Brands Still Relying on Cookies This Holiday Season Are Lagging Behind

Wed, 30 Nov 2022 00:00:00 -0500
Leading Edge

Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.