Uber: How to Measure the Incremental Impact of Paid Social

Tue, 30 Apr 2019 00:00:00 -0400
Event Recaps

Incrementality measurement has become the status quo within digital advertising. Social platforms are often limited in their measurement capabilities though, or only provide proprietary, static solutions. So how do you make sense of the nuances? Do differences in methodologies matters? In this session, Uber will break down effective lift measurement on platforms such as Facebook, Twitter and Snapchat.