Reckitt Benckiser Drives Digital and Social ROI Through Partnerships

Tue, 16 Jul 2013 00:00:00 -0400
Event Soundbites

Liam McCarten, digital marketing manager, North America at Reckitt Benckiser, discussed how the brand has applied its quantifiable obsessed rigor to a joint business planning approach with key retailers and Facebook to truly understand the effectiveness and ROI that exist behind social and digital media at large.