Programmatic Transparency: Website Overload – Little Reward, Lots of Risk

Tue, 14 May 2024 00:00:00 -0400
Leading Edge

The ANA’s Programmatic Supply Chain Transparency Study revealed a statistic that should be particularly alarming to those who rely on inclusion lists, as I did when I was running a media buying function; the average campaign examined in the study ran on a staggering 44,000 websites. So, in this, the third post in our programmatic transparency series, let’s examine what’s going on here and how things should, and can, be done better.