Can Spokescharacters Get People Talking About Brands?

Wed, 12 Mar 2025 00:00:00 -0400
Trends and Technology

Brand spokescharacters are having a renaissance as companies scramble to fuel engagement in an increasingly crowded marketplace. Whether it's enduring spokescharacters, such as the Green Giant and the Kool-Aid Man, or edgier mascots, including the Duolingo owl, brand mascots not only fuel engagement but provide some levity to consumers and additional opportunities for integrated marketing.