B2B Events Have Bounced Back Nicely. Now They Face New Challenges

Wed, 20 Aug 2025 00:00:00 -0400
B2B

B2B events are on the upswing this year, according to a recent survey. However, while B2B marketers recognize the necessity of events in an increasingly fragmented media environment, they can't rest on their laurels and need to produce events that cater to attendees' rapidly changing expectations.