ROI/Attribution Providers: A Comparison of Leading Providers of Media Performance Analyses

Tue, 13 Nov 2018 00:00:00 -0500
Knowledge Partners

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM), and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.