Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners

Tue, 17 Jan 2023 00:00:00 -0500
Knowledge Partners

Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.