Using the Power of Social to Promote a Transition in the World’s Best-Selling Hiking Boot

Wed, 02 Nov 2022 00:00:00 -0400
Event Recaps

Jane Smith, senior director of digital marketing at Merrell, shared how her brand approached creating connections with a wider audience, sharing insights on a social media strategy that was powered by partnerships with influencers and the creation of a new community of hikers.