Reed Smith Warns Brands to Treat Legal Risk as a Growth Variable

Tue, 30 Jun 2026 00:00:00 -0400
Event Recaps

Legal exposure is quietly eroding marketing value as contracts, privacy terms, and artificial intelligence governance fail to keep pace with modern practice. Reed Smith partner Keri S. Bruce, speaking at the ANA Advertising Financial Management Conference, outlines the risks that could reshape how brands manage agency relationships and campaign accountability.