Maximizing Impact: Activating Brand-Building Campaigns with a Performance Mindset

Wed, 04 Oct 2023 00:00:00 -0400
Event Recaps

In 2023, BabyBjörn celebrated the 50th anniversary of their iconic baby carriers. Performance Marketing Manager Morgan Graham talked about how the team transformed a heritage campaign into a dual force of awareness and conversion utilizing media partners and traditional performance channels.