From Brand Buzz to Business Impact: Reframing ROI to Measure Influence

Thu, 13 Nov 2025 00:00:00 -0500
Event Recaps

By reframing "Return on Investment" as "Return on Influence," marketers can better connect creator campaigns and activations to real business outcomes. In this session, learn how to quantify influence across platforms, creators, and content using advanced frameworks that link performance to brand health, conversions, and beyond.