Drive Boldly: How Michelin Puts Sustainability in the Fast Lane

Fri, 14 Jun 2024 00:00:00 -0400
Event Recaps

Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.