Novartis: Digital Marketing in the ROI Age

Wed, 20 Jul 2011 00:00:00 -0400
Event Recaps

Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.