Creativity: The Last Brand-Building Advantage

Thu, 23 Jul 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Brand Masters Conference, Andrew Tindall, chief growth officer at System1, shared findings from more than 1,260 U.S. and European campaigns showing that brand building has become more closely connected to business results even as advertising has become less effective at growing brands.