Next Generation of TV (OTT, Advanced TV) - Critical Components Impacting Cross-Media Measurement

Tue, 02 Jun 2020 00:00:00 -0400
Webinar Rewinds

The MRC described its standards and guidance on OTT and advanced television measurement practices and provided critical insights for what to seek among measurement partners (for example Nielsen, Samba, Alfonso, Innovid, and Google).