Keys to Developing Agency Scopes of Work That Drive a Strategic Partnership

Thu, 25 Jun 2009 00:00:00 -0400
Event Recaps

Eric Jillard, department manager of digital marketing at Mercedes-Benz, and Andy Dutter, vice president of business development for Razorfish, shared their thoughts on best practices for driving efficiency in both the agency selection process and in the contractual/scope of work phase of client-agency engagement.