Be the Generation That Ends Smoking and #FinishIT

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

Despite facing evolving culture, efforts of Big Tobacco, and changes in youth media habits, truth, a nonprofit youth brand with a mission to combat teen smoking, has helped cut teen smoking by 1/4 in the past the years and is responsible for keeping hundreds of thousands of teens from smoking.