The Power of AI for Customer Experience

Tue, 09 Apr 2024 00:00:00 -0400
Conference Session Videos

In this video, H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.