B2B Marketers Get Up Close and Personal (Possibly)

Wed, 07 Jul 2021 00:00:00 -0400
B2B

Most B2B professionals taking part in a recent survey say that building a human connection with their buyers has become more important to closing sales since March 2020, when the pandemic hit. Nevertheless, many B2B marketers continue to struggle with cultivating a personalized approach to getting their message out.