The Sourcing of Talent: Influencers

Tue, 06 Mar 2018 00:00:00 -0500
Event Recaps

The task of identifying social media influencers for brand marketing can make or break your social activations. The Hershey Company shared their approach to influencer sourcing and management, including their experience on the acquisition process of influencers, contract management, influencers' platforms, and UGC.