Client/Agency Relationships: Authenticity or Opportunism?

Tue, 21 Jul 2026 00:00:00 -0400
Event Recaps

New research presented by Joanne Davis, Pat McLean, and Pete Lempert revealed significant perception gaps between agencies, marketers, and procurement teams. The findings show how differing experiences around agency reviews, feedback, communications, and relationship transitions create friction — and highlight opportunities for stronger, more transparent partnerships.