e.l.f. Beauty Points to Makeup Culprits in New Ad Campaign

Tue, 12 Aug 2025 17:00:00 -0400
Marketing News

e.l.f. Beauty on Monday launched an ad campaign, "e.l.f.ino & schmarnes," which satirically calls out expensive makeup prices. Starring comedian Matt Rife and drag queen Heidi N Closet as the titular attorneys, the duo carries the message that quality beauty shouldn't burn a hole in consumers' pockets.