How McCain Turned Pre-Roll YouTube Ads into Must-Watch Content

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

The “McCain Golden Oven” campaign took an ad format notoriously despised by generation Z — YouTube pre-rolls — and turned it into a benefit, designing a contest that rewarded viewers with exclusive prizes simply for watching pre-roll ads for a designated length of time.