SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.