Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places

Wed, 29 Mar 2023 00:00:00 -0400
Webinar Rewinds

In this webinar, Danielle Kupchak, EVP of Global Creative Content at Paramount, walked through the ins-and-outs of the Smile Movie Stunt, which Ad Age called one of the most viral advertising campaigns of 2022.