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Search returned: 71 document(s).
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ETHICS ALERT: Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices
Ethics Issue Alerts May 22, 2022ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has create this update, providing guidance and resources on the subject.
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Marketing in a Cookie-Less World
Ask the Expert Answers May 19, 2022What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners
Pulse May 19, 2022With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Demystifying 3 Questions About Data Clean Rooms
Industry Insights May 9, 2022Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.
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The Current Consent Model Is Broken — Let’s Give Consumers Something Better
Industry Insights May 6, 2022They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.
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Endorsements and Testimonials
Knowledge Partners May 6, 2022Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.
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Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews
Knowledge Partners May 4, 2022Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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Your Customers Want ESG to Change the World
Forward April 28, 2022In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.
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Are B2B Brands Ready for a Privacy-First World?
B2B Marketer March 23, 2022The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.
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The Real Story Behind the Death of FLoC
Industry Insights March 4, 2022Here we go: Google is disrupting the trajectory of the industry yet again. The Federated Learning of Cohorts (FLoC), and with it the controversial cohort concept, is buried. "Topics" is now the future — at least for now, as the implementation remains complex and the added value compared to other solutions is no longer obvious to many.
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The NAD, Misleading Advertising, and Social Stereotypes
Event Recaps February 2, 2022In 2022, The National Advertising Division (NAD) expects to adjust its approach to take on misleading social stereotypes that appear in advertising.
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iOS 15: Apple Pushes Consumer Privacy Further with Email Protection
Pulse December 16, 2021Apple announced earlier this year that with the update to their operating system with iOS 14, consumers would have more control over the information that apps could track via the IDFA (we explored the effect this would have on marketers here). Now with the announcement of iOS 15, Apple is putting yet more control in the hands of consumers by extending privacy protection to email and other often-used services on all their devices.
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Fighting Disinformation and Ad Fraud
Event Recaps November 17, 2021A panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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Fighting Disinformation and Ad Fraud
Session Videos November 17, 2021In this video, a panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies
Session Videos November 16, 2021In this video, Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.
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The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies
Event Recaps November 16, 2021Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.
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Price and Advertising
Event Recaps November 16, 2021Legal experts covered pricing and sales advertising laws, outlining ongoing and emerging issues within the space, as well as some recent examples of cases related to price advertising laws. Topics included bait and switch pricing, hidden fees, the pink tax, and automatic subscription billing.
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Cultural Humility and Inclusive Leadership: An Ethical Imperative
Event Recaps November 16, 2021Reed Smith shared how cultural misunderstandings and unaddressed biases can pose significant problems for legal professionals, especially with recent changes to the Model Rules of Professional Conduct. The firm also offered some solutions for addressing various types of bias.
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