Despite the Hype, Marketers Are Still in the First Inning of the AI Cycle

Tue, 15 Oct 2024 00:00:00 -0400
Leading Edge

The advertising and marketing industry has always thrived on hype. It’s at the heart of what we do. But the hype has historically been shared across brands, campaigns, agencies, people, new hires, media, and technology. Currently, the spotlight has shifted to AI, which dominates almost every industry conversation.