Building a Comprehensive Marketing Data Lake for Analytical and Executional Use Cases

Thu, 20 Jun 2024 00:00:00 -0400
Webinar Rewinds

In this webinar, Andy Hasselwander, Chief Analytics Officer at Marketbridge, and Steve Erbentraut, Chief Technology Officer at Intelisent, explored the benefits of developing and maintaining an owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based CDPs.