With Cookies Gone, Everything Old Is New Again

Tue, 19 Dec 2023 00:00:00 -0500
Leading Edge

For the digital ad industry, 2024 marks a significant turning point with the demise of third-party tracking cookies. As advertisers bid farewell to these familiar tools, they are compelled to navigate a new world of targeting. Among the promising alternatives that have emerged, contextual targeting shines as a leading alternative.