Eight Tips for Aligning MarTech with Strategy

Thu, 09 Jan 2025 00:00:00 -0500
Training Takeaways

Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”