Mike's Hard Lemonade and Genesis Partner with Netflix for New Series 'The Hawk'

Tue, 14 Jul 2026 13:00:00 -0400
Marketing News

Mike's Hard Lemonade and Genesis are partnering with Netflix on custom ad campaigns tied to Will Ferrell's golf comedy series The Hawk. The deals signal a growing shift toward branded entertainment as brands seek unconventional ways to reach new audiences.