Breaking out of the Shell: Redefining the Incredible

Thu, 30 May 2019 00:00:00 -0400
Effie Awards

The egg has become such a staple that penetration is no longer a viable strategy. By looking into food trends from today’s multicultural America, the American Egg Board created a new approach to egg advertising while boosting egg usage and perceptions of versatility, even as prices for eggs increased.