Sustainability 2.0: The Future of "Green" Claims

Tue, 14 Sep 2021 00:00:00 -0400
Event Recaps

Sustainability should be the top of mind for every marketer, not just to do the right thing, but to appeal to consumers who rather support brands that are environmentally aware and seeking to make a difference. During the pandemic, consumer behavior changed in that many wanted to support businesses that prioritize sustainability.