Key Findings Report: 2013 Rise of the In-House Agency Survey

Tue, 29 Oct 2013 00:00:00 -0400
Research Reports

This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.