The Purpose Era Isn’t Dead

Tue, 06 May 2025 00:00:00 -0400
Leading Edge

At its core, purpose is the reason a business exists at its highest level — anchored in a deeper human truth that extends to a social mission and, when most effective, unfolds alongside evolving expectations. It’s not static. And it’s not reserved for those who start perfectly or fully. Any brand’s purpose should exist to better serve its customer.