Using Segmentation to Win the Privacy Debate

Thu, 21 Oct 2021 00:00:00 -0400
Knowledge Partners

This episode of The Why Behind The Buy (now The Marketing Insider) podcast answers that question with the help of Claritas’ Al Gadbut. Also, Steve Fuller of the Seattle Times on how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results.