The Performance Marketing Versus Branding Debate Heats Up

Wed, 15 May 2024 14:00:00 -0400
Champions of Growth Podcast

Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and more.