Mike Nelson, VP of Marketing at Martin Guitars, Talks Legacy & Reinvention

Tue, 05 Sep 2023 00:00:00 -0400
Leading Edge

Martin’s legacy is an incredible asset, but it is also daunting. One of the most challenging aspects of the job is to make sure we stay true to the heritage, while moving the brand forward to maintain relevance. Plus, there are millions of devoted fans - some of whom have had a Martin guitar passed down through their family for generations - who are also are also stewards of the brand, helping to keep us honest.