Carhartt Makes the Leap to B2B

Tue, 05 Dec 2023 00:00:00 -0500
Event Recaps

The workwear company Carhartt had long been operating in the B2C realm but extended the scope of its business’s B2B offerings in 2018, necessitating a complex new marketing strategy that it detailed during a session at the ANA’s 2023 B2B Conference.