Profit from Personalized Content: Theory and Practice

Thu, 28 Apr 2022 00:00:00 -0400
Event Recaps

As the consumer market becomes ever more fragmented, an "all of the above" approach is no longer a viable option for today's marketer. Franklin Parrish presented the theory, implementation, process, and results of a targeting regime that marries key brand competencies with audience psychographic motivators.