Tackling the Media Mix: How Advertisers Can Overcome Fragmentation in 2025

Fri, 11 Apr 2025 00:00:00 -0400
Leading Edge

TV advertising is more fragmented than ever, which has increased complexity for advertisers to get the media mix right. Viewers are consuming content across a fragmented ecosystem that spans linear TV, virtual cable, and streaming platforms, each with its own set of challenges and opportunities. To capture audience attention in 2025, advertisers must rethink their approach — balancing reach with precision, embracing multi-layered strategies, and leveraging emerging opportunities to maximize performance.