A Marketing Identity Check: Differentiated Capabilities Earn the "Right to Win"

Fri, 30 Sep 2011 00:00:00 -0400
Leading Edge

Booz & Company, Korn/Ferry International, and the Association of National Advertisers (ANA) recently conducted a survey of 350 senior marketing professionals across many industries to find out how the role of marketing is evolving at their companies in response to these changes in the marketing and media ecosystem.