Hard Rock International Uses AI to Win on Snapchat

Tue, 28 Dec 2021 00:00:00 -0500
Smarties Awards

With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.