Skittles Pop’d: The Sweet Spot Between Viral Culture and Brand Consistency

Wed, 22 Oct 2025 00:00:00 -0400
Webinar Rewinds

In this webinar, Ashley Gill, VP of Brand and Content at Mars Wrigley, discussed how Skittles harnessed viral behaviors, playful legal humor, and emotional contradictions to spark curiosity, drive social engagement, and fuel trial among a notoriously hard-to-crack audience.