Measuring ROI: How to Get the Most out of Your Multicultural Marketing Campaigns

Tue, 07 Jun 2011 00:00:00 -0400
Event Recaps

Tony Suarez, marketing architect, Suarez Enterprises (former vice president of multicultural marketing at McDonald’s Restaurants), and Hector Vallejo, multicultural marketing manager, Stanley Black & Decker, discussed the top ten questions being asked by multicultural marketers, as well as how to effectively target the multicultural consumer and measure the ROI on multicultural campaigns.