Burn the Funnel: Five Tips for B2B Marketers

Wed, 26 Nov 2025 00:00:00 -0500
Event Recaps

During a session held at a November 13, 2025 meeting of the ANA’s B2B Committee, attendees received five tips for shifting the paradigm they used to conceptualize B2B marketing and the tactics they used to pursue it from Verizon’s Daniel Gutzmore and Clearly Now Media’s André Archimbaud.