5 Things That Should Guide Your 2023 Brand Strategy

Thu, 05 Jan 2023 00:00:00 -0500
Leading Edge

The pandemic forced brands and business leaders to acknowledge just how little control they have over the direction and rate at which their enterprises evolve. Representing the single greatest impetus for forced evolution in modern times, COVID-19 pulled the tablecloth out from under all of us. Some shattered. Some tipped over. And some stayed standing, thanks to a surer footing and better position than their counterparts.