Connecting the Chief Sustainability Officer with the Chief Marketing Officer

Thu, 11 Apr 2024 00:00:00 -0400
Leading Edge

As sustainability efforts of companies continue to grow, many chief sustainability officers are turning their attention beyond their immediate issues to look at their footprint in marketing and advertising. It can only be beneficial to connect efforts in our industry with those experts, especially in the definition of emissions when it comes to marketing and advertising. We spoke to Bill Wescott, managing partner at Brain Oxygen LLC about this.