How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

Tue, 19 Nov 2013 00:00:00 -0500
Event Recaps

Heather Dumford, media director of global marketing at ConAgra Foods, Cindy Neumann, senior director of consumer insights advanced analytics at ConAgra Foods, and Tammy Vance, senior director at comScore, presented ConAgra’s approach to leveraging ad and audience delivery validation insights to drive decision-making and generate strong ROI.