How Paramount Global Resurrected an Iconic Franchise

Wed, 17 Apr 2024 00:00:00 -0400
REGGIE Awards

Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of Teenage Mutant Ninja Turtles: Mutant Mayhem to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.