Kia Takes Gaming Beyond Screens for Gen Z

Mon, 04 Aug 2025 00:00:00 -0400
Smarties Awards

Kia's "Outdoor Legends" campaign transformed the digital League of Legends gaming experience into a real-world tournament powered by the electric Kia EV6 in a forest setting. Learn how Kia successfully built brand familiarity and preference among the notoriously hard-to-impress gen Z gaming community in the Netherlands.