How Do Marketers Develop Human Oversight for AI Personalization?

Mon, 16 Mar 2026 00:00:00 -0400
B2B

Since ChatGPT exploded in late 2022, marketers have heard their share of blue-sky predictions about how artificial intelligence is going to change the future of marketing and advertising. However, to boost personalization, brand managers need to deploy marketing strategies that are more down-to-earth.