Great Stuffing Debate

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

For decades, Swanson dominated the broth category, especially around Thanksgiving when cooks used broth in stuffing. But once the competition heated up, Swanson’s holiday sales took a major hit. We knew that if we could engage more cooks in a stuffing debate online, then we would drive holiday sales for Swanson.