MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash

Mon, 27 May 2024 00:00:00 -0400
In-House Excellence Awards

MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.