Random House Publishing: John Grisham Facebook Case Study

Tue, 14 May 2013 00:00:00 -0400
Event Recaps

John Pitts, vice president, marketing director at Doubleday (Random House), and Kevin Weafer, vice president, partner relations at Compass Labs, discussed their recent John Grisham Facebook campaign, which was launched alongside his new book The Racketeer.