This Company Combatted Bias in its New Campaign

Sun, 30 Jun 2024 00:00:00 -0400
B2 Awards

The construction equipment category consists of integrated campaigns that all look and feel the same. The “Go With Lou” idea was a highly creative and strategic approach to countering the North American bias against Chinese manufacturers while at the same time grabbing the attention of the industry and significantly raising awareness for the LiuGong brand.