Procurement: The Good, the Bad, and the Ugly (2022)

Wed, 04 May 2022 00:00:00 -0400
Conference Session Videos

In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. In this video, get an update on this work that reveals what has changed in 2022 … and what has not.