This Panda Express Campaign Drove Cultural Connection and In-Store Engagement

Fri, 31 Oct 2025 00:00:00 -0400
Multicultural and Inclusive Marketing Awards

Panda Express launched a culturally inspired campaign called “Lunarsgiving” to make Lunar New Year more accessible and inclusive, especially for college students. The campaign reimagined traditional celebrations by introducing in-store experiences that featured symbolic foods, festive kits, and cultural décor.