Delta Benefits Unpacked: How American Express Revolutionized Employee Training With TikTok-Style Videos for More Than 5,000 Global CCPs

Tue, 09 Sep 2025 00:00:00 -0400
In-House Excellence Awards

American Express created a first-of-its-kind short-form training series using TikTok-style videos to educate over 5,000 Customer Care Professionals globally on new Delta Amex Cobrand Cards benefits, replacing traditional static training materials with engaging, digestible content that enabled better customer connections.