The Purpose-Profit Disconnect Is a Myth and the Data Proves It

Tue, 28 Jun 2022 00:00:00 -0400
Event Soundbites

Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.