Visa Turns Olympic Sponsorship into B2B Gold with Paris 2024 Campaign

Tue, 24 Jun 2025 00:00:00 -0400
B2 Awards

To close the performance gap between online and in-person payments, Visa launched a thought leadership campaign targeting European payment stakeholders. By tying its “win in digital” strategy to the Paris 2024 Olympic and Paralympic Games, Visa used its global sponsorship platform to educate and engage B2B audiences.