Psych Power: Using Persuasive Psychology to Accelerate in a Crowded Market Description

Wed, 11 Oct 2023 00:00:00 -0400
Event Recaps

Bob Gunia, champion for Brand Marketing at Physicians Mutual, and Jake McKenzie, CEO of Intermark Group, the nation’s largest psychology-driven marketing firm, shared how psychological insights about their customers gave them the confidence to take bold steps in branding.