Macy’s Case Study: Engaging the Omni-Channel Shopper

Thu, 01 Mar 2012 00:00:00 -0500
Event Recaps

Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.