CMO Perspective: John Hayes: A Culture of Reinvention

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

The CMO of American Express Company talks about the company's strategies that encompass Webisodes, scalable events, emotion, and proactive risk taking. To catch up with its fact-moving consumers, this credit card company began using new media platforms and content to create level of engagement with its customers.