How AI Can Unlock Greater Campaign Performance for Less Carbon

Fri, 24 Jan 2025 00:00:00 -0500
Leading Edge

Only 36 cents of every dollar spent on programmatic advertising reaches working media. The rest — according to the ANA’s Programmatic Media Supply Chain Transparency Study — goes to DSP and SSP fees (29 percent) or losses on productivity from non-viewable, non-measurable, and made-for-advertising impressions (35 percent).