Coca-Cola Joins Booming Market for Prebiotic Soda

Tue, 18 Feb 2025 17:00:00 -0500
Marketing News

Coca-Cola is getting into the booming area of the prebiotic soda market, which is expected to reach $262.2 million by 2024 and $545.5 million by 2034, per Future Market Insights, while taxes on sugary drinks have cut soda sales by roughly a third. The launch is also an effort by Coca-Cola to grab some share from upstarts Olipop and Poppi, which are making a big splash in the market.