How Marketers Learn to Stop Worrying and Love Their Data

Fri, 06 Sep 2024 00:00:00 -0400
B2B

Data quality has not been at the top of the priority list for B2B marketers in recent years, as they have grappled with dramatic changes in buyer behavior. However, the rise of generative artificial intelligence and the growing currency of first-party data have added to a sense of urgency among marketers to bolster their data management.