Flourishing at the Margins of Local-Market Omnichannel Advertising

Wed, 29 Mar 2023 00:00:00 -0400
Leading Edge

Legacy media businesses have been under increasing pressure since the advent of the modern internet in the 1990s. Once secure with healthy margins on their advertising inventory, media companies have since been forced to adapt to an audience that has fractured across a proliferation of channels and advertisers that are no longer content to spend money without some form of guaranteed return on investment.