How Ford and Eminem Reignited Detroit

Wed, 28 May 2025 00:00:00 -0400
REGGIE Awards

Ford redefined itself as an innovation leader by transforming Detroit’s abandoned Michigan Central Station into a global mobility hub. Through a blockbuster concert, immersive museum, and inclusive summit, Ford rallied the community, attracted $1 billion in investment and reshaped perceptions of the brand and city.