Data Deep Dive: Activating 1st and 3rd-Party Data Like A Pro

Wed, 31 May 2017 00:00:00 -0400
Event Recaps

Gar Smyth, VP Global Marketing Head at DataXu, and Linda Harrison, Senior Digital Data Strategist at Acxiom, discussed why offline data is even more powerful than online data, and how brands and their agencies can use technology and data to create more relevant, personalized messages than ever before.