Amid the Uncertainty, There’s Room for Levity in Ads

Tue, 13 Oct 2020 00:00:00 -0400
Leading Edge

When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.