The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior

Tue, 24 Apr 2012 00:00:00 -0400
Event Recaps

Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.