P&G: Getting Multicultural Right — From Strategy to Execution

Tue, 08 Nov 2011 00:00:00 -0500
Event Recaps

Ida Liz Chacón, senior marketing manager, ethnic center of expertise, The Procter & Gamble Company, and Graciela Eleta, senior vice president, brand solutions, Univision Communications, Inc., presented best practices and case study examples from their six-step roadmap for brand activation in the multicultural space.