A Happy Medium in the Agency Search Process Is Still Hard to Find

Wed, 18 Jan 2023 00:00:00 -0500
Trends and Technology

While there were many points of agreement between clients and agency prospects, sharply different views emerged in multiple areas including IP ownership, budget size, and establishing a timeline for success, according to a recent ANA/4A's survey. Industry observers say the solution to many of the issues that pit agencies against their clients often comes down to overcoming the lack of clarity in communication between the two parties.