Cleaner of Your Dreams

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

To reverse years of decline on the aging Mr. Clean brand, we researched the brand’s past successes and intersected them with today’s household cleaning dynamics. This uncovered the insight, “there’s nothing sexier than a man who cleans,” inspiring the idea “Mr. Clean is the cleaner of your dreams."