Built to Last. Built to Lead: Growing a Global Brand in the AI Era

Thu, 09 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Masters of B2B Marketing Conference, Juliet Randall of SAP outlined how AI is reshaping the buying process and elevating the importance of brand clarity, trust, and alignment. She argued that strong brands will not be replaced by AI, but rather be amplified by it — making consistency, proof, and connected customer experiences essential to sustained growth.