LifeLock, Inc. and the Phoenix Mercury: Leveraging Partnerships to Elevate a Brand

Wed, 20 Jul 2011 00:00:00 -0400
Event Recaps

Erick Dickens, director, product marketing, LifeLock, Inc., and Scott Horowitz, vice president, sales and marketing, Navigate Marketing, discussed how LifeLock and Phoenix Mercury created the first ever jersey sponsorship in professional basketball in order to align their missions for the advancement of community, fans, and the WNBA.