Data Integrity as Differentiator: Interview with Jerry Nichols of Bottomline

Thu, 07 May 2026 00:00:00 -0400
Pulse

Jerry Nichols of Bottomline argues that data integrity, not AI alone, determines marketing intelligence. Ahead of ANA's Closing the Value Gap conference, Nichols explains how governance, quality frameworks, and trusted data could shape more defensible AI-driven decisions.