Nike Will Emphasize Brand-Building In New Effort to Drive Growth

Thu, 26 Dec 2024 00:00:00 -0500
Marketing News

Nike says it's dialing up spending on branding and reducing spending on performance marketing. Branding, or showing what a company stands for rather than just making money, is becoming a much bigger consideration for brands of all stripes. The challenge for marketers is how to convert the benefits of branding into metrics that the C-suite will understand.