House Rules | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

While Canadians love IKEA in their 20s and 30s, they reach a point where they believe they've outgrown the brand. So, we had one big question to address in our 2014 Brand campaign: How do you get Canadians who feel they’ve outgrown you to shop you again?