VMLY&R: The Attraction of Cultural Magnetism

Thu, 16 Jan 2020 00:00:00 -0500
Partner Content

Being relevant only gets a brand into the consideration set and means competing on price with competitors. But brands with a cultural magnetism create their own gravity beyond the functional dynamics of their category, resulting in a far deeper customer advocacy. Here’s how brands like New Balance, Delta Air Lines, Michelob ULTRA, and Wendy’s use brand magnetism to build lasting connections with their customers.