How UPROXX is Revolutionizing Branded Content Through Musical Partnerships with Rich Antoniello

Thu, 17 Apr 2025 00:00:00 -0400
On Scope

Rich Antoniello joined the show to discuss how UPROXX Studios is poised to upend branded content via the power of music, covering missteps brands make when working with musicians, the future of IP, and an activation between ODESZA and Qualcomm that left attendees crying tears of joy.