The Launch of New SOUR PATCH KIDS Flavors

Sun, 14 May 2023 00:00:00 -0400
REGGIE Awards

This program fulfilled the target market’s demand for new “mash-up” experiences and frozen beverages. It linked a new, limited-time-only SPK Strawberry-Watermelon Froster with the new SOUR PATCH KIDS Candy fruit flavors to increase brand and non-chocolate-candy category sales with a combination of internal PR, social, digital, and in-store efforts.