IAB: Digital Ad Revenue Reaches $294.6 Billion in 2025

Tue, 21 Apr 2026 16:00:00 -0400
Marketing News

U.S. digital ad revenue hit $294.6 billion in 2025, up 13.9 percent year-over-year, new IAB data shows. Performance channels, video, creators, and AI-powered search drove growth despite a lack of major cyclical events.