Therabody's Holiday Creator Strategy

Tue, 22 Jul 2025 00:00:00 -0400
Event Recaps

Therabody's holiday influencer campaign with Digital Voices generated 3 million impressions — 72 percent above target — and achieved 20.5 percent purchase intent comments by partnering with diverse creators including influencers 60 years of age and older to position wellness as a necessity, not luxury.