7 Triggers That Spark True Marketing Innovation

Tue, 18 Nov 2025 00:00:00 -0500
Leading Edge

To address this challenge, the ANA’s Technology practice has released the Innovation Management Playbook for Marketers: Moving at the Speed of AI, created in close collaboration with Greg Verdino, founder and COO of Cognitive Path. We spoke with Greg about key insights from the playbook, including the challenge of knowing when innovation is truly needed – and why.