Why Earned Media Is the New Growth Engine for Challenger Brands

Mon, 17 Nov 2025 00:00:00 -0500
Leading Edge

With rising ad costs and declining ROI, more brands are shifting efforts toward earned media channels such as influencers, reviews, and affiliate partnerships. Supported by data from recent influencer marketing reports, this article explores how brands can harness these channels to drive growth, build trust, and sustain long-term engagement.