TikTok Has Made a Lasting Impression on How to Reach Gen Zers

Wed, 19 Mar 2025 00:00:00 -0400
Trends and Technology

Regardless of its fate in the U.S., TikTok has spawned the "TikTokification" of digital content, in which advertisers are on the hook to produce short, punchy, and often irreverent content to appeal to gen Zers and other younger demos.