Digital Es Universal: How U.S. Hispanics Are Driving Growth in Digital

Tue, 04 Mar 2014 00:00:00 -0500
Nielsen

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. In addition to growing their mobile usage, Hispanics have rapidly adopted multi-screen video viewing into their daily routines.