Comcast: Preventing the Perils of Programmatic for Premium Video

Tue, 14 Sep 2021 00:00:00 -0400
Partner Content

The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.