Lifebuoy Uses AR to Promote Hand Hygiene in India

Tue, 19 Aug 2025 00:00:00 -0400
Smarties Awards

As hand hygiene awareness in India fell to pre-COVID levels, Lifebuoy created an innovative AR experience during West Bengal's Durga Puja festival, where AI-stylized QR codes camouflaged in sacred shrines activated a lifelike 3D animation of Goddess Durga herself, reminding devotees to wash their hands before eating.