Google's Day of Reckoning Won't Fix Ad Tech's Future

Mon, 23 Sep 2024 00:00:00 -0400
Leading Edge

As we enter week three of the DOJ’s antitrust trial against Google’s ad tech practices, I’m hopeful that this is the turning point our industry has been waiting for. Because, like many of you, I’ve had a front-row seat to Google's rise to dominance over the last couple of decades. And it hasn’t been pretty.