Beyond the Cookie: The Future of Advertising for Marketers and Publishers

Wed, 14 Apr 2021 00:00:00 -0400
Knowledge Partners

Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amid so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.