Balancing Act: Navigating Personalization and Privacy in Modern Marketing

Tue, 19 Mar 2024 00:00:00 -0400
Leading Edge

Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.