Adidas: Leveraging User Research on Social to Drive Engagement

Mon, 19 Nov 2018 00:00:00 -0500
Event Recaps

Adidas has emerged as an innovator and leader in creating experiences that engage their audience and deliver emotional impact by leveraging primary research on Gen Z and millennials. In this session, Adidas's ‎Senior Director, Managing Editor U.S. Newsrooms, Shian-Li Tsang and Swift's VP of Client Strategy, Meredith Chase, will discuss how findings from two research deep-dives on social media use were implemented in the brand's marketing and drove results across the business.