How the NFL Is Getting a 360-Degree View of Its Fans with Chi Ogbuehi

Thu, 04 Sep 2025 00:00:00 -0400
On Scope

Chi Ogbuehi, VP of marketing technology and consumer products at NFL, provided an in-depth overview of how she and her team onboarded all 32 NFL clubs onto a single MarTech solution, an effort that enabled deeper fan engagement and won the league the 2025 ANA Martech Award for Innovative Team of The Year.