Fourth Quarter Online Mobile Traffic Up 40 Percent Over Last Year

Fri, 17 Jan 2014 00:00:00 -0500
MediaPost

According to the year-end online sales trends from the IBM Digital Analytics Benchmark, overall fourth quarter online sales were up 10.3 percent year-over-year, as mobile traffic soared, accounting for nearly 35 percent of all online traffic, up 40 percent compared to the fourth quarter of 2012.