Why Programmatic DOOH Deserves a Place in Your Multichannel Strategy

Fri, 21 Feb 2025 00:00:00 -0500
Leading Edge

Programmatic digital out-of-home (DOOH) advertising is quickly becoming vital to modern marketing strategies, bridging the gap between digital precision and real-world engagement. With advancements in programmatic technology, DOOH now offers advertisers the ability to target specific locations, reach the right audiences, and deliver highly relevant messages in real time. This evolution allows brands to create a seamless consumer journey by integrating DOOH with other programmatic channels, like mobile and connected TV (CTV).