B2B Marketers Look to Bridge the ‘Trust Gap’

Wed, 09 Feb 2022 00:00:00 -0500
B2B

B2B marketers see themselves as more ethical and honest than average, according to a recent Forrester survey. However, separate studies show that people have a different take, causing a trust gap within vertical sectors. To start to close the gap, B2B organizations need to conduct a comprehensive assessment of their brand and figure out where the weak spots lie.