National Grid: Hybrid Cause Marketing Case Study

Tue, 18 Jun 2013 00:00:00 -0400
Event Recaps

Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, discussed the “In Defense of the Environment Sweepstakes,” which used hockey as a passion point to connect with customers and encourage energy efficiency.