How Opendoor Engaged Empty Nesters

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Opendoor engaged the 55 and older demographic by airing a humorous ad campaign during The Golden Bachelor and an out-of-home creative "Empty Nest" activation at UCLA. These efforts led to increased conversions, reduced acquisition costs, and higher engagement, solidifying this audience as a cornerstone of Opendoor’s success.