Building the Business Case for Creative Disruption

Fri, 25 Oct 2024 00:00:00 -0400
Event Recaps

This session featured an overview of the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.