Seeing is Believing

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

Last year, with the economy spiraling downhill, Terminix knew, in order to grow, it had to change consumer behavior. Traditionally, homeowners only call when critters are already crawling across their kitchens or gnawing through walls. The change: convince them to see pest control as year-round preventative maintenance just like insurance and lawn care.