How the Brains Behind Comic Con’s In-App Experience Revolutionized Fun Marketing

Fri, 25 Oct 2024 00:00:00 -0400
Pulse

How do you bridge the growing gap between capturing customers' attention and maintaining retention? Shawn Swaney, senior director of customer success at Komo, and Derrick Weiss, senior marketing coordinator at ReedPop, revealed how in-app experiences are transforming customer engagement through gamification at the 2024 Marketing Technology Changemakers One-Day Conference, held at Amazon Ads Headquarters in New York City.