Best Practices in Martech Procurement

Wed, 07 Jan 2026 00:00:00 -0500
Event Recaps

With the explosive growth of AI comes a rising demand for marketing technology to meet the moment. Procurement must be smarter about the technology their marketers are currently using. Aaron Riippa has been leading the martech procurement charge at General Mills, managing over $1 billion in annual spend across software, AI solutions, and media/creative services.