Albertsons Media Collective Rolls Out Incrementality Measurement Tool

Wed, 07 Jan 2026 15:30:00 -0500
Marketing News

Albertsons Media Collective — the retail media arm for Albertsons — on Tuesday announced the launch of in-store incrementality measurement that delivers advertisers causal insights into how in-store media drives incremental sales. Retail media is expected to grow 88.5 percent from 2024 to 2028, to nearly $98 billion.