Breathing New Life into an Iconic Brand from the Inside Out

Thu, 26 Oct 2023 00:00:00 -0400
Conference Session Videos

After being acquired by Stanley Black & Decker in 2017, CRAFTSMAN® went through a major revitalization. In this video, hear from CMO Tabata Gomez on how she is leading efforts to transform the brand by connecting its beloved sense of nostalgia to the forward-thinking, dynamic, and bold brand of today.