How a B2B Influencer Brand Trip Drove Unprecedented Demand

Thu, 11 Dec 2025 00:00:00 -0500
Conference Session Videos

B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. In this video, learn how the marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around new product launches.