How Marketers Avoid Potholes in the Road Ahead

Fri, 27 Jan 2023 00:00:00 -0500
Trends and Technology

The last year was a whirlwind for marketers and 2023 is expected to be no different. In addition to a potential recession — and consumers being more selective with their spending — brands will have to grapple with the ongoing chaos at Twitter following Elon Musk's $44 billion acquisition of the beleaguered social network and the political divide in the U.S. that shows few signs of letting up.