Here’s How Indie Agencies Can Scale Despite Rising Labor Costs

Tue, 02 Jan 2024 00:00:00 -0500
Leading Edge

Many indie agencies are now finding themselves as the dog that caught the bus. In the new efficiency-oriented market environment, they’ve successfully made the pitch to brands that a leaner and hungrier agency can deliver better performance with lower costs than the brand-name agencies that historically managed their marketing spend.