Black Is the New Green: Marketing to Affluent African-Americans

Tue, 09 Nov 2010 00:00:00 -0500
Event Recaps

Kadesha Carroll, senior market program specialist at Sony Electronics Inc., and Andrea Hoffman, founder and chief executive officer at Diversity Affluence, covered laser-focused "plug and play" strategies and methods to build authentic, targeted marketing efforts to reach affluent African-Americans, a virtually untapped audience.