U.S. Bank's Gus Fernandez on the Difference Between Representation and Resonance in Inclusive Marketing

Wed, 08 Jul 2026 00:00:00 -0400
Pulse

Gus Fernandez, VP of inclusive growth and community impact at U.S. Bank, shares what separates exceptional multicultural marketing from work that is merely good. His perspective on the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards jury could reshape how teams approach cultural authenticity and submission strategy.