Following the Money: Sponsorship’s Top Spenders of 2011

Tue, 02 Oct 2012 00:00:00 -0400
Knowledge Partners

According to IEG, although the same companies comprised the top 10 sponsors in 2011 as in 2010, there was significant movement within those ranks, as number three Anheuser-Busch InBev closed in on The Coca-Cola Co. at number two, thanks to the brewer’s blockbuster NFL deal.