Promoting Sustainability with Integrity & Avoiding Greenwashing

Tue, 22 Apr 2025 00:00:00 -0400
Leading Edge

As companies seek to embrace green initiatives and eco-friendly campaigns, it is crucial to adhere to ethical marketing practices that not only reflect genuine efforts but also foster consumer trust and avoid “greenwashing” pitfalls. This Earth Day, April 22, is a prime opportunity to review, highlight, and renew your organization’s commitment to environmental sustainability.