Identity Crisis: B2B Marketers Are Not Ready to Combat Deepfakes

Wed, 23 Apr 2025 00:00:00 -0400
B2B

The technology behind deepfakes — in which someone uses manipulated content online for malicious aims — has been coalescing for years and is now encroaching on the B2B field. According to a recent survey, most B2B CMOs are ill-prepared to deal with it.