Local Marketing: Bringing the Message Home

Fri, 01 Mar 2013 00:00:00 -0500
Insight Briefs

Localism and targeting are more important than ever as technology is enabling marketers to have one-to-one conversations with consumers. Featuring case studies from ANA members BP, Coca-Cola, and Walmart, this Insight Brief discusses how national brands are going local. Read why local TV is more relevant than ever and why having a local social media page is essential.