The Futureproof Project: AI Is a Friend, Not a Foe, to in-House Agencies

Thu, 25 Jun 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA In-House Agency Conference, Lauren Evans and Adam Kleinberg of Traction shared how in-house teams can turn AI into a strategic advantage. Drawing from insights from the Futureproof Project community, they explained how to integrate AI into operations, redesign organizational structures, and build scalable systems that enhance both efficiency and creative output.