Leveraging Local Relationships to Spark Broader Cultural Relevance

Thu, 14 May 2020 00:00:00 -0400
Event Recaps

Matthew Shukaitis, digital communications manager at MINI USA, and RQ founder Brian Salzman covered the process of identifying core regional creators, establishing creative trust and empowerment, and building a program that has the opportunity to amplify brand awareness, customer engagement, and cultural relevance beyond a specific region.