How to Tame Your MarTech Stack with Scott Brinker

Thu, 10 Jul 2025 00:00:00 -0400
On Scope

Scott Brinker, the “Godfather of MarTech,” joined the show to discuss how marketers can get a handle on technology gone wild, covering what he feels are biggest obstacles to tech stack efficiencies, how to effectively assess the full stack, how to sell critical technology investments to skeptical CFOs, and more.