No Logo, No Team, No Problem: How San Diego FC Launched a Brand Strategy Hinged on Community

Thu, 17 Jul 2025 00:00:00 -0400
Event Recaps

In this session, hear how San Diego's new MLS team was launched without revealing the name, logo, or details, while generating excitement and engagement. The campaign ignited a community-driven movement that had SDFC’s fanbase gearing up for the launch before it officially took place.