Direct Mail in the Digital Age: The Value of Tangible Media with Evergreen ROI

Wed, 28 May 2025 00:00:00 -0400
Event Recaps

Trish Witkowski, direct mail consultant at Sappi North America, provided a comprehensive rundown of why physical mail is still providing value for marketers, especially when combined with digital elements of a campaign. She also reviewed tactics for making brand mailers more effective.