Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices

Fri, 10 May 2024 00:00:00 -0400
Leading Edge

In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.