Music in Advertising

Wed, 29 May 2013 00:00:00 -0400
Insight Briefs

Written by Elliot Lum, Niara Blakney, and Justin Jesena of Columbia Records, this ANA Insight Brief offers members a primer on using music in commercials. Research from ANA, Columbia Records, and Millward Brown makes the case that music is an effective way to enhance the creative message, improve brand recall, and engage distracted consumers.