Winning As One Team: Pernod Ricard’s Playbook for Smarter, Impactful Live Sports Sponsorships

Tue, 30 Sep 2025 00:00:00 -0400
Event Recaps

To bring discipline to their strategy, Pernod Ricard introduced a partnership evaluation filter — a playbook for consistent, objective, and insight-driven decisions. These guiding principles help them stay on offense — prioritizing key markets, connecting with target audiences, and driving conversion from awareness to purchase.