Sponsorship Agreements in College and Professional Sports: Current Trends and Negotiation Tips for Sponsors

Tue, 28 Oct 2025 00:00:00 -0400
Event Recaps

This session will highlight current trends and discuss negotiation strategies for brands, with a focus on key provisions in sponsorship agreements including category exclusivity, content rights, media spend and accounts, territory and activation restrictions, and remedies for under-delivery.