Can Marketers Turn the Page When It Comes to Engaging Older Consumers?

Mon, 06 Apr 2026 00:00:00 -0400
Trends and Technology

Today's older consumers not only are digitally savvy and have more buying clout, but their behavior is changing dramatically. Nonetheless, marketers continue to underestimate older demos, costing them dearly and putting them at a disadvantage for the future.