B2B Marketers Face Increasing Pressure to Prove Their Worth

Wed, 26 Apr 2023 00:00:00 -0400
B2B

A recent study coproduced by Chief Marketer and One Trust presents a bit of dichotomy for B2B firms: Although marketers are being tasked with taming their budgets, nearly 80 percent of the study's respondents said their budgets were either increasing or staying the same this year.