BP: Managing a Global Agency Relationship

Tue, 11 Oct 2011 00:00:00 -0400
Event Recaps

Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.