How to Uplevel Your 2024 Holiday Campaigns with a Phygital Approach

Tue, 13 Aug 2024 00:00:00 -0400
Leading Edge

Yes, it’s still summertime. But as the 2024 holiday shopping season nears, businesses are increasingly turning to location intelligence to seamlessly integrate physical and digital experiences, creating a cohesive customer journey across both realms. This powerful technology leverages data about places and movement to inform smarter marketing strategies, enhance customer experiences and boost ROI.