Taming the Wild West: An Approach to Managing Below-the-Line Agencies

Fri, 28 Mar 2014 00:00:00 -0400
Event Recaps

Erin Christopher, partner, consumer and retail industries at A.T. Kearney, and Basil Wuson, principal at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.