Getting the First-Party Data Engine Running: What Are Marketers Missing?

Tue, 26 Nov 2024 00:00:00 -0500
Leading Edge

First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.