The 2020s: A New Era of Digital's Global Preeminence Over Linear TV

Tue, 25 Jun 2024 00:00:00 -0400
Money Slides

Marketing solutions provider Guideline tracks the proportion of media mix devoted to digital, on the one hand, and linear TV, on the other, in the first quarters of 2022, 2023, and 2024 in the U.S., the U.K., China, Australia, Canada, and New Zealand.