A Discussion with CVS CMO Norm de Greve

Mon, 21 Oct 2019 00:00:00 -0400
Beyond Profit Podcast

In 2014, when CVS made the bold decision to stop selling tobacco products in its stores, it was hailed as a powerful example of putting purpose ahead of profit. In the latest episode of Beyond Profit, CVS Health CMO Norm de Greve talks about the importance of taking a stand, how the company benefitted from banning tobacco, its latest ad campaign, and more.