Marketscience x Marketing Week: A Guide to a More Rigorous Approach to Marketing Mix Modeling (MMM)

Thu, 07 Sep 2023 00:00:00 -0400
Knowledge Partners

As the first piece of research to be published in Marketing Week’s Marketer’s Manual, Marketscience provides a strong point of view around the pitfalls of today’s marketing mix modeling techniques and puts forward a new, more rigorous approach.