What Could a Customer Data Platform (CDP) Do for Your Brand?

Wed, 17 May 2023 00:00:00 -0400
Leading Edge

Customer data has a near-infinite number of uses in today’s organizations. As a result, so does a Customer Data Platform (CDP). This excerpt from ANA’s CDP Playbook enumerates the various ways marketers can leverage CDPs and shares a use case from BARK and Simon Media.