The Marketing Organization: Recent Trends and Future Directions

Wed, 06 Feb 2008 00:00:00 -0500
Research Reports

This white paper presents the results of an ANA/Guideline survey designed to answer key questions related to marketing organization including, how has the organizational structure of the marketing function been changing in the past several years? is the marketing function becoming more centralized or more decentralized? and is it becoming more or less integrated?