Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification

Tue, 28 Dec 2021 00:00:00 -0500
Smarties Awards

With its mascot Duo gaining a reputation as a bit of a stalker on social media, language-learning app Duolingo decided to lean into the reputation, using drones, projectors, and geolocations to target lapsed students with an unignorable push notification, projected onto buildings near their homes.