IBM iX: The Four Stages of Hyper-Personalization

Thu, 26 Sep 2019 00:00:00 -0400
Partner Content

Hyper-personalization doesn’t just personalize basic parts of the customer experience, such as the initial flurry of emails to create a lead. It reimagines entire stages of the customer journey at the points of interaction most valuable to the company, leveraging data from every interaction with an individual to create a holistic view of their needs. Here are the four stages marketers need to achieve to get there.