Why Can't B-to-B Advertising Be More like B-to-C? It Already Is

Thu, 10 Jul 2014 00:00:00 -0400
BMA Buzz

I watched "My Fair Lady" the other evening, and I was struck by Rex Harrison's lament: "Why can't a woman be more like a man?" Well, we all know that's not going to happen. But the question again became relevant, in a different context. Why can't b-to-b advertising be more like consumer advertising?