How Is the Creative Muse Changing for Marketers?

Fri, 14 Mar 2025 00:00:00 -0400
Trends and Technology

The most successful ads no longer rest on killer creative. Instead, they must be strategically designed to leave a lasting and positive impression on consumers' minds. This shift signals a new reality, with brands angling to scientifically engineer ways to tap into how the human brain processes and stores information.