How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success

Tue, 17 Nov 2020 00:00:00 -0500
Event Recaps

Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.