Ford Rolls Out New Global Ad Campaign

Wed, 10 Sep 2025 14:00:00 -0400
Marketing News

Ford Motor Co. on Wednesday launched a global advertising campaign, "Ready Set Ford," the automotive company's first branding effort in 15 years. The new campaign coincides with three strategic decisions to modernize and re-energize the Ford brand, including sharpening the focus on customer lifestyles, rather than on advertising nameplates.