How to Supercharge Media Mix Modeling with Incrementality

Thu, 09 Oct 2025 00:00:00 -0400
Conference Session Videos

In today’s complex media landscape, Media Mix Modeling (MMM) is making a comeback. But without causal grounding, even the most elegant models can mislead. In this video, Measured's Will Post revealed how enterprise brands are fusing incrementality testing with MMM to transform models from “best guess” to business-driving truth.