Adalytics Report Sparks Call to Investigate Ad Verification Vendors

Mon, 31 Mar 2025 17:30:00 -0400
Marketing News

A new Adalytics report claims advertisers were billed by ad tech vendors for ad impressions served to bots — operating out of data centers — rather than humans. The report has sparked calls for the federal government to investigate the prevalence of fraud in the digital advertising industry. Vendors are pushing back.