Relationships at the Heart of the Marketing Mix: Lessons from Pizza Hut’s Influence Strategy

Wed, 09 Nov 2022 00:00:00 -0500
Event Recaps

At a November 2022 Influencer Marketing Committee meeting held by the ANA, Pizza Hut and its agency RQ described how they cultivate relationships with and work with three types of influencers: superfans, creators, and celebrities.