New Data Privacy Framework Launched for Global Marketers and Data Providers

Thu, 03 Aug 2023 00:00:00 -0400
Leading Edge

Global marketers and data providers are celebrating with the announcement and launch of a new EU-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by European courts in 2020. Small and mid-sized companies were significantly impacted by this decision since Privacy Shield was the most affordable and accessible option for companies to comply with the adequacy requirements for transferring data from the EU to the United States.