Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.