Ad Spending Is Climbing for Some Industry Verticals

Wed, 26 Mar 2025 00:00:00 -0400
B2B

Some B2B sectors outperformed the national average for digital advertising growth in 2024, according to a recent survey, with search and mobile venues commanding more and more ad dollars. Vertical players are also increasing their investments in platforms that have traditionally catered to consumers such as social media and connected TV.