How The World’s Stinkiest Sock Left Lysol Smelling Fresh with Consumers

Mon, 08 May 2023 00:00:00 -0400
REGGIE Awards

To prove its Lysol brand’s Laundry Sanitizer could tackle even the smelliest laundry, Reckitt worked with scientists to create “The World’s Stinkiest Sock” — and then put it to the ultimate test with a group of people who knew a thing or two about stinky socks: Boston Red Sox fans.