Diagnosing and Treating and Outdated Approach to Content

Wed, 17 Apr 2019 00:00:00 -0400
Event Recaps

Until very recently, the American Dental Association's (ADA) in-house marketing team felt more like short-order cooks than creative communications experts. In this session, director, content strategy Julia Nissim and manager, content delivery Annie Watson-Johnson will share how the team has reimagined their collaborative approach to deliver more relevant, vibrant content.