How Fluidity Is Powering the Rise of Intelligent Creative

Fri, 27 Sep 2024 00:00:00 -0400
Leading Edge

At times, beautiful pixel-perfect creative and performance seem to be at odds. The production time involved in achieving core creatives can conflict with the speed and scale that is needed to deliver performance optimizations in real time. What if we could embrace speed without sacrificing quality? What if we could make creative excellence breathe through every optimization, protecting the integrity of the original creative, while adapting quickly?