Consumer Versus Customer: A Paradigm Shift for Data in CPG

Tue, 13 Apr 2021 00:00:00 -0400
Conference Session Videos

In this video, Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, the CPG company behind brands that include Huggies and Kleenex, shared key ways that data ownership is under pressure and highlighted examples of where this creates tension in the CPG business model.