How Ford Positioned Its SUV as the Perfect Vehicle for Post-COVID Reunions

Sun, 18 Dec 2022 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

In an effort to engage South Asians in the Toronto area, Ford Canada launched a campaign that positioned its Escape SUV as the perfect vehicle to help reunite families who were coming together to celebrate Diwali after a long, pandemic-induced layoff.