Loyalty: What Customers Really Want

Fri, 16 Feb 2024 00:00:00 -0500
Knowledge Partners

TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.