Nature Valley's ReTok Shop: Turning Hashtags into Sustainable Actions

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

General Mills' Nature Valley brand created the ReTok Shop, a first-of-its-kind TikTok campaign that rewarded sustainable actions with free back-to-school products, reinvigorating the brand's image and driving sales during a crucial season.