Fundamental Measurement

Discover how to understand and “do the math” or use select marketing metrics such at ROI, Lifetime Value, Customer Acquisition Cost and other basic metrics. Then learn how you may use these key business insights to successfully impact your company’s marketing planning and execution.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in fundamental measurement.

Course Outline

Lesson 1: Introduction to ROI and Metrics

    • Defining ROI
    • The Ultimate Marketing Metrics

Lesson 2: Doing the Math

    • Defining Fundamental Metrics
    • Calculating Basic Metrics
    • How Response Rate Can Fool You

Lesson 3: Insights from Fundamental Metrics

    • Sorting Through Metrics for Insight
    • Important Web Metrics
    • Test and Design
    • Planning ROI with the Marketing Funnel

Estimated Length of Completion:

Approximately 50 minutes

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A

Instructors

trainer

Chuck McLeester

Direct/Relationship Marketing Strategist, Measured Marketing LLC

Chuck McLeester is a marketing strategist and analyst with experience in a variety of categories including health care/pharmaceuticals, financial services, pet products, travel/hospitality, and publishing. He spent several years as a client-side direct marketer before moving to the agency side 25 years ago. His areas of expertise include direct marketing, relationship marketing and digital marketing. He has created groundbreaking online and offline relationship marketing programs for consumer and pharmaceutical brands for Johnson & Johnson, The Iams Company, Procter & Gamble, and many other clients. A thought leader in the area of measurement and metrics, Chuck developed many innovative response analysis techniques. He has been a featured speaker at the Data-driven Marketing Association’s annual conference for the past 15 years in addition to his numerous other speaking engagements.