The Art and Science of Agency Partner Management

Mon, 06 May 2013 00:00:00 -0400
Event Recaps

Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.