Organizing For an Agency Search

Tue, 10 May 2011 00:00:00 -0400
Insight Briefs

Written by Brian Goodall of R3:JLB, this ANA Insight Brief looks at how marketers should prepare for an agency search. The second of three Insight Briefs on the search process, Goodall discusses the steps marketers need to take before beginning an agency search, including establishing the search team, finalizing the scope of work, and establishing the search timetable.