Barbie + Roku: An Unmissable Marketing Campaign

Wed, 08 Nov 2023 00:00:00 -0500
Event Recaps

In this session, learn how Roku partnered with Warner Bros. Pictures and Mattel to build an immersive campaign for Barbie that made it unmissable with audiences, reaching the platform’s 73M+ active accounts and capturing every stage of the streamer’s journey.