The Search for the New Aflac Duck Voice

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

Immediately following the devastating earthquake and tsunami in Japan (home to 75 percent of Aflac' s business), Aflac was also faced with a marketing disaster: the voice of the beloved Duck, issued distasteful jokes about the crisis, and Aflac subsequently parted ways with him. Seeing an opportunity in this challenge, we quickly launched a nationwide, job search for the Duck s new voice.