How to Avoid In-Housing Purgatory

Tue, 06 Dec 2022 00:00:00 -0500
Leading Edge

What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.