Beyond the Framework

Tue, 14 Jul 2026 00:00:00 -0400
Knowledge Partners

Only 3 percent of B2B organizations have achieved full brand-to-demand integration, yet those further along report up to 208 percent more marketing-generated revenue. New research and case studies from the 2026 ANA Brand-to-Demand Conference reveal what separates leaders from the field — and why the gap may be widening.