How Target Turns Customer Signals into Personalization at Scale

Wed, 24 Jun 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Masters of Data Conference, Target's Samantha Schumacher shared how the company uses first-party data, machine learning, and generative AI (gen AI) to operationalize personalization across marketing touchpoints while designing for speed, scale, and privacy.