Brands Dial Up Their SMS Marketing Efforts

Fri, 28 Jun 2024 00:00:00 -0400
Trends and Technology

The level of real-time personalization and immediacy has made SMS marketing an increasingly important marketing tool for more and more brands. But as companies ramp up their investments in SMS marketing, they have to make sure to avoid a one-size-fits-all approach when targeting consumers and be cognizant of new regulations for the channel.