Gorilla Glue's Journey to Best-in-Class Broadcast Production

Fri, 30 Nov 2018 00:00:00 -0500
Event Recaps

Join Gorilla Glue's in-house creative director and learn the creative techniques Gorilla Glue employed to explode their brand from print-advertising to best-in-class broadcast creative – without an agency of record. With over 20 TV spots written in-house, and produced directly, Lauren Connley, Senior Director of Creative Services – The Gorilla Glue Company, will share how she built the company's direct model, including different approaches for generating and selecting ideas and tips for brands working directly with production.