A New Media Model to Transform a Brand That Sucks

Fri, 01 Sep 2017 00:00:00 -0400
Effie Awards

Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.