The International Journal of Mobile Marketing, Vol. 8

Tue, 29 Oct 2013 00:00:00 -0400
Knowledge Partners

This issue of the IJMM revisits mobile marketing in Canada in a special section of articles, case studies, and commentaries. Other articles include research of Gen Y's attitude to in-app advertising, consumer perceptions of smartphones, and young consumers’ responses to mobile ads that use different types of interactivity.