Loyalty Unlocked: LGBTQ+ Streaming Audience Insights, Powered by Nielsen

Wed, 25 Sep 2024 00:00:00 -0400
Knowledge Partners

According to a 2024 ANA survey, only 34 percent of marketers are currently leveraging LGBTQ+-owned or targeted media to activate this lucrative audience base, despite these platforms often outperforming their mainstream counterparts in audience engagement, brand loyalty, and authentic connection.