General Mills and UM: Strengthening Partnerships Between Media Sourcing, Brand Experience, and Agency

Wed, 09 Oct 2024 00:00:00 -0400
Event Recaps

During an October 2024 ANA Agency Relations Committee Meeting, Shannon Cranbrook and Katie Hiller from General Mills and Scott Schwartz from UM discussed how to strengthen partnerships between brands and agencies through learnings from pitches, transition and onboarding, and scoping.