Extreme Reach: How to Avoid CTV's Double Whammy

Tue, 19 Sep 2023 00:00:00 -0400
Partner Content

TV viewers are likely united in at least one thing: they have endured a bad ad experience marred by either too many repeat ads, irrelevant ads, or, gasp, an empty ad slot. To make a better customer experience, marketers need to understand that linear and CTV don't always work perfectly together, and a true cross-channel plan requires a bit of extra work.