We Came To Play: Opening Disney's Magic to Black Families

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.