Brands Maintain Ad Spending on TikTok Despite Potential Ban

Fri, 13 Sep 2024 00:00:00 -0400
Trends and Technology

Advertisers are keeping close tabs on the TikTok saga, which will culminate by April 2025 when the Chinese-owned app must divest to a new owner or face a ban in the U.S. Despite the uncertainty, ad spending has continued (mostly) unabated, with a wide range of brands and nonprofits using the app to spark engagement and get into the conversation.