Kantar: Why Playing It Safe Is No Longer Safe for Pharma Marketing

Thu, 02 Oct 2025 00:00:00 -0400
Partner Content

The pharmaceutical industry's reliance on formulaic messaging and clichéd imagery is no longer enough to capture attention, let alone drive action. Consumers are taking more control of their health, approaching their wellness with a more holistic view, and expecting brands to meet them wherever they reside.