Procurement 2022: The Good, the Bad, and the Ugly

Fri, 29 Jul 2022 00:00:00 -0400
Leading Edge

In 2010, the ANA published a landmark report, “Procurement: The Good, the Bad, and the Ugly.” The work took the pulse of the industry on the state of marketing procurement at that time, and measured practices and perceptions among professionals in three functional areas: procurement/sourcing, marketing/marketing services, and agencies. In 2022, we repeated and built upon that prior research to track progress (or lack thereof). Results were just released!