Tecate: Re-imagining Mexicanity in the U.S.A.

Thu, 30 Sep 2021 00:00:00 -0400
Event Recaps

Tapping into both traditional and emerging trends in Mexican-American culture, Tecate shared how it built a new narrative for the brand, focusing on Mexicanity in the U.S. in everything it did. These efforts powered Tecate forward, drove powerful consumer engagement, and won the brand several awards.