A Brand Executive’s Perspective: Commitment to Multicultural Marketing

Mon, 07 Nov 2011 00:00:00 -0500
Event Recaps

Tom Joyner, host, the Tom Joyner Morning Show, and founder of the Tom Joyner Foundation, led a panel discussion with a group of brand executives to address their expectations for multicultural marketing and how they are developing their brands to market their products and services through culturally targeted campaigns within the overall brand.