Rust-Oleum: Creating Emotional Connection With Spray Paint

Thu, 03 May 2018 00:00:00 -0400
Event Recaps

Rust-Oleum has always focused communication on inspiring and educating consumers and professionals. This spring, Rust-Oleum launched its first campaign with a goal of building a connection with consumers based on how painting projects make them feel. In this session, senior director of integrated communications Lisa Bialecki shared the story behind this campaign.