The Best Way to Fight CTV Fraud: Ditch View Through Measurement

Wed, 06 Mar 2024 00:00:00 -0500
Leading Edge

Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.