How Marketers at SMBs Ensure They Have the Right Skillsets

Mon, 02 Dec 2024 00:00:00 -0500
Trends and Technology

A skills-based recruitment strategy — rather than strictly relying on education level — is an increasingly popular ingredient for small- and medium-sized businesses (SMBs) that are eager to attract, retain, and grow marketing talent. SMBs can fill in any potential knowledge gaps through training programs that take a long-term approach.