What’s Old Is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency

Wed, 27 Oct 2021 00:00:00 -0400
Webinar Rewinds

Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.