Shaping the Future of Enterprise Growth

Mon, 27 Apr 2026 00:00:00 -0400
CMO Content

This presentation centered on the thesis that AI must be positioned as a growth strategy — not merely a productivity or cost-cutting tool. Drawing on an analysis of 190+ companies across five years of data, PwC made the case that leading marketers who excel across creativity, execution, brand strength, and marketing ROI deliver 68% greater total shareholder return than laggards.