Columbia Sportswear Debuts First Branding Campaign in a Decade

Mon, 04 Aug 2025 15:00:00 -0400
Marketing News

Columbia Sportswear on Monday rolled out a new branded advertising campaign that reflects the outdoor apparel company's irreverent humor of the 1980s and 1990s. "Engineered for Whatever," which kicks of this fall, is the first major brand refresh for the company in a decade.