Brand Loyalty 2.0

Tue, 14 Oct 2014 00:00:00 -0400
Insight Briefs

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.