Innovid: Why Prioritizing Personalization Is Paramount for Brands

Thu, 18 Jul 2019 00:00:00 -0400
Partner Content

Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.