Present Like a Professional (Full Day) | School of Marketing | ANA

Present Like a Professional (Full Day)

How to Give a Presentation with Confidence, Conviction, and Comfort
(Full Day workshop)

Public speaking strikes fear in the hearts of just about everyone. But ask someone to tell a story, and their attitude changes because we are hard-wired to tell stories. When marketers learn how to use storytelling to become better presenters, they see career advancement and elevated professional stature.

This full-day interactive workshop immerses attendees in what the best speakers have learned from years of practice: How to take the stage with confidence and connect authentically with an audience to present like a professional. You will practice proven techniques to enhance your stage presence, on-your-feet thinking, and engagement with listeners. You will also discuss memorable examples of brand stories and learn about their secret sauce, then you’ll give your newly acquired skills a workout in a final impromptu talk for feedback.

Led by a former advertising agency creative director, skilled presenter, and popular ANA workshop leader, this workshop is packed with exercises that will stretch and tone your speaking, presenting, and story-telling muscles.

Who is this workshop for?

This workshop is for anyone, at any level, who wants to master public speaking and build confidence in their presenting abilities. It is also an opportunity for experienced speakers to enhance their speaking skills and effectiveness in front of a live audience.

Workshop Benefits

The benefit of attending this workshop fall under the following key driver of growth: improving marketing effectiveness.

This workshop helps attendees improve an organization’s marketing effectiveness by teaching them:

  • How to be a more confident, professional presenter and storyteller
  • How to better articulate marketing objectives to stakeholders
  • How to effectively connect with an audience to be better brand advocates
  • How to think on your feet and thrive outside your comfort zone

Download the full agenda here


  • Howard Ibach

    Howard Ibach is an author, essayist, adjunct college instructor, workshop leader and public speaker. In 2009, his critically acclaimed text, How To Write An Inspired Creative Brief, was ranked #7 on’s “Top 10 Advertising Books You Absolutely Must Read.” In 2015, the 2nd edition earned the #1 spot on this list.