Ten Things Every Pitch Gets Wrong

Tue, 21 Jul 2026 00:00:00 -0400
Event Recaps

Agency reviews are among the most expensive and emotionally charged processes in marketing. At the 2026 ANA Advertising Financial Management Conference, leaders from the ANA, 4As, Walgreens, and Cheil outlined ten Positive Pitch Principles designed to improve transparency, fairness, relationship quality, and long-term client-agency success.