When a Brand Retires Its Best Asset

Tue, 28 Jul 2026 00:00:00 -0400
Leading Edge

Farmers Insurance retires a 16-year brand asset — its iconic professor — for pink paint and a honesty platform that may trade hard-won equity for fleeting attention. The shift raises a question every marketer faces: When does creative reinvention strengthen a brand, and when does it erase it?