Henkel and Walmart Make Laundry Talk to Change Shopper Buying Habits

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

Faced with stubborn consumers unwilling to break out of their routines and try new products, laundry product manufacturer Henkel, Inc. partnered with Walmart on a digital campaign that helped consumers find new products suited to their specific laundry needs, while never exceeding their shopping budget.