Merrell Blazes a New Trail

Sun, 13 Aug 2023 00:00:00 -0400
In-House Excellence Awards

Merrell's award-winning integrated campaign "Same Is Boring” successfully repositioned the brand as a trail-running innovator and achieved record-breaking results by embracing the unpredictability and excitement of trail running, captivating the target audience, and driving significant growth in the trail run portfolio.