How Santa Monica Leveraged a Relationship with a U.K. Town to Draw More Visitors from the U.K.

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

Santa Monica Travel & Tourism partnered with the dually named English city of Brighton and Hove on a multi-channel campaign that leveraged digital, PR, and more traditional ad placements, plus an event with top chefs, to drive visitors from the U.K. to the California beach town.