Navigating the Murky Media Waters of RTB, DSPs, DMPs, and ATBs

Wed, 01 May 2013 00:00:00 -0400
The Internationalist

The advertising business has always been full of buzzwords and acronyms; today the following terms are attracting tremendous attention: automated buying, real-time bidding (RTB), demand side platforms (DSPs), Ad Exchanges, Data Management Platforms (DMPs) and Agency Trading Desks (ATBs).