How U.S. Brands Are Mobilizing Their Marketing for 2011

Fri, 10 Dec 2010 00:00:00 -0500
Event Recaps

Peter Johnson, vice president, Marketing Intelligence and Strategy, Mobile Marketing Association, Jay Dark, manager of mobile, Digital Strategy Group, Hewlett-Packard Company, and Arlene Villanueva, global media director, Intel Corporation and ANA West Coast Media Committee Chair, discussed the findings of an ANA/Mobile Marketing Association survey on mobile marketing.