How to Create a True Partnership Between Media and Procurement Teams

Tue, 10 Mar 2020 00:00:00 -0400
Event Recaps

While the Hershey Company has been bringing "goodness to the world" for 125 years, reaching today's consumers effectively has become challenging in an ever-shifting media landscape. Learn about Hershey's evolution over the past five years and how to develop a true partnership between media and procurement teams.