Survey: Most Consumers Think New Customers Get All the Attention

Mon, 23 Feb 2026 16:15:00 -0500
Marketing News

More than two-thirds of consumers (67 percent) agree that brands favor acquisition over keeping existing customers, according to “The 2026 Customer Loyalty Report.” However, most brands report a 50/50 budget split between new customers and existing ones, suggesting a perception problem for brands.