Social Media Strategy (Regional Session)

In the social media landscape, there is something new every day. This workshop will provide participants with a deeper understanding of the use of social media. Each module is designed to be relevant, provide current examples of best practices, and address the overall use of social media with a customer-centric mindset. The goal of this session is to not just see new examples of how other companies use social, but align your team to activate social strategies.

Who Is This Workshop For?

  • Marketers who want to improve their knowledge of social media as it pertains to their business
  • Suitable for all levels or customized for specific industries, skill sets, or platforms

Workshop Benefits

As a result of this workshop, you will be better able to:

  • Adopt successful social media strategies
  • Deep dive into the features of social media platforms and determine the fit for your organization
  • Understand both the strategic and tactical elements of social media, from customer use, building communities, sharing stories to managing communications across your teams



Nicole Ames


Nicole Ames is recognized for her expertise in digital media and helping marketers understand how new and transformative technologies affect business.

Since founding Twist IMC, Nicole has worked with several leading corporations to help their teams develop and implement effective digital marketing strategies.  She has conducted more than 300 client workshops with industries ranging from technology, healthcare, media, energy, services and consumer products.  Nicole deftly demonstrates how best practices in digital marketing can apply to any organization through thoughtful, strategic planning.

Nicole gained her marketing and media expertise from her executive tenure within the Fortune 500.  As Director of Global Communications at Western Union, she created the first integrated marketing plan for 250,000 agent locations worldwide.  Later, at Liberty Mutual, Nicole managed the award-winning “Responsibility Project” overseeing online and traditional advertising as well as mobile and social media initiatives for the multi-million, dollar, national campaign.

In addition to her consulting business, Nicole is widely recognized for her teaching excellence.  She has honed these skills as an adjunct professor of marketing at the Harvard Extension School and in the MBA program at Boston University’s Questrom School of Business.  Nicole has also developed several programs for working professionals.  She leads a digital marketing program for Harvard’s Professional Development Program and is one of the top instructors for the ANA’s School of Marketing.

Nicole is based in Cambridge, Massachusetts, and is an active member of the Ad Club of Boston and the MIT Enterprise Forum.