The Art of Rebranding a Legacy Brand: How Hilton Found Success

Wed, 25 Oct 2023 00:00:00 -0400
Event Recaps

Following the one-year anniversary of "Hilton. For the Stay," Mark Weinstein, CMO of Hilton, shared what it takes to rebrand a legacy company, the importance of rallying efforts under a single focus that's differentiated, credible, and ownable, and the lessons learned along the way.