Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On

Wed, 30 Nov 2011 00:00:00 -0500
Webinar Rewinds

Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.