Marketing Services: Procurement Best Practices

Mon, 24 Aug 2009 13:00:00 -0400
Insight Briefs

Industry expert J. Francisco Escobar, president and founder of JFE International Consultants, Inc., takes a look at how marketers and marketing procurement can work more effectively with their agency partners during an economic downturn. Quotes from ANA members and 3rd-party consultants, best practices, and statistics are shared throughout this ANA Insight Brief.