Vicks: How to Sell Thermometers When No One Gets the Flu

Tue, 04 Jun 2013 00:00:00 -0400
Event Recaps

Lara Peterson, vice president of marketing, health care at Kaz, Inc., and Sarah VanHeirseele, vice president of digital at Blue Chip Marketing Worldwide, discussed a fully-integrated campaign for Vicks which featured a hyper-targeted mobile experience to drive moms to retailers to purchase their new thermometer during the lowest flu season on record.