TikTok’s Ramadan Retail Revolution

Wed, 20 Aug 2025 00:00:00 -0400
Smarties Awards

The Ramadan Ekstra Seru campaign redefined Indonesian e-commerce by integrating TikTok’s Shoppertainment with Tokopedia’s marketplace. This innovative synergy expanded seller reach, increased consumer engagement, and boosted sales, setting a new standard for live shopping and cross-platform advertising.