New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity

Tue, 07 Jul 2026 15:00:00 -0400
Marketing News

Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.