Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

Thu, 19 May 2022 00:00:00 -0400
Pulse

With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.