Kellogg's Walmart Back-to-School Program

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

In 2010, the United States was in the middle of a deep recession that impacted manufacturers, retailers, and shoppers alike. The Kellogg Company experienced one of its toughest back-to-school (BTS) seasons ever. Competition was fierce, but rival brands were thriving because of their longstanding school-giving programs that tapped into Mom's desire to further her kids' education.