Less and Less Daylight Between B2C Marketing and B2B Marketing?

Wed, 26 Apr 2023 00:00:00 -0400
Champions of Growth Podcast

Richard Parkinson, chief brand officer at Prudential Financial, joins host Matthew Schwartz to talk about the company’s “Now What?” advertising campaign, why the brand has overhauled its marketing strategy in the last few years, and how the lines continue to blur between B2C and B2B marketing.