Plantronics: In-House Agency Approach to Influencer Marketing

Thu, 16 Jun 2016 00:00:00 -0400
Event Recaps

In this session, Michael Kelly, Senior Influencer Program and Social Media Manager - Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair, shared Plantronics' approach to influencer marketing and discussed media related issues such as how ad-blocking, bot-fraud and the demise of the traditional publishing industry makes influencer marketing such an important tactic for brands to get their messages in front of key audiences.