Why It’s Time to Humanize the Brand — for Real This Time

Wed, 02 Sep 2020 00:00:00 -0400
Trends and Technology

Brands and organizations need to recognize that consumer patterns and behaviors are now being exclusively shaped by the pandemic, rather than demographics. Brian Solis, global innovation evangelist at Salesforce, discusses the digital transformation companies are now confronting, how the pandemic will fundamentally change marketing, and why it’s time to get to know generation N.