Trends in ESG Advertising Claims: What Advertisers Should Expect in the U.S. and in Cross-Border Campaigns

Wed, 20 Mar 2024 00:00:00 -0400
Event Recaps

With the anticipated revisions to the Federal Trade Commission's Green Guides looming, along with their expected impact on the level of substantiation required of advertisers making ESG claims, the focus and scrutiny on environmental and sustainability marketing and advertising has only increased.