Lowe's Teams Up with EA Sports

Mon, 14 Apr 2025 16:00:00 -0400
Marketing News

Lowe's announced late last week that it is partnering with EA Sports, the publisher of popular annual gaming franchises, including "College Football," "EA Sports FC," and "Madden NFL," to boost the retailer's presence in the gaming sector and plug the MyLowe's Rewards loyalty program.