The New Car

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

The Nissan LEAF was ready for the world. But was the world ready for the Nissan LEAF? A 100 percent electric car had never been sold in the mass market. And for good reason: it's built differently, fueled differently, and requires major behavioral shifts from its owners. Instead of apologizing for these differences, we celebrated them.