HP, Tapioca Mobile, and TUMRI: Exploring the Utility of Mobile Marketing

Mon, 07 Jun 2010 00:00:00 -0400
Event Recaps

Scott Berg, director of digital strategy, office of digital strategy for HP, Sachin Deshpande, founder and CEO of Tapioca Mobile, and David W. Smith, VP, field operations at TUMRI discussed how HP developed a mobile strategy and outlined mobile opportunities related to retail.