Case Studies: Leveraging Digital in an Omni-Channel World

Wed, 15 Aug 2012 00:00:00 -0400
Event Recaps

Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.