How AI Will Forever Change Agency Compensation Models

Tue, 20 Aug 2024 00:00:00 -0400
Event Recaps

Now that AI is here, and here to stay, what impact will it have on agency compensation? From Aaron Kwittken’s perspective, CEO of the Comms Tech Unit at Stagwell Marketing Cloud, agencies will be able to make the switch to value-based billing as opposed to time-based billing.