Modernizing Motel 6 for the Modern Consumer

Thu, 07 Dec 2023 00:00:00 -0500
Event Recaps

Motel 6 entered its 60th year in 2022 with a new strategic vision and a fully modernized brand transformation that reinforces the brand’s purpose and solidifies the future as a company with a new brand strategy and identity. Jenna Berg unveiled the winning strategies behind Motel 6's successes.