Worldwide Breast Cancer: Lessons in Creating Innovative Digital Content

Tue, 25 Sep 2018 00:00:00 -0400
Event Recaps

Worldwide Breast Cancer uses intelligent design to empower patients and physicians to identify breast cancer and feel confident in detection and treatment options. In this session, hear from Katherine Crawford-Gray, CEO of Worldwide Breast Cancer, who will discuss how design-led thinking led the content strategy behind The Know Your Lemons Campaign. The campaign, developed with over a decade of research, has been seen by over 200 million people, translated into more than 27 languages and used in over 90 countries worldwide.