Marketers Join the Fight Against Climate Change

Mon, 25 Oct 2021 00:00:00 -0400
Trends and Technology

The escalating threat posed by climate change has prompted some of the globe’s largest brands to take steps to dramatically reduce their greenhouse gas emissions. As they bolster their sustainability efforts, marketers must strike a delicate balance between communicating how they’re helping to improve the environment and keeping the focus on the benefits of their products and services.