Fender Musical Instruments: Building Market Confidence through Consumer Engagement

Wed, 20 May 2009 00:00:00 -0400
Event Recaps

Richard McDonald, senior vice president of global marketing, Fender Musical Instruments, discussed how Fender meets the challenge of balancing a 60-year legacy with brand relevancy by developing innovative consumer and retail programs that engage consumers in authentic and powerful ways, while constantly advancing a vital brand heritage.