Agency Evaluation Process at Nestlé

Tue, 11 Oct 2011 00:00:00 -0400
Event Recaps

Agency performance evaluations are a critical tool to help both marketers and agencies assess their relationships, identify potential problems, and improve performance. Carleen Ramirez, corporate communications at Nestlé USA and Sopan Shah, group procurement manager at Nestlé USA shared best practices and insights on their company’s agency evaluation process.