How Advertisers Run Up the Score with March Madness

Mon, 30 Mar 2026 00:00:00 -0400
Trends and Technology

For all its excitement, March Madness can be tricky for brand advertisers to navigate, given the multi-week format, unpredictable outcomes, and inevitable upsets. The key for marketers is to harness the entire tournament to deliver relevant messages that capture the spirit of the event.