Mattel: In-House Agency Case Study

Thu, 15 Feb 2018 00:00:00 -0500
Event Recaps

In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Lorraine Kraus, head of Barbie broadcast production at Mattel, Inc., shared her journey and Mattel's future plans, including lessons learned and key takeaways.