How CMOs Justify Their Digital Budgets

Fri, 31 May 2013 00:00:00 -0400
Nielsen

Three trends are making it easier for marketers to justify moving brand dollars into digital media: audiences are consuming an ever-increasing amount of digital media; richer creative formats are allowing marketers to create more engaging consumer experiences online; and consistent multi-platform metrics are emerging that allow us to track relative efficacy of different media.