Women's Sports Could Be Net Win for Brand Advertisers

Fri, 04 Oct 2024 00:00:00 -0400
Trends and Technology

Brand advertisers are scrambling to partner with the expanding number of women's sports leagues, including the WNBA, the Professional Women's Hockey League, and the National Women's Soccer League. The field presents growing opportunities for marketers, what with women's elite sports expected to generate more than $1 billion in revenue for the first time in 2024, a 300 percent spike from 2021.