What You Need to Know About AI Personas and Digital Twins in Market Research

Wed, 07 Jan 2026 00:00:00 -0500
Conference Session Videos

Imagine a future where research is not only on-demand and flexible, but also immersive and interactive — powered by synthetic personas and digital twins that mirror real consumer behavior. This session explored how leading researchers are leveraging AI to build virtual personas and digital twins that drive smarter, faster decisions.