Blending Up Success for Jamba via Modern Marketing

Tue, 29 Sep 2009 00:00:00 -0400
Event Recaps

Kim Larson from Jamba Juice and Jim Holbrook from Neighbor faced the challenge of reinvigorating the Jamba Juice brand. They discussed how Jamba Juice made radical changes to the brand's marketing approach using new products, new environments, and new media.