Advertising Is Being Lost in Translation

Thu, 05 Dec 2024 00:00:00 -0500
Leading Edge

On the surface, Sofia Coppola’s Lost in Translation is about two foreigners navigating a place where they don’t speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts. That’s exactly what’s happening in advertising today.