MillerCoors Leverages Video Assets to Drive Awareness

Wed, 01 May 2013 00:00:00 -0400
Event Recaps

Brad Feinberg, group media manager, Miller Lite, Coors Light and new brand innovations at MillerCoors, and Susan Danaher, president and CEO of DPAA, discussed how digital place-based media can be used to leverage brand awareness.