Research Report: Marketing Disruption II: The Marketer Strikes Back | ANA Insights

Tue, 13 Oct 2015 00:00:00 -0400
Research Reports

The legacy marketing model is being disrupted, and marketers are continuing to respond in new and innovative ways – they are “striking back.” This is the second year of our annual Marketing Disruption study, where the objective is to understand the most disruptive forces facing marketers today and explore their impact on the marketing organization.