The Analytics Marketers Leverage When Developing and Distributing Content

Tue, 04 Jul 2023 00:00:00 -0400
Money Slides

Drawing on the results of a survey of over 200 marketers in the U.S. and Europe, Winterberry Group identifies the rate at which marketers use different types of analytics (such as descriptive, predictive, and prescriptive analytics) to guide their approaches to content creation and distribution.