Mobile Friendly Web Design: Responsive, Adaptive or Hybrid?

Not sure where to start when it comes to your mobile site? With the Mobile-Friendly Web Design module, you will learn the differences between responsive, adaptive and hybrid web design, the pros and cons of each, and how to determine which is right for your business. Find out how brands have doubled their mobile traffic and quadrupled sales with savvy mobile web design, and what you need to consider before getting started.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in mobile-friendly web design.

Course Outline

Lesson 1: Understanding Responsive, Adaptive and Hybrid Web Design

    • The case for mobile friendly design
      • Desktop vs. mobile users
      • Multi-device behavior
      • Understanding responsive web design
        • Fluid media
        • Fluid grids
        • CSS media inquiries
        • Breakpoints
        • Advantages and disadvantages
        • Case studies in responsive design
        • Case studies in responsive design

Lesson 2: Adaptive & Hybrid Solutions

    • Understanding Adaptive Design
      • Mobile layouts
      • Advantages & Disadvantages
      • Case studies in adaptive design
      • What is hybrid design
      • How hybrid design works
      • Advantages & Disadvantages
      • Case studies in hybrid design

Lesson 3: Making Your Decision

    • Comparing the pros and cons of each method
    • Building your business case
      • User factors
      • Content factors
      • IT factors
      • Budget and maintenance factors
      • Selecting the method that works best for your case

Estimated Length of Completion:

Approximately 35 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember $149



Linda Bustos

Co-Founder and Managing Partner, Edgacent

Linda is an e-commerce strategist and author of the upcoming book Ecommerce Illustrated. In her 10 years in e-commerce, she has helped some of the world's largest brands through consulting and the Get Elastic e-commerce blog, and has provided expert opinion to Inc. Magazine, Entrepreneur, Time, The L.A. Times, New York Times and Forbes. Linda was named one of the top 30 direct marketers under 30 by DMNews in 2010.