How Connected TV Is Changing the Game for Advertising

Thu, 30 Nov 2023 00:00:00 -0500
Leading Edge

An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and millennials.