Is Nike "Just Doing It" with Recapturing Sales During the Olympics?

Fri, 09 Aug 2024 00:00:00 -0400
Leading Edge

Nike’s 2024 summer Olympics campaign, “Winning Isn’t for Everyone” fuels the mindset that you must be relentlessly driven by the idea of winning. Nike makes a bold statement that elite athletes’ desire to win is the main determination in bringing home a gold medal.