Unilever Digital Media Case Study

Sun, 07 Jan 2007 00:00:00 -0500
Event Recaps

In this presentation, Unilever shares its experiences with a multi-brand iTV/VOD initiative for I Can't Believe It's Not Butter! and Slim Fast. By utilizing in -house content, the brands created unique campaigns. Using consumer insights, brand goals, and a technologically savvy agency partner, Unilever's product lines discovered a valuable channel.