The White Rabbit Experience

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

Challenge: Drive viewership for Alice, Syfy's reimagining of the classic Alice in Wonderland. Research showed the white rabbit was the most recalled icon from the classic, so Syfy's updated character became the focus of our multimedia adventure — The White Rabbit Experience. Alice exceeded expectations, becoming the highest-rated Sunday show night on Syfy since 2007.