Attention: Why It's More Than Just Viewability 2.0

Mon, 10 Jun 2024 00:00:00 -0400
Leading Edge

In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need for standardization as we navigate uncharted territory.