Retail Media Networks: Forced Marriage or Perfect Partnership?

Wed, 15 Mar 2023 00:00:00 -0400
Event Recaps

What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of members’ usage, attitudes toward, and future intentions regarding RMNs, followed up by qualitative interviews with senior marketer members to gain additional learning, insights, and context.