JetBlue: Staying True to Our Brand - Through Thick and Thin

Tue, 24 Apr 2007 00:00:00 -0400
Event Recaps

Andrea Spiegel of JetBlue explains how JetBlue has built a brand using innovative communications, customer word of mouth, unique product offerings, and forward thinking. She shares company learnings from their 2007 winter storm nightmare and how they are including their customers and crew members in the process of moving forward.