The ANA Programmatic RFP

Fri, 18 Jun 2021 00:00:00 -0400
Event Recaps

The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. Speakers in this session discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.