Anheuser-Busch's Journey To Buying TV On Attention

Thu, 10 Dec 2020 00:00:00 -0500
Event Recaps

Paolo Provinciali, head of U.S. media for AB InBev/Anheuser-Busch, will share his company's journey moving the TV buying currency from impressions to viewable impressions to attentive impressions (a.k.a. Attention Economy). In this session, you will learn about the overall process, key learnings, and discuss ways to move forward.