Bloomberg Media: Your Customers Want ESG to Change the World

Thu, 28 Apr 2022 00:00:00 -0400
Partner Content

In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.