HOW PURPOSE HELPED LEGO NAVIGATE 2020

Wed, 21 Oct 2020 00:00:00 -0400
Event Recaps

The importance of such a strong, focused brand purpose has never been more apparent than during the events of 2020, when it helped guide the choices LEGO had to make in order to not only support its external audiences and employees globally, but to continue promoting child development and ensuring the next generation of leaders and problem-solvers have the skills they need to meet today’s global challenges head-on.