This Is Why Marketers Must Know Consumers’ Level of Comfortability for Sharing Data with Brands

Thu, 15 Sep 2022 00:00:00 -0400
Event Soundbites

R3’s Jason Velliquette explains why it is critical for marketers to understand their target consumers’ level of comfort when it comes to sharing data with brands and provides some clarity on which demographics are more willing to share personal data and which are less willing.