Using Data to Supercharge B2B Marketing: An ANA B2B Data and Analytics Playbook

Thu, 29 May 2025 00:00:00 -0400
Research Reports

The ANA's 2025 B2B Data and Analytics Playbook tackles today’s most urgent challenges — hidden buyer dynamics, sales-marketing disconnects, and post-sale retention — with practical frameworks, AI-ready models, and insights into how data can fuel smarter strategies across the funnel.