A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

Thu, 02 Sep 2021 00:00:00 -0400
Webinar Rewinds

Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.