4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times

Thu, 04 May 2023 00:00:00 -0400
Leading Edge

With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies.