How Brands Are Managing First Party Data in Digital Advertising

Tue, 13 Dec 2016 00:00:00 -0500
Event Recaps

There is so much buzz these days around the topic of data. ANA has launched this research to help members understand how brands are managing their first-party data for digital advertising. First-party data is data obtained from a direct contact, including online contact, with customers or consumers. Bill Duggan, EVP at ANA, shared the results of this ANA study.