How Aflac’s Campaign Empowered U.S. Hispanics with Preventive Care

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Aflac worked with Rock Orange to launch "Remisión Con Una Misión," a campaign featuring Adamari López to educate U.S. Hispanics on early cancer prevention, health screenings, and supplemental insurance. By addressing language barriers and promoting wellness, Aflac achieved a 25 percent rise in cancer product sales and 122 percent website traffic growth.