A Data Science-Backed Approach to Brand Building

Thu, 07 Nov 2024 00:00:00 -0500
Event Recaps

In this session, Andy Hasselwander, Chief Analytics Officer at Marketbridge, dove deep into an integrated approach to quantifying long-run brand value using econometric and market research techniques, and presented typical benchmarks for paid and earned "virtual ROAS" based on long-run equity value.