How Michelin Leveraged Influencers, Media, and Events to Showcase Its Sustainability Efforts

Thu, 05 Jun 2025 00:00:00 -0400
REGGIE Awards

For the “Michelin Sustainability Summit,” the brand invited a group of influencers and key media members to Sonoma Raceway in California for a weekend of test drives, fine dining, and immersive content, all meant to showcase how Michelin is working toward a more sustainable future.