Not Just for Sellers: How Amazon Ads Made a Power Play for All Main Street Businesses

Wed, 18 Jun 2025 00:00:00 -0400
B2 Awards

Amazon Ads set out to debunk the myth that only businesses selling on Amazon could use its advertising tools, launching “Matches Are Made With Amazon Ads,” a campaign powered by first-party customer data and the emotional pull of Cheap Trick’s iconic anthem, “I Want You to Want Me.”