How to Prove — and Improve — Your ROI in Media

Wed, 29 Jun 2022 00:00:00 -0400
Knowledge Partners

According to Duke University’s Fuqua School of Business, 64% of chief marketing officers (CMOs) say that demonstrating the impact of marketing actions on financial outcomes is a major challenge. So, we know marketing is important—but how can you track its success for your brand and make it even better?