Marketers Scramble to Cater to Back-to-School Shoppers

Fri, 23 Jun 2023 00:00:00 -0400
Trends and Technology

For harried parents, making back-to-school shopping less of a hassle is a major priority this year. Retailers are responding in kind by moving up the launch date for their back-to-school promotional campaigns and touting convenience in their ad messaging.