How to Find the Right Balance Between Linear TV and Connected TV

Wed, 25 Sep 2024 00:00:00 -0400
Trends and Technology

A funny and inevitable thing happened on the way to streaming nirvana: the market quickly saturated, and now the narrative has shifted to the so-called "Great Re-Bundling," or merging, combining, and forming alliances among the various media providers — just like the cable era. As the industry sorts itself out, marketers need to deploy a platform-agnostic approach to their advertising spending.