What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale

Tue, 04 Oct 2022 00:00:00 -0400
Event Recaps

Doug Jensen, with The Estée Lauder Company, shared how he evaluated his organization’s bloated tech stack, found overlap and redundancies, and transformed it into a fully optimized ecosystem capable of contributing to business objectives across every brand.