3M Drives Marketing ROI Through Personalized Content Programs and Multichannel Buyer Engagement

Thu, 23 Jan 2014 00:00:00 -0500
Event Recaps

Raj Rao, vice president of global eTransformation at 3M, and Joe Rohrlich, vice president of client success at Bazaarvoice, discussed the world-class marketing tools 3M is deploying for SEO, marketing automation, buyers’ reviews, responsive design, and dynamic content personalization, and how these are allowing faster response to empowered customers.