ABX Identifies the Super Bowl’s Standout and Struggling Ad

Wed, 11 Mar 2026 00:00:00 -0400
Leading Edge

The ANA’s Inclusive Marketing practice and the Advertising Benchmark Index share insights from their Super Bowl 2026 analysis, revealing widespread declines across key creative KPIs, major gender based performance gaps, and the few brands — like Toyota — that delivered meaningful cultural and emotional impact.