Project Rushmore 2013: Out-of-Home Advertising and Online Activations

Thu, 30 May 2013 00:00:00 -0400
Knowledge Partners

The Outdoor Advertising Association of America (OAAA) commissioned Arbitron to research how out-of-home (OOH) advertising can drive online search, social media, and website traffic by creating a contest to determine which president’s image should be added to Mount Rushmore next.