How Mars Snacking Is Leveraging Data and Measurement to Build World Class Iconic Brands

Mon, 01 Dec 2025 00:00:00 -0500
Conference Session Videos

In this conversation, ANA's David Fogarty, sat down with Gülen Bengi and Sam Chang at Mars Snacking, to explore how Mars is evolving its brand-building model while strengthening the measurement systems that fuel personalization, creativity, and growth.