Dunder Mifflin Paper Launch

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

A licensing deal made Dunder Mifflin Paper (of NBC sitcom fame) a reality. So when it came time to determine the launch strategy, only one question mattered: “What would Dunder Mifflin do?” The answer: It would clumsily attempt to leverage an overexposed pop-culture trend.