Harnessing the Full Potential of Marketing Mix Models: How Attention, Creative, and Audience Personalization Can Drive ROI

Thu, 15 Dec 2022 00:00:00 -0500
Event Recaps

In this session, learn how PepsiCo has reinvented the use of marketing mix modeling and developed a proprietary system called the "ROI Engine" to measure the ROI of full funnel marketing campaigns and inform annual plans with its channel level predictive engine.