New Research Reveals a Stunning Gap Between Influencer Investment and Campaign Measurement

Tue, 09 Jun 2026 00:00:00 -0400
Event Recaps

Influencer marketing is scaling fast, but agency compensation models are struggling to keep pace. A first-ever ANA study reveals that half of marketers lack full visibility into how their influencer budgets are allocated — a gap that may undermine performance and negotiating leverage.