Redefining Customer Engagement: The Emerging Targeting Capabilities Available in Digital Media

Thu, 25 Jun 2009 00:00:00 -0400
Event Recaps

Nadya Kohl, VP of digital advertising services, Experian, discussed a new audience-centric approach to targeting digital media, addressed the importance of maintaining consumer privacy standards as a pre-requisite for success, and reviewed case studies of leading companies embracing these new opportunities.