Ad Spending to Exceed $1 Trillion in 2024

Wed, 18 Dec 2024 00:00:00 -0500
Marketing News

The projections for record ad spending in 2024 come as consumer spending holds steady, up 3.7 percent in Q3, the most since early 2023, according to the U.S. Department of Commerce. The wildcard is whether President-elect Donald Trump's plan to impose tariffs on Canada, China, and Mexico will temper such spending.