The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy

Tue, 19 Jul 2022 00:00:00 -0400
Event Recaps

Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition,” which examined the future of sports culture.