Why Omnichannel Creative Is the Future of Advertising Effectiveness

Wed, 15 Nov 2023 00:00:00 -0500
Leading Edge

As advertisers grapple with the phasing out of essential signals like Mobile Ad IDs (MAIDs) and third-party browser cookies, a renewed emphasis on creative optimization becomes inevitable. To harness this burgeoning opportunity, brands are required to use creative management platforms that not only offer omnichannel support but are also attuned to emerging formats and the impending elimination of cookies.