The Business Guide to AI presented by Bloomberg Media

Thu, 09 Nov 2023 00:00:00 -0500
CMO Content

The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.