Marketing and Mobile Application Integration Case Study: Brooklyn Nets and Barclays Center

Tue, 30 Apr 2013 00:00:00 -0400
Event Recaps

Jayne Bussman-Wise, digital director at Brooklyn Nets and Barclays Center, and Tobias Dengel, chief executive officer of WillowTree, discussed two apps developed for the opening of the Barclays Center that aim to enhance user and fan experiences while driving the core business.