AMP Energy PowerDash

Fri, 06 Jun 2014 00:00:00 -0400
Effie Awards

AMP Energy faced a huge challenge in 2013 when its media budget was cut by 90 percent. Knowing it would need to shift focus to non-traditional media, the brand launched AMP Energy PowerDash, a mobile racing game that spurred social engagement through Facebook leaderboards and used location-based communications.