AB InBev Shares Learnings on Agency Review, Programmatic Media Buying, and Earned Media

Fri, 02 Mar 2018 00:00:00 -0500
Event Recaps

Lucas Herscovici, global marketing VP of consumer connections, insights, and innovation at Anheuser-Busch InBev, shared key learnings from the brand’s initiatives around a recent agency review, programmatic buying, and the importance of earned media.