Walmart: Every Cart Tells a Story Across Multiple Channels

Thu, 08 Mar 2012 00:00:00 -0500
Event Recaps

Greg Warren, vice president, creative marketing, Walmart, and Sydney Norton, senior vice president, group managing director, The Martin Agency, shared the behind-the-scenes story of how the world's largest retailer catapulted the cart from the store aisles to the center of Walmart's marketing campaign.