Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs

Wed, 20 Nov 2024 00:00:00 -0500
Knowledge Partners

The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.