This Company Exposed Fraudulent Health Claims in Powerful Ad

Sat, 16 May 2020 00:00:00 -0400
REGGIE Awards

E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.