What the C-Suite Needs to Know About ABM

Fri, 25 Mar 2022 00:00:00 -0400
Leading Edge

The buzz in sales and marketing circles around account-based marketing (ABM) refuses to die. And with good reason, because ABM works. A full 87 percent of B2B marketers surveyed by ITSMA reported that the ROI from their ABM initiatives outperformed their other marketing investments, and companies are seeing three times higher win rates with larger average deal sizes (91 percent of companies reported increases in average deal sizes with 25 percent seeing average increases of over 50 percent) when using ABM.