Is Account-Based Marketing Ready for Its Close-Up?

Wed, 28 Dec 2022 00:00:00 -0500
B2B

Account-based marketing (ABM) is no longer the domain of giant tech companies with the resources to deploy bespoke programs targeting accounts that are likely to have the most profitable impact in the long run. According to a recent survey, most B2B organizations that have not yet adopted an ABM strategy plan to do so within the next 12 months.