Is the C-Suite Setting Up CMOs to Fail?

Wed, 26 Oct 2022 00:00:00 -0400
Podcast Clips

Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.