Simulmedia: Cross-Garden, Not Cross-Channel, Is the Future of TV Advertising

Tue, 29 Aug 2023 00:00:00 -0400
Partner Content

Most of the streaming video world is happening in "walled gardens," proprietary media and ad delivery platforms that work either somewhat or entirely independently from one another. As marketers wade into the future of television, they'll need a cross-platform approach that works for the brand and the viewer.