Amazon Revisits Its "5-Star Theater" Holiday Campaign

Fri, 14 Nov 2025 10:00:00 -0500
Marketing News

Amazon is making a return engagement for its 2024 holiday campaign, "5-Star Theater." The e-commerce giant on Monday released this year's iteration, starring actor Benedict Cumberbatch reading zany yet complimentary customer reviews on various products. The marketing effort is designed to help holiday shoppers find presents for everyone on their gift list.