Allstate's 360° Multicultural Marketing

Sun, 23 Nov 2008 00:00:00 -0500
Event Recaps

Lisa D. Cochrane, VP, Integrated Marketing Communications, Allstate Insurance Company, and Georgina Flores, Senior Manager, Integrated Marketing Communications, Allstate Insurance Company, shared the ways in which Allstate vertically and horizontally integrates multicultural marketing into their communications plan.