Wripple: How Marketing's Talent Strategy Must Evolve in the Age of AI

Tue, 02 Jun 2026 00:00:00 -0400
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Artificial intelligence is reshaping marketing talent strategy, forcing leaders to rethink how teams, workflows, and governance operate. Drawing on insights from BCG, McKinsey, and Wripple, the article outlines five structural shifts that could determine whether marketing organizations keep pace or fall behind.