Google Ads, SEM, and AI: Best Practices

Thu, 09 Jan 2025 00:00:00 -0500
Leading Edge

The U.S. search engine advertising (SEM) market, dominated by Google Ads, continues to grow and is expected to reach over $136 billion US dollars by 2026, according to Statista. Although digital marketing involves a seemingly limitless and evolving landscape such as X competitors Thread and BlueSky, social commerce, marketing technology and data privacy, digital marketers will continue to invest in channels with proven return on investment, like SEM and SEO. In fact, according to Forrester’s 2025 Budget Planning Guide, “B2C marketing executives are more optimistic than ever about their marketing budgets: 92 percent plan to increase their overall marketing investment in the next 12 months.”