Transformers: The Last Knight Movie — Coca-Cola China

Mon, 16 Apr 2018 00:00:00 -0400
REGGIE Awards

Paramount built anticipation for the release of the film Transformers: The Last Knight in China by partnering with the world’s largest beverage brand, Coca-Cola. Both companies leveraged the film’s iconic reach as a way to launch the new “sleek” Coke can in China.