"Share for Good" with Anheuser Busch and DAVID the Agency

Wed, 01 Jul 2020 00:00:00 -0400
Marketing Futures Podcast

Social media can be an ugly place, particularly for marginalized groups. Case in point: Facebook's autocomplete function when typing "Mexicans are" in the search bar revealed very negative results that did not reflect the truth about Mexican culture. Our guests today joined creative forces to change that, purely through organic posting of social media content that celebrated Mexican culture and people.