IBM SmarterCities Program

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

For the first time in history, 50 percent of the global population lives in cities. While this is a major business opportunity for IBM, there are many challenges to overcome. The solution was a modern educational program aimed to elevate the practice of city leadership, the role of IBM within it, and the value it creates for citizens.