The Evolution of In-House Creativity at Coca-Cola

Sun, 13 Jul 2025 00:00:00 -0400
Conference Session Videos

In this session, Islam ElDessouky, global vice president, creative strategy and content at Coca-Cola, explored the evolving role of in-house creative agencies. Discover how Coca-Cola's in-house agency has adapted to meet the demands of a rapidly changing marketing landscape.