PepsiCo: Driving Efficiency and Effectiveness in Marketing Operations

Tue, 25 Jun 2019 00:00:00 -0400
Event Recaps

PepsiCo recently partnered with AutonomyWorks to eliminate complexity in their marketing operations, including campaign management and data and analytics. AutonomyWorks partners with leading companies needing high quality marketing operations support. Chris DeMarco, senior industry manager A&M procurement, at PepsiCo will walk us through the new process, including creating collaborative teams and the results.