8 Email List Cleaning Tactics for Successful Campaigns

Thu, 05 Oct 2023 00:00:00 -0400
Leading Edge

Email remains one of the most effective channels for building connections and driving conversions. However, like every powerful tool, it requires regular maintenance to remain sharp and effective. One often overlooked yet vital aspect of email marketing is the practice of email list cleaning, also known as list hygiene. It’s a common misconception that the more subscribers you have, the higher your engagement and conversion rates will be. The truth, however, is that an outdated or dirty email list can drag down your campaign’s effectiveness.