Finding Advertising’s Anchor in the Storm: Ahoy, TV

Wed, 15 Jan 2025 00:00:00 -0500
Leading Edge

None of us are strangers to turbulence. Today’s advertisers face real or perceived challenges in a time marked by unpredictable stock market fluctuations and an increasingly polarized political climate. The market volatility, driven by inflationary pressures, interest rate adjustments, and global economic uncertainties, is rippling across industries, making it tricky for companies to forecast and confidently allocate their advertising budgets. There’s a delicate balance between maintaining brand visibility and managing financial risks. It’s natural to go looking for an anchor.