Why So Much Data Ends up Sitting in a Vacuum

Fri, 18 Nov 2022 00:00:00 -0500
Trends and Technology

Marketers continue to be dogged by all the data they collect. Nearly two-thirds of marketers lack confidence in their data analytics and insights systems, a new survey reveals. Building (and sustaining) cross-functional teams encompassing both marketing and technology is key to remedying the situation.