Why Hershey Sometimes Lets Its Procurement Team Play "Bad Cop" When Working with Agency Partners

Mon, 17 Oct 2022 00:00:00 -0400
Podcast Clips

The Hershey Company’s Sherry Ulsh explains why her brand deploys a “good cop/bad cop” approach, of sorts, to assist with agency relationship management, sometimes allowing the marketing procurement side to deliver bad news or a tough message to the agency.