How Ford Drove Engagement with Younger Consumers at TwitchCon

Thu, 25 Jan 2024 00:00:00 -0500
Event Recaps

To increase relevancy with younger consumers, Ford Motor Company collaborated with Full Squad Gaming, a digital media brand focusing on viral gaming content for YouTube and TikTok. Learn how Ford built out a mobile gaming studio inside a Transit Trail van to stream the Full Squad Gaming crew’s adventures.