New Shopper Journeys: The Important New Role of Digital Media

Tue, 07 Dec 2010 00:00:00 -0500
Event Recaps

Mike Hess, EVP, Research and Marketing Sciences, Carat, and Beth Uyenco Shatto, Director of Research, Microsoft Advertising, discussed a new survey fielded by Microsoft Advertising and Carat that looks at how digital media impacts the path to purchase.