4 E-commerce Advertising Trends to Watch

Mon, 04 Apr 2022 00:00:00 -0400
Leading Edge

As the endemic consumer is rapidly changing, modern brands seek to leverage all of the tactics at their disposal to engage customers. One of the trends we’ve seen over the past two years is a drastic rise in e-commerce and social commerce utilization across retail and direct to consumer brands. As e-commerce continues to take over the marketplace, brand marketing teams will need to better understand the buyer journey in the modern consumer experience-centric era.