Swagger: The Scent that Makes a Difference

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

In 2008, Glacial Falls was the worst-performing scent in the Old Spice portfolio and was in jeopardy of being pulled from store shelves. Our task: to rebrand Glacial Falls and save the scent from extinction by doubling sales.