Brands Are Unaware Their Data Is Commoditized

Tue, 30 May 2023 00:00:00 -0400
Leading Edge

Data-driven marketing is all about harnessing what we as marketers know about our audiences to deliver unique, tailored campaigns and experiences that resonate beyond mass market messages. However, those campaigns and experiences can only be as unique and tailored as the insights that power them — and for many brands, therein lies a problem.