Why TikTok Trends Are a Marketer’s Best Friend

Thu, 20 Jul 2023 00:00:00 -0400
Leading Edge

Today’s viral TikTok trends featuring unconventional hacks, secret-menu items and #challenges have led to the emergence of “TikTok products.” Born from the real users rather than the boardroom, these trends are forcing brands to respond, wreaking havoc on supply chains and angering retail workers. Despite this disruption, here’s why they’re the best thing to happen to your business — and how to make the most of it.