Powering Brand Impact from Super Bowl to Olympics: Inside NBCU’s Legendary February

Tue, 07 Apr 2026 00:00:00 -0400
Webinar Rewinds

Fresh off Legendary February, Matthew Gottlieb, SVP, insights and measurement, NBCUniversal Advertising & Partnerships, took an inside look at how an unprecedented 17-day stretch — spanning Super Bowl LX, NBA All-Star Weekend, and the Milan Cortina Winter Olympics — delivered real results for advertisers.