What the 'Total Experience' Means for Marketers

Fri, 13 Oct 2023 00:00:00 -0400
Trends and Technology

Companies can no longer approach customer experience (CX) as one person's or department's job, according to Neil Dowling, CMO and global alliances lead at the global experience company Rightpoint. If companies are siloed, true measurement is narrow and makes enhancing the customer experience a bigger challenge.