Beyond Transaction Data: Wendy’s Playbook to Earn Relationships with Hispanic Consumers

Thu, 12 Oct 2023 00:00:00 -0400
Conference Session Videos

In this video, Wendy's Global CMO Carl Loredo discussed how his Cuban roots and multicultural marketing background drove the iconic QSR to embrace a challenger mindset and play the game differently — going beyond transaction data and passive listening to see consumers as individuals.