The Role of Digital Out-of-Home Advertising in the Endemic Era

Wed, 18 May 2022 00:00:00 -0400
Leading Edge

Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.