Moving Day

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

Every July in Canada, a cultural phenomenon happens. The people of Quebec move, not one by one, but all at once. Ikea saw this as an opportunity to demonstrate the brand's purpose, help move IKEA into the hearts and minds of all Quebecers, and move Quebecers into an IKEA store.