Tue, 11 Mar 2025 00:00:00 -0400
Pulse

Equity Meets Efficiency: Partnering with Black Creators Drives Impact for Less
Black creators consistently drive greater media value than their non-Black counterpart across social platforms, especially with lifestyle and gaming content. Indeed, research by Group Black and Nielsen found that Black lifestyle creators deliver 10.5 times the media value of non-Black creators ($564,663 versus $53,653), with the gaming/esports sector following a similar trend ($106,390 versus $15,870).