The Neuroscience of Communication: How to Influence and Drive Business Results (Full Day)

(Full Day Workshop)

Everyone has had the experience of a conversation that just didn’t quite go the way they planned. Perhaps one person felt misunderstood or the other walked away frustrated; in either case, poor communication diminishes productivity. While vast resources are spent on the technical aspect of work, very little time is focused on helping people work and communicate effectively with their peers, managers, or employees. Add to this the fact that most of us deal with high levels of stress and it is no wonder that we frequently fall short of being our most productive selves.

This workshop will help you improve the productivity of you and or your team. By leveraging the behavioral insights of neuroscience, you will experience (through interactive exercises) how increasing your Conversational Intelligence® (C-IQ) can lead to more effective communication and improved business results.

In this workshop, you will learn how to:

  • Develop authentic connections, lead effectively, and get extraordinary results… And how neuroscience can help
  • Create the building blocks for your success by learning how to motivate others for performance
  • Improve your communication through a series of activities that help you discover how to have difficult conversations across any generation with ease, motivate for performance, and manage others through change
  • Master the art of influence in today’s cross-generational work environment

This engaging, interactive workshop is packed with individual and team exercises, creative examples and case studies. Led by a seasoned marketer turned leadership coach, this workshop provides the foundation that allows you to have efficient and effective conversations. Participants will learn how to have compelling conversations that improve trust, no matter the circumstance.

Who is this workshop for?

This workshop is for anyone, at any level, who needs to be part of a strong team. It is great for both new managers and those overseeing a cross-functional or agency partnership. It also has practical real-world relevance for seasoned professionals who want to build trust to get extraordinary results.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness and increasing marketing efficiencies.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How conversations activate our brain and how they can leverage those insights to lead, inspire and engage others to work with greater focus
  • How to manage difficult conversations, reduce stress and maximize productivity
  • How to become more effective during conversations with internal and external partners

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to design conversations that create trust, build rapport, and promote a strong team culture
  • The elements that help leaders gain alignment faster during change and project management


Download the full agenda here



Becky Thomas

Becky A. Thomas, PCC, CPCC, is a Next Generation Coach and President of Be Greater Consulting, a firm that focuses on helping millennials and gen Xers thrive in today's cross-generational work environment. She has a corporate background in branding, marketing and strategy, an M.B.A. from DePaul University, and more than 15 years of branding experience with fortune 500 companies and nonprofits such as Jimmy Dean, Sara Lee, GUM brand, the Chicago Tribune and the National Restaurant Association.

Having navigated the politics and the complexities of managing up, down, and cross-functionally, she brings her marketing and international experience to provide insights and a unique relevant perspective to her coaching. Through her experience of managing the P&L and having the responsibility for marketing strategies and driving profits, she understands what corporations need to get the job done.

Becky is also finishing her first book dedicated to emerging leaders and teaches Executive Coaching at DePaul University where she is an adjunct professor and the Chair of the Mentors Program at the Coleman Center for Entrepreneurship.