Decideware: What Happens When Marketers Fail to See the Forest for the Trees

Tue, 28 Oct 2025 00:00:00 -0400
Partner Content

A micro-analytics approach, or single "tree" view, to marketing and advertising is valuable, but it risks missing the broader perspective of the "forest." Macro analytics — an aggregated look across all brands, agencies, and regions — can reveal strategic opportunities that individual scope reviews simply cannot.