Pernod Ricard’s Blaine Rueber on Local Marketing's Importance

Thu, 15 Jan 2026 00:00:00 -0500
Pulse

Denise McDevitt, SVP of award programs at the ANA, connects with Blaine Rueber, director of strategic brand communications at Pernod Ricard to discuss their REGGIE award winning work, “St. Patrick’s Eve” to learn the details of Jameson’s breakthrough activation that reimagined how and when America celebrates St. Patrick’s Day.