Brands Crank Up Efforts to Diversify Their Product Portfolios

Fri, 02 Jul 2021 00:00:00 -0400
Trends and Technology

For marketers diversifying their product portfolios, the aim is to build on the existing strengths of a brand while actively engaging a new set of customers. But in pursuing such a strategy, marketers have to be careful not to dilute the characteristics that have made their company so popular already.