The New Consumer Contract, with Erich Joachimsthaler of VIVALDI

Fri, 02 Jul 2021 00:00:00 -0400
Marketing Futures Podcast

Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Ph.D., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?