For the Love of Hot Dogs

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

Hot dogs — a cornerstone of America — were exposed as posing a health risk equal to smoking. Negative publicity swirled. Families turned their backs on their beloved hot dogs. Thanks to Oscar Mayer’s “For the Love of Hot Dogs” campaign, they rebuilt families’ trust, and earned back their place at the table.