How the Industry Is Reacting to Google’s Latest Cookie Bombshell

Fri, 26 Jul 2024 00:00:00 -0400
Pulse

After years of deliberation, numerous extended deadlines, and a handful of shelved solutions, Google has announced that it won’t be killing the cookie after all. The U-turn comes a number of months after the deadline was once again extended, this time in response to concerns from the U.K. Competition and Markets Authority (CMA).