Shopper Marketing: Connecting with Consumers at the Point of Purchase

Wed, 15 Feb 2012 00:00:00 -0500
Insight Briefs

This ANA Insight Brief explores radical new developments in shopper marketing. Learn about marketing from the other end of the funnel, social commerce, mobile coupons, and Google’s Zero Moment of Truth. Case studies from PepsiCo and Gap are also shared.