As More Men Push Shopping Carts, Are Brands and Retailers Adapting?

Wed, 30 Apr 2014 00:00:00 -0400
Nielsen

It’s not surprising that Nielsen research shows men have gained or maintained trip share in all retail channels except drug stores since 2004. While women still drive 64 percent of all shopping trips, dominating every retail channel except convenience/gas, the rise of male shoppers cannot be ignored.