Tiny Toast: Inside The 100% Mobile Launch Campaign for General Mills' First New Cereal in 15 Years

Tue, 06 Dec 2016 00:00:00 -0500
Event Recaps

Attendees learned how General Mills and advertising agency Walrus developed a 100% mobile launch campaign that drove awareness to over 50% and put Tiny Toast in the top 50% of cereals in just eight weeks.