9 Omnichannel Metrics Your Business Should Be Measuring

Mon, 07 Mar 2022 00:00:00 -0500
Leading Edge

Metrics matter in today’s data-centric marketing world. Obviously, they’re needed to analyze and optimize in-flight campaigns, and inform key decisions about future launches and strategies. But they’re also essential for communicating with leadership, as marketing KPIs can provide quantifiable evidence of a business’s success — something stakeholders and investors always want to see.