VSP Optics Turns to the Past in Quest to Earn Future Business

Sun, 17 Jul 2022 00:00:00 -0400
B2 Awards

To drum up future business, VSP Optics turned to the past, leveraging popular cultural icons from the ’70s and ’80s in its creative to grab the attention of the typically self-serious optician audience and inspire them to enroll in the brand’s product education webinar series.