Are Companies Squandering $3.5 Trillion in Brand Value?

Fri, 07 Feb 2025 00:00:00 -0500
Trends and Technology

The tension between performance marketing and branding has created a strategic paradox that threatens sustainable business growth. While company values are becoming more and more important to consumers when it comes to what they purchase, marketers are having an increasingly tough time explaining to C-level executives the nuanced, compounding value of investing in branded advertising.