Walmart "Smack Talk" Campaign

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Walmart tackled a brand new target for the first time with the release of Call of Duty: Modern Warfare 2. Walmart had to be careful not to alienate their core audience — Moms — while attempting to reach massive sales goals and become a real player in the video game industry.