The New Rules of Marketing Measurement in the Age of AI

Wed, 10 Dec 2025 00:00:00 -0500
Leading Edge

With agentic AI, not only can actual data analysts measure advertising in more ways, AI makes it more approachable for a broader set of people on the marketing team to run analytics using natural language and intuitive prompts. However, several key elements need to be in place for advertisers to reap the full benefit.