Leveraging Micro-Influencers for Targeted Audience Engagement and ROI

Thu, 25 Apr 2024 00:00:00 -0400
Event Recaps

Brian Godfrey from Scotts Miracle-Gro and Megumi Robinson from Belle Communication shared insights on using micro-influencers to reach niche audiences and drive lower-funnel ROI, highlighting the success of a pilot campaign for Ortho.