Building Brand Value at Southern Co: Official Energy Company of the PGA TOUR

Wed, 20 Jul 2011 00:00:00 -0400
Event Recaps

Mary Story, manager, advertising and marketing communication, Southern Company, and Rhonda Zahnen, principal, The Richards Group, discussed how the company built brand value and positioning through the activation of a long-standing partnership with the PGA TOUR and through honoring one of golf’s most respected players.