Humans and Machines: Why Brands Are Going Back to Real-Life Connections and Creativity

Tue, 14 Jan 2025 00:00:00 -0500
Leading Edge

There’s something undeniable about real-life experiences. In my role at Wanderlab, I’ve watched the shift firsthand. More and more, brands are realizing that while digital platforms are vital, it’s the tactile, human connection that leaves a lasting impression. After years of digital-first communication — especially during the pandemic — people are craving something deeper, something real. And brands are taking note.