Built for Breakthroughs: How In-House Media Brings Pfizer Closer to the Patient

Thu, 25 Jun 2026 00:00:00 -0400
Event Recaps

At the 2026 ANA In-House Agency Conference, Joshua Palau, VP of performance media and enablement at Pfizer, outlined how an in-house media model enables faster decision-making, stronger alignment with business goals, and improved outcomes across the patient journey.