Innovid: Omnichannel Advertising in a Streaming-Centric World

Tue, 29 Jun 2021 00:00:00 -0400
Partner Content

Like the shift from landlines to mobile devices, society is likely to continue its preference for CTV and digital video over linear TV. For marketers, this requires a shift in media strategy. Though marketers have been operating in an omnichannel world for a while, they must now confront the complexity of a fragmented digital environment and refocus their omnichannel advertising strategies with CTV rather than linear TV at the center.