Widening the B2B Pipeline

Wed, 13 Sep 2023 00:00:00 -0400
B2B

Pipeline marketing, or widening the sales funnel throughout every stage of the customer journey, is becoming a more effective way for B2B marketers to generate revenue, according to a recent study. But the process is not linear. It's more of an ecosystem, in which marketers need to be able to respond quickly with the right tools to keep wayward customers and prospects on track.