2026: The Year Media and AdTech Myths Finally Collapse

Wed, 11 Feb 2026 00:00:00 -0500
Leading Edge

AI has dominated every annual round of predictions the past few years, and 2026 won’t be any different. But the real story isn’t about more AI — it’s about the industry myths that AI will soon expose. For all the talk of omnichannel strategies, search optimization breakthroughs, seamless programmatic automation, and clean buy-side/sell-side roles, the reality is that none of these narratives will survive contact with what’s coming next.