KPMG’s Bob Siegal Outlines Critical C-Suite Thinking on Programmatic Issues | ANA Insights

Wed, 01 Jul 2015 00:00:00 -0400
The Internationalist

Based on the C-suite’s reaction to headlines on viewability, ad fraud, and transparency, KPMG’s Bob Siegal predicts advertisers will either insist on greater transparency or programmatic buying will shift to in-house operations.