The Flight to Quality Could Turn the Open Web into a Walled Garden

Tue, 07 Jan 2025 00:00:00 -0500
Leading Edge

In the past year, reports exposed the problem with MFA websites and advertisers began their “flight to quality,” rooting out questionable websites from their plans. Clearly, ensuring that advertisers only pay for inventory on real websites is a good thing. Not only should advertisers’ outcomes improve, focusing media spend on quality content ensures that publishers with integrity earn revenue, supporting their businesses and giving audiences better experiences and better information.