Managing Sponsorships During a Pandemic: How Wells Fargo Pivoted in Partnership with MLS and TED

Tue, 21 Sep 2021 00:00:00 -0400
Event Recaps

Wells Fargo outlined its approach to sponsorship marketing beginning in 2019, through the pandemic, and into 2021. The brand provided key insights into how it got creative during this extreme situation and how the learnings from these activations can affect strategies moving forward.