How Pernod Ricard Optimized A&P Spend

Mon, 11 Aug 2025 00:00:00 -0400
Event Recaps

Pernod Ricard USA shared how its marketing and media teams collaborated to optimize A&P (advertising and promotion) spend across brands and touchpoints. By aligning creative strategy with media performance data, the team unlocked scalable growth, improved ROI, and developed best practices for campaign consistency, asset design, and brand prioritization.