How Maybelline Changed the Face of Beauty for Asian Americans

Tue, 25 Nov 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.