The Secret to Successful Internal Initiatives? Treat Them Like Marketing Campaigns

Mon, 25 Apr 2022 00:00:00 -0400
Leading Edge

These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.