5 Reasons to Pause Before Cutting Marketing Spend in a Downturn

Thu, 08 Sep 2022 00:00:00 -0400
Leading Edge

It is common practice for marketers and business leaders to slash marketing spend during a recession. With customer spending and revenue likely to dip, organizations rush to cut expenses to preserve margins. Marketing is often the first budget to tighten, something many organizations will consider if a recession strikes in the coming months.