MassMutual’s Use of Journey Analytics in the B2B2C Space

Tue, 20 Jan 2026 00:00:00 -0500
Event Recaps

Attendees at an ANA members-only one-day conference learned about the use of journey analytics by a legacy financial services organization from Lin Yuan, head of journey analytics and data foundation at MassMutual, and Ling Cui, head of marketing analytics, research, and technology at MassMutual.