How Techcombank’s Fictional Celebrity Made It the No. 1 Bank App in Vietnam

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

Techcombank drove awareness of its cash-deposit promotion by creating a fictional branded celebrity, two music videos, in-app gamified integrations and more, differentiating the bank app from the sea of sameness prevalent across its competitors’ marketing.