New Directions in Direct Mail

Wed, 06 Jun 2012 00:00:00 -0400
Event Recaps

Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.