Celebrating James Baldwin’s 100th Birthday

Mon, 10 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

The primary objective of the Baldwin 100 campaign was to transform the centennial of James Baldwin’s birth into a dynamic, year-long cultural moment that honored his legacy while expanding his reach. The campaign aimed to introduce Baldwin’s work to a new generation of readers — particularly younger, more diverse audiences — through emerging platforms such as TikTok, Instagram, podcasts, and digital kiosks.