Disney Introduces Slew of New Advertising Products at CES

Mon, 12 Jan 2026 14:00:00 -0500
Marketing News

Disney rolled out a bevy of advertising products at CES 2026, including a new video generation tool designed for advertising, enabling brands to create high-quality, connected TV-ready commercials using existing brand assets and guidelines. The media giant also said it is ramping up its ad measurement portfolio.