Short-Term Pressure, Long-Term Vision: Rethinking ROI with Pharmavite

Wed, 23 Jul 2025 00:00:00 -0400
Pulse

The ANA’s Jess Mitchell examines how to measure ROI, what metrics marketers are overlooking, and what’s next for the industry with Tommaso Visentini, Pharmavite’s vice president of analytics, insights, and brand activation.