Dell’s Approach to Branding for B2B Marketers

Thu, 06 Dec 2012 00:00:00 -0500
Event Recaps

Mary Ellen Dugan, executive director global brand and advertising, Dell, discussed Dell’s journey to reinvigorate its brand, which started with 9,000 customer interviews and culminated in a holistic, purpose-driven brand rolled out across the organization and around the globe.