Leveraging Sports Partnerships for Experiential Brand Activation

Tue, 12 Sep 2017 00:00:00 -0400
Event Recaps

Allen Hermeling, Managing Director of Marquee Sports and Entertainment, the exclusive partnerships, activation, consulting, and events/hospitality agency for the Chicago Cubs, discussed how world class brands and world class marketers have worked with his team to leverage the Cubs to engage with current and prospective customers.