How GeoBlue Built an Internal Communications Function in the Midst of Crises

Tue, 21 Dec 2021 00:00:00 -0500
In-House Excellence Awards

For travel insurance company GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had been created six months prior, the communications function was built – and honed – during a series of crises.