What Can Cannes Teach Us About the Value of Transactional Data?

Tue, 17 Sep 2024 00:00:00 -0400
Leading Edge

Inflation is still higher than anyone would like, which is driving consumers to be more selective in their purchases. That means that any type of data tied to a transaction can be an indicator of what a consumer is willing to purchase, where they’re willing to travel, the streaming services they bring into their home, causes they support, or whom they might vote for.