Holiday Shopping Generates Up to Half of Yearly SMB Sales

Fri, 19 Dec 2025 00:00:00 -0500
Leading Edge

For many small businesses, the holiday season is financial survival. A new report from Constant Contact underscores just how critical these months are, revealing that 10 to 50 percent of annual sales can be attributed to the holiday period. With so much riding on year-end performance, small businesses are doubling down on marketing strategies, even as economic headwinds persist.