Goldman Sachs: How Shifts in Business Strategy Can Impact SOW Development

Thu, 23 Sep 2010 00:00:00 -0400
Event Recaps

Melissa Sassi, vice president, corporate services and real estate at Goldman Sachs & Co., discussed the shift from multiple non-strategic relationships and fragmented brand images to large retainer-based relationships with one holding company to multiple holding companies and boutique agency relationships based on project-by-project work.