Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand

Wed, 31 Aug 2022 00:00:00 -0400
Event Soundbites

Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.