Why Chief Executives Run Out of Patience with Their CMOs

Fri, 22 Apr 2022 00:00:00 -0400
Trends and Technology

A recent survey paints an ominous picture of the level of confidence chief executives have in their CMOs, with most thinking that CMOs put their own interest above that of the organization. At the same time, about a third of CEOs have great confidence in their CMOs. That presents an opportunity for chief marketers to change the dynamic and demonstrate their business acumen.