How Is It Possible That Marketers Still Overlook Email?

Thu, 16 Oct 2025 00:00:00 -0400
On Scope

Scott Cohen, CEO at InboxArmy, joins the On Scope podcast to discuss why email continues to be overlooked, despite being the most powerful channel in marketing. He covered underutilized approaches to email marketing, AI’s role in the channel, and why email will continue to dominate — even with gen Z and gen Alpha.