In-Game Advertisers: Focus on the Gamers, Not the Games

Wed, 08 Jun 2022 00:00:00 -0400
Leading Edge

Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue.