Accenture: Navigating Narratives

Thu, 22 Apr 2021 00:00:00 -0400
Partner Content

Brands willing to stand behind a cause that jives with people’s own beliefs will earn their loyalty and support, but it’s impossible to align with everyone all the time. When a person or company aligns with a certain cause, they risk alienating people on the other side. Organizations have to figure out how to handle polarizing narratives and which side of an issue, if any, they choose to support.