How Xbox and OPI Created a Campaign That Finally Spotlighted Female Gamers

Fri, 19 May 2023 00:00:00 -0400
REGGIE Awards

Xbox partnered with the world’s leading nail polish brand, OPI, to create the first ever Xbox-inspired palette for spring of 2022. The collection was released in over 33 countries, brought OPI into the world of gaming, and invited everyone to play and express their creativity through nail art.