How P&G Studios Helps Reinvent Advertising

Wed, 27 Apr 2022 00:00:00 -0400
Event Recaps

P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations. With this as a guide, they seek to create brand experiences that are more useful and more interesting than what consumers are used to.