Mobile Friendly Web Design: Responsive, Adaptive or Hybrid?

Not sure where to start when it comes to your mobile site? With the Mobile-Friendly Web Design module, you will learn the differences between responsive, adaptive and hybrid web design, the pros and cons of each, and how to determine which is right for your business. Find out how brands have doubled their mobile traffic and quadrupled sales with savvy mobile web design, and what you need to consider before getting started.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in mobile-friendly web design.

Course Outline

Lesson 1: Understanding Responsive, Adaptive and Hybrid Web Design

    • The case for mobile friendly design
      • Desktop vs. mobile users
      • Multi-device behavior
      • Understanding responsive web design
        • Fluid media
        • Fluid grids
        • CSS media inquiries
        • Breakpoints
        • Advantages and disadvantages
        • Case studies in responsive design
        • Case studies in responsive design

Lesson 2: Adaptive & Hybrid Solutions

    • Understanding Adaptive Design
      • Mobile layouts
      • Advantages & Disadvantages
      • Case studies in adaptive design
      • What is hybrid design
      • How hybrid design works
      • Advantages & Disadvantages
      • Case studies in hybrid design

Lesson 3: Making Your Decision

    • Comparing the pros and cons of each method
    • Building your business case
      • User factors
      • Content factors
      • IT factors
      • Budget and maintenance factors
      • Selecting the method that works best for your case

Estimated Length of Completion:

Approximately 35 minutes

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A

Instructors

trainer

Linda Bustos

Co-Founder and Managing Partner, Edgacent

Linda is an ecommerce strategist and author of the upcoming book Ecommerce Illustrated. In her 10 years in ecommerce, she has helped some of the world's largest brands through consulting and the GetElastic Ecommerce Blog, and has provided expert opinion to Inc. Magazine, Entrepreneur, Time, The LA Times, New York Times and Forbes. Linda was named one of the top 30 direct marketers under 30 by DMNews in 2010.