How Kraft Leveraged This Influencer to Appeal to Gen Z Hispanics

Mon, 10 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Dorm-Buela was a culturally resonant campaign by Kraft Mac & Cheese aimed at reconnecting with Latine Gen Z students through creator-led, mobile-first storytelling. By partnering with TikTok creator Ana Regalado and placing her in a branded dorm at Florida International University, the campaign delivered emotionally authentic content that blended humor, food, and cultural connection.