Jalen Hurts Carries the Message for Sprite's New 'Obey Your Thirst' Ad Campaign

Wed, 30 Jul 2025 15:30:00 -0400
Marketing News

Sprite is handing things off to Jalen Hurts, Super Bowl LIX MVP quarterback of the Philadelphia Eagles, for its latest "Obey Your Thirst" campaign. Known for his leadership and sense of self, Hurts is the soda brand's first-ever NFL athlete partner, joining a roster of brand ambassadors who champion individuality.