Here's How to Write Better Social RFPs

Mon, 17 Nov 2025 00:00:00 -0500
Leading Edge

Today, too many social RFPs read like a Costco receipt: a long checklist and not a recipe in sight. If you want a partner who can think with you, lead with you, and help you build a sustainable, scalable, agile social practice at scale, the RFP must change. Here’s what clients are getting wrong and how to fix it.