Brands for Humans Is a Movement with Purpose

Fri, 14 May 2021 00:00:00 -0400
Trends and Technology

Brands for humans (B4H), or the humanization of brand persona, is starting to circulate throughout the marketing field. However companies choose to operationalize B4H, there’s a growing onus on marketers to provide clarity to the public about a corporation’s values and beliefs and how it is meaningfully acting on those convictions.