Taking Risks Together: True Partnership and the Return on Trust

Wed, 11 May 2011 00:00:00 -0400
Event Recaps

Terri Graham, senior vice president and chief marketing officer, Jack in the Box, Inc., and Joanne O'Brien, group account director, Secret Weapon Marketing, discussed how transparency, mutual trust, commitment to partnership, and a willingness to take risks have contributed to their long-lasting client/agency relationship.