Rekindling Stouffer’s Iconic Status

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

For over 50 years, Stouffer's has been the biggest name in frozen dinners. But despite its success, the brand was beginning to lose touch emotionally with hardworking, heartland moms and this was driving up the cost of growth. What Stouffer's needed was a new enthusiasm and a new role in mom's life.