Ally Bank’s Strategy for Authentic LGBTQ+ Marketing

Tue, 04 Feb 2025 00:00:00 -0500
Event Recaps

At the direction of its CMO, Ally Bank constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, senior director of marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy.