How Much in Fees Are Ad Tech Companies Charging Publishers and Advertisers?

Tue, 01 Mar 2022 00:00:00 -0500
Knowledge Partners

Many news organizations recoup the costs of media production primarily through digital advertising. Learn more about the virtual “supply chain” of Supply Side Platforms (SSPs) that work with publishers and Demand Side Platforms (DSPs), which aggregate ad buying demand from media agencies and brands.