This Brand Brilliantly Partnered with PAC-MAN During the Pandemic

Fri, 21 May 2021 00:00:00 -0400
REGGIE Awards

Caterpillar wanted to focus on doubling its services business by 2026 and a placing strategic focus on automation and technology. The brand leveraged gaming to create a job site for its key demographic. In this case, it leveraged the classic game PAC-MAN, to inspire excitement and nostalgia.