Snickers Hungerithm

Mon, 09 Oct 2017 00:00:00 -0400
ECHO Awards

Each week shoppers face an onslaught of $1 chocolate bars or 2 for $3 offers, leading to over 50% of all convenience store purchases happening on promotion. SNICKERS needed to find a way to tell its "You're not you when you're hungry" story that rose above the noise of price tickets.