This Finance Company’s Quest

Tue, 29 Mar 2022 00:00:00 -0400
ECHO Awards

The pandemic made spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping helped alleviate moods. With Quest2Invest, ICICI Prudential Mutual Fund was able to stand out from a clutter of ads on Mother’s Day and Father’s Day, engage with its core audience, and achieve quality leads.