B2B Social Media and the Dynamics of Peer Influence

Thu, 26 Aug 2010 00:00:00 -0400
Event Recaps

Josh Bernoff, vice president and principal analyst at Forrester Research, Inc., described the four-step IDEA process B2B marketers can use to tap into customers: identify mass influencers, deliver social customer service, empower customers with mobile information, and amplify fan activity.