A Data-Driven Approach to Concerns About the Risk of Content-Adjacent Ads

Tue, 04 Oct 2022 00:00:00 -0400
Event Recaps

Meta’s Kumi Harischandra and Neurons’ Mike Storm walked through some of the research their organizations have partnered on to measure the effect that ads adjacent to risky content have on brand value and to provide brand partners with a deeper understanding of how content adjacency does or doesn’t affect their business.