How mio Hijacked Twitch Culture to Fuel Engagement and Sales

Mon, 15 Sep 2025 00:00:00 -0400
In-House Excellence Awards

To connect with the notoriously ad-averse Twitch community, mio embedded itself into native platform behaviors rather than interrupting streams with traditional advertising, generating thousands of organic brand mentions and boosting engagement by 88 percent in Twitch chats.