6 Things to Know About TV in a Digital World

Mon, 06 Jun 2022 00:00:00 -0400
Leading Edge

The current media landscape is defined by screens across devices; we absolutely live in a multiscreen world with around the clock access to content. While viewers may not differentiate between linear, connected and streaming TV, marketers’ awareness of these differences is crucial for successful campaigns. Below are six key takeaways from new media research studies that marketers need to know in order to reach audiences at scale and make informed media planning decisions.