Report: Nearly One-Third of Ad Creative Is Now Built Using AI

Fri, 18 Jul 2025 15:00:00 -0400
Marketing News

Artificial intelligence (AI) is taking on a major role in creating digital videos ads. Nearly one-third (30 percent) of creative ads are now built from scratch or enhanced using generative AI, and that percentage is expected to jump to nearly 40 percent in 2026, according to a new report released by the IAB.