Shooting for Brand Relevance

Fri, 31 Jan 2020 00:00:00 -0500
Trends and Technology

Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.