Trends in Agency Compensation, 18th Edition

Wed, 30 Nov 2022 00:00:00 -0500
Research Reports

For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. According to the results of the latest ANA’s Trends in Agency Compensation survey, fees, particularly labor-based fees, are the most dominant method of compensation today.