MiO Sport

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

After a successful launch, MiO's new sub-line, MiO Sport, launched in 2013. The challenge for MiO Sport would be to continue to introduce a relatively new product through this new innovation and continue the brand's narrative into year 2, focusing attention on the highly sought-after male-millennial target.