Brands Catch the Micro-Influencer Wave

Fri, 25 Feb 2022 00:00:00 -0500
Trends and Technology

Influencer marketing is expected to grow to more than $4 billion this year, according to a recent study, with micro influencers leading the charge. Finding micro influencers begins with identifying creators whose audiences align with a brand's target audience and who have a strong affinity for a company's product and services.