Data Charts: 2013 Experiential Marketing Survey

Mon, 18 Nov 2013 00:00:00 -0500
Research Data Charts

This collection of data charts represents findings from the 2013 Experiential Marketing Survey. The objectives of this survey were to determine how experiential marketing is used by ANA members, what metrics are used to measure success, the value of experiential marketing programs to client-side marketers, and the main drivers of experiential marketing budgets.