Four Tips: How to Build an Ironclad 2024 Measurement Strategy for the Boardroom

Thu, 05 Oct 2023 00:00:00 -0400
Knowledge Partners

Today’s marketing leaders face constant pressure to justify their budgets and prove the ROI of their efforts in the boardroom. But many marketing practitioners and advertising agencies often focus on tracking media-centric KPIs like cost-per-click or impressions and lose sight of the bigger picture.