IEG: Transforming Sponsorships into Value-Creating Partnerships

Wed, 20 Jun 2012 00:00:00 -0400
Event Recaps

Lauren Ukman, chief executive officer, IEG, LLC, and Jim Andrews, senior vice president, content strategy, IEG, LLC, discussed the key value drivers that leading brands are leveraging to turn sponsorship and event marketing from an expense into an investment which can deliver real returns.