Integrated Marketing — Barriers and Opportunities

Wed, 22 Feb 2012 00:00:00 -0500
Event Recaps

Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.