New Study Says CTV Ad Marketplace Suffers from Trust Deficit

Thu, 16 Jul 2026 12:30:00 -0400
Marketing News

A new IAB report finds that most CTV buyers question the quality of their ad inventory, with fraud and unverified sourcing driving widespread distrust. As U.S. digital ad spend approaches $81.9 billion, confidence gaps across purchasing methods may reshape how marketers allocate budgets.