Study: Experiential Marketing Attracts Growing Investment

Thu, 11 Jun 2026 12:00:00 -0400
Marketing News

Global spending on experiential marketing reached $138.94 billion in 2025, an 8.3 percent increase, as brands chase undivided consumer attention in live settings. Major events like the Winter Olympics and FIFA World Cup could push growth to 10.3 percent in 2026.