Home Collections Launch

Tue, 07 Jun 2011 00:00:00 -0400
Effie Awards

The launch of Febreze Home Collections at Walmart propelled Febreze from no. 3 position in the air-care category (behind Glade and Air Wick) to no. 1. Our mission was to steer traffic and sales away from specialty air-care retailers (like Bath & Body Works) to Walmart.