U.S. Cellular: Delivering Brand Promise through Employees

Wed, 27 Oct 2010 00:00:00 -0400
Event Recaps

Nicole Ames, founder and principal at Twist IMC, and Lisa Strazzante, senior manager, brand development at U.S. Cellular, discussed how U.S. Cellular succeeded in creating a program to ensure that the company's frontline associates can provide a consistent and differentiated wireless experience to customers, ultimately providing for greater integration throughout the organization.