TV's Watershed Moment, with TVSquared

Tue, 12 Jan 2021 00:00:00 -0500
Marketing Futures Podcast

The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.