How Marketing Agencies Can Ensure "Zoom Fidelity" with Media

Thu, 14 Mar 2024 00:00:00 -0400
Leading Edge

If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?