Insight to Help Advance Digital Marketing

Thu, 05 Dec 2013 00:00:00 -0500
BMA Buzz

The B2B industry can be an opaque environment, says Fran Brosan, chair of UK-based digital marketing agency Omobono. In 2011 the company launched a research initiative to shed light on industry norms and best practices. This year, the agency partnered with the BMA to produce a U.S. version of its digital benchmarking report.