How Chispa Used Live Theatre to Challenge Hispanic Romance Tropes

Wed, 12 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Chispa’s “Amor with No BS” campaign used live theater to challenge stereotypes about Hispanic romance. By reimagining iconic love stories through a gen Z Latino lens, it celebrated authenticity and sparked cultural conversations that drove app growth and media impact.