MGM Resorts International Media Measurement Case Study

Thu, 29 Sep 2016 00:00:00 -0400
Event Recaps

MGM Resorts International is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. In this session, Megan Estrada, Vice President of Media – MGM Resorts International shared their insights and learnings for measuring and real-time optimization for their portfolio of brands across traditional and social media channels.