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Search returned: 428 document(s).
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How to Avoid CTV's Double Whammy
Forward September 19, 2023TV viewers are likely united in at least one thing: they have endured a bad ad experience marred by either too many repeat ads, irrelevant ads, or, gasp, an empty ad slot. To make a better customer experience, marketers need to understand that linear and CTV don't always work perfectly together, and a true cross-channel plan requires a bit of extra work.
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Spicing up TV: MNTN's Innovative Campaign for Steve-O's Hot Sauce
B2 Awards September 8, 2023MNTN and Steve-O collaborated to create a groundbreaking TV ad campaign using MNTN's innovative platform, resulting in impressive viewer engagement and sales.
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Juniper Networks Leveraged AI in Its Demand Generation Campaign
B2 Awards September 5, 2023The Juniper Networks’ “Demand More” campaign targeted global C-level decision makers aged 35 and over who are risk averse, technical, and outcome driven. The campaign generated 51 percent pipeline growth, a 44 percent increase in the value of SQOs, and year-over-year enterprise revenue growth of 38 percent.
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Symcor Takes Over Toronto Union Station to Launch its B2C Style Campaign
B2 Awards September 5, 2023Sycmor paired an OOH installation at Toronto’s Union Station with a media approach atypical for B2B brands to drive consideration of its brand, change its perception, and drive traffic to the brand’s website.
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EY Creates a News Style Series to Demonstrate its Expertise
B2 Awards September 5, 2023EY created a news style series showcasing its leaders, strategic partners, and influencers to demonstrate the brand’s expertise and influence and engage enterprise C-suite executives.
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Cross-Garden, Not Cross-Channel, Is the Future of TV Advertising
Forward August 29, 2023Most of the streaming video world is happening in "walled gardens," proprietary media and ad delivery platforms that work either somewhat or entirely independently from one another. As marketers wade into the future of television, they'll need a cross-platform approach that works for the brand and the viewer.
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The New TV Terminology: A Short Glossary
Money Slides August 22, 2023The Media Rating Council breaks down some of the acronyms that have emerged to describe new types of TV and video offerings, such as FAST, AVOD, and MVPD.
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What Is a C3 Rating?
Money Slides August 22, 2023The Media Rating Council defines C3 ratings, a combined measure of live and subsequent on-demand viewing.
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What Is a TV Rating?
Money Slides August 22, 2023The Media Rating Council illuminates the factors that go into calculating a TV rating and provides an illustrative example.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Highlights August 22, 2023Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.
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Aflac Creates an Animated Short Film to Educate Consumers About Medical Disparities
In-House Excellence Awards August 19, 2023The Park Bench tells a story we usually don’t see of the health disparities that exist in communities. Aflac’s first foray into film was to demonstrate the brand’s purpose and create emotional connection with consumers.
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25 Ways TV Grows Brands
Knowledge Partners August 11, 2023TV is a performance channel that drives full-funnel outcomes. That’s the conclusion from VAB, which has long studied the effects of TV investment on driving business outcomes. This guide distills a decade of analysis into the 25 ways TV grows brands at every stage of the purchase funnel.
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What to Know About the Premium TV Advertising Ecosystem
Forward August 10, 2023What does it take for brand advertisers to maximize the value of their investment in TV and reach audiences across a fragmented landscape? A new report from Comcast Advertising provides answers.
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Social Media Set to Eclipse TV
Money Slides August 9, 2023Insider Intelligence details how TV viewers have declined while users of social media have risen, projecting that consumers of social media will outpace TV viewers by 2025.
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7 Marketing and Advertising Predictions for 2024
Industry Insights July 31, 2023The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years.
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5 Trends to Watch for in CTV Advertising for 2024
Industry Insights July 27, 2023As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum.
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Moving TV Measurement Forward and Beyond
Webinar Rewinds July 27, 2023The way in which we consume television and video content has rapidly changed over the past few years. In this webinar, George Ivie, CEO of the Media Rating Council (MRC) and industry-expert Artie Bulgrin discussed where video measurement stands today and where it is heading tomorrow.
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Connecting with Consumers in an Age of Change
Forward July 25, 2023Consumers have a large menu of entertainment options across both linear and streaming media, putting them in control of what, when, where, and how they watch. As the marketplace caters to consumers' changing viewing preferences, there are several guiding principles that advertisers can follow to connect with viewers in a dawning age of change.
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Demystifying Stock Trading through Cricket
Smarties Awards July 24, 2023Upstox created the Upstox Cric Index to compel cricket fans to participate in the stock market.
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Salesforce Creates a TV Series with CNBC
Smarties Awards July 24, 2023Salesforce partnered with CNBC to create a long-form content series promoting its business, which aired across multiple NBC- and Salesforce-owned channels.
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