How Brands Yield Better Returns from Creative Dividends

Tue, 16 Sep 2025 00:00:00 -0400
Partner Content

Marketers love to talk about creativity, but their confidence is another story. A recent survey shows that 41 percent of marketers still see creativity as a risk, which holds brands back from making bold, emotionally driven work that can boost engagement and expand their audiences. To reverse course, marketers need a new toolkit.