Corona Extra: Finding Our Beach

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Through the "Find your Beach" effort, Corona Extra broke out of being typecast for beach-like occasions to being invited to occasions it's never been asked to before. "Find Your Beach" turned around four years of consistent declines, resulting in double digit growth (15.3 percent) and 7 straight months of positive sales during the brand's historical fall/winter "off-season."