Challenges Marketers Should Address with Cookie Deprecation and Strategies to Adapt

Thu, 15 Aug 2024 00:00:00 -0400
Event Recaps

Cookie deprecation puts a significant amount of media investment at risk as cookies and device IDs are in every aspect of the digital ecosystem. Shivani Srivastava discussed strategies to adapt to the loss of user behavior tracking that impacts insights, targeting, personalization, and more.