Leveraging Influencers to Advance Brand Purpose

Wed, 14 Apr 2021 00:00:00 -0400
Leading Edge

When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.