Are B2B Marketers Relatable? Their Future May Depend on It

Wed, 24 Sep 2025 00:00:00 -0400
B2B

A new study released by several major marketing organizations upends the conventional wisdom that B2B purchasing decisions are driven by rational factors, such as product features and price points. The study underscores the growing need for B2B brands to practice a more human-centric, network-driven approach to marketing.