How Kimberly-Clark Is Rewiring Retail Media with AI

Tue, 23 Jun 2026 00:00:00 -0400
Event Recaps

Kimberly-Clark is using artificial intelligence-driven audience models inside clean rooms to deliver return-on-ad-spend improvements two to five times over prior benchmarks. Head of Strategy Ali Kefali argues that privacy-safe data collaboration with retailers may reshape how CPG brands find and act on demand signals.