15 Questions to Improve Your Programmatic Advertising

Fri, 16 Feb 2024 00:00:00 -0500
Pulse

Improving performance is a journey. Marketers need to care about this. They must be curious and proactive. Media is often the largest marketing expenditure at most companies. Marketers need to "lean in" and be more active stewards of their media investments rather than delegating that entirely to their agencies. They need to dedicate time and people resources.