How to Get the Best from Your Agency

Tue, 08 Mar 2011 00:00:00 -0500
Event Recaps

John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.