In-Game Ads Get More Play

Fri, 08 Mar 2024 00:00:00 -0500
Trends and Technology

In-game advertising is going exceptionally well. Retailers and major brands are expected to pour $7.9 billion into mobile gaming advertising in 2024, up from $5.5 billion in 2021. To maximize ROI, marketers will need to max out their user experience stats.