4Runner Keep It Wild | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

When Toyota updated the design of the 2014 4Runner it was clear that the legendary off-road brand had no plans of going soft like the rest of the mid-size SUV category. Its campaign engaged with active adventurers in the most authentic ways possible, bolstering the brand and increasing sales by over 30%.