Navigating the MarTech Maze: How Industry Leaders Stay Ahead

Wed, 12 Mar 2025 00:00:00 -0400
Pulse

Marketing technology (martech) offers endless possibilities — and equally abundant challenges. How do leading organizations maintain their competitive edge as budgets tighten and customer expectations soar? A recent session at the ANA AEF Future of Marketing Leadership Conference at Columbia Business School featuring marketing technology leaders from the NFL, Verizon, and Barclays revealed that success isn't just about implementing the latest AI tools — it's about building the right foundation, breaking down organizational barriers, and developing talent strategies that work.