FirstEnergy’s "Light the Way" Campaign Aimed to Build Trust

Fri, 28 Jun 2024 00:00:00 -0400
B2 Awards

FirstEnergy’s “Light the Way” campaign was born from the need to rebuild trust and understanding around its commitment and value to employees and customers. It has effectively reignited positive momentum in brand health through the eyes of its customers and through the lens of its engaged customer relationship (ECR) index, which scores the brand against peer utilities in the U.S.