The New Playbook for Live Sports Advertising

Thu, 25 Sep 2025 00:00:00 -0400
Partner Content

While connected TV (CTV) remains the center of gravity for live sports, it's no longer the only screen in town, as fans engage with games in multiple layers. What used to be a single broadcast has evolved into a cross-platform narrative that stretches across myriad channels and continues long after the match ends.