How the ANA’s Marketer-Led Initiative Is Progressing

Thu, 21 Jul 2022 00:00:00 -0400
Leading Edge

The ANA’s Cross Media Measurement (CMM) Initiative has made extensive progress over the past year, entering a pivotal – and exciting – stage. In 2021, the ANA began building the framework to answer a critical marketer knowledge gap. Now, with the foundation and planning complete, the ANA’s marketer-led initiative is focused on testing, developing, and optimizing.