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Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Ad Industry Unveils New Anti-Piracy Program

A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.

Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology

Three Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers — also known as “supercookies” — into mobile traffic.

Verizon Promises to Let Customers Avoid Tracking Program

Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.

Techtonic Shift

In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

ICANN New gTLD Program Update

Reed Smith LLP provides a review of the issues surrounding ICANN and TLD registration.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Global Privacy: Its Unique Challenges

A panel discussion on big data and privacy regulations in the U.S. and European Union.

Meet the Regulators: The Key Issues for the Federal Regulators, State AGs, and Self-Regulatory Bodies

A panel discussion offered enforcement’s perspective on investigations into advertising practices.

FDA/FTC Overlap: Health and Wellness

The FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.

Ambush Marketing, Sports Sponsorships, and Social Media

A panel discussion of ambush marketing, its risks, and how to help prevent it.

Children’s Advertising: The Exploding Legal Arena

Recent FTC cases and trends in the area of children’s advertising were discussed by a panel featuring attorneys from the Better Business Bureau, The Pokémon Company, and The Hub Television Network.

Meet the Regulators: The Key Issues for the Federal Regulators, State AGs, and Self-Regulatory Bodies

In this video, a panel discussion offered enforcement’s perspective on investigations into advertising practices.

Ambush Marketing, Sports Sponsorships, and Social Media

In this video, a panel discussion of ambush marketing, its risks, and how to help prevent it.

FDA/FTC Overlap: Health and Wellness

In this video, learn how the FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.

Global Privacy: Its Unique Challenges

In this video, a panel discussion on big data and privacy regulations in the U.S. and European Union.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

In this video, an overview of the challenges marketing and advertising lawyers can face around brand activation law.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

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