In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers

Mon, 13 Jan 2014 00:00:00 -0500
Google

Beauty shoppers sort through an overload of products to find those that help them look and feel their best. How do they choose what and where to buy? Millward Brown Digital and Google found that shoppers are constantly researching, and many start their journey undecided on what brand they’re going to buy.