Oscar Mayer's 90th Birthday Celebration for the Weinermobile Takes the Cake

Mon, 27 Jul 2026 14:00:00 -0400
Marketing News

Oscar Mayer marks the Wienermobile's 90th anniversary with the Wiener Cake, a limited-edition collaboration with Milk Bar available in three cities. The campaign taps surging hot dog cake interest — up more than 150 percent on Google year over year — and could signal how legacy CPG brands are turning cultural moments into earned media.