7UP Mix It Up a Little at Hy-Vee

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

In 2016, DPSG begin building a marketing relationship with Hy-Vee with smaller tactical shopper programs. Due to their love for 7UP, it was the perfect brand to take our relationship to the next level and show the impact a 360 shopper marketing program could have.