What Do Consumers Think? Using Online Surveys to Demonstrate Implied Claims | ANA Insights

Wed, 01 Apr 2015 00:00:00 -0400
Event Recaps

David G. Mallen, co-chair of advertising disputes at Loeb & Loeb LLP, Kelsey Joyce, senior director of legal affairs at T-Mobile USA, and Hal L. Poret, senior vice president at ORC International, discussed how to use surveys when challenging implied advertising claims at the National Advertising Division of the Better Business Bureau.