ROAD iD Drives Brand Loyalty Through Community

Mon, 17 Nov 2025 00:00:00 -0500
Social Impact

In 1999, Edward Wimmer IV was a college senior training for a marathon when he was nearly hit by a pickup truck and landed in a roadside ditch — without any proper identification. A few months later he launched ROAD iD, a tags and bracelets company catering to runners, cyclists, and triathletes.