Deciding When to Conduct an Agency Search

Fri, 15 Apr 2011 00:00:00 -0400
Insight Briefs

Written by Brian Goodall of R3:JLB, this ANA Insight Brief looks at the steps marketers need to take before entering into an agency search. The first of three Insight Briefs on the search process, Goodall explores the risks and benefits of beginning the hunt for a new agency in this Insight Brief.