Guerrilla Marketing Should Be More than Just a Stunt

Wed, 18 Sep 2024 00:00:00 -0400
Trends and Technology

As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.