Events and the Owned Media Opportunity: Case Studies

Tue, 01 Feb 2011 00:00:00 -0500
Event Recaps

Liz Bigham, SVP and director of marketing, Jack Morton Worldwide, and Steve Jarvis, vice president, marketing, small & midsize business, Concur Technologies, Inc., highlighted event marketing and the owned media opportunity in three case studies from Hyundai Sonata, Concur Breeze, and Samsung 3D LED TV.