Insights from Advertisers Who Have Embraced Audits

Thu, 13 Dec 2012 00:00:00 -0500
Event Recaps

Jim Garrity, president, Media Audit Council, shared results from a recent Media Audit Council survey and engaged in a discussion moderated by the ANA with Sebastien Slek, procurement group executive director, marketing and indirect, Warner Brothers, and Jaclyn Watling, strategic sourcing senior analyst, Gap Inc., about successfully conducting media audits.