From MarTech Chaos to B2B Growth Engine

Wed, 01 Jul 2026 00:00:00 -0400
Event Recaps

John Hardy of the ANA and Robert Tas of McKinsey & Company introduced a new B2B marketing technology (martech) playbook built on global CMO research. They outlined how leading organizations align marketing and sales, integrate martech systems, and use data and AI to orchestrate account-based journeys that drive pipeline and revenue growth.