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  • Ad Fraud in 2022

    Pulse   May 26, 2022  

    Ad fraud is predicted to cost marketers $81 billion dollars in 2022, and as malicious software and bot programming gets more and more sophisticated, this number only stands to rise. Digital advertising is no longer even close to optional, and so marketers must proactively make sure they understand how ad fraud is evolving and be prepared to combat it. Fraud detection software and staying on top of data analytics are two of the major ways to fight ad fraud, and the resources here discuss these and more.

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  • ETHICS ALERT: Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices

    Ethics Issue Alerts   May 22, 2022  

    ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has create this update, providing guidance and resources on the subject.

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  • Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

    Pulse   May 19, 2022  

    With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

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  • Marketing in a Cookie-Less World

    Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

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  • How Marketers Bolster Their Brand Safety Efforts

    Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • Puffery 101

    Knowledge Partners   May 10, 2022  

    Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

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  • Demystifying 3 Questions About Data Clean Rooms

    Industry Insights   May 9, 2022  

    Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.

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  • The Current Consent Model Is Broken — Let’s Give Consumers Something Better

    Industry Insights   May 6, 2022  

    They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

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  • Endorsements and Testimonials

    Knowledge Partners   May 6, 2022  

    Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.

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  • Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews

    Knowledge Partners   May 4, 2022  

    Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.

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  • A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

    Knowledge Partners   May 4, 2022  

    This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

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  • Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers

    Knowledge Partners   May 2, 2022  

    The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.

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  • Your Customers Want ESG to Change the World

    Forward   April 28, 2022  

    In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.

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  • Section 230 and Social Media

    Event Recaps   April 27, 2022  

    Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.

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  • Foundations for Building a Retail Media Network

    Event Recaps   April 27, 2022  

    Representatives from Albertsons Companies, Inc. and Reed Smith LLP shared key takeaways and learnings from their recent venture developing Albertsons Companies’ retail media network.

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  • NFTs from A to Z

    Event Recaps   April 27, 2022  

    Reed Smith, Mondelez International, and Mattel explored what NFTs are, the use case for marketers, and the legal pitfalls associated with their usage.

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  • The Legal and Marketing Partnership

    Event Recaps   April 27, 2022  

    A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.

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  • Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity

    Industry Insights   April 25, 2022  

    As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.

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  • Brand Activation Legal Committee: April 2022

    Session Videos   April 21, 2022  

    For April’s meeting, attorneys from Davis+Gilbert discussed recent federal and state updates regarding free trials, subscriptions, and negative option programs; European privacy law updates; COVID-19 impacts on the production of commercials; and developments concerning arbitration clauses and class action waivers.

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  • Pharma Marketing 101: Five Things Every Healthcare Marketer Should Know

    Knowledge Partners   April 14, 2022  

    The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of healthcare agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every healthcare marketer needs to know.

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