The Man Your Man Could Smell Like

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Old Spice needed to defend its turf in the male body wash category. "The Man Your Man Could Smell Like" was created to appeal to both men and women and quickly became a cultural phenomenon. The campaign changed the way brands can interact and engage with their fans and ultimately helped to double sales of Old Spice body wash from the previous year.