Despite Cutbacks, CMOs Remain More Optimistic than CEOs

Wed, 16 Dec 2020 00:00:00 -0500
B2B

B2B CMOs are much more hopeful about the post-COVID economy than their CEOs, says a recent survey. Cockeyed optimism? More like a sense that the pandemic presents marketers with an opportunity to demonstrate their value to the C-suite and drive better business results.