This Mexican Beer Brand Married Art and AI to Celebrate Día de Los Muertos

Thu, 15 May 2025 00:00:00 -0400
REGGIE Awards

For Día de los Muertos 2024, Mexican beer brand Victoria honored legendary Mexican artist José Guadalupe Posada by reviving his iconic calavera artwork using AI. In collaboration with The Posada Art Foundation, a custom AI-engine created the first new designs in over a century, featured on limited-edition packaging and POS, blending tradition with innovation.