Is Today’s TV and Video Measurement Upfront or Unreliable?

Wed, 23 Oct 2024 00:00:00 -0400
Knowledge Partners

Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.