Study: Consumers Frustrated by AI-Generated Ads

Fri, 20 Dec 2024 00:00:01 -0500
Marketing News

A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.