Using Brand Legacy to Drive Innovation

Fri, 26 May 2023 00:00:00 -0400
Trends and Technology

Many brands strive to rise above the clutter. However, it may be a tougher hill to climb for marketers working at brands with well-established histories. Here's how brands such as A&W Restaurants, EY, Pepsi, and Ringling Bros. and Barnum & Bailey use their legacies to drive innovation and change.