From Fragmented to Future-Ready: How Bayer Unified Its Data and Measurement to Drive Marketing Growth

Sun, 17 Aug 2025 00:00:00 -0400
Event Recaps

In this session, Bayer shared how they partnered with TransUnion to integrate identity-powered data, Media Mix Modeling, Multi-Touch Attribution, and experimentation into a cohesive system — enabling a holistic view of performance across channels and regions.