What Are the Latest Marketing Trends in the Retail Industry?

Thu, 07 May 2026 00:00:00 -0400
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Retail marketing is entering a new era shaped by AI, omnichannel experiences, and retail media networks, according to PwC, Deloitte, and ANA research. These trends show how retailers are balancing in-store innovation, first-party data, and margin pressure while rethinking marketing models.