How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry

Tue, 12 Sep 2023 00:00:00 -0400
Event Recaps

Dagger's Carla Guy was interviewed by Luci Rainey, former senior marketing executive at Comcast and PODS, to learn more about Dagger's strategy behind the Aflac GOAT campaign and how leveraging a new strategy and personality, and supporting women's initiatives, drove brand awareness and consideration.