Mattel’s Journey Beyond Decoupling

Wed, 08 May 2013 00:00:00 -0400
Event Recaps

Meritxell Guitart, president of Hogarth Americas, Barry Jones, CEO of Hogarth Worldwide, and Crystal Ryu, associate manager of global procurement at Mattel, Inc., discussed Mattel’s journey beyond decoupling, along with some examples of how the brand was able to reach customized solutions to various business problems.