Improving Cross Media Measurement with Aquila

Sun, 02 Nov 2025 00:00:00 -0400
Conference Session Videos

Cross Media Measurement has been identified as the #1 priority for CMO’s and Chief Media and Measurement Officers given the high pressures on Media ROI. In this video, Bill Tucker, CEO of Aquila, provided an overview of Aquila's unique solution, progress, and how to get involved to shape and participate in this industry defining effort.