American Cancer Society: Social Media as a Force Multiplier

Wed, 01 Jun 2011 00:00:00 -0400
Event Recaps

Andy Goldsmith, vice president, Creative Brand Strategy, American Cancer Society, and Chris Mumford, senior vice president and account director, The Martin Agency, discussed how the American Cancer Society's digital and social team created a "web-centric" campaign to raise awareness, and money, for a great cause.