Nearly Half of Gen Z Is Ready to Switch Banks. Is Your Messaging Ready?

Thu, 30 Apr 2026 00:00:00 -0400
Knowledge Partners

46% of banked Gen Z adults are open to switching providers — not out of frustration, but because no institution has made them a compelling enough reason to stay. The acquisition window is real, the audience is mid-to-higher income, and the messaging playbook is clear.