The Analytics Marketers Use to Guide the Creation and Distribution of Creative Assets

Tue, 16 May 2023 00:00:00 -0400
Money Slides

Winterberry Group shares the results of a survey revealing the kinds of analytics that marketers capitalize on for the development and distribution of their creative assets and content. The largest share of marketers are leveraging predictive analytics for these purposes, while the adaptive/autonomous analytic capabilities offered by AI remain largely underutilized.