ANA Report Shows Major Efficiency Gains in Programmatic Ad Spending

Thu, 06 Nov 2025 14:00:00 -0500
Marketing News

Marketers are getting a better handle on their programmatic ad spending. The ANA on Wednesday released its "Q3 2025 Programmatic Transparency Benchmark" study, showing that marketers have reclaimed $13.6 billion in working media value. For the first time, the Benchmark has introduced Brand Safety and Suitability metrics