Through the Looking Glass: Building Relationships with Retail Showroomers

Wed, 14 Nov 2012 00:00:00 -0500
Knowledge Partners

According to this white paper from Aimia, the practice of retail “showrooming,” in which consumers use traditional brick-and-mortar retail stores to evaluate products in person, then use their mobile devices to find the product at a lower price online, has become a common practice among Millennials and a hot topic for the industry.