TUMS or Dare: A New Challenge with Millennials

Sat, 16 May 2020 00:00:00 -0400
REGGIE Awards

To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.