A New Campaign from WWF Is Hard to Watch — That's the Point

Mon, 25 Nov 2024 00:00:00 -0500
Social Impact

WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.