Unilever's Sharpened Focus: Hellmann's Case Study

Tue, 09 Nov 2010 00:00:00 -0500
Event Soundbites

Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.