Progressive Creates a Branded Character to Appeal to Young Homeowners

Sat, 20 May 2023 00:00:00 -0400
REGGIE Awards

To fuel Progressive’s “Parentamorphosis” campaign momentum and keep up with an evolving audience, the brand introduced “Dr. Rick, Parenta-Life Coach.” In addition to TV, online video was used to target young people who had cut the cord. Progressive also pulled Dr. Rick out of traditional channels by releasing an audiobook.