The Art and Science Behind Danone’s Social Strategy.

Thu, 13 Feb 2020 00:00:00 -0500
Event Recaps

Julie Kerkhof, Senior Director of Marketing at Danone North America, shared how the company’s biggest yogurt brand, Light & Fit, transformed its social strategy by leveraging a mix of marketing technology (insights, targeting, and analytics) and marketing instinct (fantastic storytelling) to reach its targeted audiences in new and engaging ways.