mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Integrated%20Marketing%20Communications%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Ftraining%2Fshow%2Fid%2FIMC-NOV13%0A%0AStudies%20including%20ANA%20sponsored%20papers%2C%20show%20that%20the%20single%20biggest%20barrier%20to%20the%20development%20of%20successful%20Integrated%20Marketing%20Communications%20%28IMC%29%20strategies%20are%20cultures%20in%20organizations%20that%20don%27t%20tolerate%20inter-departmental%20communication%20and%20information%20sharing%2C%20or%20the%20development%20of%20plans%20that%20require%20a%20shared%20common%20objective.%20%20Despite%20the%20fact%20that%20the%20communications%20tools%20at%20a%20marketer%27s%20disposal%20work%20better%20if%20managed%20together%20in%20harmony%20rather%20than%20in%20isolation.%20Their%20sum%20is%20greater%20than%20their%20parts%20-%20providing%20they%20speak%20consistently%20with%20one%20voice%20all%20the%20time%2C%20every%20time.%20So%20while%20integrated%20marketing%20is%20more%20essential%20than%20ever%20because%20the%20power%20has%20shifted%20from%20the%20marketer%20to%20the%20consumer%2C%20marketers%20are%20still%20struggling%20with%20entrenched%2C%20parochial%20structures%20that%20inhibit%20these%20efforts%20from%20achieving%20their%20enormous%20promise.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A