The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel

Wed, 07 Sep 2011 00:00:00 -0400
Webinar Rewinds

Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.