Lost in Translation: How to Bridge the Messaging Gap from Headquarters to Staff to the Field

Wed, 14 Jul 2010 00:00:00 -0400
Event Recaps

Barbara Apple Sullivan, managing partner, Sullivan, John Paolini, executive creative director, Sullivan, and Michelle Leisure, senior director of marketing, Human Rights Watch, shared tips for spreading B-to-B messaging from the corporate office to the front lines, as well as a Human Rights Watch B-to-B case study.