Live-Streaming on E-Commerce Mini Program

Mon, 21 Dec 2020 00:00:00 -0500
Smarties Awards

Sephora has prided itself on being on the leading edge of technology in China and as a result launched its own market place (MP) in 2018, to sit alongside its existing mobile interfaces. The objectives for this new channel in 2020 were to improve MP channel share and grow MP contribution to total sales in 2020 versus 2019.