The Red Cube Project

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

In December of 2009, the Art Institute of Chicago placed 500 numbered Red Cubes, each with a URL and unique password, all over Chicago as an experiential marketing program to bring the surprise and delight of art outside of the museum and directly into the hands of Chicagoans. The objectives were to generate buzz about the Art Institute and drive museum attendance.