DoSomething.org and Mobile Commons: Activation Through Data-Driven SMS Engagement

Thu, 30 May 2013 00:00:00 -0400
Event Recaps

Marah Lidey, digital engagement manager at DoSomething.org, and Sam McKelvie, head of mobile strategy at Mobile Commons, shared how they engage and retain teens as well as measure and expand DoSomething.org’s programs with teens via mobile messaging.