The Return of the Griswolds

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

As a new brand in category that is relatively unknown to Americans, competing against hotels that outspend HomeAway 30:1, HomeAway needed a fresh idea to establish the notion of an alternative to hotels and put it on the proverbial map....quickly. Using social media, PR, the Super Bowl and especially, a short film, to generate traffic was that fresh approach the brand needed.