How TIM’s “Silent Hit” Offered a Boon to Silenced Victims of Abuse

Mon, 24 Jul 2023 00:00:00 -0400
Smarties Awards

With its “Silent Hit” campaign, Brazilian telecommunications brand TIM partnered with three prominent female pop stars to create a “lyric-less” song, which symbolized the way abused women are silenced and generated a healthy amount of social media buzz.