Building Better Agency Relations

Thu, 17 Nov 2022 00:00:00 -0500
Event Recaps

Agency reviews and scoping are top of mind for agency relations professionals this time of year. Heather Kaster, director of marketing services at Beam Suntory, and Julie Backer, senior manager of strategic partnerships at Target, shared the approaches they take to enhance and improve the client/agency relationship to obtain the best business results.