Listen Up: Keep It Authentic by Extending Brand Suitability Measures to Music

Mon, 15 May 2023 00:00:00 -0400
Leading Edge

With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as “authentic,” meaning that the brand is “faithful to itself, its customers, and to the wider world.”