Lebron James Becomes a Ken Doll for Mattel

Thu, 10 Apr 2025 16:00:00 -0400
Marketing News

Mattel on Wednesday announced that Barbie would roll out its first professional athlete Ken doll, inspired by basketball great LeBron James. The brand worked with James's charity, the LeBron James Family Foundation, to create the doll, which will serve as the initial "Kenbassador" to celebrate the character's 65th anniversary in 2026.