Meet Me at the Mall: How Simon Tapped Influencers to Attract Gen Z to Brick-and-Mortar

Wed, 09 Apr 2025 00:00:00 -0400
Event Recaps

In this session, Simon’s Senior Vice President of Marketing unveiled the strategy behind their innovative Meet Me @the Mall campaign, a nostalgia-driven initiative that partnered with over 250 influencers and creators to celebrate malls as hubs for shopping, dining, and connection.