PepsiCo Rolls Out New Corporate Brand Identity

Fri, 31 Oct 2025 14:00:00 -0400
Marketing News

PepsiCo on Tuesday debuted a corporate rebranding, the first in nearly 25 years. The marketing effort features a new logo designed to highlight PepsiCo's portfolio of more than 500 brands, which include Gatorade, Lay's, and Tostitos. Just 21 percent of consumers can name a PepsiCo brand other than Pepsi, the company says.