CMO Perspective: Rob Malcolm: Global Growth

Mon, 12 Nov 2007 00:00:00 -0500
Leading Edge

The president of global marketing, sales, and innovation for Diageo PLC reveals the vital capabilities, analytical and leadership skills, and roles essential for successful CMOs to build world brands. Rob Malcom provides insights on Diageo's marketing culture and shares their "media neutral" approach to engage consumers across all global markets.