Kung Pao Chicken and Mutual Funds

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Your offices are in strip malls next to Chinese take-out restaurants. Investors are even less inclined to move money to you because the market is improving. And you’re taking on Wall Street with an un-Wall-Street-like budget. So what do you do? Embrace who you are. Edward Jones, the financial services firm with the audacity to make this case, encouraged investors to forgo the status quo.