Wanderlust Over Wallets: Why Travel Remains Non-Negotiable for Gen Z

Fri, 14 Mar 2025 00:00:00 -0400
Leading Edge

Despite rising costs and economic uncertainties, one thing remains clear: Gen Z is unwilling to sacrifice travel. While they may cut back on dining out, shopping and daily coffee runs, their commitment to travel remains strong. More than half of gen Z travelers prefer to forego these "little treats" rather than scale back on their trips. They are brand-agnostic, prioritizing cost-effectiveness and unique experiences over traditional brand loyalty.