Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership Philosophy

Thu, 28 Jul 2011 00:00:00 -0400
Event Recaps

Geoff Carroll, Global Brand Director, Call of Duty, Activision, Dan Shaffer, Lead-Partnerships, Call of Duty, Activision, and Amy Stetter, VP, Media & Engagement, Activision, discussed their successes with the Call of Duty video game through a co-marketing partnership with the Jeep brand.