Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World

Tue, 24 Apr 2012 00:00:00 -0400
Event Recaps

Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.