Integrating Brands with Entertainment: Dr. Oz Show and Walgreens

Tue, 20 Sep 2011 00:00:00 -0400
Event Recaps

Christine Kubisztal, director, media services, Walgreens Company, and Gary Hoffman, firector, Liquid Thread, discussed how Walgreens partnered with The Dr. Oz Show to improve their credibility and engage with consumers.