ANA Member Data & Attribution "Snack Pack": Bloomin Brands

Wed, 05 Apr 2017 00:00:00 -0400
Event Recaps

This session included a series of short presentations from ANA committee members sharing how they manage (and who is responsible for) data warehousing, analytics and attribution measurement. The "mini-presentations" covered topic like cross-media attribution, mini case studies on how to break down silos internally around data, use of CRM data within media, and use of third party data.