Devil's Cut Global Ad Campaign

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Jim Beam wanted to re-energize the brand and reach new customers. In 2011, they launched Devil's Cut, a unique bourbon extracted from the barrel wood and aged 6 years. Through a multi-channel global campaign, the launch was a great commercial success, exceeding volume sales by over 50 percent.