Priceless: MasterCard’s Strategic Approach and Activation of Sponsorship

Wed, 20 Jun 2012 00:00:00 -0400
Event Recaps

Alison Giordano, vice president, U.S. sponsorships, MasterCard Worldwide, discussed how MasterCard earned a return-on-investment (ROI) for its brand, its business partners, and its cardholders.