Marketers Must Be More Agile

Wed, 23 Nov 2022 00:00:00 -0500
B2B

Long-term planning may be turning into a bit of an oxymoron due to the furious pace of change among B2B customers and prospects. However, marketers still need vision when it comes to preparing for the future, as the B2B terrain is shaping up to look radically different just a few years from now, a recent study reveals.