Vitamin Shoppe on Balancing Priorities with a Limited Budget

Mon, 06 Nov 2023 00:00:00 -0500
Event Recaps

Nadina Guglielmetti, chief customer officer at Vitamin Shoppe, discussed driving distinct priorities within a limited marketing and media budget. The Vitamin Shoppe has multiple consumer paths to purchase: both a brick-and-mortar footprint as well as a strong DTC e-commerce platform.