VAPOR X:60 Stick

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Bauer was sold by Nike and lost the marketing power of the Swoosh. Our challenge was to reignite players around the Bauer brand and take the ice with our first non-Nike Bauer stick. We turned to one of the most unlikely sources to help us out — a lowly, and extremely cranky, rink manager named Carl.