Behavioral Targeting and Privacy Concerns: Striking an Appropriate Balance

Fri, 01 May 2009 00:00:00 -0400
Event Recaps

Peter Cassat of Dow Lohnes PLLC discussed the FTC's 2009 Self-Regulatory Principles for Online Behavioral Advertising report and reviewed attempts by lawyers and regulatory agencies to balance the interests of advertisers with the privacy rights of consumers.