FedEx Launches an Integrated Campaign to Optimize Multiple Digital Channels

Wed, 12 Oct 2011 00:00:00 -0400
Event Recaps

Dennis Shirokov, marketing manager, FedEx, and David Skinner, SVP, client solutions/account management, [x+1], discussed how FedEx created its first end-to-end interactive campaign which leveraged multiple channels to provide an optimized online experience.