For B2B Marketers, Short-Form Video Goes a Long Way

Fri, 04 Apr 2025 00:00:00 -0400
B2B

The future of B2B video is short — in length, that is. After LinkedIn started to test a short-form video feed in March 2024, B2B marketers joined the fray. Video is now the fastest-expanding format on LinkedIn, feeding a growing appetite for "snackable" content among younger buyers.