Best Practices for Increasing MQL to SQL Conversions

Fri, 06 Dec 2024 00:00:00 -0500
Leading Edge

Every company’s marketing department works hard to funnel marketing qualified leads (MQL) to its salespeople. Ideally, sellers want every MQL to convert into a sales-qualified lead (SQL). Having an MQL to SQL rate of 100 percent is not realistic, but far too often, this number ends up being lower than it should be.