In-Housing Programmatic Media

Tue, 15 Nov 2022 00:00:00 -0500
Event Recaps

Programmatic ad spending in the U.S. is projected to be $220 billion in 2022 and grow to $300 billion by 2024. Many marketers now invest more in programmatic — primarily digital display and digital video — than anywhere else. Amy Bartle shared the TaxAct approach to in-housing programmatic media.