From the Top: Standardization Can Be Good

Sun, 01 Apr 2012 00:00:00 -0400
Trends and Technology

Initiatives like Ad-ID could save the industry up to $2 billion. Bob Liodice, president and CEO of the ANA, says it is becoming increasingly clear that we need standard setting bodies to provide order and comparability if we’re going to make sense of marketing across a multitude of platforms.