Star Light, Data Bright: How Synchrony Shines with the Right Metrics

Wed, 12 Oct 2022 00:00:00 -0400
Event Recaps

Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.