Revolutionizing Fandom: How TelevisaUnivision Partnered with Brands to Engage Fútbol Fanáticos with Liga MX

Wed, 12 Feb 2025 00:00:00 -0500
Event Recaps

In 2024, TelevisaUnivision redefined fan engagement, bringing official sponsors to the center of Liga MX fandom through a mix of branded storytelling, tentpole activations, and strategic partnerships. Learn about best practices for engaging U.S. Hispanics soccer fans and the power of authentic experiences.