USPS: The Can't-Miss Benefits of Direct Mail in Omnichannel Strategies

Tue, 29 Jul 2025 00:00:00 -0400
Partner Content

Digital ad fatigue is rising, with gen Z wanting to spend less time looking at screens and engagement rates dropping. Enter direct mail. Tactile, targeted, and tech-enhanced, modern mail drives greater emotional impact, improved ROI, and complements digital for deeper consumer connections and lasting brand loyalty.