Intel Highlights PCs’ Role in Joyful, Human Experiences

Sat, 20 Apr 2024 00:00:00 -0400
REGGIE Awards

PC sales surged during the pandemic, then plummeted 28 percent. To reverse this, the industry tried advanced tech specs to woo shoppers — but this just confused them. Intel changed the conversation to focus on real world experiences, showing shoppers that whatever their passions, Intel Core processors were there to support them.