Advertising Production: What Marketers Need to Know During COVID (Virtual Open Enrollment)

Optimize Your Content Creation by Understanding the Current Production Process Landscape
(Virtual Half Day Workshop)

Managing the increase in content creation and stretching limited production budgets is a complex task. Now more than ever, it is vital marketers look at things differently and make informed decisions.

This virtual workshop will include:

  • Current trends and landscape during and post COVID-19
  • Evolving operating models including working directly with production partners
  • Defining an appropriate content production strategy
  • Planning for all media including budgeting, cost drivers and benchmarks
  • Production during COVID – how to participate effectively, virtually

Target Audience
This workshop is best suited for those accountable for content production, including brand marketers, advertising managers, in-house operations, and procurement or sourcing professionals.

Virtual Workshop Benefits
After attending this workshop, attendees will be able to:

  • Improve Dialogue with Agency & Production Partners: Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications during COVID.
  • Plan & Budget More Effectively: Budget for all production types more effectively.
  • Make More Informed Decisions around the types of vendors to use: Ensure the right creative and production resources are in place, improving production efficiency, effectiveness, and ROI.


Download the full agenda here



Jillian Gibbs

Jillian Gibbs is the CEO and Founder of Advertising Production Resources (aka APR Consulting), a global content creation optimization consultancy. She is a member of the ANA faculty since 2009 and has influenced the evolution and modernization of the production landscape. In 2020, Jillian is publishing a production guidebook for marketers. She and her dynamic team facilitate our content creation optimization and video/print/digital/social/experiential production workshops.