Too Soon for a Eulogy

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

The Yellow Pages are dead, or so we're told. With the new SuperGuarantee, the company backed the services of their advertisers and gave consumers a reason to keep and use the SuperYellowPages. As a result, the company saw the first increase in share of possession and usage in five years.