Can B2B Brands Shift to a Full-Funnel Marketing Strategy?

Wed, 15 Nov 2023 14:00:00 -0500
Champions of Growth Podcast

Google's Doug Novack joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it’s incumbent upon B2B companies to pivot to a full-funnel marketing strategy.