Influence and Content: How Brands Can Tap into Passion and Relevance

Mon, 05 May 2025 00:00:00 -0400
Leading Edge

The silos between third-party media placements, social media, and content in general have come down. In this always-on, hyperconnected world, the fragmented approach is now obsolete. Given that 89 percent of people most trust recommendations from people they know, according to a March 2025 Nielsen study, marketing success belongs to those who master the intersection of these once-distinct worlds.