Lufthansa: Building a Global Brand with Local Relevance

Thu, 27 Mar 2014 00:00:00 -0400
Event Recaps

Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.