Firestarter Session by XR Pay: The Hidden Engine Behind Creative Freedom: Why Global Rights Management Shouldn’t Be an Afterthought

Fri, 20 Jun 2025 00:00:00 -0400
Event Recaps

As brands increasingly shift creative operations in-house, they gain control — but also face new risks. In this session, Michael McGuire, president of XR Pay, explored how the explosion of content across platforms has magnified the need for proactive global rights management.