Firestarter Session: AI and the Death of Inauthentic Influencers — Where Humans Still Win

Thu, 27 Mar 2025 00:00:00 -0400
Conference Session Videos

In this session, Kantar unpacked the latest research proving that real people — whether celebrities, creators, or everyday consumers — are still the driving force behind advertising effectiveness and impact, and the role AI should play in scaling that impact.