Moving 3MS Priorities Forward: A Status Report

Thu, 07 Mar 2013 00:00:00 -0500
Event Recaps

George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.