How Brands Need to Enhance Their Omnichannel Messaging

Thu, 04 Jan 2024 00:00:00 -0500
Leading Edge

For years, marketers have recognized the need to eliminate the destructive competition between their online and offline sales teams. But just because retailers have largely stopped pitting teams with separate P&Ls against each other to drive revenues doesn’t mean brands have realized ways to synthesize their omnichannel messaging and strategy.