The Walt Disney Co.: Appointment Viewing Still Exists, and Programmatic Is Adapting to Take Advantage

Tue, 27 Aug 2019 00:00:00 -0400
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While sports and live events are important types of programming that have proven to be immune to time-shifted viewing, the reliance on programmatic-buying technology in digital media environments and consumers’ ability to control viewing behavior are forcing an overhaul in the way the industry plans and executes media.