Mobile Friendly Email Design

Ignoring mobile optimization is not an option for today’s marketer. Proactively optimizing for various devices – including content and offers targeted to the mobile mindset – can take your campaigns and results to the next level.  It takes people, process and technology to go responsive – and with the Mobile Friendly Email Design course, you will no longer be in the dark when it comes to the right approach for mobile-friendly email. 

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in mobile-friendly email design.

Course Outline

Lesson 1: The Case for Mobile-Friendly Email

    • The State of Mobile Email
    • The Benefits of Mobile Email
    • Your Mobile-Friendly Design Options

Lesson 2: Determining the Right Mobile-Friendly Email Approach

    • Business Requirements
    • Design and Content Requirements
    • Technical Requirements

Lesson 3: Mobile-Friendly Email Design and Execution

    • Device Strategy
    • Content Strategy
    • Design Tips – Dos & Don’ts
    • Testing & Measurement Tips

Estimated Length of Completion:

Approximately 30 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A

Instructors

trainer

Linda Bustos

Co-Founder and Managing Partner, Edgacent

Linda is an e-commerce strategist and author of the upcoming book Ecommerce Illustrated. In her 10 years in e-commerce, she has helped some of the world's largest brands through consulting and the Get Elastic e-commerce blog, and has provided expert opinion to Inc. Magazine, Entrepreneur, Time, The L.A. Times, New York Times and Forbes. Linda was named one of the top 30 direct marketers under 30 by DMNews in 2010.