Traditional Marketing Vehicle Gets Ready to Hit the Road. Literally

Mon, 23 Dec 2024 00:00:01 -0500
Marketing News

Oscar Mayer is looking for new drivers for its Wienermobile — the hot dog-shaped marketing vehicle — to get behind the wheel and promote the meat company's products. The gig doubly taps into the influencer marketing sector by appealing to gen Zers who want to spark their social media career while also giving consumers a dose of nostalgia.