iOS 15: Apple Pushes Consumer Privacy Further with Email Protection

Thu, 16 Dec 2021 00:00:00 -0500
Pulse

Apple announced earlier this year that with the update to their operating system with iOS 14, consumers would have more control over the information that apps could track via the IDFA (we explored the effect this would have on marketers here). Now with the announcement of iOS 15, Apple is putting yet more control in the hands of consumers by extending privacy protection to email and other often-used services on all their devices.