How Barclays Uses Creators to Build Trust in a Regulated Category

Fri, 24 Apr 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Creator Marketing Conference, Chris Irwin of Barclays U.S. and Jill Smith of Iris Americas shared how creator-led storytelling — supported by AI tools, transparent proof points, and long-term partnerships — helped Barclays earn trust and drive participation in a highly-regulated category.