Simulmedia: How Direct-to-Consumer Brands Succeed — and Why It’s Not Too Late for Incumbents

Tue, 04 Sep 2018 00:00:00 -0400
Partner Content

Many direct-to-consumer companies are seriously challenging established brands. Incumbent brands need to learn how to better compete while keeping their marketing spend as efficient as possible. Luckily, advanced TV can be a key tool for driving brand accountability and growth.