Verizon Earned Millions in New Business with This ABM Campaign

Sun, 17 Jul 2022 00:00:00 -0400
B2 Awards

For its “Project Thor” campaign, Verizon applied account-based marketing and personalization tactics to help key senior executives and decision makers go beyond their perception of the brand as merely a mobile network service provider and begin to view it as a potential word-class digital transformation partner.