Elevating Your ABX Strategy

Tue, 26 Apr 2022 00:00:00 -0400
Event Recaps

With account-based experience (ABX) strategies gaining popularity among B2B businesses, Merkle B2B's Sarah Doughty shared some insights into what exactly ABX is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.