Marketing to Older Generations

Thu, 17 Oct 2024 00:00:00 -0400
Pulse

With all the marketing focus trained on millennials and members of generation Z, one might think that baby boomers and older people had vanished entirely — or had at least become an irrelevant demographic for marketers. This cohort, however, remains a sizable one, with needs that organizations can meet in mutually beneficial relationships.