Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact

Tue, 07 Jun 2022 00:00:00 -0400
Event Recaps

PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.