Top 10 Media Predictions for 2026

Fri, 30 Jan 2026 00:00:00 -0500
Knowledge Partners

ECI Media Management outlines ten forces reshaping advertising in 2026, highlighting consolidation, AI‑driven operational shifts, proprietary and SaaS‑based agency models, the rise of retail media and CTV, evolving measurement standards, and a growing demand for transparency across the media ecosystem.