Trusting Your Insights: A Success Story from Sun Life Financial

Tue, 24 Apr 2012 00:00:00 -0400
Event Recaps

William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.