Using Data-Driven Marketing to Map the Soldier’s Journey from Awareness to Enlistment

Thu, 11 Sep 2025 00:00:00 -0400
Conference Session Videos

How do you transform a fleeting impression into a life-changing decision to serve? In this session, speakers unpacked how the U.S. Army Enterprise Marketing Office (AEMO) uses analytics to illuminate every step of the prospect journey — from awareness and digital engagement to contract signing.