"Can't Anybody Here Play This Game?"—Advice for Marketing in the Digital Age

Fri, 30 Oct 2009 00:00:00 -0400
Event Recaps

Jack Feuer, editorial director of UCLA Magazine, discussed seven themes moving through marketing and media: integrated marketing, the message is the medium, social networks, the Internet as an ad medium, the power of television, death of agency rosters, and "tomorrow got here yesterday."