Why Advertising During the FIFA World Cup Could Be a Net-Net for Marketers

Mon, 25 May 2026 00:00:00 -0400
Trends and Technology

The FIFA World Cup 2026 is drawing brands like The Coca-Cola Co. and The Home Depot into expansive, full-funnel campaigns targeting a projected global audience of 6 billion. With soccer's U.S. popularity rising, the tournament signals the ways marketers approach multicultural and long-term fan engagement.