Video Games Offer Effective Brand Activations for Families

Mon, 19 Dec 2022 00:00:00 -0500
Leading Edge

The global COVID-19 pandemic accelerated the use of screens and created an uptick in gaming (primarily due to the need for human interaction and the expanded variety and accessibility of video games). In fact, a 2021 Frontier survey of more than 1,000 parents showed that nearly 63 percent of parents with at least one child (aged 5 to 17) who played video games reported that video games had a positive impact on their child.