New JCPenney Campaign Partners with 'Jimmy Kimmel Live!'

Fri, 11 Apr 2025 18:00:00 -0400
Marketing News

Continuing its efforts to turn things around after filing for bankruptcy several years ago, JCPenney this week launched an ad campaign, titled "Yes — JCPenney!," that plays on what the retailer says loyal shoppers have long known about the company's abilities. The campaign includes a partnership with the ABC late-night show "Jimmy Kimmel Live!" for in-show reveals over the next several weeks.