Treasury Wine Estates: Wine and the Hispanic Market

Thu, 05 May 2011 00:00:00 -0400
Event Recaps

Peter Willmert, director, marketing, Beringer Vineyards, Treasury Wine Estates, and Elizabeth Barrutia, founder and president, BARU Advertising, discussed the Beringer brand's unique marketing strategy which utilized a targeted and culturally inclusive multi-platform campaign in order to reach the growing number of Hispanic wine drinkers.