Measuring Success in Brand Purpose

Tue, 20 Feb 2024 00:00:00 -0500
Pulse

While more and more companies are embracing brand purpose, a reliable way of gauging the effect of such initiatives often remains elusive. Consider, however, the observations of three guests of the ANA Center for Brand Purpose’s Beyond Profit podcast. Below, they explain their philosophies of and approaches to measuring the impact of brand purpose on their organizations.