Narrative and Emotion Are Key to Crafting Resonant Ads | On Scope

Wed, 18 Feb 2026 00:00:00 -0500
Podcast Clips

Using her organization’s annual analysis of the Super Bowl, Zappi CMO Nataly Kelly explains the key traits every well-performing ad during this year’s big game had in common, offering a guide for how other brands might make better ads throughout the year.