Recasting the Intuit Brand for Small Business Owners

Mon, 24 May 2010 00:00:00 -0400
Event Recaps

Firouzeh Murray, brand leader, small business division, Intuit, and Michael D'Esopo, senior partner, brand strategy, Lippincott, discussed Intuit's decision to create an Intuit umbrella brand to house its well-known products, such as TurboTax and Quick Books.