We Need to Acknowledge That “Outcomes” in CTV Depend on the Brand

Thu, 22 Jun 2023 00:00:00 -0400
Leading Edge

The measurement challenges inherent in the CTV space have served as industry conversation fodder for years now. Significant time is spent discussing the complexity of the landscape and what it will take to truly connect the dots, but very few of the solutions that are brought forth go beyond mere platitudes.