The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior

Wed, 05 Dec 2012 00:00:00 -0500
Webinar Rewinds

Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.