How the MLB Connected with Latino Fans

Tue, 11 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Major League Baseball’s "El Béisbol Es Otra Cosa" campaign redefined how the league connects with U.S. Latine audiences by positioning baseball as a vibrant cultural experience rather than just a sport. Through bilingual storytelling, Spanglish humor, and immersive activations, the campaign celebrated Latine rituals, players, and fandom with authenticity and emotional depth.