The Original Social Networking Site

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

For over a hundred years, when people thought of Coleman, they thought of camping. But as the brand faced intensified competition, it began to lose its relevance with the next generation of campers. That is until our research revealed the emotional bonds created around a campfire were just another form of social networking. The solution — position Coleman as the Original Social Networking Site.