Avoiding Pitfalls When Bringing Programmatic In-House

Thu, 07 Feb 2019 00:00:00 -0500
Event Recaps

Bringing advertising and marketing services in-house is the "all the rage" these days. But it's not right for every brand and not every capability is best suited for in-house. In this session, Charles Cantu will share best practices and what to look out for when you think you're ready to bring programmatic buying and management in-house.