How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

Tue, 23 Jan 2024 00:00:00 -0500
Conference Session Videos

In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.