4 Paths to Absolving the Cardinal Sins of Digital Advertising

Mon, 24 Mar 2025 00:00:00 -0400
Leading Edge

There’s an inherent tension between advertisers’ quest for quality inventory and their stated reach mandates. This tension has taken us down an interesting path and created a system of perverse incentives that have given rise to today’s industry boogeymen: made-for-advertising (MFA) sites, fraud, bots — the list goes on.