Flashtalking: 4 Pillars of Personalization that Lead to Success

Thu, 07 Mar 2019 00:00:00 -0500
Partner Content

The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.