What is Brand Value Worth?

Wed, 13 Nov 2024 14:00:00 -0500
Champions of Growth Podcast

Deloitte Digital's Maggie Gross says developing an “Excel Love Language” is an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. She joins host Matthew Schwartz to provide some strategic thinking for how marketers change the conversation about branding.