Can Movie Theaters Still Reel in Advertisers?

Wed, 27 Sep 2023 14:00:00 -0400
Champions of Growth Podcast

Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.