New Study: AM/FM Radio Advertising Generates Significant Sales and Profit Growth Reports Peter Field, Godfather of Marketing Effectiveness

Thu, 01 Feb 2024 00:00:00 -0500
Knowledge Partners

Peter Field, a renowned thought leader for marketing effectiveness, shared IPA databank data between 2000-2022 demonstrating radios potential in boosting market share, profit, ROI, and the ability of brands to have pricing power.