How Purina Took “Bark at the Park” Sports Promos to a Whole New Level

Tue, 10 Jun 2025 00:00:00 -0400
REGGIE Awards

Seizing on the insight that families wanted to bring their pets to sporting events, Purina worked with Major League Soccer club St. Louis City SC to create the Purina Club, an in-stadium, pet-friendly section that wasn’t an afterthought but an integral part of the game experience.