Growing Number of People Identify as LGBTQ+

Fri, 21 Feb 2025 17:30:00 -0500
Marketing News

A new Gallup poll reveals that 9.3 percent of U.S. adults identified as LGBTQ+ in 2024, up from 7.6 percent in 2023. Despite the current retreat from DEI among several major brands, the growth trajectory of the LGBTQ+ population presents enormous opportunity for companies that want to expand their tent demographically.