Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar

Wed, 01 Jul 2026 16:30:00 -0400
Marketing News

Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.