Interruptive Ads Preferred, but Upstaged by Native Units

Tue, 04 Feb 2014 00:00:00 -0500
MediaPost

According to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone, while the online ad industry falls deeper in love with native ads that fade into the background of web pages, consumers prefer ads that get in their face by taking over their computer screens.