Report: Buyers Continue to Shift Their Ad Dollars to Streaming TV

Tue, 19 Aug 2025 17:00:00 -0400
Marketing News

Streaming continues to gain ad revenue at the expense of linear TV, according to a new study. "The 2025-2026 Primetime Upfront: The Shift Continues" found that streaming rose to $13.2 billion for this year's TV upfront season, a 17.9 percent boost from the previous upfront.