How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing

Wed, 18 Dec 2024 00:00:00 -0500
Event Soundbites

MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.