Putting the New General Market at the Center

Wed, 23 Oct 2024 00:00:00 -0400
Pulse

Sherina Smith is CMO at American Family Insurance. Chris Crawford is founder and CEO of Elite Media, American Family’s agency partner. The pair will be co-presenting at the ANA Multicultural Marketing & Diversity Conference, November 18 to 20 in Las Vegas, discussing how targeting key growth segments has become a business imperative. In advance of the event, Sherina and Chris were interviewed by the group EVP of the ANA, Bill Duggan.