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Learn why marketing strategists should be first responders who focus on C-suite questions about ROI.

In this video, Gayle Fuguitt, CEO and President of the Advertising Research Foundation shared the ARF’s most important research in over 30 years, "How Advertising Works Today," which provides the C-Suite with a clear roadmap to confidently invest across platforms to drive growth and profitability.

In this video, discover a new objective measurement approach leveraged by Cotton Inc. to link owned content to demand and describe the ROI in terms of both revenue and brand attachment.

In this webinar video, the presenter and attendees examined the relationship between total media spend and share of voice on social to uncover if a media buying formula existed to bridge these two challenges.

This webinar video addressed why Account-Based Marketing (ABM) is quickly becoming the B2B strategy of choice using real business case studies as proof.

Nielsen discussed how marketers can analyze accuracy and efficiency to maximize the ROI of media investments and run smarter digital campaigns.

A panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

How can manufacturers make adjustments to keep shoppers coming back when times are tough?

New research from Nielsen Catalina Solutions has established benchmarks that detail the expected return on spend based on media type.

Measuring the success of a sponsored YouTube video (or videos) depends on the goals of the campaign.

The ANA, in partnership with GfK, conducted research to find out how B-to-B marketers can become drivers of growth in their organizations.

In this infographic, learn about research conducted by the ANA, in partnership with GfK, to find out how B-to-B marketers can become drivers of growth in their organizations.

In this video, a panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

In this video, learn why brands must stop investing in campaigns that don’t deliver measurable results in order to improve marketing ROI.

In this video, Michael Brenner outlined how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

MediaPost shared four tips to provide your most focused shoppers with a satisfying search experience.

ANA’s Ask the Expert research service answers the question, "Why should companies invest in sports sponsorships? What are some examples of success in this area?”

By focusing on the marketplace and applying an agile, data-rich, customer-centric approaches to revenue strategy, media companies can drive revenue in the near-term.

SheSpeaks discussed three case studies that illustrate how brands can tap into the power of influencers to build awareness and drive sales.

Tyson discussed how it leveraged strategic partnerships to create a cause-related shopper marketing campaign that drove growth and revenue in a mature category.