How AT&T Employs a 360-Degree Approach to Its Multicultural Marketing

Tue, 30 Oct 2012 00:00:00 -0400
Event Recaps

Marketing leaders from AT&T shared how it uses a 360-degree approach to its multicultural marketing programs by employing traditional media, digital, social, and music. Examples of its culturally-relevant, celebrity-driven campaigns were also shared.