How Brands Fine-Tune Their Music Marketing

Wed, 17 Jan 2024 00:00:00 -0500
Trends and Technology

Taylor Swift's "The Eras Tour" in 2023 made it clear that music moves markets. So, it's little wonder why major brands such as Citi, Coors Light, and Taco Bell plan to strike up the band this year with significant investments in music marketing.