Co-creation Is the Secret to Brand Authenticity in Influencer Marketing

Mon, 16 Sep 2024 00:00:00 -0400
Leading Edge

The arrival of TikTok shop earlier this year was initially met with a positive reaction, but it has since received some criticism of its commercialization of the platform. Meanwhile, creators are grappling with deinfluencing overconsumption, and struggling to find meaningful ways to incorporate singular and disjointed brand promotions (often around seasonal moments) into their content.