The Marketing Infrastructure Shift: Why Fanatics Built a Content and Media Platform

Tue, 21 Jul 2026 00:00:00 -0400
Event Recaps

When Fanatics acquired Topps, the goal was not incremental growth but category expansion. Kevin Kosanovich and Sam Slaughter shared how Fanatics and Lighthouse Creative launched Topps RIPPED, an owned content and media platform designed to attract new collectors, educate consumers, and create commerce opportunities.