The Inaccuracy of Programmatic Targeting

Sun, 11 Jun 2023 00:00:00 -0400
Money Slides

LinkedIn shares researchers that indicates that programmatic media providers are quite limited in their ability to target audiences precisely, reaching, for instance, a designated target of IT decision makers (ITDMs) just 14 percent of the time. Targeting by gender was shown to be accurate in 50 percent of cases.