Innovation: How to Find the Next New Thing

Fri, 11 Apr 2008 00:00:00 -0400
Event Recaps

Prophet's Senior Partner, Mike Leiser presents the results of a recent Innovation Study. He shares insights into how to acquire, analyze and build innovation internally. Specifically, demonstrates how to embark on the initial data analysis to get to innovative ideas and share how senior marketers, innovators and strategists should be defining and using innovation throughout their company.