From "Trusty and Dusty" to "Relevant and Exciting" | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

Ice cream was growing, but Breyers was not. Consumers fled for homespun, regional brands and fancy gelatos. We launched Breyers Gelato Indulgences to grab a piece of the profitable gelato game while enhancing Breyers’ decaying brand image.