Why the Future of Media Buys Is Local, Layered, and Data-Driven

Wed, 03 Dec 2025 00:00:00 -0500
Leading Edge

Let’s be honest: “Cable” is an awkward word nowadays. As of 2024, a little less than half of U.S. households no longer pay for traditional TV, and cord-cutting is now the norm, not the exception, according to Park Associates. But paradoxically, many viewers still rely on linear news sources. So, how do you reconcile that?