Is 'Brand-to-Demand' Falling Out of Favor Among B2B Marketers?

Wed, 26 Nov 2025 00:00:00 -0500
B2B

B2B marketers consider brand advertising important, says a new study, but most of them are still in the preliminary stage of developing a branding strategy. The gap between rhetoric and reality carries major risk as an increasing number of younger buyers attuned to branding enter the market and demand more original content.