The Art of Emotion: Turning Trackable Data into Customer Connection

Mon, 02 Oct 2023 00:00:00 -0400
Leading Edge

Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it's invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half the picture.