Purpose at a Crossroads: Evolve or Self-Implode

Wed, 31 Aug 2022 00:00:00 -0400
Conference Session Videos

In this video, Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.