Small Budget Needn't Mean Small Impact: Reaching Consumers in Recessionary Times, a Blue Shield of California Case Study

Mon, 07 Dec 2009 00:00:00 -0500
Event Recaps

Sue DeLeeuw, director of consumer marketing, Blue Shield of California, and Paul Lavoie, cofounder and chairman, TAXI, discussed the advertising campaign TAXI recently created for Blue Shield of California.