ANA Production Transparency Update

Tue, 13 Jun 2017 00:00:00 -0400
Event Recaps

In 2016 ANA issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. These reports were influenced by work from the ANA Media Transparency Task Force, a group of members primarily from the ANA Media Leadership Committee. In fall 2016 ANA convened a task force that examined transparency issues (if any) in production. As we did with the Media Transparency Task Force our process was as follows: identify consultants/outside resources who have a perspective on this issue; have each consultant share their perspective with the Production Transparency Task Force; recap the key learnings and decide on a course of action, if warranted. This session provided an update on work from the task force to date as well as highlight the findings and recommendations.