Why Are Marketers' Tech Stacks Collecting Dust?

Fri, 06 Oct 2023 00:00:00 -0400
Trends and Technology

Martech utilization rates keep plummeting, according to a recent survey. One reason marketers don't use more of their technology is because marketers and/or their agency partners fail to take charge of the applications within their organizations. Problems with customer data, a complex ecosystem, and rigid governance also contribute to underutilization.