How Honda Is Striking the Right Chord with Gen Z Consumers

Thu, 07 Aug 2025 00:00:00 -0400
Event Recaps

Honda, in partnership with multicultural agency Orci, shared how it reinvented its music platform, Honda Stage, to authentically connect with gen Z. Rather than interrupting audiences, the brand focused on amplifying emerging musical talent — resulting in measurable engagement gains and renewed cultural relevance.