How to Overcome the Brand Suitability Challenge

Mon, 14 Nov 2022 00:00:00 -0500
Leading Edge

Advertising has a dire brand suitability problem and needs a systematic solution. The advertising-fueled attention economy has incentivized publishers and social platforms to support the loudest and angriest voices with few safeguards in place to allow brands to exclude false, misleading, and divisive content while prioritizing the suitability factors most important to their business.