Valley Metro NOTES

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

After cutting bus service by 30 percent, Valley Metro still grew its year-over-year transit ridership by 5.1 percent by breaking down the educational barriers to riding transit. With just $250,000 total, in the Top-20 Phoenix media market, Valley Metro created a series of animated music videos performed by popular local bands to teach people the "how-to s" of riding buses and trains.