How AARP Connected with AAPIs via a Rap Music Video That Celebrated Lunar New Year

Mon, 13 Nov 2023 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

To connect with its Asian American and Pacific Islander (AAPI) audience, the AARP collaborated with the San Francisco-based dance troupe Grant Avenue Follies and Chinese-American rapper Jason Chu to create a rap music video about Lunar New Year celebrations and traditions from a multigenerational lens.