Getting Creative with Outdoor Media

Mon, 01 Oct 2012 00:00:00 -0400
Trends and Technology

At a time when media clutter is at a record high and capturing consumers’ attention is not as easy as it used to be, advertisers in more and more sectors are using out-of-home (OOH) media not only as a way for their brands to stand out, but as an entry point for consumer engagement.