How Kimberly-Clark Made Programmatic Transparency Perform

Fri, 24 Jul 2026 00:00:00 -0400
Event Recaps

Kimberly-Clark cut CPMs 20 percent and reduced buying from nearly 29,000 sites to about 1,700 by applying log-level data to supply-path decisions. The approach may offer a replicable model for marketers seeking media efficiency without sacrificing quality.