Libation Exploration: Guiding Consumers Toward New and Emerging Brands

Tue, 08 Oct 2024 00:00:00 -0400
Knowledge Partners

It’s important to note that while generation z claims to consume the least alcohol, they are the most likely of any generation to try new brands. Inspira is targeting generation Z through the most popular channels of discovery: word-of-mouth recommendations and in store promotions.