IBM’s Signature Experience: Integrating Brand Promise and Engagement

Thu, 08 Mar 2012 00:00:00 -0500
Event Recaps

Rob Pace, VP of marketing programs and events at IBM, along with Kurt Miller, EVP of client services at George P. Johnson (a Project: WorldWide agency), shared how an integrated engagement strategy is the most effective way to deepen relationships with clients and attract new ones.