Wow No Cow — Launching a New Segment in a High-Growth Category with Oatly

Fri, 07 Dec 2018 00:00:00 -0500
Event Recaps

Mike Messersmith, General Manager, U.S. at Oatly, shared insights into how the company approached their brand launch in the U.S. market by seeding quality trial and a distinctive brand positioning within a hyper-competitive, high-growth CPG category.