Current ANA Initiatives

Wed, 13 May 2020 00:00:00 -0400
Event Recaps

Despite the coronavirus and resulting lockdowns, ANA continues to develop initiatives to assist our members and further improve the climate for advertising and marketing. ANA's Bill Duggan briefly discussed three initiatives: (1) media transformation, including a recommendation to push back the television upfront; (2) data sources for media buying; and (3) influencers.