How a Strategic Enemy Can Be a Force Multiplier for Brand Growth | On Scope

Tue, 14 Apr 2026 00:00:00 -0400
Podcast Clips

Contrary to popular belief, having a strategic enemy for your brand is an extremely effective method for growing the business. Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, explains why this, citing some real-world examples.