Doing AI Right: Building Ethical Guardrails for Innovation

Fri, 21 Nov 2025 00:00:00 -0500
Leading Edge

At the recent ANA webinar, Doing AI Right: Reshaping the Ethical Mindset in Modern Marketing, we explored this crucial issue through a practical corporate lens. Carol Van Den Hende, global responsible AI Chair at Mars, offered a look at what it takes to build effective guardrails around AI implementation, and how clear guidelines can foster and accelerate innovation.