Grab Your Bag. It's On/Bags Fly Free

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

In 2009 airlines began charging additional fees, most noticeably, bags. Southwest Airlines had a difficult decision to make — to charge or not. Walking away from an estimated $500M in annual revenue, SWA defied the industry and decided against bag fees.