Approaches to Social Commerce

Wed, 06 Mar 2024 00:00:00 -0500
Event Recaps

At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.