9 Case Studies on Successful AI Integration

Thu, 27 Feb 2025 00:00:00 -0500
Pulse

Computer scientist Andrew Ng famously likened artificial intelligence (AI) to electricity, because it holds the power to radically transform not just one industry, but, rather, nearly all of them. Just as agriculture, transportation, communication, and manufacturing were all revolutionized by the harnessing of electricity, so too will they be revolutionized by the advent of AI. Nor is the marketing industry excluded from the potentialities unlocked by AI breakthroughs; indeed, marketers have been some of the first and most forward-thinking adopters of the technology, demonstrating its rich applications for advertisers and promising a rich future of fruitful applications.