Creativity in Ads Matters More Than Ever

Tue, 24 May 2022 00:00:00 -0400
Leading Edge

Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.