How This Company Leveraged Precise ABM

Wed, 03 Dec 2025 00:00:00 -0500
Event Recaps

ABM can serve as marketing’s “special forces” when it matters most. Ryan Elmiger, senior manager at public sector ABM at ServiceNow, explored how to identify the right fit for ABM, set clear expectations with sales, and guide sales teams in recognizing which opportunities are best suited for ABM support.