Kroger Integrates Retail Media, Insights, and Loyalty Marketing Services

Thu, 31 Jul 2025 16:00:00 -0400
Marketing News

Kroger announced this week that it is combining its 84.51° database unit with the company's retail media, insights, and loyalty marketing services into a single division, Kroger Precision Marketing (KPM). The team will provide brand marketers with full-funnel offerings, from product innovation to campaign activation.