What are the Attributes of a Confident Marketer?

Wed, 21 Jan 2026 00:00:00 -0500
B2B

A "confident marketer" doesn't refer to a personality trait, but rather someone who is "extremely" or "very confident" in their ability to measure marketing's impact on financial performance, according to a recent ANA report. But there is a significant gap, with just 39 percent of the marketers surveyed falling into the category.