Fidelity Investments Case Study: The Power of Ideas and Innovation

Tue, 21 Jun 2011 00:00:00 -0400
Event Recaps

Kirsten Mikalson, vice president, brand marketing & advertising, Fidelity Investments, and Samantha O'Neil, senior vice president, integrated marketing, Fidelity Investments, presented a case study on the successful launch of Fidelity's "Turn Here" campaign, with focus on their overall integrated marketing approach.