Case Study: Social Referral Program Driving Coupon Distribution for Huggies

Tue, 05 Jun 2012 00:00:00 -0400
Event Recaps

Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.