Winning as a B2B Brand in the Age of Gen AI Search

Wed, 20 May 2026 00:00:00 -0400
CMO Content

B2B marketers are facing a defining inflection point: as generative AI search reshapes how buyers discover, evaluate, and trust brands, the playbook that worked yesterday is no longer enough. This presentation tackles the two most pressing questions CMOs are asking right now: how do we get cited in AI search results as click-through rates plummet, and how do we build authentic human connection when AI is the mediator?