New Herbal Essences Campaign Links Hair Scent to Dating Success

Thu, 16 Oct 2025 16:00:00 -0400
Marketing News

Herbal Essences on Wednesday announced its new campaign, "Scent Traps," that touts the power of good-smelling hair when it comes to flirting. Starring Love Island's Amaya Espinal, the multi-faceted campaign includes heart-shaped pouches infused with the brand's popular rose hips scent.