Pathways to Transparent Media: The Old Blame Game No Longer Applies

Fri, 19 Jul 2024 00:00:00 -0400
Leading Edge

The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.