CMO Perspective: Cathy Lyons: A Business Partner at the Table

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

The SVP of strategic change management of imaging and print group at Hewlett Packard shares insights on the company's decentralized structure and the various responsibilities of business units and corporate marketing. Cathy Lyons reasons why having a strong brand is essential and how it allowed HP to tap into new marketers, such as next-generation centers, graphic arts mobility, commercial and industrial printing.