Sony Music Drives Corneal Donations with Interactive Music Video

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

To help inspire Argentinians to become corneal donors, Sony Music and Incucai, an Argentinian health entity, teamed up with Argentinian music star Dante Spinetta and created an interactive music video that could only be viewed when someone “donated” their eyes.