Brands As Publishers: Building Multi-Channel Publishing Programs that Work

Wed, 17 Oct 2018 00:00:00 -0400
Event Recaps

Over the last several years, Rover.com has built The Dog People, an in-house publishing platform that reaches millions of dog people nationwide. This presentation covers how to build a publishing program your audience will love by leveraging consumer insights—and how to translate its performance into more insights, creating a brand brain trust. Kate Jaffe, Senior Brand Manager – Rover.com will talk through how they scaled their publishing program into one of the country's top dog blogs and a powerful brand and growth tool for the business.