Domino’s Let This Inexperienced Twitch Influencer Create Its Newest Pizza

Sun, 28 Aug 2022 00:00:00 -0400
Internationalist Innovation in Media

With the goal of earning greater market share in the Spanish market by connecting with society’s most active pizza eaters — young people — Domino’s tasked a Twitch influencer who had no culinary background with creating his own “gaming-flavored” pizza. The brand live-streamed the entire process and then sold the resulting recipe in stores.