A New Year Brings in Sharper Collaboration for B2B Players

Wed, 15 Dec 2021 00:00:00 -0500
B2B

B2B brands continue to struggle getting the most out of their marketing technology stack. The problem ranges from a lack of training among sales and marketing teams to the integration of all of their disparate software programs. But that's starting to change, as companies put more strategies in place based on collaboration.