Next-Level Contextual: 3 Ways Publishers Can Increase Revenue Through Relevance

Thu, 12 Sep 2024 00:00:00 -0400
Leading Edge

As signal deprecation undermines the efficacy of certain methods of identity-based targeting, contextual targeting is emerging as a more vital strategy than ever. This strategy, which analyzes content and matches ads to the most relevant environments, not only preserves addressability but also aligns with growing concerns about privacy.