Winning Strategies with Online Video for B-to-B Marketers

Tue, 28 Sep 2010 00:00:00 -0400
Event Recaps

Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.