Win Small

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

To its core MINI is a feisty underdog. For a brand that has grown steadily over the past decade despite being outsized and outspent by most other car companies, we’re right at home with the moments when someone is about to defy the odds. For us, The Olympic Games would prove to be the biggest stage to celebrate the smallest and unlikely victors, and take the MINI brand to new heights.