Studying Other Cultures Makes You a Better Marketer | On Scope

Wed, 15 Oct 2025 00:00:00 -0400
Podcast Clips

While researching her book, Katherine Melchior Ray, author of Brand Global, Adapt Local, learned exactly why it is so imperative for marketers to study cultures outside of the region or country in which they work and how doing so can create marketing superpowers.