The Value of Personalization in Automotive, from Manufacturing to Marketing

Fri, 28 Jul 2023 00:00:00 -0400
Leading Edge

We’re living in the era of personalization, in which consumers expect everything from their music playlists to their morning coffees to be customized precisely to their liking. The implications of this individualized consumer mindset have upended the automotive industry over the past decade, from both a product and messaging standpoint—and what we’ve seen to date is just the beginning.