Pitching QuickBooks to Hispanic Small Business Owners

Sun, 11 Dec 2022 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Hispanic small business owners have an “if it’s not broken, don’t fix it” ethos, but QuickBooks wanted to show them that it could help them grow. Using a strong cultural tie to communicate its benefits, the “Adios Cuadernito” campaign was 54 percent more efficient at driving incremental new customers versus the latest QuickBooks campaign with similar spend.