athenahealth: A Multi Year Transformation Built on Foundation, Not Flash

Wed, 04 Feb 2026 00:00:00 -0500
Event Recaps

athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.