With Its Beach Coupon Campaign, Swoop Put a New Spin on the Classic Limited-Time Offer

Sun, 25 Sep 2022 00:00:00 -0400
In-House Excellence Awards

With limited-time offers no longer creating the urgency they once did, Canadian Airline Swoop got clever, sculpting a “coupon” into a Mexican beach and running an offer that expired when the tide washed the coupon away.