The ANA Programmatic RFP

Fri, 18 Jun 2021 00:00:00 -0400
Conference Session Videos

The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. In this video, speakers discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.