Driving Brand Growth Through Cultural Effectiveness Measures

Tue, 08 Nov 2022 00:00:00 -0500
Event Recaps

AIMM representatives showcased the organization’s Cultural Insights Impact Measure, which proves the power of infusing cultural relevance into advertising. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.