New Marketing Mix Optimization Strategies Based on Innovative Consumer Behavior Modeling

Thu, 30 May 2013 00:00:00 -0400
Event Recaps

Kelly Peters, vice president, integrated insights and strategies at Post Foods, and Damon Ragusa, founder and chief strategy officer of ThinkVine, discussed how ThinkVine helped Post Foods to understand, target, reach, and measure relationships with their customers in a data-driven marketplace.