Connecting the Digital Dots with First-Party Data

Wed, 10 Aug 2022 00:00:00 -0400
B2B

Customer data platforms (CDPs) are fast becoming an effective tool for B2B companies to locate, engage, and retain new customers. But adoption rates remain low, and fully leveraging CDPs remains hampered by the inability among B2B marketers to break down their company's business silos and connect the digital dots.