Unilever’s AXE Brand Successfully Goes Local

Thu, 10 Nov 2011 00:00:00 -0500
Event Recaps

In this case study, David Rubin, brand building director, hair U.S., Unilever, and Amish Tolia, co-CEO and founder, Apparel Media, discussed how they successfully engaged AXE Hair’s target demographic through t-shirt sponsorships on college campuses.