Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths

Mon, 13 Nov 2023 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.