How to Listen to, Engage, and Develop Content for Multicultural Audiences on Social Media

Tue, 05 Nov 2013 00:00:00 -0500
Event Recaps

Joe Kutchera, multicultural digital marketing advisor and author of Latino Link, Building Brands Online with Hispanic Communities and Content, discussed how to identify Latino, African-American, and Asian influencers online and develop culturally customized content that attracts your target audience to social platforms and retail stores.