How MGM Turns Creator Content into Full-Funnel Creative

Fri, 01 May 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA Creator Marketing Conference, Derek Schoen, VP of integrated media strategy at MGM Resorts International, explained how MGM treats social media as the starting point for creator content and then scales those assets across paid media, owned channels, and on-property environments.