The Introduction of Real Fruit Smoothies

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Real. Fruit. Smoothie. These aren't the first words that come to mind when one thinks about McDonald's. This made it especially challenging for the traditional burger and fry joint to launch Real Fruit Smoothies. With consumer skepticism and formidable competition in tow, McDonald's needed to turn doubt and distrust into joyful disbelief.