When Music Is the Strategy: A Playbook for How CELSIUS Powered Cultural Connection

Thu, 02 Jul 2026 00:00:00 -0400
Webinar Rewinds

For Hispanic audiences, music is more than entertainment — it’s a shared, high-energy experience rooted in community In this session, TelevisaUnivision and CELSIUS shared the four key takeaways to creating an impactful Hispanic marketing strategy, and the repeatable formula other brands can follow.