LiveRamp: The Identity and Addressability Renaissance

Thu, 24 Jun 2021 00:00:00 -0400
Partner Content

Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.