Sweet Connections AI: Bridging Generations Through Technology

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

McDonald's partnered with IW Group to launch Sweet Connections, an innovative AI-powered campaign that addressed the language barrier between AAPI generation Z and their grandparents while driving trial of the new Grandma McFlurry through groundbreaking technology and authentic storytelling.