Ignoring the ‘Silver Economy’ May Be Getting Costly for Brands

Fri, 01 Jul 2022 00:00:00 -0400
Trends and Technology

Despite the growing power of the “silver economy” and traditional notions of aging being constantly upended, advertisers continue to give the 50-plus market short shrift. As the size of this market — and its immense wealth — grows, can brands continue to afford to ignore them?