Direct Mail Creative ... All Hail or Epic Fail? Celebrating the Wins and Learning from the Losses

Wed, 30 Nov 2022 00:00:00 -0500
Event Recaps

In this session, Matthew Fey, vice president and creative director at J.Schmid & Assoc. Inc., provided an honest, amusing, and sometimes painful examination of why some creative efforts yield spectacular successes and why others...well, not so much.