How Johnnie Walker Reignited Its Brand Through Purpose

Wed, 06 Feb 2019 00:00:00 -0500
Event Recaps

In recent years Johnnie Walker’s growth had slowed and wasn’t resonating with diverse audiences. To refresh the brand’s foundations, the company sharpened its insight by applying a new lens, “progress with purpose,” and developed the “Keep Walking America” platform in the U.S.