The ANA 2021 Response Rate Report — Initial Findings

Thu, 03 Jun 2021 00:00:00 -0400
Event Recaps

In this session, get a preview of the ANA 2021 Response Rate Report, which explores why brands are leveraging direct mail, how direct mail response rates are being tracked, which formats perform the best, and how direct mail usage will evolve in the next 12 months.