AI Isn’t only for Optimizing Creative – Turn to AI for Audience Targeting

Wed, 28 Aug 2024 00:00:00 -0400
Leading Edge

Since ChatGPT launched in November 2022, marketers and agencies have been using it and other artificial intelligence (AI) technology solutions to improve ad creative. Whether for brainstorming or copywriting, many initial AI use cases have revolved around the creative side of the advertising industry.