Doritos Reintroduced Itself

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors.