e.l.f. Beauty Acquires rhode for $1 Billion

Fri, 30 May 2025 17:00:00 -0400
Marketing News

e.l.f. Beauty on Wednesday announced its acquisition of rhode for $1 billion. The beauty brand, founded in 2022 by Hailey Bieber, has more than doubled its consumer base during the past year, and was the top skincare brand in earned media value in 2024. The deal is expected to close next year.