Global Branding Redefined: Moving Beyond the "Global vs. Local" Debate

Tue, 13 Mar 2012 00:00:00 -0400
Event Recaps

Joe Tripodi, executive vice president, chief marketing, and commercial officer, The Coca-Cola Company, and Susan Popper, senior vice president, integrated marketing communications, SAP, discussed how their brands manage global marketing in a panel discussion led by Jaime Prieto, president, global brand management, Ogilvy & Mather Worldwide.