This Bread Company Looked to its Heritage for a Rebrand

Wed, 17 Apr 2024 00:00:00 -0400
REGGIE Awards

The Arnold, Brownberry, and Oroweat (ABO) bread brand was losing popularity in the category it had built. Realizing the value of heritage, ABO embraced its "oldness"— and enlisted some bold grandmas to launch its “Baked the Right Way” campaign to reposition its brand.