How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal

Wed, 12 Oct 2022 00:00:00 -0400
Conference Session Videos

In this video, Grubhub's Ben Whitla and Mark Feldstein from Known Studios discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.