Shape B2B Deals Early: Using Buyer Intent to Drive Business Growth

Tue, 26 Aug 2025 00:00:00 -0400
Leading Edge

Research shows B2B buyers are increasingly self-directed. In fact, 70 percent conduct research before ever engaging a vendor, according to Demand Gen Report, 2023. Being late to the process means playing catch-up. To increase your winning average, companies need to show up earlier. That’s where understanding intent to buy becomes essential.