Save11

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Car crashes are the #1 killer of teens — a fact that Allstate couldn't live with. Rather than advertising to teens, we decided to change the law. We launched "Save 11," a movement designed to get Congress to pass a national teen safe-driving law. Our high impact campaign made the epidemic personal and reminded Congress that every day they didn't pass a law, 11 more teens would die.