Transforming to Better Meet Customer Needs: End User Computing Solutions

Fri, 09 Sep 2011 00:00:00 -0400
Event Recaps

Tim Peters, Vice President, CSMB End User Computing Marketing and Singapore Design Center, Dell, Inc., and Kirk Schell, Executive Director and General Manager, Business Client Product Group, Dell, Inc., discussed how Dell has evolved their approach to product marketing by utilizing deeper customer insights in order to develop better products, solutions and consumer experiences.