Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort

Thu, 02 Jul 2026 16:30:00 -0400
Marketing News

Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.