LiveRamp: Better TV Measurement Is the Key to People-Based TV

Thu, 03 Oct 2019 00:00:00 -0400
Partner Content

For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.