How Context Became the Engine of Brand Growth in an AI-First World

Mon, 15 Jun 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Media Conference presented by A+E Global Media, Jonah Goodhart, co-founder and CEO of Mobian, outlined a fundamental shift in marketing: Brands no longer control how they show up. Goodhart argued that marketers must move beyond content and targeting — toward designing for context — to drive meaningful brand growth.