To Grow Your Business, Become Culturally Resonant

Fri, 22 Nov 2024 00:00:00 -0500
Leading Edge

There is a big difference between being culturally relevant and culturally resonant. Cultural resonance surpasses the fleeting nature of cultural relevance and amplifies over time. It describes the relationship between brands and consumers as going beyond the transactional, to having a shared perspective of the world and an understanding of the true value the brand provides.