Dentsu: Global Events to Send Ad Spending Past $1 Trillion for the First Time in 2026

Thu, 04 Dec 2025 15:30:00 -0500
Marketing News

Global advertising spending is forecast to increase by 5.1 percent in 2026, surpassing $1 trillion U.S. dollars for the first time, according to dentsu's advertising forecast released on Wednesday. Ad spending is expected to outpace the projected 3.1 percent expansion of the global economy.