Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM

Wed, 15 Feb 2012 00:00:00 -0500
Event Recaps

Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.