Crayola: An Original Purpose Brand

Tue, 19 Dec 2023 10:00:00 -0500
Beyond Profit Podcast

In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference, host Ken Beaulieu caught up with Crayola's Vicky Lozano to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, and more.