PEMCO Insurance: The Journey to an Engaged Enterprise

Wed, 16 Feb 2011 00:00:00 -0500
Event Recaps

Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.