How This Company Is Promoting Forest Sustainability

Tue, 05 Sep 2023 00:00:00 -0400
B2 Awards

Forest Stewardship Council’s (FSC) campaign targeted decision makers in companies that make or sell products that use forest-based materials, government, and NGO leaders. To do this, a complete redesign turned FSC.org from a cold and technocratic turnoff into an inspirational recruitment engine that encourages more businesses to become FSC-certified.