3 Steps to Standardize Measurement in Influencer Marketing

Mon, 15 Aug 2022 00:00:00 -0400
Leading Edge

Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.