The End of Mediocrity at Scale: Making Marketing Feel Human Again

Thu, 25 Jun 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Masters of Data Conference presented by TikTok, Dean de la Pena of Resonate explained why marketing has become less effective — and less human. De la Pena outlined how predictive, person-level intelligence can restore understanding and enable more relevant, measurable growth.