Google TV Ads: An Agency and Advertiser Overview

Tue, 14 Aug 2007 00:00:00 -0400
Event Recaps

Google has created a digital system for buying, selling, measuring, and delivering TV advertising. The goal of this system is to put more relevant ads in front of the consumer. It launched nationally via EchoStar as of 5/21 and Google is now in talks with networks and cable operators to extend that reach.