Testimonials and Endorsements: FTC Rulemakings and Enforcement Activity

Thu, 09 Nov 2023 00:00:00 -0500
Event Recaps

The FTC released long-awaited revisions to its guides for the use of endorsements and testimonials at the end of June. One day later, it announced a whole new rulemaking on the use of consumer reviews and testimonials. ANA's David Buzby shared where things stand and what marketers need to know.