Key Findings Report: 2013 ANA Real-Time Marketing Survey

Fri, 07 Mar 2014 00:00:00 -0500
Research Reports

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.