This Vietnamese Beer Brand Celebrated Provincial Pride for the Tet Holiday

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

Vietnamese beer brand Bia Saigon created individualized packaging to celebrate each of the country’s provinces during the celebratory season of Tet. This packaging went on to provide the basis for geo-targeted mobile ads designed to inspire local pride at a time when not everyone was able to travel back home to their native city.