How Gen AI Will Drive a New Era of Customer Experience

Fri, 09 Aug 2024 00:00:00 -0400
Leading Edge

Slick data processing has been a big part of artificial intelligence (AI) use to date, including generative solutions. So, it makes sense that predictions about gen AI’s impact have tended to focus on enabling streamlined use cases and applications that could bring trillion-dollar productivity gains, as long as data is effectively governed. Beyond creating potential new efficiencies, however, there is fast-growing scope for gen AI to help transform the entire shape of customer experience.