Research Report: 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition

Wed, 13 Nov 2013 00:00:00 -0500
Research Reports

The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.