B2B Companies Are Having a Tough Time Quitting Cookies

Wed, 27 Jul 2022 00:00:00 -0400
B2B

Marketers have had years to prepare for the demise of third-party cookies, coming in 2023. But B2B brands continue to lag in their efforts to adapt, with just 21 percent planning to build out their first-party data strategies this year. As cookies fade, marketers need to recalibrate their technology stack and develop a process for sharing data across multiple departments.