Post Foods: Bringing to Life a Total Market Multiplatform Program

Thu, 12 May 2011 00:00:00 -0400
Event Recaps

Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.