B2B Companies Double Down on Personalization

Wed, 12 Jul 2023 00:00:00 -0400
B2B

The findings from a recent McKinsey study, which polled 3,800 B2B decision-makers in 13 countries, found that market-share winners — companies that boosted their market share percentage by 10 percent or more last year — are delivering "a great omnichannel experience backed by personalized marketing."