When’s the Right Time to Revitalize a Brand?

Wed, 16 Jan 2019 00:00:00 -0500
Trends and Technology

Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.