Bai Partnered with This A-List Actress to Create Buzz

Mon, 08 Sep 2025 00:00:00 -0400
In-House Excellence Awards

Bai, once a leader in the enhanced flavor water category, faced declining visibility and consumer confusion amid fierce competition and shifting market dynamics. With less than 12 months to reverse declining sales and regain retailer confidence, Bai embarked on a strategic transformation.