Boehringer Ingelheim and Comcast: An ANA Member Procurement Snack Pack

Tue, 09 Sep 2014 00:00:00 -0400
Event Recaps

Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.