Digital Advertising's Reality Check: Validating Ad Delivery Across All Key Dimensions

Thu, 26 Apr 2012 00:00:00 -0400
Event Recaps

In this presentation, Kimberly Clark's Jeffrey Holecko and comScore's Judy Bahary highlighted key learnings from comScore's charter study around holistic ad delivery and shared actionable insights into how to best use holistic validation measurement.