The ABC's to Succeed In Influencer Marketing with Gen Z

Wed, 30 Aug 2023 00:00:00 -0400
Knowledge Partners

It only takes one glance at a marketing publication to know that Gen Z is usurping Millennials as the primary target for many brands. In a recent study by Barnes & Noble College, 80 percent of Gen Z reported that they follow and/or interact with brands online. Subsequently, 72 percent of those who engage with brands are somewhat/significantly more likely to buy a product.