How to Modernize B2B Brand Strategy Using Storytelling and Analytics

Tue, 13 Jan 2026 00:00:00 -0500
Conference Session Videos

In this video, Jennifer Chase, CMO and Executive Vice President at SAS, provided her perspective on what modern B2B brand strategy means for today’s organizations. Her approach blends authentic storytelling, analytics, and a focus on building lasting customer relationships through a unified brand vision.