How Sea-Doo Used SEM to Overcome Supply Chain Issues and Increase Sales

Sun, 23 Apr 2023 00:00:00 -0400
Internationalist Digital Solutions

With the brand enduring a product shortage caused, in part, by the global supply chain crisis of 2021, Sea-Doo quickly pivoted its marketing strategy, embracing a much longer sales cycle that focused on capturing and maintaining consumer attention versus driving short-term sales.