U.S. B2B Marketing Spend on Offline and Online Channels

Wed, 14 Jun 2023 00:00:00 -0400
Money Slides

As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from Winterberry Group showing how B2B marketing budgets have been allocated between offline and online channels since 2019, with a projection for 2023.