How to Construct a Next-Level Agency Roster

Wed, 20 Sep 2023 00:00:00 -0400
Event Recaps

Novo Nordisk’s Kelley Mehan and Marilyn Simeon reviewed their process for developing the organization’s first-ever studio agency model, covering how the agency roster was constructed and their strategy for reviewing agency partners, both at the outset of the relationship and on an ongoing basis.