Call of Duty: Modern Warfare 3, “The Vet and the n00b”

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

With the launch of Modern Warfare 3, the brand set out to create the biggest entertainment launch of all time. With tapped outlets for growth, Call of Duty ignited its disparate audiences with one insight; the fun isn 't in winning, it's in the progression. The brand invited the world to join in the thrill of becoming a badass.