J&J Care with Pride: Engaging Queer Communities

Sun, 24 Oct 2021 00:00:00 -0400
Event Recaps

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, celebrities, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Contrast that with the Johnson & Johnson Consumer Health Care With Pride program.