Having Fun with Retargeting

Wed, 07 Dec 2016 00:00:00 -0500
Event Recaps

In this session, Mia Phillips, National Manager Multicultural & Brand Strategy – Toyota Motor Sales, U.S.A., explained how Toyota was able to create a fun and successful retargeting campaign that reached Hispanics in a genuine and fresh way, which ultimately led them to winning the Grand Prize in the Digital, Social, Mobile category.