Delivering Performance in the Era of AI: The Future of Direct Mail in an Omnichannel World

Tue, 28 Oct 2025 00:00:00 -0400
Event Recaps

Brands in the U.S. will spend nearly $40 billion this year to support their direct mail efforts, but how is the channel’s role likely to evolve in the future? Jonathan Margulies addressed this question and others while reviewing key findings from Winterberry Group’s annual Delivering Performance research series.