Digital Demands on CMOs: Out-takes from R3’s ADTECH 40 | ANA Marketing Knowledge Center

Fri, 01 Apr 2016 00:00:00 -0400
The Internationalist

Expansion in the ad tech landscape has led to an incredibly fragmented ecosystem of vendors and technologies, as well as a very convoluted idea of exactly what ad tech is and what role it plays in today’s marketing industry.