Is Gen Alpha’s Influence Overblown? | On Scope

Thu, 09 Oct 2025 00:00:00 -0400
Podcast Clips

On Scope host Mike Berberich and show producer Ryan Dinger discuss a report that gen Alpha’s future economic impact will eclipse $5 trillion, powered in part by the outsized influence they have on their family’s purchase decisions. Ryan shares his reasons for being skeptical about the numbers.