Coca-Cola & Essence: Beyond The Sponsorship Event

Thu, 17 Nov 2016 00:00:00 -0500
Event Recaps

In this session attendees learned how the two brands went deeper into sponsorship activation. Leveraging ESSENCE's omnichannel capabilities, Coca-Cola aligned its summer music campaign Share a Coke and a Song with the largest multicultural Live event in the U.S.; ESSENCE Festival.