WFA: FIFA World Cup Drives Global Media Inflation to 4.4 Percent

Mon, 20 Apr 2026 16:00:00 -0400
Marketing News

Global media price inflation is projected to rise to 4.4 percent in 2026, driven largely by the FIFA World Cup. WFA's latest "Outlook" report shows higher costs across TV, out-of-home, and digital channels as advertisers compete for limited inventory.