DPAA: SapientNitro on Interactive and Personalized Digital Signage

Wed, 05 Dec 2012 00:00:00 -0500
Knowledge Partners

FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.