Next-Generation MMM: Five Moves to Drive Confidence and Growth in 2026

Mon, 09 Feb 2026 00:00:00 -0500
Webinar Rewinds

Nearly half of U.S. marketers will invest in MMM in 2026 (eMarketer). However, many are not unlocking its full potential and Forrester predicts confidence in marketing measurement will actually decline. Gain Theory cut through the current noise surrounding MMM and provided the confidence needed to use this advanced measurement technique to maximize growth.