CDW: People Who Get IT

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

CDW was perceived as a box pusher of technology. They needed to showcase their higher level solution expertise in order to grow their business. They needed to show that they Get IT. By launching an integrated campaign, focusing on their solution capabilities, CDW revenue grew a remarkable 23 percent over the same year-ago period.