The 7-Eleven X Pac-Man Collaboration

Thu, 16 May 2024 00:00:00 -0400
In-House Excellence Awards

7-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.