Elevating Brand as a Driver of Enterprise Value

Tue, 21 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Advertising Financial Management Conference, Alfred DuPuy and Laurence Newell of Brand Finance presented a framework for quantifying brand value and translating marketing investments into financial terms. Their session demonstrated how strong brands drive customer preference, revenue growth, profitability, lower financing costs, and long-term shareholder value.