LiveRamp: How to Face the Changed Landscape of Linear and Connected TV

Thu, 22 Oct 2020 00:00:00 -0400
Partner Content

In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.