Chili's Takes Fast-Foods Chains to 'Food Court' With New Spicy Big Crispy

Wed, 15 Apr 2026 16:45:00 -0400
Marketing News

Chili's adds its Big Crispy and Spicy Big Crispy chicken sandwiches to the $10.99 3 For Me meal, escalating the chicken sandwich wars with a value-focused campaign targeting fast-food rivals.