Rethinking Prestige Branding: Secrets of the Ueber-Brands | ANA Insights

Tue, 27 Oct 2015 00:00:00 -0400
Leading Edge

Wolfgang Schaefer and JP Kuehlwein, authors of Rethinking Prestige Branding, shared the secrets of the “ueber-brands” and how they market prestige and luxury in the 21st Century.