Retail Media 360

Tue, 07 Jun 2022 00:00:00 -0400
Event Recaps

Retail media is rapidly growing, offering opportunities for both retailers and advertisers. Retailers are eager to capture value from this high-margin new business, while advertisers are seeing tangible impact from this new channel. Boston Consulting Group (BCG) explored how the space is evolving, both from a retailer and a CPG perspective.