Delta CMO Alicia Tillman: Why the Future of Air Travel Looks More Like a Five-Star Hotel

Wed, 26 Feb 2025 00:00:00 -0500
Leading Edge

A great hotel concierge doesn't just make dinner reservations — they orchestrate experiences, anticipating needs before they arise and turning ordinary moments into memorable ones. Now, Delta is bringing this same mindset to air travel, powered by AI. At the 2025 ANA/AEF Future of Marketing Leadership event, Delta CMO Alicia Tillman revealed how this vision is transforming the airline industry, where product differentiation has traditionally been fleeting — after all, every carrier flies similar aircraft and can quickly match new entertainment options or seat designs.