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Retailers Require New Resources for Success in the Privacy-Centric World
Industry Insights January 27, 2023For the last 20 years, marketers and advertisers have reached their target audiences on terms set by third parties. Google’s vast display networks, enabled by cookies, defined what we knew as digital advertising. Facebook took it one step further maximizing user-submitted, deterministic data, harvesting it for hyper targeting on and off the platform. It was a gold rush of sorts, with entire segments of the industry born out of the indisputable dominance of the two.
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2023 ANA Policy Preview for Advertisers
Industry Insights January 25, 2023The year was 1864, and the Confederate harbor of Mobile Bay was heavily fortified with “torpedoes” (i.e., sea mines). Despite warnings from his crew, Union Admiral David Farragut charged ahead, issuing his famous order, “Damn the torpedoes; full speed ahead,” an act of courage that resulted in his victory. That about sums up what advertisers must do to succeed in the perilous policy waters of 2023.
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The FTC’s Updates to the Green Guides
Event Recaps January 19, 2023Designed by the FTC to offer guidance on the use of environmental marketing claims, the “Green Guides” are shortly set to be revised, and the FTC is seeking public comments. Law firm Reed Smith’s John Feldman provided an overview of some of the areas on which the FTC is seeking those comments.
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2023 Forecast: Legislative and Regulatory Outlook for Advertisers and Marketers
Webinars January 10, 2023In this webinar, learn what can advertisers and marketers expect on the policy and regulatory front as Washington and state legislatures come back to session at the start of the new year.
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The Future of Privacy: Predictions for 2023
Industry Insights December 21, 2022The hot-button issue of consumer privacy has been building, with more consumers aware than ever of targeted advertising practices. With a new year on the horizon, the industry will begin to see regulatory changes as early as January 2023. But what will these new privacy regulations mean for digital advertisers, and how can they ensure their businesses’ success in its midst?
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Brand Activation Legal Committee: December 2022
Conference Sessions December 15, 2022For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Changes to California's Privacy Law Will Affect B2B Brands
B2B Marketer December 14, 2022Exemptions in the California Consumer Privacy Act (CCPA) related to B2B marketing expire in January 2023. Despite having more than two years to ready themselves, many companies are ill-prepared for the change.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Event Recaps December 8, 2022As AI democratizes content creation, YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts.
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Lack of Transparency Limits Trust
Industry Insights December 7, 2022The question often asked of senior marketers by their C-suite peers and in turn by marketers of their agency partners is: “Are we getting optimal value in return for our marketing investment?” This is a simple question, but one that is not easily answered given the breadth and intricacies of an advertisers marketing communications investment.
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Brands Still Relying on Cookies This Holiday Season Are Lagging Behind
Industry Insights November 30, 2022Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.
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Brand Activation Legal Committee: November 2022
Conference Sessions November 17, 2022For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims
Webinars November 15, 2022In this webinar, learn how consumer products and mobile apps can easily (and, often times, inadvertently) become FDA-regulated medical devices solely based on their advertising claims and get “tips and tricks” on how to word-smith claim language to help reduce the risk of FDA oversight.
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First Chair Litigator's Perspective with Kathryn Farrara
Conference Highlights November 10, 2022To successfully navigate metaverse activations, build agility and a dedication to co-elevation into your legal strategies.
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Advertising Litigation Developments
Conference Highlights November 10, 20222022 was an active year for major developments in advertising litigation.
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Overview of the 2022 ANA Masters of Advertising Law Conference
Conference Highlights November 10, 2022In this video, get a two-minute overview of the 2022 ANA Masters of Advertising Law Conference.
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First Chair Litigator's Perspective with Anna Naydonov
Conference Highlights November 10, 2022Web 3.0 will change the way brands litigate and mitigate legal risks.
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FTC Regulatory Trends in Social Media Marketing and Consumer Reviews
Event Recaps November 9, 2022This panel featured diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.
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Advertising Year in Review
Conference Highlights November 9, 2022The regulatory outlook for advertisers — hold on to your seats for a wild ride.
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Global Green Marketing Issues
Event Recaps November 9, 2022Members of the Global Advertising Lawyers Alliance discussed various cases concerning sustainability claims and how regulatory authorities adjudicated against them.
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Get Your Brand’s Groove On
Event Recaps November 9, 2022A panel of experts from both independent firms and the brand side reviewed music in advertising, including performers’ rights, different types of music licenses, how to engage cover artists, and key things to know when preparing to negotiate for the rights of a song with a publisher or record label.
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