Study: Most Consumers Say Privacy and Personalization Can Coexist

Wed, 29 Jan 2025 16:00:00 -0500
Marketing News

Most people like a free, open internet supported by advertising and are willing to exchange their personal information to keep it that way, a new IAB study reveals. The study comes amid a proliferating number of data privacy laws at the state level while federal legislation continues to languish on Capitol Hill despite ongoing efforts.