How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction

Wed, 08 Feb 2023 00:00:00 -0500
Event Recaps

Ross Nizlek, director of CRM operations and strategy at Amtrak, provided a broad overview of Amtrak’s points-back loyalty program, discussing how the brand leveraged its customer data platform for implementation, how it has measured success, and key challenges that have arisen.