From Mall Staple to Global Brand: The Transformation of Claire’s

Thu, 10 Oct 2024 00:00:00 -0400
Event Recaps

Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.