From Stadium Silence to National Movement: How Mastercard Turned 50,000 Placards Into 2.5 Million Acts of Love

Thu, 06 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Mastercard transformed a powerful MLB All-Star Game tradition — 50,000 fans holding cancer placards in stadium silence — into a nationwide movement that reached 2.5 million participants. By turning a simple paper sign into a digital platform, social filter, retail sticker, and even drone display, the campaign reignited passion for cancer support at a time of purpose fatigue, raising $5 million for Stand Up To Cancer four weeks ahead of schedule.