Are You Undervaluing Your Customers?

Tue, 24 May 2022 00:00:00 -0400
Conference Session Videos

Why do so many leaders still behave as if delivering more value to customers means delivering less value to shareholders? Why don’t marketers get more credit for the contributions they make to growing shareholder value? Rob Markey, a partner at Bain & Company, helps make the case for customer value.