Barbie: The Movie’s Marketing Campaign

Thu, 16 May 2024 00:00:00 -0400
In-House Excellence Awards

With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the premiere of the film, Barbie. Across generations, Barbie has 99 percent brand affinity, and the movie buzz was a chance to not only expand the brand’s reach, but also deepen it.