Tackling the Tension Between Brand vs. Performance to Optimize Full-Funnel Impact

Tue, 06 Jun 2023 00:00:00 -0400
Conference Session Videos

As profitability becomes a main focus for brands and media budgets come under scrutiny, B2B marketers need to ensure balance between brand and acquisition efforts. In this video, learn how the upper funnel plays a critical role in a highly complex B2B decision journey, especially during turbulent times.