AARP'S Edna Kane Williams on the Importance of Connecting Inclusive Marketing to Business KPIs

Mon, 06 Jul 2026 00:00:00 -0400
Pulse

Edna Kane Williams, EVP at AARP and 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Juror, shares what separates exceptional inclusive marketing from work that merely acknowledges diverse audiences. Her perspective on cultural depth, measurable results, and strategic investment could reshape how marketers approach submissions — and their broader growth strategies.