Beyond Likes: Personalization and Data-Driven Strategies to Build Gen Z and Millennial Loyalty

Wed, 15 Jan 2025 00:00:00 -0500
Event Recaps

At a January 2025 meeting of the ANA’s Digital and Social Media Committee, Kraft Heinz shared its experience in developing a cooking app to attract an audience of millennials and members of gen Z with vigorous personalization.