The Media Buying Risks and Safeguards Every Marketer Should Know

Tue, 01 Feb 2022 00:00:00 -0500
Leading Edge

In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.