Think Outside the Brand: How to Embrace a "Culture-First" Mentality in Today’s Fragmented Media Landscape

Thu, 29 Feb 2024 00:00:00 -0500
Event Recaps

During a session at the 2024 ANA/AEF Future of Marketing Leadership Conference, Pepsi CMO Todd Kaplan discussed how brands should introduce themselves into cultural conversations to acquire more relevance with consumers.