Top Takeaways from This Year’s Upfronts: Welcome to the New Frontier

Wed, 21 Jun 2023 00:00:00 -0400
Leading Edge

This was an Upfronts season like no other — amid scandals, strikes and shakeups, advertisers and publishers certainly had a lot to contend with heading into this year’s negotiations. Here are my top takeaways from this year’s wild ride, and what it all means for advertisers and publishers going forward.