Behind the Scenes of the Pillsbury Bake-Off Contest

Tue, 06 Aug 2013 00:00:00 -0400
Event Recaps

Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage millennials.