Exposing the Waste in Tactless Targeting Efforts

Wed, 26 Jun 2024 00:00:00 -0400
Leading Edge

Consider someone browsing online and being served an advertisement for their own internet provider. The advertisement in question has not reached a prospect, the consumer has no defined action to take and rolls her eyes at the lack of personalization from her provider, and at that moment, the exchange becomes a marketer’s worst fear — a waste of everyone’s time.