Don't Market To Gen Z, Engage Them

Wed, 20 May 2020 00:00:00 -0400
Webinar Rewinds

This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.