AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

Thu, 19 Mar 2020 00:00:00 -0400
Webinar Rewinds

In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.