Culture and Purpose: The New Recipe for CPG Growth

Fri, 24 Jul 2026 00:00:00 -0400
Leading Edge

PepsiCo, Cinemark, and the Campbell's Co. are rewriting the CPG playbook with culture-driven activations and purpose-led strategy. Five emerging trends reveal how food and beverage marketers may need to rethink growth in an omnichannel, health-conscious landscape.