E*TRADE's Picklebabies Campaign Drives Consumers from Awareness to Conversion

Thu, 14 Aug 2025 00:00:00 -0400
Smarties Awards

E*TRADE created an integrated campaign that drove consumers all through its marketing funnel, leveraging its Pickleball Slam Tournament sponsorship, the Super Bowl, and an integrated digital campaign to compel its target to open an E*TRADE account.