Beyond Upfronts: Navigating the New Landscape of TV Advertising

Thu, 27 Jun 2024 00:00:00 -0400
Webinar Rewinds

In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.