Survey: Marketers Choose Creators with Strong Brand Alignment but Still Want Creative Control

Fri, 10 Jul 2026 00:00:00 -0400
Leading Edge

Marketers overwhelmingly prioritize audience fit and cultural alignment when choosing creator partners, yet measurement remains a fractured discipline. New ANA research finds that nearly a third of brands lack a consistent system for tracking influencer success, which could undermine long-term partnerships.