How Epiroc Used "Culture Magnets" to Attract High-Level Employees

Sun, 07 Jul 2024 00:00:00 -0400
B2 Awards

Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”