Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

Mon, 07 Jun 2021 00:00:00 -0400
Event Recaps

Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.