Western Union: Making Smarter Business Decisions Through Research and Measurement

Thu, 27 Sep 2012 00:00:00 -0400
Event Recaps

Laston Charriez, senior vice president, marketing, Western Union, and Dr. Mark Friedrich, executive vice president, research, Navigate Research, discussed a recent Western Union partnership with UEFA Europa League, as well as best practices and ways to use research and measurement to make smarter business decisions.