Your Mom Hates Dead Space 2

Wed, 23 May 2012 00:00:00 -0400
Effie Awards

Dead Space 2, a video game in the survival-horror genre, is the sequel to one of the most grotesque video games ever. With a unique insight that moms hate what gamers love, we created a campaign that broke through to the mainstream, reaching a new, broader audience, and significantly exceeded launch expectations.