Do You Have Pull? Predicting Consumer Pull via Emotional Attachment

Mon, 09 Jun 2008 00:00:00 -0400
Event Recaps

Marketers seek to understand how consumers select brands and media. According to NewMediaMetrics, comprehending this concept rests in understanding emotional attachment and "pull." Based on academic findings about the attachment between mother and child, NewMediaMetrics provides a quantitative way to measure consumers' emotional attachments to brands and media.