Report: Just 10 Percent of B2B Marketers Are Confident They're Reaching the Right Accounts

Mon, 27 Apr 2026 15:30:00 -0400
Marketing News

Just 10 percent of B2B marketers say they are confident they are reaching the right accounts, according to a new AdExchanger, Bombora, and PrograMetrix study. The findings suggest measurement approaches may be lagging behind increasingly complex, full-funnel B2B campaigns.