How an Obsession with Effectiveness Unlocks Powerful Creativity

Sat, 01 Nov 2025 00:00:00 -0400
Conference Session Videos

In a video from a session at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.