Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions

Mon, 01 Nov 2021 00:00:00 -0400
Leading Edge

Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.