Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas

Mon, 06 Jan 2025 00:00:00 -0500
Multicultural and Inclusive Marketing Awards

With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.