PepsiCo: Let’s Meet the Content Studio

Thu, 26 Sep 2024 00:00:00 -0400
Event Recaps

PepsiCo discussed its in-house capabilities and the studio space that fuels its creativity during a session at a September 2024 ANA Joint In-House Agency/Production Management Committee meeting. Its 90-person team functions as an extension of PepsiCo’s 20-plus beverage brand teams, helping the brand innovate and elevate creativity and diverse perspectives.