McDonald’s Partners with AAPI Icons to Drive Cultural Conversation and Chicken Sales

Wed, 05 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

McDonald’s launched a culturally resonant campaign to authentically engage Asian American consumers through its new chicken products. By partnering with beloved AAPI celebrities and tapping into food, fandom, and family insights, the campaign drove strong business results via authentic representation.