Buick Promotes Gender Equity in Sports

Fri, 12 May 2023 00:00:00 -0400
REGGIE Awards

Buick took a stand for gender equity in sports by using the brand’s NCAA partnership to launch a first-of-its-kind effort: the #SEEHERGREATNESS campaign. As the automotive brand with the highest percentage of female buyers, Buick took advantage of its opportunity to be an ally and help increase visibility for women's sports.