Boston Pizza Flatties and Drummies

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

Boston Pizza is a Canadian casual service restaurant that needed to re-launch its substantially improved chicken wings and to demonstrate a significant lift in sales. The "Flatties and Drummies" campaign developed to do this was a multi-pronged effort that captured consumer attention and galvanized sales far beyond the ingoing expectations.