Kings of Marketing: Five thought leaders who are driving growth and transforming an industry

Mon, 29 Oct 2007 00:00:00 -0400
Trends and Technology

Highlighted in this article are the insights of James Stengel, global marketing officer, Procter & Gamble Co.; Anne Finucane, chief marketing officer, Bank of America; John Hayes, chief marketing officer, American Express Co.; Cathy Lyons, senior vice president, Strategic Change Management, Imaging, and Printing Group, Hewlett-Packard Co.; and Cie Nicholson, senior vice president and chief marketing officer, Pepsi-Cola North America, found in the new book, "CMO Thought Leaders."