L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

L'Oreal Paris transformed its Hyaluronic Acid (HA) Serum from a seasonal product to a year-round skincare essential in Vietnam through an innovative, multi-channel campaign that simplified skincare science for mass consumers.