Retail Media Networks Have a Measurement Issue — Why Standardization Is a Challenge

Mon, 05 Aug 2024 00:00:00 -0400
Pulse

While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. Retail media ad spend is growing steadily and eMarketer estimates that retail media will make up more than one-fifth of U.S. media spend by 2027. That deserves attention.