The Pepsi Challenge: Managing and Maximizing Major Investments in Sponsorship

Wed, 20 Jun 2012 00:00:00 -0400
Event Recaps

Jim Andrews, senior vice president, content strategy, IEG, LLC, interviewed Jennifer Storms, senior vice president, global sports marketing, PepsiCo, Inc., about her role in sponsorships at PepsiCo, and how the company has launched a new global strategy for leveraging partnerships across multiple products and brands.