Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement

Mon, 03 Nov 2025 00:00:00 -0500
Webinar Rewinds

In this webinar, Adobe and EY explored how marketing organizations can overcome today’s toughest measurement challenges and boost ROI. Learn how to break down silos, integrate data across channels, and set clear KPIs — while building the people, process, and technology foundations needed to scale measurement across products, regions, and business units.