Gator Versus

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Consumers wanted more than utilitarian vehicles they wanted adrenaline-charged, high-performance equipment. The campaign to launch Deere s reentry to the market with a high-performance machine not only challenged long-held perceptions that the Gator was simply a workhorse, it also moved the brand from fifth to second in market share and grew unit sales by 33 percent.