Burger King's "Club BK": Engaging Parents and Kids to Drive Brand Loyalty

Wed, 18 Nov 2009 00:00:00 -0500
Event Recaps

Matt Simpson, VP, strategy, Designkitchen, and Cherie Koster, senior manager, cultural marketing, Burger King, discussed how Burger King reached out beyond its core audience to successfully engage moms via Club BK, an online, multiplayer game and e-CRM program for kids.