With TikTok Ban Looming, Advertisers Face a Gen Z Connection Crisis

Fri, 17 Jan 2025 00:00:00 -0500
Leading Edge

Brands are scurrying to pivot their influencer and advertising plans in advance of the (potential) looming U.S. TikTok ban, but there’s little that can be done to avoid short-term disruption. When more than $10 billion in ad revenue is in flux, the market is going to feel it — perhaps nowhere more so than in the connections between brands and gen Z.