Why Marketers Don’t Succeed at Personalization

Tue, 02 Apr 2024 00:00:00 -0400
Leading Edge

Deloitte’s most recent biannual survey of more than 300 CMOs found that an investment in the “right tech” is a top priority for driving organic revenue growth. Among available tactics, technology-driven efforts to drive personalization, or messages tailored to individual shoppers’ preferences, have emerged as an essential strategy for growing companies.