Glade Plugins Car: New Product Launch

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

In an unprecedented triumph for the launch of SC Johnson’s Glade® Plugins® Car in the air care category at Walmart, we successfully reframed a functional “fix the problem” aisle into an emotional and inspirational shopping experience, showing the retailer that we can unlock incremental sales in-store with Glade®.