From Gut Feeling to Data-Backed Decisions: The Future of Sponsorship, with Steve Feuerstein of SportsBiz pt II

Tue, 22 Aug 2023 00:00:00 -0400
Marketing Futures Podcast

In part two of the Marketing Futures Podcast featuring SportsBiz CEO Steve Feuerstein, we discuss why ROI might not be the right KPI for measuring sponsorship success.