The Unexpected Canvas: How Iconic Brands Find Their Stories Where You Least Expect

Thu, 23 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Brand Masters Conference, Lauren Anderson of Amazon Ads and Sara Lara of Lexus shared how brands can drive awareness, affinity, and business outcomes by identifying unexpected cultural opportunities. Through examples spanning Domino's, PetArmor, Nespresso, and Lexus, they demonstrated how customer insight, cultural relevance, and creative ambition combine to create iconic brand experiences.