Burger King Crowns Its Guests in New Ad Campaign

Mon, 16 Mar 2026 15:30:00 -0400
Marketing News

It's the end of an era. Burger King on Monday debuted a new campaign, "There's A New King And It's You," retiring the brand's longtime King mascot and placing the crown on guests. The campaign is in keeping with the brand's ongoing efforts to steer its marketing strategy based on customer input.