An Industry Perspective on Performance Evaluations, KPIs, and Compensation

Tue, 27 Jun 2023 00:00:00 -0400
Event Recaps

In 2022, Decideware and the World Federation of Advertisers (WFA) conducted a research study exploring industry perceptions on performance evaluations, KPIs, and compensation. It finds that neither agencies nor clients are fully satisfied with current KPIs to measure agency performance and relationship health.