What Is the Extra Round of Creative Costing You?

Thu, 10 Aug 2023 00:00:00 -0400
Leading Edge

It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.