AI Can Save Time, But It’s Not Saving Advertising

Mon, 30 Oct 2023 00:00:00 -0400
Leading Edge

Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won’t necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.