How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras

Mon, 30 Sep 2024 00:00:00 -0400
Smarties Awards

To drive awareness among Chinese consumers and consideration with its B2B audience, while also showing a dedication to the company’s sustainability goals, Qualcomm created a four-part video series that highlighted China’s wildlife, with all footage captured using smartphone cameras powered by the brand’s processors.