Broccoli's Image Makeover | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.