Answer Engines and the Rise of AI as a Marketing Channel

Sat, 31 Jan 2026 00:00:00 -0500
Event Recaps

During a session held at the January 20, 2026 meeting of the ANA’s AI Committee, Andrew Riker, VP of market insights and growth at Brandlight.ai, and Uri Gafni, chief business officer at Brandlight.ai, explained how AI-powered answer engines and the demands of answer engine optimization are reshaping the marketing landscape.