L'Eggo with Eggo: The Campaign That Helped Parents and Kids Love Breakfast

Sat, 27 Aug 2022 00:00:00 -0400
Internationalist Innovation in Media

COVID-19 proved to be a booster for the frozen breakfast category. Eggo was no exception to this growth, with new buyers taking Eggo’s penetration to its highest. Its 2021 challenge? Keep those newly acquired buyers, retaining household penetration among parents, and fueling their love for Eggo.