Google’s Four-Step Plan to Leverage Data in B2B Audience Activation

Thu, 26 Feb 2026 00:00:00 -0500
Event Recaps

During a B2B Data Excellence Committee Meeting, Google’s Jiaxi Zhu examined how B2B organizations can move beyond static, spend-based models to rich, forward-looking segmentation frameworks that inform smarter marketing engagement, align activation across sales and support, and deliver more consistent customer experiences.