How Brands Reignited the Olympics Advertising Competition for LA 2028

Mon, 28 Oct 2024 00:00:00 -0400
Leading Edge

The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.