Red Roof Inn Flight Cancellation Coup

Thu, 18 Sep 2014 00:00:00 -0400
Event Recaps

In winter 2013, Red Roof Inn partnered with 360i on a real-time mobile marketing campaign designed to reach stranded travelers. Red Roof Inn was able to turn thousands of flight cancellations into opportunities by transforming data into actionable insights, tailored copy, and relevant mobile offers. Jason Hartley, vice president of search at 360i, shared how Red Roof Inn leveraged bidding automation to acquire new customers and drive growth via mobile.