TV and Video: Adapting to the Changing Media Landscape

Tue, 20 Nov 2012 00:00:00 -0500
Insight Briefs

Featuring case studies from A+E Networks, Corning Incorporated, and Mattel, this ANA Insight Brief discusses the promise of interactive TV, the prominence of the second and third screen, and how to build brands with online video. Survey research by ANA and Forrester on the future of TV and video advertising is also included.