Debate: Unbundling vs. Centralizing Multicultural Creative and Media

Mon, 29 Oct 2012 00:00:00 -0400
Event Recaps

Bill Duggan, group executive vice president, ANA, led a discussion with Monica Gadsby, chief executive officer, the Americas, Starcom MediaVest Group, and Shelley Yamane, president and chief strategic officer, Muse, on unbundling versus centralizing multicultural creative and media.