Key Findings: 2012 Digital/Social Media Survey

Thu, 12 Jul 2012 00:00:00 -0400
Research Reports

This Key Findings Report includes highlights from the ANA's 2012 Digital/Social Media survey. The survey was created to better understand the use of digital and social media for marketing initiatives, marketers’ usage and confidence in related metrics/ROI processes as well as responsibility and management of these newer media platforms within companies.