Brands Enter the Era of 'Quantum Marketing'

Fri, 21 May 2021 00:00:00 -0400
Trends and Technology

As Mastercard CMO Raja Rajamannar posits in his new book, Quantum Marketing, companies can no longer compete solely based on their product features, pricing, or distribution network. In order to stay viable, they must differentiate their brands through creativity that is relevant to human beings, as opposed to “consumers.”