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Search returned: 423 document(s).

  • CTV Takes Center Stage: Global Benchmarks Report

    Knowledge Partners   May 20, 2022  

    Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

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  • TV and Video Through a Generational Lens

    Session Videos   May 13, 2022  

    In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.

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  • The Art (and Science) of Advertising and Audience in the Age of Converged TV

    Session Videos   May 13, 2022  

    In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.

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  • Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals

    Session Videos   May 13, 2022  

    In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.

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  • Diversity in Production and Postproduction

    Event Recaps   May 1, 2022  

    During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.

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  • Mountain Dew’s Gamified Major Melon Super Bowl Promotion

    REGGIE Awards   April 21, 2022  

    Mountain Dew created a gamified Super Bowl ad in which viewers could win $1,000,000 by guessing the amount of bottles in the spot.

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  • Snap to Steal

    REGGIE Awards   April 21, 2022  

    Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.

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  • Defining Measurable Units Can Solve the CTV Identity Crisis

    Industry Insights   April 15, 2022  

    This year, the TV industry has an opportunity to unlock the identity crisis, writing a new story based on data transparency and proving value for both the buy and sell sides.

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  • Five Tips for the First-Time Programmatic CTV Advertiser

    Knowledge Partners   April 11, 2022  

    As pharmaceutical advertisers increasingly embrace CTV, and specifically programmatic CTV, DeepIntent CMO Marcella Milliet-Sciorra breaks down what they need to know.

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  • As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity

    Industry Insights   April 8, 2022  

    Without a doubt, the media marketplace has fragmented, platform choice has skyrocketed, viewing hours have soared, and the capabilities that underpin today’s TV advertising ecosystem have never been more robust. And yet, advertisers’ goals and needs remain fundamentally the same. They want to build awareness among the right audiences for their brands, and they want that awareness to translate into sales.

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  • Maximizing the Connected TV Opportunity

    Session Videos   April 6, 2022  

    In this video, Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.

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  • Everything You Want to Know About Converged TV Advertising

    Webinars   March 31, 2022  

    In this webinar, Bob Ivins, Chief Strategy Officer at TVSquared, and Jessica Hogue, GM Measurement at Innovid, looked at the findings of a new report on converged TV advertising, covering industry needs, challenges, priorities for the year ahead, and critical growth factors.

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  • Measurement and Attribution in the Age of Converged TV

    Forward   March 29, 2022  

    As the viewer experience evolves, converged TV, which encompasses premium, professionally produced content across linear and digital TV and multiple platforms and devices, has taken a front seat to both digital video and traditional linear markets. Advertisers are recognizing the need to bring all forms of premium video into one view rather than keeping digital and TV budgets in silos.

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  • Cheetos Integrates a QR Code with a Super Bowl Ad

    ECHO Awards   March 29, 2022  

    Frito-Lay offered viewers of its Super Bowl ad the chance to “steal” a bag of Cheetos Crunch Pop Mix by using a QR code featured in the TV spot.

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  • Huggies "We Got You, Baby": A Creative Platform to Help Parents Navigate Babyhood

    ECHO Awards   March 29, 2022  

    Huggies leveraged an omni-channel campaign, which included email, social, and a Super Bowl ad, to introduce a creative platform meant to help new parents navigate parenthood.

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  • 2021 Holiday Shopping Analysis

    Knowledge Partners   March 22, 2022  

    TVB shares insights demonstrating why brands should leverage local broadcast television to drive retail purchases during the holiday season.

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  • Back to School and College 2021

    Knowledge Partners   March 16, 2022  

    According to TVB’s 2021 back-to-school shopping analysis, whether consumers will be shopping online or in stores, retailers can drive purchases by using local broadcast TV to target all shoppers based on their geographic location and needs.

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  • TVB Thought Leader Podcast Series: Bob Liodice, CEO of ANA

    Knowledge Partners   March 10, 2022  

    Bob Liodice, CEO of ANA and Steve Lanzano, President and CEO of TVB discussed the local broadcast TV landscape and how it can benefit marketers, including hot topics like TV measurement, media usage, CTV and Next Gen TV.

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  • With the Right Approach to Streaming Ads, Brands Can Earn Goodwill From Consumers

    Forward   March 8, 2022  

    As ad-supported streaming continues to grow, marketers are weighing the best ways to engage with consumers who have more options and control than ever before. Early research from WarnerMedia shows that a more customized, intentional ad approach is not only highly effective but can generate a unique level of affinity from consumers.

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  • Buyer Beware: Understand Your ADUs and Their Effect on Inflation

    Event Recaps   March 4, 2022  

    Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).

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