How AI Is Reshaping Account-Based Marketing

Wed, 25 Jun 2025 00:00:00 -0400
B2B

Account-based marketing (ABM) has been a tough sell in the past few years. But the tide may be turning, with 87 percent of marketers saying they expect their organization's ABM budget to increase in the next 12 months, with an average bump of 9 percent, per a recent study.