IBM’s Midmarket Social Media Approach

Thu, 08 Aug 2013 00:00:00 -0400
Event Recaps

Bruno Bagala, WW GB MM business solutions and M2BP program deliverymanager at IBM, and Cheryl Metzger, associate director, marketing strategy at OgilvyOne Worldwide, shared IBM’s paid, owned, and earned approach, including its best practices for digital integration and driving earned media.