How Marketers Tap into the Cultural Zeitgeist

Wed, 21 Aug 2024 14:00:00 -0400
Champions of Growth Podcast

JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.