How to Generate Growth through the Design of Brand Experience

Wed, 09 Jun 2010 00:00:00 -0400
Event Recaps

Brand perception and relevance can shift at a rate that far outpaces most organizations' ability to manage it making the need for consistency and clarity even more vital. IDEO designer and practice lead Clark Scheffy discussed the value of asking the right questions and integrating design thinking into your creative process and presented case studies on brand growth.