Marketing to Moms: Social, Mobile, and Modern

Tue, 14 Aug 2012 00:00:00 -0400
Insight Briefs

The image of the traditional American mother has evolved into one of the modern mom, and reaching her is a new imperative for marketers. Read about changing family dynamics, mom demographics, and how to market to moms online and with mobile in this ANA Insight Brief. Case studies from ANA members the United States Navy and Kraft demonstrate how microsites, blogging, and social media are especially effective tools for targeting moms.