How Procurement Executives Can Help Manage Marketing Spend

Fri, 14 Mar 2014 00:00:00 -0400
Procurement Webinar Series

In this webinar video, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.