How Heinz and a Shipwrecked Sailor Went Viral

Sat, 18 May 2024 00:00:00 -0400
In-House Excellence Awards

When Elvis Francois survived 24 days adrift at sea on a bottle of ketchup, Heinz wanted to help him get a new boat. There was just one problem: Nobody could find him. So, Heinz sent a message in a bottle adrift into the sea of the internet to #FindTheKetchupBoatGuy.