6 Reasons Performance Marketing Is Recession-Proof

Mon, 24 Jul 2023 00:00:00 -0400
Leading Edge

Employing internal teams to market, optimize, and drive ROI is an expensive, fixed cost for Fortune 500 brands. The same can be said about service fees for an agency partner running brand awareness advertising. In times of economic uncertainty, performance marketing is a crucial conversion funnel due to its emphasis on accountability, measurability, flexibility, and risk mitigation.