How Chevron Lubricants and Quarry Leveraged ABM

Thu, 16 May 2024 00:00:00 -0400
Event Recaps

Walt Collier (Americas commercial sector manager at Chevron) and Peter Harrington (senior director demand marketing at Quarry) unpacked how they applied the eight tenets of account-based marketing (ABM) to make Chevron Lubricants’ first ABM campaign a big success.