Why It’s More Important Than Ever to Own Your Audience Data

Wed, 01 Mar 2023 00:00:00 -0500
Leading Edge

In 2010, there were a mere 400 million people on Facebook. The company was young and growing, and was friendly to brands and publishers. “Build your audience on Facebook!” they said. “Make them like your page and everyone will find you!” So, that’s exactly what brands and publishers did. Every small business did it. Every restaurant did it. Life was good!