System1: How Creative Consistency Can Work Magic for Brand-Building

Tue, 21 Jan 2025 00:00:00 -0500
Partner Content

Consistency has long been recognized as a driver of brand-building. Yet many brands struggle to embrace this principle, often succumbing to the allure of novelty or internal pressures to "reinvent." But a new report suggests consistency doesn't just sustain creativity, it can unlock exponential growth over time.