JetBlue Airlines Steps Ahead of the Game with Superior Digital Consumer Experience Integration

Thu, 13 Feb 2014 00:00:00 -0500
Event Recaps

JetBlue translated the “humanness” of its brand to its digital presence and increased the number of flyers participating in the TrueBlue loyalty program, which led to a fully integrated online, mobile, social, in-flight, terminal, and loyalty experience for consumers.