FTC’S Latest Endorsement Guides Update

Wed, 13 May 2020 00:00:00 -0400
Event Recaps

The FTC has announced a review of its guidelines for the use of endorsements and testimonials in advertising, which have taken on an even more important role in the age of influencer marketing on social media. ANA is preparing comments and has set up a working group to provide input. We analyzed the specific questions the FTC is asking and how ANA plans to respond.