Agile Creative Is a Brand Imperative — And the Key to Better ROI

Mon, 27 Jun 2022 00:00:00 -0400
Leading Edge

Performance marketing is misunderstood. In the marketing family, it is often regarded as the transactional, cold, and bottom-line focused cousin to the beautiful and inspiring storytelling of brand marketing. But that mental model is out of date. The truth is that done right, agile data-driven creative and inspiring brand creative are two versions of the same thing, and when they work together, they can be a brand’s superpower.