The Essentials of Digital Media Strategy (Half Day)

Connecting Marketing and Media Strategy to Digital Media
(Half Day Workshop)

Workshop Description
Digital technology has created a chaotic and rapidly changing media and marketing landscape that is challenging marketers and making media decisions increasingly complex.

This workshop is designed to help marketers understand how their marketing and media strategy can inform how they approach some of their most used digital media disciplines. Through the use of selective real life examples, exercises, tools and Q&A sessions, you will begin to realize there is a tighter connecting between digital media planning and buying and brand marketing strategy

This workshop is an excerpt of ANA SOM full day workshop “Digital Media Excellence Through The Lens of Marketing Strategy: Maximize all your digital plans, tactics and buying effectiveness by improving connectivity to Marketing and Media Strategy.”

Who is this workshop for?

  • Executives participating in digital media program development and decision-making who want to better understand how to apply digital media
  • Marketers, along with other marketing-related and support personnel, who want to increase their knowledge of current digital media topics

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • Learning how you can make better digital media decisions by connecting your marketing and media strategy
  • Focusing digital media decisions on some of your most used tactics where they can best deliver against marketing strategy and objectives

This workshop helps attendees improve marketing ROI by teaching them:

  • Making digital media choices that are focused on your brand’s marketing and media strategy, producing superior in-market brand results
  • Understanding how to think about “right sizing” your digital investments


Download the full agenda here



Steve Palmisano

Steve Palmisano is the founder of AdElevate, a media consulting company he launched in 2012 that leverages his deep experience for clients who do not possess in-house, senior-level media expertise. Steve began his career in media planning at Y&R in 1981, moving to the client side after launching Advil, then the largest Rx-to-OTC launch. Promoted to advertising director for Whitehall Laboratories in 1987, he went on to have many operational responsibilities within the company’s in-house media buying agency. In late 2010, at what was now called Pfizer Consumer Healthcare, Steve reshaped the company’s marketing services vision, which included reporting responsibilities for the Customer Contact Center, Medical Marketing, and a Promotional Review team. Steve is a member of the ANA Faculty who brings with him a long history of collaboratively driving strong dominant brands in both general and multicultural markets.


The Marketer's Path to Digital Media Excellence (Full Day)

The Essentials of Digital Media Strategy (Half Day)