Kimberly-Clark: Bringing the Human Back into Marketing

Tue, 07 Jul 2015 00:00:00 -0400
Event Recaps

In this session, Mayur Gupta, Global Head of Marketing and Innovation – Kimberly-Clark, shared how to frame your marketing technology leadership around the consumer, measuring the business impact and ROI as well as balancing the different kinds of human needs within your organization and in the market, across different segments and different geographical regions of the world.