Marketers Need to Have a Frank Discussion About Chatbots

Fri, 29 Sep 2023 00:00:00 -0400
Trends and Technology

While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.