4 Compelling Ways to Make Your Newsletters Appeal to Gen Z

Wed, 09 Mar 2022 00:00:00 -0500
Leading Edge

The oldest gen Zers will turn 25 years old in 2022. That’s old enough to be starting their adult lives: buying cars, grocery shopping for themselves, and deciding where to get their news and entertainment. Email is already an important channel for gen Z.In a recent study by CM Group, 23 percent of gen Z obtains news and information from newsletters, the same as millennials.