Research Report: Shopper Marketing: Best Practices

Mon, 01 Feb 2010 00:00:00 -0500
Research Reports

This research report contains the results of an ANA survey designed to uncover the extent to which the responsibility for each of the key aspects of a firm's shopper marketing program is vested in the marketing organization versus the sales organization. ANA also wanted to discover what and who was driving the shopper initiatives within organizations. Check out our research report for the latest.