Master Media Planning & Buying Services Agreement — Version 2.0

Fri, 13 Jul 2018 00:00:00 -0400
Leading Edge

As a companion to the Media Transparency: Prescriptions, Principles, and Processes for Advertisers report, the ANA, in conjunction with its General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement (Version 2.0) which can be used by advertisers in developing their own agency agreement.