From Distrust to Influence: How Advertisers Can Rebuild Consumer Confidence

Mon, 12 May 2025 00:00:00 -0400
Leading Edge

Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren’t just caught in the crossfire – they’re often funding the very problem they need to solve.