Powerball: Believe in Something Bigger

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

The California Lottery wanted a strong sales launch for Powerball, the nation’s largest jackpot game. However, a game this size has sizable odds, and with the main consumer barrier to playing already being the odds, the company needed something greater than imagery of winning to fight consumer cynicism.