Selling Burgers with 50,000 Stickers and a Country’s Love of Serrano Peppers

Mon, 13 Nov 2023 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Burger King Mexico placed 50,000 stickers on serrano peppers throughout Mexico City in an activation meant to raise interest in the quick service restaurant’s latest offering — the Whopper Serrano.