Scaling Personalization through First-Party Data

Sun, 07 Sep 2025 00:00:00 -0400
Conference Session Videos

As personalization grows more complex in a privacy-first world, Lowe’s is doubling down on its loyalty ecosystem strategy to capture and use first-party data to drive both scale and speed. Amanda Bailey offered a practical look at how the retailer is differentiating its value proposition and experience to stay ahead of shifting customer expectations and data regulations.