How a Legacy Brand Stays Relevant with New Consumers

Thu, 14 Aug 2025 00:00:00 -0400
Conference Session Videos

This session showcased how a 139-year-old flavor icon is staying wildly relevant — in your fridge, on your FYP, in your DMs, and beyond. From TikTok triumphs to unexpected flavor drops, you’ll hear how Dr Pepper is growing its fanbase by tapping into community, culture, and curiosity.