Out with Ratios, in with Smarter Budget Decisions

Thu, 08 Feb 2024 00:00:00 -0500
Webinar Rewinds

Relying on ratios around so-called working versus non-working spend remains popular among marketers. In the webinar, Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.