Measuring the Intensity of a Media Sponsorship

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Sprite has a long-standing 26-year relationship with the NBA, and have been the title sponsor for the Slam Dunk Competition for the last 12. However, it came time to refresh the sponsorship and create a way to better engage the audience. In 2012, we introduced the Slam Dunk Intensity Meter helping Sprite earn over 171 million additional media impressions during the 2012 NBA All-Star Weekend.