Turbo-Charging Business Growth Through the Accurate Portrayal of Women and Girls

Mon, 16 Sep 2024 00:00:00 -0400
Event Recaps

SeeHer and Circana shared results from the 2024 GEM Lift study that explored how the accurate and authentic portrayal of women can increase sales ROI for brands from five to 10 times higher. Speakers shared recommendations for how to turbo-charge growth for your brand with key intentional changes in the depiction of women in ads and media.