Programmatic Transparency: The $22 Billion Opportunity

Fri, 15 Mar 2024 00:00:00 -0400
Leading Edge

By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.