New adidas Ad Campaign Calls Out Negative Aspects of Amateur Sports

Wed, 12 Feb 2025 17:00:00 -0500
Marketing News

adidas is launching an ad campaign that puts the spotlight on negative behaviors associated with amateur sports and recommends how to switch to positive actions. A new study showing that four in five amateur athletes regularly experience unhelpful behavior from coaches, parents, supporters, and teammates helped to inform the ad creative.