WPP Merger Reflects Larger Trends Gripping Ad Industry

Fri, 02 Feb 2024 00:00:00 -0500
Trends and Technology

WPP merged VMLY&R and Wunderman Thompson to meet a market need, according to Jon Cook, global CEO of VML. Cook talks about what sparked the mega merger, the logic behind the agency's new name, and whether the ad industry is in for more consolidation.