Do Marketers Have an Emerging Ally in the C-Suite?

Fri, 24 Jun 2022 00:00:00 -0400
Trends and Technology

A growing number of brands, including Edelman, the Minnesota Timberwolves, and Volkswagen, are hiring chief experience officers. The moves come as tolerance for a bad or mediocre consumer experience continues to plummet, with more than half of brands reporting that those who are dissatisfied with the company will switch brands, per a recent survey.