Infographic: Millennial and Gen Z Perceptions — The Wine Industry

Wed, 20 Dec 2023 00:00:00 -0500
Knowledge Partners

With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.