Leveling Up the Media Landscape: The Rise of Gaming IP

Wed, 07 Jun 2023 00:00:00 -0400
Webinar Rewinds

Amid a cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming and further inform the future of marketing and media consumption.