Direct Mail Campaigns

You have such little time to get your customer’s attention. This course shows you how to make your direct mail package cut through the clutter and boost your response rates. You’ll learn how to create all the elements of a direct mail package and come to recognize the key elements that affect the success of a direct mail campaign.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in direct mail.

Course Outline

Lesson 1: Direct Mail Basics

    • Direct Mail Defined
    • Winning Components of the Direct Mail Package
    • Direct Mail Formats and Uses
    • Business-to-Business Direct Mail
    • Direct Mail Metrics and Measurement

Lesson 2: Creating and Evaluating Direct Mail Creative

    • The Creative Brief
    • Creative Concepting
    • Integrating Your Direct Mail
    • Tips from the Experts

Lesson 3: Direct Mail Production

    • Overview
    • Personalization and Printing
    • Checklists and Insertion Order
    • A Direct Mail Case Study

Estimated Length of Completion:

Approximately 120 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember $149



Ron Jacobs

Jacobs & Clevenger

Ron Jacobs is president of Jacobs & Clevenger, a multichannel direct marketing communications agency that provides direct, database and digital marketing solutions. Founded in 1982, J&C helps clients optimize business value, while extending communications efficiency.

Ron is a marketing communications thought leader and frequent keynote speaker at conferences worldwide. He has won rave reviews for his fresh content that helps organizations rethink core practices and position themselves for next-level growth. Ron’s clients include leading organizations in consumer goods, business marketing, information marketing, utilities, regulated and recently deregulated industries, trucks and heavy equipment, software and technology, financial services, retail, hospitality and travel industries.