How Marketers Capitalize on the Trust Deficit

Fri, 09 Apr 2021 00:00:00 -0400
Trends and Technology

The pandemic has had a devastating effect on the country’s health, economy, and psychological well-being. It’s also contributed to a severe lack of trust in major institutions, according to Edelman’s 2021 Trust Barometer. As the U.S. starts to recover from the virus, people are looking to companies to fix problems the government can’t.