Are You Game?

Tue, 25 Mar 2008 00:00:00 -0400
Trends and Technology

Game-related advertising, a fairly new technology seems to have caught the eyes of some of the nation's biggest advertisers. This article explores how advertisers are utilizing computer games as a place to advertise. The article also explore challenges associated with game-related advertising including counting impressions and getting game publishers to produce term sheets so you know exactly what you are buying.