Programmatic Transparency Benchmark: Q1 2026 Benchmark Findings

Mon, 01 Jun 2026 00:00:00 -0400
Research Reports

The Q1 2026 Benchmark shows a readjustment in price following the volatility of Q4 2025: overall efficiency has rebounded, but the market is becoming more divergent. Gains in TrueAdSpend were driven by improvements in delivery quality rather than transaction cost reductions as media CPM price pressures eased.