Hennessy: Reinventing a Classic for a New Generation of Consumers

Sun, 06 Oct 2013 00:00:00 -0400
Event Recaps

Rodney Williams, senior vice president, Hennessy USA at LVMH Louis Vuitton Moët Hennessy, shared the success story of the brand’s growth and rebranding through a strategic marketing and advertising campaign aimed at millennial minority men.