The TV Show Yellowjackets Built a Social Hit

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

Set in the mid-1990s and its present-day aftermaths, Yellowjackets features dual ensembles of relatable gen Z and gen X women. The challenge was to break through peak TV clutter from hundreds of competing titles and recruit cross-generational audiences to Yellowjackets.