How This Hotel Enlisted Cookie Monster to Woo Millennial Parents

Wed, 17 Apr 2024 00:00:00 -0400
REGGIE Awards

DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.