Creating Media Faster than the Flu

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

When you’re a cold and flu brand, your media needs to move quicker than a germ can turn into a sniffle. By using data in a new way, we were able to create media that moved faster than the flu, so that wherever the flu hit, Theraflu was top of mind and front of shelf.