Invest, Don't Buy: A Smarter Way to Sponsor

Tue, 26 Jul 2011 00:00:00 -0400
Event Recaps

Emily Rogers, President, IEG Consulting Group, moderated a panel discussion with Jon Levine, Vice President, Global Experiential Marketing, Xerox Corporation; Mike Kelner, Senior Director, Sponsorship Marketing, Fidelity Investments; and Andrew Kritzer, Associate Vice President, Strategic Marketing and Communications Division, Sharp Electronics Corporation, about smarter ways to sponsor by making investments instead of buying.