ANA and 4As 10 Positive Pitch Principles

Wed, 06 May 2026 07:59:00 -0400
Pulse

The ANA and 4As release 10 principles designed to make the agency pitch process more transparent, fair, and efficient for both marketers and agencies. Mismanaged reviews could cost agencies significant resources and damage long-term partnerships, making this framework a timely guide for both sides.