Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace

Tue, 04 Sep 2018 00:00:00 -0400
Knowledge Partners

Marketing is in the midst of a paradigmatic shift — with a new, unified focus on audience identity emerging as the linchpin of business insight, measurement and attribution, media optimization, and the delivery of better customer experience. What are today’s top marketers doing to embrace this shift, and how do your efforts compare?