Mondelēz International Uses Virtual Basketball Game to Drive Awareness of NBA Partnership

Tue, 28 Dec 2021 00:00:00 -0500
Smarties Awards

Needing to raise awareness about a partnership its brand had with the NBA and Target, Mondelēz International developed a mobile basketball video game that was served to basketball fans and that used subtle logo placements to align Mondelēz brands with their partners.