Comcast Advertising: What Brand Marketers Need to Know About TV Advertising in 2026

Tue, 09 Dec 2025 00:00:00 -0500
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Amid the acceleration of artificial intelligence (AI) and a full lineup of major TV events on the horizon — from the Milan-Cortina 2026 Winter Olympics to Super Bowl LX to the FIFA World Cup — 2026 is expected to be a defining moment for TV advertising for both traditional and streaming networks.