Two Teams are Better than One: Bringing I.T. and Marketing Together for Cross-Channel Success

Wed, 05 Dec 2018 00:00:00 -0500
Leading Edge

Marketers need I.T. for the initial integration, for any maintenance or new data that needs to be exposed, troubleshooting, setting up automations, etc. In some cases, depending on the solutions being utilized, especially for triggered messages, I.T. owns the templates and sending mechanisms themselves. They also need to be aware of traffic and capacity.