How Can CMOs Rebuild Trust with CEOs?

Tue, 08 Mar 2022 00:00:00 -0500
Leading Edge

Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized.