A "New" Integrated Marketing Communication Approach for a New Marketplace

Wed, 23 Jul 2008 00:00:00 -0400
Event Recaps

Often referred to as the "Father of Integrated Marketing," Northwestern University's Don Schultz has authored 13 books on marketing, including the ANA's Measuring Brand Communications ROI. In this presentation, he introduced new analytical methodologies to help marketers catch up to the integrated world that their customers are already living in.