You're Thinking About Brand Value Wrong with Alfred DuPuy

Thu, 04 Dec 2025 00:00:00 -0500
On Scope

Brand Finance’s Alfred DuPuy joins On Scope to dive into how the concept and formula for brand valuation has evolved over the years, why brand value is viewed as ephemeral when it is actually a concrete concept, and how misunderstanding all of this is actively hurting your bottom line.