A Practical Guide to Agency Compensation Assessment

Mon, 13 Oct 2008 00:00:00 -0400
Event Recaps

Three experts—Robert Cauley of Beekman Associates, Neal Grossman of TBWA/Chiat/Day Los Angeles, and Penny Wong of PepsiCo Inc.—discussed how to determine agency compensation and touch on issues including salary definitions, management fees and finding alignment between advertisers and agencies.