Debate: Cross-Cultural vs. Multicultural Marketing

Mon, 29 Oct 2012 00:00:00 -0400
Event Recaps

Gilbert Davila, chair of the ANA Multicultural Marketing & Diversity Committee, led a discussion with Jeffrey Bowman, cross-cultural practice lead, OgilvyCULTURE, and Fay Ferguson, co-CEO, Burrell Communications Group, on the value of cross-cultural marketing compared with traditional multicultural marketing.