Car-X Case Study—Using Research to Produce Most Cost Effective Campaigns

Thu, 10 Sep 2009 00:00:00 -0400
Event Recaps

Rich Brayer, vice president of marketing at Car-X, and Gregg Stewart, SVP of interactive at TMP Directional Marketing, shared a case study on how they were able to use comScore/TMPDM research to realign Car-X's marketing program and produce more cost effective results.