IHG: Crack the Case

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

How can IHG steal share of business from rival brands for good? By identifying rival brands' highest value customers in IHG’s database and inviting them into a secret agent mission with a final prize payout. The mission? Crack open a steel suitcase by completing a multitude of tasks which included experiencing IHG’s loyalty program and hotel stays in their portfolio.