Are B2B and B2C Marketing and Brand Evolution Really Different?

Wed, 25 Oct 2023 00:00:00 -0400
Event Recaps

The principles of marketing, technically, are no different for B2C and B2B customers. Tony Ezell, EVP and president of North America and CMO at BD, a global medical technology company, shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.