Diverse Ad Spend, by the Numbers

Fri, 09 Jun 2023 00:00:00 -0400
Money Slides

The Alliance for Inclusive and Multicultural Marketing (AIMM) calculates the amounts of advertising spending allocated to diverse-owned media outlets (DOMs) as well as to diverse-owned and -targeted media, then further breaks down each category of media by the specific minority group by which it is owned or that it targets.