Dr. Scholl's: A Brand on the Move

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

In an age of proactive health and wellness, Dr. Scholl’s was perceived to be “for older people with foot problems.” To stem declines, the brand focused on the role that feet play in active, healthy lives so that it was in step with a younger, busier consumer audience.