Digital Marketing Institute (Two Day Workshop)

Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days. 

To be added to the waitlist for this session, please send an email to zmorse@ana.net with your name, email and phone number. 

Hands-on Strategy for Digital Campaign Management
(two-day workshop)

The proliferation of digital media and the splintering of consumer attention across channels have made campaign planning more complex than ever. You need to understand your customers and their purchase journey. You need to know the latest digital media options. You need to employ strategies for driving purchase decisions. You’ll get all that and more over two information-packed days at the Digital Marketing Institute, where you’ll gain strategic insight and best practices on website optimization, search, email, online advertising, content marketing, gamification, social, mobile and journey mapping. You’ll learn how to build a
digital campaign that acquires customers, engages and retains them, turns them into brand
advocates–and ultimately creates unforgettable customer experiences.

Who Is This Workshop For?

• Lower- to mid-level managers and directors who want a more comprehensive understanding of the full scope and power of digital marketing to drive campaign success
• Strategic professionals who want to learn about planning and implementing a digital campaign
• Small business owners who want to leverage the power of digital marketing to find new customers and grow their business

Download the full benefits here

DAY 1

• Setting the Stage (20 min)
• Customer Centricity (90 min)
• Break (15 min)
• Usability Best Practices (60 min)
• Lunch (60 min)
• Storytelling (45 min)
• Content Marketing (45 min)
• Video (40 min)
• Break (15 min)
• Gamification (30 min)
• Search (30 min)
• Email (20 min)
• Online Advertising (40 min)

DAY 2

• Social Media (75 min)
• Break (15 min)
• Mobile (60 min)
• Digital Marketing Innovations (30 min)
• Lunch (60 min)
• IoT (20 min)
• Customer Experience (175 min)
• Close (15 min)