Icons Rebuilt: How Newell Brands Uses Human-Led, AI-Enhanced Brand Building

Mon, 27 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Brand Masters Conference, Nick Hammitt, CMO at Newell Brands, explained how the company is rebuilding iconic brands by putting brand building back at the center of its turnaround strategy. Through a human-led, AI-enhanced operating model, Newell is accelerating consumer understanding, innovation, validation, content development, influencer selection, and commerce optimization while enabling marketers to focus on growth rather than operational maintenance.