Implementing a Data Privacy-Resilient, Cross-Channel Impact Measurement Solution

Thu, 29 Oct 2020 00:00:00 -0400
Event Recaps

Michael Cohen, Chief Data and Technology Officer at Marketing Evolution, and Melissa Hopkins, CMO at Optus, presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes to data-sharing policy.