Why Do Brands Keep Making AI Ads When Consumers Hate Them? | On Scope

Tue, 17 Feb 2026 00:00:00 -0500
Podcast Clips

What are brands thinking when they continue to deploy ads made by AI, even when consumers have indicated that they don’t like them? Nataly Kelly, CMO at Zappi, gives her take, using her organization’s deep analysis of the Super Bowl ads to reinforce her point of view.