How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion

Fri, 19 Jan 2024 00:00:00 -0500
POVs

Citi’s “Chosen Name” campaign gave Trans and non-binary customers the choice to easily update their eligible Citi-branded cards to match their true identity. The bank partnered with actress LGBTQ+ advocate Michaela Jaé Rodriguez to successfully spread the word.