Four Shifts That Made Porsche Culturally Relevant

Tue, 14 Jul 2026 00:00:00 -0400
Event Recaps

Lola USA CEO Agathe Guerrier reveals how loosening Porsche's rigid brand framework — not tightening it — may be the key to cultural relevance on social. Four strategic shifts show how prestige brands could grow fandom without sacrificing what makes them iconic.