Reaching Consumers Through Mobile Apps

Mon, 09 Feb 2015 00:00:00 -0500
Insight Briefs

Smartphones have been adopted by consumers faster than any technology that has come before it, putting virtually everything an individual could want or need in the palm of their hand. This new channel has created near-limitless opportunities for brands to connect in a deeper, more relevant way with consumers, creating brand advocates and driving sales in the process. The ANA looks at the latest developments and best practices in a space some marketers are describing as “the best way to reach consumers available.”