2018-2019 Bot Baseline: Fraud in Digital Advertising

Tue, 30 Apr 2019 00:00:00 -0400
Research Reports

Results of a study from ANA and White Ops show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed.