Consistent Branding Is the Top Cue B2B Marketers Can Take from B2B

Wed, 26 Apr 2023 00:00:00 -0400
Podcast Clips

Richard Parkinson, chief brand officer at Prudential Financial, issued a caution for B2B marketers looking to take cues from their B2C counterparts — make sure your brand stays consistent. He elaborated on this point during his appearance on the Champions of Growth podcast.