What Is the State of Brand Purpose?

Mon, 11 Aug 2025 00:00:00 -0400
Social Impact

Corporate leaders have scrambled in the last several years to boost their investments in brand purpose, a new survey reveals. But things have started to stabilize, as corporate leaders begin to thread purpose throughout their entire organization. In fact, 88 percent of corporate leaders say their "impact strategies" help future-proof their business in areas such as talent, customers, and regulation.