6 AI and Customer Strategy Trends Brands Should Watch For

Fri, 14 Feb 2025 00:00:00 -0500
Leading Edge

AI-driven tools are set to revolutionize customer strategies by taking personalization to new levels, making user experiences faster, and driving more intuitive website design. In CMSWire’s 2024 State of Customer Digital Experience survey, 81 percent of business leaders stated digital customer experience (CX) as extremely or very important, underscoring how it has become more than a competitive edge — it’s a critical differentiator.