How 7-Eleven Turned Car Culture into a Brand Growth Engine

Sat, 02 May 2026 00:00:00 -0400
Event Recaps

During a session at the 2026 ANA Creator Marketing Conference, Marissa Eddings explained how 7-Eleven built a creator-led fandom strategy rooted in car culture. By listening boldly, investing in community credibility, and building a flywheel from UGC to IRL participation, the brand turned a niche passion into scaled relevance and brand growth.