The Secret to Fixing Customer Acquisition

Wed, 21 Aug 2024 00:00:00 -0400
B2B

According to a recent study, nearly three-fourths of B2B marketers are growing their investments in customer acquisition activities in the next two years as marketers look to play a greater role in landing new customers — and keeping them. However, the investments come despite several challenges to improve prospecting, ranging from a lack of data to measuring performance.