Consumers Want Companies to Be More Empathetic, Study Shows

Wed, 15 Dec 2021 00:00:00 -0500
Pulse

People crave empathy — and yet the digital and marketing landscape could be doing a much more effective job of fostering it and creating an environment where people feel seen, heard, and connected. As Jeff Tan and Brad Alperin of Dentsu International USA stated, “Radical empathy is more important than any technology. By thinking foremost about human needs, brands have the opportunity to truly innovate.”