A Cure for Purpose Paralysis

Tue, 09 Apr 2024 10:00:00 -0400
Beyond Profit Podcast

In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.