Built By Heart

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Chobani was the leader in the now wildly popular Greek yogurt category. Despite this, somehow only half of the country knew who they were. It was time to change that. At the heart of Chobani’s remarkable success was an inspiring American dream story that deserved to be told on an equally inspiring stage — the 2012 Summer Olympics.