The Power of Social Communities: Essential Strategies to Build Brand Engagement

Mon, 24 Jun 2024 00:00:00 -0400
Leading Edge

Programmatic ad buying took off in the 2010s because advertisers and publishers alike realized that audiences were splintering across the long tail of websites. As the monoculture dissolved, it became clear that it was impossible to reach a mass audience with direct buys and homepage takeovers across a dozen websites.