CeraVe Drives for a Slam Dunk in New Ad Campaign

Wed, 11 Feb 2026 16:45:00 -0500
Marketing News

CeraVe on Tuesday announced the launch of its “Moisturize Like a Derm” ad campaign, starring NBA sensation Kevin Durant as the “new face of legs.” In addition to getting the word out via his social channels, Durant will help to plug the skincare brand’s mission that emphasizes full-body moisturization.