Why the YMCA Believes in Journey-Mapping

Tue, 07 May 2019 00:00:00 -0400
Event Recaps

Andrea Krohnberg, senior director of customer experience and engagement at YMCA of the Greater Twin Cities, and Jim Tincher, mapper-in-chief at Heart of the Customer, shared how the YMCA of the Greater Twin Cities used best practices in journey-mapping to learn more about its members and increase retention.