Measuring the Other ROI: Return on Influencer

Tue, 10 Dec 2019 00:00:00 -0500
Event Recaps

In this session, learn about a new attribution model for influencer marketing for what was once an industry that could merely report back basic impression metrics. It's now come full circle with the ability to tie influencer campaigns to in-store foot traffic, sales, TV tune-in, and more.