The Psychology of Choice

Thu, 16 Jan 2025 00:00:00 -0500
Leading Edge

Marketers spend a lot of time thinking about customers as well as navigat¬ing through complex professional relationships, so understanding the psychology of choice can not only illuminate the cognitive biases and factors influencing people’s decisions but also provide valuable perspectives for both consumers and business leaders. Moreover, marketers can leverage this understanding to design more effective strategies that resonate with their target audiences and stakeholder groups.