Ebiquity: Getting Measurement Right in the Digital Age

Tue, 25 Feb 2020 00:00:00 -0500
Partner Content

CMOs need a robust and modern approach to marketing measurement, independent of any of the commercial interests in the ecosystem. To achieve meaningful progress, there are four critical dimensions to measurement that marketers must now master: commerciality, quality, frameworks, and testing. While the industry is making progress in building a universal solution, here’s what marketers can do now.