What Role Should Brands Play in a Global Crisis?

Mon, 18 Dec 2023 00:00:00 -0500
Leading Edge

Once upon a time, brands and politics didn't mix... or at least some topics were considered taboo by most organizations. The rise of social media, the constant expression of personal opinions, the speed at which misinformation flows, corporate interest in customer values, and even commitments to purpose, have changed how many brands communicate in a post-COVID world.