Fueling Campaign Performance with Intelligent Creative

Thu, 08 Jul 2021 00:00:00 -0400
Conference Session Videos

In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.