Cleveland Clinic: Building a Global Brand through Trusted Content

Tue, 29 Jan 2013 00:00:00 -0500
Event Recaps

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the health care industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.