Fostering Advertising with Greater Integrity

Thu, 22 Sep 2022 00:00:00 -0400
Leading Edge

Contextual advertising is enjoying a resurgence as advertisers seek a way to tailor ads to customers without relying on behavioral or demographic data that is disappearing from the market due to privacy changes. But contextual advertising isn’t just a highly effective alternative to cookie- or mobile ID-driven targeting — it offers a broader path to advertising with integrity.