ANA Survey Results: In with the New

Fri, 01 Apr 2011 00:00:00 -0400
Trends and Technology

An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.