Audience Engagement with the Mobile Phone: Budgeting for Mobile Activation in 2011

Wed, 10 Aug 2011 00:00:00 -0400
Knowledge Partners

In this Mozes whitepaper, marketers will learn how to utilize mobile in order to successfully engage with consumers for live events, how to more effectively budget for mobile activation around live events and sponsorships, and about the lifecycle of consumer interaction with live events on their mobile phones.