Can Nonprofits Explain Their Brand Purpose?

Mon, 13 Jan 2025 00:00:00 -0500
Social Impact

Despite myriad benefits, many nonprofits do not focus on "brand purpose" per se because such organizations are inherently defined by their purpose rather than making money. Obtaining funding toward brand-building can also be a tough sell. But with changes in the donor landscape, nonprofits now ignore brand purpose at their own peril.