Kickstarting the Alcohol-Free Beer Category In the U.S.

Tue, 12 May 2020 00:00:00 -0400
Event Recaps

Heineken shared its 2020 REGGIE award winning “Heineken 0.0 – Dry January” campaign and how an iconic brand can reinvent itself while being true to its positioning and values as it opened up a whole new category for consumers.