This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media

Mon, 26 Sep 2022 00:00:00 -0400
In-House Excellence Awards

To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.