How Ferrara Candy Company Used Children’s Talent for Storytelling to Revamp a Fruit Snack Brand

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

After taking over the Fruity Snacks brand from Kellogg Co., Ferrara Candy Company embarked on a mission to rebrand the popular snack, launching a campaign powered by content created, in part, by children that demonstrated how the popular snacks were critical to parent-child bonding during playtime.