As U.S. Display Advertising Takes a Turn Towards Quality, Good Things Happen

Mon, 14 Oct 2024 00:00:00 -0400
Leading Edge

As a Norwegian who grew up in the U.S. and now goes back and forth between the two countries, it is fascinating to see differences in U.S. versus European advertising. European advertisers contend with small populations that speak different languages, the GDPR, greenwashing laws and a generally slower to emerge CTV landscape. The U.S. on the other hand is a huge wide-open landscape, with opportunities to reach highly scaled audiences, use data targeting, create innovative tech, and generally go further faster.