The Evolution of the Agency-Marketing-Procurement-Finance Relationship

Thu, 02 Sep 2010 00:00:00 -0400
Event Recaps

The relationships between agency, marketing, and procurement/finance have significantly evolved over the last five years. Mary Ann Brennan, director, global procurement at Mattel, and Emily Vandemeer, SVP and CFO at Y&R California, discussed how the agency and client procurement teams must work together to engage and create an understanding and sense of ownership with marketing.