How India's Underdogs Won Flipkart the Festive Battle

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

Flipkart created a series of films leveraging the underlying rivalry that existed between “haves” and “have-nots” to promote how Flipkart’s Big Billion Day sale provides India's underdogs with an opportunity for one-upmanship.