Johnson & Johnson: Re-Imagining the Band-Aid Brand

Thu, 12 Sep 2013 00:00:00 -0400
Event Recaps

Susan Yan Tang, marketing director of U.S. oral care at Johnson & Johnson, and Cathy Clift, executive planning director and head of strategic planning at JWT NY, discussed how Band-Aid leveraged augmented reality to drive brand value and sales through its Magic Vision app.