The Mini Game with Mega Impact: How Activision Blizzard's Candy Crush Gamified Prada Candy

Thu, 05 Oct 2023 00:00:00 -0400
Event Recaps

In this session, learn how Prada Candy became the first beauty label to launch a mini-game in Candy Crush, yielding show stopping results while showcasing the superpower of mobile gaming and the potential for brands to tap in.