National Geographic’s Lisa Lytton on Their Bold Move into B2B Storytelling

Tue, 25 Nov 2025 00:00:00 -0500
Pulse

Denise McDevitt, SVP of award programs at the ANA, connects with Lisa Lytton, VP of the Storytellers Collective at National Geographic, who shares how the brand’s legendary storytelling legacy was reimagined for the business world — and why emotional resonance, when paired with strategic utility, is reshaping how organizations communicate, align, and lead.