Hilton Uses Omnichannel Campaign and Consistent Messaging to Connect with Its Most Important Clients

Mon, 18 Jul 2022 00:00:00 -0400
B2 Awards

With the desire to position event planners — who struggled mightily during the early phases of the pandemic — as the heroes of its industry, Hilton launched its first-ever B2B campaign, an omnichannel effort that celebrated a return to travel and the individuals who made it happen.