When B2B and B2C Collide: Best Practices in B2B2C Marketing

Tue, 05 Dec 2023 00:00:00 -0500
Event Recaps

Marketers often view their work through the lens of strictly B2B or B2C. But as the digital landscape evolves, it is more important than ever to know what motivates and influences a company’s strategic value and how targets' purchase decisions are made.