Guidance for Marketers Evaluating and Adopting New Technologies

Wed, 08 May 2024 00:00:00 -0400
Event Recaps

During a session at a May 2024 ANA half-day conference, the audience received an account of how technological developments promise to reshape the fortunes of marketers and businesses from Douwe Bergsma, CMO at Piedmont Healthcare, and Dr. Denish Shah, executive director of the Marketing RoundTable and associate professor of marketing at Georgia State University.