McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

Wed, 11 Sep 2019 00:00:00 -0400
Event Recaps

Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.