Can Marketers and Agencies Align Their Priorities When It Comes to Compensation?

Mon, 04 May 2026 00:00:00 -0400
Trends and Technology

An ANA study finds most marketers are satisfied with agency compensation, yet many plan changes amid concerns over transparency, rebates, and artificial intelligence-driven labor. High-profile rebate disclosures and budget pressure suggest client-agency alignment could be tested in 2026.