Are B2B Marketers Ignoring Hidden Buyers?

Fri, 10 Oct 2025 00:00:00 -0400
B2B

A new report says that marketers place too much focus on the direct users of a product and fail to reach out to C-level executives, as well as influencers, working throughout the company — so-called hidden buyers. Reaching such buyers effectively means B2B marketers will have to reconfigure their thought-leadership programming.