Innovators Are Transforming the Ideals of the Agency World

Sun, 01 Sep 2013 00:00:00 -0400
The Internationalist

This year’s Innovators don't merely reflect the changing nature of the advertising agency business — they are in the midst of transforming it. For the first time, we are associating innovation with many new areas that underscore the breadth of expanding agency responsibility — trading desks, barter, procurement, analytics, strategy, as well as key creative, media, digital and overall leadership roles.