How AI Will Reshape Accountability, Autonomy, and the Supply Chain

Mon, 12 Jan 2026 00:00:00 -0500
Leading Edge

As we enter 2026, three forces — AI agents, human agency, and the evolving role of agencies — are colliding in ways that will fundamentally reshape how media is planned, bought, and optimized. While the promise of automation is intoxicating, the reality will be far messier than the hype suggests.