CivicScience: It’s a Loungewear World Now

Tue, 03 Nov 2020 00:00:00 -0500
Partner Content

With large swaths of the workforce at home or staying home more to help prevent the spread of the coronavirus, people are spending a lot more time in leisurewear, research has found. For marketers, the change in wardrobe has some interesting implications that affect inventory, marketing, and messaging. This article dives deep into not only demographics but other nuanced cross-comparisons brands and buyers should know.