RAB: The Car: Media's Last High-Attention Environment at Scale

Tue, 16 Jun 2026 00:00:00 -0400
Partner Content

AM/FM radio commands 84 percent of ad-supported in-car listening time, making the car a rare high-attention media environment at scale. New connected car data and in-dash visuals may be reshaping how marketers measure and act on that captive audience.