Nike Reintroduces Iconic Rallying Cry to Reach a New Generation: 'Why Do It?'

Thu, 04 Sep 2025 16:30:00 -0400
Marketing News

After nearly four decades, Nike is reimagining its "Just Do It" tagline for a new generation. "Why Do It?" encourages younger athletes that putting in the effort — regardless of the outcome — creates endless possibilities. The star-studded ad campaign features Caitlin Clark, LeBron James, and Saquon Barkley, among others.