Keller Fay Group: Why Real Relationships Rule in a Digital Marketplace

Wed, 11 Jul 2012 00:00:00 -0400
Event Recaps

Ed Keller, chief executive office, Keller Fay Group and author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, provided a preview of key insights from his forthcoming book (publication date May 22, 2012) which was based on over six years of research on how brands build social connections both online and offline and case studies of leading brands.