Hawaiian Tropic Launches 'Tana Sutra' with Alix Earle

Fri, 16 May 2025 14:00:00 -0400
Marketing News

Suncare brand Hawaiian Tropic on Thursday launched its biggest brand campaign since its 1969 inception, with a fresh play on the "Kama Sutra." Featuring social media celebrity and model Alix Earle, "Tana Sutra," touts several "tan-tric" positions to achieve the optimal glow, as consumers gear up for summer.