How Category Entry Points Are Fueling Brand Growth

Mon, 01 Jun 2026 00:00:00 -0400
Webinar Rewinds

The secret to sustainable Brand Growth lies in understanding Category Entry Points (CEPs). In this webinar Quantilope’s Madita Brandhors demystified CEPs, detailed their crucial role in building Mental Availability, and explained how they serve as the engine for long-term brand growth.