Beyond Reach: Redefining Online Advertising Waste and Revealing its Value

Wed, 07 Dec 2011 00:00:00 -0500
Webinar Rewinds

Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.