The Various Purchase Paths of Digital Shoppers

Sun, 23 Jun 2013 00:00:00 -0400
MediaPost

In a recent study by GroupM Next and Compete, among more than 168,000 purchases of consumer electronics, 48 percent of all purchases studied were heavily influenced by digital media and advertising. The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel.