IAS Rolls Out Total TV Suite to Enhance Visibility of CTV Advertising

Tue, 28 Apr 2026 15:30:00 -0400
Marketing News

Integral Ad Science (IAS) launches IAS Total TV as connected TV viewing overtakes linear, offering show-level transparency across major streaming platforms. The suite combines media quality, supply-path data, and outcomes, signaling how advertisers may rethink verification and accountability in streaming TV.