How to Optimize Your In-House Agency (Half Day)

Strategies for In-House Agency Personnel Managing the In-House Agency
(Half Day Workshop)

With the rise of the in-house agency (IHA), many marketers are asking themselves how they can optimize their in-house agency to drive better speed to market, better communication between marketers and creatives, source and retain the best creative talent, and achieve overall better workflow. People, process and technology are the basic tenets of organizational efficiency.

In this workshop, you will learn about three perspectives of common in house agency operational issues and you will learn about some of the warning signs of creative inefficiency and bad process. As a result, you will learn how to use best practices and solutions to drive better creative output and employee satisfaction. Also, you will discuss how to define the goals and capabilities of an in-house agency to capitalize on marketer relationships and bring out the best in your creative team.

You will participate in exercises to enhance your understanding of roles and responsibilities that will raise your creative IQ and you will review a case study with specific examples of how IHA output may be increased three-fold with better quality and increased employee satisfaction. Expect to walk away from this session with pragmatic solutions to every day creative and operational challenges within the internal agency.

Important note: For best outcomes, your company may be asked to reimburse for the travel costs of two presenters for this workshop. You will be notified well in advance if this is the case for you.

Who is this workshop for?

In-House agency management and creative operations who want to better understand how to improve operational efficiency and communication with stakeholders.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: increasing marketing efficiencies, improving marketing effectiveness, and improving employee alignment.

This workshop helps attendees increase marketing efficiency by teaching:

  • Warning signs of operational inefficiency and lack of process
  • Concrete steps to increase creative team output without burnout
  • How to define the goals, purpose and capabilities of the In-House Agency
  • How to make best use of technology

This workshop helps attendees improve marketing effectiveness by teaching:

  • How to clearly define roles and responsibilities 
  • How to improve overall Workflow and use of software tools 
  • How to outline and implement an effective process

This workshop helps attendees improve employee alignment and collaboration by teaching them:

  • Tips on briefing to enhance clarity and inspire creativity
  • Best practices for communication in a creative culture
  • How to create a feedback loop between marketers and creatives


Download the full agenda here



Andrea B. Ruskin

Strategic Consultant / Partner, Blum Consulting Partners, Inc.

Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement marketing transformation and workflow that drives a more creative, effective, and strategic creative process. With over 25-year’s experience in advertising as an Executive Producer, Production Company Owner and former AICP National Vice Chairman, Andrea combines her production background with 11 years of brand consulting experience to create processes and working models that optimize the creative process. Andrea is also a member of the ANA Faculty and currently trains marketers on in-house agency optimization.


T. Alex Blum

Founding Partner, Blum Consulting Partners

Alex founded Blum Consulting Partners to support marketers with in-depth process analysis, process design, and production innovation. He has worked for the last ten years on enterprise level strategic initiatives for Fortune 500 clients. Alex has 30+ years’ experience in advertising and feature film production as a producer and award-winning production company owner, with an impressive resume of guest lectures, training, authoring, and speaking engagements.