Driving Response: How One Insurer Beat Their Control Using Behavioral Science

Fri, 17 Jun 2022 00:00:00 -0400
Event Recaps

Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.