Patrón Spirits’ CMO Lee Applbaum Discusses Brand Authenticity and Connecting with Consumers’ Evolving Interests | ANA Marketing Knowledge Center

Fri, 01 Apr 2016 00:00:00 -0400
The Internationalist

Patrón is the world’s best-selling premium tequila, but CMO Lee Applbaum admits that few understand the process and people behind the brand’s quality, authenticity, and uniqueness.