CDW: Making IT Work

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

CDW was perceived as a box pusher of technology. They needed to showcase their higher level solution expertise in order to grow their business. They needed to show that they Get IT. By showing the human side of solutions through humorous analogies, CDW solutions revenue grew a remarkable 15 percent over the same year-ago period.