Super Bowl Ads Shouldn't Cost Us Our Planet

Mon, 06 Feb 2023 00:00:00 -0500
Leading Edge

Did you know a 30-second spot at this year’s Super Bowl will cost advertisers over $7 million?

It would be surprising if you hadn’t. It’s an increasing figure that gets rolled out every time Super Bowl Sunday comes into view – usually accompanied by incessant chatter and collective head scratching in the press about whether it’s worth brands paying such an eye-watering number for their golden ticket to the Big Game.