Keith Pardy: The Human Approach

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

The Nokia Corporation's SVP of strategic marketing, brand management, and consumer relationships offers career advice to consumer goods marketers who wish to move to technology companies. Keith Pardy talks about the human approach Nokia takes to understand how their products can improve consumers' lives and manage the complexity of a technology-driven enterprise. He also discusses various major transformations Nokia and the technology industry will undergo in the near future.