Data Principles That Could Help Brands Regain Trust with Consumers

Fri, 17 Nov 2023 00:00:00 -0500
Leading Edge

Three principles are crucial in changing ad experiences for people. The first is what I call Less is More. Over time, we have allowed the Big Data approach to guide our thinking. Big Data is data led and looks for insights without any assumptions. Prior to that the approach was based on hypothesis testing; it still exists but our data strategies are led by the Big Data approach. The Big Data approach works with volume; hence the focus of most organizations has been on collation of data and investment in infrastructure to process these large datasets.