Personalizing the Campbell’s Message Through Predictive Advertising

Fri, 23 Oct 2020 00:00:00 -0400
Event Recaps

Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.