Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results

Mon, 07 Nov 2011 00:00:00 -0500
Research Reports

This Research Report includes findings from an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.