How the J.M. Smucker Co. and Kroger Are Shaping the Next Chapter of Programmatic Media

Thu, 03 Mar 2022 00:00:00 -0500
Event Recaps

In this session, Jill Smith of Kroger Precision Marketing, along with Kelly Sweeney of the J.M. Smucker Co., introduced the new Kroger Private Marketplace, a solution that’s helping brands unlock the potential of retail data in the programmatic space.