Harnessing the Power of New Media Platforms for More Effective Marketing

Fri, 19 Oct 2007 00:00:00 -0400
Research Reports

The results of an Association of National Advertisers (ANA), Guideline Inc. and BtoB Magazine survey of both business-to-business and business-to-consumer marketers to explore the use of new media platforms, such as search, social networks, user-generated content, podcasts, blogging and more.