The Resilient Rise of the In-House Agency: 2026 State of In-Housing Report

Mon, 22 Jun 2026 00:00:00 -0400
Research Reports

In the ANA's latest benchmark study on the state of in-housing, jurors are five times more likely to state that “marketers are in-housing more than ever” than “marketers are pulling back from in-housing.” Fifty-three percent agree that the primary role of in-house agencies is that of a strategic partner to participate in upstream strategy and deliver bold, brand-building work.