Hispanic Works: Five Reasons to Spend and Five Ways to Spend Well

Thu, 29 Mar 2012 00:00:00 -0400
Event Recaps

Roberto Orci, chair of the Association of Hispanic Advertising Agencies (AHAA), discussed how marketers can sway any executive reluctant to make Hispanic marketing a business priority. He also shared results of a recent AHAA study that marks the first time that a direct correlation between overall Hispanic ad spending and a company's overall revenue has been found.