Omnichannel Social Media Marketing

In this course, we seek to answer the question, “What is the goal of social advertising?” Learn why social advertising is a must in today’s marketing landscape. As you walk through the social advertising landscape, you will learn its history and its current state, key terms specific to social advertising (such as FMP, TOP, FBX), the differences between Facebook, Twitter, Instagram and Snapchat and the ad types and targeting options for each.

Powered by New Marketing Institute of Media Math.

This course is limited to ANA members only.

Learning Experience

This is a video-based, lecture format course with no interactivity. It provides real-world, practitioner-led learning. Active course participation is minimal and includes assessments, but no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in omnichannel social marketing.

Course Outline

Section 1: The Social Advertising Landscape

    • The goal of social – Reach + Data
    • Key players in the marketplace
    • Timeline of social advertising
    • Partner platforms

Section 2: Facebook

    • Instant articles
    • Facebook exchange (FBX)
    • Power Editor
    • Targeting on Facebook
    • Facebook ad formats
    • Facebook auction process

Section 3: Twitter

    • Promoted tweets
    • Promoted trends
    • Promoted
    • Targeting on Twitter

Section 4: Instagram

    • Instagram ad formats (carousel, stories, etc.)
    • Instagram + Facebook

Section 5: Snapchat

    • Audience demographics
    • Snapchat ad formats

Section 6: Local (geographic) players: APAC

    • Messaging aps
    • Social networking sites

Estimated Length of Completion

Approximately 30 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A



Michelle Said

Senior Manager, Certification and Curriculum Development
New Marketing Institute of MediaMath

In addition to overseeing and editing documentation to support training at the New Marketing Institute, she uses her 10 years of experience in the online space to educate others in NMI’s industry-leading Digital Marketing and Omnichannel certification tracks.

Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the rich media certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously at home in Brooklyn.