Zero Party Data: It's Not About Data Points, It's About Context

Thu, 09 Jun 2022 00:00:00 -0400
Leading Edge

A critical element of leveraging zero-party data is understanding and interacting with your audiences so that you can serve them what they want when they want it. Savvy publishing and media brands caught on to this long ago and have implemented strategies to deeply understand their audiences and utilize them for monetization strategies.