Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces

Tue, 30 Apr 2024 00:00:00 -0400
REGGIE Awards

To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.