Kellogg Company: Campaign Optimization in a Real-Time World

Wed, 17 Aug 2011 00:00:00 -0400
Event Recaps

Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.