Priority Mail Flat Rate Boxes: "A Simpler Way to Ship"

Wed, 18 Aug 2010 00:00:00 -0400
Event Recaps

Greg Whiteman, manager, market research, U.S. Postal Service, Joyce Carrier, manager, advertising, media planning and promotions, United States Postal Service, and Dave Lockwood, solutions planning director, CE, discussed the approach used to ensure rigorous development and execution for the Priority Mail "If It Fits, It Ships" integrated advertising campaign, which won the Grand Ogilvy Award.