How California Gave Smokers a Platform to Inspire People to Quit

Thu, 30 Dec 2021 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

With the pandemic and the anti-Asian racism that accompanied it causing California smokers of Asian descent to cope by smoking even more, the California Tobacco Control Program launched a campaign that featured a multilingual helpline and creative featuring smokers telling their own stories in hopes of inspiring others to quit.