How OREO’s Clever Spin on Hamburger Menus Drove Sales Among Millennials

Fri, 06 Jun 2025 00:00:00 -0400
REGGIE Awards

To reverse a trend of sluggish sales among younger consumers, OREO partnered with Kroger and influencers to launch a campaign wherein the hamburger menu on popular websites became the focus of a digital scavenger hunt that allowed winners to buy OREO cookies at a discount.