Firestarter Session by GroundTruth — The Hidden ROI: Finding the Customer That Drives Traffic and Growth

Thu, 11 Sep 2025 00:00:00 -0400
Event Recaps

Navigating today’s fragmented media landscape and economic uncertainty requires a new approach to marketing measurement. In this session, GroundTruth showed how to find the “hidden ROI”, the ideal customers you’re missing, by leveraging real-world behavior data.