Vikings and Metal Make a Winning Combination for this Magic: The Gathering Campaign

Tue, 21 Dec 2021 00:00:00 -0500
In-House Excellence Awards

Wizards of the Coast used the already existing relationship between Vikings and metal, one of its fans’ favorite genres of music, to build a multichannel campaign that leveraged social, influencers, and a first-ever Spotify partnership that promoted a new winter set of cards.