Account Based Marketing (Half Day)

How to Hit Your Business Goals by Implementing a Best in Class ABM Strategy
(Half Day Workshop)

As B2B marketers strive to improve the ways in which they achieve business objectives, account-based marketing (ABM) continues to gain increasing prominence in the B2B world. According to Forbes, ABM technology can process data more effectively, provide marketers with more meaningful insights, and generate automated actions all at scale – meaning that you as the marketer can take personalization to the next level. Adopting ABM can drastically improve your marketing ROI, but having the right strategy, proper planning, and establishing ABM-specific KPIs, achieving success with your ABM strategy could prove problematic.

The goal of this workshop is to show you (and your team) how to create an ABM strategy that can truly impact your company and help to drive better ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through an optimal ABM strategy. Topics range from understanding the right stakeholders and user personas for targeting, to rolling out a system that collects data to create a unique and compelling marketing strategy for an account.

Whether you’re thinking about adopting ABM, just starting out, or scaling up, this workshop will arm you with valuable, hard-to-find insights that ensure you get your next ABM steps right. This workshop helps you position ABM in your overall go-to-market strategy. You’ll walk away with the right tools and resources to successfully design and execute an ROI-positive ABM strategy.

This engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate ABM examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the ABM strategies as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to orchestrate a high-level ABM system.

Who Is This Workshop For?

This workshop is for anyone who is involved in any phase of the ABM process and strategy. It’s a must-have workshop for teams that are looking to optimize their efforts and increase results through high-impact ABM tactics. This ABM workshop is designed for marketers who want to understand the principles of ABM and learn the basics of a proven, industry-leading methodology.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to use insight to develop ABM propositions and messages that work
  • What “intent data” can do for your ABM messaging
  • How to develop skills in CRM, email outreach and campaign tracking

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to become an ABM professional with whom any team loves to work, especially finance
  • The elements that make any ABM plan more focused, eliminating confusion

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to inspire and plan actions that get your team to properly focus on the right tasks that will impact your business


Download the full agenda here



Jim Huffman

Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.

Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.