Benefits and Challenges of SEM and SEO

Tue, 21 May 2024 00:00:00 -0400
Leading Edge

An advertiser can create and launch an SEM campaign quickly. Tools like Google Ads provide maximum control over every element of a text ad. With the right attention to detail, successful campaigns with specific landing pages and calls to action can drive tremendous growth for businesses. However, depending on how competitive the landscape, costs per click can be high. SEM can often represent the largest line item on a digital marketing budget.