Hotwire: Why All Brands Must Take a Stand in Today’s Post-B2B World

Thu, 27 Jun 2019 00:00:00 -0400
Partner Content

Consumers don’t want a generic crisis response. They want a firm stance. This means not just being reactive; taking a stand on a values-related issue creates a clear point of difference, helping a brand distinguish itself from the competition, new research shows. For B2B brands, it’s time to take a stand.