How Brands Stem AI's Quest for More and More Energy

Fri, 20 Jun 2025 00:00:00 -0400
Trends and Technology

Artificial intelligence (AI) continues to affect virtually every aspect of marketing and advertising. However, the boost comes at a significant environmental cost, as AI applications require a seemingly endless supply of electricity to keep all those data centers percolating. How can marketers help curb AI-driven emissions and reduce their environmental footprint?