Brand and Direct Response: A Unified Strategy for Modern Nonprofit Growth

Wed, 14 May 2025 00:00:00 -0400
Event Recaps

Eaglecom and Easterseals explored the modern nonprofit marketing funnel and showed how brand and response can (and must) work together to drive growth. Speakers unpacked media mix thinking, measurement approaches, and how to align your media strategy to increase both donor acquisition and long-term loyalty.