Quantcast on Video Viewability: If a Video Plays in a Forest, But Isn't Seen...Did It Really Play?

Thu, 22 Sep 2016 00:00:00 -0400
Event Recaps

Digital and traditional TV buyers are increasingly flocking to digital video, and with good reason: It's proven to be effective at driving awareness, engagement and impact. However, the manners in which many buyers are measuring the effectiveness of video campaigns, is incomplete, if not flawed. In this piece, we explored manners in which to reap maximum value from digital video advertising.