Native Advertising: Insights from an ANA Study and How Xerox is Optimizing Native

Thu, 22 Jan 2015 00:00:00 -0500
Event Recaps

A recent ANA survey reveals that 58% of all respondents have engaged in native advertising and also provides insights on budgets, measurement, disclosure, and overall management of native advertising. Chris Boles, director of global advertising and media at Xerox, also provided his perspective on the results and shared examples of recent Xerox work in native advertising.