How Hot Pockets Is Reaching Gen Z Consumers Through Gaming

Thu, 02 Dec 2021 00:00:00 -0500
Event Recaps

Nestlé USA's Bryan Waddell discussed how Hot Pockets doubled down on its investment in esports and gaming and launched Pockets 4 Bits, a campaign that rewarded gamers with Twitch Bits and ignited the brand's strategy in engaging with the teen and young adult demographics.