Report: Wasteful Spending on Programmatic Ad Buying Increases

Wed, 20 Aug 2025 16:30:00 -0400
Marketing News

Despite some progress in cleaning up their ad spending on the open web in the last few years, buyers still incur $26.8 billion in wasteful spending in their programmatic media buying, according to the "ANA Q2 2025 Programmatic Transparency Benchmark." However, the industry is making strides in curbing the waste.