One Wild Ride: Earned and Paid Influencer Marketing

Wed, 19 Jun 2019 00:00:00 -0400
Event Recaps

Sandra Daniels, VP of public relations, Renata Wells, manager of digital advertising and social media marketing, both at Six Flags, and Emily Kopp, group media director at Moroch, Six Flags’ media partner, shared the advantages and disadvantages of working with influencers as it relates to paid and organic marketing.