Pantene Highlights the Muxe Community

Mon, 13 Nov 2023 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Pantene's viral video campaign was designed to empower individuals in Mexico, especially women aged 18 to 45 years old, to embrace their unique identities through their hair, shedding light on the resilient Muxe community's tradition of using braids as a symbol of resistance and pride.