For Success in Marketing, “Curiosity Is More Productive Than Certainty”

Thu, 27 Jul 2023 00:00:00 -0400
Leading Edge

The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), “Are you sure this is going to work? Is it going to sell the product?” This would seem both natural, and rational. Selling the product is what we do for a living. It’s what makes our world go ‘round.