The People-First Advertising Lessons of the Hollywood Strikes

Fri, 22 Sep 2023 00:00:00 -0400
Leading Edge

The full impact of the ongoing Hollywood writers’ and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.