What to Expect at Retail in 2024

Tue, 30 Jan 2024 00:00:00 -0500
Event Recaps

CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis. Berry examined the key business and consumer trends we expect to shape both shopper behavior and retailer-brand relations in 2024 and beyond.