True’s Co-Founder Cos Mingides on Creative Storytelling in B2B

Mon, 16 Feb 2026 00:00:00 -0500
Pulse

Denise McDevitt, SVP of award programs at the ANA, connects True’s Co-Founder and head of effectiveness, Cos Mingides to spotlight their award winning work “Reimagine the Possible” for Exel Composites, a fearless B2B campaign turned technical materials into an emotional growth engine — and expanded an entire category in the process.