The Rise of Corporate Cancel Culture: What Brands Can Do

Thu, 06 May 2021 00:00:00 -0400
Leading Edge

With the normalization and use of social media in the lives of people from all backgrounds, both consumers and companies are affected by the cancel culture. With social media giving a platform to all, people freely share their opinions; when it comes to how consumers feel about brands, they aren’t shy to share how they feel, good and bad.