The Evolution of DOOH: From USB Sticks to Real-time Targeting

Mon, 16 Mar 2026 00:00:00 -0400
Leading Edge

In the not-so-distant past, an honest summary of digital out-of-home (DOOH) advertising would have been that it stretched the definition of “digital.” The processes behind making an ad appear on a digital billboard or screen were decidedly manual – someone physically plugged a USB stick into that screen, uploaded a file, and hoped everything worked as planned.