Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television

Wed, 09 May 2012 00:00:00 -0400
Webinar Rewinds

Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.