State of Marketing 2012: The CMO Council Calls 2013 "The Year of the Marketer"

Fri, 01 Mar 2013 00:00:00 -0500
The Internationalist

Headlines continue to ask about the life expectancy of the CMO, many times questioning if the position and the title should still exist. However, the CMO believes that is long past, and states inequitably that 2013 will be the year of the marketer.