Testing and Learning for Marketing Excellence in an Uncertain World

Tue, 20 Sep 2022 00:00:00 -0400
Event Recaps

The Clorox Company’s Narasu Rebbapragada shared how the Clorox brand responded to continuously evolving consumer sentiments around COVID-19 by using a test-and-learn mentality, providing two examples of how her brand ran quick and efficient tests to optimize messaging and targeting.