Trickle Up: Innovation Strategy Moves in a New Direction

Fri, 10 Jul 2009 13:00:00 -0400
Event Recaps

Reena M. Jana, innovation editor at BusinessWeek, and James Utzschneider, general manager of marketing in the unlimited potential group at Microsoft, discussed how trickle-up innovation is helping companies adapt products from the third world for markets in the developed world.