Contextual Targeting Isn’t Working on CTV, But Here’s How That Will Change

Thu, 08 Aug 2024 00:00:00 -0400
Leading Edge

Connected TV (CTV) advertising holds a lot of promise. At a time when brands are seeking privacy-conscious alternatives amid the phasing out of third-party cookies – and viewers are continuing to flock to streaming in droves – the opportunity for advertisers to reach new audiences on the big screen is ripe.