Embrace the Extraordinary with OMO

Wed, 21 Mar 2018 00:00:00 -0400
Internationalist Innovation in Media

OMO, a detergent brand owned by Unilever, created a campaign, “Embrace the Extraordinary with OMO,” which focused on celebrating Chinese millennial moms. The company partnered with news channel NetEase to create a series of TED talks and sharable stories called “New Woman.”