Doritos Cool Ranch — Lessons Learned at the Ranch

Tue, 16 Nov 2021 00:00:00 -0500
Event Recaps

Leveraging a famous hip-hop artist, a well-known 20th century actor, and the biggest song of 2019, Doritos took to the biggest stage in advertising — the Super Bowl — to re-introduce its Cool Ranch flavor to consumers who had begun to turn away from the once-popular product.