Optimizing your Production Process and Spend (Half Day)

How to Up Your Production IQ to Maximize Your Process and Budgets
(Half Day Workshop)

Marketers struggle to stretch their limited production budgets because they contend with a complex media ecosystem. By understanding the ins and outs of the production process and by knowing what drives the cost of producing your content assets, you are empowered to make better production decisions. This awareness also makes it easier for you to choose the appropriate agency and production partners. Ultimately, it is the partners you choose that are vital to your production efficiency, effectiveness, and ROI.

Learn about best practices as well as your optimal role and responsibilities in the production of content (TV/video, photography, OOH, digital/social, etc.). This workshop will increase your knowledge about what works, and it will improve your ability to develop better content integration. To give you an advantage over your peers, this workshop also provides learning on the unique nuances and challenges of producing content for social platforms. As an added benefit, you will also gain insight into the latest production trends, such as transparency and marketer-led production.

This workshop is engaging with discussions, interactive group activities, and case studies. Throughout the session, you will discover how to maximize your ROI and think strategically about your production projects.

This workshop is an excerpt of the ANA workshop “Advertising Production Masterclass.” In the full-day workshop, you will delve deeper into the areas of talent, music, selection of appropriate agency and production partners, social video production challenges, and production trends in the industry.

Who Is This Workshop For?

This workshop is appropriate for brand marketers, internal advertising managers, and procurement or sourcing professionals responsible for Advertising and Marketing deliverables who are ready to address challenges and changes in marketing production. 

Important: Effectively leading this workshop requires diverse expertise. Depending on the location of your workshop, your company may be asked to reimburse for the travel costs of one additional presenter. You will be notified well in advance if this is the case for you. 

Workshop Benefits

The benefits of attending this workshop fall under three key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • Production knowledge so they can better communicate with agency and production partners
  • What their roles and responsibilities are in the production process

This workshop helps attendees increase marketing efficiency by teaching them:

  • Best practices on upfront planning and alignment on your creative, schedule, and budget, saving you time and money

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to set appropriate budgets during planning and creative
  • How to gain visibility and transparency in the bidding process
  • Best practices for mitigating risk and lessening cost overages

 

Download the full agenda here

 

trainer

Jillian Gibbs

Jillian Gibbs is the CEO and Founder of Advertising Production Resources (aka APR Consulting), a global content creation optimization consultancy. She is a member of the ANA faculty since 2009 and has influenced the evolution and modernization of the production landscape. In 2020, Jillian is publishing a production guidebook for marketers. She and her dynamic team facilitate our content creation optimization and video/print/digital/social/experiential production workshops.