Celebrating Dia De Los Muertos with Hershey

Fri, 21 May 2021 00:00:00 -0400
REGGIE Awards

A global pandemic forced retailer Hershey to cut its factory order of Hershey’s themed Halloween bags. Instead, Hershey developed a targeted strategy that spoke to its shopper’s heritage and turned everyday variety bags into a fun, family-centric activity that honored the origins of Dia de los Muertos.