Only 5 Percent of Marketers Have Seen Significant Gains with AI | On Scope

Sat, 22 Nov 2025 00:00:00 -0500
Podcast Clips

On Scope host Mike Berberich and show producer Ryan Dinger discuss new Gartner research that indicates only 5 percent of marketers are realizing significant gains on business outcomes with their generative AI efforts, speculating that the technology’s promise of complete industry overhaul might be a tad overblown.