Relevancy in the Digital Era: Q&A with Peter Frey of Sonny's BBQ

Wed, 01 May 2024 00:00:00 -0400
Pulse

In this Q&A, Peter Frey, chief brand officer of Sonny's BBQ, a featured speaker at the upcoming 2024 ANA Marketing Technology for Marketers Conference discusses how the barbecue chain is using customer data, personalization, and emerging technologies to modernize its marketing approach, while still honoring its authentic roots.