Leveraging Loyalty Data Beyond the Walls of Retailers

Thu, 02 Dec 2021 00:00:00 -0500
Event Recaps

Retail loyalty programs build troves of data which influence product assortment, promotions, and more. But today, retailers are extending the benefits of first-party data to their supplier brands through retail media. In this session, learn how retail media is driving real business outcomes for brand advertisers.