Simulmedia: Today’s Masters of TV Advertising Depend On Audience Data

Tue, 23 Apr 2019 00:00:00 -0400
Partner Content

The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.