Arm Yourself for the Ones You Love

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

How do you get busy moms to get a flu shot for herself when almost everything she does is for others? This was an important question for Walgreens. The answer: help moms see that getting a flu shot is less about doing something for herself as it is a way to protect loved ones.