As Machines Talk, Marketers Are Starting to Listen

Wed, 14 Jan 2026 00:00:00 -0500
B2B

It's a window into the not-too-distant future of marketing. No dashboards. No manual switches, prompts, or interventions. Systems speak and act almost entirely on their own, thanks to machine-to-machine, which is poised to change how marketers strategize, plan, and measure their ad campaigns.