Now 40, California Pizza Kitchen Pokes Fun at Its Mid-Life Crisis

Fri, 28 Mar 2025 17:00:00 -0400
Marketing News

California Pizza Kitchen earlier this week rolled out what seemed to be a rebranding effort, posting a video on its social channels featuring strobe lights, a pounding beat, and folks wearing hoodies chomping on pizza. But it was just a gag, a faux mid-life crisis to celebrate the restaurant chain's 40th anniversary.