David Wheldon, CMO at RBS, Offers a Stern Warning to Marketers Throughout the World

Mon, 01 Aug 2016 00:00:00 -0400
The Internationalist

Addressing the WFA’s executives from member associations and marketing organizations at the group’s annual meeting, David Wheldon, CMO at RBS, offered a stern, yet clear, warning to brands: “Do not lose sight of the marketing basics.”