Microtrends: Hidden Forces Shaping the Consumer of Tomorrow

Fri, 27 Oct 2023 00:00:00 -0400
Conference Session Videos

Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. In this video, he cataloged several of the ones he is currently observing.