A Customer Data Platform to Rule Them All: How Marketers Can Manage Data Using a CDP

Mon, 29 Nov 2021 00:00:00 -0500
Pulse

With the eventual and final phase out of the third-party cookie, marketers will need to rely on the data they can collect directly from consumers. This first- and -zero-party data will come from a multitude of sources and, if not managed properly, can end up as a disorganized, in-actionable mess.