Kay: #EveryKiss NYE Hijack

Sat, 13 May 2023 00:00:00 -0400
REGGIE Awards

Kay's #EveryKiss New Years Eve Hijack leveraged a live TV event and brand ambassadors to spark a social movement that turned the New Year’s Eve Times Square Ball Drop into an iconic brand experience — helping a 30-year-old tagline regain its cultural relevance.