Upstream Inclusion and The Launch of Glad’s Cherry Blossom Bag

Tue, 08 Nov 2022 00:00:00 -0500
Event Recaps

In 2022, Clorox launched Glad ForceFlexPlus Cherry Blossom, a pink, scented trash bag — “the most extra trash bag, ever.” The creative taps into the notion of being "extra" as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.