Personalization Ideas for Promotion-Addicted DTC Retailers

Wed, 13 Apr 2022 00:00:00 -0400
Leading Edge

New research from Sailthru and Coresight Research indicates that retailers, specifically DTC brands, lean on targeted promotions 20 percent more than other retailers. With wild success using promotion-driven display advertising on sites like Instagram, it’s no surprise that DTC marketers favor the same concept on channels like email and SMS.