Retail Media Networks: Optimism Tempered with Caution

Wed, 24 Jul 2024 00:00:00 -0400
Research Reports

While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”