SunTrust Bank: Impact of Media Quality on ROI

Thu, 07 Apr 2016 00:00:00 -0400
Event Recaps

In this session, Jenny Wolfe, Vice President, Advertising Manager – Media – SunTrust Bank and Whitney Low, Head of Client Development – Integral Ad Science, shared an in-depth case study highlighting how unsafe, fraudulent, non-viewable impressions impact ROI.