How Hellmann’s Proved Influencer Campaigns Aren’t Just for B2C Brands

Thu, 15 Jan 2026 00:00:00 -0500
Event Recaps

Unilever’s Nikhil Pandey joined an ANA 1-day conference on B2B influencer marketing to review Hellmann’s first-ever influencer marketing campaign, created in collaboration with celebrity chef Matty Matheson and designed to help the mayonnaise brand recapture some lost market share among restaurant operators.