Why Media Governance Becomes Mission-Critical in the AI Era

Fri, 03 Apr 2026 00:00:00 -0400
Leading Edge

AI-driven media buying improves performance but also amplifies small setup mistakes, allowing issues like frequency mismanagement or misaligned targeting to scale across many markets at once. Strong governance prevents wasted spend and reduces firefighting, enabling teams to innovate faster with clearer visibility and better control.