How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort

Wed, 02 Nov 2022 00:00:00 -0400
Event Soundbites

Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.