P&G Best of Beauty 2014 | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.