Maybelline Empowers Gen Z With Daring Makeup Transformations

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

The "Lì 2.0: Empowering Gen Z with Daring Makeup Transformations" campaign by Maybelline New York utilized the power of key opinion consumers on TikTok resulting in significant sales uplift, brand engagement, and a strengthened association with daring makeup among generation Z consumers.