How Extended Payment Terms May Affect Agency Relations

Fri, 24 Nov 2023 00:00:00 -0500
Trends and Technology

Saying that they face a seemingly endless threat of a recession along with financial pressures from upper management, client-side marketers continue to ask for extended payment terms, putting the squeeze on creative services firms. But agencies are pushing back, as the 4A's insist on in a recent report that agencies only accept 30-day payment terms.