Sour Patch Redberry Slurpee Campaign

Thu, 20 Apr 2017 00:00:00 -0400
REGGIE Awards

Hoping to build upon its success from 2015’s Sour Patch Watermelon Slurpee, Mondelēz created new Sour Patch Kids product offerings for teens shopping at 7-Eleven and supported them with a multi-channel campaign.