GM’s Evolution from Buyer of Marketing to Maker of Marketing

Thu, 20 Nov 2025 00:00:00 -0500
Event Recaps

During a session held at a November 13, 2025 meeting of the ANA’s Marketing Operations and Transformation Forum, attendees heard how General Motors undertook the process of in-housing many of its marketing capabilities and the strategic priorities that have guided it in this process from Chief of Staff Lisa Halfman.