Marketers Balance the Promise and Peril of Generative AI

Fri, 22 Sep 2023 00:00:00 -0400
Trends and Technology

The promise of AI is tempered by growing concerns regarding the risks the technology presents, leading the Biden administration to pressure the seven leading AI companies to commit to new standards for safety, security, and trust as they aggressively compete to dominate the space. Brands and agencies are diving in.