How Coca-Cola Is Transforming Brand-Building

Wed, 25 Oct 2023 00:00:00 -0400
Event Recaps

Shakir Moin shared Coca-Cola's journey to transforming its marketing with its portfolio of brands. This journey has led to a rapid shift to digital, an ethos anchored in winning consumer behavior (and not only hearts) and leveraging the company's network as a competitive advantage.