A Holding Company CFO Gives Her Take on Evolving Client-Agency Relationship Models

Wed, 10 Jun 2026 00:00:00 -0400
Event Recaps

WPP Deputy CFO Diane Holland argues the traditional agency model is no longer sufficient as artificial intelligence (AI) and data reshape client expectations. Her keynote at the ANA Advertising Financial Management Conference suggests blended compensation models and outcome-based thinking may define the next era of client-agency relationships.