From Discovery to Devotion: The Evolution of Gen Alpha & Z Fandoms

Tue, 10 Feb 2026 00:00:00 -0500
Knowledge Partners

SuperAwesome’s 2026 study shows that Gen Alpha and Gen Z fandoms are fluid, socially driven ecosystems powered by continuous talkability, creators, and cross‑platform engagement. The six‑phase fandom lifecycle reveals how discovery, deepening, exit, and re‑entry are shaped by new content, community influence, and evolving digital behaviors.