GE and the Art of Brand Reinvention

Fri, 21 Apr 2017 00:00:00 -0400
PJA Advertising Unconventionals Podcast

In this episode of The Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.