Study Shows Mixed Bag on Back-to-School Spending

Fri, 11 Jul 2025 15:30:00 -0400
Marketing News

Back-to-school spending for K-12 students overall is estimated to reach $30.9 billion, or approximately $570 per student, according to a new survey released by Deloitte. But with a slowing economy, consumers are planning to make much more cost-conscious decisions and put a premium on value.