Procurement’s Balancing Act of Structure and Flexibility in Marketing

Wed, 04 Oct 2023 00:00:00 -0400
Event Recaps

Bloomberg’s Chinwe Obinani detailed her experience balancing structure and flexibility across numerous indirect categories. Chinwe explained the importance of proactivity in balancing the left and right-brain mentalities of marketing and how that will position procurement and sourcing as necessary partners to the overall marketing function.