Educating Consumers on the Affordable Care Act Through Digital

Tue, 28 Jan 2014 00:00:00 -0500
Event Recaps

Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.