Marketers Need to Take Control of Their Data

Wed, 20 Sep 2023 00:00:00 -0400
Trends and Technology

Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams need to do a better job of planning and figure out what the end game for the data is well before executing.