The Glenlivet Transformation Journey to Break New Ground in Single Malt Scotch Whiskey

Thu, 09 Dec 2021 00:00:00 -0500
Conference Session Videos

In this video, marketers from The Glenlivet shared how their team used key insights on consumer perceptions of single malt whiskeys to formulate an innovative brand strategy that would attract new, more diverse whiskey drinkers, including women, young people, and multicultural audiences.