Here’s to Doing Good: Finnegans Brand Re-launch

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

After nine years on the regional scene, beer drinkers had heard of Finnegans, but surprisingly few were aware of their charitable mission — to fight poverty by giving 100 percent of the company's profits to local charities. Our mission was to revitalize the Finnegans brand, increase its distribution and sales, and gain more awareness and understanding of the righteous mission behind the brand.