Beyoncé and Levi's Write the Third Chapter of 'REIIMAGINE'

Tue, 15 Apr 2025 15:30:00 -0400
Marketing News

Levi's and Beyoncé have teamed up again for the third chapter of the denim brand's ongoing Americana-inspired "REIIMAGINE" campaign. In a new ad that dropped on Monday, titled "Refrigerator," the singer leaves her shift at a local roadside diner, clad in Levi's garb head-to-toe.