Prudential: Bringing Media Buying In-House

Wed, 16 Aug 2017 00:00:00 -0400
Event Recaps

In this session, Lisa Fulks, Director of Integrated Media, and Peggy Gradel, Assistant Media Director, both of Prudential, shared how they manage media buying in-house. They shared what promoted the move to bring media buying in-house, their strategic approach, and lessons learned along the way.