How the NFL Is Engaging the Next Generation of Fans

Wed, 02 Nov 2022 00:00:00 -0400
Event Recaps

The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting gen Z fans on their terms through its "helmets off" player storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.