Let’s Talk About CX: Trends in Customer Experience for 2022

Fri, 17 Dec 2021 00:00:00 -0500
Pulse

Last month's Pulse discussed Customer Data Platforms to manage the myriad data marketers will need to collect post-cookie. It begs the question, though: If you can't deliver an exceptional customer experience in a highly competitive world, will you even need a CDP? If you can't delight your customers, then the rest is moot; the keys to all success across a marketing organization start and end with the end-user: the consumer.

The resources here discuss some of the ways CX will evolve in 2022.