If Agency-Client Relations Are Broken, How Do Marketers Fix Them?

Fri, 11 Oct 2024 00:00:00 -0400
Trends and Technology

Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much sharper sense of how both sides can enhance their relations and spark better outcomes.