What's Keeping CMOs Up at Night?

Wed, 30 Aug 2023 00:00:00 -0400
B2B

The fifth annual "Marketing On My Mind" report from Brand Keys, based on a survey of more than 500 CMOs, offers insight into what's top of mind for marketers facing what the report calls a "perfect storm" of miseries. Inflation and a possible recession, as well as pressure over increased profits/shareholder value, top the list.