Inside TikTok's Biggest Brand Personas

Fri, 15 Aug 2025 00:00:00 -0400
Conference Session Videos

In this video, Jordan Randall, Content Director at TikTok, and Lorena Pedetti, Associate Content Director at Dentsu Creative, discussed what goes into developing a fearless voice for your brand and how to lean into it to create content that feels real, relevant, and sometimes unexpected.