Can CEOs and CMOs Form a Better Union?

Fri, 19 Jan 2024 00:00:00 -0500
Trends and Technology

A new report from McKinsey & Co. reveals some sharp differences when it comes to how CEOs and CMOs understand the role marketing plays and how it contributes to the company's overall goals and objectives. There are several steps CMOs can take to bridge the divide, facilitated by strengthening communication and sharing a customer-centric vision for the company.