Can Advertising Be Just as Sweet Without Third-Party Cookies?

Mon, 14 Mar 2022 00:00:00 -0400
Leading Edge

Under pressure from privacy advocates and regulatory bodies, major browsers such as Google Chrome and Apple Safari are expected to phase out these tiny nuggets of behavior-tracking code by 2023. Media companies are working on more privacy-compliant alternatives. But it’s unclear whether any of these options will attract enough industry backing by then to truly help marketers deliver personalized advertising experiences to consumers.