Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative

Tue, 15 Feb 2011 00:00:00 -0500
Event Recaps

Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.