How Gillette Appealed to Gen Z

Tue, 28 Dec 2021 00:00:00 -0500
Smarties Awards

Gillette, a century-old global men's grooming brand, dominates the wet shaving category. The increase in sales largely relies on the growth of unit price, but the sales volume rises slowly in the industry, particularly with gen Z users. Thus, the company needed to appeal to the younger demographic.