Saatchi & Saatchi X Takes on Shopper Marketing | ANA Insights

Tue, 12 May 2015 00:00:00 -0400
Event Recaps

Doug Van Andel, SVP and executive creative director at Saatchi & Saatchi X, and Dr. Chris Gray, VP of shopper psychology at Saatchi & Saatchi X, discussed how making the shopper experience more emotional can have a positive effect on ROI.