What Do Marketers Need From Their Agency?

Wed, 13 Jun 2012 00:00:00 -0400
Event Recaps

Karine Méhu, senior director, strategic marketing and digital, NBCUniversal/USA Network, Sarah Amitay, vice president, mobile marketing director, Mobext, Sireesha Baljepalli, managing partner, MEC, and Sacha Xavier, partner, media and innovation director, Neo@Ogilvy, shared their thoughts on the trends impacting mobile, mobile measurement, and agency relationships in this panel discussion.