A 'Healthier' Sports Drink, Backed by Stephen Curry and Michelle Obama, Hits the Market

Tue, 01 Apr 2025 14:00:00 -0400
Marketing News

PLEZi Nutrition, the wellness-focused beverage company cofounded by former First Lady Michelle Obama, has teamed up with NBA star Stephen Curry and entrepreneur Ayesha Curry to create PLEZi Hydration, a low-sugar and sodium-sports drink. The drink joins the line of more nutritious beverage alternatives that appeal to the increasingly health-conscious consumer.