MINI vs Porsche Challenge

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

In 2010, MINI was faced with a dramatically repressed market and no new product news. Our task was to create a campaign that would drive deep engagement around the strategy that MINI was a feisty way to move through an increasingly serious world. The idea to challenge an icon of seriousness, Porsche, to a race was born.