Media Transparency Update

Thu, 18 Aug 2016 00:00:00 -0400
Event Recaps

ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.