The Missing Piece in the Revenue Marketing Engine

Wed, 01 Nov 2023 00:00:00 -0400
Leading Edge

In this article, Joe McNeill, CRO, Influ2 will provide advice on how companies can utilize people-based advertising and engagement data to target the right individuals more accurately with the right messages, while enhancing conversion rates and improving pipeline velocity. Joe will also detail how marketing can help sales understand who to call and what to say using contact-level intent to help eliminate sales-marketing misalignment.