ANA's Cross-Media Measurement Initiative: A Cross Vertical Perspective

Wed, 08 Dec 2021 00:00:00 -0500
Event Recaps

In this session, an update on ANA's Cross-Media Measurement Initiative and a fireside chat with marketers from Verizon, General Motors, Coca-Cola, and Procter & Gamble to discuss some of the complexities and requirements of a Cross-Media Measurement system.