Everything You Need to Know About Maximizing NIL Partnership Value

Thu, 12 Mar 2026 00:00:00 -0400
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Learfield’s Solly Fulp and Grant Jones provide a practical, on‑the‑ground view of how NIL is maturing into a sophisticated marketing channel and share their one piece of advice on what every brand marketer needs to be doing to maximize the ROI of their NIL agreements.