The Evolution Toward Permissioned Data

Wed, 16 Oct 2024 00:00:00 -0400
Leading Edge

The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.