The Edelman Longevity Lab Launches 'The Power of 55'

Fri, 21 Nov 2025 10:00:00 -0500
Marketing News

The marketing industry's approach to the 50-plus crowd is old and in the way, and Edelman wants to do something about it. Edelman's Longevity Lab on Wednesday launched The Power of 55, a list of creators over the age of 55 who will be tasked with developing the most effective ways for brands to engage with the cohort.