Custom House: Identifying and Targeting Your Key Clients

Tue, 28 Sep 2010 00:00:00 -0400
Event Recaps

Custom House, a Western Union company, is a foreign-exchange and international B-to-B payments company based in Canada, which recently began a global expansion to better serve small and medium-sized businesses around the world. Brian Harris, vice president, marketing and product management at Custom House, described how the marketing team developed a 360-degree campaign highlighting the company's key differentiators and value proposition.