Lack of Transparency Limits Trust

Wed, 07 Dec 2022 00:00:00 -0500
Leading Edge

The question often asked of senior marketers by their C-suite peers and in turn by marketers of their agency partners is: “Are we getting optimal value in return for our marketing investment?” This is a simple question, but one that is not easily answered given the breadth and intricacies of an advertisers marketing communications investment.