How Whirlpool Leveraged VR

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

Whirlpool Shopper’s solution sought to fundamentally change how we collectively think about shopper marketing in the category. By using advanced behavioral targeting, Whirlpool Shopper would understand what caused someone to start shopping for appliances and tailor the ads they see based on what they were shopping for.