Food, Folks, and Football: McDonald's Bite Sized Super Bowl Formula

Fri, 01 Dec 2006 00:00:00 -0500
Leading Edge

This case study explores how McDonalds set itself up as American's conscience through its Super Bowl ads. For a long while the game worked for McDonald's because it stayed true to its folksy formula, reminding America what our collective values are: good parenting, kindness, connecting with each other, and gently guiding us to reclaim them.