Exhausted by the Pandemic, Consumers Want Simple

Fri, 01 Apr 2022 00:00:00 -0400
Trends and Technology

With their lives turned upside down by the COVID-19 pandemic, consumers are leaning toward brands that can deliver simple experiences and talk about their products and services in a straightforward manner. But making things easier for people and explaining brand value in everyday terms does not mean companies have to dumb down the message.