Understanding the Economics of Digital Compared to Traditional Marketing Services

Thu, 01 Oct 2009 00:00:00 -0400
Event Recaps

As budgets are increasingly reallocated from traditional to digital media, many ANA members have expressed concern about the higher rates they pay for digital agency compensation. Industry experts discussed highlights from "Understanding the Economics of Digital Compared to Traditional Advertising and Media Services," a publication recently released from the 4A's.