CORD Worldwide: What Does Your Brand Sound Like?

Tue, 18 Sep 2012 00:00:00 -0400
Event Recaps

Blake Spiers, senior music planner/buyer, CORD Worldwide, Marco Vitali, head of music, CORD Worldwide, and Kim Rosenblum, executive vice president creative and marketing, TV Land, discussed sonic branding and provided examples of different areas where music and sound can build brand equity or drive consumer behavior.