Ethnic-Specific Marketing: When It Matters

Fri, 25 Apr 2008 00:00:00 -0400
Event Recaps

During this thought-provoking session Global Director of Communications Insights and Research at OMD Mike Hess and Group Director of Primary Research and Insights at OMD Pamela Marsh highlight controversial findings from their study which found that ethnic groups maintain their ethnicity in significantly different ways.