The Ultimate Influencer Campaign — But Without the Influencer

Tue, 05 Sep 2023 00:00:00 -0400
B2 Awards

Ajinomoto focused its campaign on millennials and generation Z, who yield outsized influence on culture in the U.S. Ajinomoto won over 24.3 million Americans in changing their stance on MSG through a one-of-a-kind influencer-led campaign — without the influencer.