How Being an Air Traffic Controller Prepared Me for a Career in Advertising

Fri, 31 May 2024 00:00:00 -0400
Leading Edge

Ad serving is known for its speed, as it takes only a few milliseconds to win a bid and serve an impression. However, the risk of bidding incorrectly pales in comparison to the consequences of making a wrong decision as an air traffic controller; this is a key difference between the two. Working long hours in a high-pressure environment and monitoring movement on my screen was the best training I could have had for my work in advertising technology today.