The State of B2B Pipeline Growth Report

Mon, 23 Jun 2025 00:00:00 -0400
Knowledge Partners

Demand Metric and Pipeline360 surveyed 400+ B2B marketers across the US and UK, and the message is clear: alignment between sales and marketing is the strongest predictor of pipeline success. Optimizing channels, leveraging AI, and getting lead quality right are mission-critical in a resource-constrained environment.