Pine-Sol's Social-First Pivot Drives Fourfold Engagement over CPG Competitors

Tue, 14 Jul 2026 00:00:00 -0400
Event Recaps

The Pine-Sol community-led TikTok strategy is driving engagement rates four to eight times higher than direct competitors. The Clorox Company social-first pivot may offer a replicable model for legacy brands chasing cultural relevance.