Gen Z Fashion Fans Outgrow TikTok: The Generation that Demands Authenticity and Credibility

Mon, 31 Mar 2025 00:00:00 -0400
Pulse

A generation that is often viewed as impulsive, immature, and naïve, Raptive has proven with its new study, “DECODING GEN Z: The New Rules of Digital Trust and Influence,” that gen Z has outgrown these stereotypes. Gone are the days of trendy, TikTok-influenced purchases, especially when it comes to fashion. Instead, gen Z are making informed purchases using the open web and turning toward authentic content creators with honest reviews and recommendations.