Krispy Kreme: Reaching Millennials through Integrated Marketing

Wed, 26 Sep 2012 00:00:00 -0400
Webinar Rewinds

Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.