Toyota Case Studies: Prius Goes Plural & The Camry Effect

Tue, 20 Mar 2012 00:00:00 -0400
Event Recaps

Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.