Kroger and Roku: How CPG Brands Can Reach the CTV Viewer

Wed, 06 Apr 2022 00:00:00 -0400
Event Recaps

Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message. The pair also discussed how they approach measuring the impact of these efforts on both in-store and online sales.