Hennessy: Targeting the Bicultural Bilingual Latino

Tue, 19 Jun 2012 00:00:00 -0400
Event Recaps

Manny Gonzalez, multicultural marketing director, Moet Hennessy USA, discussed how the Hennessy brand is successfully targeting the bilingual, bicultural Latino consumer with digital and experiential marketing through their multi-city “DJ Mixmasters” program.