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Search returned: 484 document(s).
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Meeting Consumer Demand for Transparent Marketing Practices
Knowledge Partners September 22, 2021Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.
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Data Privacy and Security Regulation Update
Event Recaps September 15, 2021Speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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NIL and Athlete Sponsorships: The Changing Landscape
Event Recaps September 14, 2021James Johnston and Andrew Richman from Davis & Gilbert LLP discussed how the relationship between colleges and student-athletes is undergoing a rapid and transformational change, affecting not only the sports media and sports marketing landscapes but also the sports themselves.
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Recent FTC Changes and What They Mean for Consumer Protection Enforcement
Event Recaps September 14, 2021Linda Goldstein of the law firm BakerHostetler LLP discussed a recent court case with legal implications for the FTC, along with the Commission’s concerns about so-called “dark patterns” and AI.
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Marketers Must Join the Fight Against Cyberattacks
ANA Magazine September 3, 2021With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Session Videos August 27, 2021In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Public Videos August 27, 2021One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.
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Brand Activation Legal Committee: August 2021
Session Videos August 26, 2021For the August meeting, Finnegan provided updates on recent NAD and NARB decisions, class action and Lanham Act trends, and recent FTC enforcement.
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Role of Self-Regulation in the Direct Mail Space
Industry Insights August 23, 2021Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.
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Three Secrets to Spark Brand Activation That Resonates
Session Videos August 11, 2021In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Brand Activation Legal Webinar: August 2021
Webinars August 10, 2021In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.
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ANA Legal Webinar: Are You Prepared for a Cookieless Future?
Webinars July 29, 2021In this webinar, members of Squire Patton Boggs’ global Data Privacy & Cybersecurity team discussed what a “cookieless future” really means and the implications for your business.
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Brand Activation Legal Committee: July 2021
Session Videos July 22, 2021For July’s meeting, Greensfelder, Hemker & Gale, PC provided updates in the following areas: NAD and NARB, Lanham Act, and false advertising class actions; FTC and State AG activity; and the recent enactment of the Colorado Privacy Act and other developments in privacy law.
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Privacy, Data, and Consent: Consumer Attitudes
Ask the Expert Answers July 14, 2021ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"
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2021 State Privacy Roundup
Webinars July 13, 2021This webinar provides a wrap-up of the numerous state privacy bills that have passed this year as many legislatures are in the process of or have already ended their sessions for 2021.
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Role of Self-Regulation in the Digital Ad Space
Industry Insights July 1, 2021Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.
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A Brave New World: Media, Influencers, and NFTs — Oh My!
Public Videos June 28, 2021It’s important to focus on the morals clause when negotiating contracts with influencers.
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Brand Activation Legal Committee: June 2021
Session Videos June 24, 2021For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.
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ANA Legal Webinar: NAD Discussion with NAD and Davis Wright Tremaine LLP
Webinars June 17, 2021In this webinar, speakers from Davis Wright Tremaine LLP took stock of NAD’s SWIFT and Complex tracks, its partnership with Facebook, recent NAD cases that broke new ground, and speculation about the future of self-regulation.
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Advertisers Must Get on the Right Side of Privacy
Forward June 10, 2021Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.
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