H*Commerce

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. In three months, brand awareness increased 150 percent, ultimately redefining a brand and the category.