ANA/IEG Survey Results: Sponsorships and Event Measurement

Tue, 14 Sep 2010 00:00:00 -0400
Event Recaps

The ANA Sponsorship and Event Marketing Committee discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing, but lack the necessary capabilities to do so.