Telcos, Personalization, and the Missing Millions

Tue, 05 Sep 2023 00:00:00 -0400
Knowledge Partners

This report by Intent HQ explores how telecommunications companies (telcos) are underutilizing customer data for marketing, potentially missing out on millions in revenue. The analytic platform fielded a survey of marketers, revealing a disconnect between customer expectations and how operators are currently using data, suggesting a significant opportunity for improvement.