Prudential Financial's Head of Marketing Gives His Best Tips for Designing Marketing Experiments

Tue, 02 Jun 2026 00:00:00 -0400
Event Recaps

Prudential Financial's head of marketing effectiveness reveals how pairing holdout experiments with marketing mix modeling could transform how finance teams view marketing. Jadon Wellman's framework may help marketers move from directional insight to defensible, decision-ready performance.