A Picture’s Worth a Thousand Words – But Are They the Right Ones?

Fri, 08 Dec 2023 00:00:00 -0500
Leading Edge

It’s long been said that an image is worth a thousand words. Expressions, lighting, context and scenery, movement, color, and gestures are some of the elements that photography uses to deliver complex and layered messages that can be “read” in an instant. It’s for this reason that photography is one of the most potent tools that advertisers and marketers can use, when they have just a few milliseconds to claim the attention of their audiences.