Marketing to the New Majority: Strategies for a Diverse World

Wed, 19 Oct 2011 00:00:00 -0400
Event Recaps

David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.