Email and SMS: Turning Holiday Shoppers into Loyal Customers

Wed, 05 Feb 2025 00:00:00 -0500
Pulse

For small-to-medium-sized businesses (SMBs), the holiday season isn't just the most wonderful time of the year — it’s the most critical. Between October and December, SMBs rely on waves of new and returning customers to bolster their bottom line. Yet, while the opportunity is immense, so is the challenge of turning these seasonal shoppers into loyal patrons. With strategic follow-up efforts — marrying email and SMS marketing — SMBs can maximize their potential, drive sales, and foster fruitful relationships.