What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns

Thu, 22 Feb 2024 00:00:00 -0500
Leading Edge

All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022’s midterms — is familiar territory. However, what’s decidedly not familiar is the digital advertising reality in which this year’s campaigns must operate.