Multi-Screen Case Study: Ford Motor Company and Microsoft Advertising

Thu, 25 Mar 2010 00:00:00 -0400
Event Recaps

Brian Bos, senior vice president, team Detroit, Mindshare, and Jeff Plaisted, national sales manager, Microsoft Mobile Advertising, shared how Ford, in conjunction with Mindshare and Microsoft, has created a multi-screen consumer experience, that is geared toward driving people to Ford's mobile site and apps.