Beyond the Base: Cross-Cultural Marketing That Connects at CBB Bank

Tue, 16 Dec 2025 00:00:00 -0500
Event Recaps

CBB Bank’s journey from serving a niche Korean American business community to engaging a broader, multicultural audience offers a compelling blueprint for modern B2B growth. This case study, CBB&ME, explores how the bank expanded its reach by tapping into shared values across cultural segments — without relying on language-specific infrastructure.