Programmatic Transparency: Why Inclusion Lists, Not Exclusion Lists, Are the Answer

Fri, 24 May 2024 00:00:00 -0400
Leading Edge

One of the many things we can learn from the ANA’s Programmatic Supply Chain Transparency Study is that inclusion, not exclusion, is the answer. So, in this, our fourth deep dive into the implications of the study’s findings for advertisers, let’s have a look at why that is and why getting started should be on you and your media teams’ immediate to-do lists.