Flood of College Athletes Become Influencers After NCAA Ruling

Mon, 06 Sep 2021 00:00:00 -0400
Knowledge Partners

“First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.