Tips for Reaching Generation Z from Lenovo

Tue, 10 Sep 2024 00:00:00 -0400
Event Recaps

During a session at the ANA’s 2024 Brand Activation and Creativity Conference, speakers from Lenovo and SuperHeroes discussed how their digital street art campaign targeted generation Z to refresh the brand and achieve accelerated business results for the new Yoga laptop by connecting with the audience on an emotional level.