Reaching Persuadable Voters During Campaign Crunch Time

Thu, 24 Oct 2024 00:00:00 -0400
Leading Edge

The media channels that have already experienced the heaviest levels of political use to date may be over-saturated, facing inventory pressures, or too expensive to be used efficiently from now until Election Day. And, if a campaign's ads need to run in swing states that are the primary focus of most political advertising this year, the situation becomes even more dire.