Think Made for Advertising Sites Are Bad Now? AI Will Make Them Much Worse

Tue, 05 Dec 2023 00:00:00 -0500
Leading Edge

In its audit of the programmatic supply chain, the ANA found that 21 percent of ad impressions landed on made for advertising (MFA) sites — content farms designed solely to syphon ad spend — wasting a stunning $13 billion a year. Such sites typically rely on low-paid labour to churn out web pages, but the proliferation of generative AI platforms such as ChatGPT could send production into overdrive.