Understanding What You’re Buying in CTV

Tue, 12 Apr 2022 00:00:00 -0400
Event Recaps

When it comes to CTV, challenges around transparency, reach, brand safety, and many other aspects come into play. Kyle Spraker, Executive Director Sales at IAS, dove into the reasons why advertisers need to understand exactly where their ad spend is going in one of the fastest-growing digital environments.