Multicultural Marketing Organizational Structure and the Role of the Multicultural Marketing Executive

Tue, 17 Jul 2007 00:00:00 -0400
Event Recaps

Multicultural marketing organizational structures have evolved over time. This open discussion explored the current state of multicultural marketing organizational structures, and how — and where — they coexist within a company's overall marketing department. Members also considered ways in which multicultural departments must adapt and change to meet the marketing needs of the future.