Disrupting a Category by Putting the Customer First

Fri, 17 Oct 2014 00:00:00 -0400
Event Soundbites

T-Mobile has single-handedly disrupted an industry through its "Un-carrier" strategy of defying "carrier" rules and putting the customer first. "Un-CMO" Mike Sievert discussed how the brand managed this massive turnaround and intends to continue shaking things up in the wireless industry.