Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company

Fri, 29 Apr 2022 00:00:00 -0400
Marketing Futures Podcast

Grab your raincoat, because on today’s pod, we welcome Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson. Sheri explained the concept of “Selfless Innovation,” gave tips on how brands can connect to their purpose, and shared stories from her time as a storm chaser.