Baking a New Batch: Crafting Creative Excellence with Generative AI at Mondelez

Wed, 16 Apr 2025 00:00:00 -0400
Event Recaps

Mondelez International is pioneering a transformative approach to creative content development through its proprietary AI system, artificial intelligence, data and analytics (ADA), enabling the company to produce higher volumes of more effective brand content while allowing marketers to focus on strategic creative excellence.