Frito-Lay: The Resurgence of an Icon

Wed, 11 May 2011 00:00:00 -0400
Event Recaps

Justin Lambeth, vice president, marketing, Frito Lay, and Jill Nykoliation, president, Juniper Park, shared a case study highlighting how the brand and agency worked together to utilize a rich understanding of their consumer for the challenge of creating a successful new brand icon.