Ford Motor Company: Measuring ROI on Branded Content

Thu, 12 Sep 2019 00:00:00 -0400
Event Recaps

In this session, Lisa Schoder, U.S. Media Intelligence and Strategic Planning Lead at Ford Motor Company will share how Ford measures and assesses the performance of their paid branded content with partner, Knotch. Knotch works with brands, not publishers, in order to give brands transparent control of their own data and insights.