How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership

Thu, 09 Dec 2021 00:00:00 -0500
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Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.