A Frictionless Holiday Shopping Experience Still a Work in Progress

Fri, 02 Apr 2021 00:00:00 -0400
Trends and Technology

Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.