Brand Revenue: Measuring the Brand’s Ability to Impact Revenue

Wed, 01 Aug 2012 00:00:00 -0400
Insight Briefs

Written by the brand valuation experts at CoreBrand, this ANA Insight Brief looks at how successful branding strategies can impact a company’s overall market share and revenue. Topics covered include how branding drives marketing success, the importance of accountability in assessing brand value, and key data variables that need to be taken into account when looking at brand value.