Two Key Ways to Improve the Ad Streaming Experience

Mon, 05 Jan 2026 00:00:00 -0500
Leading Edge

Ever watch something and are so engrossed by what’s about to happen next (did they just find out who was the murderer in Only Murders in the Building, for instance?!) and then the screen suddenly cuts to an ad? And then, naturally, you’re completely taken out of the experience — and find yourself not only frustrated by the abrupt shift but eagerly anticipating the ad’s eventual end?