Rapid Change as an Opportunity for Growth and Leadership: A Quintiles Case Study

Tue, 25 May 2010 00:00:00 -0400
Event Recaps

Millie Tan, CMO and SVP, Quintiles, and Allison Womack, managing director, Doremus New York, discussed how Quintiles, a biopharma partner company, consolidated their four disparate brands under one umbrella to create a new biopharma category and a new Quintiles communications platform.