Cie Nicholson: Rapid-Fire Strategic Perspective

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

The SVP/CMO of Pepsi-Cola North America urges marketers to have a more rounded perspective on everything from sales and operations to innovations in order to be effective. Cie Nicholson explains that Pepsi deals with its competitors by growing base brands and creating new ones rather than focusing on the declining non-carbonated brands. She discusses how trends in health and wellness have affected Pepsi's innovation.