Heart, Humor, and Hype: How Panda Express Turned Storytelling into a 360° Brand Experience

Wed, 12 Nov 2025 00:00:00 -0500
Webinar Rewinds

In this webinar, Panda Express' Fabiola del Rio and Dave Daines from Opinionated shared the story of how the “Have You Eaten Yet?” campaign used heartfelt cultural storytelling, karaoke-singing aunties, and a clear, confident brand position to turn a simple idea rooted in care into an emotionally resonant, category-defining moment.