Why Olympic Advertisers Need a Rethink

Fri, 16 Aug 2024 00:00:00 -0400
Leading Edge

The other day I found myself crying at the synchronized diving. It’s not something I’m embarrassed to mention (why would it?), but it is slightly out of character. You see, unlike my partner, who regularly sobs at just about anything on the TV, I genuinely can’t recall the last time I cried at something on the box.