Mixing IRL and URL Strategies for a New Generation of Drinkers: Brown-Forman’s Purpose-Driven Approach to Blended Experiential

Fri, 02 Dec 2022 00:00:00 -0500
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Learn how the Jack Daniel’s Tennessee Whiskey Portfolio and Korbel California Champagne are blending IRL and URL approaches to not only connect with a new generation of drinkers but also deliver real world impact.