Evaluating the Market Potential of Public Agency/Marketing Services Holding Companies

Tue, 01 Jun 2004 00:00:00 -0400
Trends and Technology

Several factors including changes in agency compensation and media fragmentation have put a strain on agencies. Leading advertising industry analyst Lauren Rich Fine of Merrill Lynch discusses the performance and future prospects of the major marketing services holding companies: Omnicom, WPP, Interpublic, Publicis, Havas and Grey.