Mars' Amanda Zaky on How to Leverage User-Generated Content

Thu, 15 Jul 2010 00:00:00 -0400
Event Recaps

Amanda Zaky, manager of interactive, integrated marketing communications group, Mars U.S., and Lauren Nodzak, public relations manager, Mars Snackfood U.S., discussed the M&M's Most Colorful Contest and the social media efforts behind it.