CDP Playbook: How to Succeed with Customer Data Platforms

Mon, 13 Mar 2023 00:00:00 -0400
Research Reports

This ANA playbook, created in partnership with CDP Institute founder David M. Raab, defines what a CDP is, what it can do for marketers, where it can fit in an organization’s tech stack, and the steps necessary to consider which solution may best suit your brand’s needs.