Innovators Are Critical to Moving

Thu, 01 Nov 2012 00:00:00 -0400
The Internationalist

The Internationalist has named those agency executives who possess the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea,” championing multinational strategy, and involving customers directly in the creative process.