The Real Power of Influencer Marketing in B2B

Thu, 29 Jan 2026 00:00:00 -0500
Leading Edge

B2B buying dynamics increasingly rely on trusted third-party voices to validate choices. Decision-makers are pressured with purchases of considerable investment; they are often overwhelmed with content, cautious of unknown brands or experiences, and skeptical of brand-led messaging or salespeople trying to just close a deal.