Kia Helps Shelter Pets Find Forever Homes

Wed, 31 Aug 2022 00:00:00 -0400
Conference Session Videos

In this video, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.