How Marketers Can Take Back Marketing with Accenture Song’s Arun Kumar

Thu, 19 Feb 2026 00:00:00 -0500
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Accenture Song’s Arun Kumar shares his thoughts on how marketers can reclaim their data and digital destinies, why it’s an ongoing lack of internal communication that leaves consumers with less-than-ideal brand experiences, and his vision for an idealized future of data-driven marketing.