How D&AD Used Shredded Magazine Pages to Promote Its Masterclasses

Thu, 12 Aug 2021 00:00:00 -0400
B2 Awards

D&AD wanted to promote its training program and needed to break through the wall of gatekeepers that stood between it and business decision-makers. The team shredded its beloved Annual Best Work guide and mailed pieces of it to past winners, appealing to nostalgia and starting a conversation about its Masterclasses.