Retail Media Tidal Wave? 5 Ways to Sight Opportunity

Wed, 06 Nov 2024 00:00:00 -0500
Leading Edge

This abstract will explore the evolving – and increasingly fragmented – retail media space. Today, the ocean is deep and wide, and it’s easy for brands and agencies to miss tides and currents. In this piece, Joe Frick, VP of business development at G-Comm (Goodway Commerce) will discuss best practices to navigate opportunities and smoothly sail across retail media waters.