ANA: Only Half of Marketers Have Full Visibility into Payments for Influencers

Tue, 10 Mar 2026 13:00:00 -0400
Marketing News

Just about 50 percent of marketers have full visibility into the exact payment amounts provided to influencers while many of them do not have full visibility into agency compensation, according to the "Influencer Marketing Agency Compensation " study released late last month by the ANA.