How ANA's Marketer-Led Initiative Is Reinventing Cross-Media Measurement

Wed, 16 Jun 2021 00:00:00 -0400
Leading Edge

Despite efforts from marketers, agencies, measurement vendors, and media partners, increasingly complex consumer media behaviors have outgrown the current media measurement ecosystem. In an effort to solve for this, the ANA, ISBA, and WFA have convened a global collaboration of marketers, platforms, and vendors to create the global/common components of a new measurement blueprint.