FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS

Wed, 14 Oct 2020 00:00:00 -0400
Event Recaps

n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain:

Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM
Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success
Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory