Understanding Marketing Sourcing Maturity

Fri, 28 Oct 2011 00:00:00 -0400
Webinar Rewinds

Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.