AI and the Future of Streaming Media Advertising

Wed, 03 Jan 2024 00:00:00 -0500
Leading Edge

As streaming media companies battle for profitability, AI and machine learning provide them with an opportunity to monetize their content in new and more profitable ways. For agencies and brands that advertise on streaming services, AI allows them to further personalize and customize their ads thanks to more precise targeting data and new forms of creative versioning. All of this should lead to a better experience for the consumer, who will potentially see fewer, more relevant ads.