Scaling Chaos: Why Codifying Your Brand Is Vital for Survival in the Age of Gen AI

Wed, 08 Jan 2025 00:00:00 -0500
Leading Edge

Generative AI has the power to scale the success of a well-defined brand, and for those brands it will be truly transformative for all the right reasons. But it can also have the opposite effect on weaker brands, potentially exposing or highlighting flaws. Whether AI helps your brand soar or stumble depends hugely on how well you’ve codified it.