Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.