Effie Case Study: California Milk Processing Board's "White Gold" Campaign

Wed, 07 Oct 2009 00:00:00 -0400
Event Recaps

Steve James, executive director, California Milk Processor Board, and Joshua Spanier, director of communication strategy, Goodby, Silverstein & Partners, shared a case study on their Effie Award winning "White Gold" campaign. Their goal? To inspire teens to drink more milk.