AI versus Ad Fraud: An Old Problem with New Solutions

Tue, 11 Feb 2025 00:00:00 -0500
Leading Edge

Ad fraud isn’t a new challenge, but it continues to evolve, driven by sophisticated tactics and increasingly automated schemes. With costs related to digital advertising fraud worldwide estimated to increase from $88 billion in 2023 to $172 billion in 2028, this is clearly not an issue that’s going away on its own. With the rise of AI, fraudsters have been exploiting advanced technologies to scale their operations – creating new risks for marketers and the ad tech ecosystem. Fortunately, AI also offers the tools needed to fight back, reshaping fraud prevention strategies to keep pace with these threats.