When Brand Equity Isn’t Enough: The New Rules of Growing Market Share

Mon, 24 Feb 2020 00:00:00 -0500
Knowledge Partners

When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.