The Private Equity Perspective

Fri, 23 May 2008 00:00:00 -0400
Event Recaps

The recent flurry of brand acquisitions by private equity firms is a clear demonstration of the power of brand equity. Why is private equity so interested in brands? How do private equity firms evaluate the value of brands and build the value of brands? Also, what is the current private equity appetite for agencies--particularly digital agencies?