Game On: Exploring The Future of Brands and Video Games

Wed, 29 May 2024 00:00:00 -0400
Event Recaps

Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.