Davis & Gilbert LLP: Study of "Up To" Claims Suggests Possible Change in FTC Standard

Tue, 14 Aug 2012 00:00:00 -0400
Knowledge Partners

This advertising alert from Davis & Gilbert LLP discusses a recent Federal Trade Commission (FTC) study of marketers’ use of the phrase “up to” in claims surrounding their products or services, and the potential new substantiation requirements that may now be necessary as a result.