Cottonelle - Better Together

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

Cottonelle set out to change the toilet paper shopping experience. Its goal was to increase quality support and brand dollar volume 20 percent and 5.6 percent respectively. The brand achieved and exceeded objectives resulting in 23 percent increase in quality support and 5.95 percent in brand dollar volume.