Stanley Black & Decker Bets Big on Experiential

Tue, 19 Mar 2024 00:00:00 -0400
Event Recaps

Pat Petschel, global VP of brand strategy and studio at Stanley Black & Decker, discussed the decision-making behind the brand’s big bet on experiential, and how they are creatively activating with media during the World of Concrete Trade Show in Las Vegas.