INNOVID: Reimagining TV Across Screens, Platforms, and Currencies

Tue, 16 Aug 2022 00:00:00 -0400
Partner Content

While many advertisers have quickly adapted to meet viewers on a range of screen types, the TV industry has taken arguably longer to catch up — especially when it comes to currency and, more broadly, measurement. Even though incumbent panel-based approaches have held on, scrutiny continues to swell as buyers and sellers reckon with the incumbents' inability to keep pace in the heavily fragmented TV landscape.