Hellmann’s Real Food Movement

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

To grow sales and overtake its main competitor Miracle Whip, Hellmann's leveraged consumers' current desire for more real, less-processed foods. At its core, Hellmann's is made with real ingredients: eggs, oil and vinegar. By championing a Real Food Movement, Hellmann's showed that it had real food credentials and passion for the cause.