From Promotion to Emotion: Connecting B-to-B Customers to Brands

Mon, 06 Jan 2014 00:00:00 -0500
Google

Google and CEB’s Marketing Leadership Council surveyed 3,000 purchasers of 36 B-to-B brands across multiple industries to uncover the reality beyond the basic assumptions that drive B-to-B marketing. This white paper includes case studies from John Deere, Cisco, Grainger, and Xerox.