How MFA and AI-Generated Content Are Reshaping Brand Safety

Tue, 19 Nov 2024 00:00:00 -0500
Leading Edge

The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.