Getting the Most Quality Out of Qualitative Research

Fri, 30 May 2008 00:00:00 -0400
Event Recaps

Properly designed and well managed qualitative research can deliver indispensable strategic insights and valuable marketing guidance when everyone-research users, vendors, and consultants-plays by the rules. The best practices for qualitative research were reviewed in this presentation, including improving group recruitment, managing interview flow, and technique selection.