Experience Is the New Currency: How Marketers Can Seize the Moment

Tue, 10 Sep 2024 00:00:00 -0400
Event Recaps

During a session at the ANA’s 2024 Brand Activation and Creativity Conference, Magen Hanrahan, SVP at Ferrera, and Amy Tunick, CMO at NCM, discussed how shared experiences are one successful approach to experimental campaign strategies to reinvent well-known brands, such as NERDS.