Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Fri, 27 Feb 2015 00:00:00 -0500
Nielsen

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.