Taste of the Tournament for Kroger, Hershey's, Mondelez, and The Coca-Cola Company

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

During the month of March, The Coca-Cola Company, Mondelez International, and Hershey’s executed a marketing campaign to drive sales among Kroger shoppers who were looking for fun and easy foods and beverages for home viewing occasions — specifically March Madness games.