Enhancing App Relevance with Media and Personalized Experiences

Tue, 11 Oct 2022 00:00:00 -0400
Leading Edge

The average U.S. consumer has approximately 55 apps installed on their smartphone, according to T-Mobile Advertising Solutions. But how many of those apps are they actively engaging with? For too long, mobile marketers have focused solely on raw app install counts as their primary measure of success. But it’s time the industry at large started paying closer attention to what happens after the install.