Programmatic CTV Should Be Content-First, Not Audience-First

Tue, 15 Nov 2022 00:00:00 -0500
Leading Edge

“Audience-first” was in some ways a reaction to “content is king.” A decade ago, as the programmatic space was reaching critical mass, the industry glommed onto the glory of cherry-picking audiences based on fancy new algorithms that allowed us to “personalize” impressions.