Comscore Shows How Social Media Engagement Drives Box Office Success

Mon, 25 Aug 2025 00:00:00 -0400
Event Recaps

Comscore’s Jackelyn Keller and Paul Desgarabedian reviewed how social media buzz can be an indicator of box office success for movies, using real world examples and providing fodder for marketers interested in maintaining momentum when embarking on partnerships with Hollywood.