The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media | ANA Insights

Mon, 09 Nov 2015 00:00:00 -0500
Conference Session Videos

In this video, Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.