How to Reach Moviegoers This Summer

Mon, 18 Jul 2022 00:00:00 -0400
Leading Edge

Things have been heating up this summer at the box office. Top Gun: Maverick topped the $1 billion mark in global box-office revenue over the course of its five-week run in theaters. It’s not the only film that’s earning the attention of moviegoers – Paramount’s Top Gun was in a dead heat with Warner’s “Elvis” biopic on its opening weekend, and Universal’s Jurassic World: Dominion has also been a top grosser.