Making Magic, Using Logic: Substantiating the Value of Branded Entertainment in the Marketing Mix

Thu, 27 Sep 2012 00:00:00 -0400
Event Recaps

Abigail Marks, director, strategy and operations, at OgilvyEntertainment, provided an overview on OgilvyEntertainment’s Branded Entertainment Assessment Model™ and discussed how they are applying the model to measure value for marketers across the industry.