This Airline Earned a Ton of New Business by Staging a Vacation Intervention When People Needed It Most

Sun, 28 Aug 2022 00:00:00 -0400
Internationalist Innovation in Media

Armed with the insight that 40 percent of Canadians don’t use all of their vacation time, Air Transat staged a “vacation intervention,” running a campaign that encouraged and empowered people to use their paid time off at a time of the year when it was desperately needed.