How This Company Reintroduced Itself

Tue, 01 Sep 2020 00:00:00 -0400
B2 Awards

Covance’s Ingenuity4 campaign re-launched its drug development services offering. With a campaign microsite featuring dynamic personalization, the campaign used a smart integrated strategy, attracting prospects with a carefully planned display media strategy, and nurturing leads using marketing automation. After three months the campaign is projected to deliver a huge revenue.