A Marketer’s View on Out-of-Home Advertising

Thu, 27 May 2021 00:00:00 -0400
Event Recaps

OAAA President and CEO Anna Bager interviewed Sophie Kelly, SVP of Diageo's North American Whiskeys Portfolio, on why this senior marketer champions OOH in the media mix. From her buy-side perspective, hear Kelly's thoughts on both merits and misconceptions surrounding OOH.