The Latest TikTok Shop Feature Turns Scrolling into Shopping

Fri, 18 Aug 2023 00:00:00 -0400
Leading Edge

Did you know that nearly half of gen Z consumers start their shopping on TikTok? TikTok does, apparently, which is why it’s launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site.