Why Direct Mail Is Evergreen: How Data Driven Marketing Engages Consumers

Thu, 24 Oct 2019 00:00:00 -0400
Event Recaps

Direct mail has been with us since before we were born. In this session, explore how brands are using data to ensure their creative and messaging engages their customers, what they are thinking as they develop their campaigns, what pitfalls they have experienced, and how they were able to adjust.