The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community

Wed, 27 Jun 2012 00:00:00 -0400
Event Recaps

Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.