The Non-Negotiable Drivers of Success Leveraging AI and Data in 2026

Tue, 20 Jan 2026 00:00:00 -0500
Leading Edge

AI is evolving from simple automation to intelligent orchestration when data is leveraged correctly. It's no longer about replacing repetitive tasks; it's about creating systems that surface the "next best option" and transform unstructured data into real-time decisions. To stay competitive, agencies need to focus on three game-changing trends: AI-driven orchestration, unified data as the foundation for alignment, and the shift from efficiency to effectiveness in go-to-market strategy.