Equifax: Why COVID-19 Is Driving a Marketing Revolution

Thu, 15 Oct 2020 00:00:00 -0400
Partner Content

While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.