This Is How Liberty Mutual Wrote a Slam Dunk Brand Jingle

Fri, 04 Apr 2025 00:00:00 -0400
Podcast Clips

Writing a jingle is no easy task. But when you find a winner, it can be a powerful branding tool. Liberty Mutual CMO Jenna Lebel joined On Scope to discuss how her brand managed to create its world-famous earworm, which is incredibly simple but very effective.