Political Advertising in 2024: The New Playbook Essentials

Wed, 18 Sep 2024 00:00:00 -0400
Leading Edge

As the 2024 election cycle revs up, the stakes for political campaigns at every level are higher than ever. From local races to the presidential election, the ability to run effective and efficient advertising campaigns will be crucial in swaying undecided voters and securing victories. With political ad spending expected to reach record highs—some estimates suggest it could surpass $12 billion — candidates and their teams must be more strategic than ever in how they allocate their media budgets.