Walmart Partnership Marketing: Working Together to Grow Together

Tue, 06 Aug 2013 00:00:00 -0400
Event Recaps

Ben Simon, senior director, retail development kit at Walmart Stores, and Steve Nottingham, SVP client service at MARS, shared Walmart’s vision to be the best-in-class co-marketing platform in the United States. They discussed the five ways Walmart is innovating to create better partnerships with its suppliers.