Unravelling the Issue of CMO as IT Supremo

Thu, 14 Aug 2014 00:00:00 -0400
BMA Buzz

Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing-and how we all need to adapt fast.