Spectrum Taps into Latin Music to Drive Connects

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

Spectrum worked with agency INFUSION by Castells to celebrate Hispanic Heritage Month by coordinating a free concert featuring popular Mexican group Reik and singer Lupita Infante, a move that brilliantly tapped into the Hispanic community’s passion for Latin music.