Right to the Bunk 2011

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Cargill developed an all-in-one starter feed for young cattle called RAMP. It was a major innovation in an industry where feeders historically created their own blends. In just four months following launch, volume tripled vs. goal, revenue grew nearly 300 percent and market share jumped to 11 percent.