Case Study: MassMutual—Safe Haven in Stormy Weather

Tue, 03 Feb 2009 00:00:00 -0500
Event Recaps

John Chandler, SVP, CMO, MassMutual Financial Group, and John Wolfarth, SVP, Group Creative Director, Mullen, discussed MassMutual's new "good decisions" campaign, which launched in the midst of 2008's historic financial meltdown, but still reaped successful results for the organization.