A Hidden Harmony: Documenting the Connection Between Brand and Corporate Reputation

Wed, 14 Nov 2012 00:00:00 -0500
Knowledge Partners

New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.