Procter & Gamble “Widens the Screen” to Show the Diverse Depth of Black Life

Wed, 30 Nov 2022 00:00:00 -0500
Pulse

In his presentation at the ANA’s 2022 Masters of Marketing Conference, Marc Pritchard, chief brand officer at The Procter & Gamble Company, declared that the greatest opportunity for business growth is engaging multicultural segments, a market that has over $5 trillion of buying power.