A CMO’s Guide to Zero-Party Data

Wed, 12 Apr 2023 00:00:00 -0400
Leading Edge

By now, almost every CMO should have a mandate to acquire more first party data (if not, please call me ASAP). The impending doom of a cookieless future, coupled with iOS changes already in effect, and endless changes to privacy regulations, have marketers scurrying to solve how their brands will reach consumers effectively and in a personalized and relevant way.