The Nudes Palette — Dare to Go Nude | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

Maybelline was challenged to introduce a 12-shade eye shadow palette to the mass market in a way that brought excitement to the category and was ownable to Maybelline. Maybelline’s strategy was to capitalize on the nude makeup trend and drive the message with a unique point of view.