We Need People Who Can Do This

Sat, 01 Sep 2018 00:00:00 -0400
Effie Awards

Air Force Special Operations are grossly outspent and out-hyped by the Army Rangers and Navy SEALS. An immersive, integrated campaign, “We Need People Who Can Do This” put potential recruits in the middle of the action and drove a 203% increase in new Air Force Special Operators.