Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing

Tue, 19 Nov 2024 00:00:00 -0500
Event Recaps

Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.