Leveraging Predictive Analytics to Drive Better Revenue Results

Thu, 08 Mar 2012 00:00:00 -0500
Event Recaps

Hesham Abu-El-Ata, senior director of global marketing at Symantec, and Wes Nichols, co-founder and CEO at MarketShare, discussed the process and significant revenue results of deploying predictive analytics as well as the internal transformation necessary to drive adoption of these very sophisticated models and optimization software.