The NFL’s Inspiring Message in "Born to Play"

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

The NFL sought to create an international campaign aimed at inspiring all young people to achieve their dreams, regardless of their background. This was the NFL’s first international Super Bowl campaign, and ran in five countries: the U.S., U.K., Germany, Mexico, and Brazil.