CMOs Reveal Spending Levels on Social Media

Tue, 08 Aug 2023 00:00:00 -0400
Money Slides

In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared data from a survey of CMOs detailing how their spending on social media, as a percentage of their marketing budgets, has fluctuated over the last three years, with spending forecasts for both the next year and the next five years.