The Art (and Science) of Who Not to Target with Your Fundraising Campaigns

Mon, 07 Oct 2024 00:00:00 -0400
Leading Edge

A nonprofit's journey to greater impact doesn’t just hinge on stellar campaigns and compelling missions. It's also about precision in reaching the right audience — those genuinely aligned with your cause and able to contribute. Amid the transformative power of technology, particularly AI and machine learning (ML), lies an often under-emphasized strategy: knowing who not to target.