MME 2010: Digital Darwinism

Thu, 30 Apr 2009 00:00:00 -0400
Research Reports

This paper represents the final report of a joint year-long, multi-phase study from 4A's, ANA and IAB. It identified the priorities, capabilities and partnerships required across the marketer-agency-media value chain to optimize now and prepare for the future. Findings were released in October 2007, February 2008 and September 2008.