How Hershey Turned a Category Disruptor into a Growth Driver at Walmart

Wed, 21 May 2025 00:00:00 -0400
REGGIE Awards

Facing disruption in the candy category as gummies outpaced chocolate growth, The Hershey Company created SHAQ-A-LICIOUS XL Gummies — a celebrity-backed brand with basketball legend Shaquille O'Neal — and launched exclusively at Walmart.