Multisensory Branding: Underused But Hugely Effective

Wed, 06 Jul 2011 00:00:00 -0400
Insight Briefs

Featuring examples from ANA member companies Westin, Coca-Cola, Intel, and Harley-Davidson, this Insight Brief from Interbrand looks at how marketers can harness the power of all five senses to make a deeper connection with consumers.