A New Era in Identity: Why the Future Lies in a Unified Graph, Not a Single ID

Thu, 07 Nov 2024 00:00:00 -0500
Leading Edge

The rise of a multi-ID landscape, where various signals identify consumers, has introduced a new level of complexity for digital marketers. This might seem unprecedented for many, as a decentralized web of disparate identifiers replaces the simplicity of relying on cookies. Indeed, this shift brings challenges in maintaining a consistent view of the consumer across various platforms and devices.