Herman Miller: The Intersection of Building Brands and Driving Sales

Wed, 23 Aug 2017 00:00:00 -0400
Event Recaps

Journeying from maker of iconic modern furniture to inventor of the cubicle, Herman Miller is now on a purposeful path to becoming a lifestyle brand that helps people do their best wherever they work, live, learn and heal. In this session, digital marketing director Aaron Miller discussed progress and honest assessments of struggles in using content marketing to build the brand and drive the business in a world that is simultaneously design-driven and B2B sales focused.