Selecting a New Agency

Fri, 08 Jul 2011 00:00:00 -0400
Insight Briefs

The final Insight Brief in a series written by Brian Goodall, General Manager, R3:JLB, Selecting a New Agency looks at how marketers can narrow down their top candidates and find the agency that is right for them, including how to evaluate agency presentations and create agency challenges. A supplemental toolkit contains additional data, as well as forms that marketers can use and personalize for their own agency searches immediately.