Why Marketing Data (Not Just Strategy) Holds the Key to Boosting ROI

Tue, 30 Sep 2025 00:00:00 -0400
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In the hypercompetitive world of marketing, the pursuit of optimal ROI often feels like chasing a mirage. Marketers obsess about strategy, ad creative, and channel allocation, but tend to overlook a foundational element that dictates the success of every campaign: data quality.