Before You Text, Give It a Ponder

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Reflecting commitment to "Life's Good", LG decided to become the first cell-phone manufacturer to develop a program attacking the growing problem of teen mobile-phone bullying. With its iconic 'Ponder Beard', the brand's campaign exploded virally, impacting teens' attitudes about mean texting, LG 's brand equity and purchase consideration.