How to Get More Value from Your Brand Tracking Research

Tue, 02 Mar 2010 00:00:00 -0500
Event Recaps

Thomas Gallagher, president of Gallagher-Lee Research, and Steve Sherman, director of market research at Virgin Mobile USA, discussed how Virgin Mobile USA has taken its advertising tracking to a new level to increase the value of its studies, answer ad-hoc marketing questions, and reduce the need for additional custom research.