LGBTQ+ and the Future of Consumer Expectations

Tue, 22 Nov 2022 00:00:00 -0500
Event Recaps

Do the WeRQ and DISQO have partnered for two years running to benchmark receptivity to LGBTQ+ advertising content. This year they also looked at consumers' expectations as related to brand purpose and social activism. Marketers have long discussed that addressing the LGBTQ+ audience with relevant and authentic messaging is imperative for brand growth.