The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work

Fri, 05 Apr 2013 00:00:00 -0400
Event Recaps

Richard Benyon, CEO of Decideware, Yoandra Mordan, finance manager at Johnson & Johnson Global Marketing Group, and Stuart Sueltman, associate director, agencies procurement at Johnson & Johnson Group of Consumer Companies, discussed how evaluation and scope of work processes can be used to leverage better agency relationships.