Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment

Thu, 29 Nov 2012 00:00:00 -0500
Event Recaps

Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.