James R. Stengel: Ultimate Marketers

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

The Global Marketing Officer talks about Procter & Gamble's challenge to achieve balance between manufacturing and consumer cultures. Jim Stengel discusses the role of marketing in innovation and the accomplishments achieved as a result of P&G's organizational reform. He also sheds lights on ways to improve client-agency relationship.