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BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.
In this session, Intuit shared how they built the business case for their TV media audit, the approach and results from the audit, and some of the surprising and not-so-surprising learnings and take-aways.
Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
Target has dramatically lowered its environmental impact during commercial production.
Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.
Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.
In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.
A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.
TVB looked at the media habits and behaviors of back to school shoppers.
GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.
In this session, Mark Kaline, Former ANA Media Leadership Committee Co-Chair and Brad Smith, SVP, Revenue & Operations – VIDEA, provided an overview on the advancements being made in the automated planning, selling, and buying arena for local TV.
Moe’s Southwest Grill created an integrated marketing campaign that increased brand awareness and advocacy and built relationships with customers.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.
Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.
Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.
Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.
A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.