How Citibank Is Improving Direct Mail Effectiveness

Wed, 26 Jun 2024 00:00:00 -0400
Webinar Rewinds

Direct mail remains a critical channel for the credit card industry to drive results in acquisition, cross-sell, and upsell efforts. In this webinar, Citibank and Intelisent shared how to embrace USPS innovations and big data part as of an overall direct mail effectiveness strategy.