How to Advertise with More Character

Fri, 12 Dec 2025 00:00:00 -0500
Trends and Technology

Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.