Green Marketing: Growing Your Business Through Sustainability

Mon, 25 Mar 2013 00:00:00 -0400
Insight Briefs

Green products are a huge business. It is estimated that they account for $40 billion in annual U.S. sales. This ANA Insight Brief includes best practices for building a green marketing program. It features case studies from Patagonia, Reckitt-Benckiser, Seventh Generation, and TerraCycle, in addition to information on federal guidelines for green and sustainable marketing.