ANA Study: 53 Percent of Marketers Struggle to Unify Measurement

Tue, 17 Feb 2026 15:30:00 -0500
Marketing News

More than half (53 percent) of marketers struggle to unify measurement across channels for optimization, per the ANA’s “State of Marketing Measurement Report.” The report, based on the responses from roughly 95 marketers, also found that inconsistent metrics remain a sticking point.