NBA and The Coca-Cola Co. Announce Multiyear Global Partnership

Tue, 17 Mar 2026 17:00:00 -0400
Marketing News

The NBA and The Coca-Cola Company on Tuesday announced a new multiyear global marketing partnership that brings Sprite back as the league's exclusive soft drink. PepsiCo, which previously held the position as official sponsor, will keep its ties to the NBA with sponsorships through its Ruffles and Gatorade brands.