Keep Colors Bright All Year Long: How to Avoid Rainbow Washing Your Pride Marketing

Wed, 06 Apr 2022 00:00:00 -0400
Pulse

Marketing to any demographic includes looking at sets of trends and profile basics to craft a message that will reach them most effectively (the explosion of articles discussing "marketing to millennials" is an easy way to see this in action). The issue with reducing groups of a similar generation, race, or preferences to a target on a marketing calendar, however, is that it forgets the individual, and betrays strong consumer preferences for personalization.