Could Moments Be the Answer for Cookies?

Wed, 14 Sep 2022 00:00:00 -0400
Leading Edge

Google delayed its third-party cookie deprecation — again. If you’re breathing a sigh of relief, please don’t. There’s still a gaping hole in today’s marketing plans. It’s getting deeper, and as companies look to shore up their financials against a tidal wave of economic uncertainty, the need for a plan to fill that hole has never been more urgent.