How HBO Brought House of the Dragon's Civil War into Our World

Mon, 02 Jun 2025 00:00:00 -0400
REGGIE Awards

After a two-year hiatus, HBO needed to re-establish House of the Dragon in the cultural conversation ahead of its Season 2 premiere. The "Raise Your Banners" campaign brought the show's central conflict between rival factions into the real world through a strategic blend of CGI and physical installations at iconic global landmarks.