Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying

Thu, 30 May 2024 00:00:00 -0400
Leading Edge

The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today's buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks of Amazon, Walmart, and the like.