Concert in a Bag

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Doritos Late Night was one of nearly thirty new product introductions in the salty snack category in 2009. By thinking like an entertainment company, rather than just selling snacks, the brand transformed a bag of chips into a ticket for an exclusive music performance and helped create the most valuable salty snack introduction of 2009.