Shopper Marketing Committee — Professor Jean Marc Rejaud

Wed, 06 Jun 2018 00:00:00 -0400
Event Recaps

Author Jean Marc Rejaud led a roundtable discussion on formally training aspiring shopper marketing professionals in any consumer-focused industries on the actual concepts, strategic alignment methods, and practical planning steps to conceive, develop, and deploy effective shopper marketing campaigns relevant to the digital/omnichannel era.