Why You Need an AI Operating Model

Tue, 27 Jan 2026 00:00:00 -0500
Leading Edge

For most organizations, the question is no longer whether to use AI. Instead, it’s how to operationalize it in a way that strengthens, not complicates, the marketing function. An AI Center of Excellence (CoE) provides a clear path forward by establishing the frameworks, processes, and cultural foundations needed to turn AI from a promising experiment into a durable, beneficial capability.