AI, Answer Engines, and the Future of B2B Marketing Strategy

Wed, 29 Apr 2026 00:00:00 -0400
Event Recaps

AI answer engines are reshaping how B2B buyers discover and trust brands, as marketers face a shift from clicks to citations. Insights from the ANA B2B Committee explore AI visibility, zero-click search, and decision systems that could redefine strategy and measurement.