Intercontinental Hotels Group: Data-Driven Marketing Case Study

Wed, 02 Nov 2016 00:00:00 -0400
Event Recaps

In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.