LEGO Constructs New Ad Campaign to Inspire Young Girls

Thu, 05 Jun 2025 17:00:00 -0400
Marketing News

LEGO on Wednesday announced the launch of its ad campaign, "She Built That," which is designed to empower young girls to become builders, innovators, and creators. The campaign comes alongside a LEGO Group polling showing that most adults believe society still views boys as naturally better builders than girls.