TikTok’s U.S. Ban: A Wake-Up Call for Brands in the Age of Walled Gardens

Tue, 28 Jan 2025 00:00:00 -0500
Leading Edge

In a world where trends shift faster than you can say "policy change," the news that TikTok’s ban in the United States has been temporarily paused — thanks to the mix of political theatrics and corporate maneuvering — is a stark reminder for brands and advertisers to rethink their reliance on closed ecosystems. Sure, TikTok’s reprieve offers breathing room, but it’s also a flashing neon sign: diversify or risk losing it all.