The 100 Percent Digital TV Future Isn’t Coming. It’s Already Here

Thu, 30 Nov 2023 00:00:00 -0500
Knowledge Partners

The shift to digital TV is not future speculation; it's the current reality. Over half of U.S. internet users now watch ad-supported on-demand video, indicating a shift in advertising strategies. As TV digitizes, advertising is pivoting from channel-focused to audience-focused, promising more precise targeting and measurable outcomes.