This J&J Campaign Proves Relevant Messaging and Targeting Is a Timeless Marketing Tactic

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.