How Angel Soft Animated the Bathroom Tissue Market

Wed, 17 Apr 2024 00:00:00 -0400
REGGIE Awards

Angel Soft embarked on a strategic initiative to revitalize its presence in the bathroom tissue/toilet paper (TP) category, aiming to regain market share from industry leaders. Through a creatively crafted animated campaign inspired by sitcoms, the brand witnessed significant increases in share, awareness, and penetration.