Synthetic Audiences Could Mean Fewer Campaign Misses

Tue, 09 Jun 2026 00:00:00 -0400
Pulse

Synthetic audiences, predictive planning, and organizational redesign are reshaping how marketers approach artificial intelligence (AI) — but most teams are still using it for isolated tasks. Shiv Gupta, founder and CEO of U of Digital, explains where the capability gap is widest and why closing it may require more than new tools.