How Did Truist Respond When Leadership Threw Out 100 Years of Brand Equity?

Sat, 17 May 2025 00:00:00 -0400
Podcast Clips

Rather than seeing the situation as a challenge, Truist Bank’s Sherry Graziano saw it as an opportunity when she and her team were tasked with building an entirely new brand from scratch. She discussed how she maximized the opportunity while managing a ton of moving parts as well as the human emotions of such a bold change.