USPS: How Sales Lift Can Start in the Mailbox

Tue, 14 Jul 2026 00:00:00 -0400
Partner Content

Direct mail is gaining new relevance as AI-powered targeting and omnichannel integration help brands cut through digital saturation and reach buyers earlier in the consideration stage. A 2025 Lob report finds 84 percent of consumers read direct mail the day they receive it, suggesting physical touchpoints could reshape how marketers drive measurable sales lift.