Seizing the Moment: How Micro-Moments Drive Consumer Engagement

Tue, 10 Dec 2024 00:00:00 -0500
Leading Edge

Micro-moments are powerful opportunities for marketers to meet consumers' immediate needs and build lasting brand relationships. These "I want to know," "I want to go," "I want to do," and "I want to buy" moments represent key times when people turn to devices for quick information or solutions. Each phase offers an avenue to deliver targeted, helpful content that encourages engagement and action.