Retail Media that Performs: Turning Shopper Signals into Media Outcomes

Tue, 16 Jun 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Media Conference presented by A+E Global Media, leaders from Google and Kroger Precision Marketing explored how retail media is evolving into a core performance channel. The session showed how retail signals, cross-channel activation, and faster measurement are helping marketers drive accountability and growth.