Measurement Matters

Thu, 08 May 2008 00:00:00 -0400
Trends and Technology

This article provides the insights of Kama Crawford, Director of Media and IMC Communications, Coca-Cola, Eduardo Conrado, VP Global Business and Technology, Motorola, and Delitha Morrow Coles, Manager of Marketing Communications, Kimberly-Clark Corp on the measurement-specific information collected as part of the 2008 ANA Integrated Marketing Survey.