Launching Carbon Removal Solutions During Climate Week

Fri, 27 Jun 2025 00:00:00 -0400
B2 Awards

Drax launched Elimini to transform the carbon removals industry, focusing on practical solutions over lofty goals. The campaign used an integrated go-to-market approach, leveraging high-impact placements and strategic partnerships to drive awareness and engagement, positioning Elimini as a leader that is "removing carbon for good."