Research Report: 2013 ANA Q4 Member Benchmarking Survey

Wed, 19 Feb 2014 00:00:00 -0500
Research Reports

This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).