TikTok Rebuilds Media Mix Modeling for Discovery, Creator Content, and Earned Reach

Tue, 23 Jun 2026 00:00:00 -0400
Event Recaps

TikTok and NielsenIQ are challenging how brands model media, arguing that paid, organic, and creator signals must be measured together. Outdated media mix modeling inputs — not methodology — may be limiting the ROI decisions brands are making at scale.