Effie Case Study: Kia Soul vs. Scion XB, David vs. Goliath Category

Thu, 02 Sep 2010 00:00:00 -0400
Event Recaps

David Measer, strategic planning director at David & Goliath, described how Kia Soul and agency David & Goliath won an Effie award with a campaign that challenged the category leader, winning market share and connecting with a whole new audience.