Can Production Consultants Be Part of the Creative Solution?

Tue, 30 Jun 2020 00:00:00 -0400
Knowledge Partners

In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,