The Evolution of Media Measurement at Bose: Building a Unified, Closed-Loop Measurement System to Inform and Optimize Evolving Media Investment Strategies

Tue, 09 Dec 2025 00:00:00 -0500
Event Recaps

This session covered how Bose partnered with Ipsos MMA to develop a fully unified measurement approach, including MMM and agile attribution, in-market testing to validate recommendations before making big moves, and expansion of retail partner measurement to include co-marketing investments beyond paid media.