Is Internal Financial Pressure Forcing Questionable Media Buys? | On Scope

Wed, 08 Apr 2026 00:00:00 -0400
Podcast Clips

With new research from the ANA showing a growing investment in principal media, despite brand-side governance concerns, On Scope host Mike Berberich and show producer Ryan Dinger wonder if top-down organizational pressure might be forcing marketers to invest in media buys that they don’t have the utmost confidence in.