New Guidance on Brand Guidelines

Fri, 05 Mar 2021 00:00:00 -0500
Trends and Technology

For brands born to a digital world, such as Uber, Twitter, or Airbnb, establishing a detailed set of brand guidelines is a natural course of action. But for more traditional brands forced by the pandemic to adjust to a future online, developing a digital-friendly set of brand guidelines may come with a bout of growing pains.