How L.L. Bean Partnered with a Local Embroidery Boutique to Own New York Fashion Week

Mon, 26 May 2025 00:00:00 -0400
REGGIE Awards

To help its brand feel more modern and chic, L.L. Bean partnered with a boutique embroidering shop to allow New York Fashion Week journalists, influencers, and attendees to decorate their own L.L. Bean tote bags, putting a fresh spin on a traditional look.