Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning

Wed, 18 Sep 2024 00:00:00 -0400
Event Recaps

During a session at the 2024 ANA Measurement and Analytics Conference, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.