Self-Regulation in the Beer Industry: Evolution of the Advertising and Marketing Code and Approach to New Media

Fri, 13 Jun 2025 00:00:00 -0400
Event Recaps

For over 90 years, self-regulation of advertising has been a hallmark of the beer industry. General Counsel for the Beer Institute Mary Jane Saunders shared background about the evolution of the Advertising and Marketing Code as well as the beer industry’s approach to new media.