How Merrell Used Influencers to Flip the Script and Win Over New Customers

Thu, 21 Apr 2022 00:00:00 -0400
REGGIE Awards

With the brand being outpaced by its competitors in the trail running category — but still resonating with road runners — Merrell created an influencer-led campaign that sought to show road runners how they could benefit from trail running, helping the brand reverse a downward trend and win with a new audience category.