Viewer “Rabbit Holes” Are an Untapped Goldmine for Brands

Thu, 30 Mar 2023 00:00:00 -0400
Leading Edge

In the same way that short-form content on platforms like YouTube captivated users over a decade ago, free ad-supported television (FAST) channels can lead their viewers down even deeper rabbit holes with long form content. The ability for FAST channels to truly engage audiences and take them on a journey makes ad-supported streaming an increasingly efficient way for advertisers to reach audiences, at scale and in a contextual and targeted way.