The Rise Above ‘Ordinary Laminates’

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

In a struggling category, Pergo launched an innovative, astoundingly durable laminate flooring product that demanded a higher price - and a message that separated them from "ordinary laminate." Through extreme performance challenges, we showcased this unsurpassed product durability and justified a premium price.