Milk Carton 2.0

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

The Most Valuable Search Party, a digital innovation toolkit utilizing Facebook, Twitter, Foursquare, and Pinterest, was created to actively engage the Canadian public in the search to find missing kids; reaching 70 percent of all Canadians and responsible for the safe return of seven kids and counting.