The Psychology Behind CTV Advertising

Wed, 22 Jan 2025 00:00:00 -0500
Pulse

The average hours of viewing for CTV viewership are steadily on the rise. That’s according to “The CTV Trends Report 2024” from Wurl, a CTV platform focused on advertising, marketing, and distribution. In a conversation on the key revelations from the report with Ron Gutman, the CEO of Wurl, he notes that many of the findings, such as an uptick in viewership of holiday channels in May and the most frequently scheduled genre across FAST TV being reality TV, have to do with a key social science field — psychology.