AI in Lead Gen: When, How and Why?

Wed, 16 Apr 2025 00:00:00 -0400
Leading Edge

Not a day goes by without artificial intelligence (AI), or more specifically, generative AI, hitting the headlines. According to the last year’s McKinsey Global Survey, 65 percent of organizations regularly use gen AI, almost double the percentage from just 10 months previously. Unsurprising then, given its rapid uptake, that discussion abounds about AI’s place in sales and marketing, and lead generation specifically.