Do Marketers Trust the (Data) Process?

Wed, 12 Nov 2025 00:00:00 -0500
B2B

Marketers who trust their data are three times more likely to report revenue growth, according to a new report from Anteriad. The report, based on a survey of 450 B2B marketing leaders, found that 39 percent of marketers use intent data, while marketers reporting strong revenue growth are 62 percent more likely to use it.