Will Social Become the Dominant Media for B2B Brands?

Wed, 20 Apr 2022 00:00:00 -0400
B2B

Social media has pulled ahead of email marketing as the top marketing tactic for B2B companies, says a recent study. As social platforms command a growing number of ad dollars, the challenge for marketers will be to tailor their messages so they play into the strengths of each channel, whether text for Twitter, visuals for Instagram, or original video content on YouTube.