Simulmedia: How to Build an Attribution Model for TV in 2020

Tue, 07 Apr 2020 00:00:00 -0400
Partner Content

Attributing the results of linear TV advertising is different than digital advertising, but it’s very possible to measure the impact TV campaigns have on consumer behavior and what can be done to improve a campaign’s effectiveness. Here is a comprehensive guide for how to create one’s very own TV attribution model.