Snoop Dogg and Martha Stewart Light Up with BIC

Wed, 09 Nov 2022 00:00:00 -0500
Event Recaps

At a November 2022 meeting of ANA’s Influencer Marketing Committee, BIC’s Jeany Mui explained how her brand capitalized on the unlikely influencer duo of rapper Snoop Dogg and home décor icon Martha Stewart to highlight the diverse uses of an innovation in the lighter category.