Constellation Brands: Not Matching Not Sorry- How Coordinating Content Resonates Across Consumer Touchpoints

Fri, 27 Sep 2019 00:00:00 -0400
Event Recaps

Constellation Brands’ mission is “Building Brands That People Love.” That mission has been translated into industry-leading growth through a strategic focus on leadership of the high-end category segment across Beer, Wine & Spirits, including iconic brands like Corona, Modelo, Robert Mondavi, and more. In this session, Sara Master will share a Corona Case Study which illustrates how multiple communication partners can come together to create an integrated message that resonates with the consumer at multiple touchpoints, breaking the “matching luggage” philosophy in favor of a coordinated approach.