Exclusive Ad Experiences Are Limiting Your Audience

Mon, 16 Dec 2024 00:00:00 -0500
Leading Edge

Truly creative ad formats live in the shadows, limited not by demand or interest but because they don’t scale. There are countless examples of remarkable ad experiences built by publishers or platforms that engage and captivate audiences with custom content or formats. But here’s the thing: Their reach is often limited — not because of a lack of interest — but because companies are trying to keep them as proprietary products.