How Molson Coors Inserted Itself into a Cultural Moment Without Buying a Sponsorship

Sun, 25 Sep 2022 00:00:00 -0400
In-House Excellence Awards

When Molson Coors recognized that its Coors Banquet brand had become a key part of a hit TV show, the company sprang into action, inserting itself into the cultural moment while never actually paying for sponsorship or product placement.