Claire's New Ad Campaign Celebrates Girlhood

Mon, 04 May 2026 15:30:00 -0400
Marketing News

Claire's is rolling out a summer ad campaign centered on autonomous sensory meridian response and sensory play to redefine modern girlhood for gen Alpha. The strategy blends in-store activations, creator platforms like Coverstar, and reduced screen time, signaling a broader shift in tween marketing.