How Financial Institutions Bank on the Super Bowl

Fri, 01 Dec 2006 00:00:00 -0500
Leading Edge

This case study outlines financial institutions' involvement in Super Bowl ads. American Express, Mastercard, Visa, First Union, New York Life and Hartford, Progressive, John Hancock, and E*Trade are highlighted. Some found success; others decided that Superbowl ads were not cost-efficient.