This Cooking Competition Helped McCain Sell a New Potato Offering

Sun, 07 Jul 2024 00:00:00 -0400
B2 Awards

To promote its Mini Masher potato bites, McCain created “The Epic Throwdown,” a four-week digital culinary competition wherein chefs were challenged to create mouthwatering menu concepts. The footage from these competitions was then used to create content for a cross-media campaign.