Decideware and Zoetis: Practical, Proven Success with AI in Marketing Procurement

Thu, 05 Dec 2024 00:00:00 -0500
Event Recaps

Steven Wales, Decideware's chief revenue officer, was joined by Diane Gibbons, global category strategy lead for marketing and media at Zoetis, to present a case study on the benefits and power of AI to drive action planning with agency partnerships.