TippingSprung Brand Extension Survey: The Best & Worst Of 2007

Tue, 18 Mar 2008 00:00:00 -0400
Event Recaps

Martyn Tipping, President of TippingSprung, discusses the key findings from the 2007 Tipping Sprung Survey which polled 25,000 subscribers of Brandweek, as well as a number of branding professionals, and the 785 responses came from a cross-section of major US and international companies.