Predicting Customer Behavior Through Analytics

Thu, 23 Jan 2014 00:00:00 -0500
Event Recaps

David McGuire, director of social media insights and target scoring at Dell Inc., and Dr. Ramesh Rajagopalan, decision scientist lead at Dell Inc., described the methods they used when working with business units and regional marketing teams to identify customers and contacts who were likely to move through the purchase funnel if treated with the right marketing touches.