Experiential Marketing with the Cubs at Wrigley Field

Tue, 01 Sep 2020 00:00:00 -0400
B2 Awards

Ideal Industries created a non-traditional B2B showcase to deliver long-ball reach. After its products were vetted for inclusion in the ballpark, Ideal Industries worked with the Cubs to turn Wrigley Field into a real-time case study that potential customers could experience live – establishing awareness, credibility, and consideration in one play.