Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating

Wed, 23 Oct 2024 00:00:00 -0400
B2B

A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.