Miller Lite Brews New Creative Platform

Thu, 08 Jan 2026 16:30:00 -0500
Marketing News

Miller Lite, a Molson Coors Beverage Co. brand, on Thursday rolled out a new campaign, "Legendary Moments Start with a Lite." The ad campaign stars Christopher Walken, who reminds consumers that socializing face-to-face is more fulfilling than scrolling — especially with a bottle of Miller Lite in hand.