ZzzQuil Reframes the Benefits of a Good Night’s Sleep

Wed, 17 Apr 2024 00:00:00 -0400
REGGIE Awards

ZzzQuil flipped the sleep category on its head, shifting the message to reach younger active Walmart shoppers suffering sleepless nights in life’s most wakeful moments. The breakthrough omnichannel campaign focused not just on the discomfort of nights spent tossing and turning, but on the benefits of a restful night to one’s daytime experiences, leading “Better Sleep for Better Days” to deliver results for the brand, retailer, and shopper.