Are marketers focused on the right metrics?

Tue, 10 Oct 2017 00:00:00 -0400
Partner Content

It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.