Campari America: Creating a Social Movement That Empowers Consumers

Tue, 02 Aug 2016 00:00:00 -0400
Event Recaps

Richard Black, VP of Vodkas & Cordials at Campari America, shared how the Campari brand mobilized more than 6,000 bars worldwide to join Negroni Week 2016 through innovative partnerships with Lyft, Pandora, and New Belgium, to create the largest philanthropic effort in the spirits industry.