Report: U.S. Digital Ad Spend Hit $259 Billion in 2024, a New Record

Fri, 18 Apr 2025 17:30:00 -0400
Marketing News

Revenue for the digital advertising industry reached $259 billion in 2024, a 15 percent year-over-year increase from 2023, according to a new report from the Interactive Advertising Bureau and PwC. The U.S. presidential election cycle and the Summer Olympics in Paris helped fuel the boost in spending.