Leveling Up with Asian American Pacific Islander (AAPI) Gamers: How McDonald's Engages Gaming Fans Online — And Off

Sun, 06 Nov 2022 00:00:00 -0400
Conference Session Videos

In 2021, McDonald’s kicked off a first-of-its-kind gaming strategy aimed at connecting with Asian Gen Z. Learn how the QSR leader blended cultural expertise with marketing innovation to engage this digital-first audience like never before.