Key Findings Report: Multicultural Marketing and Newer Media

Thu, 10 Mar 2011 00:00:00 -0500
Research Reports

This Key Findings Report includes highlights of an ANA survey designed to better understand how newer media platforms are being used to reach multicultural consumers. The survey finds that the majority of respondents are increasing spending on multicultural media overall, and more specifically newer media platforms, to reach multicultural customers—56% of respondents in both cases.