Using the Super Bowl to Market to Diabetics

Wed, 19 Jul 2023 00:00:00 -0400
Conference Session Videos

The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. In this video, learn how it leveraged a Super Bowl commercial and a community of Dexcom users.