MyBurger Reinvention

Wed, 22 May 2013 00:00:00 -0400
Effie Awards

Family-run MyBurger wanted a design-driven flagship that established a template for future restaurant expansion, but allowed room for neighborhood customization in order to feel locally relevant to each store’s clientele. With no marketing budget to support outside media, the brand leveraged the store environment and experience to drive traffic and sales in order to meet a series of objectives.