How a French’s Mustard Flavored Skittle Pack Drove Record-Breaking Consumer Engagement

Sun, 28 Apr 2024 00:00:00 -0400
REGGIE Awards

McCormick partnered with Skittles to create a limited-edition French’s Mustard flavor of the popular candy. Through an influencer-focused strategy, the brand was able to earn a record-breaking 265 million social media impressions across Instagram, TikTok, and X.