Why Does Ageism Persist in Advertising?

Mon, 06 Feb 2023 00:00:00 -0500
Champions of Growth Podcast

Despite dramatic and accelerating changes in aging and the rise of the so-called “Silver Economy,” brands seem stuck in time when it comes to engaging the 50-plus crowd. Michael Clinton joins host Matthew Schwartz to discuss why ageism persists in marketing and advertising and what brand managers can do about it.