What's Driving Change in Automotive Marketing?

Sun, 30 Jul 2023 00:00:00 -0400
Partner Content

Automotive brands are navigating simultaneous pressures — EV volatility, shifting consumer values, and the rise of connected vehicles — that may redefine how brands grow. Kantar BrandZ data from 4.5 million respondents suggests Meaningful Difference could be the strategic framework that separates market leaders from the rest.