Making B2B Marketing Feel Human Again

Fri, 10 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Masters of B2B Marketing Conference, Michelle Lynn of Bloomberg Media explained how B2B marketing has become more efficient but less distinctive. As AI-generated content increases and targeting signals decline, marketers must shift toward human storytelling, credible proof, and practical utility to build trust and influence complex buying decisions.