American Heart Association: Multicultural Populations and the Sponsorship & Event Marketing Industry

Wed, 28 Nov 2012 00:00:00 -0500
Event Recaps

Gerald Johnson, chief marketing and diversity officer, American Heart Association, and ANA Sponsorship & Event Marketing Committee Co-Chair, discussed how shifting demographics will impact the sponsorship and event marketing industry and shared examples of how the American Heart Association is adapting their efforts to better meet the needs of the country’s growing diversity.