General Mills Brand Integrations Lead to Big Sales Lifts in Study

Thu, 30 Sep 2021 00:00:00 -0400
Knowledge Partners

Linear TV integrations for two General Mills brands Old El Paso and Honey Nut Cheerios in 2019 through 2021 delivered sales lifts of 24 percent to 29 percent, according to 605, which combines audience data from set-top boxes and smart TVs with sales data from retail loyalty programs.