Poking the Bear: Why Purpose Is Still the Right Strategy, and How to Do It Properly

Thu, 30 May 2024 00:00:00 -0400
Event Recaps

Nearly 50 per cent of large companies say they have experienced ESG backlash. In this session, Freya Williams and Peter Bardell shared key insights from Revolt’s Poking the Bear research and the actions brands can embrace to unite people behind their purposeful missions and avoid backlash.