The State of the Open Internet

Mon, 31 Mar 2025 00:00:00 -0400
Event Recaps

Jounce Media's Chris Kane studies the way that money moves from demand-side platforms (DSPs) to publishers in the programmatic ecosystem, a line of research that has yielded numerous insights, some of which he shared with his audience at the 2025 ANA Media Conference. The topics covered included the commodification of digital media, content velocity, and header bidding.