The Death of the Demographic: Why 18 to 49 Ain't It Anymore with Michael Clinton

Thu, 27 Feb 2025 00:00:00 -0500
On Scope

Author Michael Clinton joined host Mike Berberich to discuss the staggering buying power of the 50-plus demographic, outlining how brands are leaving millions in revenue on the table by ignoring this segment and providing tips for how to reverse the trend.