Building a Unified Story for Johnson Controls

Thu, 09 Oct 2014 00:00:00 -0400
BMA Buzz

Johnson Controls faced a challenge: The multi-industrial B2B company needed to get 170,000 employees who were spread across five distinct business units in 150 countries to tell the same story. Kim Metcalf-Kupres, vice president and CMO for the company, led the charge.