From Branded Entertainment to Branded Engagement

Fri, 12 Jul 2013 00:00:00 -0400
Insight Briefs

Branded engagement is what happens when you create branded content on a digital platform. The process amplifies the message, delivering strategic results. Read how Diageo, DuPont, and Ubisoft are using branded engagement to reach consumers in this ANA Insight Brief written by Rich Sutton of Mail Online.