Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

Tue, 12 Sep 2023 00:00:00 -0400
Event Recaps

Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.