It’s Time to Diversify Lower-Funnel Tactics

Tue, 21 May 2024 00:00:00 -0400
Leading Edge

E-commerce conversion rates for many brands have surprisingly taken a downturn in recent months. Recent industry data from Belardi Wong reveals a 7 percent decline in conversion rates for apparel and an even steeper 11 percent drop for home goods. This unsettling trend underscores the imperative for ecommerce brands to rethink their bottom-funnel remarketing strategies.