Comcast Spotlight: Reaching Hispanic Audiences Through Cable TV Advertising

Thu, 20 Sep 2018 00:00:00 -0400
Leading Edge

Through 2028, U.S. Hispanics are expected to be the fastest growing demographic in the U.S., which makes them a valuable market and smart long-term play for marketers. While the demographic covers a diverse range of groups, their media habits have similarities. Here’s how marketers can best reach them through TV.