Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections

Fri, 01 Mar 2024 00:00:00 -0500
Leading Edge

The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.