Rules That Are Meant to Be Bent — Influencer Marketing in a Highly Regulated Industry

Thu, 01 Dec 2022 00:00:00 -0500
Event Recaps

This session showcased Molson Coors’ influencer strategy. Learn how Molson Coors identifies the best platforms and places to activate on, how the brand selects the influencers they choose to partner with, and how the brand leverages them to authentically and creatively connect with consumers in the digital world.