Is Attention the Currency of the Future?

Tue, 01 Nov 2022 00:00:00 -0400
Event Recaps

With firsthand experience using attention metrics to drive better advertising outcomes, marketers are beginning to explore attention as a currency. Earlier this year, MediaCom partnered with Adelaide, Kargo, and Google Display and Video 360 to launch the first programmatic campaign guaranteeing media quality with attention metrics.