Innovid: Decoding CTV Measurement

Tue, 03 Aug 2021 00:00:00 -0400
Partner Content

It’s no secret that 2020’s lockdowns ushered in a boom of home streaming, and CTV was no small part of it. To shed light on the shift to CTV, Innovid partnered with the ANA for a first-of-its-kind study to give marketers the answers and tools they need to decode CTV measurement.