Chevy Volt, It's More Car Than Electric

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

In 2010, facing pressure from the Nissan Leaf, we launched the Chevy Volt. It was an "extended range" electric vehicle in a gasoline world. We didn't launch a "green" car — we launched a great car (that just happened to be electric). Thinking about Chevy shifted — from old-fashioned to innovative, gas-guzzler to fuel-efficient with a much needed lift to brand opinion and consideration.