Sports Marketing: A Slam Dunk

Thu, 10 Jan 2013 00:00:00 -0500
Insight Briefs

This Insight Brief contains case studies from ANA members, such as Budweiser, Western Union, PNC Financial Services, and Whirlpool, as well as best practices for moving into the sports marketing arena. An in-depth look at advertising spending during the 2012 NCAA March Madness men’s basketball tournament is also included.