How Unilever and Walgreens Reshaped Beauty by Elevating Marginalized Voices

Fri, 19 May 2023 00:00:00 -0400
REGGIE Awards

To improve the beauty and personal care (BPC) product experience for multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories with a campaign that elevated the voices of multicultural shoppers and achieved a lift in brand sentiment and sales.