Extreme Reach: The Back Office Plays a Key Role in Producing Branded Content

Tue, 24 Nov 2020 00:00:00 -0500
Partner Content

The production back office is a hive of activity before, during, and after the cameras roll. Teams manage a multitude of essential functions, including onboarding talent and crew, tracking the post-production process, and managing the hand-off to campaign activators.