Data Charts: Q2 Member Benchmarking Survey Results

Wed, 27 Jul 2011 00:00:00 -0400
Research Data Charts

This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).