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Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

When corporate America was forced to wean itself off the perks of private jets and first class travel, America cheered. In this challenging environment, many advertisers were stepping back or proceeding with caution, but as the airline brand known for being 'of the people, for the people and by the people', we knew this was JetBlue's moment to soar.