Transmission in Omnichannel Marketing

Did you know that 90% of mobile users do not have a specific brand in mind when they begin shopping? Your job as a brand is to make that transition from prospect to consumer by properly using an integrated, cross-channel approach when communicating with your audience.  The “Transmission in Omnichannel Marketing” course teaches you how to properly engage your target audience in order to ensure they choose your brand at the moment of conversion.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in understanding transmission in omnichannel marketing.

Course Outline

Lesson 1: Targeting

    • Approaching the channels
    • Omnichannel Dialogue
    • Understanding Your Consumers
    • Engaging Your Consumers
    • Targeting Audience Segments

Lesson 2: Optimization

    • Optimization
    • Types of Campaigns
    • Predictive Analytics
    • Attribution Model
    • Personalization Strategies
    • Event Detection
    • Retargeting

Lesson 3: Channels

    • Micro-Moments: Understanding when the consumer is ready to buy
    • How to Optimize Channels:
    • Case Studies

Estimated Length of Completion

Approximately 53 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember $149



James Fink

CEO/Managing Partner, Optikal

James began his career in sales, within the media industry. He has successfully closed several deals and his achievements quickly moved him from sales into management. He's managed divisions for top-rated radio stations in Los Angeles, for CBS and for Univision. Later, at Univision, James was promoted to Director of Sports and oversaw broadcast negotiations with several NFL, MLB, and college sports teams. Eventually, he found himself in the role of CMO for a Direct Response ad agency, focused on driving ROI for ad campaigns on radio and TV. Having combined experiences in various marketing roles, James was dissatisfied with the idea of wasted ad space and scattered targeting. He wanted to find a way to center ads on the individual and better ensure success for brands, both on a sale/ROI level and a brand awareness level. James wanted to change the mindset of how companies reach their core consumers and high-level potential prospects. His solution is Optikal, an omnichannel marketing agency, powered by integrated technology, data analytics, and optimizing media strategies based on data-driven results. James and his team are redefining omnichannel marketing to make advertising more precise and to deliver better results.