Transforming Human Experiences: iPads and eReaders

Wed, 29 Sep 2010 00:00:00 -0400
Event Recaps

Consumers are rapidly embracing eReaders including the Kindle, Nook and, in particular, the iPad. David Shiffman, SVP, connections research & analytics at MediaVest, and Kelly Andrews, SVP, connections research & analytics at MediaVest, discussed how these new devices are catalyzing change in human experiences with technology, media, and advertising.