Cloud 10 - Revitalizing the Airport as an Acquisition Channel

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

Cloud 10 was designed to provide special treatment for current customers and to create "card member envy" among prospects. Since launch, Cloud 10 has successfully grown Platinum Card applications by 51 percent against forecast and delivered a ROMI of $2.74 for every $1 spent.