Key Findings Report: Integrated Marketing, 4th Edition

Wed, 28 Dec 2011 00:00:00 -0500
Research Reports

This Key Findings Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.