How Brands Navigate a Route for Direct Mail Marketing

Wed, 04 Dec 2024 00:00:00 -0500
B2B

Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail. And while the bulk of marketers are boosting their direct mail investments this year, per a recent study, they need to tread carefully due to a spate of postal rate hikes imposed by the United States Postal Service.