BeReal: What Brands Need to Know

Wed, 02 Nov 2022 00:00:00 -0400
Event Recaps

Christina Goswiller, VP and group director of social and creative strategy at Digitas, provided a look at the emerging social media platform BeReal, reviewing its history so far, where it may be headed, and sharing some examples of how brands like e.l.f. and Chipotle are already making use of the platform.