How Hellman's Uses B2B Influencer Marketing to Reshape Engagement

Thu, 11 Dec 2025 00:00:00 -0500
Conference Session Videos

In this video, Unilever’s Nikhil Pandey reviewed Hellmann’s first-ever influencer marketing campaign, created in collaboration with celebrity chef Matty Matheson and designed to help the mayonnaise brand recapture some lost market share among restaurant operators.