Data Charts: 2013 Sponsorship and Event Marketing Measurement Survey

Wed, 30 Oct 2013 00:00:00 -0400
Research Data Charts

This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.