Southern Comfort Uses Social Media at Mardi Gras

Wed, 13 Jul 2011 00:00:00 -0400
Event Recaps

Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowdsourcing techniques in combination with traditional media.