Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

Wed, 15 Jul 2020 00:00:00 -0400
Webinar Rewinds

In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.