FINNEGANS' Reverse Food Truck | ANA Insights

Thu, 04 Jun 2015 00:00:00 -0400
Effie Awards

To transform the impulse purchase into an impulse donation and harness slacktivism, we created the world’s first Reverse Food Truck. It is a truck that doesn't make food, but accepts food and monetary donations, spreading the FINNEGANS mission through events, word of mouth and news coverage.