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Search returned: 222 document(s).

  • Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI

    Industry Insights   May 18, 2022  

    As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.

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  • SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign

    ECHO Awards   March 29, 2022  

    With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.

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  • Overcoming Three Marketing Measurement Challenges

    Event Recaps   March 28, 2022  

    Andy Hasselwander, chief analytics officer for marketing data consultancy MarketBridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.

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  • Overcoming Three Marketing Measurement Challenges

    Session Videos   March 28, 2022  

    In this video, Andy Hasselwander, chief analytics officer for marketing data consultancy MarketBridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.

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  • How to Increase the Value of Your Customer Portfolio

    Knowledge Partners   March 23, 2022  

    Marketers realize that just focusing on customer acquisition isn’t growing the overall customer “portfolio.” According to martech agency Customer Portfolios, marketers need to start looking at their entire portfolio to see how the customer base is evolving and either positively or negatively impacting revenue.

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  • Programmatic Media Transparency — Leveling the Playing Field

    Session Videos   March 4, 2022  

    In this video, the ANA, PwC, and TAG Trustnet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.

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  • Programmatic Media Transparency — Leveling the Playing Field

    Event Recaps   March 4, 2022  

    The ANA, PwC, and TAG Trustnet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.

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  • The Importance of Data Fidelity in Driving Ad Strategy

    Knowledge Partners   February 4, 2022  

    This report from Tylie will help you and your team to better understand data fidelity, an essential component for any brand or agency to gain more insight into what is and isn’t working in their marketing efforts.

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  • Hard Rock International Uses AI to Win on Snapchat

    Smarties Awards   December 28, 2021  

    With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.

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  • Video Evolving: Maximizing Media and Measurement

    Event Recaps   December 9, 2021  

    Speakers from marketing analytics technology firm Analytic Partners and Google explored the pandemic’s effect on the video landscape and made recommendations for marketers to improve their media mixes and measurement strategies.

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  • Video Evolving: Maximizing Media and Measurement

    Session Videos   December 9, 2021  

    In this video, speakers from marketing analytics technology firm Analytic Partners and Google explored the pandemic’s effect on the video landscape and made recommendations for marketers to improve their media mixes and measurement strategies.

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  • Calculating Media Value with Attention Metrics

    Knowledge Partners   December 9, 2021  

    Equipped with an evidence-based quality metric, advertisers can factor in cost data to calculate value.

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  • Global CMO Growth Council Survey Results

    Research Reports   November 4, 2021  

    This 2021 flash survey focused on CMO's awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed.

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  • Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM

    Webinars   October 20, 2021  

    In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.

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  • Why CMOs Are Key to Unlocking the Future

    Session Videos   October 7, 2021  

    Facebook’s Michelle Klein shared a roadmap for marketing leaders to drive ROI success today and create a blueprint for impactful societal change tomorrow.

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  • Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

    Research Reports   September 20, 2021  

    ANA partnered with Innovid on a new study to help marketers better understand the opportunities with CTV and simplify the intricacies of measurement.

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  • ROI to Sender with Advanced Addressable Direct Mail

    Public Videos   August 17, 2021  

    Adding direct mail to a multichannel campaign can drive gains in consumer engagement and ROI.

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  • ROI to Sender with Advanced Addressable Direct Mail

    Session Videos   August 17, 2021  

    In this video, take look at insights from a new report on the direct mail market from MAGNA Global, entitled ROI to Sender.

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  • How Nationwide Became a Thought Leader

    B2 Awards   August 12, 2021  

    The agents Nationwide work with want to be confident in a carrier’s expertise. That’s why the company launched the Commercial Insight Center, a thought leadership content marketing microsite designed to support the overall commercial insurance marketing campaign.

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  • ROI Calculators

    B2 Awards   August 12, 2021  

    Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.

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