The AI Wave Has Creatives Drowning in “What Now?”

Tue, 07 Nov 2023 00:00:00 -0500
Leading Edge

The question of where AI fits in the creative world has spiked a fever – a frenzy of curiosity for performance marketers everywhere. But this open question chews at the professional mind geared for performance, especially when it comes to imagining the future of jobs and how people actually work.