"Model Factory" Turns IBM from Outsider to Influencer

Thu, 30 May 2019 00:00:00 -0400
Effie Awards

IBM realized “Industry 4.0” sounded like a big, scary threat for VPs of manufacturing, so it created a gamified factory to make the complex future tangible. In a single execution, Model Factory drove purchase interest, validated leads, and achieved 22x our revenue goal.