[This Is Not] The Future of Television

Sun, 01 Apr 2007 00:00:00 -0400
Trends and Technology

In this Q & A, Kaki Hinton (Vice President of Advertising, Pfizer Consumer Health Care), Mark Kaline (Global Media Manager, Ford Motor Co.), and Perianne Grignon (Vice President of Media Services, Sears Holdings Corp.) offer their perspectives on the future of television advertising. Includes discussions on branded entertainment and HDTV.