Estée Lauder’s Esther Uhalte Discusses How Global Media Strategy Is Changing for Luxury Brands | ANA Marketing Knowledge Center

Fri, 01 Apr 2016 00:00:00 -0400
The Internationalist

Esther Uhalte, Executive Director of Global Media for the Estée Lauder brand, discusses why she is focused on making smarter media investments, not necessarily more investments.