Understanding and Reaching the New Digital American Family

Thu, 21 Apr 2011 00:00:00 -0400
Event Recaps

Doug Anderson, senior vice president, Research and Thought Leadership, The Nielsen Company, and Radha Subramanyam, senior vice president, Media Analytics, The Nielsen Company, discussed the New American Family and explored the demographic characteristics, trends, and roles in this new family structure and how this influences media behaviors today and in the future.