Nobody Fits You Like Lane Bryant

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Lane Bryant was the first specialty store that focused on a 'hard to fit' plus-size woman. Recognizing that there was a brand stigma, Lane Bryant introduced Cacique, their sexy intimates line. Our message that sexy is not a size was widely embraced and Cacique sales soared.