From Las Vegas to Davos, an Eye Toward the Evolution of Marketing in 2014

Wed, 01 Jan 2014 00:00:00 -0500
The Internationalist

As the industry settles from the future-driven frenzy of CES in Las Vegas to more sobering messages from the World Economic Forum at Davos-Klosters, Switzerland, it is worth assessing how marketing now fares in the midst of developing technologies, shifting global economies, media innovation and fast-changing consumer culture.