Express Your Peepsonality

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

PEEPS, the iconic Easter candy, has been increasingly challenged in recent years by industry giants who wield multimillion-dollar media budgets. This year, with under $2 million, PEEPS launched Express Your Peepsonality, a campaign built on the insight that PEEPS aren’t just for eating; they're for baking, crafting, decorating, dioramas, and much more.