Vaseline’s See My Skin Campaign Was a Success

Fri, 16 Dec 2022 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

As the brand that exists to give everybody healthy skin, Vaseline approached the lack of diversity in dermatological imagery not just as a user experience problem, but as an equity issue. The brand set out to raise awareness of the racially biased systems that impact algorithmic search, provide proper representation and access to equal care, and most of all, help Black and Hispanic people be seen.