Selecting a CDP Vendor for Email Marketing

Tue, 16 May 2023 00:00:00 -0400
Money Slides

Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).