How Manscaped Stretched Its Brand Beyond Groin Grooming

Thu, 23 Jul 2026 00:00:00 -0400
Event Recaps

Manscaped CMO Marcelo Kertész reveals how culture-led creative helped the brand escape the performance-marketing ceiling and stretch into facial grooming. The strategy may offer a replicable model for challenger brands seeking mental availability beyond their founding category.