We Need to Level Up If We Want to Hit Sustainability Targets

Mon, 11 Mar 2024 00:00:00 -0400
Leading Edge

Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press. To reach sustainability targets in the realm of media, it is crucial to bridge the gap between discussions on sustainable practices and their effective implementation. While numerous marketing technology solutions promise emission reduction, there seems to be disparity in how agencies and clients approach the issue.