XOJET: How a Challenger Luxury Brand Uses Highly Targeted Digital

Thu, 19 Nov 2015 00:00:00 -0500
Event Recaps

In this session, Shari Jones, Chief Marketing Officer – XOJET, and Deacon Webster, Chief Creative Officer – Walrus, discussed how XOJET takes a fresh approach to talking about private aviation and uses highly targeted digital media to drive lead generation, taking attendees inside XOJET's latest "Power to the Passenger" campaign.