A Swirl of Change Pushes More and More Companies to Consider Rebranding

Fri, 27 May 2022 00:00:00 -0400
Trends and Technology

Several major companies have embarked on rebranding efforts over the past several months, spurred in part by global events and shifting mores in society. The temptation to rebrand can be powerful for marketers, as it represents an opportunity to hit the reset button. However, for a rebrand to work, CMOs must have a deep understanding of their core audience.