Rebuilding a Brand: Cadillac's "Under 5" Campaign

Tue, 16 May 2006 00:00:00 -0400
Leading Edge

Representatives of General Motors, Leo Burnett and Arc Worldwide shared their strategic thinking behind the integrated, hugely successful Cadillac Under 5 campaign, which celebrated GM's engineering feat of developing three vehicles that go from zero to 60 mph in less than five seconds.