Sabemos que te va a encantar. (We know you're going to love it.)

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

After almost six years without dedicated marketing efforts and ensuing declines in consumption, KRAFT set out to reconnect KRAFT Macaroni & Cheese with less acculturated Hispanics. The objective of this campaign was to reach Hispanics through in-language communications and prove the effectiveness of dedicated efforts in four local test markets.