Mediaocean: The Great Unbundling

Tue, 25 Feb 2025 00:00:00 -0500
Partner Content

As the industry becomes more omnichannel and regulatory scrutiny increases — most notably through the DOJ's antitrust trial against Google — the tradeoffs of relying on integrated platforms have become increasingly untenable and intolerable. In 2025, the longstanding conflicts of interest between buy-side and sell-side media technology will finally be resolved.