Inside Viant’s Vision for Smarter, AI-Driven Measurement

Wed, 06 Aug 2025 00:00:00 -0400
Pulse

Tim and Chris Vanderhook have never been satisfied with the status quo. As co-founders of Viant Technology, they’ve spent their careers building solutions that challenge legacy metrics and empower marketers with smarter tools. They discussed attribution pitfalls, AI-powered planning, and why it’s time to stop treating measurement as a reporting layer.