Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer

Mon, 25 Oct 2021 00:00:00 -0400
Conference Session Videos

In this video, Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”