A New Digital Age Has Begun: Are You Ready for The Fourth Wave of Advertising?

Tue, 03 Oct 2023 00:00:00 -0400
Leading Edge

I have to admit surprise at how generative AI has so quickly grabbed everyone’s attention in 2023. Clearly, AI’s growing importance in advertising is undeniable, and I look forward to how it will shape our industry in the coming months and years. At the same time, we are on the cusp of an important shift that I predict will have more immediate consequences for our business.