Scotts Miracle-Gro: Integrated Digital Evolution

Tue, 10 Dec 2019 00:00:00 -0500
Event Recaps

In this session, hear how Scotts Miracle-Gro evolved their subscription program with an integrated digital campaign. Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.