Guinness Whets Consumers’ Appetite for a Post-Lockdown Beer

Sat, 27 Aug 2022 00:00:00 -0400
Internationalist Innovation in Media

Guinness set out to reignite consumers’ desire to order a pub-poured Guinness after a long pandemic lockdown. Much of the creative turned on the idea that when you really want something, everything around you takes on its appearance, which served as a pretext for drawing attention to everyday objects that resembled a Guinness.