Less Isn't Always More: Unleashing the Potential of Longer-Form Video

Thu, 16 Sep 2021 00:00:00 -0400
Event Recaps

While a focus on efficiency has condensed video lengths from :30 to :15 to :06, there is still an important role for stories that take a bit longer to play out. Join P&G/Pampers and McKinney to learn what happens when you develop video with an eye toward true engagement vs. total impressions.