New Agency Model: Media Company as Agency

Thu, 08 Dec 2011 00:00:00 -0500
Event Recaps

Meredith, one of the nation’s leading media companies, has transformed itself into a player on Madison Avenue with Meredith Xcelerated Marketing. Keith Sedlak, chief marketing officer, Meredith Xcelerated Marketing, shared the thinking and strategy behind this new agency model.