How Sun-Maid Embraced its Scary Halloween Status to Scare up a Frighteningly Successful Experiential Promo

Mon, 16 May 2022 00:00:00 -0400
Event Recaps

What’s scarier than getting raisins on Halloween? Being the house that gives them out. Sun-Maid knows that. But instead of doing their best to change that perception, they embraced it, turning a real house in Merchantville, NJ into a trick-or-treater’s nightmare.