Culture, Community, and a Timely, Timeless Playbook for Brand Growth

Wed, 06 May 2026 00:00:00 -0400
Event Recaps

During the April 29, 2026 ANA Brand Strategy Committee meeting, members explored how culture fuels growth and how brands can activate in culture without losing their core identity. The session included takeaways from ANA's Brand Practice on defining culture, GUT New York's "Timely Timeless" framework for long-term brand building, and a case study on how Girl Scouts of the USA and Linqia amplify girl-led community impact through creators and content.