When It Comes To Brand Suitability, Not All Walled Gardens Are Created Equal

Wed, 21 Jun 2023 00:00:00 -0400
Leading Edge

Today’s open web largely functions the way it has for 20 years. Meanwhile, modern walled gardens didn’t exist 20 years ago. As with humans, platform youth is the launch pad for sharp, quick, often divergent growth. The walled garden landscape is always evolving, with each of them offering a discrete experience.