How Marketing's Most Confident Leaders Make a Financial Impact

Tue, 30 Jun 2026 00:00:00 -0400
Leading Edge

A new ANA and NewtonX report finds that 59 percent of senior B2B marketers can now measure and defend marketing's financial impact — up from 39 percent in 2025. A persistent "Vocabulary Gap" around pipeline, attribution, and effect may still be limiting how much finance is willing to trust marketing's numbers.