Maximizing Marketing Impact: Why Direct Mail Deserves a Place in Every Multichannel Strategy

Tue, 03 Jun 2025 00:00:00 -0400
Event Recaps

U.S. Postal Service and Colorado State University presented newly commissioned academic research analyzing direct marketing’s effectiveness across multiple dimensions — qualitative interviews, large-scale surveys, and field experiments — with a focus on ROI, customer lifetime value, and its role within omnichannel strategies.