From National Instruments to NI: How This Brand Excelled with a Rebrand Effort

Thu, 12 Aug 2021 00:00:00 -0400
B2 Awards

As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.