CTV’s Place in the Media Mix

Fri, 04 Mar 2022 00:00:00 -0500
Event Recaps

Despite the potential of connected TV (CTV), Boehringer Ingelheim’s DJ Perera cautioned that there are many things for marketers to consider before making an investment. Perera outlined key questions marketers must ask themselves, the pros and cons, and action steps marketers must take before they make the CTV investment.