Saturday vs. Sunday: Voice Your Choice

Mon, 16 Apr 2018 00:00:00 -0400
REGGIE Awards

Cheez-Its and Pringles became the “Official Snacks of Football” thanks to the clever launch of Kellogg’s “Saturday vs. Sunday: Voice Your Choice” campaign, debate, and sweepstakes, which helped the brand gain in-store display, sales, market share, and overall consumer consideration.