The Sundance Film Festival: Where Sponsorship and Storytelling Collide

Wed, 21 Jun 2017 00:00:00 -0400
Event Recaps

In this session, the presenter shared case studies on how Sundance builds meaningful partnerships with brands that drive their goals and objectives, while supporting the work of Sundance Institute as a nonprofit arts organization. Attendees gained insight into how unique collaborations create opportunities to serve both nonprofit and for profit objectives, offer innovative ways to approach sponsorship and provide noteworthy programs to connect with target audiences.