A&W Breaks the Veggie Mold with Masala Burger Tailored for South Asian Vegetarians

Wed, 29 Oct 2025 00:00:00 -0400
Multicultural and Inclusive Marketing Awards

To reach an underserved South Asian audience, A&W launched a four-week integrated campaign spotlighting its new Masala Veggie Burger, using a mix of Hinglish and English creative, humorous storytelling, and bold visuals to position itself as the go-to brand for genuine vegetarian options.