CMOs Allocate 15 Percent of Their Budgets to AI, but Readiness Lags

Tue, 12 May 2026 16:00:00 -0400
Marketing News

CMOs now direct 15.3 percent of marketing budgets to AI, yet only 30 percent report mature readiness to scale those efforts. The gap between AI ambition and execution may be widening as flat budgets and underdeveloped infrastructure put growth goals at risk.