Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More”

Sun, 14 Jul 2024 00:00:00 -0400
B2 Awards

The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.