TV “Set-Top Box” Data: Interesting Insights, New Currency, or New Paradigm?

Wed, 15 Feb 2012 00:00:00 -0500
Event Recaps

Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.