It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges

Tue, 17 Jun 2025 00:00:00 -0400
Leading Edge

AppsFlyer’s Brian Quinn explores how marketers’ past experiences grappling with issues such as privacy, signal deprecation, and platform control on mobile offer clues as to how to address such issues in other contexts, maintaining that “mobile’s past is omnichannel’s future.”