Why “Cringe” Has Become the New Proof of Brand Confidence

Fri, 10 Apr 2026 00:00:00 -0400
Leading Edge

This article explores how “cringe” has evolved into a marker of sincerity as audiences tire of overly polished, performative social media content. It outlines why brands and creators embracing earnestness, vulnerability, and intentional awkwardness are resonating more deeply in an AI-saturated landscape.