CMO Perspective: Omid Kordestani: Advertising as Information

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

Google's SVP of global sales and business development explicates a variety of marketing models for a digital world. Omid Kordestani explains that advertising must provide an experience — something the user is looking for and finds valuable. He discusses how experimentation and research can help marketers understand their consumers and what marketing activities work and don't work.