Own Your Data Future with First-Party Data and Dynamic Direct Mail

Wed, 30 Mar 2022 00:00:00 -0400
Event Recaps

Privacy regulations, the impending exit of third-party cookies, implementation of iOS tracking transparency, and soon the loss of IP addresses and other device-based identifiers have shaken the footing on which marketers and publishers have built their data strategies to segment, retarget, measure, and glean audience insights.