PTC's Performance Transformation — Created by Marketing, Loved by Sales

Fri, 26 Oct 2018 00:00:00 -0400
ANA Genius Awards

Lack of easily accessible, accurate data to monitor campaign performance resulted in a culture at PTC that did not consistently use data to drive Marketing decisions. Our key initiative was to implement a measurement framework that addressed these gaps and changed the way Marketing measured, reported, analyzed its performance.