Rapid Change Is Driving a Need for Marketing Training

Fri, 08 Nov 2024 00:00:00 -0500
Trends and Technology

Adding more budget for marketing training has seldom been more important, as nascent technologies upend traditional advertising practices and CMOs are increasingly held accountable for driving growth. Heightened training also plays into current hiring trends, with 83 percent of CMOs planning to hire this year, per a recent study.