MasterCard's Priceless New York Campaign Strengthens Local Bonds Through Social Media

Tue, 04 Oct 2011 00:00:00 -0400
Event Recaps

Elaine Lawson, director, U.S. marketing, MasterCard Worldwide, Liz Birenbaum, VP, global digital marketing, MasterCard Worldwide, and Chad Wilson, account director, R/GA, discussed how MasterCard is leveraging social media to build relationships with New Yorkers through their "Priceless New York" campaign.