Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism

Fri, 07 Nov 2014 00:00:00 -0500
MediaPost

Brands used to need exclusivity and irony to win over consumers. Now, in order to reach the 74.3 million millennials who wield more than $200 billion in purchasing power, brands need to be inclusive and friendly, according to a new report from Mindshare, part of WPP’s GroupM media operation.