Citi Turns Bike Rides into Meals, Raising $2 Million for No Kid Hungry

Wed, 03 Sep 2025 00:00:00 -0400
In-House Excellence Awards

Citi partnered with No Kid Hungry to launch a holiday campaign aimed at combating childhood hunger in the U.S. By linking donations to Citi Bike rides throughout November and December of 2024 — and amplifying the effort on Giving Tuesday — Citi created an emotionally resonant initiative that encouraged everyday action.