Six Tips to Guide the Use of AI in Programmatic Media Buying

Thu, 14 Nov 2024 00:00:00 -0500
Event Recaps

During one of its November 2024 One-Day Conferences, the ANA convened a panel of veterans from the worlds of media and marketing to reflect on what steps and precautions marketers must take to leverage AI in their programmatic media buying, which promises to make processes such as optimization far faster and more efficient.