Innovid: Redefining Identity for the New Television Landscape

Thu, 12 Nov 2020 00:00:00 -0500
Partner Content

With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.