The Reality of Retail Media: Unpacking the Promises and Performance in the U.S. Market

Tue, 05 Nov 2024 00:00:00 -0500
Leading Edge

For an industry outsider looking at the growth of investment and company proliferation in retail media, it would be understandable for them to assume that all retailers are achieving a high level of sophistication. The reality, however, beneath the numbers, is somewhat different, especially in North America where the landscape is tainted by widespread disappointment and under-delivery.