Political Advertisers Need Informed, Stable Marketing Tactics

Tue, 24 Sep 2024 00:00:00 -0400
Leading Edge

Given the onslaught of current events and new presidential candidacies, a new playbook is being written for political advertisers who are looking to capture mindshare among voters. Recent historic developments present a new pool of opportunities for political advertisers. Targeting models are likely to seismically shift in the coming weeks, as undecided voters, young people, and other various demographics are presented with new candidates from different backgrounds, each with their own message. To effectively target and persuade voters in this unprecedented landscape, political advertisers should consider following a new playbook — one that centers its strategy on TV.