Study: Marketers Think 2026 Is a 'Make-or-Break' Year for AI

Mon, 05 Jan 2026 16:30:00 -0500
Marketing News

More than two thirds of marketers (36 percent) expect to reduce headcount by using artificial intelligence or eliminating redundancies, while more than half expect to keep numbers steady while shifting capabilities, according to a new study released by executive search firm Spencer Stuart late last year.