How to Maintain Brand Differentiation When Using AI | On Scope

Sun, 14 Dec 2025 00:00:00 -0500
Podcast Clips

We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption.