KitchenAid: How a Brand Sponsorship Can Help Change a Community

Wed, 28 Nov 2012 00:00:00 -0500
Event Recaps

Deb O’Connor, senior manager, brand experience, Whirlpool Corporation, shared how the KitchenAid brand's presenting sponsorship of the Senior PGA Championship not only created new customers and increased awareness for the KitchenAid brand, but is helping to transform a community in need.