Positioning Your IHA for Operational Success (Virtual) | School of Marketing | ANA

Positioning Your IHA for Operational Success (Virtual)

How To Standardize Key Internal Processes for Maximized Effectiveness
(Virtual Half Day Workshop)

Virtual Workshop Description
With more and more brands relying on their in-house agency (IHA), many marketing organizations and stakeholders are asking themselves what actions they can take to help their in-house agency gain the clarity they need, standardize operations, and continue to evolve their IHA to best serve the company.

In this virtual workshop, marketing operations, agency management leaders, in-house agency operations and marketing stakeholders can discover how to set up your IHA for operational success. We will discuss how to both plan and scope the IHA, how to standardize the intake process, and best practices on how to measure and maintain a healthy relationship that maximizes effectiveness for all stakeholders. As a result, you will be prepared to launch best practices for cross-functional collaboration and operational optimization that leads to more efficient and better outputs..

Expect to walk away from this session with three specific ways that your organization can help your IHA deliver their best work and ultimately grow their value to the company.

Who is this workshop for?
This workshop is suitable for marketing leaders, marketing operations, agency management professionals, key leaders of the in-house agency and anyone who sets up key operating standards or who partners with the in-house agency and are motivated to develop better internal processes and operations to aid in the execution of great work.

This workshop is the ideal opportunity for marketers and in-house leaders to work together to advance their current process.

Virtual Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness and improving marketing and agency operations efficiency. 

This workshop helps attendees improve marketing effectiveness by teaching them:

  • The key benefits that come from robust long-term planning and clear near-term scoping of your IHA.
  • Best practices on how to measure and manage the relationship between the IHA and its stakeholders.

This workshop helps attendees improve marketing and agency operations efficiency by providing:

  • Best practices in planning and scoping the work for your IHA.
  • Ways to better structure engagement between the IHA and its stakeholders.
  • How to measure the health of your IHA and identify key actions to drive continuous improvement.

Download the full agenda here


  • Andrea B. Ruskin

    Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement workflow that drives a more creative, effective, and strategic process.

  • Jim Wallace

    Jim has over 25-years’ experience as an award-winning global marketer and consultant with deep expertise in marketing operations, agency management, and marketing communications. Jim works with Blum on in-house and external agency operations, in-house agency valuation, agency and client operating models and processes such as evaluations, compensation, and production models.