Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

Tue, 20 Aug 2024 00:00:00 -0400
Leading Edge

The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.