Diageo Uses Digital, Social, and Physical to Own Nightlife Globally

Tue, 17 Jul 2012 00:00:00 -0400
Event Recaps

Michelle Klein, vice president, content, digital and communications, Smirnoff, Diageo North America, Inc., and Wayne Arnold, co-founder and global chief executive officer, Profero LLC, discussed Diageo’s Nightlife Exchange Project, which is rooted in social media.