A Conversation with the Co-Chairs of the ANA Content Marketing Committee

Tue, 28 Mar 2023 00:00:00 -0400
Event Recaps

ANA Content Marketing Committee Co-Chairs John von Brachel of Novartis and David Brown of Knotch Inc. discussed trends in content, including how individuals with a media background can succeed in content marketing, how content teams can achieve brand differentiation, and how agencies fit into the content marketing ecosystem.