Microtrends: Hidden Forces Shaping the Consumer of Tomorrow

Fri, 27 Oct 2023 00:00:00 -0400
Event Recaps

During a session at the 2023 ANA Masters of Marketing Conference, Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. To assist marketers who want to take advantage of such microtrends, he cataloged several of the ones he is currently observing in society.