Snapdragon Presents: The Bug Circus Generator

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

To bring awareness to the power efficiency of Snapdragon mobile microprocessors, the brand created the Bug Circus Generator, powering a smartphone with tiny insects on circus equipment. The campaign ran through YouTube video and Facebook tab components. The video increased awareness and generated worldwide publicity around a relatively unknown brand to consumers.