AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?

Wed, 10 Jul 2024 00:00:00 -0400
Leading Edge

You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.