Ad Tech Doomsday Gut-Check: Dissecting 4 Dire Outlooks

Wed, 26 Apr 2023 00:00:00 -0400
Leading Edge

It’s scarcely spring, and 2023 has already delivered its share of ups and downs to the advertising industry. Due to the prevailing socioeconomic conditions around the world, businesses are being cautious about their investment and growth predictions for 2023. Consequently, the upcoming year is expected to witness intriguing developments in ad spending, audience behavior and first-party data.