Key Findings Report: ANA Recession Survey, 5th Edition

Mon, 04 Apr 2011 00:00:00 -0400
Research Reports

For the fifth time, ANA has surveyed it members to determine how marketing and advertising budgets are being affected by economic conditions. In this latest edition of the Recession survey, 77% of marketers report that they continue to be challenged to reduce spending across their marketing and advertising efforts, representing a decrease from previous surveys on the topic.