Searching for the Sweet Spot

Fri, 01 Feb 2013 00:00:00 -0500
Trends and Technology

By employing innovation in the battle for brand relevancy and cultural saliency, Coca-Cola marketer and ANA board member Alison Lewis is helping her iconic company to thrive. Lewis, Coca-Cola’s senior vice president of marketing in North America, also offers five tips for marketers.