Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

Wed, 13 Sep 2023 00:00:00 -0400
Conference Session Videos

In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.