How Porsche Created New Relevance for a Revered Icon

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

The "Engineered for Magic, Every Day" campaigned proved that the 911 and in fact all Porsche sports cars are built for daily life. The result: in just six months the campaign re-framed what people thought a sports car could be, and increased sales by 19 percent.