Farmers Insurance: Brand Building and Emotional Connections

Mon, 07 Nov 2011 00:00:00 -0500
Event Recaps

Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.