When Choosing a Media Company, Take a Measured Approach

Tue, 07 Jan 2014 00:00:00 -0500
MediaPost

In the past, the ability of a media supplier to generate ad results was often the number-one factor marketers used to evaluate media companies. But the results of recent survey by Advertiser Perceptions, Inc. revealed that “aggressive rate deals” are considered more important to typical marketers.