Beyond the Dashboard: How Ting Scaled World-Class MROI with Agentic MMM

Wed, 22 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Masters of Data Conference, Henry Innis of Mutinex and JD Prater of Ting explained how Ting used agentic marketing mix modeling to move from delayed measurement to a continuous decision loop. By reallocating spend across channels and markets based on model-informed insights, Ting improved performance, achieved its most orders ever, lowered CAC, and generated ROI gains without adding new budget.