The Retail Media Phenomenon: Shiny Object or the Next Big Thing?

Wed, 20 Jul 2022 00:00:00 -0400
Event Recaps

Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.