High & Mighty Launch

Thu, 30 May 2019 00:00:00 -0400
Effie Awards

The Hillman Group sought to expand their share in the hardware aisle by developing a new wall-hanging brand that would appeal to a new audience. Hillman created a tool-free hanging brand, High & Mighty, for people averse to using tools — eliminating “hangxiety” when hanging something in their home.