Great Coffee for the Greater Good

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

People's City Mission, a non-profit homeless shelter, formed the Mission Bean Coffee Company, a for-profit entity whose proceeds would be used to help fund the operations of the Mission. Compelling advertising and design, built around the promise – buy one bag, feed one homeless person - generated tens of thousands in proceeds to feed the homeless.