Fan Coach Bill Belichick: How DoorDash Scored 21.1 Million Orders and 180 Percent Goal Achievement During Football Season

Tue, 09 Sep 2025 00:00:00 -0400
In-House Excellence Awards

DoorDash's in-house team created the Fan Coach campaign featuring legendary NFL coach Bill Belichick as the official game day advisor, delivering tough-love advice on food ordering and party hosting that generated 21.1 million consumer orders, 180 percent of goal achievement for incremental gross order value, and 262 million earned impressions.