Blaze Pizza Leverages Data to Shape Loyalty Offers

Wed, 17 Apr 2024 00:00:00 -0400
REGGIE Awards

Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.