Kaiser Permanente's Kristy LoRusso on Building Trust Through Inclusive Marketing

Mon, 29 Sep 2025 00:00:00 -0400
Pulse

Kristy LoRusso, CMO at Kaiser Permanente, sat down with ANA for a pre-conference interview to how Kaiser Permanente defines “inclusive impact,” the frameworks that guide its campaigns, and why empathy and trust are central to connecting authentically with diverse audiences.