JCPenney Rings in New Holiday Campaign

Wed, 29 Oct 2025 09:00:00 -0400
Marketing News

JCPenney on Tuesday announced the launch of its upcoming holiday campaign, "It's What They Thought That Counts," emphasizing the joy of giving the perfect gift at an affordable price. The campaign borrows a page from the retailer's "Yes, JCPenney" campaign from earlier in the year, which also celebrated frugality.