Modernizing Marketing Measurement: How H&R Block Transformed with Adobe Mix Modeler

Tue, 16 Sep 2025 00:00:00 -0400
Event Recaps

This joint session with Adobe and H&R Block explored how H&R Block transitioned from a traditional third-party MMM provider and manual spreadsheet-heavy work to a more agile, in-house measurement framework using Adobe Mix Modeler.