Four Tips for Finding Your Most Valuable Direct Mail Audience

Thu, 02 Jan 2025 00:00:00 -0500
Training Takeaways

To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.