Mediaocean: Managing Fragmentation Across the Major Shifts in Advertising

Thu, 15 Jun 2023 00:00:00 -0400
Partner Content

Whether it's the future of linear TV or the evolution of digital identity, the marketing industry is moving to a state where media sellers have more data to leverage. Capabilities for targeting, reach, and measurement, along with creative standards and formats, are being siloed within each publisher's ecosystem. As a result, the advertiser's job has grown increasingly complex.