Hot Wheels Discusses Its Plans for Entering the Metaverse and Leveraging Other Emerging Digital Trends

Wed, 09 Feb 2022 00:00:00 -0500
Event Soundbites

Jennifer Kobashi, global franchise marketing and partnerships for Hot Wheels at Mattel, discusses her brand plans for a future expected to be dominated by emerging digital technologies like NFTs and the metaverse, a unique challenge for a business reliant on the sale of physical products.