Best Practices: Entertainment, Celebrity Procurement, and Music Licensing

Wed, 01 Oct 2008 00:00:00 -0400
Event Recaps

Keith Gelman and Doug Shabelman, Burns Entertainment & Sports Marketing, shared best practices for researching, negotiating, and contracting celebrity talent to help add efficiency, leverage, and value to your entertainment marketing expenditure. Betsey Tomasulo, Brand Manager at Vaseline Skin Care, shared a case study of a campaign handled by Burns.