Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube

Thu, 17 Mar 2011 00:00:00 -0400
Knowledge Partners

In order to boost slumping oatmeal sales, Quaker Oatmeal launched the “Awaken Your Senses” challenge on YouTube and the Google Content Network as a 15 week branded entertainment experience featuring new oatmeal creations from 12 of the web’s top food bloggers.