Measurement Is a Key Driver in Panera’s Customer Loyalty Program

Tue, 23 May 2023 00:00:00 -0400
Event Recaps

For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.