Survey: What Sets B2B Marketing Leaders

Thu, 26 Aug 2010 00:00:00 -0400
Event Recaps

Matthew Egol, vice president, consumer, media and digital practice at Booz & Company (N.A.) Inc., and Bill Stabile, senior director, brand and marketing communications at Siemens Corporation and chair of the ANA Business-to-Business Marketing Committee, debuted findings from a new B2B Marketing Leadership Study whose objective was to determine what sets B2B marketing leaders apart across industry sectors.