Augmented Reality: Adding a New Dimension to Marketing?

Tue, 27 Sep 2011 00:00:00 -0400
Knowledge Partners

Augmented reality, or “the practice of overlaying computer-generated and/or 3D virtual representations on top of real world visual backdrops glimpsed on electronic screens,” has the potential to add an exciting new facet to experiential marketing, according to this report from Warc.