Untangling the Web of IP Addresses

Wed, 13 Dec 2023 00:00:00 -0500
Leading Edge

In today's digital age, the world of advertising has undergone a remarkable transformation, with many marketers now relying heavily on the intricate web of IP addresses to target their audiences effectively. However, beneath the surface of this seemingly straightforward technology lies a labyrinth of complexities that challenge advertisers and data analysts alike.