Media Briefing Best Practices and Guidelines

Thu, 07 May 2026 00:00:00 -0400
Research Reports

Media teams today are being asked to do more than ever all while often starting from media briefs that leave too much open to interpretation. This report outlines and provides practical guidance on the core elements that should be included in every media brief, highlighting areas such as KPIs, audience definition, timing, budget, and non-negotiables.