Research Report: Multicultural Marketing and Newer Media

Fri, 17 Dec 2010 00:00:00 -0500
Research Reports

An ANA survey finds that more than half of marketers are increasing investments in newer media platforms to reach multicultural consumers. Brands are using a variety of newer media tools to reach these consumers including their own websites, online ads on third-party websites, search engine marketing, and email marketing. These tools are used primarily for brand building and demand generation.