From Pixels to Picassos: Exploration of the Impact of Ad Creative on Ad Delivery and Considerations for Measurement

Wed, 01 May 2024 00:00:00 -0400
Event Recaps

Kyle Shank, director of media technology, analytics, and operations at The Hershey Company, provided an overview of the role that ad creative experiences play in many auction-based environments as well as practical considerations for conducting rigorous creative experimentation on major digital platforms.