Health Care Disparities And Consumer Trends In The Hispanic Community

Wed, 01 Jun 2016 00:00:00 -0400
Event Recaps

In this session, Tony Suarez, Director of Marketing and Consumer Experience at Humana, discussed health care disparities and consumer trends in the Hispanic community and how they are using the acculturation model to reach the Total Hispanic. He shared how they are using the model of "Cultural Fluency" to engage consumers in a relevant, effective and efficient manner.