Care Profiles by Whirlpool: How an Appliance Brand Proved Chores Are Sexy and Revolutionized Dating Apps

Wed, 03 Sep 2025 00:00:00 -0400
In-House Excellence Awards

Whirlpool's in-house agency WoW Studios created Care Profiles, an innovative social media experiment that transformed single men's dating app profiles to showcase them using Whirlpool appliances, proving that household chores are attractive and achieving 596.6 million impressions with a 426 percent increase in social engagement.