Insights into Custom Content that Inspires Consumers

Wed, 28 Jun 2017 00:00:00 -0400
Webinar Rewinds

In this webinar, learn about the B-Cubed Principle: How Custom Content Inspires Consumer, the product of two recent Time Inc. research efforts to understand how audiences respond to and engage with custom content, their trust in brands’ messages, and what consumers believe are best practices for brands to communicate with them.