Is Generative AI the Key to Unlocking B2B Personalization?

Wed, 18 Dec 2024 00:00:00 -0500
B2B

Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.