It’s High Time for a CMO Rebrand to Drive Growth

Mon, 20 May 2024 00:00:00 -0400
Leading Edge

Recent news that UPS and Etsy parted ways with their CMOs and weren’t going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that “CMOs are dead in 18 months or less,” our chins hit the floor! And all of this was before Starbucks recently dropped its CMO role.