Unpacking Personalization: Martech and Data Insights for SMBs

Thu, 13 Jun 2024 00:00:00 -0400
Leading Edge

As the impending demise of third-party cookies looms, marketers, particularly those in small-to-medium sized businesses (SMBs), are pivoting towards new data strategies. SMBs stand poised to leverage emerging technologies to meet consumers’ expectations, foster meaningful connections, and thrive in an ever-evolving market.