Smith & Wollensky "Name Change"

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Steakhouse goers are a unique bunch — once they reach a certain age they pick one and settle down, rarely deviating from their establishment of choice. In order to accelerate this behavior, Smith & Wollensky rewarded patrons who were willing to take a pledge of allegiance to the restaurant with the utmost piece of flattery: they took on their name.