Kraft Case Study: Capri Sun

Wed, 17 Nov 2010 00:00:00 -0500
Event Recaps

Vinay Sharma, Director of Capri Sun Beverages, Kraft Foods, and Joan Dufresne, Senior Partner, Group Planning Director, Ogilvy & Mather, discussed Capri Sun's Effie Award-winning "respect the pouch" campaign.