What Do You Do When a Global Pandemic Happens Just Before Your New Brand Launch?

Sat, 17 May 2025 00:00:00 -0400
Podcast Clips

Just as Truist Bank was preparing to launch its new brand, COVID-19 turned the world on its head. Rather than seeing this is a terrible obstacle to clear, Sherry Graziano, head of digital, customer experience, and marketing, saw it as an opportunity. In this clip, she discusses how she maximized that opportunity.