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Search returned: 302 document(s).
Marketing ROI: Is What You're Measuring Really Marketing ROI?
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Measuring Marketing Accurately…Depends on Defining Your Desired Outcome
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
Ad Tech for a Connected World
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Designs of Experiments - Optimizing Investments in Real Time
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
Use CEO’s Strengths to Win Support for Sports Sponsorship
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.
Citi’s Social Measurement Framework
Citi developed a proprietary framework to measure the effectiveness of its social content.
4 Questions on Measurement for Aaron Fetters
Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.
Effective Content Marketing: What Marketers Need to Know
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Advice on Obtaining Transparency and Return of Media Income
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Kellogg: Increasing ROI Through Measurement and Optimization
Kellogg’s has been able to improve ROI through measurement and optimization.
Ford’s Marketing Science Unit: Driving Sales Through Predictive Analytics and ROMI
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.
USAA Wins First-Ever ANA Marketing Analytics Leadership Award
USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.
The Measurement Mandate
The ARF believes the marketing industry faces a measurement mandate.
Dannon: Impacting the Bottom Line with Consumer Profiling
Dannon shared how it drove business by creating a program that generated meaningful, actionable consumer insights.
Effective Content Marketing: What Marketers Need to Know
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Five Tips for Creating Impactful Live Brand Experiences
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Five Tips for Creating Impactful Live Brand Experiences
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Making Measurement Matter at Kellogg
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
Seven Characteristics of Brands that Lead
These seven characteristics are needed to become a leading, authentic, and trusted brand.
Seven Characteristics of Brands that Lead
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.
