Key Findings from the Programmatic Media Transparency Study

Thu, 25 Jan 2024 00:00:00 -0500
Event Recaps

In this session, ANA's Bill Duggan discussed the Programmatic Media Transparency Study and action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, the benefits of inclusion lists, SSP optimization, log-level data, and more.