Finding Media and Marketing Efficiencies Through Industry Common Practice and Standards

Wed, 04 Oct 2023 00:00:00 -0400
Event Recaps

ANA senior vice president of Media and Measurement, Jason Trubowitz, reviewed the need for the Media & Measurement Leadership Council (MMLC) given the present state of media, lack of standards and related inefficiencies, and the current MMLC initiatives directed at addressing these most pressing issues.