SACVB: Leveraging Innovation and Social Media

Wed, 09 Apr 2014 00:00:00 -0400
Event Recaps

Andrés Muñoz, VP of marketing and communications at the San Antonio Convention and Visitors Bureau, shared how an integrated social campaign was able to increase awareness of the diversity of attractions the city had to offer while also collecting thousands of user-generated images and stories to use in marketing initiatives.