Vanguard’s Approach to Measurement and Quantifying ROI

Tue, 13 Nov 2012 00:00:00 -0500
Event Recaps

Michael Ma, head of retail advertising and prospect marketing at The Vanguard Group, Steve McCall, partner/director of client services, kbs+, and Kevin Laughlin, client insight, The Vanguard Group, discussed how Vanguard’s non-profit status impact’s their brand’s advertising message.