Inside Intel's Global Media Agency Review

Tue, 22 Jul 2008 00:00:00 -0400
Event Recaps

Arlene Villanueva, Global Media Director, Integrated Marketing/Global Media at Intel, took us behind the scenes of Intel's $300 million global media agency review. The review "decoupled" media (also called "unbundled" in the industry) as Intel moved to what it calls an "open source model," impacting about 25 countries.