What Retail Media Networks Have In Store for Marketers

Fri, 08 Sep 2023 00:00:00 -0400
Trends and Technology

Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.