How This Jewelry Brand Leveraged AI to Boost Sales

Wed, 06 Aug 2025 00:00:00 -0400
Smarties Awards

The Chan Luu brand faced a direct-to-consumer (DTC) challenge in 2022 with a major drop in revenue, and a 20 percent drop in orders and 25 percent drop in revenue in 2023. As such, the brand wanted to reverse this decline.