Influencer Marketing Agency Compensation

Thu, 19 Feb 2026 00:00:00 -0500
Research Reports

Influencer/creator marketing is exploding. Creator ad spending is projected to grow four times faster than the media industry overall (per the IAB). For the first time, the ANA has conducted a comprehensive study on influencer marketing agency compensation — based on both quantitative and qualitative research — also covering key KPIs and in-housing.