Be the Generation That Ends Smoking and #FinishIT

Thu, 30 May 2019 00:00:00 -0400
Effie Awards

Despite challenges created by shifts in youth culture, an evolving tobacco industry and a constantly evolving media landscape, truth has been instrumental in cutting the teen smoking rate by nearly 33% in the past four years, and responsible for keeping 2.4 million 15-24 year olds from smoking.