TNT’s Dallas Season 1 Campaign

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

TNT leveraged the equity of Dallas and modernized the icon on relevant platforms. The goal was to make the show relevant to a new, younger audience and to tap into the nostalgia of the original. TNT created a campaign that was highly social and engaged fans and was viral in nature. Dallas premiered as the highest rated scripted cable show of 2012 to date.