2008 Blue Cross of CA Perception & Name Change Campaign

Fri, 23 May 2008 00:00:00 -0400
Event Recaps

Advertising Director at WellPoint, Inc. Shelley Patchin discusses the work done with Hal Riney, Publicis to help position the new brand, Anthem Blue Cross-formerly Blue Cross of California, the state's largest health benefits company-as an innovative market leader and not just a new name in health care.