TV Ratings Tumble for the Grammys

Fri, 07 Feb 2025 15:00:00 -0500
Marketing News

The decline for this year's Grammys reverses a three-year trend of steadily rising ratings for the broadcast, following the COVID-19 pandemic, culminating in nearly 17 million viewers. But this year's ceremony was marred by the Los Angeles-area wildfires, which forced several of the major music companies to cancel their plans and instead allocate resources to help those affected by the wildfires.