A New Framework to Define and Measure a Brand’s Ingenuity

Tue, 15 Mar 2022 00:00:00 -0400
Leading Edge

Leaders know that innovation is vital to success. But what does this frequently-used term really mean today — and why does how you define it matter? Answering this question is an urgent need for businesses seeking to drive new solutions amid the significant challenges the world faces today, from climate change and inequality to pandemic recovery and geopolitical instability. A meaningful understanding of innovation helps inform a brand’s vision, which is the foundation for brand health and performance.