Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity

Mon, 25 Apr 2022 00:00:00 -0400
Leading Edge

As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.