Connecting Across Cultures: Marketing Authentically to Diverse Donors

Thu, 26 Aug 2021 00:00:00 -0400
Conference Session Videos

In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.