How a Rigorous Measurement and Optimization Process Moved JCPenney Marketing Forward

Wed, 18 Oct 2023 00:00:00 -0400
Webinar Rewinds

In this webinar, hear from JCPenney’s VP of marketing, Bill Cunningham, and OptiMine’s VP of client success, Jamie Glover, on how they partnered to implement a process that enabled rapid optimization and marketing performance improvement.