Brands Play Catch-up This Summer

Fri, 21 Apr 2023 00:00:00 -0400
Trends and Technology

As people gear up for the summer and look for outdoor activities, marketers need to find ways to turn in-person encounters into enduring relationships, both online and off. Brand managers need not access their playbook from summer 2019, as consumer expectations and behaviors have changed dramatically in the past three years.