Scream Collector — We Want Your Scream

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

A big idea was required to effectively reposition Nickelodeon Universe from an indoor "wee park" to a hip and cool theme park for teens and tweens. We overcame shrinking entertainment budgets and a host of other hurdles to take Nickelodeon Universe from a "fail" to "LMAO" in our prime target s eyes by introducing an iconic character, the Scream Collector.