Pebbles Cereal Rocks User-Generated Content in New Branded Series

Fri, 11 Sep 2020 00:00:00 -0400
Trends and Technology

Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works, discuss the kid-centric “Daily Yabba Dabba Doo” series and provide insight into the most effective ways for brands to harness user-generated content.