Voya Makes a Name for Itself | ANA Insights

Thu, 17 Dec 2015 00:00:00 -0500
Leading Edge

When ING U.S. was rebranded as Voya Financial in the spring of 2014, the company launched a massive, well-orchestrated marketing campaign to reach all its stakeholders. Ann Glover, chief marketing officer at Voya, discussed the rebrand.