The Roadmap to Becoming a Data-Driven Brand

Wed, 23 May 2012 00:00:00 -0400
Event Recaps

Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.