How bubly Used a Short Film and Creative Media Strategy to Engage the LGBTQ+ Community

Thu, 18 May 2023 00:00:00 -0400
Event Recaps

Terrence McLaughlin, associate media manager at PepsiCo, provided an overview of his brand’s Pride 2022 campaign, which centered around the promotion of a short film. McLaughlin covered the media strategy and identified how the brand overcame a handful of unique challenges.