Kraft: Optimizing the Procurement/Marketing Relationship

Tue, 11 Oct 2011 00:00:00 -0400
Event Recaps

Heidi Pachura, senior director, indirect procurement, Kraft Foods, Inc., and Mitch Arends, director, global marketing and corporate services procurement, Kraft Foods, Inc., discussed how Kraft has worked diligently to solidify the relationship between procurement and marketing.