Understanding the Communication Framework: How to Accurately Predict Consumer Behavior

Wed, 16 Feb 2011 00:00:00 -0500
Webinar Rewinds

Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.