How Quest Scales Creator Content to Drive Retail Results

Sun, 03 May 2026 00:00:00 -0400
Event Recaps

During a session at the 2026 ANA Creator Marketing Conference presented by Pinterest, Lyle Stevens of Later and Grace Niu of Quest Nutrition explained how Quest uses creators as a growth channel that extends beyond the social feed. The speakers outlined how retailer-specific briefs, cross-channel usage rights, and digital asset management make creator content scalable across paid media and retail touchpoints.