Disney Integration Case Study: The Year of a Million Dreams Celebration

Fri, 19 Sep 2008 00:00:00 -0400
Event Recaps

Disney's Global Project Development Manager for Alliance Marketing, Brewster Lister discussed the "Year of Million Dreams" campaign, which was created to attract new and repeat visitors to the company's theme parks and included random giveaways ranging from passes that allowed visitors to bypass long lines to an overnight stay in Cinderella's castle.