B2B Sales Enablement Through Marketing | ANA Insights

Tue, 27 Oct 2015 00:00:00 -0400
Insight Briefs

The sales and marketing functions within most B2B brands are isolated at best, and antagonistic at worst. In recent years, industry-leading companies have worked to align their sales and marketing teams under common business goals using tools, training and even reorganization. The ANA and BMA explored the way brands are empowering sales via marketing, and driving business growth in the process.