The SaaS Model Has Arrived for Publisher Ad Tech — Here’s Why

Tue, 20 Aug 2024 00:00:00 -0400
Leading Edge

With economic headwinds, mushrooming technical complexity, maturing growth rates, and supply chain inefficiencies, publisher revenue and profit models are under more pressure than ever before. It certainly makes sense that publishers today are thoughtfully weighing the different options for managing their ad tech.