With More Marketing Data Sources in 2023, Watch Out for These 3 Pitfalls

Wed, 01 Feb 2023 00:00:00 -0500
Leading Edge

More data means more insights. At least, that seems to be the presumption behind a recent Salesforce survey of 6,000 marketers about 2023. The research finds that brands are looking to greatly diversify their data sources, from identity data to transactional records. From 10 sources on average in 2021 to 15 in 2022, they anticipate increasing to 18 sources this year.