Charting Walled Gardens’ Growth Year to Year

Thu, 17 Apr 2025 00:00:00 -0400
Money Slides

Jounce Media reveals the growing predominance of walled gardens such as Amazon, Meta, and YouTube in the programmatic media ecosystem from 2017 to 2024, comparing their share of non-search digital advertising to that of the “open internet” (i.e., that part of the programmatic market separate from walled gardens).