How Sunlight Floorcare Won Over Consumers with Sustainability, Celebrities, and Adorable Cartoon Sea Creatures

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

Sunlight Floorcare used adorable cartoon sea animals and celebrity partnerships to help consumers better understand why the “inconvenience” of its new handle-less one kilogram product bottle — which was made of 100 percent recycled plastics — was necessary to help protect sea life and the environment at large.