Finding the Middle Ground for CTV Supply Path Optimization

Fri, 28 Apr 2023 00:00:00 -0400
Leading Edge

A riff has emerged within the industry when it comes to the reality of connected TV (CTV) inventory. On one side, we’re hearing many of the industry’s ad tech providers — the ones that sit between CTV publishers and advertisers — tout the growing fragmentation and complexity of the space as a demonstration of the need for their services to connect brands and agencies to disparate supply.