How Allstate Uses Tactile Printing to Lift Direct Mail Response

Wed, 22 Feb 2023 00:00:00 -0500
Webinar Rewinds

The use of tactile printing is becoming more and more common in direct marketing. Allstate shared a test showing that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.