Case Study: Adding Shazam to Your Marketing Strategy

Wed, 08 Feb 2012 00:00:00 -0500
Event Recaps

David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.