PepsiCo: Turning "Mist-Takes" into a Award Winner That has Everyone Laughing

Mon, 11 Feb 2008 00:00:00 -0500
Trends and Technology

In this article Pepsi North America's Director of Multicultural Marketing Gustavo Perez discusses how he and the PepsiCO multicultural creative team in collaboration with Dieste Harmel & Partners successfully developed the award-winning "Mist-Takes" comedy series aim at Spanish speaking consumers.