Unlock Business Value by Implementing Customer Data Platform (CDP) at Scale

Wed, 01 Oct 2025 00:00:00 -0400
Event Recaps

In a world where real-time personalization is the new standard, many organizations struggle to unlock the full potential of their Customer Data Platform (CDP). Ashwin Chadaga, product manager of martech at Vanguard, presented a practical, strategy-first approach to implementing CDP at scale. One that aligns business goals, technology, and measurable outcomes.