Omnichannel Mobile Marketing

Consumers have already moved to mobile, and advertisers have followed. Mobile spend growth is no longer a hypothetical – it is taking place right now. Mobile is not a separate channel, but a variety of screens and technologies that allow you to access your audience in new ways.

In this course, you will learn the formats, trends and best practices for mobile advertising in today’s technology landscape. Issues from geo-fencing and deep linking to probabilistic tracking, MRAID and deterministic user log-ins are all covered in this in-depth module. 

Powered by New Marketing Institute of MediaMath.

This course is limited to ANA members only.

Learning Experience

This is a video-based, lecture format course with no interactivity. It provides real-world, practitioner-led learning. Active course participation is minimal and includes assessments, but no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in omnichannel mobile marketing.

Course Outline

Section 1: The Mobile Marketing Landscape

    • The technology that supports mobile marketing
    • Key Terminology

Section 2: The State of Mobile Advertising

    • The History of Mobile Advertising
    • The evolution of the mobile phone
    • Mobile Advertising Spending Trends
    • DSPs

Section 3: The Essentials of Mobile Advertising

    • Mobile web
    • In-app advertising
    • Mobile ad formats and sizes
    • Top mobile apps
    • Hyperlocal targeting and geofencing
    • Mobile Ad Tech “Buzzwords”

Section 4: Cross-Device Measurement – The Next Frontier

    • Probabilistic tracking
    • MRAID

Estimated Length of Completion

Approximately 30 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A



Michelle Said

Senior Manager, Certification and Curriculum Development
New Marketing Institute of MediaMath

In addition to overseeing and editing documentation to support training at the New Marketing Institute, she uses her 10 years of experience in the online space to educate others in NMI’s industry-leading Digital Marketing and Omnichannel certification tracks.

Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the rich media certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously at home in Brooklyn.