How Blue Cross and Blue Shield of North Carolina Made Its New Brand Positioning Stick With 5,000 Remote Employees

Tue, 02 Sep 2025 00:00:00 -0400
In-House Excellence Awards

Blue Cross and Blue Shield of North Carolina transformed how it approached internal brand rollouts by creating a multi-touchpoint campaign that helped 5,000 remote employees understand and embrace the company's new positioning, "Your Unwavering Ally."