Missed Opportunity: Marketing to African-American Millennials

Fri, 04 May 2018 10:00:00 -0400
Trends and Technology

With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.