How CMOs Can Play More of a Leadership Role

Tue, 22 Mar 2022 00:00:00 -0400
Champions of Growth Podcast

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.