Advanced Applications of Attention Metrics with Coca-Cola

Wed, 14 Sep 2022 00:00:00 -0400
Conference Session Videos

Greg Pharo and Marc Guldimann discussed how Coca-Cola is building a strategy around attention. They shared results from tests correlating attention to outcomes, how Coca-Cola is incorporating attention metrics into programmatic buying, and the impacts of AI-powered attention metrics on the media industry.