Advertising Law

Thu, 13 Apr 2017 00:00:00 -0400
Insight Briefs

For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.