Specialty Retailer Elevates Marketing ROI Using Cluster Analysis

Tue, 17 Sep 2024 00:00:00 -0400
Knowledge Partners

Bridgenext collaborated with a cross-functional executive stakeholder team to help identify patterns and segment customer and business actions that would ultimately inform investment and forecasting decision-making. Examining more than 25 data sources, we gathered data from sales and performance, product assortment, marketing, and market and store-level operations.