MillerCoors: Using Mass Media for 1-to-1 Connections

Tue, 29 Mar 2011 00:00:00 -0400
Event Recaps

Brad Feinberg, media manager, portfolio brands, MillerCoors, presented Miller High Life’s recent “Official Beer of You” campaign which utilized an innovative, fully integrated, 360-degree approach and employed the use of mass media to connect with fans of the brand.