Lexus: One Communication Strategy with Multiple Target Consumers

Fri, 10 Jun 2011 00:00:00 -0400
Event Recaps

Steve Jett, National Marketing Communications Manager, Lexus Division, Toyota Motor Sales, and Aaron Walton, Co-founder, Walton | Issacson, shared their unique strategy and campaign implementation to target their top luxury brand to Hispanic, African-American and LGBT market segments.