Reimagining the Client-Agency Partnership to Optimize Programmatic Media

Tue, 07 May 2024 00:00:00 -0400
Conference Session Videos

In this video, Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.