Exchanges Are Cost-Efficient, but at what Cost?

Tue, 11 Feb 2014 00:00:00 -0500
MediaPost

Neustar’s Aggregate Knowledge released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion “ad events,” 61 billion impressions, and 10.5 million conversions across social media, exchanges, networks and portals.