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  • ETHICS ALERT: Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices

     Ethics Issue Alerts   May 22, 2022  

    ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has create this update, providing guidance and resources on the subject.

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  • Marketing in a Cookie-Less World

     Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

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  • Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

     Pulse   May 19, 2022  

    With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

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  • Puffery 101

     Knowledge Partners   May 10, 2022  

    Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

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  • Demystifying 3 Questions About Data Clean Rooms

     Industry Insights   May 9, 2022  

    Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.

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  • The Current Consent Model Is Broken — Let’s Give Consumers Something Better

     Industry Insights   May 6, 2022  

    They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

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  • Endorsements and Testimonials

     Knowledge Partners   May 6, 2022  

    Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.

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  • Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews

     Knowledge Partners   May 4, 2022  

    Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.

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  • Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers

     Knowledge Partners   May 2, 2022  

    The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.

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  • Your Customers Want ESG to Change the World

     Forward   April 28, 2022  

    In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.

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  • Are B2B Brands Ready for a Privacy-First World?

     B2B Marketer   March 23, 2022  

    The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.

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  • The Real Story Behind the Death of FLoC

     Industry Insights   March 4, 2022  

    Here we go: Google is disrupting the trajectory of the industry yet again. The Federated Learning of Cohorts (FLoC), and with it the controversial cohort concept, is buried. "Topics" is now the future — at least for now, as the implementation remains complex and the added value compared to other solutions is no longer obvious to many.

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  • The NAD, Misleading Advertising, and Social Stereotypes

     Event Recaps   February 2, 2022  

    In 2022, The National Advertising Division (NAD) expects to adjust its approach to take on misleading social stereotypes that appear in advertising.

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  • iOS 15: Apple Pushes Consumer Privacy Further with Email Protection

     Pulse   December 16, 2021  

    Apple announced earlier this year that with the update to their operating system with iOS 14, consumers would have more control over the information that apps could track via the IDFA (we explored the effect this would have on marketers here). Now with the announcement of iOS 15, Apple is putting yet more control in the hands of consumers by extending privacy protection to email and other often-used services on all their devices.

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  • Fighting Disinformation and Ad Fraud

     Event Recaps   November 17, 2021  

    A panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.

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  • Fighting Disinformation and Ad Fraud

     Session Videos   November 17, 2021  

    In this video, a panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.

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  • The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies

     Session Videos   November 16, 2021  

    In this video, Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.

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  • The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies

     Event Recaps   November 16, 2021  

    Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.

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  • Price and Advertising

     Event Recaps   November 16, 2021  

    Legal experts covered pricing and sales advertising laws, outlining ongoing and emerging issues within the space, as well as some recent examples of cases related to price advertising laws. Topics included bait and switch pricing, hidden fees, the pink tax, and automatic subscription billing.

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  • Cultural Humility and Inclusive Leadership: An Ethical Imperative

     Event Recaps   November 16, 2021  

    Reed Smith shared how cultural misunderstandings and unaddressed biases can pose significant problems for legal professionals, especially with recent changes to the Model Rules of Professional Conduct. The firm also offered some solutions for addressing various types of bias.

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