The Man Your Man Could Smell Like Responds to the Internet

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

How could Old Spice leverage "The Man Your Man Could Smell Like" to engage with people on a more intimate level? The result was the "Response" campaign, an experiment in real-time branding in which "The Man Your Man Could Smell Like" recorded 186 personalized YouTube messages.