Put a New Shine On Your Brand

Thu, 01 Feb 2007 00:00:00 -0500
Trends and Technology

Several marketing experts including Hayes Roth, chief marketing officer at Landor Associates, and Becky Saeger, executive vice president and chief marketing officer of the Charles Schwab, share their insights on brand rejuvenation. Also discussed is the importance of understanding consumer behaviors and attitudes and application this knowledge.