Always-On Boosting Breakthrough: How PepsiCo's Starry Delivered Double-Digit Brand Lift and Over 1 Billion Incremental Views

Wed, 10 Sep 2025 00:00:00 -0400
In-House Excellence Awards

PepsiCo’s team adopted a novel approach of using organic social performance to guide its decisions about what content to support with paid media, rather than committing media dollars from the outset.