Coca-Cola Reimagines Holiday Giving Through Filipino Traditions

Tue, 18 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Coca-Cola celebrated Filipino-Canadian holiday traditions by spotlighting Sari-Sari stores and Balikbayan boxes, creating emotional impact through community storytelling, cultural relevance, and a showstopping out-of-home activation.