How Publishers Should Think About the New Era of Technology

Mon, 16 Oct 2023 00:00:00 -0400
Leading Edge

Digital publishers are currently grappling with significant technological disruptions that are reshaping their industry. They face two major challenges: the deprecation of third-party tracking cookies, and the emergence of generative artificial intelligence (AI). These disruptions will require publishers to adapt and find new strategies to maintain their visibility, revenue, and user experience.