Correlating Customer Experience with Economic Returns: A CX ROI Framework — Prudential

Thu, 15 Dec 2022 00:00:00 -0500
Event Recaps

Customer Experience (CX) is a key market differentiator and growth driver for Prudential. Learn how Prudential Marketing analytics, in alignment with Finance and the business teams, established a robust and standardized framework for evaluating CX Returns that can be replicated across its multiple businesses.