How Applebee's Reclaimed Neighborhood Relevance

Wed, 22 Jul 2026 00:00:00 -0400
Event Recaps

Applebee's CMO Michelle Chin reveals how a 45-year-old restaurant chain is reclaiming cultural relevance through heritage, value, and creator storytelling. Her 2026 ANA Brand Masters Conference session shows how brand identity and front-line experience may be the most durable marketing tools a legacy brand has.