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  • Industry Perspectives on the Transition to a Multi-currency TV Market

    Research Reports   January 12, 2023  

    Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.

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  • The Patient POV: Pharma Advertising on Linear TV Versus Connected TV

    Knowledge Partners   January 9, 2023  

    Following up on an earlier study on patient attitudes toward pharmaceutical advertising, DeepIntent surveyed patients to see if they find ads more relevant on linear TV or connected TV.

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  • DishLATINO Imagines a Meeting of Two Legendary Latino Entertainers

    Multicultural Excellence Awards   December 26, 2022  

    DishLATINO created a video imagining a meeting between two legendary Latino entertainers to demonstrate the contributions of Latinos in television.

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  • Ad Views, Endpoints, and Everything in Between

    Webinars   December 15, 2022  

    In this webinar, Effectv and FreeWheel discussed the current TV landscape and offered insight into reaching audiences based on the latest data. Also, learn how to optimize your 2023 campaigns with the latest TV advertising insights from Comcast Advertising.

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  • There Is No Escape Like Home

    Multicultural Excellence Awards   December 10, 2022  

    A Ford Escape ad campaign promoted the vehicle to South Asian audiences in the Greater Toronto Area during the Diwali season.

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  • United, Converged TV Advertising Should Stand

    Forward   December 1, 2022  

    TV is in the midst of a revolution. There's more content than ever before, and the modern viewer consumes it on their own time, in their own way, and through a variety of devices. This fragmentation means one thing for brands and agencies: They need to reimagine the TV advertising experience.

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  • The Great Unification of Converged TV

    Knowledge Partners   November 18, 2022  

    To better understand today’s “converged TV” market, Innovid worked with a third-party firm to survey more than 250 brand and agency advertisers in September 2022.

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  • The Creative Renaissance Is Here

    Forward   November 17, 2022  

    The technology for supporting creative optimization is at a tipping point. Indeed, the marketing industry faces an incredibly exciting moment where art and science finally work together to raise the bar for advertising across all formats and channels.

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  • How Land Rover Partnered with A+E Networks to Promote a New Truck

    Event Recaps   November 16, 2022  

    Representatives from A+E Networks and Z Media Ventures’ Jim Zarchin gave an inside look at how they used content to promote the Land Rover Defender, covering how multiple brands came together to create a powerful piece of content that captured viewer attention and drove business results.

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  • TV Generates More Consumer Recall and Purchase Intent

    Forward   November 15, 2022  

    What are the factors that make TV ads an effective marketing tool, and how does TV compare to Facebook or YouTube mobile video? Shedding light on the answers to these questions are two recent studies, which together tell a compelling story about how TV advertising helps brands build connections with consumers at scale.

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  • Marketers Try to Untangle Converged TV

    ANA Magazine   November 4, 2022  

    On the road to a streaming universe, linear TV continues to offer advertisers a still-reliable marketing vehicle with broad reach. The next frontier for marketers is how to optimize their ads across both streaming and linear platforms.

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  • Remaining 'On Air' in Times of Economic Uncertainty

    Forward   October 27, 2022  

    In times of economic uncertainty, advertising strategies, naturally, adapt to different sets of market dynamics. But rather than pull back on ad spend, it's critical that brands maintain a share of voice and drive short- and long-term outcomes across platforms and screens.

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  • The Best Advertising Isn’t Advertising at All

    Conference Sessions   October 13, 2022  

    In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.

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  • The Best Advertising Isn’t Advertising at All

    Event Recaps   October 13, 2022  

    Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.

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  • Branded Content and Content Synergy at ESPN Creative Studio

    Event Recaps   October 13, 2022  

    The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. During a session at the ANA’s 2022 Brand Activation and Creativity Conference, Jay Marrotte provided several examples of his team’s efforts in this direction.

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  • Busting the Myths of Video Ad Serving Complexity

    Forward   October 13, 2022  

    The act of playing an ad on a screen is wrongly shrouded in myth. It's time to shine a light on some of the misconceptions surrounding video ad serving and see it clearly as a non-subjective logistical step in the campaign activation workflow. Here are four myths about video ad serving and why marketers shouldn't give them a second look.

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  • Branded Content and Content Synergy at ESPN Creative Studio

    Conference Sessions   October 13, 2022  

    The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. In this video, Jay Marrotte provided several examples of his team’s efforts in this direction.

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  • Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales

    In-House Excellence Awards   September 29, 2022  

    Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.

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  • The CPG Guide to CTV

    Knowledge Partners   September 27, 2022  

    Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring e-commerce shopping, and their ROI is growing increasingly difficult to quantify.

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  • Bridging the Gap Between Linear and Addressable TV

    Forward   September 27, 2022  

    Did General Motors sell vehicles based on TV ads delivered to the right audiences at levels that indicate a positive ROI? An audit of its campaign efforts on linear TV and addressable TV formats reveals the answer.

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