Bridging the Dream Scholarship Program

Wed, 15 May 2019 00:00:00 -0400
REGGIE Awards

Sallie Mae Bank awarded each of seven high school students a $25,000 scholarship for college. The recipients’ stories, and the reactions from their family members, were captured by a creative team, turned into 30-second videos, and then shared on social media — all within 24 hours of the scholarship announcement.