Wells Fargo: Making The Shift from "Creative Services" To "In-House Agency"

Tue, 13 Dec 2016 00:00:00 -0500
Event Recaps

In this session, attendees heard from two former agency executives charged with leading the transformation of Well Fargo's 200-person creative services organization. They discussed how they laid the foundations for the shift to a true agency model. From fractionalized to unified. From servicing to leading. From vertical to horizontal. That's only a few of the pivots that were explored in this session.