Media Rebates/Incentives Require Full Transparency

Mon, 16 Jul 2012 00:00:00 -0400
Leading Edge

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S.