ANA, Mondelēz, and Kenvue on Retail Media Measurement Standards

Thu, 21 May 2026 00:00:00 -0400
Event Recaps

Retail media measurement is straining under rapid network expansion, with marketers citing standardization gaps as the top barrier to scale. ANA guidance, shared by Mondelēz and Kenvue leaders, could reshape cross-network comparability and incrementality decisions.