Mega Celebs Boosting Mega Brands

Thu, 26 Mar 2009 00:00:00 -0400
Event Recaps

David Reeder, Vice President, GreenLight Rights, and Sheryll Kollin, Senior Vice President, Director of Broadcast Business Affairs, Doner, discussed the rewards and challenges of hiring a celebrity to endorse a brand. A case study featuring Eurostar was also presented.