Using Influencers and a Jingle to Launch a Heritage Brand on TikTok

Thu, 12 Oct 2023 00:00:00 -0400
Event Recaps

Knowing their jingle has historic roots, Nationwide wanted to make a splash featuring their artist and musician partners along with influencers, sports talent, and even their own employees. Learn how the brand tapped celebrities from Peyton Manning and Brad Paisley to HER to lead their strategy.