Kellogg: Achieving Efficiencies and Investment Optimization Through Automation

Wed, 23 Oct 2019 00:00:00 -0400
Event Recaps

In this session, Jody Naragon from Kellogg and Steven Wales from Decideware will share the journey that Kellogg embarked on, over a year ago, to improve agency relationships and ultimately increase marketing effectiveness. Jody will discuss the internal change management, required communication planning, increased structure, and platform rollout that is driving increased transparency, improved agency/marketer communication, and helping to drive marketing strategy across the business.