Will There Be a Next Generation of Marketers?

Fri, 12 Jul 2024 00:00:00 -0400
Trends and Technology

Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.