CTV Isn't Ready for Performance Marketing Yet

Tue, 23 May 2023 00:00:00 -0400
Leading Edge

I believe it’s important for marketers to test emerging channels, particularly ones delivered through such an advertising-critical device as the TV. It’s also necessary to provide the players in the CTV space with feedback while testing this channel. That’s why we’ve run multiple CTV campaigns across a range of platforms for our clients.