Advertisers Scramble for a Position in the Gaming Sector

Fri, 21 Nov 2025 00:00:00 -0500
Trends and Technology

While immensely popular with consumers, gaming commands less than 5 percent of global media spending. That's starting to change, as brands like Jack in the Box, Jägermeister, and Lowe's ramp up their investments in the sector either by creating their own online venue or partnering with big gaming platforms.