How to Avoid Scope Creep and Other Agency Compensation Insights—The CEO Perspective

Wed, 02 Jul 2008 00:00:00 -0400
Event Recaps

John Adams, Chairman and CEO of The Martin Group, discusses how getting the right scope-of-work agreement can lead to better work and a stronger client/agency partnership, why different types of compensation agreements exist, and whether the movement toward value-based compensation is inevitable.