How Magnum Used a Digital Luxury Auction to Launch a New Decadent Ice Cream Flavor

Mon, 01 May 2023 00:00:00 -0400
REGGIE Awards

To launch the new Double Gold Caramel Billionaire flavor, the Unilever Singapore-owned Magnum ice cream brand created “The Magnum Pleasure Auction” — a limited time mobile game that resembled a luxury auction.