Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

Tue, 19 Jul 2022 00:00:00 -0400
Conference Session Videos

In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.