Bigger B2B Marketing Budgets for 2026 Raise Expectations

Mon, 29 Dec 2025 00:00:00 -0500
B2B

In a year characterized by high tariffs and economic uncertainty, a boost in B2B marketing budgets for 2026 signals confidence in marketers' ability to spike the top and bottom lines, at least on paper. However, a closer look reveals a more complicated story.