Inside The Esurance Sponsorship Strategy

Wed, 21 Jun 2017 00:00:00 -0400
Event Recaps

Esurance, the direct-to-consumer insurance company is taking a "less is more" approach to sponsorship as it looks to engage consumers in the digital realm. Recently the brand has reduced its sponsorship portfolio from roughly 30 properties to three national platforms: Major League Baseball, South by Southwest and the NFL San Francisco 49ers. In this session, attendees heard about the strategy behind the change.