System1: Using the 80/20 Rule to Drive Successful Innovation

Tue, 06 Aug 2024 00:00:00 -0400
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Marketing success lies in making innovation feel familiar while still offering something new. The ideal formula for successful innovation is to ensure that a product is 80 percent familiar and 20 percent new. So how, then, do the best product developers and marketers achieve this balance of novelty and familiarity?