Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads

Thu, 12 Aug 2021 00:00:00 -0400
B2 Awards

Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.