How Splunk Used Account-Based Marketing to Deepen Customer Affinity for Its Data Solutions

Thu, 12 Aug 2021 00:00:00 -0400
B2 Awards

When a new acquisition positioned San Francisco-based tech company Splunk as a global leader in at-scale, cloud-based data monitoring, the company built a campaign to convince customers already using its on-premise tools for data monitoring and analysis to convert to its cloud-based solutions.