Hidden Liabilities in Media Offerings of Integration and Adjacencies

Tue, 15 Mar 2011 00:00:00 -0400
Event Recaps

Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.