Lessons In Unconventional Innovation: Reese’s Peanut Butter Cups

Wed, 15 Nov 2017 00:00:00 -0500
Event Recaps

Learn how Reese's Pieces Peanut Butter Cup capitalized on an 'equity explosion' that created '#Cupfusion,' the brand's non-traditional, unconventional launch approach, and led to quadrupling sales expectations in the first year.