How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign

Fri, 19 May 2023 00:00:00 -0400
REGGIE Awards

Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.