Interview with Matt Andrew of Ekimetrics on How to Drive Business Success

Mon, 04 May 2026 00:00:00 -0400
Pulse

Ekimetrics partner Matt Andrew explains how marketing measurement and MMM are evolving into decision systems for accountable growth, with case studies from L'Oreal and Accor. The discussion explores ROI, tradeoffs CMOs face, and why speed and adoption may matter more than perfect rigor.