Empowering Marketers with Conversational AI and ChatGPT (Virtual)

(Virtual Half-day Workshop)

Virtual Workshop Description
The recent introduction to artificial intelligence (AI) applications like ChatGPT seems to have changed the world overnight. Marketers of every stripe have been challenged to understand how to use these new tools effectively for their marketing campaigns. Many are overwhelmed, and possibly even a little nervous about implications for job security.

Fortunately, the ANA is offering a workshop designed to provide marketers with an in-depth understanding of AI and ChatGPT. It aims to equip participants with the knowledge and skills required to integrate AI into their marketing strategies and executions effectively.

The workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also get hands-on experience using ChatGPT and building detailed prompts to ensure AI delivers you and your team marketing success. By the end of the workshop, participants will have a solid understanding of AI and ChatGPT, and the skills required to use AI successfully in many of your marketing efforts.

(By the way, 90 percent of this workshop's description and outline was written by ChatGPT).

Target Audience
This workshop is ideal for marketers and teams that work in or are responsible for:

  • Personalization
  • Customer service / CX
  • e-Commerce
  • Marketing operations
  • Content marketing

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How ChatGPT can enhance customer experience and improve customer engagement
  • Best practices for integrating AI and ChatGPT into marketing process and strategy

This workshop helps attendees increase marketing efficiency by teaching them:

  • Applications for chatbots, virtual assistants, and conversational interfaces in marketing
  • Tips for successful conversation interfaces

This workshop helps attendees improve marketing ROI by teaching them:

  • How to leverage ChatGPT to increase conversion rates

Download the full agenda here



Cord Silverstein

Founder and President, Advocacy Social 

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.


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