Juniper Networks Leveraged AI in Its Demand Generation Campaign

Tue, 05 Sep 2023 00:00:00 -0400
B2 Awards

The Juniper Networks’ “Demand More” campaign targeted global C-level decision makers aged 35 and over who are risk averse, technical, and outcome driven. The campaign generated 51 percent pipeline growth, a 44 percent increase in the value of SQOs, and year-over-year enterprise revenue growth of 38 percent.