Marketing Automation Is a Cost-Effective Paradigm Shift

Wed, 12 Apr 2023 00:00:00 -0400
Leading Edge

Marketing automation has all too often been looked at as a “nice to have” for companies. Yet, those exact same companies often find reasons to complain about organizational inefficiency and its pressures on their balance sheets. In stating the obvious that protecting margins is truly paramount for brand marketers, while improving performance and service levels, then automation would seem to be a “must have” that is central to resource allocations.