How The Latest New York Road Runners Brand Platform Captions Entire NYC Marathon Experience

Wed, 11 Oct 2023 00:00:00 -0400
Podcast Clips

Erika Katz, head of brand marketing and studio at New York Road Runners, discusses the changes her organization made to its “It Will Move You” brand platform to ensure it captured all of the experiences of an NYC Marathon — including those of the runners and the spectators.