How Doritos Disrupted Gaming

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

Doritos’s “Disruptor Series” was a nationally focused program designed to reach Doritos and gaming fans across the U.S. While still leaning into a strong base of gen Z consumers, the audience was comprised of gaming enthusiasts and those who consume gaming content as the company wanted to disrupt the gaming landscape.