Using Automation to Personalize Direct Mail: Best Buy's Trade In Story

Tue, 10 Mar 2026 00:00:00 -0400
Webinar Rewinds

In this webinar, learn how Best Buy's Trade-In Direct Mail campaign utilizes automation through APIs to scale personalization efforts. The campaign's ongoing success is attributed to the strategic use of data, technology, and customer insights, consistently resulting in the highest Incremental Return on Ad Spend in the Best Buy Direct Mail portfolio.