Winning Email Marketing Strategies (Full Day)

How to Develop and Optimize Campaigns that Deliver Bottom-Line Results

Today every major brand can and should leverage email in its marketing mix and must know how to use the channel legally and for maximum impact. This workshop will reveal both the strategic roadmap and specific tactics for successful email marketing that drives sales, builds brand awareness, nurtures leads into new customers, and directly produces revenue.

Workshop participants will learn how to develop effective email programs for producing campaigns that get noticed in a crowded inbox and deliver measurable results. Utilizing case studies, exercises, and real world examples, this engaging, interactive workshop will arm participants with advanced approaches and industry-accepted best practices to ensure they won’t fall victim to rookie mistakes or leave untapped opportunity on the table.

Who Is This Workshop For?

  • Anyone at any level responsible for email as a customer acquisition, communication and/or retention channel
  • Ideal for brand and marketing managers, CRM specialists, marketing directors, digital marketing professionals, direct/catalog marketing professionals

Workshop Benefits

As a result of this workshop, you will be better able to:

  • Understand the fundamentals necessary for creating email that is not only legally and ethically compliant, but also truly engages subscribers
  • Develop winning email marketing strategies that are applicable immediately
  • Understand the regulatory landscape for email
  • Master results measurement by learning the critical metrics relevant to email marketing, how to calculate them, and how to conduct campaign performance analysis
  • Develop and optimize email campaigns that deliver bottom line results
  • Apply your learning to build an email strategy that comprise a framework you can use for creating an actual email marketing program


Karen Talavera

Karen Talavera is the founder and president of Synchronicity Marketing, an email consulting and training firm. Karen’s enlightened direct response marketing mindset delivers improved email results for clients ranging from NASCAR, A&E, Kaiser Permanente, ServiceMaster, and Texas Instruments to agencies, associations, and entrepreneurs. She has designed and delivered email marketing training and certification programs publicly via a variety of membership associations and privately for Fortune 1000 companies. Previously, Karen held senior marketing positions at YesMail, Acxiom Digital, and Experian.

Karen is a member of the ANA Faculty and an internationally recognized speaker, consultant, professional educator, and thought-leader in email marketing. She shares her email and digital marketing insights on her blog, Enlightened Emarketing.