How 10 Retailers Are Pushing Private Label’s Potential

Tue, 11 Mar 2014 00:00:00 -0400
Nielsen

Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality, and new lines hitting stores daily, private brands’ growth has not yet reached the potential many expected.