Why B2B Customer Onboarding Falls Short

Wed, 28 May 2025 00:00:00 -0400
B2B

For B2B marketers, customer acquisition is hard enough, with buyers traveling about 70 percent of the way through the buying journey before they contact a sales rep. Now, as a new cohort of B2B buyers takes charge and purchasing by committee grows, the pressure is on marketers to simplify their onboarding strategy.