The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism

Fri, 08 Apr 2022 00:00:00 -0400
Trends and Technology

How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.