Reality TV Meets Horror: How Warner Bros. Turned Surveillance Fears into Box Office Success

Thu, 06 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

When Warner Bros. needed to drive Hispanic audiences to their thriller The Watchers, NBCUniversal crafted an innovative branded entertainment campaign that merged two worlds obsessed with surveillance. By featuring Ariadna Gutierrez — fresh from being watched 24/7 on Telemundo's reality hit "La Casa de los Famosos" — the campaign created a seamless narrative bridge between reality TV paranoia and cinematic horror, delivering over 10.2 million impressions and exceeding click-through benchmarks by eight times.