RadioShack Relaunch: Turning Around an Irrelevant Brand | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

RadioShack was at the crossroads of relevancy and extinction with a unanimous perception of being stuck in the 80’s. We had to give the brand a clean slate and used the Super Bowl to get people to re-engage with RadioShack.