Practical Strategies to Effective Mobile Marketing (Half Day Open Enrollment)

(Half Day Workshop)

Consumers have become increasingly mobile-centric and marketers need to follow suit by learning to understand and use mobile. This workshop will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled media, and advertising and optimizing customer engagement. Through the use of discussions, case studies, and exercises, participants will learn about the emerging trends and best practices they need for future success.

Who Is This Workshop For?

  • Individual marketers and corporate marketing teams looking to apply mobile marketing to their business
  • Marketers engaged in both strategy and tactical implementation that want a well-rounded foundation in all areas of marketing

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, and increasing marketing efficiencies.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to think mobile first and understand the mobile consumer mind-set
  • How to strategically consider the appropriate use of mobile within their marketing mix

This workshop helps attendees increase marketing efficiency by teaching them:

  • The industry landscape and various regulations to effectively and responsibly optimize their use of mobile marketing

Download the full agenda here



Michael Becker

Michael Becker is an intentionally recognized identity & personal information management, connected, digital & mobile marketing, solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.