ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies

Mon, 29 Jun 2026 00:00:00 -0400
Pulse

Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.