Is the Marketing Pendulum Swinging in the Right Direction?

Tue, 25 Oct 2022 00:00:00 -0400
Leading Edge

Today, it’s no question that brand marketers and advertisers recognize the value of smart digital advertising. In fact, digital advertising is well on trend to exceed 60 percent of global ad spend by the end of this year, according to Zenith Media. Although performance marketing is all the rage, it hasn’t necessarily been hitting its stride in the way it once did.