Programmatic Transparency Benchmark: Q3 2025 Benchmark Findings

Wed, 05 Nov 2025 00:00:00 -0500
Research Reports

Marketers reclaimed $13.6 billion in media value in Q3 2025 as working-media share climbed to 47.1 percent. Connected TV quality surged, made-for-advertising exposure hit a record low, and 99.1 percent of spend occurred in low-risk environments — signaling a new era of efficiency, transparency, and accountability.