Driving Brand Growth Through Cultural Relevancy and DEIB Ad Measures

Wed, 22 Feb 2023 00:00:00 -0500
Conference Session Videos

AIMM's most recent attribution analysis has validated that culture and DEIB in ads are critical to sales growth, explaining 66% of ads' sales lift and 89% of brand trust lift. In this video, CarMax shared how it has applied cultural insights from briefs to executions to enhance ad effectiveness KPIs.