The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media | ANA Marketing Knowledge Center

Wed, 10 Feb 2016 00:00:00 -0500
Event Recaps

Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.