Super Bowl LX Implications for CMOs

Thu, 05 Feb 2026 00:00:00 -0500
CMO Content

Results from a recent Growth Council/Morning Consult Study show that the Super Bowl represents a concentrated growth moment for CMOs — and not just a branding event. At the same time, advertising during the game creates a strong “category leader” halo, helping brands strengthen competitive positioning and long-term equity while driving near-term engagement.