Poo Power: Shell's Renewable Natural Gas Revolution

Sun, 13 Aug 2023 00:00:00 -0400
In-House Excellence Awards

Shell's short corporate film conveyed the potential of renewable natural gas (RNG) as a future fuel source for West Coast truck drivers and farmers. The film's fresh and engaging approach humanized Shell while highlighting its Powering Progress strategy, making it a memorable B2B marketing success for the brand.