Reducing Customer Acquisition Costs Comes Down to Zero-Party Data

Mon, 26 Sep 2022 00:00:00 -0400
Leading Edge

Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter and more efficient ways to acquire and keep customers.