How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand

Mon, 22 Jul 2024 00:00:00 -0400
Leading Edge

When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.