Mucinex Casts a Spell with Penn & Teller and Delivers a 227 Percent ROI

Fri, 05 Sep 2025 00:00:00 -0400
In-House Excellence Awards

Facing declining market share due to shifting millennial and gen X purchasing habits, Mucinex launched a nostalgia-driven campaign to reconnect with its evolving audience, partnering with iconic entertainers Penn & Teller to stage a bold live demonstration in Grand Central Terminal.