Time for Marketers to Stop Drowning in Data and Start Exploring

Tue, 21 May 2013 00:00:00 -0400
Nielsen

Despite having vast amount of data at their fingertips--and often because of the complexity of the data at hand--our clients' ability to form these vital connections is oftentimes hindered. In fact, our advertiser clients tell us that despite the ever-increasing amounts of data they have access to, they still have problems answering basic questions.