Driving Omni-Channel Growth in CPG Through the Use of Unified Marketing Measurement and Optimization

Tue, 04 Jun 2024 00:00:00 -0400
Event Recaps

In this session, Ramesh Moorthy and Dan Eggleston shared a series of success cases from McCormick highlighting how advanced analytics are implemented cross-functionally to deliver significant value through the optimization of paid/owned/earned marketing to improve the efficiency and effectiveness of their investments.