How Lenovo Used Influencers and Social-First Marketing to Win Over Gen Z

Tue, 03 Jun 2025 00:00:00 -0400
REGGIE Awards

Faced with the challenge of driving awareness and consideration among gen Z, ultimately aiming to expand its market share in the future, computer electronics brand created "Made with Lenovo Yoga," a social-first creator campaign series designed to showcase Lenovo Yoga laptops as an indispensable tools for creativity.