Unlocking Efficiency: How AI Enhances Email and Multi-Channel Marketing for SMBs

Thu, 30 Jan 2025 00:00:00 -0500
Pulse

Small businesses (SMBs) are increasingly turning to AI for email marketing, harnessing its power to streamline content personalization, audience segmentation, send-time optimization, and more. According to Constant Contact’s Small Business Now report, 41 percent of SMBs currently use AI or automation for email marketing. What’s more, 53 percent of small business owners are leveraging AI and automation for social media.