Tropicana Looks to Make a Splash with New Ad Campaign

Mon, 08 Jun 2026 16:00:00 -0400
Marketing News

Tropicana launches "Give Life Some Juice," a portfolio-wide brand campaign blending CGI and live-action to court a new generation of juice drinkers. The broad media mix for the campaign — spanning connected TV, TikTok, and experiential activations — could signal a wider industry shift toward character-driven brand storytelling.