Target's New Santa Ads: A Masterclass in Brand Reinvention

Fri, 13 Dec 2024 00:00:00 -0500
Leading Edge

The challenge? For retail brands, holiday performance can make or break their entire year. Target faced this reality head-on after a particularly tough year of declining sales and mounting pressure to win back customers. They needed a bottom-of-the-ninth home run during the critical Christmas shopping season. And they delivered by breaking three unwritten rules of holiday marketing.