Don't Just Go Back. Arrive.

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

Sears had experienced 10 years of downward momentum at back-to-school. To reverse that trend we embodied the Tween values of collaboration, participation and sharing. Within the first 2 months of the program, we reversed negative trends and got 1.6 million hits to the website.