The Real Draw of AI Virtual Influencers

Wed, 08 May 2024 00:00:00 -0400
Trends and Technology

Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.