Reimaging the Client/Agency Partnership to Optimize Programmatic

Thu, 30 May 2024 00:00:00 -0400
Event Recaps

Boehringer Ingelheim and OMD have re-imagined their partnership to fully optimize the power of programmatic media as a growth multiplier. Their global media AOR model has been reinvented and the team has implemented recommendations from a recent ANA study to drive business results.