Growth of Influencer Marketing Brings New Rewards and Raises Tough Questions

Fri, 20 Jan 2023 00:00:00 -0500
Trends and Technology

Spending on influencer marketing is expected to grow to $6.1 billion in 2023 and $7.1 billion in 2024, per Insider Intelligence. But as the market expands, brand managers are starting to ask tougher questions about the advantages — and drawbacks — of using influencers to help boost engagement efforts and land new customers.