The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices

Thu, 27 Jan 2011 00:00:00 -0500
Event Recaps

Christine Kubisztal, manager, media strategy and service, Walgreen Company, and Michael Teicher, executive vice president, Warner Brothers Domestic TV Distribution, discussed how they use state-of-the-art neuroscience research to measure the effectiveness of branded integrations.