These Four Factors Drive Your Brand’s Purpose Score

Fri, 09 Sep 2022 00:00:00 -0400
Podcast Clips

Chip Walker, head of strategy at StrawberryFrog, joins Beyond Profit host Ken Beaulieu to discuss his company’s study, Purpose Power Index, and specifically, which four factors are the most important in influencing how consumers and employees perceive your brand’s commitment to its purpose.