Gillette Frightens Consumers with "The World’s Scariest Shave"

Fri, 30 Nov 2012 00:00:00 -0500
Event Recaps

Brian Cronk, VP, group director, strategy, Carat USA, discussed how Gillette got disposable razor users to switch to the Fusion ProGlide by frightening them with “The World’s Scariest Shave” campaign.