Telling the Marketing Performance Story to Skeptics and Non-Marketers

Wed, 30 Oct 2024 00:00:00 -0400
Event Recaps

T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.