ServiceNow Built an AI-Native Studio to Consolidate Creative Production

Fri, 26 Jun 2026 00:00:00 -0400
Event Recaps

ServiceNow restructured its entire creative production model around a centralized, artificial intelligence (AI)-native studio after an internal audit revealed thousands of underperforming assets. The shift could deliver 15 percent savings from consolidation alone — with 30 percent more in first-year AI efficiencies on top.