Profitability as a Creative Catalyst

Tue, 21 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Advertising Financial Management Conference, Avigail Schlosser, CFO of Yes& Agency, challenged agencies and marketers to rethink profitability as a strategic design choice rather than a financial byproduct. She outlined how client selection, pricing models, talent strategy, AI adoption, and outcome-based partnerships can help organizations build more sustainable and profitable futures.