Some of the Most Valuable Customer Data Out There Isn’t Being Captured

Tue, 11 Feb 2025 00:00:00 -0500
Podcast Clips

David Edelman, author and former CMO at Aetna, discussed how some of the most valuable data for businesses is captured when their salespeople have face-to-face interactions with customers, stressing the need for including insights from these interactions in your broader datasets.