Revolutionizing Agency Management: AT&T’s Innovative Approach to Marketing Transformation

Tue, 29 Apr 2025 00:00:00 -0400
Event Recaps

During a session at the 2025 ANA Advertising Financial Management Conference, AT&T shared its three-year journey of transforming its marketing operations to enhance efficiency, optimize fees, and improve overall performance by leveraging a mix of in-house capabilities and improved external partnerships.