Why Insurance Marketing is Great at Comedy with Liberty Mutual’s Jenna Lebel and Danny Gonzalez

Thu, 03 Apr 2025 00:00:00 -0400
On Scope

Liberty Mutual CMO Jenna Lebel and host Mike Berberich discussed where most brands go wrong when it comes to humorous creative, what the process of character development and world building looks like at Liberty Mutual, and how the brand has used pop culture to amplify its more traditional advertising efforts.