Wim Hof: The Anti-Spokesman

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

How do you use a new product line to revive an 80-year-old outdoor-apparel brand with little technical performance credibility? You don’t find some athlete to showcase your product’s durability in the harsh outdoors. You find the ultimate anti-spokesman and you make him your unexpected hero.