Programmatic Media Transparency — Levelling the Playing Field

Mon, 02 May 2022 00:00:00 -0400
Event Recaps

In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. Speakers in this session shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.