Forrester's Five Imperatives for Marketing Success in 2013

Wed, 30 Jan 2013 00:00:00 -0500
Event Recaps

David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.