American Family Insurance Grows Their "Family" Through Multiple Screen Marketing

Thu, 21 Apr 2011 00:00:00 -0400
Event Recaps

Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization's multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.