How the Moon Helped Corona Find Its Beach in NYC

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

This is the story of how a brand that has invested more than 30 years building equity in being the ultimate daytime beer was able to expand on that equity to claim the New York City night. Working with planetariums and universities, every angle was planned and calculated to create Luna Corona, the first celestial, interactive billboard event.