Mattel's Perspective on Production Decoupling

Thu, 31 Jul 2008 00:00:00 -0400
Event Recaps

The Mattel Worldwide Creative & Marketing Communications Group was set-up in 2005 as an in-house resource. Lisa McKnight, VP, Creative & Marketing Communications, shared her perspective on the agency models used by Mattel, as well as the scope-of-work scenarios that best lend themselves to production decoupling.