Simulmedia: Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

Tue, 07 Jul 2020 00:00:00 -0400
Partner Content

The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.