Consumers Love Marketing Stunts — So Why Don’t More Brands Do Them?

Wed, 03 May 2023 00:00:00 -0400
Podcast Clips

Saul Colt, founder of the Idea Integration Co., discussed why he is a big fan of marketing stunts, noting that they are a powerful driver of word-of-mouth recommendations, which are perhaps the most powerful driver of sales and brand loyalty available to brand marketers.