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  • No Bore. No Snore. A B2B Podcast That Works.

    Session Videos   September 21, 2021  

    Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.

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  • Marketers Ride New Waves of Radio Advertising

    Forward   September 21, 2021  

    HBO Max, Macy’s, and other major companies are singing the praises of radio as a way to help brands distinguish their voice in an ever-crowded marketplace. The diversification of audio platforms and the rise of so-called screen-free media has expanded the opportunity for brands to expand their audio strategies and grow their audiences.

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  • Podcasting to Ease the Transition to WFH

    B2 Awards   August 12, 2021  

    L&T Technology Services worked to help engineers adapt to a work-from-home environment through a pair of podcast series.

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  • Radio Dials Up the Audio Experience Post-Pandemic

    Forward   June 17, 2021  

    As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.

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  • How Influencers Helped New York City Fight COVID-19

    Session Videos   May 26, 2021  

    In this video, NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.

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  • How Influencers Helped New York City Fight COVID-19

    Event Recaps   May 26, 2021  

    NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.

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  • Using Storytelling and Talent Partnerships to Create Socially Effective Content

    Event Recaps   May 25, 2021  

    The meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.

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  • Using Storytelling and Talent Partnerships to Create Socially Effective Content

    Session Videos   May 25, 2021  

    In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.

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  • How Dell Created a Podcast Conference

    REGGIE Awards   May 21, 2021  

    Conferences help provide small businesses with the expertise and knowledge they need. But in 2020, with a nationwide quarantine, conferences were canceled. For Small Business Month, Dell created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration with small businesses.

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  • Yo Soy — Dile Chau

    ECHO Awards   April 15, 2021  

    Peruvian building company Maestro rewrote the lyrics to a popular song to convey empathy with the social unrest being experienced by many in the country.

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  • Offline Playlist

    ECHO Awards   April 15, 2021  

    New Orleans partnered with Spotify to create a playlist that reflected the true sound of the city, as defined by years of listener habits, and performed the playlist live at the iconic Preservation Hall for fans to listen to it.

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  • Podcasts as a Marketing Tool

    Ask the Expert Answers   March 30, 2021  

    How can I leverage the popularity of podcasts for my brand?

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  • How to Translate Social Messaging into Effective Digital Audio

    Webinars   January 28, 2021  

    In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.

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  • Old Spice Fresher Collection

    Multicultural Excellence Awards   January 15, 2021  

    Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

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  • Radio Plays a Key Role in Amplifying Brand Purpose

    Forward   December 1, 2020  

    As the pandemic prolongs and states impose their own unique set of social distancing guidelines, major brands and organizations are tapping into radio partnerships at the local level to boost their visibility and drive consumer engagement.

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  • Radio Listener Insights and Strategies to Reach Them

    Webinars   November 19, 2020  

    In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.

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  • How Audio Drives Culture

    Event Recaps   September 1, 2020  

    In this session, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.

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  • Media Dystopia: Sound as Savior

    Event Recaps   September 1, 2020  

    While screens might dominate marketing right now, the future of media and marketing could be audio, according to Mindshare.

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  • Successfully Building a Brand Persona

    B2 Awards   September 1, 2020  

    Grainger developed a series of radio spots that personified the brand with a bold and heroic character – the Grainger Ranger.

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  • The Spirit of Radio

    Forward   June 16, 2020  

    Radio has long been known as a deeply personal, trusted, and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country.

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