Drive-Thru Diet

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

The Drive-Thru Diet menu was introduced, using Taco Bell 's 5,800 drive-thru locations nationwide, as a way to grab food to a way to grab control. Using a fully integrated shopper marketing campaign, we repositioned the competition, reframed the Taco Bell brand, and achieved successful business results.