Boosting Marketing Effectiveness Through Risk-Taking

Thu, 30 Oct 2025 00:00:00 -0400
Event Recaps

During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.