Certified ANA Marketing Professional (CAMP) Transition Program

The 12-hour online CAMP Transition program is a compilation of content that, once taken, ensures that a DCMP-certified individual will have attained an approximate level of training equivalent to that of a CAMP-certified individual.

Combining comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training, the Certified ANA Marketing Professional (CAMP) program ensures you and your team meet the ANA standard for today’s multi-faceted marketer.

With the ANA’s certification program, individuals and/or entire marketing teams will be activated to elevate their marketing campaigns with insight into marketplace drivers and best practices – from strategy, to execution, to attribution and success metrics.

CAMP is a 100 percent online and on-demand training that is accessible anytime, anywhere to all ANA members, and represents what all ANA marketers should know. 

Registration for the CAMP Transition program requires special access based on the status of your ANA membership and DCMP certification. Please contact the Marketing Training & Development Center to register at CAMP@ana.net.

Who is this Program For?

All DCMP-certified individuals who wish to attain a level of training equivalent to that of CAMP-certified individuals.

Course Outline

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I. Marketing Strategy & Innovation

Course 1: Strategic Customer-Centric Marketing (approximately 120 min.)

Marketers today are pulled into product-centric thinking by the nature of their roles and by the many dynamics in the marketplace. This makes it difficult to get and stay focused on the customer, ultimately leading to wasteful marketing investments. This course will teach effective approaches to marketing strategy that enable your brand to set itself up for success and will give you insight into what you can do to build your brand and drive your business.  You will master a best practice strategic marketing framework that helps you to deliver powerful customer-centric marketing.

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II. Integrated Marketing & Planning

Course 2: Integrating Across the Customer Decision Journey (approximately 120 min.)

This course will teach you how to develop an insight-driven customer decision journey. You’ll learn best practices to overcome internal integration barriers. You’ll gain a starter template to improve your internal integration process and collaboration across marketing disciplines.

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III. Brand Building

Course 3: The Art & Science of Brand Building (approximately 120 min.)

This course will help your brand compete and win in the marketplace by breaking down key components of brand building in a way that builds knowledge and reveals practical insights that you can apply to your brand and bottom line. This course provides tools and frameworks around what you need to know about your customer, what you need to analyze about your competition, and then what you need to document about your brand. With these insights in hand, this course shows you how to effectively position your brand and activate your brand experience.

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IV. Brand Activation

Course 4: Content-Powered Engagement (approximately 120 min.)

Effective content has never been more important for successful brand marketing. To stay relevant and to succeed, brands will need to master content marketing. This course will help brands and marketers identify and take advantage of key opportunities content marketing offers, avoid pitfalls that lie therein, and make their own mark on the content landscape.

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V. Creative Process & Briefs

Course 5: Inspiring Great Creative (approximately 120 min.)

This course will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time. You’ll be guided through the entire creative process, from writing the creative brief to judging creative work, giving the agency compelling feedback, and making all your communications more effective. Quite simply, this course will help you be a better client.

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VI. Agency Management

Course 6: Agency Management (approximately 120 min.)

Brand advertisers must demand increasingly more from the advertising and marketing service agencies they rely on to plan and executive breakthrough work while simultaneously driving the dual agenda of effectiveness and efficiency. Clients expect more from their strategic relationships. Their ability to effectively manage these relationships is directly correlated to their ability to succeed in the marketplace. Yet the answers are not always obvious. Why do some relationships thrive while others miserably fail? What works and what doesn’t? What should brand advertisers do to set themselves up for continued success? This course is designed to help you answer those questions and develop the skills of an effective client leader or active user of agencies.

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Estimated Length of Completion:

Approximately 12 hours

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier N/A Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

Instructors