How to Close the Growing 'Consumption Gap'

Fri, 26 Jul 2024 00:00:00 -0400
B2B

The time between when a piece of content is requested and the moment it is actually opened — called the "consumption gap" — is getting longer, according to a recent study. However, there are several remedies to shrink the gap, ranging from creating the kind of content that will help prospects do their jobs better to modeling on-demand webinars on live events.