The Marketer’s Toolkit 2026: Reboot Your Consumer Perceptions

Tue, 10 Feb 2026 00:00:00 -0500
Event Recaps

WARC’s annual flagship study, The Marketer’s Toolkit, outlines the macro forces reshaping strategic planning for marketers worldwide. Drawing from a global survey of more than 1,000 marketing executives, expert interviews, and WARC’s internal research, WARC insight director Aditya Kishore highlighted three major consumer shifts that will define 2026: the vanishing middle, the great escape, and the reset of consumer milestones.