It’s About Time: How Consumers Connect with Content

Wed, 02 Oct 2019 00:00:00 -0400
Event Recaps

Jill Siegel, AVP of business intelligence at Xandr, shared original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiments on advertising, and how brands and marketers can tap into new consumption patterns to make their messages stand out.