Power Trumps Pretty

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

iPhone dramatically changed the wireless category, driving AT&T to record sales and Verizon to a six year low in growth. Verizon needed its answer to the iPhone, and it brought its agency a thick, heavy phone on a then-unsuccessful operating system. The unique campaign resulted in record sales and shattered goals.