Measuring What Matters: How Social Fits into an Omnichannel Strategy Built for Uncertainty

Sat, 27 Dec 2025 00:00:00 -0500
Webinar Rewinds

When economic uncertainty leads to rapid shifts in consumer behavior, measurement isn’t just helpful, it’s essential. As preferences and patterns change, advertisers need real-time, accurate insights to understand what’s working, adapt strategies on the fly, and ensure campaigns are driving measurable outcomes.