How Volkswagen Used Twitch to Reach an “Unreachable” Audience

Sun, 23 Apr 2023 00:00:00 -0400
Internationalist Digital Solutions

In order to reach an “unreachable” ad-blocking audience, Volkswagen leveraged popular live-streaming platform Twitch and hosted a Rocket League tournament in which the brand just happened to also discuss features of its brand new Polo compact car model.