Don’t Underestimate the CMO-CFO Relationship

Fri, 02 Feb 2024 00:00:00 -0500
Pulse

An essential part of a CMOs job is not only getting the work done, but making sure the work provides value and meaning for the consumer, meeting their needs and pain points, while also leveraging team skills, time, and budget efficiently. This is why Jenny Wall, CMO at VideoAmp, believes CMOs are the “voice of customers” and “unsung revenue heroes for advertising.”