Agency Performance Evaluations: Reduce the Pain Points While You Increase Response Rates

Tue, 11 May 2010 00:00:00 -0400
Event Recaps

Jennifer Statham, marketing programs strategist, agency management, global marketing, Dell, Susan Montgomery, global client finance director, Team Dell, WPP, and Richard Benyon, CEO, Decideware, outlined principles and processes that can help reduce the pain points often attributed to agency performance evaluations.