Concur Technologies, Inc.: Increasing Engagement through Social Media and Experiential Marketing: Concur Technologies "Concur Breeze" Tour

Wed, 26 Jan 2011 00:00:00 -0500
Event Recaps

Matt Jones, senior vice president, strategy and creative, Jack Morton Worldwide discussed how Concur Technologies, Inc., launched its Concur Breeze expense tracking software to small businesses by successfully building a broader brand story with product trial at its heart.