Breaking the Silence: Why Audio Must Catch Up in Programmatic

Mon, 28 Apr 2025 00:00:00 -0400
Leading Edge

Audio advertising is driving the lifeblood of culture, monetizing all the audience’s deepest points of passion, from music to politics and even gaming and audiobooks. Audio ads have been profoundly influential and memorable, with sonic identifiers and jingles far outlasting many television campaigns. Despite all of this, marketers have been slow to modernize their approach to audio and nowhere is that more apparent than in programmatic.