Media Buying 2018 — Transparency at a Crossroads

Thu, 08 Nov 2018 00:00:00 -0500
Research Reports

The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.