Nescafé Brews Mystical Guidance for Coffee Lovers and Gen Z

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

Nescafé Tarot Cà Phê combined the mystical world of Tarot with the coffee experience, offering personalized guidance based on coffee preferences to Vietnamese millennials and generation Z, resulting in market share growth, increased sales, and improved brand perception.