How Truist Bank Built a New Brand from Nothing with Sherry Graziano

Thu, 15 May 2025 00:00:00 -0400
On Scope

Truist Bank’s Sherry Graziano joined the show to discuss how she built a new brand from zero, outlining the advantages and disadvantages of the endeavor, how she managed the emotions of such a massive change, and how the pandemic happening just before launch presented new challenges, as well as new opportunities.