This Crayola Campaign Pushes Diversity Forward

Fri, 21 May 2021 00:00:00 -0400
REGGIE Awards

Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.