To Help Reignite Ad Council Jamaica, Just Look to the Past

Thu, 01 Nov 2012 00:00:00 -0400
The Internationalist

Sometimes you have to get out of your own country to be reminded of what really works in social marketing campaigns. George Perlov, Principal at George Perlov Consulting, conducted a series of interviews with stakeholders working in media, advertising, government, and corporations as well as at NGOs.