Cheetos Collaborated with Musician Bad Bunny

Thu, 30 Dec 2021 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Although Cheetos is the highest contributor to Frito-Lay salty share, the brand is losing Hispanic households at a faster rate than the general population. To reverse penetration declines, Cheetos needed to re-ignite the fire among Hispanics, particularly Latinx Superfans.