How B2B Customers Like to Get Their Information

Wed, 03 Mar 2021 00:00:00 -0500
B2B

A new report explores the “consumption gap,” or the time between when content is requested and the moment it’s opened for consumption, and how this varies according to job title. As B2B buyers become even more elusive, it’s incumbent upon marketers to distribute their content more strategically and strengthen their measurement efforts.