Five Things to Know About the New Video Format Crushing TikTok

Sun, 04 Jan 2026 00:00:00 -0500
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There’s a new trend bubbling up with Asian social media users and it’s poised to take the U.S. by storm. With eye-popping completion rates and a valuation already eclipsing $5 billion in China, your brand can’t afford to miss the boat when this new video format goes global.