Report: Marketers Feel Ready for the Rise of Generative AI Search

Tue, 04 Feb 2025 16:00:00 -0500
Marketing News

The ongoing rise of alternative (and non-Google) search platforms fueled by generative AI is altering consumer behavior and making search a faster process, according to a new study. Marketers are excited about the changes in the market, but those changes come with a whole new set of challenges.