Activating Ambassadors to Fuel Brand Love in the Toy Industry

Wed, 15 Jan 2025 00:00:00 -0500
Event Recaps

Toy company Basic Fun! was relaunching its Littlest Pet Shop line of bobblehead animal figures. To market the toys, the brand undertook an online brand ambassador program, which it described at a January 2025 meeting of ANA’s Digital and Social Committee.