Habitat for Humanity: Living Your Brand Purpose Through Partnerships

Wed, 20 Jun 2018 00:00:00 -0400
Event Recaps

In this session, Allison Green, director, cause marketing & workplace giving, provided an overview of the organization's "Home is the Key" campaign, which brought together sponsors, celebrities and community leaders to build homes, raise funds, and speak out about the need for affordable housing. Katy Romero, energy partnership marketing lead at nest, also shared how nest is leveraging the partnership with Habitat to drive brand love through purpose.