The Hershey Company: Using Mobile to Build a Better Business and a Better Future

Wed, 14 Sep 2011 00:00:00 -0400
Event Recaps

Edward Martin, director, marketing excellence and corporate social responsibility insights, The Hershey Company, and Andy McCormick, vice president, public affairs, The Hershey Company, discussed how Hershey utilizes mobile to support charitable causes, as well as to support their supply chain and business results and to drive their corporate mission.