RIM Races to the Top

Fri, 15 Oct 2010 00:00:00 -0400
Event Soundbites

As consumers continue to rely on the BlackBerry as a secure way to communicate, RIM is sticking to its proven methods for achievement. Research in Motion's Chief Marketing Officer, Keith Pardy, and Starcom MediaVest's Chief Executive Officer, Laura Desmond, discuss their strategy, relationship, and formula for success.