mtvU / Lionsgate Case Study: The SAW College Tour and Red Cross Blood Drive

Tue, 01 Feb 2011 00:00:00 -0500
Event Recaps

Vat Tann, director of integrated marketing, MTV, and Michael Fernandez, founder, Factory 360, presented their experiences with a unique and successful partnership between the American Red Cross, and mtvU / Lionsgate to promote the SAW horror film releases via blood drives on large college campuses.