Prestige Brands: Insourcing and Attention Metrics for Media Effectiveness

Tue, 08 Aug 2017 00:00:00 -0400
Event Recaps

Prestige Brands are makers of over-the-counter and household cleaning products such as Clear Eyes® eye care products, Monistat® women's health products, Summers Eve, Dentek, Goody's & BC Powders, and Dramamine® motion sickness treatments. In this session, Eric Tash, Senior Digital Marketing Manager at Prestige Brands and Mark Karlan, Director of Digital Marketing at Prestige Brands shared how they strategically pursue insourcing and what attention metrics are crucial for determining media effectiveness.