Coke Brings Roller Skating to Lollapalooza

Thu, 15 May 2025 00:00:00 -0400
REGGIE Awards

To engage gen Z consumers at Lollapalooza, Coca-Cola created “Coke Studio Roller Ring” — a high-energy, nostalgia-infused activation that celebrated music and movement while bringing the Coca-Cola experience to life in an unforgettable way.