Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape

Thu, 27 Apr 2023 00:00:00 -0400
Event Recaps

Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.