Procurement: The Good, the Bad, and the Ugly (2022)

Wed, 04 May 2022 00:00:00 -0400
Event Recaps

In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. We have updated this work in 2022 to reveal what has changed … and what has not.