USPS: Direct Mail as a Data-Driven Performance Channel

Thu, 16 Oct 2025 00:00:00 -0400
Partner Content

Some marketers may be quick to dismiss direct mail, believing it's an outdated mass-blast relic that's too complicated to track, too difficult to optimize, and too expensive to be worth it. But today's direct mail is as measurable as digital, offering real-time customer insights and clear attribution metrics.