Marketing When Channels Blur: Put the Message, Not the Medium, First

Tue, 02 Feb 2021 00:00:00 -0500
Leading Edge

Marketers must think flexibly when allocating budgets instead of rigidly assigning them to channels such as video, radio, OOH, social media, and so on. If 2020 taught us anything, it’s that we need to be agile as conditions quickly change.