The Influencer Conundrum — Who Do You Choose?

Tue, 07 Jan 2014 00:00:00 -0500
MediaPost

In 2013, influencer marketing was top of mind, and in 2014 getting to influencers remains an important goal. The latest research tells us that 74 percent of marketers plan to deploy influencer marketing in the next 12 months. But what exactly is an influencer, and what exactly does influencer marketing do for your brand?