Good Products Don’t Sell Themselves: How B-to-B Marketers Can Increase Digital ROI

Wed, 19 Sep 2012 00:00:00 -0400
Webinar Rewinds

German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.