How Unilever and Walgreens Made Multicultural Boomers Feel Seen

Thu, 13 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

UNTOLD BEAUTY Year Three set out to make multicultural Boomers feel seen in Walgreens’ beauty aisles, driving emotional connection, brand affinity, and incremental sales through intergenerational storytelling and omnichannel activation.