The PR Opportunity Everyone is Missing with USAA

Thu, 01 May 2025 00:00:00 -0400
On Scope

USAA’s Francesco Lagutaine and Lindsey O’Neill discussed the secrets to their PR and marketing success, while also covering the origins of the industry’s PR disconnect, how middle managers and associates can affect upward change, and providing an inside look at the brand’s annual Army Navy Game activation.