ANA 2025 Marketing Words of the Year: Agentic AI and Authenticity

Mon, 08 Dec 2025 00:00:00 -0500
Leading Edge

Since 2014, the ANA has surveyed our members to select the ANA Marketing Word of the Year. For the first time, the ANA Marketing Word of the Year is not one, but two distinct words. Agentic AI was the top vote-getter, and the very close runner-up was Authenticity.