Chief Brand Officer Keynote: Why Marketing Must Inspire Growth

Tue, 21 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Advertising Financial Management Conference, Michael Fanuele, chief brand officer at Shake Shack, argued that marketing's growth challenges stem less from operational inefficiencies and more from a lack of inspiration. He explained why passion, emotion, creativity, and bold ambition remain essential for driving business results.