Crispy All the Way: How McCain Is Solving the Soggy Fry Epidemic in Food Delivery

Thu, 19 Jun 2025 00:00:00 -0400
B2 Awards

As off-premises dining surged during and after the pandemic, many restaurants struggled to deliver quality fries that stayed crispy in transit. McCain Foods launched a full-funnel campaign to promote its SureCrisp fries as the ideal solution for delivery.