Modelo Celebrates Its Centennial

Thu, 18 Sep 2025 16:00:00 -0400
Marketing News

Modelo is celebrating its 100th anniversary with a valentine to the Hispanic community, which has played a key role in the beer brand's success since launching in Tacuba, Mexico, in 1925. "Thank You for 100 Years of Modelo" features several activations across markets in which Modelo has cultural roots and large fan bases.