The 3 C’s Shaping AdTech in 2025

Fri, 21 Mar 2025 00:00:00 -0400
Leading Edge

In the evolving world of adtech, 2025 is proving to be a pivotal year, marked by an increased focus on innovation and adaptability. What’s driving this momentum? It comes down to four powerful C’s: context, convergence, and curation, and the most important of them all, community.