Driving Growth with Measurement (Virtual Open Enrollment)
How Data & Analytics Improve ROI
(Virtual Half Day Workshop)
Despite years of increasing emphasis on the importance of measurement, marketers still struggle to get it right. Marketing departments lack transparency and accountability. Functional silos thwart measurement and optimization efforts. Marketers don’t know what to do with all the data at their disposal and often focus on the wrong metrics.
Further, connecting online and offline results remains elusive, as does consistently applying insights to decision making. Implementing attribution can be challenging and even measurement-savvy organizations struggle to keep up with the newest tactics and technologies, let alone the impact of privacy and technology on user level measurement.
This workshop addresses these issues and will help you and your team understand how to build an effective marketing measurement program, the basics of measurement and analytics, and the data that will help you get there. As a result, you and your team will learn how to make more effective decisions that drive your marketing ROI.
Target Audience
This workshop is for any marketer, across all channels and functional boundaries within marketing, tasked with executing marketing plans, programs, and tactics, as well as those responsible for higher level strategic planning and budgeting.
Virtual Workshop Benefits
This workshop helps attendees increase marketing efficiency and effectiveness by teaching them how to:
- Create a marketing measurement plan, set measurement goals & strategy, and select the right metrics.
- Identify the types and sources of data that enables marketing measurement and best practices for collecting, cleaning, and maintaining useful marketing data.
- Design and apply a unified marketing measurement solution in their organization.
Download the full agenda here
Marc Vermut is a highly experienced marketing measurement, data and analytics executive with 20+ years experience in the retail, technology, telecommunications and entertainment industries. He is a skilled and sought-after presenter and educator across a range of topics that include business strategy, marketing strategy, marketing analytics, industry analysis, operational cost analysis, business plan development, valuation and financial modeling. He is Vice President, Marketing Solutions, at Neustar, where he is responsible for the deployment of identity, segmentation, activation and measurement across Neustar Marketing Solutions as well as delivering strategic insights that help brand leaders make better, more data-driven, marketing investment decisions. Prior to Neustar, Marc worked in strategy, financial advisory and M&A roles for the Media and Entertainment, Telecommunications and Technology industries. He earned a B.S. in Economics from the Wharton School and an M.B.A. from the UCLA Anderson School of Management. Workshops:
Marc Vermut