True Value: Using Integrated Marketing to Reach Younger Consumers

Wed, 12 Oct 2011 00:00:00 -0400
Event Recaps

Carol Wentworth, VP marketing, True Value Corporation, and Jean McLaren, president, MARC USA, highlighted True Value’s new integrated marketing campaign, the objective of which was making the hardware store the first stop for a younger target audience of DIY first-time homeowners and enthusiasts.