Marketers’ No. 1 Missed Opportunity

Wed, 01 Feb 2012 00:00:00 -0500
Spotlight

Research recently conducted by Ipsos for Condé Nast Ideactive identified significant, and often overlooked, areas conducive to consumer engagement at pre- and post-purchase points. How best to engage consumers’ emotions depends on what device they’re using and where they are in the purchasing journey.