MillerCoors’ Path from Idea to Commercialization in Launching Two New Brands

Tue, 23 Apr 2013 00:00:00 -0400
Event Recaps

Scott Meek, director, brand innovations at MillerCoors, and Andrew Zrike, manager, new product innovations at MillerCoors, discussed MillerCoors’ journey from idea to commercialization in launching the brand’s newest beverages, Third Shift and Redd’s Apple Ale.