Breaking Through the Sea of Stainless with KitchenAid’s “FreeFlex Rack” Campaign

Tue, 21 Dec 2021 00:00:00 -0500
In-House Excellence Awards

KitchenAid broke through the sea of stainless at retail with the FreeFlex Rack Dishwasher launch, which took shoppers on a journey that turned loading possibilities into cooking possibilities and elevated the kitchen appliance’s role from afterthought to essential cooking tool.