Marketing Audit 2.0 — The Integrated, Collaborative Marketing Audit

Tue, 14 Sep 2010 00:00:00 -0400
Insight Briefs

ANA member, Bob Siegal, Director, Management Advisory Services, Prager and Fenton LLP, shares a new approach to agency auditing that encourages increased collaboration and integration in this ANA Insight Brief. Case studies featuring a national retailer and a videogame publisher are also shared.