Navigating the Future of Commerce Media with Data Collaboration Platforms

Tue, 09 Apr 2024 00:00:00 -0400
Leading Edge

As the commerce and retail media landscape undergo rapid evolution, astute industry players are presented with a unique opportunity to capitalize on changing dynamics. The rise of non-endemic advertising, where brands advertise on platforms not directly associated with product sales, has opened significant growth avenues for commerce media networks. To effectively seize these opportunities, precise measurement models and strategies have become indispensable.