Using Music to Connect the Multicultural Consumer with the Brand

Tue, 14 Nov 2006 00:00:00 -0500
Event Recaps

Universal Music explains how to benefit from the excitement created by music partnerships while avoiding costly sponsorship and endorsement fees. Among the many programs discussed are retail tie-ins, joint advertising, non-traditional exposure, digital programs, sweepstakes and promotions, media initiatives, added values and incentives, and music samplers.