SOUR PATCH Watermelon SLURPEE Campaign

Wed, 05 Oct 2016 00:00:00 -0400
Effie Awards

To make SOUR PATCH KIDS famous with teens, they needed to be associated with a brand teens already love…like SLURPEE. To meet this challenge, SOUR PATCH KIDS first did a little sour/sweet snooping on social media.