Leveraging Video to Weather an Economic Downturn

Tue, 17 Oct 2023 00:00:00 -0400
Leading Edge

Nothing in the future is ever guaranteed, but these days the future is feeling more uncertain than ever as economic headwinds make forecasting ad spend increasingly difficult. Today’s publishers are being challenged to adapt to changing consumer preferences with shrinking budgets and lofty revenue goals. Publishers can prepare now amid uncertainty for whatever comes next by supercharging their video strategies using the tips below.