Study: Companies That Meld AI with Human Oversight More Likely to Achieve Measurable ROI

Wed, 29 Apr 2026 16:45:00 -0400
Marketing News

CMO Council research finds brands that wed artificial intelligence (AI) with human oversight are three times more likely to achieve measurable ROI. The study shows that trust, data readiness, and human judgment, combined with AI, improves customer connection and creativity.