Greater Than the Sum: How Celebrities Can Cost Effectively Drive Brand Impact

Wed, 19 Sep 2012 00:00:00 -0400
Event Recaps

Mark Rodgers, principal, The Clapham Group, and co-founder, MORE Partnership[s], and Jacob Marshall, music artist and manager, co-founder, MORE Partnership[s], discussed how bringing a cultural partner into an existing cause-marketing campaign can help to enhance the results of the campaign for all parties involved.