A Rose By Any Other Name: The Evolution of Brand Reputation and Accountability in the Era of Cancel Culture

Wed, 06 Apr 2022 00:00:00 -0400
Pulse

No matter which side of the cancel culture debate you may fall on, the impact it has for brands hasn’t essentially changed from any other previous form of accountability companies have faced. Consumers expect brands to act, at the least consistently with the values they espouse, and studies continue to show that a brand’s reputation and trust among consumers increase when they’re doing good for society, whether that’s through sustainability initiatives or in the ways they’re helping communities.