The BRAVO Buzz Model: A Mobile Marketing Strategic Lens

Tue, 14 Jun 2011 00:00:00 -0400
Event Recaps

Ellen Stone, senior vice president of marketing, BRAVO, Sarah Hofstetter, SVP of emerging media and innovation, 360i, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.