The Patrón Paradox: Why the World’s No. 1 Tequila Still Has Something to Prove | ANA Insights

Fri, 05 Feb 2016 00:00:00 -0500
Event Recaps

Patrón Tequila developed an omnichannel campaign to educate consumers and trade experts on the hand-crafted, artisanal distillation process the brand used to make its product.