The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline

Wed, 17 May 2023 00:00:00 -0400
Conference Session Videos

In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.