How the Longest TikTok Ad Ever Became a Huge Hit for Hilton

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

To elevate the role and importance of a stay at a hotel, Hilton created a campaign aimed at getting its target audience to “stay” with a long-form piece of social media content — a 10-minute TikTok ad — on a short form platform.