Direct Mail Reimagined: High-Performance B2B Insights from the USPS

Wed, 15 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Masters of B2B Marketing Conference, Eddie Alvarran of the USPS presented new research demonstrating how direct mail enhances digital marketing performance. The USPS campaign data shows that integrating physical and digital touchpoints leads to higher-quality leads, increased conversions, and stronger overall revenue outcomes.