landscape and How to Engage New Audiences

    Webinars   October 28, 2021  

    In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.

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  • Black Voices Matter: Taking a Stand for Sonic Diversity

    Event Recaps   October 25, 2021  

    SXM Media outlined the history of racial bias in audio, known as the sonic color line, including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.

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  • Black Voices Matter: Taking a Stand for Sonic Diversity

    Session Videos   October 25, 2021  

    In this video, SXM Media outlined the history of racial bias in audio including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.

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  • No Bore. No Snore. A B2B Podcast That Works.

    Session Videos   September 21, 2021  

    Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.

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  • Marketers Ride New Waves of Radio Advertising

    Forward   September 21, 2021  

    HBO Max, Macy’s, and other major companies are singing the praises of radio as a way to help brands distinguish their voice in an ever-crowded marketplace. The diversification of audio platforms and the rise of so-called screen-free media has expanded the opportunity for brands to expand their audio strategies and grow their audiences.

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  • Podcasting to Ease the Transition to WFH

    B2 Awards   August 12, 2021  

    L&T Technology Services worked to help engineers adapt to a work-from-home environment through a pair of podcast series.

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  • Radio Dials Up the Audio Experience Post-Pandemic

    Forward   June 17, 2021  

    As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.

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  • How Influencers Helped New York City Fight COVID-19

    Event Recaps   May 26, 2021  

    NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.

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  • How Influencers Helped New York City Fight COVID-19

    Session Videos   May 26, 2021  

    In this video, NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.

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  • Using Storytelling and Talent Partnerships to Create Socially Effective Content

    Session Videos   May 25, 2021  

    In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.

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  • Using Storytelling and Talent Partnerships to Create Socially Effective Content

    Event Recaps   May 25, 2021  

    The meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.

    view

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