Yahoo!: Capitalizing on the Creative Canvas

Wed, 09 Nov 2011 00:00:00 -0500
Webinar Rewinds

Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.