Bonus Episode: How This CMO Escaped the Broken Client-Agency Model with Taylor Morrison’s Stephanie McCarty

Mon, 30 Jun 2025 00:00:00 -0400
On Scope

During a special LinkedIn Live edition of On Scope, Stephanie McCarty, CMO at Taylor Morrison, shared her process for successfully bringing her brand’s entire marketing function in-house and how she managed to get leadership to buy into her bold vision by convincing them it was their idea all along.