Authentic Engagement of New Audiences — How St. Jude Turned Gamers into Donors

Wed, 11 Oct 2023 00:00:00 -0400
Event Recaps

St. Jude PLAY LIVE attracts thousands of gamers and content creators to show off their skills and raise funds and awareness for childhood cancer research and treatment. Learn how ALSAC/St. Jude harnesses this engagement to develop marketing strategies to convert these relationships into a solid donor base.