How Claro Hit a Home Run with This “Hacked” Phone Campaign

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

To better serve its users, telecommunications provider Claro created a campaign in which it “hacked” users’ phones and got them to call loved ones before midnight on Christmas Eve and New Year’s Eve, thereby helping them to avoid the headache of experiencing service disruptions during peak activity periods.