The Timelessness of “Mayhem”

Wed, 01 Apr 2015 00:00:00 -0400
Leading Edge

Allstate’s iconic “Mayhem” campaign, launched in 2010, has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line. Lisa Cochrane, senior vice president of marketing at Allstate, explains how the multiplatform campaign has adapted to changing times.