Fandoms & Passions: The Antidotes to Hyper-Fragmented Youth Audiences

Wed, 29 Jan 2025 00:00:00 -0500
Knowledge Partners

A comprehensive study across US, UK, and Germany reveals how brands can build lasting connections with Gen Alpha and Gen Z audiences by understanding and leveraging their passions and fandoms, with 74 percent feeling more connected to brands that share their interests.