How Pepsi Elevated Historically Black Colleges

Sat, 24 Sep 2022 00:00:00 -0400
In-House Excellence Awards

When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.