The Measurement Advantage: Smarter Moves for Bigger Wins

Fri, 12 Sep 2025 00:00:00 -0400
Event Recaps

When markets move fast and pressure on performance is high, the brands that win aren’t just spending smarter, they’re measuring smarter. Gain Theory and the director of marketing analytics at BetMGM shared career spanning insights on how the most forward thinking brands transform their marketing effectiveness programs to deliver more impact, more often.