Rest in Peace, Choco Taco

Tue, 09 May 2023 00:00:00 -0400
REGGIE Awards

When the Choco Taco discontinuation news hit, public backlash was quick and severe. Klondike took back the narrative by putting a twist on the iconic Klondike jingle to ask, “What Should WE Do with the remaining 912 Choco Tacos?” and turning the most hateful social comment into the brand’s hero moment.