CMO Perspective: T. Michael Glenn: Absolutely, Positively Entrepreneurial

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

The EVP for market development and corporate communications takes us inside FedEx's customer-facing strategy. Michael Glenn discusses the company's global growth beyond express delivery and shares its internal and external marketing strategies. He reveals how this public service company delivers its "Purple Promise" to consumers around the world.