USPS: Why Integration Matters in an Omnichannel World

Tue, 20 Nov 2018 00:00:00 -0500
Partner Content

The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers — and do so in an integrated, coordinated way. Here's how direct mail can help unify that approach, tying disparate channels together into a holistic brand communication strategy.