Earaid: How Raid Turned a Once-in-a-Lifetime Cicada Emergence into Viral Social Media Gold with Cicada-Quieting Headphones

Wed, 10 Sep 2025 00:00:00 -0400
In-House Excellence Awards

Raid's in-house agency OLIVER created the Earaid campaign during the historic 2024 double cicada emergence, using social listening to identify frustrated users and surprise them with custom cicada-quieting headphones, generating over 1 million views and 74,000 user-generated content views with no paid support.