The Values-Motivated Consumer: Building Brands by Separating Myth from Reality

Thu, 24 Mar 2022 00:00:00 -0400
Event Recaps

No matter where you look, there is a survey that says consumers are ready to take dramatic action based on their social values. This session separates myth from reality based on research and analysis of today’s “values-motivated” customers and the evolving nature of tomorrow’s consumers.