Your Brand Must Be a Half-Step Ahead of Culture | On Scope

Wed, 15 Oct 2025 00:00:00 -0400
Podcast Clips

Katherine Melchior Ray, president of Globe Ally and author of Brand Global, Adapt Local, believes brands must be exactly a half step ahead of culture — rather than in lockstep or one full step ahead — to have marketing success. She explains why on the On Scope podcast.