VMLY&R: Why Brand Experience Needs Customer Experience

Tue, 18 Feb 2020 00:00:00 -0500
Partner Content

Brand experience has long been the bedrock of brand-building, and still plays a crucial role in winning consumer affinity. But it’s the rise of the CX era, and its tight focus on every consumer touchpoint, that will future-proof modern brands for the next decade. Smart brands will strike a balance between brand experience and customer experience. Here’s how to get started.