Artificial Intelligence: Its Advantages and Challenges

Thu, 18 Apr 2024 00:00:00 -0400
Event Recaps

During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.