Getting the Most Out of a Big Game Ad: What Viewers Are Looking For

Fri, 07 Feb 2025 00:00:00 -0500
Leading Edge

As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.