How to Win Search When AI Writes the Rules

Fri, 12 Jun 2026 00:00:00 -0400
POVs

AI-driven search is reshaping how brands get found, with click-through rates dropping 34.5 percent when AI overviews appear. Marketers who still optimize for traditional keywords may be ceding the AI narrative to competitors and third-party sources. Don't fall into that trap by following the tips in this POV.