Digital Marketing (Regional Half Day)

A good online strategy pulls all the moving parts of digital together. This workshop will walk participants through the practical steps and best practices organizations need in order to successfully launch a digital marketing platform that delivers on the power of the web. Participants will use real case studies and engage in strategy and tactical development exercises that will result in plans and ideas they can start using right away. 

Who Is This Workshop For?

  • Marketers who wish to understand the moving parts of digital and social media marketing
  • Those who want to add power and potential to their current online platforms, channels, and campaigns

Workshop Benefits

As a result of this workshop, you will be better able to:

  • Visualize and create an integrated digital strategy and end-to-end engagement plan
  • Document your digital marketing strategy, platform and campaigns into easy-to-understand visual renderings and infographics.

Download the full agenda here


Harry J. Gold

Harry Gold is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm that has served top companies such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Candy Brands, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, EMC, The Rockettes, and IBM. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world.

Harry is a member of the ANA Faculty and is also a frequent lecturer on search engine marketing, social media marketing, and online media for the American Marketing Association, the New England Direct Marketing Association, Search Engine Strategies, Mediabistro, and Harvard University. He has also written a number of expert columns for ClickZ.