Panel Discussion: Can Authenticity and Marketing Be Friends?

Wed, 08 Dec 2010 00:00:00 -0500
Event Recaps

A panel of industry experts, Brian Hunt, senior creative director at Yahoo!, Kevin Roddy, former chief creative officer at BBH New York and chairman of The One Club, Rosemarie Ryan, co-chief executive officer of Co Collective LLC, and Steve Wax, managing partner at Campfire, discussed how creativity impacts authenticity in marketing.