'The Most Interesting Man in the World' Returns for Another Round

Tue, 20 Jan 2026 16:00:00 -0500
Marketing News

After nearly a decade, Dos Equis is bringing back "The Most Interesting Man in the World" for a new campaign that launched last Friday. The campaign, which includes shorter formats and storytelling targeting digital platforms, kicks off the next chapter of the brand's "Stay Thirsty" platform.