Agency Performance Management at Dell

Wed, 16 Jan 2013 00:00:00 -0500
Event Recaps

Caroline Briggs, marketing director, global agency management at Dell, Inc., and Jennifer Statham, executive director, global agency management at Dell, Inc., shared a case study on how Dell approached an agency evaluation process from start to finish, including the lessons learned along the way, challenges and successes, and actionable key takeaways.