Pepsodent Helps Fight Tooth Sensitivity During Ramadan

Wed, 27 Aug 2025 00:00:00 -0400
Smarties Awards

Pepsodent tapped into the cultural relevance of Ramadan to help consumers enjoy traditional Iftar dishes without tooth sensitivity pain. By combining AR gamification, time-targeted creative, and shareable experiences, the brand drove awareness and product adoption with a tech-savvy, food-loving audience.