Word-of-Mouth Marketing That Goes Beyond Tactics -- Fiskars Case Study

Wed, 17 Feb 2010 00:00:00 -0500
Event Recaps

Chad Vincent, president of Fiskars Brands and Spike Jones of Brains on Fire lay out the blueprint for the creation of the "Fiskateers," Fiskars' crafting ambassador program. This best practice case study not only connected the company with its customers, it increased loyalty, online conversations, and sales - and that was only the beginning.