Choose a Spirit to Fit Your Lifestyle

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.