DPAA: Media Behavior Institute on USA Touchpoints

Mon, 03 Dec 2012 00:00:00 -0500
Knowledge Partners

Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.