Puffs Unleashed: The Art of a Breakfast Revolution

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

Reese's Puffs revolutionized the breakfast cereal space by collaborating with artist KAWS, introducing limited-edition cereal boxes and an AR game, resulting in a 17 percent year-over-year sales increase, and positioning the brand as a creative force in generation Z culture.