Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should

Tue, 08 Oct 2024 00:00:00 -0400
Leading Edge

If there’s one universal truth for agencies, it’s that no client agreement is guaranteed to last forever. Sooner or later, they will face a request for proposal (RFP) that initiates the familiar dance of re-courting client favor. But as advertising trading methods and targeting approaches evolve, sticking to “how we’ve done things before” won’t be enough.