New ANA Report: Widening Gap in Programmatic Advertising Spending

Tue, 02 Jun 2026 00:00:00 -0400
Marketing News

A widening 21.9-point gap now separates top and lower programmatic performers, with higher-performing advertisers converting 54 percent of spending into qualified impressions. The ANA's Q1 2026 "Programmatic Transparency Benchmark" suggests quality governance — not cost — may be the defining factor in programmatic efficiency.