Marketers Need a Sharper Antenna for Programmatic Advertising

Wed, 06 Mar 2024 14:00:00 -0500
Champions of Growth Podcast

Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.