Your Brand May Have a Personality But Does it Have a Conscience? The Art of Effective Cause Marketing

Tue, 26 Aug 2008 00:00:00 -0400
Event Recaps

Katrina McGhee, VP of Marketing at Susan G. Komen for the Cure, discussed the potential benefits of a cause marketing program and the pitfalls marketers should avoid. Today's savvy consumers are demanding their favorite brands have a social conscience as part of their daily business operations. Katrina shared best practices and the latest trends in the red hot area of cause marketing.