Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True

Wed, 10 Apr 2024 00:00:00 -0400
Leading Edge

MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.