Groundbreaking Outcomes, Data Quality, and Attribution Standard

Thu, 13 Oct 2022 00:00:00 -0400
Event Recaps

In this session, learn the spectrum of metrics, data, and decisions required for delivering groundbreaking Outcomes and Data Quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.