How Marketers Jumpstart Generative Engine Optimization

Wed, 29 Oct 2025 00:00:00 -0400
Trends and Technology

Generative engine optimization (GEO), a digital marketing strategy centered on ensuring a brand's name is featured in the top answers provided by platforms such as ChatGPT, Claude, Google Gemini, and other large language models, is starting to accelerate throughout the marketing and ad sector.