Effie Case Study: Building the Pedigree Brand-Pedigree Adoption Drive

Thu, 04 Feb 2010 00:00:00 -0500
Event Recaps

Russ Neale, brand manager at Mars Petcare U.S. Inc., and Parker Barnum, account director at TBWA\Chiat\Day, discussed how Pedigree created an award-winning campaign based on consumer insights and cause marketing.