Combining Insight and Creativity to Reinspire Purpose-Driven Marketing

Wed, 25 Oct 2023 00:00:00 -0400
Conference Session Videos

In this video, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.