AARP’s "Embrace Your Inner Dragon" Campaign

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.