The Social Voice of Brands: How British and American Consumers Feel About Brands Expressing Opinions on Social Issues

Tue, 20 Nov 2018 00:00:00 -0500
Knowledge Partners

YouGov’s study shows how data is used to compare the point of view of consumers from the U.S. and Britain on whether consumers think it’s appropriate for brands to comment on social issues and to what extent it depends on the industry.