Igniting a New Vision in an Old Category

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

DOVE Chocolate had always been rooted in female insight. Yet, as women’s notions of femininity and pleasure evolved over the years, DOVE hadn’t evolved with them. It was critical to re-ignite a modernized vision of the idea at the heart of the brand: that pleasure is a woman’s fundamental right.