Burger King Rolls Out 'Your Way Champion' and 'Whopper Guarantee' Initiatives

Mon, 20 Jul 2026 15:00:00 -0400
Marketing News

Burger King launches two customer-experience initiatives — "Your Way Champion" and "Whopper Guarantee" — directly shaped by feedback from its "Listening Initiative." The moves could signal a broader shift in how QSR brands turn real-time guest input into operational and marketing strategy.