Harnessing Constraints to Prioritize for Impact

Thu, 20 Nov 2025 00:00:00 -0500
Event Recaps

At the ANA Mastering Portrayal & Performance: Frameworks for Accelerating Growth meeting, Kate Roberts, senior director of strategic accounts and managed solutions at Cella, guided marketers through the process of focusing on activities that directly contribute to business impact using proven channels and partnering cross-functionally with teams for sharp-focus execution.