What Would the World Be Like Without Jack?

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

The 15-year old Jack in the Box ad campaign was facing ad awareness decreases and the brand was suffering from a lack of loyalty and differentiation. We were charged with generating news and buzz around the brand, re-engaging our customer base and communicating that Jack in the Box offers its entire menu all day.