On Scope Live! Diving Deep on the First-Ever "AI Ad-athon"

Thu, 12 Jun 2025 00:00:00 -0400
Event Recaps

Four pioneering AI firms partnered to develop two marketing campaigns for clients EY and Plante Moran in a mere 72 hours, thereby illustrating the powers of and remaining constraints on AI. Participants in the exercise shared their learnings during a live recording of the ANA’s On Scope: The Marketing Podcast.