How an "Outage" Turned IBM from Humdrum to Hero

Thu, 30 May 2019 00:00:00 -0400
Effie Awards

To capture the attention of MWC 2018 attendees and drive growth, IBM broke the mold on product demos by launching "Outage." This adrenaline pumping choose-your-own-adventure product experience placed the audience in the driver's seat and drove unprecedented business results.