Locking in Success: How eos Locked in Success After a Viral Men's Craze

Wed, 17 Apr 2024 00:00:00 -0400
REGGIE Awards

After eos’s lotion went viral with men who wanted soft, smooth skin, the brand’s female consumers got mad. In response, the brand designed the “Lotion Lock” to protect women everywhere from having their lotion stolen by their partners, friends, and housemates.