What We've Learned: Driving Effective Returns with Digital Media

Wed, 02 Feb 2011 00:00:00 -0500
Event Recaps

Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.