iShares' Social Media Evolution

Wed, 17 Oct 2012 00:00:00 -0400
Event Recaps

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, and Joseph Adams, social media coordinator, U.S. iShares, BlackRock, shared iShares’ evolutionary journey in social media, along with a discussion of how it established a weekly digital dashboard to manage campaigns and build its business.