Tinder, Meteor-Induced Apocalypses, and a New Way to Win Over Generation Z

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

With its “Swipe Night” campaign, Tinder invented a new way to engage generation Z users on its app. The dating app brand developed an interactive, post-apocalyptic video game that reimagined its app’s iconic “swipe” as a means of surviving the apocalypse and creating deeper connections with other Tinder users.