The Real Story Behind the Death of FLoC

Fri, 04 Mar 2022 00:00:00 -0500
Leading Edge

Here we go: Google is disrupting the trajectory of the industry yet again. The Federated Learning of Cohorts (FLoC), and with it the controversial cohort concept, is buried. "Topics" is now the future — at least for now, as the implementation remains complex and the added value compared to other solutions is no longer obvious to many.