Why Your Brand Sucks at Personalization with David Edelman

Thu, 06 Feb 2025 00:00:00 -0500
On Scope

David Edelman, author and former CMO at Aetna, discussed why the uptake has been so slow for brands investing in personalization efforts, what’s needed to build a best-in-class personalization system, and the five promises brands can make to consumers through personalization.