How Swarovski Won Over Generation Z by Creating Some Crystal Halo Swag

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

To connect to a younger audience and advance its mission of making luxury available to everyone, jewelry brand Swarovski partnered with Xbox and the popular video game series Halo to create customized crystal giveaways to celebrate the release of a new edition of the Halo series.