The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Data Foundation

Thu, 25 Sep 2025 00:00:00 -0400
Webinar Rewinds

In this webinar, discover how one brand transformed their data infrastructure to successfully implement Marketing Mix Modeling (MMM). Explore the practical steps they took to clean, organize, and maximize their data, providing a clear roadmap for your own measurement journey.