Give Something That Means Something

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

When the Red Cross needed to increase fundraising during the all-important Holiday season, we realized securing more monetary donations required securing more PSA media donations. We discovered the key to appealing to PSA Directors was appealing to their audience. We did this by creating a campaign that recaptured the true meaning of the Holidays, and invited people "to give something that means something.