Business Context, Omnichannel Marketing, AI, and the Data Imperative

Wed, 18 Mar 2026 00:00:00 -0400
Event Recaps

Attendees at a February 2026 meeting of the ANA’s Analytics and Data Science Committee heard from analytics leaders on the topics of balancing data discovery with business context; harmonizing omnichannel insights; and strengthening AI through high quality, well governed data.