Appetite for Life

Tue, 08 Jun 2010 00:00:00 -0400
Effie Awards

Our challenge was not only to launch a new vehicle in a crowded segment but also to drive consumers to discover more about the unique features of the VENZA. For our 'active boomer' target, the 'Appetite for Life' webisode series combines two key passion points, food and travel, by featuring food host Andrew Zimmern on a culinary road trip across the US.