REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

Wed, 25 May 2022 00:00:00 -0400
Pulse

Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.