SMS Marketing: Blending Content, Engagement, and Revenue

Wed, 06 Nov 2024 00:00:00 -0500
Event Recaps

This session dove into the Carolina Hurricanes' text message strategy, which emphasizes content and responsiveness as much as sales-focused messaging. In the first seven months since launch, the organization has seen a 3:1 ROI via text messaging, branching out from the traditional use of an SMS platform.