Millennials Are Seeking the Fountain of Youth Through Healthy Aging

Tue, 13 May 2014 00:00:00 -0400
Nielsen

Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.