From Roar to Whimper: How Modern Branding Tamed the Jaguar

Tue, 26 Nov 2024 00:00:00 -0500
Knowledge Partners

The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist fonts and soulless designs. Jaguar’s new logo is the latest casualty — a rebrand with aspirations but no clear link to its roots.