Better Way

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Considering the growing market of remittances to Latin American and the limitations on the traditional methods of sending money, Xoom created the “Better way” campaign in 2011 highlighting the brand’s solution to this difficult task. The campaign produced overwhelming results surpassing all of the expectations and increasing the acquisition goal 2.1 times more.