Absolut Appeals to Concert-Goers with a Metaverse Activation

Sun, 21 May 2023 00:00:00 -0400
REGGIE Awards

Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.