CMO Perspective: A Creative Wave in Financial Services

Thu, 03 Jan 2008 00:00:00 -0500
Leading Edge

The CMO of Bank of America and President of BoA Northeast Anne M. Finucane draws on an ad agency background to promote innovative customer connections. "Do I think marketing is a core competency of banks?" Finucane asks. "Well, I think there has been more recent recognition among financial institutions that it is absolutely critical to growth. With the consolidation in our industry and broadening of products, services, and delivery channels, competition has escalated. Distinguishing ourselves from the competition requires operational excellence — and innovative, effective marketing."