Powerful Content Partnership: How to Elevate Your Brand with Black and Urban Audiences

Sun, 04 Nov 2018 00:00:00 -0400
Conference Session Videos

aspire TV’s Melissa Ingram, General Manager and The Home Depot’s Melissa Brown, Senior Manager, Marketing, shared how their brands strategically focused on lifestyle (a big new opportunity for effectively reaching black and urban viewers), relevant content integration, and activating on the consumer insight research that guided their initiative.