A Millennial Journey to Simplicity

Sat, 12 Aug 2023 00:00:00 -0400
In-House Excellence Awards

The Siggi's: Less Sets You Free campaign showcased the transformative power of embracing simplicity and minimalism to connect with millennial adults seeking authentic experiences and deliberate choices. The campaign's emphasis on "less" resonated with consumers, leading to notable year-over-year growth and heightened digital engagement.