B2B Advertising Doesn't Have to Be Boring

Wed, 06 Aug 2025 00:00:00 -0400
B2B

What's up with B2B branding? More than one-third (34 percent) of B2B marketers say they face greater pressure to prove ROI in the coming year, yet just 14 percent predict they'll put more focus on brand building in the next year, a new survey reveals. This resistance to branded advertising is turning into a major risk.