An Empire Takes Center Stage in a Rapid Growth New Industry

Thu, 27 Oct 2022 00:00:00 -0400
Conference Session Videos

Sharon Otterman, CMO of Caesars Digital, outlined the Caesars playbook for storytelling to drive unprecedented growth in a new industry. She discussed how the rise of Caesar, Cleo, and the whole cast of Caesars Sportsbook built a script for rapid growth when launching a new brand in a crowded market.