Developing B2B Brand Storytelling: Qualcomm’s Approach

Tue, 08 Apr 2025 00:00:00 -0400
Event Recaps

During a session at an April 2025 meeting of the ANA’s Brand Management Committee, computing technology company Qualcomm and its agency partner Transmission shared their approach to brand storytelling, advocating for it as a critical strategy for B2B marketers.