A Taste of How the Coca-Cola Company Is Using Social Media Marketing to Connect with Consumers

Wed, 30 May 2012 00:00:00 -0400
Event Recaps

John Doughney, senior social media manager, The Coca-Cola Company, and Laura Houghton, senior social media manager, The Coca-Cola Company, discussed how the brand is connecting with its consumers via social media and participating in online communities.