The New Lee.com

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

Lee Jeans, a denim brand with a dusty image and declining awareness and that's been de-positioned for decades by countless other, far more hip, up-and-coming labels. And it's dependent on a retail channel that's folding like a pair of cheap slacks. So Lee Jeans turned to the channel it could control — its own website.