Werther's Tunes up Its Marketing Efforts with New Ad Campaign

Wed, 08 Jul 2026 16:30:00 -0400
Marketing News

Werther's Original is launching a new music subgenre, Soft Caramel Rock, and a retro sweepstakes to celebrate its soft caramels. The campaign taps nostalgia marketing and may signal a broader shift in how candy brands connect with consumers.