U By Kotex Brand: The Intersection Between Digital And Experiential

Tue, 06 Dec 2016 00:00:00 -0500
Event Recaps

In this session, Jim Napolitano, SVP and Managing Director and Bridget McKinley, Director, Strategy & Planning at Organic, shared how U by Kotex took a customer's request on Tumblr and partnered with her to make it a reality, proving to customers everywhere that together we can change how we think about, talk about and shop for periods.