CVS’s One Step Closer COVID-19 Vaccination Campaign

Mon, 26 Sep 2022 00:00:00 -0400
In-House Excellence Awards

What will the COVID-19 vaccine bring you one step closer to? This is what CVS Health asked in an omnichannel campaign encouraging people to get vaccinated. The One Step Closer campaign directly resulted in 3.3 million Americans getting vaccinated at CVS Health.