The Ethical Issues Surrounding Generative AI

Wed, 11 Oct 2023 00:00:00 -0400
Trends and Technology

Intellectual property and copyright concerns are among the thornier issues that marketers and agencies are grappling with as generative artificial intelligence (AI) becomes a force in the ad business. Procurement can play a key role asking vendors about their technology capabilities and how those technologies or models were trained. At the same time, marketers should be encouraged that some generative AI vendors are providing assurances that their products are free of copyright concerns.