How B2B Marketers Are Starting to Humanize Their Messaging

Wed, 10 Dec 2025 00:00:00 -0500
B2B

As traditional B2B advertising channels continue to wane, savvy B2B marketers are turning to videos featuring influencers to drive engagement and build brand trust. Most B2B marketers (81 percent) have dedicated influencer-marketing budgets, says a new survey, while another 9 percent plan to follow suit this year.