USAA Leverages the Army-Navy Game to Attract Customers

Mon, 22 Jul 2024 00:00:00 -0400
In-House Excellence Awards

The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.