Expanding Number of Niche Sports Offers New Ad Plays

Mon, 29 Jul 2024 00:00:00 -0400
Trends and Technology

Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.