Master Media Planning & Buying Services Agreement

Mon, 18 Jul 2016 00:00:00 -0400
Leading Edge

As a companion to the Media Transparency: Prescriptions, Principles, and Processes for Marketers report, the ANA, in conjunction with its General Counsel, Reed Smith LLP, has developed a media agency Master Media Buying Services Agreement which can be used by advertisers in developing their own agency agreement.