Marketers Simply Don’t Get Brand Positioning | On Scope

Mon, 13 Apr 2026 00:00:00 -0400
Podcast Clips

Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, shares her thoughts on what most marketers get wrong about brand positioning, causing them to wind up in the “mushy middle” and failing to effectively differentiate their brand from competitors.