Revolutionizing B2B Brand Leadership in a Digital World

Wed, 08 May 2024 00:00:00 -0400
Event Recaps

Digital transformation and our “up & down" economy have made B2B brand leadership even more complex. The heightened emphasis on customer experience, changing data needs and regulations, rapidly emerging technologies, and “back to business” performance demands have turned up the heat. A panel of experts talked about what’s hot and how B2B brand marketers can find ways to be cool under pressure.