How Mastercard and Ad Net Zero Standardize Sustainability

Fri, 16 Jan 2026 00:00:00 -0500
Event Recaps

Ad Net Zero and Mastercard outlined how the Global Media Sustainability Framework is becoming a practical industry standard for measuring and reducing carbon emissions across media channels. The session detailed how collaboration, consistent methodology, and shared best practices are enabling advertisers to cut waste, improve performance, and embed sustainability into everyday marketing workflows.