“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic

Thu, 12 Dec 2024 00:00:00 -0500
Leading Edge

Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.