Agency Compensation Trends and Best Practices

Fri, 13 Oct 2017 00:00:00 -0400
Event Recaps

The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Attendees heard the results of this survey along with an expert analysis. Presenters did a deep dive into the results and discuss what it meant for members.