The 2026 Marketing Capabilities Framework: A Human-Centered Skills Blueprint for the AI-Enabled Era

Mon, 13 Jul 2026 00:00:00 -0400
Research Reports

In the ANA's updated 2026 Marketing Capabilities Framework, marketing leaders make one thing clear: AI is transforming how marketing work gets done, not the core capabilities that drive growth. The framework identifies the skills rising in importance, the capabilities becoming foundational, and the human strengths that will define successful marketers in the AI-enabled era.