Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming

Fri, 02 Dec 2022 00:00:00 -0500
Podcast Clips

Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.