Black Glass Issue 002: Real Marketing Teams

Tue, 10 May 2022 00:00:00 -0400
Knowledge Partners

Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.