Election Protection (alternate)

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

Demonstrating humanity during the divisive 2012 presidential election, JetBlue provided its customers Election Protection – a proposition that called people’s bluff on the popular joke: If [my candidate] doesn’t win, I’m leaving the country. At a time when nearly half the country risked losing big, the brand gave them an escape route and a reason to smile.