L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.