How Verizon Vehicle Became Hum

Fri, 01 Sep 2017 00:00:00 -0400
Effie Awards

In 2015, Hum by Verizon had the difficult task of launching a new product in a category very few people cared about. That meant the brand had to get real, really quick, about its rapidly growing competition and, more importantly, its low-hanging target audience to find a meaningful white-space positioning for its product.