Boston Marathon Jimmy Fund Walk Puts Participants at the Heart of New Campaign

Sat, 16 Jul 2022 00:00:00 -0400
B2 Awards

Using a tailored pitching process and homing in on stories about participants, the Boston Marathon Jimmy Fund Walk was able to overcome the challenges created by the pandemic and leverage a wealth of media coverage to inspire thousands of people to participate in 2021’s virtual edition of the annual fundraising event.