Daniel Dae Kim Took a Drive with Lexus

Mon, 13 Nov 2023 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Lexus’ campaign targeted to native-language and English-speaking Asian American consumers in the continental U.S., with two separate spots that were targeted to East Asian and Asian Indian audiences respectively. The East Asian spot was also translated/adapted into English, Chinese (Mandarin), and Korean versions.