Why Customers Care About Hyper-Personalization

Tue, 05 Sep 2023 00:00:00 -0400
Knowledge Partners

In this report, data analytics platform Intent HQ argues that consumers are increasingly frustrated with mass marketing tactics that flood them with irrelevant messages. It emphasizes the need for personalized marketing, stating that 91% of consumers prefer brands that provide relevant offers. Failure to personalize could risk pushing customers to competitors.