Mobile Advertising—An Advertiser's Dream or a Measurement Nightmare? Demystifying the Health of Mobile Advertising

Mon, 30 Nov 2009 00:00:00 -0500
Event Recaps

Rebecca Barnett, director of mobile ad sales at The Weather Channel, and Jennifer Okula, vice-president of client and market development, Dynamic Logic, discussed the impact of mobile advertising and presented a case study of a mobile campaign.