Winning the Battle for Share with the Wallet Allocation Rule | ANA Insights

Mon, 05 Oct 2015 00:00:00 -0400
Event Recaps

Tim Keiningham, chief strategy and client officer at Rockbridge Associates, Inc., and Dr. Lerzan Aksoy, professor of marketing at the Gabelli School of Business, Fordham University, shared findings from their book The Wallet Allocation Rule.