Van Leeuwen and Rula Team up for New 'Therapy in a Cup' Partnership

Wed, 06 May 2026 17:00:00 -0400
Marketing News

Van Leeuwen and Rula partner on "Therapy in a Cup," blending ice cream with access to free therapy during Mental Health Awareness Month. The collaboration highlights how brands are experimenting with mental health messaging, experiential marketing, and low-friction entry points to care.