How CTV Levels the SMB Field

Tue, 13 May 2025 00:00:00 -0400
Pulse

Equity Meets Efficiency: Partnering with Black Creators Drives Impact for Less
The ANA spoke with Matt Collins, director of product marketing at MNTN. Collins unpacked CTV’s shift toward performance, what it means for marketers without traditional TV experience, and how automation, AI, and smarter data are making TV more accessible than ever before.