Anheuser Busch: Super Bowl Ad Campaigns

Fri, 01 Dec 2006 00:00:00 -0500
Leading Edge

This case study outlines the evolution of Anheuser Busch Super Bowl ad campaigns, including the Bud-Bowl, the "Bud-weiser-er" frogs, and the "Whassup" commercials, demonstrating that success is directly linked to the ability to create entertainment for key customers, young men.