How This Company Promoted Drone Safety Through Gaming

Tue, 05 Sep 2023 00:00:00 -0400
B2 Awards

FirstEnergy’s campaign elevated awareness of drone/powerline dangers and elevated positive sentiment for the brand. The campaign targeted U.S. customers across FirstEnergy’s footprint, as well as teens, tweens, and parents of teens/tweens who own a drone or are considering the purchase of a drone and safety-minded parents.