Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions

Tue, 31 Jan 2012 00:00:00 -0500
Event Recaps

Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.