How Heinz Hijacked the Grammys and Super Bowl with Mustard x Mustard

Thu, 30 Oct 2025 00:00:00 -0400
Multicultural and Inclusive Marketing Awards

Heinz partnered with DJ Mustard to transform its mustard product into a cultural icon. By tapping into viral moments and fan-driven storytelling, the “Mustard x Mustard” campaign blended music, memes, and food culture to engage young, multicultural audiences.