Kellogg’s: Leveraging Data and a Robust Data-Driven Ecosystem to Improve ROI

Fri, 14 Sep 2018 00:00:00 -0400
Conference Session Videos

In this video, learn why Kellogg’s believes that data and measurement is key to unlocking brand growth. The brand has discovered new ways to partner with data sources to fuel behavior-based insights, product innovation, and consumer experience plans.