Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to allow Duo to target former students who had lapsed in their learning with an unignorable push notification, projected onto buildings near their homes.