Lara Balazs on Generative AI and the Future of Creativity

Mon, 22 Sep 2025 00:00:00 -0400
Pulse

Lara Balazs, CMO and EVP of global marketing at Adobe, discusses balancing short-term performance with long-term brand-building, the transformative effect of generative AI on creativity, and why brand authenticity matters more than ever in an AI-driven world.