A 36-Hour Live Stream Teasing a 30-Second Live Super Bowl Commercial

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

How could Snickers breathe new life into a beloved yet expected campaign during the 2017 Super Bowl? Their answer: Go Live. To reinvigorate their story, Snickers leaned into Facebook live streaming leading up to the big game.