Unlocking B2B Growth: The U.S. Latino Market Opportunity

Fri, 14 Jun 2024 00:00:00 -0400
Conference Session Videos

Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.