The Well-Written Creative Brief: Your Best Underleveraged Tool for Driving Productivity

Tue, 05 Dec 2017 00:00:00 -0500
Event Recaps

In this session, you'll learn how great creative briefs can drive productivity and reduce costs, the characteristics of great briefs, and how marketers can learn to leverage briefs to get to the best possible work from their agencies, thereby maximizing productivity and marketing ROI.