Achieving Identity Resolution: How to Manage Your Own Identity Graph

Thu, 23 Aug 2018 00:00:00 -0400
Leading Edge

The movement toward marketing departments owning the customer experience is driving many companies to manage their own master Identity Graph to drive the true omnichannel experience. As more enterprises move toward building an internal identity graph, there are critical decisions and key considerations needed. This presentation helps guide marketers and creating identity profiles.