The Birth of the One Second Ad: A Miller High Life Case Study

Wed, 07 Jul 2010 00:00:00 -0400
Event Recaps

Joseph Abegg, brand manager, Miller High Life, MillerCoors LLC, and Brad Feinberg, Media Manager, Miller High Life, MillerCoors LLC, discussed the successful strategy behind Miller High Life's one second Super Bowl ad in 2009.