Hotels.comedy: Creating Emotional Connections Through Entertaining Content

Wed, 19 Jun 2019 00:00:00 -0400
Event Recaps

Katie Van, director of North America brand marketing for Hotels.com, discussed how Hotels.comedy Presents 10 Nights with Jonathan Van Ness was created, including why it was the right content marketing campaign, given the brand goals, and why Van Ness was the ideal celebrity spokesperson for the project.