Can a Pivot to Digital Bring Sales and Marketing into Better Alignment?

Wed, 06 Jan 2021 00:00:00 -0500
B2B

B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?