Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

Tue, 19 Jul 2022 00:00:00 -0400
Event Recaps

Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.