Introduction to Digital Marketing

The way we make purchases has changed entirely with the advent of the internet and online advertising. What role does your audience play in your online advertising scheme? How can you gather the correct types of data to target your audience appropriately? How do you best position your online ad?  In this 101-level course, marketers learn the various components of the digital marketing and advertising landscape, in order to better understand the modern digital marketing industry and the impact of its technology – including digital marketing, digital channels, pricing models, big data, targeting, and ad tags.

Powered by New Marketing Institute of Media Math.

This course is limited to ANA members only.

Learning Experience

This is a video-based, lecture format course with no interactivity. It provides real-world, practitioner-led learning. Active course participation is minimal and includes assessments, but no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in digital marketing.

Course Outline

    1. Course Overview
    2. Evolution of Digital Marketing
    3. Advertising Delivery and Tracking
    4. Types of Data
    5. Targeting
    6. Course Summary
    7. Assessment
    8. Survey
    9. Certificate of Completion

Estimated Length of Completion:

Approximately 60 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A



Michelle Said

Senior Manager, Certification and Curriculum Development
New Marketing Institute of MediaMath

In addition to overseeing and editing documentation to support training at the New Marketing Institute, she uses her 10 years of experience in the online space to educate others in NMI’s industry-leading Digital Marketing and Omnichannel certification tracks.

Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the rich media certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously at home in Brooklyn.