A Love Story About Yogurt

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

This is the story of a young yogurt company going head-to-head with industry goliaths who controlled two-thirds of the market and had 20X the budget. This case explains how with fresh eyes the brand was able to see flaws in category conventions and introduce its yogurt in a completely new way.