Kimberly-Clark: Huggies Integrated Marketing Case Study

Wed, 12 Oct 2011 00:00:00 -0400
Event Recaps

Amanda Boyle, head of integrated marketing for baby and child care, Kimberly-Clark Corporation, and Angela Johnson, worldwide managing director, Ogilvy, presented an integrated marketing case study on Huggies Little Movers Slip-Ons.