Bracing for a Privacy-First World

Wed, 23 Mar 2022 00:00:00 -0400
B2B

The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.