Google Delayed the Demise of Cookies. Again. Now What?

Fri, 21 Jun 2024 00:00:00 -0400
Trends and Technology

Google's latest delay to shut down third-party cookies until 2025 presents another reprieve for marketers who are scrambling to develop fresh data strategies. One hurdle is whether companies will be able to dismantle their silos and share more first-party data across the organization.