Using an NFL Sponsorship to Acquire New Members

Tue, 11 Jun 2019 00:00:00 -0400
Event Recaps

In an over-banked market, and with no year-over-year increase in its marketing spend, CommunityAmerica Credit Union shattered expectations; posting a record-breaking 27% year-over-year increase in new member growth while increasing overall revenue by $5.88 million.