Sports Illustrated Uses Its Swimsuit Issue to Achieve Progress for Women

Thu, 22 Dec 2022 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

With its “Pay with Change” campaign, Sports Illustrated used the popularity of its annual swimsuit addition to facilitate tangible positive change for women in society, requiring brands interested in advertising in the swimsuit issue to prove their commitment to women’s progress in some way.