Agentic Commerce: Building Trust in the New Era of AI Shopping

Wed, 27 May 2026 00:00:00 -0400
Knowledge Partners

Horizon Media's 2026 report examines how AI‑driven “agentic commerce” is reshaping consumer behavior, revealing a growing tension between convenience and control. Grounded in survey data, it outlines how trust and emotional response will determine which brands succeed in an AI‑mediated marketplace.