How to Fix a Broken B2B Marketing Automation Strategy

Wed, 18 Oct 2023 00:00:00 -0400
B2B

As they face increasing pressure to provide adequate returns, marketers need to establish clear guidelines for where to invest and ultimately prove the effectiveness of marketing automation. They also must implement test-and-learn scenarios to continuously optimize automation investments, cease lower-performing marketing activities, and personalize their marketing campaigns across multiple channels.