New Approaches for Connecting with the Consumer at Procter & Gamble

Tue, 29 Apr 2008 00:00:00 -0400
Event Recaps

Roger Fishman discusses the work being done to help Procter & Gamble engage consumers through content development and social networking through online communities. He also discusses how this initiative has increased their understanding of the digital space, and how they as marketers can become more relevant in the lives of their consumers.