How Bank of Montreal Used Data and Influencers to Engage a Stubborn Audience

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

To better engage Canadian millennials, Bank of Montreal (BOM) turned to data and used it as the driving force to power its “Reward the Day” campaign. Partnering with a fleet of influencers, the activation sought to show millennials that BOM understood them well and, for this reason, could add value to their lives.