Experiential Marketing Measurement: How Coca-Cola Measures Emotional Impact and Brand Lift

Wed, 28 May 2025 00:00:00 -0400
Event Recaps

In this session, learn how Coca-Cola has implemented a cutting-edge approach to evaluate the effectiveness of its experiential marketing events. These insights provide a deeper understanding of emotional engagement, brand relevance, and shifts in consumer behavior — including purchase intent.