Driving Change at Jaguar Land Rover

Fri, 11 Aug 2023 00:00:00 -0400
Trends and Technology

The idea that brand work is difficult to measure or quantify doesn't hold up, according to Charlotte Blank, U.S. CMO at Jaguar Land Rover North America. She stresses that marketers need to cultivate KPIs for brand health metrics in the upper funnel, which are just as important as the conversion-oriented metrics that drive performance marketing discussions.