Emerging Trends in Dealing with Comparative Ads and Alleged Puffery

Thu, 26 Mar 2009 00:00:00 -0400
Event Recaps

Richard J Leighton, Parner, Keller & Heckman LLP, and Cate McGinn, Managing Counsel, Global Nutrition, McDonald's Corporation, shared their thoughts on how advertisers can best handle and protect themselves from the current increase in comparative advertising and puffery.