Welcome to the Sun-Maid Raisin House — A Trick-or-Treater's Nightmare

Fri, 07 Oct 2022 00:00:00 -0400
Event Recaps

Raisins are a beloved, naturally sweet snack 364 days of the year. But on Halloween, it’s a different story. Hear how Sun-Maid created the Raisin House and how they grew sales, social media presence, and press coverage during a key selling period.