How Unisys Used Deep Data to Get More Clients to “Swipe Right” on Its Offerings

Thu, 19 Jun 2025 00:00:00 -0400
B2 Awards

Unisys launched a bold account-based marketing program in 2024 to support both new business growth and key client renewals. By aligning digital, demand generation, and sales teams for the first time, it created deeply personalized campaigns and custom microsites tailored to each account’s needs.