Monday to The Max: First-Ever Video-in-Print

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

As a centerpiece to its 2009 Fall Season launch campaign, CBS, with new promotional partner PepsiCo, introduced the first-ever use of video in print advertising. Introducing readers of a magazine to the allure of sight, sound and motion and directly delivering consumers CBS and PepsiMax video content on the printed page.