Mower: How B2B Audiences Sniff Out the BS in Your Brand Stories

Tue, 05 Nov 2019 00:00:00 -0500
Partner Content

With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.