How to Use AI, Unified Data, and Automation to Transform B2B Marketing

Mon, 26 Jan 2026 00:00:00 -0500
Conference Session Videos

In this video, athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.