Wyndham and Havas: Scaling a 25-Brand Portfolio

Fri, 29 May 2026 00:00:00 -0400
Event Recaps

Wyndham Hotels & Resorts and Havas Media Network rethink portfolio marketing by aligning brand roles, audience signals, and travel occasions across 25 brands. The approach could reshape how large travel marketers balance brand building, precision media, and bookings at scale.