Three Ways Marketers Can Reduce "AI Anxiety" and Develop an Effective Approach

Wed, 25 Oct 2023 00:00:00 -0400
Event Recaps

Acxiom’s Mara Kelly discussed how AI can make marketers better at their jobs. She covered timelines and processes for how to start small with AI while thinking big and how to create an AI program that results in meaningful business impact.