Better Together: Relationship Advice From an External Agency

Tue, 30 Jul 2024 00:00:00 -0400
Leading Edge

This is a hard year for the advertising industry. Budgets are smaller and more tightly scrutinized, and every dollar needs to work 10 times harder than it used to. CMOs are under more pressure and have become even more selective about their agency partners. In fact, some have decided not to have agency partners at all.