Kid-Powered, Parent-Approved: How Gen Alpha Is Rewriting the Path to Purchase

Thu, 11 Jun 2026 00:00:00 -0400
Knowledge Partners

Collage Group’s 2026 Gen Alpha study explores how the traditional purchase funnel has evolved into a dynamic, non-linear system shaped by kids, parents, and culture. Drawing on survey data of households with children ages 6–13, the research highlights how Gen Alpha drives discovery, co-creation, and influence, while parents act as filters of trust and value.