Xbox Turns to the “Power of Three” to Win Over Gamers with an Innovative Brand Partnership

Sun, 28 Apr 2024 00:00:00 -0400
REGGIE Awards

In a first-of-its-kind activation, Xbox partnered with three of PepsiCo’s most popular brands to create new content, bring back some old fan favorite products, and ultimately raise awareness and purchase intent for its Game Pass service.