Acxiom: Shifting the Conversation from Advertising to Marketing

Thu, 13 May 2021 00:00:00 -0400
Partner Content

To be sure, technology and online regulation are top of mind for brands and organizations. But they shouldn’t overshadow the needs of people. That means marketers must get to know their audiences — and not just on an insert-first-name-here basis, but in ways that will legitimately help to inform how brands create memorable customer experiences.