Key Learnings from an "AI Ad-athon" for B2B Campaigns

Wed, 27 Aug 2025 00:00:00 -0400
Conference Session Videos

Four pioneering AI firms partnered to develop two marketing campaigns for clients EY and Plante Moran in a mere 72 hours, thereby illustrating the powers of and remaining constraints on AI. In this video, participants shared their learnings during a live recording of the ANA’s On Scope: The Marketing Podcast.