Discover Financial Services: Finding Opportunity in Adversity

Sat, 13 Oct 2012 00:00:00 -0400
Event Recaps

Harit Talwar, executive vice president, president, U.S. Cards, Discover Financial Services, and John B. Adams, chairman & chief executive officer, The Martin Agency Inc., discussed how Discover’s popular “Peggy” campaign gave the brand a friendly, fun personality that helps it compete in the tough credit card category.