The Secret Sauce of Marketing to Frequent QSR Patrons: Insight for Marketers

Thu, 26 May 2011 00:00:00 -0400
Knowledge Partners

GfK MRI provided insights to marketers about frequent patrons to five types of quick serve restaurants in this white paper. Study results regarding frequent patron preferences, habits, life cycle, and actions are all examined in relation to dining, overall health and nutrition, transparency, environmental responsibility, and mobile device activities.