Why Performance Is Paramount for Brands in 2023

Mon, 30 Jan 2023 00:00:00 -0500
Leading Edge

“Performance Marketing” has had its time as a buzz word, but amid the current economic climate, it’s more important than ever. Consumer behavior has always been unpredictable, particularly in the last few years, and 2023 waters are looking to be quite murky. However, marketers can find clarity in measuring and optimizing performance.