How CVS Used a Video to Foster a Culture of Empathy

Tue, 21 May 2024 00:00:00 -0400
In-House Excellence Awards

CVS created the “Helping With Heart” campaign to introduce a new culture of service to the enterprise in a way that is inspiring, motivating, and familiar. Its message was simple — bring your heart and put your heart to work to make the colleague and customer experience truly meaningful.