Cotton Inc.: Leveraging Bloggers and Crowdsourcing to Build Brand Experience

Tue, 14 May 2013 00:00:00 -0400
Event Recaps

Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Inc., and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.